The Unofficial TikTok Shop Podcast with Jordan West
The Unofficial TikTok Shop Podcast with Jordan West is the go-to show for brands and marketers who want to understand TikTok Shop and use it to drive real revenue. Host Jordan West, founder of Social Commerce Club, breaks down what's working right now: TikTok Shop strategy, creator-led growth, affiliate programs, live shopping, paid media, storefront optimization, product launches, and the systems behind scaling. The podcast is aimed at DTC brands, Amazon sellers, and anyone looking to leverage TikTok Shop for business growth.
Episodes
4 Million Creators Are About to Change E-Commerce Forever
Social commerce is changing the economics of ecommerce, and TikTok Shop may be one of the biggest opportunities brands are still underestimating.In this episode, Jordan West, founder of Social Commerce Club, discusses his recent acquisition, the lessons from building a business in just 19 months, and why he believes the industry is approaching a "Social Commerce Singularity."Jordan break
We Analyzed 3,500 Amazon Brands. Here’s What the Winners Do Differently
Amazon brands have more data than ever, but having a dashboard isn't the same as knowing whether you're actually outperforming your competitors.The Marketplace Index 2026, created by Podian in partnership with Jungle Scout, analyzes more than 3,500 leading brands and 2 million marketplace data points across six global Amazon markets to uncover what great marketplace execution really looks
Why I'd Hold Off on Scaling Your TikTok Shop Ad Spend (And What to Fix First)
If your TikTok Shop is doing $100,000 a month and you want to double it, increasing ad spend probably shouldn’t be your first move.Jordan West walks through the 8-part audit Social Commerce Club uses to identify what is actually holding a TikTok Shop account back.The framework covers your goals and baseline metrics, product economics, shop experience, creator funnel, content performance, GMV Max r
I Studied the 10 Biggest TikTok Shops in America. Here’s What They Have in Common
What can your brand learn from the top-selling TikTok Shops in the U.S.—even when they sell something completely different?Jordan West counts down the top 10 shops in Reacher’s September 8, 2026 seller ranking, where estimated sales range from $8.27 million at No. 10 to $40.81 million at No. 1 over a rolling 28-day window.From portable power stations and yard tools to skincare, bedding, and appare
Your TikTok Shop Is Stuck. One of These 11 Things Is Why
If your TikTok Shop is stuck, the answer isn’t necessarily more creators, more content, or more ad spend. It’s finding the constraint that is actually holding back growth.In this episode, Jordan West walks through 11 actions brands can take to diagnose their TikTok Shop funnel and focus their team on the problem that matters most.From creator outreach and sample activation to hero products, offers
Tiktok Shop Brand Management - Agency or In-House
Should your brand hire a TikTok Shop agency, build an internal team, or combine the two?The decision goes deeper than comparing an agency retainer to one employee’s salary.In this episode, Jordan West shares a framework for choosing the right operating model for TikTok Shop and explains why social commerce requires the coordination of an entire business unit.He walks through the nine functions bra
How We Got Creators To Post 32 Videos From One Sample On Tiktok Shop
Most brands are treating TikTok Shop samples like one-shot transactions: send the product, wait for one video, check the sales, and move on.That misses the bigger opportunity.In this episode, Jordan West explains why the real unit of creator marketing is the creator relationship—not the sample—and breaks down a Social Commerce Club campaign that produced 32 videos per sample.He walks through the f
How to Launch a Supplement Brand on TikTok Shop in 2026
TikTok Shop launches are not simply a matter of listing a product and sending samples to creators. In competitive categories, the offer, economics, creator strategy, social proof and launch velocity all have to work together.Jordan West sits down with Matthew Gomes for a consulting-style breakdown of an amino acid supplement brand launching into one of TikTok Shop’s more difficult categories.They
6 New Tiktok Shop Updates You Need To Know About Right Now
TikTok Shop is quietly testing Growth Autopilot, a new campaign type that could signal where automated advertising is headed next.Jordan West breaks down what Growth Autopilot appears to be and why the important shift isn’t simply a new campaign option. TikTok is increasingly moving toward a system where brands define the business constraints while the platform handles more of the media-buying dec
