Death to the Corporate Video
Guy Bauer 107 episodes Jul 24, 2026
Death to the Corporate Video is a podcast about making B2B videos that people actually want to watch. Host Guy Bauer of the boutique video ad agency Umault shares tools and advice for creating more engaging corporate content. The show focuses on helping B2B businesses capture attention, connect with the right audience, and drive sales through better video. More information is available at umault.com.
Episodes
Why I spent half a million dollars on brand
Brand isn't just a marketing expense. It's one of the best long-term investments you can make as a business owner.
In this episode, Guy Bauer steps away from filmmaking and creative direction to talk owner-to-owner about why Umault has invested more than half a million dollars into building its brand over the past seven years. Drawing from his own experience of putting marketing on pause while ma
How to get leads now (2026 edition)
If you've ever wished you could flip a switch and instantly generate more leads, this episode is for you.
Guy Bauer explains why "getting leads" is the wrong goal, and why leads are actually the byproduct of a disciplined, long-term marketing system. Using Umault's own experience, he shares why it took more than a year to generate the agency's first inbound lead, introduces David C. Baker's water
Stop trying so hard
Videos mentioned in this podcast:
Oransi
Googleheimer
One year after Veo 3: Here’s what I actually think about AI video
A year after Veo 3 changed the video world, what’s actually happened?
In this episode of Death to the Corporate Video, Guy Bauer breaks down where AI video stands today - from rapidly improving quality to why AI performances still feel strangely “non-human.”
Guy shares his thoughts on:
Why AI video is becoming its own category of animation
Why great ideas are still the hardest part
Why the nove
Make it clear or don’t make it
Most marketers think they have a creative problem.
They don’t.
They have a clarity problem.
In this episode of Death to the Corporate Video, Guy talks about why clarity is the single most important - and most overlooked - ingredient in effective video ads.
Borrowing from Dave Ramsey (“to be unclear is to be unkind”) and filmmaker Errol Morris (“subtlety is for amateurs”), Guy breaks down why c
4 B2B video ad trends for 2026
In this episode of Death to the Corporate Video, Guy Bauer breaks down four major B2B video trends shaping 2026, and what they actually mean for marketers trying to stand out.
From the rise of AI-written scripts (and why they’re making everything feel painfully average) to the explosion of Apple-style product launch videos, Guy unpacks how sameness is creeping back into B2B, and how you can use t
We're making a movie!
Guy Bauer shares why he stepped away from client work to make his first feature film - and how breaking big projects into small tasks makes the impossible doable.
Why Umault's work works
For our 100th episode, host Guy Bauer shares the real secret behind Umault’s best work - a lesson sparked by a surprising message from Ann Handley.
Instead of starting with strategy or “what works,” great B2B creative begins with three things: joy, experimentation, and fearless truth-telling. In this episode, Guy breaks down why most brands get this backwards, how honesty creates connection, and
What is your brand fighting against?
TakeawaysDefining a clear, specific “enemy” sharpens your brand, your briefs, and your creative.Don’t fight the generic category problem; fight the quality or approach that sets you apart.Your chosen enemy naturally filters in the right customers and filters out the wrong ones.Try it nowWrite one sentence: “Our brand fights against ________ by ________.” Then sanity-check your site, sales deck, an
The biggest lesson I've learned about marketing
In this episode, Guy Bauer, founder and creative director of Umault, shares the single biggest lesson he’s learned about marketing: never stop.
Through analogies ranging from hand-pumped water wells to Top Gun, Guy explains why consistency matters more than perfection, why most marketing efforts will fail before they succeed, and why hitting pause is the most dangerous move a brand can make.
If
5 things to know before making an AI video ad
AI video ads are here, but are they ready for prime time? In this episode of Death to the Corporate Video, Umault founder and creative director Guy Bauer shares the five things you need to know before diving in. From the murky legal landscape, to the limits of what AI actually solves, to the backlash (and wasted credits) you should expect - Guy breaks down the realities of making AI-generated ads
The best b2b video ads have these three things
In this episode, Guy Bauer — founder and creative director of Umault — breaks down the three essential ingredients that make B2B video ads actually work. Guy kicks things off with an exciting personal update: he’s making his first feature film, documenting the journey on YouTube under the playlist Guy Makes a Movie.
