The Product Boss with Jacqueline Snyder
The Product Boss is a business podcast for entrepreneurs who make and sell physical products. Host Jacqueline Snyder shares strategies for building a profitable product business without sacrificing work-life balance. Episodes cover pricing, visibility, inventory planning, and mindset, with insights from her experience as a product expert featured in major media. The show offers actionable advice for selling on various platforms including Etsy, Shopify, and Amazon.
Episodes
765. How to Overcome Fear of Success in Your Product Business
Could the biggest obstacle to your next level be the version of yourself you're holding onto? In this episode, I answer a question that many entrepreneurs think but rarely say out loud... what if you're actually afraid of succeeding? I talk about why this fear is more common than you think, how it creates invisible ceilings in your business, and share a mindset exercise to help you become the CEO
764. How to Pay Yourself Consistently From Your Product Business
Do you ever wonder why your business is thriving on paper, yet you still can't pocket a consistent paycheck? In this episode, I answer a question from a product business owner facing this exact dilemma, even though the numbers show her business is profitable. I share why profit and cash flow tell two very different stories, the money habits that keep founders feeling stuck, and the weekly financia
763. The 4-Step Q4 Planning Framework for Product Businesses
Do you wait until fall to think about Black Friday and the holiday season? In this episode, I share why the most successful product-based businesses don't wait until fall to prepare for Q4. Instead, they use the slower summer months to build the inventory, marketing, operations, and team they'll need when holiday demand arrives. I break down my 4-part planning framework. I teach my clients so you
762. Sales DON’T Have to Slow Down In The Summer. Here’s The Playbook
Are slower sales making you question everything you've built? In this episode, I talk about why June and July are some of the toughest months for product-based businesses and why that doesn't mean your business is broken. I share the buying patterns behind seasonal slowdowns, why successful brands create demand instead of waiting for customers to start shopping again, and the strategies you can us
761. The Hidden Belief Keeping Your Product‑Based Business from Scaling
Are you the person your business relies on for everything? In this episode, I answer a question from a founder who feels like her business only works because she’s constantly holding it together. I share why hustle, control, and doing everything yourself can keep your business stuck, even when revenue is growing. I also break down how to identify where you're still operating like the founder of a
760. How Do I Make $10k Without Launching Something New
Do you immediately start thinking about a new product every time you want more sales? In this episode, I share where I would look first if I needed to make an extra $10,000 in my product business without creating anything new. I break down the 7 places where product-based business owners commonly leave money on the table and explain why growth is often about activating what's already working inste
759. How to Get Your Product Brand Found by AI with Gloria Chou
Are you still relying on Google and social media to help customers find your products? In this episode, I’m joined by Gloria Chou to talk about how AI is transforming product discovery and why traditional marketing strategies are becoming less effective. Gloria shares why trust signals, media mentions, and strategic PR are becoming some of the most powerful tools for helping brands get found onlin
758. The Products You Need to Kill Before You Can Grow Your Business
Do you have products in your business that are creating more work than growth? In this episode, I share why one of the smartest ways to scale your product business isn’t adding more products… it’s knowing what to let go of. I break down the 3 categories of products that may be holding your business back, how to identify them using both data and strategy, and why letting go of the wrong products ca
757. Scaling Your Product Business Shouldn’t Cost Your Life (Why Your Business Needs You LESS)
What if your business feels heavy not because you need to do more, but because you’re still carrying too much? In this episode, I talk about the cost of being overly involved in every part of your product business and why constantly being needed can become the thing limiting your growth. I share the mindset shifts, leadership changes, and operational decisions that will help you step out of daily
756. “I Hit 7 Figures…So Why Do I Still Feel Broke?” | 3 Changes to Stop Running A Heavy, Complicated Business
Are you making more sales but feel more stressed and less free? Let’s fix what scaling (gone wrong) is costing you. In this episode, I talk about one of the biggest misconceptions product-based business owners have: believing that more revenue automatically creates a healthier business. I share the operational and financial issues that keep entrepreneurs feeling constantly stressed, even at higher
755. The Real Secret to Growing Through Wholesale in Today’s Market with Rebecca Gale
