The Growth Pod
The Growth Pod is a podcast by Genero, a growth agency in the Nordics, featuring interviews with marketing experts, business leaders, and entrepreneurs. It explores the stories and strategies behind profitable growth.
Episodes
#75 Sanna Suvanto-Harsaae - Posti's IPO, why CEOs fail, strategy mistakes, AI’s real impact
Sanna Suvanto-Harsaae is one of the most respected business leaders in the Nordics, chairing companies like Finnair, Posti, and BoConcept. She returns for a third time to discuss good vs great leaders, “founder mode”, managing crises, making difficult decisions, the importance of focus and judgment, and the real impact of AI on business.Learn more:https://generogrowth.com https://www.linkedin.com/
#74 Axel Ahlström – robotics, industrial tech and the future of manufacturing in Europe
Axel Ahlström sits at the intersection of manufacturing and technology. After working with major industrial companies in private equity, he co-founded Kvanted, a new 70M€ industrial deep tech VC fund.We talk about the future of manufacturing in Europe, what it’s like to start a new VC fund, robotics hype vs reality, deep tech investing, green and red flags in startups, and more.(0:00) Introduction
#73 From zero to 13.5M€: bootstrapping e-commerce with Ebike Center founder Timo Uotila
How do you profitably grow from zero to 13,5M€ in revenue, with just 20K€ in funding? We sat down to discuss this with Timo Uotila, who co-founded Ebike Center with his brother in 2023. We talk about entrepreneurship, common mistakes, lessons learned, building a premium brand, and navigating crises along the way.Learn more:https://generogrowth.com https://ebikecenter.fi/https://www.linkedin.com/in
#72: How to build a winning e-com/consumer brand in 2026 with Aida Jammal
eEquity is one of the Nordics’ most active e-commerce investors. We sat down with partner Aida Jammal to discuss what it really takes to build a strong consumer brand in today’s market. We cover customer obsession, competing with low-price Chinese players, the financial metrics investors look for, common mistakes, how to think about discounting, and more.(0:00) Introduction(0:27) eEquity’s backgro
#71: Kim Väisänen on growth, sales and investing
Kim Väisänen co-founded and led Blancco, turning it into a global leader in data erasure software and 60M€ exit. Since then he’s made 140+ startup investments and helped countless companies grow as an advisor and board member. We talk about mistakes and lessons learned, what Finland’s Shark Tank is really like, why sales is critical for success, and much more.Learn more:https://generogrowth.com ht
#70: From founder to investor with Tom Even Mortensen
Tom took his first startup public as CEO, later held exec and board roles in PE-backed companies, and now invests in early-stage companies through Sandwater, the VC firm he founded and raised a 125M€ first fund for.We talk about what it takes to build a successful startup, the future of AI and robotics, mental health, and why climate investing isn't dead.Learn more:https://generogrowth.com htt
#69: Christoffer Järkeborn - building a 10 billion SEK business in technical installation
In just four years, Nimlas Group scaled from 1.5 to 10 billion SEK while maintaining strong profitability. CEO Christoffer Järkeborn joins us to discuss leadership, why profitability matters, managing a group of 130+ companies, why managers need to get out of the office, and more.Learn more:https://generogrowth.com/ https://nimlasgroup.com/https://www.linkedin.com/in/christoffer-j%C3%A4rkeborn-167
#68: Erik Modig - why ROI misleads, funnels fail, and what world-class CMOs do differently
Erik Modig is a researcher, author, speaker, and entrepreneur. He returns to the podcast to discuss the death of the marketing funnel, the issues with ROI, what it really takes to build thought leadership, and the thing that separates world-class CMOs from the rest.Learn more:https://generogrowth.com/ https://www.marketinglevels.com/https://www.linkedin.com/in/emodig/(0:00) Intro(1:08) Is the mark
#67: Klarna’s growth story with Head of Nordics Björn Bryngelson
Klarna is one of the world’s most successful startups. We sat down with Head of Nordics Björn Bryngelson to discuss the company’s growth journey, making big bets, attracting top talent, and common misconceptions about Klarna.Learn more:https://www.klarna.com/https://generogrowth.com/ https://www.linkedin.com/in/bj%C3%B6rn-bryngelson-b0b80310/(0:00) Introduction(0:30) Why Björn joined Klarna(5:08)