Then, he dives into the core topic:
#1 - Characters with a Point of View
Guy exp
How B2B Video Marketing Is Changing in 2025 (And What to Do About It)
In this episode of Death to the Corporate Video, Guy Bauer, founder and creative director of Umault, breaks down the three biggest shifts shaping B2B video marketing in 2025:
-The Liquid Death-ification of B2B – Everyone wants to be the next Jester Brand like Liquid Death or Duolingo, but should your brand be funny? Guy explores why brand honesty matters more than trend-chasing.
-The Death of th
Entertaining your audience is no longer optional
AI-powered video tools have made glossy production values a commodity, so what’s left to set your brand apart? In this punchy episode, host Guy Bauer (founder & creative director of Umault) serves up a hard truth: entertaining your audience is now non-negotiable.
Guy unpacks how next-gen platforms like Veo 3, Kling 2.1, and a flood of other text-to-video engines have leveled the playing field. An
Why B2B marketers need AI — and a firm hand on the wheel
Guy's Star Wars film made with AI: https://youtu.be/A_8Md9j2uXQ?si=CZqEBp-OqqDLF4Qu
Go with your gut (yes, even in B2B)
Is there a formula for creativity? Should you be A/B testing your way to brilliance? Or should you… just trust your gut?
In this episode, Guy Bauer, founder and creative director of Umault, takes us on a winding (and delightfully unfiltered) journey through the unpredictable world of creativity. From Reddit deep-dives on The Godfather to JFK conspiracy theories to rejected scripts that went viral
Why you should invest in creative B2B video ads
1. Introduction (00:00 – 00:00:22)Guy welcomes listeners back to the podcast, “Death to the Corporate Video.”A quick note on Chicago’s unpredictable spring weather, jumping from 70° to snow in a week.2. The “like” challenge (00:00:23 – 00:00:50)Guy shares his personal goal to reduce the filler word “like” in his speech.Emphasizes taking a brief pause instead of using verbal crutches.3. Why invest
Six ways to raise your chances of going viral
Focus Your Attention on One ChannelPick the platform where you already have the highest engagement (LinkedIn, YouTube, X, etc.).Funnel all traffic—emails, social shares—through that single post for maximum algorithm impact.Mention or Message InfluencersResearch a list of relevant influencers ahead of your launch.Tag them or send them direct messages when you go live.Even if they don’t respond, the
How to NOT be funny
Key TakeawaysOriginality over “safe jokes.” Recycled humor feels stale and won’t get shared.Take risks to stand out. Uncertainty is a part of creativity—lean into it for bigger payoffs.Avoid forced funny faces and clichés. True comedic impact comes from authenticity and fresh perspectives.Embrace your doubt. Sometimes, your biggest second guess might be the thing that resonates most with an audien
How to go from corporate to captivating
Key TakeawaysIncremental CreativityYou can’t jump from a “zero-risk” corporate video to an ultra-creative ad overnight.Start with small creative experiments to help your stakeholders get comfortable with new ideas.Big Brand vs. Challenger MindsetLarger organizations often have more to lose, making them more risk-averse.Challenger brands with fewer constraints can take bigger leaps faster—but still
Your Competitors All Sound the Same (Here's How to Be Different)
Show Notes:Opening & New Year's Resolution (0:00)Guy's resolution to be more socially proactive with friendsChoosing achievable resolutions over typical onesMain Topic: The B2B Marketing Mistake (1:36)Why focusing solely on product differentiation falls shortThe reality of product similarity across competitorsExamples of AI companies (ChatGPT, Sora, Google's Vo2)The Solution: Prioritizing Audience
The 5 ingredients of a great B2B ad
Key Takeaways:Storytelling is King: A compelling narrative with conflict keeps viewers engaged.Authentic Performances: Great acting brings the story to life and makes it believable.Realistic Dialogue: Writing that mimics natural speech enhances relatability.Visual Excellence: Aesthetically pleasing visuals attract and retain audience attention.Quality Audio Matters: Good sound design is essential
Unlocking the power of story
Show Notes:Introduction to Chris LeClerc and his company, Territory6 (0:00)The meaning behind the name "Territory6" and its connection to storytelling (1:30)Discussion on the simplicity and power of storytelling in marketing (3:45)The importance of visual storytelling and showing vs. telling (9:00)Trends in brand storytelling: from mini-documentaries to narrative films (11:30)The "barbell approach
If you must make a corporate video...