TikTok Just Changed How Ad Campaigns Work... And Most Brands Have No Idea Yet
TikTok Shop is growing up — and the easy version of the playbook is starting to break.Creator outreach, free samples, viral videos, and GMV Max alone are no longer enough. As TikTok builds stronger creator scoring, compliance controls, fulfillment standards, search infrastructure, AI-powered advertising, and better profitability measurement, brands need a much more mature operating system.In this
TikTok Shop 0 to 1 Million in 20 Days, Step by Step
TikTok Shop doesn’t replace brand building. It gives brands a way to organize and distribute the customer demand they’ve already earned.In this episode, Jordan West breaks down how Social Commerce Club worked with Portland Leather Goods to scale from roughly $1,200 per day on TikTok Shop to $1 million in GMV in 20 days — and as much as $2 million per month within roughly two months.Jordan walks th
TikTok Shop Just Gave Brands the Most Powerful Customer Intelligence Tool in E-Commerce
TikTok Shop is becoming much more than another place to sell products.With its Voice of the Customer system, TikTok is beginning to connect product discovery, creator content, transactions, fulfillment and post-purchase feedback into a single commerce loop — what Jordan West calls the **Social Commerce Singularity**.In this episode, Jordan explains why this matters for brands and how customer feed
How to Get TikTok Shop Creators to Say Yes to Your Brand? The Yes Framework
TikTok Shop creator outreach is not just about writing a better DM. It’s about making the partnership easier to believe.Creators are evaluating fit, conversion potential, financial upside and whether your brand will actually be worth working with. A free sample and generic compliment are rarely enough.In this episode, Jordan West breaks down Social Commerce Club’s **YES Framework** for creator out
TikTok Shop Creator Strategy: How to Build a Creator Community That Drives Sales
TikTok Shop isn’t just a sales channel. It can be the top-of-funnel engine that creates demand across your entire ecommerce ecosystem.Jordan West sits down with Noah Almanzar from Read Arest to unpack Noah’s journey from 3D printing and launching his own product to helping grow a Shark Tank brand through TikTok Shop.The conversation turns into a live consulting session as Jordan and Noah break dow
How Bloom Built a 180M Dollar Brand with TikTok Shop Creators
TikTok Shop is not just another sales channel. For modern consumer brands, it can become the attention, proof and demand engine that drives growth across the entire business.In this episode, Jordan West breaks down the lessons from Bloom’s TikTok Shop strategy and what founders and operators can learn from its approach to creator volume, product launches and cross-channel growth.Jordan explains wh
The TikTok Shop Strategy Big Brands Still Don't Understand
TikTok Shop isn’t a side channel — it’s an operational commitment.In this episode, Jordan West sits down with Harvey Bremner, COO at Social Commerce Club, to unpack what fast-growing brands get wrong about operations, AI, and social commerce.They break down the visionary–integrator relationship, why founders eventually become the bottleneck, how AI should be built around connected business context
How to Rank on AI Search (What Brands Need to Know)
AI search is becoming another major discovery channel for ecommerce brands — but showing up in an LLM recommendation requires more than simply applying old-school SEO tactics.Jordan West is joined by Emma Robinett from Relevance.com to unpack how AI search works, what signals appear to matter, and how brands can build the authority needed to compete for visibility.They cover the role of schema and
The Halo Effect Explained for TikTok Shop
🚀 Join my TikTok Shop OS Mastermindhttps://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandhttps://socialcommerceclub.com/pages/contact📩 Learn the latest on TikTok Shop straight to your inboxhttps://upgrowthcommercenewsletter.beehiiv.com/subscribeTikTok Shop is a demand-generation engine that can drive revenue across TikTok Shop, Amazon, Shopify, Meta, and retail.In this video, Jord
Why Your TikTok Shop Is Stuck Under $100K
🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandhttps://socialcommerceclub.com/pages/contact📩 Learn the latest on TikTok Shop straight to your inboxhttps://upgrowthcommercenewsletter.beehiiv.com/subscribeTikTok Shop is not just influencer marketing, affiliate management or paid media. It is an entire social commerce system that
Big Brands Are About to Make This Social Commerce Mistake
🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/contact📩 Learn the latest on TikTok Shop straight to your inboxhttps://upgrowthcommercenewsletter.beehiiv.com/subscribeMost big consumer brands are about to make the same mistake with social commerce that they made with Amazon, DTC,
The TikTok Shop Acquisition That Changes the Game for Brands
🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/contact📩 Join my newsletter here: https://upgrowthcommercenewsletter.beehiiv.com/subscribePodean has officially acquired Social Commerce Club, bringing together global marketplace expertise with one of the leading TikTok Shop and soc
Retail Doors Don’t Matter If Demand Isn’t Moving
🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/contact📩 Learn the latest on TikTok Shop straight to your inboxJoin my newsletter here: https://upgrowthcommercenewsletter.beehiiv.com/subscribeIn this episode of the Social Commerce Club podcast, Jordan West, Parker Kump, Brywinn Tr
Why Your TikTok Shop Blitz Isn't Working (Hooks, Affiliates & Incentives AMA)
MASTERMIND https://socialcommerceclub.com/pages/tiktok-shop-os-mastermindSAY HI https://socialcommerceclub.com/STAY INFORMEDhttps://jordanwestnewsletter.beehiiv.com/In this TikTok Shop operator AMA, @jordanwest-ecom answers real questions from brands, sellers, and agency owners on how to launch TikTok Shop when you have no data, test hooks and scripts, manage affiliate creator expectations, ince
GMV Max Explained: How TikTok's AI Actually Decides Where Your Money Goes
🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/...📩 Learn the latest on TikTok Shop straight to your inboxJoin my newsletter here: https://jordanwestnewsletter.beehiiv....If GMV Max feels like a black box, this video breaks down how TikTok Shop’s GMV Max system actually works for
The Fastest Path to $1M/Month on TikTok Shop Playbook (2026)
Most brands are approaching TikTok Shop the wrong way.They treat it like another social channel.Or another influencer program.Or another paid media tactic.But TikTok Shop is different.It is a discovery engine, a creator revenue channel, a marketplace, and a content machine all working together.In this workshop, Jordan West and Brywinn Travers break down what actually helps brands move from zero to
TikTok Shop Is Growing Up & Most Brands Are Getting Left Behind (2026)
🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/...📩 Learn the latest on TikTok Shop straight to your inboxJoin my newsletter here: https://jordanwest.beehiiv.com/subscribeMost big consumer brands are going to make the same mistake with social commerce that they made with Amazon,
Is Your Ecommerce Brand Actually Sellable? What Buyers Look For in 2026
In this episode of The Unofficial TikTok Shop Podcast, Jordan West sits down with Andy Allaway, CEO of Empire Flippers, to break down what buyers are really looking for when they evaluate ecommerce businesses.They get into clean financials, SDE multiples, channel diversification, founder dependence, TikTok Shop, Amazon, retail contracts, organic social, paid media, and the biggest landmines founde
Why GMV Max Stops Working After $50K And How To Fix It
Most brands think GMV Max is just another ad campaign. It is not. GMV Max rewards better inputs.Better creator partnersBetter content systemsBetter shop operationsBetter product pagesBetter internal alignment between TikTok Shop, paid media, creative, and DTC.In this workshop, Jordan West and Brywinn Travers break down what actually happens once a brand starts scaling on TikTok Shop and why so man
OLIPOP Should Be Printing Money On TikTok Shop
🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/contact📩 Learn the latest on TikTok Shop straight to your inboxJoin my newsletter here: https://jordanwestnewsletter.beehiiv.com/OLIPOP should be printing money on TikTok Shop. Not because it is trendy but it has the exact kind of pr
From 0$ to 10K/month in GMV Max Playbook For TikTok Shop
TikTok Shop is not a channel you can just “turn on.”In this workshop, Jordan West and Brywinn Travers break down what brands need in place before TikTok Shop can scale, especially if you are trying to move from cold start to real GMV.They cover the hardest part of TikTok Shop growth, why the first $10K is such a grind, what TikTok considers “cold start,” and why getting to around $60K/month in GMV
