Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs
This podcast is for women entrepreneurs who are tired of the solopreneur grind. Host Racheal Cook MBA shares candid conversations about stepping into the CEO role, hard lessons learned, and practical strategies to grow a sustainable business without hustle and burnout.
Episodes
The Matriarchy Would Never Leave You Out Of Your Own Business Plan
When you sit down to set your goals for the year or the quarter or even the month, do you make sure that YOU are in the plan too?After years of running the 90 Day CEO Retreat, there’s one major planning mistake we see again and again. Women who invest in resourcing their businesses without blinking struggle to spend that same time, energy, and money resourcing themselves, because spending on the b
The Matriarchy Would Never Shut Down Your Critical Thinking
Robert Cialdini went undercover at used car lots, telemarketing rooms, and fundraising offices, taking notes on how compliance professionals move a person from no to yes, and he did it because he kept getting talked into buying things he did not want and wanted to know how it was being done to him. The book Influence: The Psychology of Persuasion was the result. He wrote it as a self-defense manua
The Matriarchy Would Never Sell You Patriarchy in Pink
Somebody handed me a notebook in a conference swag bag in 2014. Rose gold foil. GIRL BOSS on the cover.I was thrilled. I was in my early thirties with four year old twins and a brand new baby, building a business from the ground up, and after years of apologizing for being ambitious I was watching a whole generation of women get handed permission to want things out loud. Charge money. Take up room
The Matriarchy Would Never Assume You Are The Safety Net
When I first started my business, I remember being so frustrated that all the advice was ‘hustle harder’.I was actively looking for my own coach in the summer of 2010, when my twins were about 6 months old, and I was trying to work out how to move a more traditional boots-on-the-ground, in-person local consulting practice to an online model using GoToMeeting and Skype (yep – we were in the early d
Everyone Is Using AI Wrong with Gabi Day
"I need Spicy Rach."Gabi Day said that to me on a call about ads, and I knew exactly who she meant. Spicy Rach is the version of me that shows up when I am fired up about something and want to see it change. She is also the version I have spent years keeping mostly off the internet.Gabi does not have that problem. She shows up as 1000% herself all the time, and that is the whole reason h
Why Your AI Keeps Sounding Like Everybody Else
There was a three-ring binder in my dad's insurance agency and we called it the "office bible". That binder was a business brain about thirty years before anyone thought to sell you one.A woman who worked for him built it. Every task she did had a checklist in that binder, so when she wasn't there, somebody else could sit in that front seat, answer the phone, and take a payment
You Can't Delegate Confusion to AI
Two overlapping circles on a piece of paper. Human only on the left, AI only on the right, and the overlap in the middle where almost nobody is spending any time at all.That is the whole exercise. My cousin Kendall gave me the version of it that ended months of AI pushback inside her tech company, and I tell that story at the top of the episode. What matters here is what it does.This is episode th
Where AI Is Quietly Breaking Trust With Your Clients & Community
A few months ago I made three photorealistic images of myself, put my logo on them, and posted them to Facebook.People laughed. They were supposed to. I had run my real photo shoot images through a meme generator with a 2,000 character summary of my business, and what came back was, in my head, cartoonish. Obviously fake. A joke.Then a couple of comments came in. This is kind of creepy. This isn’t
Human First AI Is a Decision Not a Vibe
Most of the conversation about AI is happening at two extremes. Founders bragging publicly about the payroll they cut, and founders refusing to touch any of it. Both are missing the point, and neither one leaves you with an answer you can actually run a business on.So I spent six months deep diving into AI so I could form my own thoughts. Three programs, an intensive, and a lot of building. Not re
My 90 Day Plan Did Not Survive July
There is still a block sitting on my calendar from the second week of July that says “Record new podcast episodes.”I never moved it. I sat down in front of it most mornings, pushed it to the next day, then to the next week, and eventually I stopped pretending and just let it sit there being wrong.My granny died while my family was in Italy – just 6 months after my mom passed away. So instead of re
Why Your Right Hand Person Belongs in the Planning Room with Elise Arsenault and Priscilla Leonard
You come home from a planning day lit up. Six hours of clarity, a wall of Post-its, a quarter that finally makes sense. Then you sit down with your team, and somewhere between your head and their inbox the whole thing flattens into a to-do list nobody has the context for.Elise Arsenault knows that exact moment. She built The Global Actor into a training program the audiobook industry has come to t
Why Hiring a Team Won't Fix Your Capacity Problem
Adrienne Loker was certain her group therapy practice needed more marketing. Her numbers said otherwise. Here is what actually turned her business around.Most therapists believe the path to growth is hiring a team and handing off clients. Adrienne did exactly that, and the plan that looked perfect on paper came apart the moment real people and real life entered the picture. People got licensed and