Here are the 5 tips for making an obligatory corporate video feel less cringeworthy:Get out of the office for interviewsShoot outside or in interesting locations, not just stale office settingsFrame shots creatively, not typical corporate talking heads=Never use stock footagePlan ahead and storyboard to avoid relying on generic stock clipsGet creative with illustrations, animations, or recreating
The most critical moment for your B2B video ad
In this episode, Guy breaks down what he believes is the single most critical step in producing an effective B2B video ad campaign. He reveals it's not the initial concept, scriptwriting, storyboards, production, or editing - but rather successfully getting buy-in on the script draft itself.Guy likens this script review phase to the "max q" moment during a rocket launch - the point of maximum dyna
When it works, keep doing it
Don't get bored or try to be too creative if your current formula is driving results.Key Points:Umault received a comment pointing out their frequent use of movie trailer parody videos, suggesting they had become formulaicInitially, Guy wondered if they were overusing that concept, but realized the flaw in that thinkingThe goal of marketing is to deliver your message effectively to the audience—if
Market to the human source code, not the trendy operating system
Tired of chasing trends that quickly become irrelevant? This episode offers a contrarian blueprint for crafting marketing that resonates with fundamental human truths that never go out of style. See why enduring creative work like Monty Python connects by satirizing eternal experiences, while topical trend-focused content often dates itself rapidly.Learn more about Guy and Umault at umault.com
The fake podcast interview tactic has to stop
In this episode, we expose a deceptive B2B marketing tactic that's on the rise - the "fake podcast interview." Discover why we believe this practice is damaging to brands and explore a better, more genuine approach to connecting with prospects. Join us as we take a stand against this marketing ruse.Learn more about Guy and Umault at Umault.com
Your project will fail without this person
We unveil the cornerstone of any successful project: the unsung hero who battles internal pressures to safeguard creativity. Discover why without this champion, your endeavors may falter, and learn how to identify and empower this key figure within your team.Learn more about Guy at umault.com
Effective marketing is a lot simpler than you think
Discover how embracing fundamentals over trends, and choosing intuition over complexity, can transform your marketing strategies. We share our adventures, misadventures, and the profound realization that sometimes, the best ideas come from just feeling it.Learn more about Umault at umault.com
Three ways to get stakeholders to approve creative
We don't believe in stifling creativity; instead, we understand that stakeholders often lack frequent creative experience.Like nurturing houseplants, it's a skill developed over time. This episode is not just about getting approval but strategically guiding choices, redefining risks, and smartly navigating the approval process. Our approach at Umault isn't about dazzling with wild ideas, but setti
How creativity is driving our growth
Join Guy Bauer in 'Death to the Corporate Video' as he explores how creativity fuels growth at Umault. Dive into a candid discussion on breaking traditional marketing mathematics, leveraging creativity for brand recognition, and the power of storytelling. Discover how unconventional ideas can transform your business strategy and elevate your brand beyond the norm. This insightful episode offers a
How to get leads…now
Guy Bauer unveils an innovative approach to getting more leads: mind-reading your clients. Learn how to delve deep into your clients' thoughts and pinpoint their exact needs and frustrations. Guy guides you through the process of crafting marketing messages that resonate so profoundly, they feel personalized. If you're seeking a groundbreaking strategy to transform prospects into leads, this episo
The secret of Umault’s marketing
Guy Bauer unveils the unconventional approach that powers Umault's marketing success. It's a tale of bold trials, numerous failures, and unexpected triumphs. Discover why an 85% failure rate isn't just acceptable, it's the secret ingredient. Hear about their hit-and-miss adventures, from the unexpected viral success of a parody trailer to the deafening silence of well-crafted campaigns. Guy demyst
Your audience is not boring
Guy Bauer uses personal stories to illustrate the complexity of clients, showing they're more than their professional façade. From his love for news shows to viral TikTok trends, he reveals the diverse interests people hold beyond the boardroom. This episode is a must-listen for content creators, offering a fresh, humorous perspective on engaging with multifaceted audiences. Tune in for an enterta
Stop being so dang strategic