#66: Monika Liikamaa: building one of Europe’s top fintech companies
Enfuce is a fast-growing fintech with a bold goal of becoming the #1 issuer processor in Europe and reach billions in ARR. We sat down with co-founder and co-CEO Monika Liikamaa to talk about what it takes to build a successful startup in a conservative industry: earning trust, hiring top talent, and moving fast while doing the right thing. We also talked about entrepreneurship as a mindset, the s
#65 From founder to investor: Ilkka Kivimäki on lessons learned and future bets
Ilkka Kivimäki built and sold a company to SAP, was the first investor and chairman of Wolt, and now runs a 260M€ seed fund. We sat down to discuss everything from startup investing and growth to quantum computing and food innovation.Learn more:https://maki.vc/https://generogrowth.com/https://www.linkedin.com/in/ilkkak1/(0:00) Introduction(0:31) Building a company during the dot‑com crash and exit
#64: Backing the next generation of Finnish growth companies with Pia Lemmetty from Tesi
Pia Lemmetty is an Investment Director at Tesi, Finland’s state-owned investment company. We talk about Finnish startups and scaleups, Finland’s international reputation, and what it takes to attract more talent and capital. We also cover M&A, IPOs and what growth companies can do better when it comes to corporate finance.Learn more:https://tesi.fi/https://generogrowth.com/ https://www.linkedi
#63: Leading the Nordics’ biggest fitness chain with SATS CEO Sondre Gravir
SATS is the largest fitness chain in the Nordics, with over 270 gyms and 10,000 employees. CEO Sondre Gravir joined us to talk about creating a great customer experience and strong culture at scale, how SATS continues to innovate, and what it was like leading the company through the lockdowns. We also covered fitness trends, the role of technology, and the impact of gyms on public health.Learn mor
#62: Inka Mero - backing deep tech startups that are changing the world
Voima Ventures is one of the only VC funds in Europe focused only on deep tech. With over 200M€ raised in total, they invest in everything from quantum computing to hormone testing and new biomaterials. Founder and CEO Inka Mero joins us to share how they find and fund world-changing startups, what a great founding team looks like, and how to build a venture fund from scratch.Learn more:https://ge
#61: Carl Haglund on transforming Veritas and why Finland must reform
Since joining Veritas, Carl Haglund has led the pension company to record-breaking growth in a highly regulated industry. We talk about how he and his team made it happen, the CEO’s role in sales, and how customer experience became their advantage. With Carl’s background in politics and 5B€ in assets under management, we also discuss investing, geopolitics, and why Finland isn’t growing.Learn more
#60: Pernilla Ramslöv - lessons from building a 500M SEK consulting business
Pernilla Ramslöv is the founder and CEO of NOX, the IT consultancy she built from the ground up into a 500M SEK business. In this episode, we discuss building a strong company culture, how loving leadership and psychological safety drive results, the hidden climate impact of IT, and the threats and opportunities of AI.Learn more:https://generogrowth.com/https://www.noxconsulting.se/https://www.lin
#59: What it takes to build a successful startup – with Antler GP Jussi Kallasvuo
Jussi Kallasvuo is a General Partner at Antler, a global early-stage investor and the world’s most active investor in AI. We talk about what makes a great startup, common founder mistakes, the importance of grit, how AI is fundamentally changing how companies are built, and more.Learn more:https://generogrowth.com/ https://www.antler.co/https://www.linkedin.com/in/jussi-kallasvuo-9748953/(0:00) In
#58: Building Europe's top leadership event with Nordic Business Forum co-founder Hans-Peter Siefen
Nordic Business Forum started with evening seminars in Jyväskylä and grew into one of Europe’s leading leadership and business events. We sat down with CEO & Co-founder Hans-Peter Siefen to talk about navigating the pandemic, building an unforgettable customer experience, and what it takes to run a world-class event.
