HUNGRY.
HUNGRY is a podcast for Challenger FMCG and Hospitality Founders who want to accelerate growth. Host Dan Pope interviews industry heavyweights, uncovering hidden success secrets and exploring their failures. The show features guests like Rory Sutherland, Seth Godin, and founders of SOHO House and Tony's Chocolonely. It is known for its unscripted, energetic, and ADHD-style conversations.
Episodes
Espresso: Soho House Founder Why You Must EMBRACE Failure
📙Download HUNGRY Big Banging Reading list here 🧾 HUNGRY survey would be so grateful if you may please fill out ============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 ====
Marketing God Father: 63 Years of Wisdom in 3 Hours (best thing you’ll listen to)
Advertising legend Dave Trott joins Dan Pope to explain why most marketing goes unnoticed, why brand should be your second thought, and why simple, blunt ideas beat clever jargon. From Toshiba and Audi to Volkswagen, Nike and Steve Jobs, Trott breaks down the campaigns, principles and creative decisions that made brands impossible to ignore.He explains why the best advertising is useful i
Espresso: Why Soho House Founder HATES the word "Brand"
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Why You Have To Think Differently to Win a Michelin Star in 2026 - Emily Roux
This week on Hungry: Emily Roux reflects on building Caractère with her husband Diego Ferrari, earning its Michelin star, and learning that excellence depends on patience, consistency and a tightly connected team. She shares lessons from working in Paris, Monaco, Japan and alongside leading chefs, revealing how curiosity, adaptability and deep immersion shaped her cooking.The conversation
Espresso: Soho House Founder on The Power of Simplicity
============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 ============================================== 🤝 Let's Connect! ►Let’s link-up here (https://www.linkedin.com/in/d
Brand & Marketing Expert: How Minor Figures Went to War with OATLY
How do you build a brand that feels less like a product and more like a movement? Minor Figures co-founder Will Rixon sits down with Dan Pope in Nashville to talk cold brew, oat milk wars, barista culture, music, psychedelia, America vs the UK, and why brand should solve real commercial problems — not just look good on a mood board. 📙Download HUNGRY Big Banging Reading list here 🧾 HUNGR
Espresso: Rory Sutherland "10 x 1 Is Not The Same as 1 x 10"
Soho House Founder: The Biggest Mistakes All Businesses Make (And How To Fix Them)
Nick Jones, founder of Soho House and St Clement, sits down with Dan Pope to unpack the ideas behind one of the most influential hospitality careers of the last 30 years. From turning a single members’ club in Soho into a global empire, to rethinking what modern luxury should feel like, Nick explains why great hospitality starts with simplification, generosity, atmosphere, and seeing ev
Espresso: Henrik Grim on Nassim Taleb and Black Swans
I Quit My Job, Had Zero In The Bank and Built London's Hottest Indian Restaurant - The Tamila Story
Glen Leeson, co-founder of The Tamil Prince, The Tamil Crown and Tamila, joins Dan Pope to unpack how one of London’s most talked-about Indian restaurant groups was built from pub pop-ups, second-hand fridges and blind belief.From Patty & Bun’s burger boom to JKS discipline, lockdown hustle, personal guarantees, viral Sunday roasts, Dishoom collabs, delivery strategy and the magic of
Espresso: Fallow Chefs - How to Use Creativity to Solve Problems - The Banana Split Problem
UK's #1 Protein Bar "Grenade": The Playbook Behind The £600M Exit - Al Barratt
Grenade founder Al Barratt returns in this re-cut episode on how he built one of the UK’s most successful challenger brands — and sold it to Mondelez/Cadbury in a deal that ultimately valued the business at over £600m.Al breaks down the brutal reality behind big exits: invasive due diligence, trademark protection, global scalability, profit, team quality, and why most “hot” brands are bu