This week on "Death to the Corporate Video," host Guy Bauer throws the rule book out the window! Tired of tick-box creativity? So are we. Dive into an episode that challenges everything you thought you knew about being "strategic" in the B2B video world.Guy dissects the unexpected viral success of their Halloween parody, "Possessed," and exposes the truth behind creativity: there's no secret formu
No one wants to watch ads
If you've ever found yourself impatiently tapping the "Skip Ad" button on YouTube or zoning out during a commercial break, you're embodying the title of this article. No matter how many millions are poured into producing that Acura ad, we are inclined to skip it if it interrupts our favorite YouTuber. Even if a commercial is of GEICO quality – a brand known for its entertaining commercials – it do
The most important rule to know before making a B2B video ad
What’s the big idea? It can seem there are endless decisions to make when starting a B2B video marketing project. In this episode, Guy and Hope discuss what the single most important thing you need to invest in to get the most effective video ad possible. Additional discussions include what to look for when choosing a video ad agency. (We know a good one, but they’re not right for everyone.) And l
6 B2B video ad problems you aren’t worrying about — but should
A lot of B2B marketers worry about the wrong things when making a B2B video ad. They focus on the little things but ignore some of the major issues that will make a video ad successful. 6 things that B2B marketers should start worrying aboutHow much money you have budgeted for paid media. The video ad length. It’s probably too long! What your customers think of your ads, not what your coworkers or
6 tips to make your B2B video cool
We’re going to come out and say it: All B2B videos have the potential to be cool. Yes, every one. All testimonials, all explainers, all B2B ads — they can all be cool if you put in a little extra effort.In this episode of “Death to the Corporate Video,” Guy and Hope share six tips for how to make your B2B videos cool.How to make a B2B video coolGet rid of details. Make it shorter. Production desig
Project breakdown: It’s time for Slingshot
Today we are taking an idea from a listener and breaking down a recent project. We’ll get into the good, the bad, and the lunch recommendation.Before listening, please watch our spot “It’s time for Slingshot.”In this episode, we’ll unpack:Who the client is and what they came to us forWhat our strategy wasHow we came up with the project creativeWins and challenges across pre-production, production,
Super Bowl commercial roundup 2023
The Super Bowl commercials for 2023 had a lot of themes seen in previous years: nostalgic callbacks, fun dance moves, and celebrity faces (literally, in one spot this year). In this episode of “Death to the Corporate Video,” Guy and Hope discuss the B2B entries in the 2023 Super Bowl: Squarespace, Workday, and Crowdstrike.We also break down the favorite ads across these categories:Most beautifulFu
5 B2B marketing myths to bust in 2023
There are certain marketing myths that we hear over and over that make our blood boil. Believing in these myths holds back your company and your marketing efforts. As we enter 2023, we want to leave these myths in the past.5 B2B marketing myths (that need to die)In order to be relevant, you have to be trendy. Marketing is a faucet for leads you can just turn on and off.If you make a good ad, peop
6 tips to get the most out of your B2B video marketing budget in 2023
As you are planning how to use your video marketing budget for 2023, you likely want to get as much value out of your dollars as possible. In this episode, Guy and Hope share six tips for getting the most out of your B2B video marketing budgetHow to get the most out of your B2B video marketing budgetKeep in mind the 60/40 split. Spend 60% of your budget on branding activities, 40% of your budget o
6 B2B video ad trends for 2023
Top B2B video marketing trends for 2023Corporate video will continue to die.B2B companies will launch their own streaming networks for video content distribution.B2B marketers will embrace more humor in their video ads.B2B companies will explore new channels for distributing video ads, including TV and OTT.Disruptors are coming, and they're using B2C marketing tactics, not classic B2B tactics.B2B
5 things to know before starting a B2B video ad project
When starting a new project of any kind, unrealistic expectations are the quickest way to guarantee failure. Since many B2B companies are new to creating video ads, this episode will provide the realistic expectations that you should have going into a new video ad project.Top 5 realistic expectations to have of your B2B video ad projectIt can take a while to start working.It’s expensive.Producing
How to make a game-changing B2B video ad