Learn more:
https://generogrowth.com/
https://www.nbforum.com/
(0:00) Intro
#57: Risto Siilasmaa – lessons from dot-com bubble, transforming Nokia, and investing in unicorns
Risto Siilasmaa co-founded F-Secure in 1988 at just 22, and later became Finland’s richest person during the dot-com bubble. As chairman of Nokia, he led the transformation of the company from a struggling handset maker to a global leader in network infrastructure. He has one of the best startup investment track records, with multiple unicorns in this portfolio.
In this episode, Risto shares 30+
#56: Sanna Suvanto-Harsaae - what successful CEOs and leadership teams do
Sanna Suvanto-Harsaae is one of the most respected and sought-after business leaders in the Nordics. She currently chairs the boards of companies like Finnair, BoConcept, and Posti Group. We discuss the six essentials and superpowers that drive leadership success.
Learn more:
https://generogrowth.com/
https://www.linkedin.com/in/sannasuvantoharsaae
(0:00) Introduction
(1:30) How to lead yourse
#55: Building Europe’s most loved hospitality brand with Bob W. CEO Niko Karstikko
Bob W. is a fast-growing, profitable startup that’s raised €70 million to transform hospitality through technology. What began as an Airbnb side hustle is now Europe’s top-rated hospitality brand, operating in 10 countries. We sat down with CEO and co-founder Niko Karstikko to discuss their incredible growth journey.
Learn more:
https://bobw.co/
https://generogrowth.com/https://www.linkedin.com/i
#54: Building the world’s fastest-growing boat brand with Saxdor CEO Erna Rusi
Saxdor is the world’s fastest-growing boat brand. We sat down with CEO Erna Rusi to discuss the journey to 100 million euros in revenue, scaling a team of over 600, driving innovation, and building a global brand. This podcast was recorded live at a Genero Growth Event.
Learn more:
https://saxdor.com/
https://generogrowth.com/
https://www.linkedin.com/in/erna-rusi-b677a25b/
(0:00) Introduction
#53: Growth & dialogue in the stakeholder economy with Miltton's Fredrik Heinonen
Fredrik Heinonen is a partner and Deputy Managing Director at Miltton, a Nordic consultancy specializing in communications, insight, and strategy. We discuss the agency’s journey from 4 to 400 employees, navigating the different phases of growth, the rising importance of stakeholder management, effective communication in a noisy world, attracting top talent, and more.
Learn more:
https://miltton
#52: Building a European food powerhouse with Paulig CEO Rolf Ladau
Rolf Ladau is the CEO of Paulig, a 148-year-old family-owned food company. We discuss the fundamentals of consumer branding, growth playbooks, the business case for sustainability, how Santa Maria grew to become the European leader in Tex-Mex and more.
Learn more:
https://paulig.com/
https://generogrowth.com/
https://www.linkedin.com/in/rolf-ladau-458b892
(0:00) Introduction
(1:10) Working at Un
#51: Wolt COO Marianne Vikkula on leadership, operational excellence and hiring
Marianne Vikkula joined Wolt as a small startup with fewer than 100 employees. Today she’s the COO, overseeing a global operation with 10,000+ people across 27 countries. We discuss operational excellence, how to hire well, lessons learned from DoorDash, and how leaders can increase speed, raise the bar for quality, and narrow the focus.
Learn more:
https://wolt.com/
https://generogrowth.com/
htt
#50: 100M€ turnaround in early childhood education with Pilke CEO Mari Puoskari
As CEO of Pilke, Mari Puoskari has driven rapid growth and achieved profitability at Finland’s largest private early education company. Now also CEO of Dibber Sverige, Mari joins us to discuss the Nordic model of early childhood education, employee well-being, leadership, personal habits, the future of childcare, and more.
