B2B IN 15
B2B in 15 is a short-form B2B marketing podcast that delivers 15 minutes of focused value per episode. Each episode covers a single B2B marketing topic without chit-chat or lengthy introductions. The host started the podcast to provide concise, actionable insights for busy professionals. The show aims to respect listeners' time by getting straight to the point.
Episodes
B2B in 15 | Episode 37 | How to Create Video Content that Converts for LinkedIn
Video content is the most effective, but also the most challenging to make. In this podcast, Tycho shares how to create video content that grabs attention and converts to pipeline.Tycho's Linkedin: https://www.linkedin.com/in/tycholuijten/
B2B in 15 | Episode 36 | How to make Google Ads profitable
Tycho - as non Google Ads expert - explains the patterns he's spotted in profitable Google Ads campaigns.Tycho's Linkedin: https://www.linkedin.com/in/tycholuijten/
B2B in 15 | Episode 35 | How to go viral on LinkedIn?
Tycho shares the systems behind the viral LinkedIn content of Dapper.Tycho's Linkedin: https://www.linkedin.com/in/tycholuijten/
B2B in 15 | Episode 34 | How we pay 60 salaries by posting on LinkedIn
In this episode, Tycho shares his 10 tips to X10 your impact on LinkedIn.Tycho's Linkedin: https://www.linkedin.com/in/tycholuijten/
B2B in 15 | Episode 33 | 3 Completely Different - Yet Wildly Successful - GTM Strategies
In this podcast, Tycho breaks down three B2B scale-ups, each with a completely different marketing approach — and all of them highly successful.Newsletter: www.dapper.agency/resources/newsletterTycho's LinkedIn: https://www.linkedin.com/in/tycholuijten/
B2B in 15 | Episode 32 | Pipeline Acceleration: How to Market Leads Already in Your CRM
Once a lead enters your CRM, the real work begins. You can’t afford to ignore them — this is the moment to intensify your marketing efforts. In this episode, we dive into pipeline acceleration and how to keep leads moving toward conversion.Newsletter: www.dapper.agency/resources/newsletterTycho's LinkedIn: https://www.linkedin.com/in/tycholuijten/
B2B in 15 | Episode 31 | How to use LinkedIn Ads to generate pipeline
Tycho tells you his best practices when it comes to advertising on LinkedIn.Newsletter: www.dapper.agency/resources/newsletterTycho's LinkedIn: https://www.linkedin.com/in/tycholuijten/
B2B in 15 | Episode 30 | How to grow to 5M ARR without outbound sales?
Dapper grew to 5M ARR without ever making an outbound sales call. In this podcast, Tycho will tell you exactly what the marketing engine looks like that made this possible.Newsletter: www.dapper.agency/resources/newsletterTycho's LinkedIn: https://www.linkedin.com/in/tycholuijten/
B2B in 15 | Episode 29 | How to go viral on LinkedIn?
In this episode, Tycho shares his secrets around going viral on LinkedIn with video content.Newsletter: www.dapper.agency/resources/newsletterTycho's Linkedin: https://www.linkedin.com/in/tycholuijten/
B2B in 15 | Episode 28 | What can you do to generate 'leads now'?
