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Embodied CEO

Embodied CEO

Emily Hirsh 807 Episodes Aug 20, 2026

Embodied CEO is a marketing and business growth podcast hosted by Emily Hirsh, CEO of Embodied Marketing. The show shares proven strategies for Facebook and Instagram advertising, high-converting funnels, and CEO mindset. It features conversations with successful entrepreneurs and actionable advice for business owners. New episodes are released every Tuesday and Thursday.

Episodes

Why You Keep Getting in Your Own Way (This Will Grow Your Business The Most)
Why You Keep Getting in Your Own Way (This Will Grow Your Business The Most) Aug 20, 2026 28:16 In today's episode, I'm getting real about something I've been sitting with all week: self-sabotage, and how it shows up in ways I never expected. I always thought self-sabotage meant doing something on purpose to work against your own goals, until I realized how wrong that definition actually is. I'm walking you through the book that cracked this open for me, the question my mentor asks that chan
Why a Downsell Can Massively Sabotage Your Main Offer
Why a Downsell Can Massively Sabotage Your Main Offer Aug 18, 2026 26:27 Everyone tells you to create a downsell for the leads who say they can't afford your main offer. I'm telling you why that's usually the wrong move, using a real conversation from a hot seat at Embodied Marketing Live with an entrepreneur who was maxed out and about to make that exact mistake. I'm breaking down why a cheaper offer can quietly cannibalize your best seller, why the people who "can't
The Skill That'll Get Me to 8 Figures (The Hardest Thing I've Done)
The Skill That'll Get Me to 8 Figures (The Hardest Thing I've Done) Aug 13, 2026 26:31 In this episode, I'm sharing the one 30-minute rule that's completely changed how I start and end my day, and why I almost didn't do it because it meant fighting my own phone addiction. I also get into something I don't think I've talked about before: what happens when ideas hit you so fast you can't even keep up with writing them down, and why acting on all of them immediately might be the worst
How I'm Converting Cold Traffic With a Weekly Live Webinar ($28K In One Week)
How I'm Converting Cold Traffic With a Weekly Live Webinar ($28K In One Week) Aug 11, 2026 30:56 In this episode, I'm giving you the full breakdown of my weekly webinar funnel, the exact system I've run for 25 straight weeks that's brought consistency to my business without relying so heavily on live launches. I'm walking you through everything, from the ads and landing page, to the no-replay strategy, to the webinar itself, the pitch, and the follow-up sequence. I'm also getting into the two
Lessons From Embodied Marketing Live: Messaging, Showing Up When It's Hard, and Creating Offers People Want
Lessons From Embodied Marketing Live: Messaging, Showing Up When It's Hard, and Creating Offers People Want Aug 5, 2026 25:40 In today's episode I'm coming off Embodied Marketing Live and unpacking everything that's been on my mind since. I'm breaking down the exact messaging mistake I kept seeing in live coaching and hot seats, the one that's making your ideal customer work way too hard to understand why they should buy from you. I also get real about navigating a hard personal season while having one of my biggest laun
How We Turned $6K in Ads Into a $100K+ Launch
How We Turned $6K in Ads Into a $100K+ Launch Jul 30, 2026 31:04 In this episode, I'm breaking down the exact behind-the-scenes numbers from our most successful launch to date, over six figures in cash from just $6K in ad spend. I'm walking you through the entire funnel, from the landing page conversion rates to the VIP upgrade offer that ended up funding more ad spend, to what our show up rates looked like and why they matter less than you'd think. I'm also ge
What 7 & 8 Figure Entrepreneurs Do Differently From Everyone Else
What 7 & 8 Figure Entrepreneurs Do Differently From Everyone Else Jul 28, 2026 25:40 In today's episode, I break down what I believe are the two biggest traits separating our most successful clients from everyone else, traits I see over and over when I look at seven and eight figure founders. I also share how I use deadlines and urgency in my own business, even when it means things don't go exactly as planned. If you feel like you're doing everything right but still stuck, this on
Record-Breaking Months, Personal Struggles, and Learning to Trust the Unknown
Record-Breaking Months, Personal Struggles, and Learning to Trust the Unknown Jul 24, 2026 32:47 In today's episode, I open up about the season of duality I'm in right now, experiencing record-breaking months in business while navigating one of the most personal and challenging chapters of my life. I talk honestly about what it's like to feel grief and fear in one moment and excitement about hitting $10 million the next, and why I don't think that's something we talk about enough as leaders.
If Your Marketing Is 'Convincing' People, You're Doing It Wrong
If Your Marketing Is 'Convincing' People, You're Doing It Wrong Jul 22, 2026 24:52 In this episode, I'm sharing why so many business owners lose sight of the actual point of marketing and get buried in tactics instead. I'm breaking down why good marketing isn't about convincing or persuading anyone, it's about making a real connection between where someone is and where they want to be. I'm also talking about why the offer itself matters just as much as the marketing around it, a
The 2 Levers I Used to Add $100K in Revenue Without More Traffic
The 2 Levers I Used to Add $100K in Revenue Without More Traffic Jul 16, 2026 23:33 What if the next level of growth in your business isn't about doing more? In this episode, I'm sharing why simplifying your strategy and focusing on the biggest needle movers can create far more momentum than adding another offer or funnel. I'm also talking about a mindset shift that's helped me become a stronger leader by not letting my external circumstances dictate how I show up. Because the tr
The Delusional Goal-Setting Formula I Use to Build Multi-Million Dollar Businesses
The Delusional Goal-Setting Formula I Use to Build Multi-Million Dollar Businesses Jul 14, 2026 29:00 In today's episode I'm breaking down the exact formula I use to set goals that most people would call crazy, and why that's actually the point. I'm sharing the two things that have to be true at the same time for it to work: you have to believe the goal is possible, but you also have to be completely unattached to whether you actually hit it. I get into how I'm applying this right now to my new co
How Do You Know You're Ready for Ads? My Answer After 10 Years Running Them
How Do You Know You're Ready for Ads? My Answer After 10 Years Running Them Jul 9, 2026 25:40 I get asked this question more than almost any other: how do you actually know when you're ready to run ads? After 10 years and countless client launches, I finally broke down the real answer, and it's not about revenue or how long you've been in business. There's a specific sequence most people skip, and skipping it is exactly why their ads "don't work." I'm walking through the two things that ha

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