How I Took a Full Month Off in Italy (While My Business Runs Without Me)
Right now, as you hear this, I am probably lounging by a pool in a villa in Tuscany, watching my kids and their cousins splash around while I have my full Under the Tuscan Sun moment. There is a family wedding tomorrow, a welcome dinner tonight, and still another 2 weeks of exploring Florence and Rome ahead.What I am not doing is refreshing my inbox in a panic, wondering whether everything is quie
Pre-Sell Your Fall to Beat the Summer Cash Dip
There is a specific kind of quiet that gets under your skin in July, and it has nothing to do with a slow, lazy afternoon. It is the quiet of your bank account. Clients are off on vacation, nobody is starting anything new, and you can feel the revenue dip coming the way you feel a storm before it lands.I used to brace for that quiet too. Now I don’t, because of one strategic move I make almost eve
How to Take Summer Hours Without Losing Clients
I grew up in the river realm of Virginia, where everyone either had a boat or knew someone who did, and summer meant Friday afternoons out on the water before the weekend even started. The reason my family got to do that was simple. My dad ran summer hours in his business, and by noon on Friday the office was empty and everyone was gone.I didn’t clock it as a business decision back then. I just kn
Why Fall Chaos Is a Summer Planning Problem
My three teenagers are home for the summer, the calendar cleared out the last week of May, and like a lot of business owners I could feel the pull to write the next two months off and call it a season.I’m not doing that, and I don’t want you to either.After almost 20 years of running this business, here’s what I’ve watched happen every single year. The women who disappear completely in June and Ju
Notes to Future Me: A Simple Habit to Protect Your Capacity
There is a note blocking off the last week of May in my calendar, and it is yelling at me. Last week of school. Do not plan anything. All caps. Too many exclamation points. When I open it, past me has left the longer version: be nice to yourself, Racheal, there will be concerts and awards and kid stuff, the twins get out by one most days.I wrote that a year ago, for the version of me who would for
The Mid-Year Review That Resets Your Second Half of 2026
If the plan you wrote down in January no longer matches the year you're actually living, you're not behind. You're just due for a review.This is the time of year where I see most women entrepreneurs do one of two things. They abandon the plan entirely and start running on default, or they white-knuckle a plan that stopped fitting their reality months ago. Both end the same way: a Q3
The Invisible Ceiling Holding You Back from Your Next Opportunity with Angela Foster
Most women don’t realize they’ve built a ceiling around their next opportunity until they’re standing right in front of it.It looks like turning down a speaking opportunity because you have nothing to wear. It looks like saying no to the podcast interview because your hair needs to be colored. It looks like quietly opting out of visibility because the version of you that needs to show up doesn’t f
The CEO Ceiling Assessment
Most women entrepreneurs hit a ceiling in their business somewhere in the $100K–$1M range – and most generic advice will tell them the fix is more revenue, a new funnel, or a mindset shift.That advice is wrong. Or at best, it’s treating a symptom.In this live assessment, Racheal walks through the five areas where the real ceiling lives and why most business owners misdiagnose where they’re actuall
If You Are The System, Then You Are Also The Ceiling
Ever wake up in the middle of the night with a line that feels like it downloaded straight from the universe?That happened to me a few weeks ago. I sat straight up, grabbed my phone, and emailed myself these words: If you are the system, you are the ceiling.The next morning I Googled it. Searched my inbox. Ran it through Claude and ChatGPT. Nothing. It was just… there. And suddenly I couldn’t unse
Why Successful CEOs Build for Seventy Percent
You know that feeling when your business is growing, but somehow you feel more trapped than ever? More clients, more revenue, more team members… and somehow less freedom than when you started.Here’s the truth nobody tells you: growth doesn’t automatically create capacity. In fact, if you don’t redesign how you operate, growth will squeeze you harder than startup mode ever did.Most women entreprene
I Don’t Build My Business for My Best Days
Here's the thing nobody in the business world wants to admit: you are not going to be at 100% every day. Not this month, not this year, not ever. And if your business only works when you're fully charged and firing on all cylinders, you don't have a sustainable business — you have a liability.I learned this early, growing up with a disabled parent. You don't plan for the good d
Before You Set Q2 Goals, Ask Yourself This First
Most Q2 plans are built for a version of you that doesn't exist. The version with unlimited energy, zero personal obligations, and no curveballs. And then April hits, and you're already behind, already overwhelmed, already wondering what went wrong.Before you open a planning doc or write a single goal for the next quarter, there's one question worth sitting with first: What do I act
You Don't Need a New Strategy. You Need a Planning Rhythm.
