Home Podcasts The How of Business - How to start, run, grow and exit a small business.
The How of Business - How to start, run, grow and exit a small business.

The How of Business - How to start, run, grow and exit a small business.

Henry Lopez 628 episodes Latest Jun 1, 2026

The How of Business is a weekly podcast for aspiring entrepreneurs and small business owners. Hosted by Henry Lopez, it offers actionable advice on starting, running, and growing a small business. Episodes cover business topics or feature interviews with business owners and service providers.

Episodes

608 - Incorruptible: How Great Companies Stay Great with Eric Ries Jun 1, 2026 49:40 How small business owners can build mission-driven companies that earn trust, create long-term value, and avoid the traps that cause good businesses to lose their way. Show Notes Page: https://www.thehowofbusiness.com/609-eric-ries-incorruptible/ What causes good companies to go bad? According to Eric Ries, author of The Lean Startup and his new book Incorruptible, it often begins when organizat
608 - Selling a Business Roundtable May 25, 2026 28:54 Selling a business is far more complicated than most entrepreneurs realize and many business owners wait too long to prepare for it. Show Notes Page: https://www.thehowofbusiness.com/608-selling-a-business-roundtable/ In this final episode of the three-part entrepreneurial roundtable series, Henry Lopez is joined again by Giuseppe Grammatico, Rocky Lalvani, and David Barnett to discuss what actu
R322 - How to Build a Predictably Profitable Business with Mike Michalowicz May 18, 2026 36:50 Identify what to fix next in your small business and build consistent profitability using the Profit First methodology. Show Notes Page: https://www.thehowofbusiness.com/r322-mike-michalowicz/ Many small business owners stay trapped in survival mode because they don't know what to fix next in their business. They work long hours, constantly fight fires, grow revenue, and still struggle to achieve
Episode 607 - Growing a Business: Cash Flow, Debt & Relationships May 11, 2026 15:37 Grow a healthier business by managing cash flow, using debt strategically, and building strong business relationships. Show Notes Page: https://www.thehowofbusiness.com/607-growing-a-small-business/ Growing a business requires far more than simply increasing sales. It demands financial discipline, smart decision-making, and strong relationships. In Part 2 of this entrepreneurial roundtable serie
606 - KPIs: How to Measure Your Business Performance May 4, 2026 17:00 KPIs (Key Performance Indicators) provide an effective way to measure your business performance using both leading and lagging indicators to make better decisions and drive growth. Show Notes Page: https://www.thehowofbusiness.com/606-kpis-measure-business-performance/ Small business owners often rely on gut feel or a quick glance at their bank balance to gauge how their business is performing,
605 – Finding the Right Small Business Apr 27, 2026 26:38 How to find the right business by evaluating whether to buy, build, or franchise while aligning with your finances, goals, and mindset. Show Notes Page: https://www.thehowofbusiness.com/605-finding-the-right-small-business/ Choosing the right business is one of the most critical decisions an entrepreneur will ever make, and getting it wrong can cost years of time, money, and energy. In this roun
604 – Why Partnerships Fail Apr 20, 2026 21:45 The three root causes of business partnership failure - loss of trust, respect, and alignment - and how to prevent them. Show Notes Page: https://www.thehowofbusiness.com/604-why-partnerships-fail/ Business partnerships can accelerate success or destroy a business faster than almost anything else. In this episode, Henry Lopez breaks down the three primary reasons partnerships fail: loss of trust
R306 – 5 Steps to Naming with Brad Flowers Apr 13, 2026 37:06 A framework for creating a business or product name using a proven five-step process that removes guesswork and drives better branding decisions, with Brad Flowers. Show Notes Page: https://www.thehowofbusiness.com/r306-5-steps-to-naming/ Naming your business (or product or service) doesn't have to be a frustrating or purely creative guessing game. It can be a structured, repeatable process that
603 – 5 Tips for Better Emails Apr 6, 2026 18:35 Practical email writing techniques that help small business owners communicate more clearly, get faster responses, and reduce costly misunderstandings. Show Notes Page: https://www.thehowofbusiness.com/603-5-tips-for-better-emails/ Email is still the primary communication tool in most small businesses, yet it's one of the most overlooked skills. In this episode, Henry shares five simple but powe
602 – Why Your Business is Stuck Mar 30, 2026 20:01 How profitability and scalability constraints in your business model keep you stuck and how to diagnose and remove them to finally grow. Show Notes Page: https://www.thehowofbusiness.com/602-why-your-business-is-stuck/ If your business feels stuck - you are working hard but not breaking through - you may be dealing with hidden constraints in your business model. In this episode, Henry Lopez expl
601 – 2026 Franchise Trends with Giuseppe Grammatico Mar 23, 2026 45:04 The latest in key franchise trends, including AI-driven efficiency, stronger franchisor support, and high-demand service industries. Show Notes Page: https://www.thehowofbusiness.com/601-franchise-trends-giuseppe-grammatico/ Franchising continues to evolve rapidly driven by advancements in AI, operational efficiency, and a renewed focus on franchisee success. In this episode, Henry Lopez is joi
600 – Create Your Own Category with Kevin Maney Mar 16, 2026 41:50 How small business owners can escape price-driven competition by redefining their market and creating a new category instead of competing in crowded spaces. Show Notes Page: https://www.thehowofbusiness.com/600-kevin-maney-create-your-category/ Many small business owners enter crowded markets and end up competing primarily on price. But according to author and business strategist Kevin Maney, th

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