What actually makes a retailer want to carry your product? In this episode, I sit down with Rebecca Gale, founder of Gale Studio, to talk about what it really takes to build a wholesale-ready brand that customers and buyers genuinely connect with, and why wholesale is about far more than simply getting products into stores. Rebecca shares how her experience working with luxury brands like David Yu
754. How 7-Figure Product Businesses Manage Inventory for Predictable Growth
Are you constantly playing catch-up in your business instead of feeling in control? If you’re making inventory decisions based on what’s running low or what just sold, it’s not a time problem, but a planning problem. In this episode, I break down why your business feels reactive and how that’s costing you growth, profit, and peace of mind. I share how to shift from last-minute decisions into proac
753. From Handmade to 8 Figures: How to Scale Without Losing Yourself with Ann Williams
What happens when your "garage-born" creative outlet becomes an 8-figure empire, and then life suddenly asks you to slow down? In this episode, I’m joined by Ann Williams, founder of Yearly Co. and a long-time Product Boss success story. We talk about the radical shifts required to step out of the "maker" role, the power of saying no to the wrong opportunities, and what it truly looks like to buil
752. The Cost of Being the Strong One: Why Doing It All Is Hurting Your Product Business
What if the very thing you’re praised for is the thing holding you back? In this episode, I talk about the cost of being “the strong one” the one everyone relies on, the one who handles everything, the one who never asks for help. While it might look admirable on the outside, constantly carrying it all drains your health, your energy, your relationships, and even your ability to grow your business
751. The SKU Problem That’s Killing Your Profit (And How to Fix It Fast)
Thinking about adding more products to fix slow sales? In this episode, I break down the SKU problem that no one talks about as you grow a product-based business. Did you know more products can drain your margins, dilute your marketing, and create operational chaos? Here’s how to recognize when your product line is actually working against you and how to fix the problem before it costs you. Tune i
750. Growing a $2M Product Business While Working Full-Time with Caroline Gilman
Thinking about quitting your job, but scared it won’t work? In this episode, I sit down with Caroline Gilman, founder of Atlantic Blue Canvas, who grew her product-based business to $2 million in revenue while still working full-time as a CPA. We talk about the mindset of letting go of control, trusting others, and learning how to “fire yourself” from the things holding your business back. Carolin
749. The Smarter Way to Grow Your Product Business to 7 Figures (Hint: It’s NOT More Products)
Thinking about launching something new to fix slow sales? In this episode, I break down one of the most common patterns I see with product-based business owners when things feel slow, heavy, or inconsistent. It feels productive, but more often than not, it’s creating more complexity, more pressure, and more cash tied up in the wrong places. I talk about what’s really happening when you hit this st
748. The Identity Shift Required for Your Next Level of Business with Tina Tower
What if your business isn’t the problem, but a reflection of what’s happening inside you? In this special episode, I’m sharing an interview I did on Tina Tower’s Her Empire Builder podcast where we talk about what happens when what used to work stops working, why more effort isn’t the answer, and how your business starts reflecting your beliefs, your fears, and your level of self-trust. I open up
747. Branding, Packaging, and Content That Actually Sells Products with Alannah Connealy
How do you build a product brand that actually stands out in a crowded market? In this episode, I sit down with Alannah Connealy, founder of Raena Health, to talk about how to build a hormone-focused product company designed specifically for women navigating hormone changes, the realities of building a physical product business, and why being known for one thing can make your brand stronger. Alann
746. What If Your Business Will Only Grow as Big As You Do?
What if the biggest limitation in your business is not your strategy but your beliefs? In this episode, I’m sharing a realization that changed the way I think about growth. After more than 20 years helping entrepreneurs scale their businesses, I’ve seen something over and over again. Strategy matters, but it is rarely the thing that unlocks the next level. I talk about how your business can act li
745. Retail and Wholesale Pricing Math That Makes You Profitable
Are you making sales but still not feeling profitable? In this episode, I'm sharing the pricing foundation I teach inside The Product Boss that protects your profit, prepares you for wholesale, and helps you stop underpaying yourself while working nonstop. I break down what belongs in your cost of goods, how to calculate wholesale and retail pricing correctly, and what to do when the numbers feel
744. How to Launch and Scale a Product Brand Without Funding with Ethan Haber
What does it really take to turn a product idea into something you can actually buy on store shelves? In this episode, I sit down with Ethan Haber, Founder and CEO of Happy Habitats, who took an overlooked niche idea and built it into an award-winning small pet brand now sold across major retailers in North America. We talk about what persistence actually looks like behind the scenes, how to valid
