Swag 104.9 is a rhythmic contemporary (hip-hop and R&B) radio station serving the Reno–Sparks area of northern Nevada. It airs as the HD2 subchannel of KLCA 96.5 FM and is relayed on the Reno translator K285EQ at 104.9 FM, with sister coverage in Carson City on K228DA 93.5 FM. Owned by Reno Media Group, it plays current hip-hop and R&B hits aimed at adults aged 18–34.