Learn more:
https://generogrowth.com/
https://www.linkedin.com/in/mari-p
#49: Minister Anders Adlercreutz on state ownership & aid, Fortum/Uniper, SSAB investment and more
The Finnish state is an investor or owner in over 70 companies. We discuss with Minister Anders Adlercreutz the state's role as a shareholder, lessons learned from the Fortum-Uniper deal, challenges with subsidies, and more.
Learn more:
https://generogrowth.com/
https://www.linkedin.com/in/andersatz
https://valtioneuvosto.fi/omistajaohjaus/yhtiot
(0:00) Introduction
(0:30) How the Finnish
#48: Silmäasema & other growth stories with Antti Kummu from CapMan
Antti Kummu, a founding partner of CapMan Growth, joins us to discuss their take-private of Silmäasema, what makes companies valuable, the importance of storytelling, Elon Musk, and much more.
Learn more:
https://generogrowth.com/
https://capman.com/private-equity/growth/
https://www.linkedin.com/in/antti-kummu-cfa-a85aa11/
(0:00) Introduction
(0:40) Antti’s background and Finnvera and Tesi
#47: Building a $2.55 billion startup with Oura co-founder Petteri Lahtela
Petteri Lahtela is the co-founder and former CEO of Oura, the $2.55 billion startup behind the world's most accurate smart ring. We discuss the challenges of the early days, the importance of intention, Prince Harry's endorsement, and more.
Learn more:
https://ouraring.com/
https://www.linkedin.com/in/plahtela/
https://generogrowth.com/e-commerce-growth-method/
(0:00) Introduction
(0:57)
#46: Jyri Engeström on startups, investing, and building the future
Jyri Engeström is a startup expert, having sold his company to Google and invested in numerous unicorns. We discuss opportunities and technologies, lessons learned from Silicon Valley, and how Finland (of all places) could become a leading global startup hub.
Learn more:
https://yes.vc/
https://generogrowth.com/
https://www.linkedin.com/in/jyriengestrom/
(0:00) Introduction
(0:28) Founding Jai
#45: From profitability to exceptional growth with Christoffer Rutgersson
Christoffer Rutgersson co-founded Bambora, and helped lead the startup to a 1.5 billion euro exit. Then he became CEO of public fintech company Qliro, quickly turning it profitable while doubling down on growth.
Learn more:
https://www.qliro.com/
https://generogrowth.com/
https://www.linkedin.com/in/christoffer-rutgersson-7ab7a611/
(0:00) Introduction
(1:00) Buying 14 companies in 18 months
#44: Saving the world from McDonald's with MAX CEO Richard Bergfors
MAX is a family-owned restaurant chain with more than 170 locations, consistently ranked as the favorite burger chain in Sweden.
We talked with CEO and owner Richard Bergfors about the secret to their success, competing with giants like McDonald's and Burger King, international expansion, failures and challenges, market trends, and a lot more.
Learn more:
https://www.max.se/
https://genero
#43: From 0 to 100 million euro with Matsmart co-founder Karl Andersson
Matsmart is an online grocery store that has helped save over 65,000 tons of food from going to waste. We talked with co-founder Karl Andersson about the company's journey to 100 million euros in revenue.
Learn more:
https://generogrowth.com
https://www.motatos.com
https://www.linkedin.com/in/karlan
(0:00) Introduction
(1:04) How a batch of Christmas soda led to Matsmart
(8:10) The problem o
#42 How Boxbollen grew to $30 million and became a global sensation
Learn more:
https://generogrowth.com
https://boxbollen.com
https://www.linkedin.com/in/jacoberiksson/
https://www.linkedin.com/in/victor-eriksson-019846a0/(0:57) Working together as brothers(6:35) How Boxbollen got started(13:45) Partnering with A-list celebrities(20:29) Placing big bets(23:22) Boxbollen’s growth playbook(25:59) Growing profitably(30:20) Building a lean and efficient team(34:40
#41 Alf Rehn: how to create an innovative company
Innovation is a term that is as often used as it is misunderstood. To tackle this huge topic, we sat down with professor, speaker, author, advisor, and innovation expert Alf Rehn.