743. What Stops Handmade Product Businesses from Hitting 1M (& How to Break Through!)
Is your handmade business making sales, but you’ve hit a ceiling? Good news, I’m about to share how to break through! In this episode, we’ll dissect the moment every product-based business owner hits when demand outgrows your personal capacity and you become the bottleneck. I call it the Breaking Point, and it’s exactly where scaling either happens… or stalls.I’ll show you how to redefine what “ha
742. If I Pivot, Will I Lose Everything? Coaching Through Scarcity to Self-Trust
Have you ever had the thought, “If I change what’s working, I’ll lose everything?” I coached a six-figure product business owner who was afraid that growing her online sales would tank her in-person show revenue. In this episode, I share the exact framework I use with my clients when scarcity shows up disguised as responsibility. I break down the “Then What?” ladder so you can uncover the real fea
741. Leading Through Grief | Running Your Product Business When You Want to Fall Apart
Is there a “right way” to handle grief? After losing both of my parents in one year, I learned something that surprised me: grief doesn’t happen when it’s convenient, and strength doesn’t always look like pushing harder. In this episode, I talk about grief, leadership, and what it really looks like to keep showing up in your product business when life is not cooperating. I also break down 4 simple
740. Do You Really Need Social Media to Sell Products? Here’s the Truth!
Do you really need social media to grow a product business? I told a client to stop using social media as their growth plan. Not in a dramatic “delete everything” way, but as a strategic decision rooted in alignment, clarity, and real sales. I’m breaking down why social media is a tool, not a strategy. I talk about how one artist's brand went from scattered creation to a focused, profitable plan b
739. Focus Fix Multiply: The Product Business Framework for Consistent Sales
Most product business owners stay stuck because they’re working on everything instead of what actually moves them forward. In this episode, I break down the core framework behind every success story inside The Product Boss community. I share how to diagnose whether you need to focus, fix, or multiply right now and what each stage actually looks like in business and life. This works whether you sel
738. Product Business Goals: Why Revenue Goals Fail (and What to Do Instead)
When sales feel random, inconsistent, or out of your control, it’s not because you need a new strategy. It’s because you need new standards. In this episode, I’m showing you how to stop using revenue goals as a measuring stick for your worth and start using weekly standards as your CEO leadership system, so consistent sales become something you create on purpose.Whether you sell physical products
737. Your Business Isn’t Stuck — You’re Avoiding the Next Version of You
Are your sales inconsistent? It might be tempting to create a new product, new sales channel, or a new marketing strategy. In this episode, I’m sharing what’s actually stalling your revenue. Whether you’re overwhelmed by too many SKUs, posting on Instagram without asking for the sale, avoiding your numbers (cost of goods, profit margins, pricing), or staying stuck in a maker or side hustle mindset
736. Sell Premium Products Faster: Clarity, Visuals, Wholesale Prep | Live Coaching Call with Caprice Ericson
If your customers are confused, you’re leaving sales on the table. This episode will help you turn confused browsers into confident buyers. I’m sharing a coaching call with Caprice Ericson of Shop Pajama Mama, where I break down how to make it instantly obvious what you sell. We cover simple merchandising shifts that help customers see the value fast and say yes without needing a long explanation.