What can you do to generate 'leads now'? And what takes time? And why is it so important to communicate this clearly to your CEO?Newsletter: www.dapper.agency/resources/newsletterTycho's Linkedin: https://www.linkedin.com/in/tycholuijten/
B2B in 15 | Episode 27 | How to create viral B2B content that sells
In this episode, Tycho shares how you can create content that breaks the pattern on LinkedIn, goes viral, and sells.Newsletter: www.dapper.agency/resources/newsletterTycho's Linkedin: https://www.linkedin.com/in/tycholuijten/
B2B in 15 | Episode 26 | Making content stand out in the age of AI
GenAI will trigger a revolution in content marketing, and if you don’t adopt quickly, I doubt you’ll survive. Here are three steps you should take to stand out.Newsletter: www.dapper.agency/resources/newsletterTycho's Linkedin: https://www.linkedin.com/in/tycholuijten/
B2B in 15 | Episode 25 | 10 tips to 10X your impact on LinkedIn
In this B2B episode, Tycho shares how you can create profitable LinkedIn campaigns for just €1000 per month.Newsletter: www.dapper.agency/resources/newsletterTycho's Linkedin: https://www.linkedin.com/in/tycholuijten/
B2B IN 15 l Episode 24 | Measuring Success in B2B Marketing
Tycho and Steven talk about measuring success in B2B marketing. They discuss how you can measure both short term success in your marketing efforts as well as long term impact on revenue and much more.Newsletter: www.dapper.agency/resources/newsletterTycho's Linkedin: https://www.linkedin.com/in/tycholuijten/
B2B IN 15 l Episode 23 | Chris Walker & Tycho - State of B2B Marketing
Chris and Tycho talk about the state of B2B Marketing. They discuss the role of the CMO, the most effective LinkedIn advertising strategies, marketing prioritization and more.Newsletter: www.dapper.agency/resources/newsletterTycho's Linkedin: https://www.linkedin.com/in/tycholuijten/
B2B IN 15 l Episode 22 | B2B Content that Converts
In this B2B episode, Tycho and Steven talk B2B Content and how to create content that grabs attention and converts. Newsletter: www.dapper.agency/resources/newsletterTycho's Linkedin: https://www.linkedin.com/in/tycholuijten/
B2B IN 15 l Episode 21 | What to do with only €1000 ad budget for LinkedIn?
In this B2B episode, Tycho shares how you can create profitable LinkedIn campaigns for just €1000 per month.Newsletter: www.dapper.agency/resources/newsletterTycho's Linkedin: https://www.linkedin.com/in/tycholuijten/
B2B IN 15 l Episode 20 | Do less to increase your marketing ROI
Marketers often do too many things simultaneously. Tycho discusses focus and how to double down on the few things that really deliver ROI.Newsletter: www.dapper.agency/resources/newsletterTycho's Linkedin: https://www.linkedin.com/in/tycholuijten/
B2B IN 15 l Episode 19 | When To Expect Results?
Tycho shares his experience on results in B2B Marketing. How long does it take to get results? And when do you stop/keep going before reaching ROI?Newsletter: www.dapper.agency/resources/newsletterTycho's Linkedin: https://www.linkedin.com/in/tycholuijten/
B2B IN 15 l Episode 18 | How to Get Clients with 0 Marketing Budget
In this episode, Tycho tells you what you should do to get clients if you have 0 budget for marketing.Newsletter: www.dapper.agency/resources/newsletterTycho's Linkedin: https://www.linkedin.com/in/tycholuijten/
B2B IN 15 l Episode 17 | The Real Job of a Content Marketer
In this episode, Tycho breaks down what a content marketer really does and explains why this role is more important than most people think.Newsletter: www.dapper.agency/resources/newsletterTycho's Linkedin: https://www.linkedin.com/in/tycholuijten/
B2B IN 15 l Episode 16 | Attention Precedes Conversion
If you cannot get your prospect's attention, you will never convert your prospect.In this episode, Tycho shares content ideas that will grab your prospects' attention in 2025.Newsletter:https://www.dapper.agency/resources/newsletterTycho's Personal Linkedin:https://www.linkedin.com/in/tycholuijten/
B2B IN 15 l Episode 15 | Niche Famous Framework: How we double our revenue every year
In this podcast Tycho explains how he grows his revenue with 80-100% YoY by applying the Niche Famous Framework.Newsletter:https://www.dapper.agency/resources/newsletterTycho's Personal LinkedIn:https://www.linkedin.com/in/tycholuijten/
B2B IN 15 l Episode 14 | Why your Demand Gen is not generating pipeline
In this Podcast, Tycho talks you through the main bottlenecks for demand gen teams when it comes to generating pipeline.Newsletter:https://www.dapper.agency/resources/newsletterTycho's Personal Linkedin:https://www.linkedin.com/in/tycholuijten/
B2B IN 15 l Episode 13 | The Ideal B2B Funnel Through a Content Lens
In this podcast, Tycho talks about B2B marketing funnels, through the lens of content. What is the type of content that'll help you grab initial attention of your prospect? And what is the type of content that you can use to get your prospects more engaged in a later stage? These questions and more, Tycho will answer in this episode of B2B In 15.Newsletter:https://www.dapper.agency/resources/
B2B IN 15 l Episode 12 | What does the perfect Demand Gen team look like?