We talked about the role of psychological safety in building an innovative culture, why small improvements may be more important than big ideas, lessons learned from companies like SAS and IKEA, and more.
Learn more:
ht
#40 Challenging the smartphone industry with HMD Global CMO Lars Silberbauer
HMD Global is the manufacturer behind Nokia phones. We talked with CMO Lars Silberbauer about the "dumbphone" trend, HMD's unique approach to sustainability, how they compete against the likes of Apple and Samsung, and more.
Learn more:
https://generogrowth.com/
https://www.hmdglobal.com/
https://www.linkedin.com/in/larssilberbauer
(0:00) Introduction
(0:45) Joining HMD
(5:24) Noki
#39 Building a global SaaS company with Funnel CEO Fredrik Skantze
We sat down with Fredrik Skantze, CEO and co-founder of Funnel, the Swedish SaaS company that’s raised over 120M€ to build the leading marketing data hub. Join us to hear Fredrik talk on building a global company, getting rid of sales commissions, lessons learned from Silicon Valley, and much more!
https://funnel.io/
https://generogrowth.com/
https://www.linkedin.com/in/fredrikskantze
ht
#38 Sanna Suvanto-Harsaae: boardroom lessons from Finnair, Posti, Clas Ohlson, Paulig and 20+ companies
Sanna Suvanto-Harsaae has been on the boards of over 20 Nordic companies like Finnair, Clas Ohlson, Posti, and Paulig. We talked about why strategies fail, how to build a high-performance culture, making tough decisions, and much more!
https://generogrowth.com/
https://www.linkedin.com/in/sannasuvantoharsaae/
(0:00) Introduction
(0:47) Sanna's transition to board roles
(4:08) Deciding which com
#37 From 0 to 100 million euro with BookBeat CEO Niclas Sandin
In just eight years, BookBeat grew from zero to 100+ million euros. We spoke with CEO Niclas Sandin about strategy, branding, customer acquisition, competing with big names like Spotify and Amazon, and whether AI will change the industry.
https://generogrowth.com/
https://www.bookbeat.com/
https://www.linkedin.com/in/niclassandin/
(0:00) Introduction
(1:02) How BookBeat got started
(3:36) Having
#36 Buying 40 companies in 3 years with Lyvia Group CEO Sebastian Karlsson
In just 3 years Lyvia went from an idea to a group of 40 companies with 2+ billion SEK in total revenue. We talked with CEO and co-founder Sebastian Karlsson about the insights, strategies, and decisions behind their rapid growth.
https://generogrowth.com/
https://lyviagroup.com/
https://www.linkedin.com/in/sebastian-karlsson-8629193b
(0:00) Introduction
(0:47) 500 million SEK in 5 years and how
#35 Building the car brand of the future with Polestar CMO Åsa Borg
Polestar is an electric car company known for its minimalistic design and technological innovations. We talked with CMO Åsa Borg about building a global brand, running a Super Bowl ad, the importance of design, her proudest moments & biggest challenges, and more.
Learn more:
https://generogrowth.com
https://www.polestar.com/
https://www.linkedin.com/in/åsa-borg-4898b038/
https://www.youtube.c
#34 Generating demand for a 50M€ ARR SaaS company with Edward Ford
Supermetrics is one of the most successful software companies to come out of the Nordics, growing profitably and quickly to over 50 million euros in ARR (annual recurring revenue). We sat down with Demand Gen Director Edward Ford to discuss how they did it.
Learn more:
https://generogrowth.com
https://www.linkedin.com/in/fordedward/
https://supermetrics.com/
(0:00) Introduction
(0:50) Joining Su
#33 Magnus Pettersson - building an international pet food brand from scratch
MUSH began as a startup with little money and no brand, selling commodities to a tiny segment of the pet food industry. Over almost 20 years they’ve built an international brand while helping grow the entire raw feeding segment. We discuss their journey with Magnus Pettersson, the Business Director at Snellman Pet Food.