735. The Visibility Strategy That Turns Scrolls Into Sales | Live Coaching Session
Doing all the things and still not getting found? These simple shifts will be a game changer in your business. In today’s episode, I coach Jill Barnum, founder of The Clover Exchange, to grow visibility (and an unforgettable brand) that converts into sales. We unpack how to get more eyes on your brand, create shareable content that actually drives discovery, and show up with the confidence your go
734. How to Make More Sales in January (Using Only What You Already Have)
January might be known as a slow sales month, but it doesn’t have to be. In this episode, I share our 4-step system for consistent, profitable sales in January without launching anything new. We’ll uncover common mistakes that slow down sales, how to use your sales data to double down on what already works, and I break down how to reposition your bestsellers for the New Year. Making record sales i
733. The 3 Numbers That Will Shape Your 2026 Sales
Before you make a single new goal for 2026, your business is already showing you what will work, and that’s in your numbers. In this episode, I break down the 3 most important metrics every product boss must track after Q4 to stop guessing and start growing with clarity. I talk about bestsellers, average order value, your sales engine, and how these 3 numbers become your roadmap for a stronger Jan
732. How To Run a Product Business in 15 Minutes a Day (Yes, Really)
Are you working nonstop in your product-based business but still not seeing the results in your bank account? Let me tell you the good news, hustling harder is NOT the answer. In this episode, I break down how to build a simple weekly rhythm that actually supports your revenue goals and your real life. I walk you through a coaching session with a burned-out student who was doing “all the things,”
731. What to Do When You’re Making Sales But Still Feel Broke (Stop Profit Leaks & Start Paying Yourself)
You’re making sales, but your bank account says otherwise. In this episode, I talk about why revenue feels like a lie when profit is missing, and the strategies you can use this quarter to get money back in your bank. I share a story of one of my students who has a million dollar business that was barely paying her, and the exact steps she took to turn it around. I also break down how to spot mone
730. Why Scattered Products Kill Repeat Sales (and What to Do Instead)
Your product line might be the reason customers are confused and not buying. In this episode, I walk you through why having scattered categories and “a little bit of everything” is quietly killing your sales, and what to do instead. In this episode, I’ll tell you how one student went from scraping by to consistent $15K-$35K months by focusing on a few core SKU’s. Listen in for the questions I ask
729. What to Double Down on After Black Friday (If You Want to Scale in 2026)
Your holiday sales can become your year-round baseline. Here’s how. In this episode, I share exactly how to turn your Black Friday and Cyber Monday momentum into consistent, year-round sales, without adding endless new products or starting from scratch. You’ll learn how to identify and double down on your true best sellers, refine winning offers for January and beyond, and build a simple weekly sa
728. What's Keeping Your Product Sales Stuck? (For Etsy, Shopify, Wholesale, Amazon, and Market Sellers)
Say goodbye to chasing the algorithm, adding endless SKUs, or burning yourself out trying to “push through.” In this episode, I break down exactly why product businesses hit revenue plateaus (whether that’s $2K, $5K, $10K, or beyond) and the four practical shifts that move you past them without more hustle. You’ll learn how to simplify your offer line, price and bundle for profit, build a weekly s
727. Black Friday Marketing Plan: What to Prep, Post, Email, and Sell (Etsy, Shopify, Social Media and In-Person)
Say goodbye to the stress of scrambling the week of Thanksgiving and crossing your fingers for sales! I’m here to give you the exact, step-by-step plan to turn Black Friday through Cyber Monday into your most profitable weekend of the year. In this episode, we’ll walk through the simple weekly rhythm for November so you know what to sell, where to sell it, and how to prep every asset (from graphic
726. Hope is NOT A Strategy (Set Yourself Up for Your Best Q4 Yet)
If you’ve been crossing your fingers for sales this holiday season but aren’t sure where they’re going to come from, this episode will show you exactly how to move from hoping to real results. I’m walking you through my CREATE Framework, our step-by-step system to create the momentum you need to drive consistent sales. Following this framework, you’ll be able to decide on a hero product to go all