In this episode of “Death to the Corporate Video,” we’re spilling our biggest secret: how to make a game-changing video ad for your B2B brand. The process doesn’t start with a video shoot, and it doesn’t even start with coming up with an idea. The way to make a video ad that will be most effective for your brand is to start with a detailed strategy. Once you have that, you can move into concepting
5 realistic expectations you need for your B2B audience
When releasing marketing videos, especially in B2B, we all need to have realistic expectations of our audience. They are generally not approaching your video with the same mindset that you are. Keeping these realistic expectations in the back of your mind as you create content will help you make videos that are more likely to be watched and thus more effective.The 5 realistic expectations to have
How to overcome fear of failure in marketing
The website needs to be updated. The product isn’t ready. Leadership wants to wait until Q2. What excuses have you heard or made for why a video or marketing campaign wasn’t launched? In this episode we discuss the root of why many marketers hold on to completed projects (hint: it’s fear of failure), how to identify the problem, and what you can do to overcome it.Correction: In this episode we tal
The biggest mistake marketers make when starting a creative project
When starting a new creative project, marketers may worry about making a mistake by overpaying or choosing the wrong agency.However, the biggest mistake that we see clients making has nothing to do with the RFP. The biggest mistake is when clients start a new creative project with the final idea and creative solve already baked in their minds.What are some issues that arise when you’ve already set
How to explain your B2B product using video
One of the most common requests we get as a B2B video agency is: We need a video that explains what we do. Great! But then too many of these videos become two and a half minutes of software screens with droning voiceover. And at the end of it, viewers still don’t know exactly what it is you do.On this episode of “Death to the Corporate Video,” Guy and Hope discuss the problems with the way most B2
Should B2B companies advertise on TV?
New platforms like MNTN are making it easier than ever to advertise on streaming TV networks like Hulu. With competitive pricing and supposed precise targeting, is now the time for B2B companies to join in?Advertising on streaming platforms, known as OTT advertising, could be the perfect way for B2B companies to increase brand awareness. Or it could result in a lot of wasted views on the wrong aud
The three videos every B2B company needs
We recently declared the end of the one-size-fits-all video in B2B marketing. What should B2B companies do instead?In this episode of “Death to the Corporate Video,” we break down the three videos every B2B company needs to create a full video marketing funnel. These three videos are perfect for brands just starting out with video marketing, or those looking to refresh that brand film from 2014. T
5 B2B ad trends for 2022
We’re just over halfway through the year, and we’ve been noticing some common trends in B2B ads in 2022. Guy and Hope sat down to discuss four trends that you can jump on for 2022, and one that’s played out.Top 5 B2B ad trends for 2022“Not boring” B2B advertising is the new normal.B2B brands are starting to use more celebrities in their ads.The word of the year for B2B ads in 2022 is “brand.”The o
6 tips for making funny B2B ads
In a recent LinkedIn poll, 64% of respondents said their favorite commercials were funny. So why are so few B2B video ads funny? Some people are scared. Others don’t want to take the risk. But lots of marketers likely don’t know where to start.On this episode of “Death to the Corporate Video,” Guy and Hope share six tips for using humor in B2B advertising. Read the tips below and listen to the epi
The best B2B content is pizza
When the Umault team is preparing to pitch creative to a client, one of the questions we have to answer is “What’s pizza about this?” Answering this question will help you create better and more effective B2B content. The pizza question was inspired by a revelation years ago about what content most resonated with readers of a company intranet. The answer, unsurprisingly, was pizza. Turns out every
The State of B2B Marketing 2022: Lessons from B2B Marketing Ignite USA
Last week Guy and Hope attended the B2B Marketing Ignite USA conference in Chicago. The sessions followed several common themes, which illuminate the state of B2B marketing in 2022:You need to build a brand. Now.Building a brand is about more than revenue. It’s essential to attract the best talent.Brand building is your moat to protect yourself from competitors copying your features and benefits.B
Your B2B brand needs a voice (and you probably don’t have one)
As B2B brands focus more and more on brand awareness activities, we’ve noticed that many of them do not have an established or consistent brand voice. They want to make more content, but lack the framework needed to ensure all the content has the same voice. In this episode of “Death to the Corporate Video,” Guy and Hope discuss:What a brand voice isWhy it’s essential for building B2B brand awaren