Learn more:
https://generogrowth.com
https://www.mushbarf.com
https://www.lin
#32 Jesper Åström - why your company isn’t growing and how to fix it
Jesper Åström is a growth expert who's spent over 45,000 hours launching hundreds of tactical campaigns for companies around the world. We discuss all things related to growth marketing, including case studies, common mistakes, and underutilized tactics.
Learn more:
https://generogrowth.com/
https://www.linkedin.com/in/jesperastrom
https://www.youtube.com/@JesperAstrom/videos
(0:00) Introdu
#31 SaaS marketing with Riikka Söderlund
Riikka Söderlund is a SaaS marketing expert and the CMO of Katana, a Tallinn-based startup that has raised over 50m€ in funding. We discuss all things SaaS marketing, from KPIs and attribution to selecting business-appropriate strategies and hiring world-class talent.
Learn more:
https://generogrowth.com
https://www.linkedin.com/in/riikkasoderlund
https://katanamrp.com
(0:00) Introduction
(0:51)
#30 Polar CMO Anssi Mäkelä on their approach to branding and marketing
Anssi Mäkelä is the CMO of Polar, a leading global player in sports watches, fitness trackers, and heart rate monitors. We sat down with him to discuss their approach to creative and messaging, marketing tactics, and why the traditional agency model is dead.
Learn more:
https://generogrowth.com
https://www.polar.com
https://www.linkedin.com/in/anssimakela
(0:00) Introduction
(0:53) The tradition
#29 Building the world's biggest baby brand with Twistshake CEO/Co-founder Camillo Eriksson
Camillo Eriksson, co-founder and CEO of Twistshake, joins us to talk about building the world's biggest baby brand. We cover topics like expanding to 70 markets, launching a dozen or so innovative products each year, and doing influencer marketing on a massive scale.
Learn more:
https://generogrowth.com/
https://www.instagram.com/twistshakebaby/
https://www.linkedin.com/in/camillo-erikss
#28 How MEDS became the fastest-growing company in Sweden with founder & CEO Björn Thorngren
Björn Thorngren is the CEO and founder of MEDS. We talk about how they became the fastest-growing company in Sweden, the strategies they used to acquire 800,000 customers and raise 50M€ in funding, what the pharmacy markets in Sweden and North Korea have in common, and much more!
Learn more:
https://generogrowth.com/
https://www.linkedin.com/in/bjornthorngren/
https://www.meds.se/
(0:00) Introdu
#27 Saeid Esmaeilzadeh - no-bullshit approach to building and investing in companies
Saeid Esmaeilzadeh is a scientist and entrepreneur who has co-founded, managed, and invested in over 30 technology companies.
(0:00) Introduction
(0:57) What got him into the science and chemistry
(2:30) Getting started in business
(4:00) Failure
(6:22) Applying an empirical approach in business
(7:52) Saeid's no-bullshit policy
(14:16) Creating a culture of critical thinking
(18:19) Investme
#26 Lisa Gilbert - building a global brand at the world's biggest startup
What does it take to build a global brand from scratch at a 90,000-person startup? We discussed this and more with Lisa Gilbert, VP of Global Marketing at Kyndryl.
(0:00) Introduction
(0:49) Working 20+ years at IBM
(3:58) Choosing career paths and knowing who you are
(6:25) Joining Kyndryl and lessons learned
(12:20) The power and importance of branding
(15:00) Balancing brand consistency with l
#25 Byron Sharp - how marketing really works
Byron Sharp is one of the global leaders in marketing research and the author of the best-selling book ‘How Brands Grow’. We discuss the myths and realities of effective marketing, covering topics like customer acquisition, the effect of advertising, and loyalty programs.