725. What to Do NOW So You’re Ready by Black Friday
Want to make record sales this Black Friday? This is your blueprint. Whether you sell candles, jewelry, apparel, stationery, or anything in between, what you do right now determines how much money you’ll make by the end of the year. In this episode, I walk you through my 3-step Holiday Readiness Framework to create your most profitable Black Friday season without needing to grow your audience or p
724. From Idea to On Shelves At Nordstrom: How to Get Your Product in Front of the Right Buyers with Courtney Johnson
Today’s guest turned a simple idea into a sell out product sold in Nordstrom and other major retailers, and she’s here to show you how she did it. Courntey Johnson, former Founder of the yoga mat company MYSOLMAT is here to share the mindset and strategies behind spotting opportunities hiding in plain sight and transforming everyday frustrations into brilliant product ideas that sell. We als
723. Break Into Gift Guides Using AI: Game-Changing PR Strategies for Product-Based Businesses with Gloria Chou
Ready to double down in Q4 without living on Instagram? This episode is your playbook for next-level visibility. PR powerhouse Gloria Chou is back to share the surprising shifts editors are making right now, why gift guides are your fastest path to credible traffic, and how AI-driven search is quietly picking the brands it will recommend next (hint: you want to be one of them). You’ll hear how scr
722. “I Had A 200K Business & Was Burned Out” Rebuilding for Profitability and Peace | Coaching Session
Ever wish you could start fresh and build your business your way? Today’s coaching session is your reminder that every new season brings opportunity, and sometimes the most powerful growth comes after a bold reset. My guest Karen Steuer of Tangled Roots Herbal built a $200,000 retail business, and when she realized the model was no longer serving her health or happiness, she courageously chose to
721. 2025 Holiday Sales Strategy: 10K Holiday Formula, A Simple Plan to Sell Out This Season
Welcome back Product Bosses! Let’s talk real numbers. What would an extra $10,000 this holiday season look like for your business? In this episode, I’m walking you through the exact formula to map out your $10K plan—whether that’s over a weekend, a month, or even in a single hour! I’m breaking down how to align your sales target with your best-selling products, calculate exactly how many units you
720. 2025 Holiday Sales Strategy: Dos and Don’ts for Etsy, Shopify, Wholesale & Market Sellers
Welcome back Product Bosses! Let’s talk about the truth: if you’re waiting until November to plan your holiday sales, you’ve already missed half the season. Q4 is your biggest opportunity of the year, and in this episode, I’m giving you the 2025 Holiday Sales Strategy: Dos and Don’ts so you can finally stop winging it and start winning it.Whether you’re selling on Etsy, Shopify, wholesale, or at i
719. Why Product Based Businesses Flop During the Holidays and How to Fix It Now
Welcome back Product Bosses! Let’s get real—if you’re waiting until October to prep for your holiday sales, you're already behind. September is your power month, and in this episode, I am giving you the roadmap to stop winging it and start winning it. I share why so many product-based businesses underperform during Q4 (hint: it's not because your product isn’t great), and how to start planning now
718. Fix What’s Not Working: The Truth About Your Physical Product Sales
Welcome back Product Bosses! Do you ever feel like the only way to grow your business is to post more, get featured, or go viral? You’re not alone. So many of us have been led to believe that more visibility is the magic key to sales success. But here’s the truth—more eyeballs on your brand won’t fix a leaky sales engine.In this episode, I’m walking you through the core principle we teach inside t
717. From Burnout to Breakthrough: What Happens When You Let Go of a Business | Coaching Session
Welcome back Product Bosses! Have you ever gotten to a place where your business just doesn’t feel aligned anymore? In today’s heartfelt coaching session, I sit down with Alyse Steiner, the founder of TOSI Nursing Covers, who’s at a crossroads: should she sell her business or shut it down completely? What started as a passionate product born from her experience as a new mom has turned into somethi
716. What If You Don’t Want to Hustle—But Still Want to Make Money in Your Product-Based Business? | Coaching Session