How to Time a TikTok Shop Blitz for Maximum GMV
A TikTok Shop Blitz can move serious GMV when it is timed correctly.But most brands get the timing wrong.They coordinate creator posts before the offer is live.They launch content without urgency.They ask creators to drive traffic before customers have a reason to buy.In this video, Jordan breaks down why Blitz timing needs to be tied to a real offer, product drop, sale, bundle, or timed promotion
The TikTok Shop Creator Strategy That Scales Brands
Most brands think throwing money at TikTok Shop will make them scale.It won't.Jordan West sits down with Social Commerce Club's lead strategist Christian Bross to reveal the exact creator system that's quietly scaling some of the biggestbrands on TikTok Shop right now — and why 99% of brands are missing it completely.Here's what you'll discover:→ The #1 mistake brands make befo
Why 90% of Brands Fail on TikTok Shop (And the System That Fixes It)
🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/...📩 Learn the latest on TikTok Shop straight to your inboxJoin my newsletter here: https://upgrowthcommercenewsletter.be...---------------------------Most brands fail because they never build the machine.In this video, I'm shari
2026 May Updates For TikTok Shop
TikTok Shop had a lot of recent updates as of May 2026. Join one of our team members at Social Commerce Club on how to have a successful shop and what the direction of TikTok Shop is heading!https://socialcommerceclub.com/pages/contact
TikTok Shop's Secret CRM That Nobody Is Talking About
🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/contact📩 Learn the latest on TikTok Shop straight to your inboxJoin my newsletter here: https://upgrowthcommercenewsletter.beehiiv.com/subscribe--------------------------------------------------TikTok Shop just quietly killed the #1
I Found a $5M TikTok Shop Problem in Vuori Strategy
🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/...📩 Learn the latest on TikTok Shop straight to your inboxJoin my newsletter here: https://upgrowthcommercenewsletter.be...Want to know how a $4 Billion clothing brand like Vuori can make an extra $2 to $5 Million every single month
How Brands Hit $1M on TikTok Shop
TikTok Shop is changing eCommerce faster than most brands realize. In this video, we break down thebiggest insights from the TikTok Shop Annual Summit in LA, including explosive growth numbers, creator-driven sales trends, enterprise brand success, campaign strategies, and how top brands are scaling to$1M+ per month.We also reveal how brands like Disney, Crocs, Hey Dude, Bloom Nutrition, and other
We Did $1.1M In 11 Days And Nobody Believed It Would Work!
What if everything you’ve heard about TikTok Shop is wrong?In this episode, we break down the real playbook behind scaling a brand on TikTok Shop, featuring a case study that generated $1M+ in under two weeks. From creator-driven growth to content flywheels, this conversation reveals how brands are turning TikTok into a powerful revenue engine and not just a marketing channel.You’ll learn why high
REFUNNEL Fixed What We Couldn't in 7 Days
🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/...📩 Learn the latest on TikTok Shop straight to your inbox Join my newsletter here: https://jordanwestnewsletter.beehiiv....--------------------------------------Most brands think their TikTok Shop isn’t growing because of bad conte
We Found the Fix for the Biggest Problem in Affiliate Marketing
Want to stay informed for your brand? 👇👇https://jordanwestnewsletter.beehiiv.com/ ---🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brand: https://socialcommerceclub.com/pages/contact-------------------------------------------------------Affiliate marketing is broken… but nobody’s talking about the real problem.In this episode, Yash
My Recommendation on How To Do Product Seeding
🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/...Estimate your TikTok Shop revenue before you scale — try the Forecaster Tool:https://socialcommerceclub.com/pages/...📩 Learn the latest on TikTok Shop straight to your inboxJoin my newsletter here: https://upgrowthcommercenewslett
How to 10x TikTok Shop Revenue with These 3 Tools (Secret Tools)
🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/contact📩 Learn the latest on TikTok Shop straight to your inboxJoin my newsletter here: https://upgrowthcommercenewsletter.beehiiv.com/subscribeThis video breaks down the 3 essential TikTok Shop tools that top brands and agencies are
TikTok Shop is Changing E-commerce, but how?
🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/...📩 Learn the latest on TikTok Shop straight to your inboxJoin my newsletter here: https://upgrowthcommercenewsletter.be...E-commerce marketing is changing faster than most brands realize.While everyone is still obsessing over Faceb
Stop Wasting Data on TikTok Shop - Stack It Right
🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/...📩 Learn the latest on TikTok Shop straight to your inboxJoin my newsletter here: https://upgrowthcommercenewsletter.be...Most TikTok Shop sellers are unknowingly wasting their data… and killing their scale.If your GMV Max campaign
The 3 Core Systems Behind Scalable TikTok Shops
🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/contact📩 Learn the latest on TikTok Shop straight to your inboxJoin my newsletter here: https://upgrowthcommercenewsletter.beehiiv.com/subscribeTikTok Shop is becoming the biggest breakout eCommerce channel heading into 2026 — but mo
Your Creators Aren’t Lazy — Your Incentives Are Broken
🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/contact📩 Learn the latest on TikTok Shop straight to your inboxJoin my newsletter here: https://upgrowthcommercenewsletter.beehiiv.com/subscribeTikTok Shop isn’t failing because of the algorithm. It’s failing because most brands don’
Why TikTok Shop Brands Can’t See Their Real Profit
🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/contact📩 Learn the latest on TikTok Shop straight to your inboxJoin my newsletter here: https://upgrowthcommercenewsletter.beehiiv.com/subscribeIn this episode of the Unofficial TikTok Shop Podcast, Jordan West sits down with Fernand
TikTok Shop “Funded Promos” Explained: Get Lift Without Cutting Price
🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/contact📩 Learn the latest on TikTok Shop straight to your inboxJoin my newsletter here: https://upgrowthcommercenewsletter.beehiiv.com/subscribeMost TikTok Shop brands are accidentally opting OUT of free conversion lift.They flip the
How To Pay TikTok Shop Creators The Right Way In 2026
🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/contact📩 Learn the latest on TikTok Shop straight to your inboxJoin my newsletter here: https://upgrowthcommercenewsletter.beehiiv.com/subscribeMost brands are paying TikTok Shop creators wrong.They either:• Pay for volume → get tras
The Emotional Mistake Killing Modern Advertising
🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/contact📩 Learn the latest on TikTok Shop straight to your inboxJoin my newsletter here: https://upgrowthcommercenewsletter.beehiiv.com/subscribeMost brands think their ads are failing because of platforms, algorithms, or targeting ch
You’re Losing 40% of Sales (And Don’t Even Know It)
🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/contact📩 Learn the latest on TikTok Shop straight to your inboxJoin my newsletter here: https://upgrowthcommercenewsletter.beehiiv.com/subscribeTikTok Shop brands are pouring money into traffic… and watching it disappear.Enterprise b
How To Set Up A TikTok Shop Affiliate Group The Right Way In 2026
🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/contact📩 Learn the latest on TikTok Shop straight to your inboxJoin my newsletter here: https://upgrowthcommercenewsletter.beehiiv.com/subscribeIf you’re managing TikTok Shop creators through DMs, this video will save you months of c
How To Find Influencers That Actually SELL (2026 Method)
🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/contact📩 Learn the latest on TikTok Shop straight to your inboxJoin my newsletter here: https://upgrowthcommercenewsletter.beehiiv.com/subscribeMost brands think influencer marketing is about follower counts, likes, or engagement.In
How to Choose TikTok Shop Creators to Sample (Without Wasting Product)
🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/contact📩 Learn the latest on TikTok Shop straight to your inboxJoin my newsletter here: https://upgrowthcommercenewsletter.beehiiv.com/subscribeMost brands think sampling is simple.Send product. Hope it posts. Move on.That mindset is
Brands - Here's How to Sell TikTok Shop to Your Board (In 7 Minutes)
🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/contact📩 Learn the latest on TikTok Shop straight to your inboxJoin my newsletter here: https://upgrowthcommercenewsletter.beehiiv.com/subscribeHow do you sell TikTok Shop to a board of directors in under seven minutes? This video br
New TikTok Shop Shipping Rules: The 3 Things Every Brand Needs to Know
TikTok Shop just tightened the screws on shipping—and a lot of brands are panicking. In this video (recorded January 22, 2026), I break down what TikTok’s “Logistics Services” push actually means, what it doesn’t mean, and why this is good news for real operators.The headline: TikTok is moving toward being the source of truth for labels + tracking (Amazon-style standards), which helps purge bad ac
This Is Why Trends Kill Businesses
🤝 Need help with Social Commerce for your brand? Go here: https://socialcommerceclub.com/👨🏫 Join my Skool community: https://www.skool.com/tiktokshopos/aboutIn this episode of Secrets to Scaling Your E-Commerce Brand, Jordan West speaks with Mehmet Can Ilker, founder of Ethnic Living, about scaling a high-ticket furniture brand in one of the most complex e-commerce categories.Mehmet breaks down h
How to Create TikTok Shop Momentum (The Only Framework Brands Need)