(0:00) Introduction and 'How Brands Grow'
(2:35) Using science to identify law-like patterns in marketing
(6:06) Is i
#24: Thomas Floberg, Microsoft Sweden's COO on remote work, leadership and AI
Thomas Floberg is the COO of Microsoft Sweden and a 17-year veteran at the company. We discuss the past and future of work, productivity, leadership, and artificial intelligence.
(0:00) Introduction and why he joined Microsoft
(1:55) Hybrid work at Microsoft
(6:15) Processes and habits for making hybrid work successful
(10:54) Measuring output and the productivity paradox
(15:17) Leadership princ
#23: Erik Modig - Stop making these marketing mistakes
How does marketing actually work? What is the key to great advertising and how can we avoid the most common mistakes? We discuss this and much more with Erik Modig, author, speaker, entrepreneur, and professor at Stockholm School of Economics.
(0:00) Introduction
(0:48) Customers don’t care care
(4:02) Marketing metrics
(6:44) Explain the benefit in 3-5 words
(9:52) Impressions are not created eq
#22: Unpacking foodora's growth journey with CEO Hans Skruvfors
What is it like to go from a startup to a household brand in just a few years? Or hire 1,200 people in a single month? We discuss this and more with foodora's CEO Hans Skruvfors.
(0:00) Introduction
(0:49) How foodora got started
(2:59) Experiencing massive growth during the pandemic
(9:15) The importance of quick decisions
(12:42) Positivity and hiring the right people
(16:53) Empowering you
#21: Tricia Weener - former CMO at Kone and HSBC
Tricia Weener has an extraordinary range and depth of marketing expertise. We talk about what it’s like to lead marketing at global companies, lessons learned from managing her own agency, advice on becoming a highly effective marketer, and more.
(0:00) Introduction
(0:47) How she got started in marketing
(7:29) Starting her own business
(12:04) How to become a highly effective marketer
(19:26) T
#20: Tuva Palm - technology, growth and building great products
Tuva Palm is a tech investor, board member, and former CPO/CTO at Nordnet. We talk about building great products and driving growth through technology.
(0:00) introduction
(0:50) how she got into technology
(6:45) product management
(10:00) product strategy and investing
(18:18) product-led growth and building a great user experience
(24:45) recruiting a CTO and navigating tech trends
(31:23) how
#19: Konrad Bergström - electric boats, headphones and Sweden's fastest growing company
Konrad Bergström co-founded Sweden's fastest-growing company and has now raised over $100 million to build electric boats. We talk about success, failures, and lessons learned.
Learn more:
https://generogrowth.com/
https://konradbergstrom.com/
#18 Picnic - reinventing a 30-year old restaurant brand
Picnic is one of the most well-known restaurant chains in Finland. We sat down with CEO Janina Hallberg to discuss how they were able to get through the lockdowns and breathe new life into a decades-old brand.
Learn more:
https://picnic.fi
https://generogrowth.com
#17 Wolt - growing to 25 countries and €7 billion exit
Wolt is one of the most successful startups in Europe, with 25 countries and a 7 billion euro exit. We discuss their growth formula and strategy with VP of Marketing Fredrik Lucander.
Learn more:
https://generogrowth.com/
#16: Perlego - raising $65 million to build the 'Netflix of textbooks’
Perlego is a fast-growing education tech company. We discuss their growth story and strategy with CEO and co-founder Gauthier Van Malderen.
Learn more:
https://www.perlego.com/
https://generogrowth.com/
#15 Managing hype, growth and iconic brands in the food space
How did Härkis become a household name in Finland in less than a year? What is it like to manage an iconic brand like Elovena? We discuss this and more with Annika Boström-Kumlin, CMO at Raisio.
Learn more:
https://www.raisio.com/
https://generogrowth.com/
#14 Chris Walker - rewriting the B2B marketing playbook
Chris Walker is the founder and CEO of Refine Labs. He's the mastermind behind the demand strategies of some of the fastest-growing B2B SaaS companies on the planet. We talk about how marketing is changing and what companies can do to adapt.