Welcome back Product Bosses! Today I’m coaching Sandra Nakashima, a talented chocolatier who’s re-entering the business world after years away. She loves her work but doesn’t want to be tied to long hours, a big team, or endless hustle. Her dream? A beautiful, profitable business that allows her to live fully—without sacrificing her time or energy.In this session, we dig into the heart of her busi
715. What’s Really Holding Your Product Business Back (Hint: It’s Not Strategy) | Coaching Session
Welcome back Product Bosses! This week, I’m coaching Hannah Kirby, the founder of Stable-ish—a brand that’s reimagining how we talk about and accessorize mental health. After her heart-shaped pill case took off on Etsy, Hannah found herself with a loyal audience, a strong brand, and real traction. But despite that success, she’s stuck. Not because of strategy, but because of mindset. And if you’ve
714. You Don’t Need an Audience to Build a Million-Dollar Product Business
Welcome back, Product Bosses! I know so many of you are out there asking yourselves, “How can I grow this business if I don’t have a big following?” Trust me, I hear this all the time—and I’m here to tell you that you do not need a huge audience to build a successful product-based business. In this re-air of one of our most-loved episodes, I share the story of how I launched my brand, Cuffs Coutur
713. Ask Jacq: How to Turn Market Shoppers Into Repeat Online Buyers | Q&A
Hey there, Product Bosses! In this episode of the Ask Jacq Series, I’m answering a hot question from one of my students who absolutely dominates at her local farmer’s markets—making $3,000 in just four hours—but can’t get those happy shoppers to buy online. Sound familiar? Whether it’s due to product challenges (like meltable body butters in summer heat) or a website that’s just not converting, we
712. The Exact Steps I’d Take If I Launched a Product-Based Business Right Now
Welcome back, Product Bosses! Ever wonder what you should focus on first when starting your product-based business? In this re-aired favorite episode, I share the exact framework I’d use today if I were starting a brand-new business from scratch. After helping thousands of makers, manufacturers, and product creators over the years, I’ve seen the patterns that lead to success—and the common mistake
711. Ask Jacq: How Pricing with Confidence Can Triple Your Sales | Q&A
Hey there, Product Bosses! In today’s Ask Jacq Q&A, we’re diving into one of the biggest roadblocks for product-based business owners—pricing. Whether you’re worried about charging too much or finding customers who “get” your value, this episode is here to shift your mindset and show you what’s possible.First, I chat with one of my longtime students turned Product-Boss coach who took her $1 co
710. Why Your Product-Based Business Isn’t Growing (And What To Do First)
Welcome back, Product Bosses! We’re revisiting one of our most foundational coaching episodes because it’s that important. Whether you’re brand new or have been in business for years, chances are you may have skipped over a few key steps that are critical to lasting growth.In this episode, I break down the four core foundations that are often missing from product-based businesses—and why these gap
709. Ask Jacq: How to Boost Your Order Value Without Lowering Prices | Q&A
Hey there, Product Bosses! In today’s Ask Jacq episode, we’re diving into the question every product-based business owner asks at some point: How can I make more per order—without running constant discounts? I’m sharing two live coaching clips straight from my programs, where I help real students work through their pricing and bundling strategies in real time.First, I speak with a skincare entrepr
708. How to Build Your Money Machine: The Five Incomes to Financial Freedom with Mel Abraham
Welcome back, Product Bosses! We’re bringing back one of our most powerful and popular episodes with Mel Abraham, a financial expert, business advisor, and bestselling author of Building Your Money Machine. This conversation is packed with mindset shifts and tangible strategies to help you separate your income from your effort—and finally start building the life you’ve been dreaming of.Mel walks u
707. Ask Jacq: How to Bridge Revenue Gaps and Sell More—Even in Your Off Season | Q&A
Hey there, Product Bosses! In this Ask Jacq Q&A coaching session, I’m answering questions straight from the students in my programs—and they’re ones you’ve probably asked yourself. First up, what do you do if your product sales drop during half the year, and you rely on a single revenue stream link Shopify during the slower months? I help one business owner create a plan to stabilize her incom
706. The 4-Step Path to a Profitable Product-Based Business