If you set big goals in January and you're already feeling behind, I want to be honest with you: the problem is not your discipline. It's not your motivation. It's not your mindset or your willpower. It's that the goal-setting approach most of us were taught was never designed for the stage of business you're actually in right now.In this episode, I'm breaking down th
Staying Focused Is Your Political Resistance Right Now
If you've opened the news lately and felt your stomach drop, you already know how hard it is to justify sitting down to work on your business. The guilt is real. The distraction is real. And if you've been quietly wondering whether it's okay to keep going, this episode gives you a completely different way to think about it.This is not an episode about ignoring what's happening.
When Life Interrupts Your Marketing Plans
Most business advice assumes you're operating at full capacity. But what happens when life doesn't cooperate — not for a week, not for a month, but for the better part of an entire year?In 2025, I went from working 25 hours a week to about five. My parents needed more care than they could safely manage at home. My mom moved into memory care. There were hospital stays, doctor visits, Soci
From Hidden Ghost Writer to Visible CEO with Amanda Edgar
From hiding behind NDAs to leading a thriving book writing business, Amanda Edgar's journey proves that embracing visibility can transform your entrepreneurial path. In this candid conversation, the ex-professor shares how she escaped the constraints of third-party platforms, built a strong team, and developed a unique framework for helping others write books. Her story demonstrates how the r
The System that Outsmarts the Hustle (3 Case Studies)
If you've been wondering whether a marketing framework like Client Growth Engine could actually work for your business, this episode is going to answer that question.I'm walking through three real client stories — a product-based business, a service provider who was stuck on a third-party platform, and a concierge medical practice — and what they all had in common might surprise you. Non
Motherhood, Health Challenges, and Life-First Business with Gabi Day
In this episode of Promote Yourself to CEO, I invited Gabi Day, CEO and founder of Brightbody, to discuss her entrepreneurial journey. Gabi shares insights on running a non-toxic, refillable personal care line and her new venture, Hype Ma'am, which supports women in product-based businesses. Gabi reflects on her transition from healthcare administration, dealing with chronic health issues, an
Is Your Business REALLY Working for You
You make yourself available to your clients constantly. They can email or text or call you 24/7, and you make it a priority to respond to them as soon as possible. And you might even be making great money in the process!From the client's perspective, this sounds great. But while the constant availability works for them, it means your business isn’t really working for you.Today, I talk with CE
From Frankenstien Marketing Mess to a Sustainable Growth Strategy
If your marketing strategy feels like it was stitched together from a dozen different experts, programs, and podcasts — it probably was. And that's exactly why it's not working the way you need it to.I've been in that place, and I know how exhausting it is to keep up with a to-do list that never ends, while still not knowing where your next client is coming from. Here's what I&
The 4 Biggest Mistakes Keeping Your Growth Unpredictable
Here's a question most business owners can't actually answer: Do you know where your next 10 clients are coming from?Not their names — just the path. The channel. The sequence of events that gets someone from "never heard of you" to handing over their credit card.If you paused on that, you're not alone. In this episode, Rachel Cook gets into the specific patterns she sees