Espresso: How To Actually Exit Your Food & Drink Brand for Millions - Giles Brook, innocent, Vita Coco
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Rory Sutherland’s Restaurant Would Break Every Rule (And Be Fully Booked)
Rory Sutherland breaks down the weird, wonderful psychology behind restaurants and hospitality — why where you make money and what people pay for are often different things, why lowering prices can be dangerous, why surprise creates loyalty, why customers hate uncertainty, and why founder-led brands often outperform finance-led giants. 📙Download HUNGRY Big Banging Reading list here 🧾
Social Media Genius: The Content Strategy To Make People Pay Attention in 2026 | James Smith, Neutonic
In this stripped-back reissue, Dan Pope sits down with the fitness author, entrepreneur and attention obsessive to unpack how James went from selling workouts online to building brands, books, audiences and Neutonic with Chris Williamson.This is a conversation about honest marketing, confidence, creative chaos, personal brand, creator businesses, Prime, Liquid Death, YouTube, doomscrolli
Espresso: James Smith, Neutonic founder - The Power of Authenticity in Brand Building
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How to Keep Your Restaurant Rammed for 10+ Years: London’s Most Iconic Sri Lankan Restaurant “Hoppers” - Karan Gokani
I thought Karan would define success in the usual restaurant terms — reviews, covers, repeat customers. His answer went somewhere way more interesting. In this episode, I sit down with Karan Gokani to talk about how Hoppers became one of London’s most iconic restaurants — and how it has stayed busy, relevant, and loved for over a decade in an industry where that feels almost impossible.
Espresso: Will Guidara - Praise Is Affirmation. Criticism Is Investmen
============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 ============================================== 🤝 Let's Connect! ►Let’s link-up here (https://www.linkedin.com/in/d
London’s Most Famous Restaurateur “Maintaining Your Standards Is The Fastest Way to Bankruptcy” - The Wolseley, The Ivy, Le Caprice, Simpson's - Jeremy King
Jeremy King doesn’t just talk about restaurants — he talks about change, class, creativity, ego, instinct, death, literature, leadership, and why the best dining rooms become tiny theatres of human behaviour. In this conversation, the legendary restaurateur behind The Ivy, Le Caprice, The Wolseley, Arlington and now Simpson's in the Strand explains why “maintaining standards” is actually
Espresso: Will Guidara - How Any Business Can Apply World Class Hospitality for an INSANE Unfair Advantage
============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 ============================================== 🤝 Let's Connect! ►Let’s link-up here (https://www.linkedin.com/in/d
19 Life-Changing Marketing Lessons from The World's No.1 Restaurant - Will Guidara, Unreasonable Hospitality
"Hospitality happens for people, not to them." In this masterclass of an episode, Unreasonable Hospitality author Will Guidara sits down with Dan Pope on the Hungry podcast to unpack the magic behind Eleven Madison Park's meteoric rise to the best restaurant in the world. From leaving a full bottle of cognac with the bill, to systemizing serendipity with Tiffany & Co. engagement flut
Espresso - Rory Sutherland - How Restaurants Can Better Use Space to Make PROFIT!!!!
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The Brand Strategy Experts: Why Marketing Is Broken & What Actually Works in 2026 - DASH Water, BOTIVO, All Things Butter, The Pickle House Founders
A rare behind-the-scenes roundtable with four of the UK’s most exciting challenger brand founders — Toby Hopkinson of All Things Butter, Jack Scott of DASH Water, Imme Ermgassen of Botivo, and Florence Cherruault of The Pickle House — filmed live at Strakers.Dan digs into the messy, brilliant reality of building modern food and drink brands: when to stay focused, when to diversify, how to
Espresso: Michel Roux Jr. - What Was it REALLY Like Working With Marco Pierre White?
