Alive 96.9 (WALI) is a soft adult contemporary station serving Cleveland, Bradley County and the wider Chattanooga area of Tennessee. It brands itself "Cleveland's Lite Rock" and "the official at-work station", playing lite rock from the 1980s and 1990s with local hosts and syndicated programming such as Throwback Nation. The primary signal is WALI 1280 AM (Dayton), relayed on the 96.9 FM translator W245DZ licensed to Cleveland.