The Marketing Advice That Works… Just Not for Your Business
Here's something nobody wants to admit: most marketing advice actually works. The problem? It's just not working for your business. And that disconnect is exactly why everything feels so much harder than it needs to be.I'm pulling back the curtain on why you keep getting stuck in this exhausting cycle of trying every strategy, tactic, and tip that crosses your feed—only to end up mo
Why Your Marketing Feels Hard (Even When You’re Doing Everything Right)
You're showing up, creating content, following the advice. So why does marketing still feel like pushing a boulder uphill?Here's what I realized after the hardest year of my life, when I had to step back from my business for months: most marketing advice wasn't designed for the kind of business you're actually building.The strategies you're following? They're built fo
Run Your Day Like a CEO
As soon as you get up, the dog is already begging to be let outside. The kids don’t want to get ready for school, so you have to practically drag them out of bed. Your partner is wondering where the hell this or that is while you’re trying to get ready yourself for the day. And you’re still just barely awake in all this and haven’t had your coffee yet! Are your mornings crazy like this? Let’s do s
Run Your Week Like a CEO
As a CEO, you’ve got many potential distractions in your business. Answering emails or other ongoing administrative work can keep your attention off the tasks that’ll actually move your company forward. Then by the end of the week, you’ve made little (if any) progress on the tasks that do drive business growth and success. In this episode, I talk about how you can run your week as a CEO with five
Run Your Month Like a CEO
I go on CEO dates with myself. Once every month (as well as on a weekly basis), I take some time to check in on my business and ensure I’m continuing the progress toward the goals I’ve set. This is how I create business plans that I follow through on and adapt as circumstances arise. And in this episode, I discuss how you too can build in self-accountability so that your plan isn’t just another do
Run Your Quarter Like a CEO
Every new year feels like a new chance to go after the big, audacious goals of your dreams. But as recent years have shown, you need to have adaptable plans for your business so that it can have the flexibility it needs while still getting the results you want. That’s why I love running my quarter through 90-day plans. Today, I talk about how to actually dig in and start creating these plans for y
Authentic Growth Beyond Revenue with Michelle Mercurio
I need you to meet Michelle Mercurio. She's one of those rare people who refuses to pick a lane—and that's exactly what makes her brilliant. In this conversation, we dig into why the traditional business advice to "niche down" might actually be killing your ability to show up as yourself. Michelle's built a career that spans branding, community building, teaching, and yes,
From Watercolors to Life Design: Evolving Your Business with Ashley Jablow
The best entrepreneurial stories rarely start with a grand vision. They start with a rug being pulled out.That's Ashley's story. A layoff. A pandemic that destroyed her in-person business overnight. So she did what many of us do in crisis—she picked up watercolors and created. A hundred days worth. Except it took two years to finish.When Ashley came to me, I saw what she couldn't se
What to Focus on First
Your revenue is down. Sales have slowed. And every time you log into social media, you're hit with another wave of news that makes you want to throw your entire business plan out the window and start over.But here's what most business owners don't realize: when things slow down, the problem is rarely everything. It's usually just one or two key levers that need your attention.