The £100,000-a-Week Restaurant Built From the Ingredient Every Chef Throws Away
Building a great restaurant starts with something unexpected: chaosControlle chaos. This week on Hungry Phil and Abs of Poor Boys talk high-energy design, bold menu choices, and how creating a memorable, slightly disorienting experience gets people talking—and coming back.They share how they turned unconventional ideas into a powerful brand, including how they used an ingredient chefs ha
Espresso: Rory Sutherland & The Devonshire Founder... How To Nail Influencer Marketing
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How London’s Most Famous Thai Restaurant Made Customers Addicted - Lukie Farrell, Speedboat
Your Restaurant should slightly confuse people when they walk in. Yes you heard that right. According to Lukie Farrell (Speedboat), that tension—between chaos and clarity—is exactly what makes a place unforgettable.In this episode, Lukie breaks down how he built one of London’s most talked-about Thai restaurants by embracing controlled chaos, bold design, and just the right amount of conf
Espresso - Jackson Boxer - Why Chefs Are NOT RockStars
How Aperol, Coco Cola, Tony's Chocolonely Hack Your Brain - University of Oxford Professor Charles Spence
Once you hear this, you’ll never walk down a supermarket aisle the same way again. A sensory scientist walks into a supermarket… and suddenly nothing you buy is accidental. In this episode, Charles Spence breaks down how evolution, psychology, and a bit of brand mischief shape everything from what we crave to what we click “add to basket” on. From the savannah to the supermarket, your b
Espresso - Sir John Hegarty Breaks Down His Best Work of All Time
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Ravneet Gill: How To Successfully Open a Restaurant in 2026, Kitchen Bullying, David Blaine PR Stunts, Loving Horrific Customer Complaints
Welcome to the chaotic, beautiful, and brutally honest world of Ravneet Gill. In this episode, the acclaimed chef and Junior Bake Off judge peels back the curtain on the grueling realities of hospitality. Ravneet opens up about the messy middle of launching her hit London restaurant, Gina, navigating the dual guilt of motherhood and entrepreneurship, and learning to let go of perfectionis
Espresso: Tom Kerridge - You'd be Crazy to Open a Restaurant (Without Knowing This..)
Full episode here! 👉🏻 https://youtu.be/cVG8TqtxJQEAfter 20 years running The Hand & Flowers and 35 years in kitchens, Tom Kerridge says something most chefs won’t: restaurants don’t make money anymore.In this clip, Kerridge breaks down why margins have been wiped out, why being “busy” means nothing, and why opening a restaurant today can actually be the worst financial decision you ma
How Purdy & Figg Made £1 Million D2C in One Day by Ignoring Marketing
Dan Pope sits down with Jack Rubin, co-founder and CEO of Purdy & Figg — a cleaning brand that somehow turned selling countertop spray into one of the fastest-growing consumer businesses in the UK.Jack explains how a company that started with almost no marketing orthodoxy managed to rocket toward £100M scale by focusing on something surprisingly unglamorous: customer acquisition, ruth
Espresso - Rory Sutherland - How to Create a Massive Brand-quake for Your Restuarant
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Adam Handling - Losing Everything, Making £148k a Day, Winning Great British Menu and 2 Michelin
Ever wondered what it takes to build a £10M restaurant empire? Chef Adam Handling joins Dan Pope to unpack the brutal realities of building a £10M restaurant empire. From nearly losing his parents' house during COVID-19 to making £148,000 on Valentine's Day via home deliveries, Adam's journey is a masterclass in resilience. We dive deep into his Chanel vs. Hermes philosophy on brand build