Most brands fail on TikTok Shop because they post randomly — creators here, discounts there, no clear signal. TikTok doesn’t reward chaos. It rewards alignment.In this video, I break down the TikTok Shop Momentum Framework — a simple system to create predictable growth by running focused “moments” instead of constant posting.You’ll learn:What momentum actually means on TikTok ShopThe 5 types of mo
The Secret Tiktok Shop Momentum playbook (How to win in 2026)
In this webinar, Jordan West breaks down how top e-commerce brands are engineering momentum on TikTok Shop instead of relying on luck, discounts, or random posting.You’ll learn how to create intentional growth moments by aligning creators, content, offers, and timing — so the algorithm receives clear signals that lead to scale.This session covers:Why “posting and praying” fails for most brandsHow
Give Me 99 Seconds & I’ll Show You How TikTok Shop Actually Scales
In just 99 seconds, Jordan West explains why TikTok Shop isn’t about posting more content, but about building the right offer, leveraging creators at scale, optimizing your shop for conversion, and only boosting what already works. No theory, no fluff — just a proven system real brands are using to grow without burning cash.If you’re a brand owner, operator, or marketer trying to win on TikTok Sho
TikTok Shop 2026 Blueprint (The Creator Strategy Scaling Brands Fast)
🤝 Need help with Social Commerce for your brand? Go here: https://socialcommerceclub.com/👨🏫 Join my Skool community: https://www.skool.com/tiktokshopos/aboutIn this webinar, Jordan break down the TikTok Shop 2026 Blueprint and the exact creator-first strategy brands are using to scale fast on TikTok Shop. Learn why TikTok Shop is a demand generation engine, not just another sales channel, how cre
TikTok GMV Max ROI Is Lying to You (Here’s What’s Really Inside)
TikTok GMV Max ROI looks amazing on the surface—but it’s not a true return on ad spend.In this video, Jordan West breaks down what GMV Max really is, how TikTok Shop attributes sales, and why the ROI number is a blended metric that includes paid ads, organic sales, and creator/affiliate revenue. He explains how TikTok credits all orders for promoted products during a GMV Max campaign—even if the b
The Creator Scarcity Problem No One Talks About
In this episode, Jordan West sits down with Bora, co-founder of Reacher, one of the leading TikTok Shop affiliate platforms, to break down what’s really happening inside social commerce right now.They uncover why only 1.4% of creators on TikTok Shop generate meaningful GMV, why creator outreach conversion rates are collapsing, and what brands must do differently to win in an increasingly competiti
Why Social Commerce Will Replace Paid Ads (And Who’s Already Winning Big)
Paid ads are breaking — and social commerce is quickly becoming the most powerful growth channel for modern brands.In this video, Jordan West breaks down what social commerce really is, why creators are outperforming brands, and how platforms like TikTok Shop and live shopping are driving net new revenue instead of just shifting sales around. You’ll learn why this channel could become a trillion-d
AI Content Is Dying & Creators Are Taking Over
In this episode of Social Commerce Club, Zohaib joins the show to reveal the brutal truth about the SaaS industry, the creator economy, and the coming AI content crisis. After working inside nearly every major e-commerce SaaS company — Attentive, LiveRecover, Sendlane, Social Snowball, Refundle and more — Zohaib breaks down what’s actually happening behind the scenes.We cover the collapse of enter
"New PODCAST preview" What Every Brand Needs to Know About 2025 Social Commerce
In this first-ever episode of the Social Commerce Club podcast, the team breaks down a massive shift happening in e-commerce that almost no brand is ready for. TikTok Shop’s explosive Black Friday growth, the rise of 24/7 live streaming, creator-led brands, AI-generated influence, and the death of traditional DTC playbooks — it’s all here.This conversation uncovers why commerce is becoming enterta
How We Scaled This Brand From $4 A Day To 6x ROAS In 12 Days
Check out my Blitz Methadology Videos:https://youtu.be/lcejNzEPdAU?si=hPQG4u9FeAMoERGBhttps://youtu.be/UJOLOA4ustI?si=9KQ8hQmmXbkWHow4In this video, Jordan break down the exact 7-step TikTok Shop system that scaled a struggling account from just $4/day in ad spend to over six figures in 12 days with a 6X ROAS. If you're trying to grow your TikTok Shop, this is the blueprint every new brand nee
The Creative Type That’s Printing Money For E-commerce Brands In 2025
In this video, Jordan West breaks down exactly why your cold traffic is dead and how the brands that win on Meta and TikTok Shop are doing it differently. You’ll learn how to build a Creative Mix that the algorithms love — from video, image, and carousel ads to TikTok Shop GMV Max campaigns.We’ll cover:🚀 Why “same face, same script” creatives are killing your reach🎨 How Meta & TikTok reward cr
The E-commerce Full Funnel Creator Strategy Behind The Biggest Brands
In this episode of Seceret to Scaling your Ecommerce Brand, Jordan West and Zohaib from Refundle break down exactly how brands can scale from 0 to 7 figures on TikTok Shop using creators, content strategy, CPM arbitrage, and whitelisting.We cover the real reasons TikTok Shop works, how to build creator communities, how to repurpose UGC across every platform, and why attribution is broken in 2025.