Too Many Decisions, Not Enough Clarity
You know that feeling when you open your closet and somehow have nothing to wear—even though it's packed full? That's what running your business feels like right now. Not because you lack options, but because you have too many of them.Fresh off our CEO Retreats, I've been hearing the same thing from small business owners across the country: they're stuck. Not on client work—the
Organize Your Digital Clutter with Tracy Hoth
You know that sinking feeling when a client asks for "that document we worked on last month" and you have absolutely no idea where you saved it? Or when you're paying your team to sit idle while you frantically search through folders trying to find the resources they need?If you've ever felt like the organized, professional front you present to the world is hiding a complete di
Finding Your Big Business Idea with Jessica Sato
Ever feel like you're constantly tweaking your business but nothing quite clicks? Like you're a plant that's outgrown its pot but you keep trying to make it work anyway?You're not alone. And more importantly, there's a reason why all that surface-level fixing isn't working.In this conversation with Jessica Sato, we dig into why successful entrepreneurs hit this wall—a
Amy Hayes Proves Referrals Beat Social Media Marketing
Show Notes: How to Build Premium Services Without the Premium HeadachesWhat if everything you've been told about raising your rates is backwards?Amy Hayes, founder of The Global Creator, spent a decade building a design business that runs almost entirely on referrals—and she's never touched social media marketing for her client work. In this conversation, she reveals why most creatives a
Burnout Solutions Beyond Productivity with Amanda Miller Littlejohn
Why Your Burnout Isn't a Time Management ProblemI've been thinking a lot about why so many of us are running on empty, and this conversation with Amanda Miller Littlejohn gave me language for something I've been feeling for years. We're not just tired—we're operating from a fundamentally broken blueprint about what makes life worth living.Amanda's new book, The Rest R
How CEOs Make Time to Work ON Their Business
When you’re running a business day to day, your to-do list is full with answering emails, posting on social media, working with clients, etc. Many women entrepreneurs spend so much time working in their business that they don’t have the time to work on big picture, game-changing stuff like writing the book they’ve thought of for years or creating that next-level program that brings everything toge
3 Boundaries Every CEO Needs
As a new entrepreneur, you feel inclined to say yes to everything. But as your business grows and those yeses pile up, they become overwhelming to the point where they prevent you from doing the necessary CEO level work you need to focus on. In today’s episode, I share the top three boundaries that’ll give you the confidence to say no so that you can concentrate on the work you’re truly here to do
Are You The Bottleneck? It's Time to Fire Yourself!
My entrepreneurial dad taught me that you have to fire yourself from every other position in your business. But when you first start your business, you have to wear so many hats: customer service, bookkeeper, tech person, assistant, and so on. So it can be quite challenging to let go of some of the roles as you grow your business and your team. Today kicks off a new podcast series that discusses h
5 Ways to Maximize Every Investment You Make in Your Business
Are you investing time, energy, and money into your business but not always seeing the return? You're not alone—and it's time we have a real conversation about how to actually get results from those big decisions.In this episode of Promote Yourself to CEO, Racheal Cook breaks down 5 essential strategies to make the most of every investment—whether you're hiring, signing up for a pro
You Have a Revenue Goal - Now What?
After setting a revenue goal for your business, the next question on your mind might be, “How do I actually reach my goal?” If that’s you, then you’ll love this episode! In it, I dive even deeper into the actual math behind your revenue goal using real numbers to help you determine what to sell, at what price point, and to how many clients or customers. On this episode of Promote Yourself to CEO:
How to Set the Right Revenue Goal for Your Business
There’s a tale that’s rarely told in the business world. It’s a tale of two companies. Both make seven figures annually. But the business owners behind them receive a vastly different amount of money as actual take-home pay. What happens once money comes into a business? Where does it go from there? The lack of real disclosure on this in online entrepreneurial circles has led to lots of people foc
Why a Big Enough Business Is Key to a Business & Life You Love
You’ve seen the hype about small business and entrepreneurial success out there. It’s unreal! Not a day goes by when I don’t see photos of fancy cars, vacations, oodles of cash, and the typical success catch phrases that come with them on my social media. Here’s the conundrum, though: when your business crosses into the territory of making seven or eight figures, it can quickly become less about
Why You Need to Build Your Village (and Stop Trying to Be Superwoman)
Stop burning out while building your empire. CEO and entrepreneur Rachel Cook reveals why your success is setting you up for a crash—and the three-layer support system that saved her business during family crisis. Learn the exact reset strategies, email scripts, and relationship-building tactics that let you scale sustainably without sacrificing your sanity. This isn't typical self-care advic
