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The Futur with Chris Do

The Futur with Chris Do

The Futur 439 Episodes Aug 19, 2026

The Futur Podcast explores the intersection of design, marketing, and business. Host Chris Do, CEO of The Futur, holds candid conversations with inspirational figures from design, technology, marketing, business, philosophy, and personal development. The aim is to understand what drives these people and what listeners can learn from their experiences.

Episodes

Stop Studying, Start Learning w/ Justin Sung | Ep 447
Stop Studying, Start Learning w/ Justin Sung | Ep 447 Aug 19, 2026 2077 Dr. Justin Sung was a practicing physician before he became one of the most-watched learning coaches online, and in this conversation he takes apart the biggest myth people believe about how they learn: that everyone has a fixed "learning style" they should lean into. Justin walks Chris through what actually drives fast, durable learning: the discomfort of overwhelm, the discipline of turning conf
Perfectionism Is Killing Your Brand w/ Matt Gray | Ep 446
Perfectionism Is Killing Your Brand w/ Matt Gray | Ep 446 Aug 12, 2026 2558 Matt Gray built and exited companies, grew audiences into the millions across three ventures, then turned that same systems thinking toward his own personal brand and scaled it to over 3 million followers. In this conversation, Matt walks Chris through the full arc: getting sober and using a messy, unstructured writing practice as the starting point, learning to ship imperfect content instead of w
The Psychology of Personal Style w/ Kimberly Parry | Ep 445
The Psychology of Personal Style w/ Kimberly Parry | Ep 445 Aug 5, 2026 2317 Chris Do welcomes stylist and archetypal coach Kimberly Parry to explore the deep connection between clothing, confidence, and identity. Parry walks through her Succeed with Style framework, the psychology behind why people sabotage a new look the moment they try it on, and the Bro Pro, Faux Pro, and GOAT archetypes she uses to help clients figure out who they actually are before they touch a clos
The 3 Rules of Personal Branding Nobody Tells You w/ Chris Do | Ep 444
The 3 Rules of Personal Branding Nobody Tells You w/ Chris Do | Ep 444 Jul 29, 2026 1984 Most people build a brand around what they do. Chris Do says that's exactly why no one remembers them. In this episode, Drigo sits down with Chris to dig into the philosophy behind his new workbook, Unbland Yourself, and what it actually takes to stop blending in and start building a brand that compels some people and repels others by design. Chris breaks down the three principles of personal bra
How to Sell Your YouTube Channel w/ Tyler Chou | Ep 443
How to Sell Your YouTube Channel w/ Tyler Chou | Ep 443 Jul 22, 2026 1853 Tyler Chou spent nearly 20 years as a Hollywood attorney at Disney, Buzzfeed, and Skydance before a midlife crisis and a layoff pushed her into the creator economy. Now she's the legal strategist behind some of the most valuable creator-led businesses on the internet, including one valued at $100 million. In this conversation, she and Chris break down what separates a YouTube channel from a real,
How Social Media and Passion Sold $60M in Cars w/ Chau Nguyen | Ep 442
How Social Media and Passion Sold $60M in Cars w/ Chau Nguyen | Ep 442 Jul 15, 2026 1313 Chris's cousin, Chau Nguyen, was one of the first guests ever on this podcast. Now he's back, nearly a decade later, with a different kind of company. After exiting Campus Special for $20 million and watching his VC-backed follow-up fail, Chau started messing around with an old Ford Bronco in his garage and accidentally built Vintage Modern, a custom vehicle company doing $60 million in revenue, s
The Pricing Conversation You Keep Avoiding w/ Chris Do | Ep 441
The Pricing Conversation You Keep Avoiding w/ Chris Do | Ep 441 Jul 8, 2026 479 Most creatives wait until the very end of a sales conversation to bring up price. By that point, they've been half-present the whole time, one ear on the client and the other on the clock, trying to find the right moment that never comes. Chris breaks down why that pattern hurts you before you ever quote a number, and what it actually looks like to bring up budget, scope, and price upfront without
How to Attract What You Want w/ Jodie Cook | Ep 440
How to Attract What You Want w/ Jodie Cook | Ep 440 Jul 1, 2026 912 What happens when two people who've both manifested real results sit down to compare notes? Chris and Jodie Cook dig into the mechanics of manifestation; not as a spiritual exercise, but as a practical framework for getting what you want without becoming obsessed with it. From vision boards to agency exits to the danger of desperation, this one gets surprisingly tactical for a woo topic. Timest
How to Close Clients as the Underdog w/ Chris Do | Ep 439
How to Close Clients as the Underdog w/ Chris Do | Ep 439 Jun 24, 2026 1011 In this episode Chris breaks down one of the most studied sales moments in sports history: how Nike's Sonny Vaccaro walked into a room as the clear underdog and walked out with Michael Jordan's signature. Using scenes from the film Air, Chris unpacks the psyop, the competitor takedown, and the negotiation move that changed the business of sports forever. Plus, a real-world story from a friend that
How to Niche Down and Grow Your Business w/ Matt Lakajev | Ep 438
How to Niche Down and Grow Your Business w/ Matt Lakajev | Ep 438 Jun 17, 2026 2074 Matt Lakajev is back. His first appearance on The Futur was a hit, and this time he brings a complete framework for one of the most common creative business problems: niching down. Not the vague "pick a niche" advice that floats around online, but a step-by-step formula for identifying whether your offer is even viable, who your ideal client actually is, and how to signal to them so clearly that t
How to Stop Drifting and Find Focus w/ Jule Kim | Ep 437
How to Stop Drifting and Find Focus w/ Jule Kim | Ep 437 Jun 10, 2026 1629 Chris Do and Jule Kim sit down to talk about the one question most people avoid asking themselves: what are you actually supposed to be doing with your life? Jule is a coach who has spent years watching clients struggle to answer this, and she's honest that she's still working through it herself. What follows is a real, back-and-forth conversation about focus, latent talent, the danger of building
How to Become the Authority in Your Space w/ Matthew Byrd | Ep 436
How to Become the Authority in Your Space w/ Matthew Byrd | Ep 436 Jun 3, 2026 1928 Most experts are invisible. They've put in the work, they know their field cold, and nobody has heard of them. Matthew Byrd built his authority from an entry-level position in land surveying to founding a global industry conference, and the path wasn't a big platform or viral moment. It was consistency, proactive networking, and content rooted in real expertise. In this episode, Chris and Matthew

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