TikTok Blitz Method Explained (2025 Rocket ship Strategy)
Unlock the Blitz Strategy—the proven framework Jordan West and the Social Commerce Club use to help brands dominate TikTok Shop. In this in-depth webinar, Jordan walks through how to forecast growth using his new AI-powered forecasting tool, how to lower cost of sales under 20%, and how to build a sustainable creator flywheel that scales from $0 to $1M+ on TikTok Shop.You’ll learn:The full Blitz M
Facebook Ads Got Harder (Since 2024): Do This 3-Step Andromeda Reset
Meta ads have changed dramatically after the Andromeda update — higher CPAs, unstable performance, and the same strategies no longer work. In this video, Jordan West breaks down the new 3-step Andromeda Reset framework that top advertisers are using to stabilize results, improve MER, and scale profitably in 2025.You’ll learn:Why ad quality and engagement quality now matter more than everHow to set
Influencer Marketing Is Broken — Here’s the Fix
In this episode, Jordan West sits down with Yash Chavan, Founder & CEO of Saral, to break down why 99% of e-commerce brands are doing influencer marketing completely wrong — and how to fix it by building an owned creator community instead of relying on rented audiences.They dive deep into:The shift from paid → earned → owned mediaWhy owning your influencer/creator community is the ultimate gro
The Secret Formula to Explosive BFCM Sales on TikTok Shop
Work with Jordan personally at www.ecommerceos.coWork with social commerce club at www.socialcommerceclub.comGet 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategiesJoin Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/aboutIn this video, Jordan West breaks down the 5 most common questions brands ask before Black Friday and Cyber Monday
Why Most Brands FAIL Black Friday Sales (And How to Fix It)
Work with Jordan personally at www.ecommerceos.coWork with social commerce club at www.socialcommerceclub.comGet 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategiesJoin Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/about🚨 The #1 Mistake Killing BFCM Sales 🚨Black Friday & Cyber Monday (BFCM) are the biggest e-commerce opportuniti
The Secret Launch Strategy Brands Don’t Talk About (Gated Launch)
Work with Jordan personally at www.ecommerceos.coWork with social commerce club at www.socialcommerceclub.comGet 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategiesJoin Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/aboutUnlock the power of gated launches in 2025. In this video, Jordan West reveals how to use exclusivity, scarcity, a
The TikTok Content System Every Brand Needs
Work with Jordan personally at www.ecommerceos.coWork with social commerce club at www.socialcommerceclub.comGet 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategiesJoin Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/aboutUnlock the power of TikTok Shop as your ultimate top-of-funnel engine. In this video, Jordan West reveals the prov
Brands - Don't Make These Mistakes with High GMV Creators
Work with Jordan personally at www.ecommerceos.coWork with social commerce club at www.socialcommerceclub.comGet 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategiesJoin Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/aboutWorking with high GMV creators can make or break your TikTok Shop success—but most brands are doing it wrong. In t
How High GMV Creators Drive Massive Sales on TikTok Shop
Work with Jordan personally at www.ecommerceos.coWork with social commerce club at www.socialcommerceclub.comGet 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategiesJoin Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/aboutWorking with high GMV creators is the ultimate cheat code for TikTok Shop brands. But how do you find them, stand
The TikTok Shop Cheat Tool Every Brand Will Use in 2025
Work with Jordan personally at www.ecommerceos.coWork with social commerce club at www.socialcommerceclub.comGet 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategiesJoin Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/aboutTired of guessing which TikTok creators actually drive sales? In this video, Jordan West reveals the exact spy too
Why Your DTC Subscription Model is Broken (and How to Fix It)
Work with Jordan personally at www.ecommerceos.coWork with social commerce club at www.socialcommerceclub.comGet 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategiesJoin Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/aboutIn this episode, Jordan West interviews Jay Myers, co-founder of Bold Commerce, about the biggest shift in e-comme
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