It's Messy in the Middle
I'm recording from a completely new space today, and honestly, that feels fitting because everything about my business and personal life has shifted over the past 18 months. What started as managing my parents' care while growing a thriving business has turned into something much more complex.You might think successful entrepreneurs have it all figured out, but I'm here to tell you
6 Lessons to Work Smarter, Not Harder
I used to get so frustrated when people told me to "work smarter, not harder." My parents were entrepreneurs who embraced the hustle, and I thought success meant being willing to work 80-100 hour weeks, doing anything and everything to grow your business.But here's what I learned the hard way: there's a ceiling to how much harder you can work. When you hit it, you become the bo
3 High Leverage Ways to Keep Up Business Momentum
Just because it's a slow down season in your personal life doesn't mean your sales have to follow suit. Summer especially is known (and sometimes feared) as a dead time for business revenue. Unless your product specifically caters to what people purchase during these months, you're probably bracing for that dreaded dip in sales.But what if I told you the sales gravy train can keep r
On Track With Your 2025 Goals? Time for a Mid-Year Review
Feeling overwhelmed by "Maycember" chaos? Discover my proven mid-year business review process to recalibrate your 2025 strategy before summer disruptions hit. Learn the 80% achievement standard successful CEOs follow, identify your true revenue-driving metrics, and map your next six months with intentional focus instead of panicked reaction. With unpredictable market conditions in 2025,
Entrepreneur Burnout Prevention with Shulamit Ber Levtov
Struggling with entrepreneur burnout? In this powerful conversation, trauma therapist Shulamit Ber Levtov shares game-changing mental health strategies specifically designed for business owners. Discover why traditional self-care advice falls short, how to implement 30-second regulation techniques during business crises, and why acknowledging difficult emotions actually creates resilience. Learn p
Upgrade Your Client Engine For Today's Economy
I'm revealing why your once-reliable business systems may be failing in today's economy. In this episode, I'll guide you through revitalizing your client growth engine by strategically analyzing your attract, engage, nurture, and invite systems. You'll learn to identify where your best clients actually come from, eliminate friction points in your sales process, and build sustai
The CEO's Decision-Making Framework: Aligning Vision, Values, and Strategy
Decision-making during uncertain times can make or break your business. When stress levels rise, our natural decision-making abilities become compromised, pushing us into either reactive choices or complete avoidance—both potentially devastating for long-term success.The entrepreneurs who navigate turbulent periods most effectively aren't those making the quickest decisions, but those making
The Oh Shit Kit From March CEO Retreat
I'm sharing exclusive content from my March 2025 CEO Retreat, including my battle-tested "Oh Shit Kit" framework to help you stabilize your business during uncertainty. In this special episode, you'll experience key moments from the retreat as I provide actionable steps to secure your finances, generate revenue from existing relationships, and adjust your messaging to meet clie
Why Women CEOs Need Real Support Systems
Do you ever feel like you're carrying the weight of your business entirely on your shoulders? In this candid episode, I tackle the isolation that many women entrepreneurs experience. Drawing from my personal story of being raised by entrepreneur parents and the life-altering car accident that changed my family forever, I share powerful insights about the critical importance of building multi-
How to Stay Focused During Unprecedented Times
Running a business during political and economic uncertainty requires strategic focus, not panic. In this episode, I share practical strategies to stay grounded when consumer spending tightens and decision fatigue creeps in. Learn how to audit expenses, build a cash cushion, optimize your marketing systems, and implement the "less but better" approach that preserves your capacity. Discov
From Reactive to Grounded: Your CEO Reset
In this episode, I share some helpful strategies for entrepreneurs to stay grounded when things get uncertain. You'll learn about expanding your "window of tolerance" between fight-or-flight and freeze responses, and discover practical tools like creating your own personalized "thrive list" and choosing meaningful "reset buttons" instead of just defaulting to wha
Why Adaptable Business Systems Beat Uncertainty
Discover proven strategies to keep your business moving forward amid unpredictability and overwhelm. After 18 years navigating economic ups and downs, I share my framework for creating resilient business plans that don't require perfect circumstances to succeed. Learn how to stop starting over, build reusable assets, implement rinse-and-repeat systems, and focus on what truly matters. Perfect
Stop Faking Perfect When Marketing Your Business
In my latest episode, I'm tackling the elephant in the room: marketing during uncertain times. Drawing from my experience growing up in a small business family and working with countless entrepreneurs, I expose why the polished "perfect" marketing approach is failing and what actually works today. I share practical strategies for building genuine connections with your audience, why