What B2B marketers can learn from Disney World
You know you’re an agency founder when you go to Disney World for spring break with your family and return with a deeper understanding of effective B2B marketing. In this episode of “Death to the Corporate Video,” Guy and Hope discuss what B2B marketers can learn from Disney World, including:Get people in the right mindset to buy your product.There’s nothing wrong with giving people what they want
The worst way to start a video ad project
One of the most common requests we get from prospects seems harmless. “Here’s a video ad my competitor has,” they say. “We want to make one of these for our brand.” This simple request has the potential to start the whole video engagement off on the wrong track.The most effective video ads do not have a lot of comps out there. It’s scary to make something new or to put your own spin on an ad forma
The 7 immutable laws of successful video ads
Much like the laws of physics, video ads are all subject to a handful of immutable laws. In our experience, all successful video ads have followed these laws. Break any one of them, and you set yourself up for failure.The 7 immutable laws of video adsYou can't edit a bad idea to be good. And you can't edit a good idea to be bad. All videos need to have a distribution strategy and a release plan.Su
Why your B2B videos are potatoes (and how to fix them)
Ah, a plain potato. Full of nutrients and yet so boring. In his book Alchemy, Rory Sutherland uses the potato as an analogy for hiring practices: It’s better to hire several people with complementary skills instead of one jack of all trades. While reading the book, Guy was struck by how the same analogy applied to B2B marketing videos. Too many B2B brands are still making one video and hoping it w
Why branded video content is the next frontier in B2B video marketing
In Wistia’s State of Video 2022 report, survey respondents were asked what new types of video content they planned to create this year. The number one answer was Original Branded Series. Interestingly, only 7% of respondents had made an original branded series in the past. That made us start thinking: Why are B2B marketers suddenly interested in original branded content? And how does someone even
22 wishes for B2B marketing in 2022
Yes, we know we’re already two months into 2022, but we have high hopes for this year. In this episode, we discuss our 22 wishes for B2B marketing in 2022. Read the quick list below, and listen to the episode for more details.Interested in our wishes for 2021? Revisit last year’s episode.Umault’s 22 wishes for B2B marketing in 2022Stop thinking of making a video as a goal in and of itself. Everyon
What B2B marketers can learn from Super Bowl ads [2022]
Super Bowl LVI was about the Rams, the Bengals… and the commercials. In this episode of “Death to the Corporate Video,” Guy and Hope discuss the best and worst Super Bowl ads in 2022, and what B2B marketers should learn from them.A few key takeaways:Keep it simple, stupid. You only have 30 or 60 seconds. Make sure you aren’t trying to cram too much in there.Say your brand name. Integrate your prod
What we learned from a year of monthly video ads
Our plan for 2021 was to release a new video ad for Umault every month. We met the goal, but how did our campaign do?In short, spectacularly.In this episode of the podcast, Hope and Guy discuss our 5 key takeaways from a year of monthly video ads.Don’t make ads focusing on your competitors. Focus on your client’s competitors.Plan for the year of video ads upfront, but leave room to improvise.We sa
How to come up with an idea for a video ad
Ideas are elusive. Where do great ideas come from? A bolt of lightning? A passing thought in the shower? Years of being immersed in advertising? When you work in marketing, you don’t have time to wait for inspiration to strike for every campaign. You need great ideas now.In this episode of Death to the Corporate Video, Guy and Hope walk through the Idea Generator 1.0, a distillation of our actual
Why copying a competitor will always fail
We talk a lot on Death to the Corporate Video about the importance of starting any video advertising project with a strategy. That strategy step works out your key messaging, target audience, video uses, and more. Unfortunately, we’ve seen a disappointing trend in B2B video marketing emerging. Brands are skipping doing their own strategy in favor of copying a competitor.To be clear, we encourage B
One key way to keep people watching your videos
It’s a running joke in the production world that if something goes wrong on set, we’ll fix it in post. In other words, we can use editing or VFX magic to get rid of that plastic bag that blew behind a person’s head, or cut that take when your talent flubbed. But there’s one thing we can never fix in post, and that’s authenticity. If it wasn’t captured on the day, it won’t be in the final video.Whe
