Ads Decoded
Ads Decoded goes beyond the headlines to connect you with the people and teams behind Google Ads. Hosted by Ads Product Liaison Ginny Marvin, each episode brings you into the room for candid conversations about the mechanics and nuances of the platform - stripping away the jargon to reveal how things actually work. Tune in for practical insights to help you navigate change, be in the know about new and upcoming products, and ultimately get more value from Google Ads.
Episodes
How to drive better Google Ads lead gen with first-party data
In this special live edition of Ads Decoded at Google's Rethink ROI event in New York City, host Ginny Marvin sits down with Stephen Chang (First-Party Data Management and Measurement Specialist) and Natalia Boehm (Conversion Solutions Specialist) to break down why a strong data foundation is the real engine behind successful lead gen, and how to feed Google AI the signals it needs to find more of
How to prepare your Google Ads retail campaigns for holiday shopping
In this special episode of Ads Decoded, recorded live at Google's Rethink Retail event in New York City, host Ginny Marvin sits down with Enric Durany, Group Product Manager for retail advertiser experiences.Together, they unpack actionable strategies to help performance marketers and retailers capture holiday demand, connect with shoppers at every step of their purchase journey, and maximize camp
One year testing Meridian: Real agency results and takeaways
Media mix modeling used to feel out of reach for many businesses, locked behind high software fees and specialized data science teams. With open source models like Meridian and AI coding assistants, the technical barrier has shifted, making advanced measurement accessible for everyday marketing teams.In this episode of Ads Decoded, host Ginny Marvin sits down with Patrick Gilbert, CEO of AdVenture
Attribution, incrementality & MMM: The modern measurement trifecta
Navigating media measurement today can feel complex and overwhelming. However, learning how to calibrate attribution, incrementality, and MMMs powers both sides of your marketing: giving you a complete picture of performance while fueling your AI-powered campaigns.And it’s possible even if you don’t have a dedicated data science team on hand.Join Google’s Ads Product Liaison Ginny Marvin as she si
How to get your product data holiday ready on Google Merchant Center
Preparing your product data for holiday retail campaigns can feel daunting. But as search behavior shifts toward more detailed, natural questions, it’s no longer just about basic product specs. Adding conversational attributes, high-quality video and image assets, and accurate shipping, returns, and promotion information is the best way to tell richer stories about your products and provide contex
Google Marketing Live: Backstage with our product experts
Join us for the season one finale of Ads Decoded: a special live recording at Google Marketing Live with the product teams behind the day’s biggest announcements across Search, YouTube, agentic commerce, creative and measurement.First, host Ginny Marvin is joined by Google’s Head of Ads and Commerce, Vidhya Srinivasan, fresh off the keynote stage. They discuss how Gemini is fundamentally transform
On-brand, at scale: Driving performance with AI creative
Is generative AI leading to a "sea of sameness" in advertising? This week, we’re tackling the creative burden - from the pressure to produce endless aspect ratios for YouTube to the fear of losing brand control in an automated world.In this episode of Ads Decoded, host Ginny Marvin sits down with Charles Boyd (Group Product Manager - Creative, Google Ads) and Sarah Hathiramani (Director of Product
Why your Google Ads strategy needs the voice of YouTube Creators
For a long time, creator marketing was seen as a "big brand" awareness play or best suited for retail businesses. If your focus is on performance, B2B, or lead generation, creator content might not have been in your toolkit - until now. In this episode of Ads Decoded, host Ginny Marvin is live from the YouTube NewFronts stage with Melissa Hsieh Nikolic, Director of Product Management for YouTube A
How to build a retail growth engine in 2026
Conversational shopping in AI Mode. Virtual try-on. Agentic checkout. Business Agent on Search. Google Lens in YouTube Shorts. Shoppable CTV. The secret powerhouse behind them all? Your product data. It’s no longer just a list of SKUs; it’s the high-resolution infrastructure for the next era of retail.In this episode of Ads Decoded, host Ginny Marvin is joined by Firas Yaghi, Global Product L
Beyond the form fill: Mastering lead quality in the AI era
From tracking fragmented online-to-offline user journeys to navigating conversion windows that can stretch for months, lead gen marketers face a set of challenges that are uniquely complex. In this episode of Ads Decoded, we’re looking past the simple form fill to discuss how practitioners can master lead quality in an era of signal loss and AI-driven consumer behavior.Join Ads Product Liaison Gin
Budgets, bidding & AI-powered campaigns: Best practices for 2026
Getting your bidding and budget dialled in has always been a vital part of campaign success, but it takes on new significance in the era of AI. The strategies and settings you use do more than manage spend - they’re how you signal your business priorities to the system, so it can more effectively deliver on those goals.Join host Ginny Marvin as she sits down with Kristina Park and Carlo Buchmann,
Search ads: How Google is reimagining experiences that drive value
Ever wondered why the text asset you meant as a headline is showing as a sitelink? Or why Google introduced a button that lets users hide ads on Search? Changes to how text ads show up - especially as AI experiences like AI Overviews and AI Mode drive a total reimagining of Search - can make advertisers feel out of step with the mechanics of their campaigns. So in this special episode of Ads
Is your Search campaign structure holding back performance?