Espresso: Henry Dimmbleby - The Strange Way Finland Solved Their Catastrophic Health Crisis
Dropped By Arsenal at 15, Stoicism & Manifestation, Exiting The Tumeric Co. - Thomas "Hal" Robson-Kanu
Former professional footballer Hal Robson-Kanu discusses how adversity shaped both his football career and his business philosophy. Reflecting on being released by Arsenal F.C. at 15 and suffering serious ACL injuries, he explains that real resilience comes not from eliminating doubt but learning to live with uncertainty and continue acting despite it. He argues adversity is essential for
Espresso: Rory Sutherland HONEST OPINION on Five Guys
Ivan Ramen: New York's Best Ramen Restaurant, Conquering Tokyo, Heartbreak, Japanese Literature & Art
Ivan Orkin is one of the most unlikely success stories in the world of food.A Jewish kid from New York moves to Tokyo, opens a tiny ramen shop in the suburbs, and somehow ends up becoming one of the most respected ramen chefs in Japan — a country famously protective of its culinary traditions.In this conversation, Dan sits down with the founder of Ivan Ramen to unpack how that happened.Iv
Espresso: Tom Kerridge - How to Put Your Personality Into Your Brand
Sat Bains (update) - Surviving a Deadly Heart Attack, Banning Caviar & Truffle, Winning 2 Michelin Stars, The Behavioural Science Wine List that Makes £1000's
*updated version* A masterclass in the nuts and bolts of running a world-class restaurant.In this episode, Dan sits down with one of Britain’s most uncompromising chefs to talk about building a two-Michelin-star restaurant in the least glamorous location imaginable — a strange little oasis tucked under a Nottingham flyover, surrounded by graffiti, traffic, and the occasional burning car.B
Espresso: Rory Sutherland How to Take a Dick Pic in 1987
How I Built the UK's First Indian Street Food Chain (it was easier than you think) - Nisha Katona, Mowgli
From bricks through the window in 1960s Skelmersdale to queues around the block in Liverpool, this is a story of immigrant hunger, insecurity, obsession with standards — and building something that blesses a city. Dan sits down with Nisha Katona — founder of Mowgli Street Food — the woman who turned authentic Indian home cooking into the first national Indian street food chain in Britain.
Espresso: Rory Sutherland EXPLAINS "Bottleneck Theory" and how it impacts your business
14 Guerrilla Marketing & Storytelling Strategies To Go Viral for FREE - SULT founders
This week on Hungry, the founders behind SULT — the electrolyte brand turning “unhinged luxury” into a cultural movement.From building a status-driven brand that people actually want to post on Instagram, to rewriting the rules of marketing in the age of TikTok and YouTube, this is a masterclass in modern brand-building.We get into why unpredictability creates obsession, why most brands o
Espresso: Tony’s Chocolonely’s Global Marketing Strategy in 16 Minutes
Most companies bet everything on one big launch.Doug Lamont thinks that’s how you kill growth.In this clip, the former CEO of Tony's Chocolonely and Innocent Drinks breaks down a radically different way to scale — one built on rolling innovation, layered bets, and removing fear from failure.Instead of over-researching, over-launching, and over-spending, Doug explains why the smartest bran
The Best Brand Strategy Podcast of All Time - British Airways, Bold Bean Co., Meta, EA Sports - Tobey Duncan, Uncommon Creative Studio
"Brand is the intangible layer that sits atop any business... and floods it with color and emotion." Tobey Duncan, CSO of Uncommon Creative Studio, joins Dan Pope to dismantle the fluff surrounding modern marketing. They explore "Purpose 2.0," why brands need enemies, and how to turn consumer tension into cultural fame. From the genius of Bold Bean Co to the audacity of Oasis, this episod
Espresso: Sir John Hegarty - What Is The Definition of Creativity?