The three key ingredients for all effective advertising
After many years working in video, we’ve found that almost all effective video ads fit into one of three basic categories. They are either funny, beautiful, or make you cry. It may sound simple, but take a moment to think about your favorite commercial of all time. I bet it was funny, beautiful, or made you cry (or it may have checked multiple boxes, like one of my favorite ads).The thing is, ther
How to get the most out of your video production budget
Most marketers, especially in B2B, want to get the most out of their video production budget. One of the most common questions we get when a client has a limited budget is, “Can we just write it?” In this episode of Death to the Corporate Video, Guy and Hope break down why that is the absolute wrong question, and what brands should do when they need to trim video production budgets. The answer is
How to humanize B2B with Paul Cash of Rooster Punk
Paul Cash, co-author of Humanizing B2B, believes that B2B marketing has lost its humanity. We can say “lost,” because, yes, it used to have humanity. In the early days, B2B marketing was done by knowledgeable, expert salespeople who made real connections with their customers. Then came the internet, minimizing the role of the salesperson, and over time the humanity leaked out of B2B. What we’re le
How to use video throughout the B2B customer journey
B2B marketers are often dealing with tight budgets. To stretch their marketing dollars, they decide to make one video that can be used across the sales cycle. One video for the home page. Use it again for social media. Use it again in sales presentations.The problem with this approach is that it completely ignores the fact that prospects at different stages of the customer journey need different t
Our silver bullet for getting executives on board with bold creative
Recently, we posted a new video on our LinkedIn page called “We need to talk.” It tells B2B marketers to be bold with their creative advertising. A viewer left a comment: "The challenge is convincing your executive team."He’s right. Many marketers and agencies can come up with amazing ideas, but then can’t get the boss on board. We’ve found that one of the biggest challenges that B2B marketers fac
The secret ingredient for great creative work
Everyone always wants to know the secret or the top 4 steps to getting the best work out of your agency. As we planned this podcast episode, we originally wanted to give tips or tricks to get great creative work. But as we sat down to talk about what we’ve learned from our best work and our best clients, there was only one common denominator: Trust.The only way to get the best work out of your age
What B2B marketers should learn from TV commercials
Most B2B marketers love to draw a solid line between B2B and B2C marketing, and pretend that never the twain shall meet. Smart B2B marketers, on the other hand, peek over that wall to find practices that work and can be adapted for their marketing and advertising.TV commercials are considered firmly in the realm of B2C, but there’s a lot that B2B marketers can learn from the best practices honed b
8 tips for distributing your B2B video
Most B2B videos start with a marketing team saying, “We need a video!” There’s very little discussion in the early project stages about where you’re actually going to put the thing beyond “our website” and “YouTube.”Making a video is only step one. Step two is distribution. You need to make sure that people see your beautiful new asset. These eight tips will help you develop a distribution plan fo
How details can ruin your ads
A very common piece of feedback we get from our clients is to add more information, add details.Usually it's coming from a very good place. It's coming from a place of not wanting the audience to feel left out and removing any ambiguity to make a very clear and comprehendible ad.And while that sounds, and it can actually feel, like it's less risky, adding all those details is actually riskier and
Introducing Death to the Corporate Video
Big news: We’ve changed the name of our podcast from “So You Need a Video” to “Death to the Corporate Video.” Regular listeners may recognize that as the name of Guy’s book. But in addition to some consistency there, we wanted to update the podcast name to clearly show what we stand for. Our goal is to rid the world of bad corporate video.We want our listeners to generate growth with their video m
Why your B2B videos are ineffective, and what to do about it
Marketing Week recently published a report claiming that 75% of B2B advertising is ineffective. In a study of 1,600 B2B ads watched by a whopping 6 million people, 75% of ads scored one star or lower on an emotional engagement scale. None of them reached the highest level of five stars. In this episode of “So you need a video,” Guy and Hope break down what makes these B2B ads ineffective, why that
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پلی لیست | PlayList
Crime Stories with Nancy Grace