Hyper-granular campaigns used to be the gold standard. But in 2026, holding onto that legacy structure might be your biggest hidden cost.Host Ginny Marvin joins Brandon Ervin, Director of Product Management for Search Ads, to discuss why simplifying your Search campaigns is the key to unlocking the full potential of AI Max and Smart Bidding. Learn how to stop chasing keywords and start capturing i
What Google Analytics is doing to win back advertisers
Let's face it, the transition to GA4 wasn't easy. If that hurdle has left you feeling disconnected from your data, this episode is the re-introduction you need to help turn Google Analytics from complicated chore to strategic advantage.It’s time for a fresh start. Over the past year, a ton of new features and capabilities have rolled out to help advertisers get more out of Google Analytics. That i
Introducing Ads Decoded podcast by Google Ads
Is the keyword dead? Do you really need to restructure everything for AI? And what’s actually happening during those learning periods?You’ve got questions about Google Ads. Ads Decoded gets you the answers.Join Ads Product Liaison Ginny Marvin as she brings you into the room for candid conversations with the people and teams behind Google Ads. No jargon, no fluff - we're going beyond the headlines
What was the #1 Google Ads launch of 2025? We ask our product experts to choose
For our final episode of 2025, host Ginny Marvin sits down with six Google Ads product experts to hear their personal picks from a year packed with new launches and features. From Charles Boyd’s deep dive into Nano Banana Pro in Asset Studio to Natalie Wertz’s breakdown of Performance Max Channel Reporting, we reveal the tools that stood out most to the people working on them. You’ll hear why Smar
Unpacking The Power Pack
In this episode of Google's Ads Decoded podcast, host Ginny Marvin speaks to Google product leads Sylvanus Bent and Charles Boyd to explore the evolving landscape of Google Ads, focusing on automation, AI, and key campaign strategies with the Power Pack. The episode also covers the need for a test and learn mindset in today's AI-driven world. Plus, Ginny answers questions from the Ads community. H
How to Drive Performance with Demand Gen
Ready to master Google's Demand Gen campaigns? In this episode, we'll share the latest updates and best practices to drive performance, including the recent expansion of inventory options, the importance of optimizing product feeds, and the nuances of targeting and bidding strategies.We'll break down how to effectively use Demand Gen campaigns as part of your broader AI-powered marketing strategy
Top Updates in 2025 & Deep Dives
In this episode of Ads Decoded, host Ginny Marvin is joined by Google Ads product experts Tal Akabas and Caren Zeng to dive into the launch of channel performance reporting in PMax, and share insights on how advertisers can get started with AI Max for Search campaigns. Plus, Ginny answers some top questions from the ads community. Hosted on Acast. See acast.com/privacy for more information.
Recommended
Doctor Zhivago Slow Read
Apple News In Conversation
SLOW ENGLISH PODCAST (A1-A2) With Subtitles | Daily Videos | English With Us Podcast
Suspense OTR
Breaking News from Pod Save America
The Young and Called Podcast .
Jubal Phone Pranks from The Jubal Show
The Daily
World News Tonight with David Muir
The Joe Rogan Experience
TED Talks Daily
English Vocabulary Help