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Inside The Mind of TRIP Founder - what does it really take to build a global brand? - Liv Ferdi
This week we have a throwback to an incredible convo with the co-founder of TRIP, Olivia Ferdi.It’s what every wonderful guest on the poddy teaches me.TRIP ripped up the rule book.Definition of outlier.TRIP is for everyone and anyone, anywhere, anytime and everywhere.TRIP is a coffee replacement. Booze replacement. Cocktail mixer. Meal Deal enhancer. Grab & Go.All charged with a beaut
Espresso: Rory Sutherland Why Reading "Anti-Fragile' Will Change Your Life? - Nassim Taleb
How Bio & Me Scaled from £2M - 20M in 4 Years (it's easier than you think)
Jon Walsh pulls back the curtain on what it really takes to scale a challenger FMCG brand without drinking your own Kool-Aid. From tying purpose to exit strategy, to why profit is a prerequisite (not a betrayal), to the tiny commercial decisions that quietly unlock big growth, this is a grounded, no-nonsense breakdown of taking Bio&Me from £2m to £20m. Heavy on real-world trade-offs,
Espresso: Is This Secretly The Greatest Brand of All Time? Sir John Hegarty
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Tom Kerridge - 9 Unusual Ways Restaurants Can Survive
In this brutally honest conversation, Tom Kerridge joins Dan Pope to unpack what it really takes to survive—and thrive—in modern hospitality. From building The Hand and Flowers into a two-Michelin-star pub, to closing businesses post-Covid, navigating razor-thin margins, and separating ego from decision-making, Kerridge offers a masterclass in resilience, leadership, and realism.Plus they
Espresso: Seth Godin Marketing Lessons From Britain's Famous Rock Bands
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23 Hidden Strategies Behind Tony’s Chocolonely’s £400M Growth - Douglas Lamont, Tony's CEO
Most companies talk about strategy as if it’s a spreadsheet problem. At Tony’s Chocolonely, strategy is about choosing which risks you’re willing to live with — permanently. In this conversation, Doug from Tony’s Chocolonely breaks down how real strategic decisions get made when the stakes are high, the information is incomplete, and playing it safe isn’t an option. This isn’t theory. It’
Espresso: Why Gen Z Not Drinking Is a Load of B*llocks - Oisin Rogers, The Devonshire
I Scaled Rosa's Thai into to 45 Sites Empire (using a Buddhist business method)
What the monk?! Saiphin Moore, the visionary founder of Rosa's Thai Cafe, recounts how her ex-husband once invited a Buddhist monk to convince her to sell the burgeoning business. This extraordinary anecdote perfectly encapsulates Saiphin's journey, which began in a remote Thai mountain village where she lived without electricity until age 15, learning to cook on charcoal from seven and e
Espresso: What Was Anthony Bourdain Really Like? Margot Henderson
The Subtle Art to Keeping Your Restaurant Alive & Booming - Robin Gill, Darby’s, The Dairy, Sorella
Robin Gill is a serial restaurateur who has built multiple, entirely different restaurant concepts — not chains, not repeats. In this episode, Robin breaks down why great hospitality isn’t about big gestures or surface-level creativity — but about systems, discipline, and invisible details that customers feel without ever consciously noticing. Drawing on years of building restaurants from
Espresso: INSANE Creative Lessons from Charles Saatchi
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I Sold Innocent Juices to CocaCola for Millions - Here’s The Truth
When I started the poddy, I scribbled on scruff paper a list dream brands Top of list: Innocent Innocent are THE OG challenger brand. The Innocent Illuminate (or Alumni) all built WHOPPPA brands:Giles, Barney, Emma, Peter Oden, loads more All extol fruitful learnings from Fruit Towers. Many see Innocent as a Brand & Marketing machine (they are). In this episode Adam Balon revealed som
Espresso: Sir John Hegarty Life-Changing Marketing Principles
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3 Pioneers of Modern Marketing: Best of the Best Montage
Marketing hasn’t changed.Human behaviour hasn’t changed.Most brands still get this wrong.This episode is a curated montage of insights from three of the most influential thinkers in modern marketing and behavioural science — exploring why people buy, how brands become commodities, and what actually drives growth.===============📱 ON THE MENU===============Why people don’t buy quality — the
Espresso: How To Get Brand Traction - Seth Godin
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Tech Billionaire Owner of UK’s Most Famous Italian Restaurant Thinks Differently About Business