Leading with Values in a Divided World
Feeling overwhelmed by the chaos of today’s world? In this episode, I dive into why values-driven leadership matters more than ever. Learn how to navigate uncertainty, stand firm in your beliefs, and protect your peace while growing your business. Discover why silence isn’t neutral, how brands are paying the price for ignoring values, and why community is the key to resilience. Tune in for a confi
How to Build a Resilient Life-First Business
Over the past year, I’ve navigated personal and business challenges that tested everything I teach. In this episode of Promote Yourself to CEO, I’m pulling back the curtain on how I kept my business thriving while managing family caregiving, my health, and major shifts in my strategy. I’ll share the smart decisions that led to more revenue with less stress, why I’m going video-first, and how you c
Elise Arsenault Makes Creative Work Pay
Discover how former stage actor Elise Arsenault built a 6-figure business teaching audiobook narration to 900+ performers. Learn her proven framework for transitioning from struggling artist to successful creative entrepreneur, including practical strategies for home studio setup, landing high-paying narration work, and building a sustainable creative career. Perfect for actors, voice artists, and
Winging It Isn't A Business Growth Strategy
What’s the antidote to inconsistent cash flow and clients in your business? Having a solid plan certainly helps, but too many entrepreneurs are just winging it in hopes of finding success. In this episode, I deliver a little tough love and talk about how to figure out the kind of plan you need in place for your business to grow.1:25 – What do most entrepreneurs do first when wanting to create the
How Cris Caruso Built a Financial Practice for GenX Women and LGBTQ+ Communities
When financial advisor Cris Caruso left her secure corporate position to launch Savoire Financial, she knew exactly who she wanted to serve: women, Gen X, and LGBTQ+ clients who've been historically overlooked by traditional financial services. In this conversation, she shares how she successfully transitioned her practice, brought her clients along, and built a business that combines hospita
Why Work-Life Balance is a Myth
Ready to stop feeling guilty about your workday? In this practical episode, Rachel Cook dismantles the outdated 8-hour workday model and presents a smarter way to run your business. Based on research showing knowledge workers peak at just 3-4 productive hours daily, she reveals how to leverage these focused periods for maximum impact. Through clear examples from her own successful practice of sepa
Do You Have a Month-By-Month Action Plan for 2025?
Were you able to consistently show up and market your business this year... or was marketing and sales an afterthought?Were you actually able to take time off this year... or did your schedule get so out of control that you are on the verge of burnout?In the final part of the Plan Your Best Year Ever Challenge, we are going month by month to make sure you and your business have a real action plan
Why Most Goal Setting Doesn't Work for Small Businesses
You tell yourself This is my YEAR! I'm gonna do the dang thing!You write down your big business goal. You put in up where you can see it constantly. You're committed to making it happen!But then life gets in the way and that goal you set is a long gone memory. When we only set goals once a year, we miss out on the process of going after that goal because we aren't setting ourselves
Aligning Your Business to Work For You!
Does it feel like your business is constantly in emergency mode and you're spending your days putting out fires?You might be running your business by DEFAULT instead of by DESIGN!In this episode, we are talking about how you can proactively design your business to truly work FOR YOU in 2025.Get access to the full Plan Your Best Year Ever Challenge Here!Connect with Me:Instagram: @racheal.cook
Designing Your Life-First (And Life-Proof) Business in 2025
For so many small business owners, the non-stop hustle culture has seriously caused an epidemic of burnout. The last few years have only made this worse!The good news? You don't have to work 60-80 hours weeks to have a successful business. In fact, many of our clients are working less than 30 hours a week with more than enough time to prioritize their health, wellness, family, friends.. you k
It's Time For Our 9th Annual Plan Your Best Year Ever!
With the holidays just around the corner, now is the time to look ahead and plan your business for 2025!So many entrepreneurs set goals only to reach the end of the year and realize that they didn't follow-through. If that's you - no worries! We have you covered with the Plan Your Best Year Ever Challenge.In this episode, we are kicking off our 9th annual Plan Your Best Year Ever Challen
Why Systems, Not Goals, Are The Secret to a Life Proof Business
This episode was a little hard to record - I ended up starting and stopping about a dozen times. Here at The CEO Collective and on the podcast Promote Yourself to CEO, I've spent a LOT of time talking about building a Life FIRST Business. One that allows you to prioritize enjoying your life - right now - as you grow your business. One that allows you to take time for your health, spend qualit
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