Hey hey, Product Boss! Have you ever felt like your business is a bit all over the place—like you’re spinning your wheels and not getting where you want to go? You’re not alone. In this episode, I’m sharing the exact framework I use to help product-based business owners like you create structure and momentum. It’s called the 4P Success Pathway, and it’s the foundation every physical product-based
705. Ask Jacq: Managing Change—From Target Audiences to Product Styles in a Growing Product Business | Q&A
Hey there, Product Bosses! If your business is facing big shifts—whether in your audience, product lineup, or where you’re selling—this episode of Ask Jacq is for you. These short, focused coaching moments come straight from real conversations with students inside my programs, where we tackle the kinds of decisions that come up when your business starts evolving fast.In this episode, I coach three
704. How to Create Consistent Sales and Stop the Revenue Roller Coaster
Hey there, Product Bosses! Are your sales all over the place—booming one week and quiet the next? You’re not alone, and more importantly, you’re not doing anything wrong. In this episode, I’m diving into one of the most common frustrations I hear from product-based business owners: unpredictable sales. Whether you're making $5K or $100K a month, the revenue roller coaster can feel very real.So let
703. Ask Jacq: How to Find Your Best Sellers and Simplify Your Product-Based Business | Q&A
Hey there, Product Bosses! Welcome to the very first episode of our brand new mini-series: Ask Jacq. These are short, powerful coaching episodes where I answer real questions from students inside our programs like Standout Society and the Product Boss Sales Accelerator. Because sometimes all it takes is one good question to unlock your next big breakthrough.In this episode, we dive into three insi
702. Need Fast Sales? Try This 3-Day Product-Based Revenue Challenge
Hey there, Product Bosses! If you’ve ever found yourself needing to make sales quickly—without the time or energy for a full launch—this episode is for you. I walk you through my 3-Day Revenue Challenge to help you generate real cash from the products you already have. Whether it’s $500 or $5,000, this mini challenge is designed to push your limits and get results fast.Inside this episode, you’ll
701. Can You Build a Product-Based Business That Supports Your Dream Life? | Live Coaching Session
Welcome back Product Bosses In this heartfelt coaching session, I work with Meyla Ruwin—creative entrepreneur and founder of Beksan Designs—to dive into a different kind of strategy: one that starts with her ideal life. After experiencing profound personal loss, including the passing of her sister and co-founder, Meyla is now reimagining what success means to her. Her dream? A life filled with fam
700. What 700 Episodes Have Taught Me About Product Success, Failure, and Freedom
Welcome back Product Bosses—and wow, this is a big one! We’ve officially hit 700 episodes, and I’m still pinching myself. In this episode, I’m taking you behind the scenes of how we got here, from the early, messy days of starting the show to the evolution of leading the business now solo. I’ll reflect on what I’ve learned, what’s changed, and the deep gratitude I feel for each of you who has list
699. Product Sales Down? The Proven Framework to Continue Growing Your Product-Based Business | Coaching Session
Welcome back, product bosses! I Today I’m re-airing a crowd favorite coaching session with Breanne of Texas Cork Company, who is business partners with her mom, and sells a variety of cork-made products and accessories! If you’ve been struggling with figuring out how to increase your sales and get more people to discover your business, that’s exactly what we’re going to be discussing!Breanne and h
698. How to Price Your Products for Profit: A Proven Formula for Scaling Your Product-Based Business
Hey there, Product Bosses! Have you ever looked at your pricing and thought, “There’s no way I can make money like this”? You’re not alone—and the truth is, most product-based business owners aren’t priced to scale. Whether you're selling on Etsy, Amazon, in-person markets, or your own website, if your pricing doesn’t support growth, it’s going to feel like you’re constantly spinning your wheels.I
697. How to Delegate & Unlock More Time to Scale Your Product-Based Business | Live Coaching Session
Overwhelmed by your never-ending to-do list? You’re not alone. In this episode, I coach Sandy Palisch, the founder of Simply Organic Soap, on what it really looks like to delegate inside a product-based business—and how to start letting go without losing control. Whether you’re still a solo-preneur or you’ve got a small team, learning how to shift from “doer” to “leader” is the key to growing your