David Cleevely didn’t approach hospitality like a chef — he approached it like a systems engineer. After decades building companies at the heart of British technology and science, Cleevely went on to co-own one of the UK’s most iconic Italian restaurants. In this conversation, he explains why running a restaurant isn’t that different from running a technology business — if you understand
Espresso - Sir John Hegarty's WILD Creative Process REVEALED
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How To Get a Tesco Listing in 6 months - BOTIVO, DIRTEA, All The Aunties, big fish founders - Brand Building Masterclass
If Oasis did Supper Clubs they wouldn’t come close to HUNGRY Productions Bonfire Banquet.Okay…okay… I jest... I jest.But, my wonderful friends, this one was a CERTY BANGER!!!Absolute Wave Donny speaker line up:- Imme Ermgassen, Botivo Drinks | B corp- Andrew Salter, DIRTEA- Perry Haydn Taylor 💚, big fish®- Riya Patel, All The AuntiesHosted at London hottest new gaff, ISLAND Kings Cross at
Espresso: Life-Changing Marketing Lessons You've Never Heard Before - James Smith
The Beautiful and Heartfelt Story of KOL Becoming the 17th Best Restaurant in the World | Chef Santiago Lastra
Santiago Lastra’s story is unlike any other in modern food. Raised in chaos, forged through global kitchens, and shaped by an obsessive drive to master his craft, he built KOL — one of London’s most original, Michelin-starred restaurants — by combining Mexican soul with British ingredients.In this conversation, Santiago reveals how adversity, identity, discipline and extreme curiosity sha
Espresso: Rory Sutherland's Favourite Dumb Questions to Unlock HUGE Growth
How ANY Restaurant Can Survive & Thrive in 2025? - Rosa's Thai, Black Bear Burger, Ole & Steen, Gordon's Wine Bar Operators
Today’s poddy is sponsored by Square. Square is the all-in-one restaurant tech platform designed to streamline operations and give hospitality business owners the time back to focus on growth. Square is Big In Restaurants - which is the name of its latest UK marketing campaign - offering everything you need for day-to-day service, including Square’s payments, point of sale and reporting c
Espresso: Michel Roux Jr's London's Top 5 Hidden Gem Restaurants
I Worked In 9 Michelin Star Restaurants (these are my life-changing leadership lessons) - Jun Tanaka
Jun Tanaka, the renowned chef and owner of The Ninth in London, delves into his unique perspective on restaurant culture, emphasizing the importance of atmosphere, customer connection, and team cohesion over simply outstanding food. He shares memorable experiences from his time at legendary kitchens like Le Gavroche and under chefs such as Marco Pierre White, revealing how those influence
Espresso: Rory Sutherland - Why We Must STOP Taxing Pubs
Sir John Hegarty - Inside the Mind of Advertising G.O.A.T
Utter joy sitting down with the G.O.A.T 🐐 Sir John HegartyJohn served up a pithy, profound Sales, Marketing & Creativity Masterclass.I always listen back to poddys for my own learnings —Scribbled down 22 pieces of delicious wisdom (another 17 are on the cutting table 😂)So, so, SO much value in this one.You’re gunna love it ❤️===============💡 THE LESSONS===============🎭 Charles Saatchi
Espresso: The Truth Behind The History of Supermarkets - Franco Fubini, Natoora
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Jeremy Lee: The Most Magical Conversation on London’s Restaurant History, Creativity, Art
Unforgettable conversation. Chef and writer Jeremy Lee — the beloved face of Quo Vadis in Soho — takes us deep into the story of modern British cooking, creativity, and the art that connects them all. From Elizabeth David’s revolutionary food writing to Fergus Henderson’s nose-to-tail philosophy, Jeremy paints a vivid picture of how Britain’s culinary culture transformed from postwar blan
Espresso: Rory Sutherland vs. The Devonshire Founder: 38 Secret Unique Selling Points of a Pub
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41 Ways DIRTEA Built a Die Hard Cult: The Science of Status, Habit & Storytelling
DIRTEA isn’t just another wellness brand selling mushroom powder. It’s a behavioural-science masterclass — an experiment in habit formation, storytelling, and modern ritual.Founded by brothers Simon and Andrew Salter, DIRTEA turned ancient adaptogens into a luxury lifestyle — one that sits perfectly between neuroscience, self-optimisation, and social identity. Their rise wasn’t built on a
Espresso: Grenade Founder - Surprising Lessons From Richard Branson
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