HitBound Radio is a 24/7 commercial-free internet radio station that plays emerging pop, rhythmic and crossover hits before they become mainstream. Each day it spotlights one "HitBound Debut" new song, played every hour. Launched in 2012 by Eric Fliegel, it grew out of a 1984 "HitBound" new-music branding idea first used at 98PXY in Rochester, New York.