Learn more:
https://www.linkedin.com/in/chriswalker171/
https://www.refinelabs.com/
https://generogrowth.com/
#13: Ruokaboksi - the ups and downs of building a hypergrowth startup
Ruokaboksi is one of the fastest-growing Finnish startups, growing revenue from 1 to over 20m€ in just three years. We talk about their story, the highs and lows, with CEO and co-founder Juhana Rintala.
Learn more:
https://ruokaboksi.fi/
https://generogrowth.com/
#12 Framery - creating a category and 150m€ business
Founded in 2010, Framery has grown quickly to become the global market leader in soundproof booths and podcasts. We discussed their growth and marketing strategy with CMO Daniela Tjeder.
Learn more:
https://generogrowth.com/
https://www.frameryacoustics.com/
#11 - Per Holknekt on building an iconic fashion brand and 43 other companies
Per Holknekt has done it all. From being a pro skateboarder to founding the iconic fashion brand Odd Molly, he's also started 43 other businesses. And at 63 years old, he’s not slowing down!
We talk about the importance of taking risks and making mistakes, finding success, and losing it all.
Check out Per’s course here: https://www.docens.se/open-course-topics/12
#10 - Future-proofing your growth with data
How should business leaders and marketers think about their data strategies for 2023 and beyond? We discuss this and more with Evan Kaeding, Lead Solutions Engineer at Supermetrics.
#9 - Martin Paasi on the Finnish economy, growth, and investments
We're back with season two of the podcast! The first guest is financial expert Martin Paasi.
Learn more: https://generogrowth.com/
#8 - Focusing on conversions to get better marketing results
We talk about how to use marketing to generate tangible business results, i.e. conversions. The guest is Fredrik Rönnlund, the CEO of Leadoo Marketing Technologies.
Learn more:
https://leadoo.com/
https://generogrowth.com/
#7 - Social commerce & other consumer trends in the Nordics
Brands must understand how and why customers make their buying decisions. We discuss current consumer trends in the Nordic countries with Susanne Holmsäter, Nordics Lead at Shopify.
Learn more: https://generogrowth.com/
#6 - How to win in the new era of direct-to-consumer
With data from hundreds of DTC brands, Taylor Holiday breaks down the formula for success in this new era of marketing. Taylor is the CEO and Co-founder of Common Thread Collective, a leading growth agency for DTC brands in North America.
Learn more:
https://commonthreadco.com
https://generogrowth.com
#5 - Brand or performance? How to achieve both!
How can companies build their brands while generating leads and sales at the same time? We discuss this with Minna Keränen, Business Unit Director Industrial & Marketing Director at Pihla Group.
Learn more: www.generogrowth.com
#4 - Growing 20+ online brands through Amazon, DTC, and omnichannel
What strategies can brands use to maximize online growth? CEO & co-founder Robin Bade shares how eBrands manage their portfolio of 20+ purpose-driven brands.
Learn more:
https://www.ebrands.com/
https://generogrowth.com/
#3 - Growth in a crisis
Travel came to an abrupt stop in 2020, with severe impact on hotel and apartment operators. Michael Huotari, Head of Web Sales, shares how Forenom was able to grow and invest in these challenging times.
Learn more: https://generogrowth.com/
#2 - Building a category-leading restaurant brand
How did Friends & Brgrs go from a single restaurant to 24 locations and the number #1 restaurant brand* in Finland? We discuss the growth story with COO Isak Fagerholm.
* Taloustutkimus: Suomi tänään 2022 Pikaruokaketjut
Learn more: https://generogrowth.com/
#1 - Balancing Growth And Profitability in eCommerce
After years of prioritizing growth, many eCommerce brands are now looking more closely at the bottom line. In the first episode, we discuss this change and what it means for marketing. The guest is Christopher Oksman, Lead Growth Hacker at Genero.
Learn more: https://generogrowth.com/
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