696. The Fear You’re Feeling? It Means You’re Close.
Hey hey, Product Bosses! Are you standing on the edge of something big? That buzzing fear in your gut might not be a red flag… it might be the sign you’re about to step into your next level. In this episode, I’m getting personal and sharing what it really feels like to walk through fear in business. Whether you’re about to raise your prices, finally launch your product, or take a bold step forward
695. "What To Do When You Get Knocked Off on Amazon" | Live Coaching Session
Welcome back, Product Bosses! In this episode, I coach the amazing Sherinata, founder of Karelia Creations, a brand that makes stunning Shungite jewelry and EMF protection products. She’s built a solid Amazon presence—but recently took a massive hit when her best-selling product was knocked off by her former manufacturer. Yep, it’s as bad as it sounds.We dive deep into what to do when you're copie
694. Selling Your Physical Products Isn’t Manipulation—It’s an Act of Service
Hey hey, Product Bosses! Let’s talk about something that so many product-based business owners feel but don’t always admit: the fear that selling is somehow sleazy. Maybe you’ve hesitated to send that email, post on social, or make the offer because you didn’t want to come off pushy. I’ve been there—and I’ve heard it over and over again from our students. But here’s the truth I want you to take in
693. "How to Build a Profitable Product-Based Business Around Purpose (Not Just Product)" | Coaching Session
Hey hey, Product Bosses! In this episode, I’m coaching the incredible Francina Kahl, founder of Be Still Tea—a purpose-driven brand built around stillness, presence, and emotional connection. Francina’s journey began in 2020 through a personal healing experience, where steeping loose-leaf tea became her daily practice of stillness. Her business has since expanded into tea ceremonies, coaching, and
692. The Real Reason Product Business Sales Feel Hard (and How to Make a Profit)
Hey hey, Product Bosses! I know what it’s like to be out there posting, emailing, launching, and still wondering why the sales just aren’t coming in. In this episode, I’m getting real with you about why your business might feel like an uphill battle—and no, it’s not because you’re not working hard enough. It’s because you might be missing clarity—in your brand, your message, and your customer conn
691. "Am I the Bottleneck in My Physical Product Business?" | Coaching Session with Jen of Corkscrew Imports
Hey hey, Product Bosses! Today I’m coaching Jen, the incredible founder of Corkscrew Imports, a Canadian-based business that connects wine lovers and restaurants to underrepresented, small-batch wineries from around the world. Jen is a solo entrepreneur with a deep passion for wine and global culture—but like many of you, she’s finding herself overwhelmed, under-supported, and struggling to scale.
690. Every Action Is Feedback: What Your Product-Based Business Is Trying to Teach You
Hey hey, Product Bosses! Have you ever launched something, sent out an email, or posted on social and felt like it just didn’t land the way you expected? In this honest and heartfelt episode, I’m taking you behind the scenes of a real-time business decision I made—and how I turned what could’ve felt like a setback into a powerful learning moment.As I continue to evolve The Product Boss, I’ve been
689. “I Launched My Product-Based Business… So Why Aren’t Sales Coming In?” | Coaching Session with Ashley of Saints & Ivy
Hey hey, Product Bosses! In this week’s coaching session, I sit down with Ashley Terrell, founder of the children’s pajama brand Saints & Ivy, who’s navigating the early stages of her product launch. Like many of you, Ashley launched a beautiful product with heart and purpose—but found herself stuck when sales didn’t follow. She came to me with questions like: “Why isn’t anyone buying?” and “W
688. The Fix: Why Your Sales Are Inconsistent -- and the One Shift That Changes Everything
Welcome back Product Bosses! Let’s talk about something every business owner dreads but few know how to fix: unpredictable sales. One day you're making money, the next you're refreshing your shop wondering where everyone went. In this episode, I’m walking you through the real reason your sales feel scattered—and the one mindset shift that could stabilize your entire business.This isn’t about hacks
687. “How to Fix Your Product Lineup and Get Consistent Sales” | Coaching Session
Hey hey, Product Bosses! If you’ve been struggling with inconsistent sales and wondering if your product lineup is part of the problem, this episode is for you. I’m joined by Caley Morris, the founder of Caley-Beth, a Toronto-based body care brand known for its soap-free, zero-waste products. While Caley has seen great traction in in-person markets, she’s now ready to create more steady income thr
686. Here's Why Your Sales Are Inconsistent (and How to Start Fixing It Permanently)
Welcome back Product Bosses! Does your business feel like a roller coaster ride—one month you're making great sales and the next you're wondering what went wrong? You’re not alone, and in this episode, I’m here to help you get off that unpredictable sales cycle and into a place of steady, consistent growth.I’m breaking down the five most common reasons why your product-based business may be feelin
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