In this podcast, Tycho talks you through the perfect set-up for a Demand Gen team.Newsletter:https://www.dapper.agency/resources/newsletterPersonal Linkedin Tycho:https://www.linkedin.com/in/tycholuijten/
B2B IN 15 l Episode 11 | Demand Gen: How to measure success?
Tycho reveals how he measures short-term success in Demand Generation.Newsletter: https://www.dapper.agency/resources/newsletter Tycho's LinkedIn: https://www.linkedin.com/in/tycholuijten/
B2B IN 15 l Episode 10 l How to create the perfect LinkedIn campaign for a high-ticket solution
In this podcast, Tycho walks you trough the 6 steps to set up the perfect LinkedIn Campaign for a high-ticket product or service.https://www.dapper.agency/resources/newsletterhttps://www.linkedin.com/in/tycholuijten/
B2B IN 15 l Episode 9 l Create better content, faster
Content creation at big B2B companies can be done better and more efficient. In this podcast Tycho talks you through the 3 most important lessons that will help you to make better content, faster. https://www.dapper.agency/resources/newsletterhttps://www.linkedin.com/in/tycholuijten/
B2B IN 15 l Episode 8 l How to use B2C channels to reach B2B audiences
In this episode, Tycho busts the myth that you cannot reach B2B audiences on so-called 'B2C channels'. He shows you how you can use channels like META and YouTube to reach your B2B ICP.
B2B IN 15 l Episode 7 l How do you build a successful personal brand on LinkedIn
In today's episode of "B2B in 15", Tycho offers his insights on how to establish a personal brand on LinkedIn that generates strong levels of revenue.
B2B IN 15 l Episode 6 l The Fundamentals of Demand Capture
Tycho shares all his secrets around Demand Capture in his new podcast episode. 1 How to make cold outreach work, and get you new business 2 How to NOT use Google Ads 3 The newest Google innovations that’ll change how people search 4 How to leverage comparison websites 5 And more!
B2B IN 15 l Episode 5 l Setting up the marketing machine for a 2M service business: Step-by-step process
In this episode, Tycho talks you through the steps he would take to set up the marketing machine for a service business that does 2 million in revenue. He explains the 5 steps he would take, with a budget of €4000 when there is no marketing set up at that moment.
B2B IN 15 l Episode 4 l How to master your video content creation strategy
In this B2B in 15 podcast, Tycho makes video content easier than ever. He presents 4 ways of video content creation that require almost no budget and very little time. After this podcast you won't have an excuse not to make video content again.
B2B IN 15 l Episode 3 l How to keep your senior staff involved in content creation
Demand Gen does not work without good content. And for good content, we need senior staff. To be more specific; we need the Subject Matter Experts (SMEs) of the organization. However, the SMEs are busy and have a hard time staying committed to co-creating content with the marketing team. We see this happening again and again. In this episode, Tycho shares his three main tips for keeping SMEs invol
B2B IN 15 l Episode 2 - The Niche Famous Framework
Imagine if all your ideal customers would know who you are. Imagine that you would be the first company that they think of when they think of your category. That is the effect of Niche Fame. In this episode, Tycho tells you how the Niche Famous Framework is different from 'awareness' and 'demand generation'. More importantly, he shows you how you can become Niche Famous yoursel
B2B IN 15 l Episode 1 - Retargeting in B2B
In this first episode of B2B IN 15, Tycho states that B2B companies are leaving revenue on the table by not using the tactic. He explains that retargeting is not as common in B2B as it is in B2C, while it is at least as effective. In the podcast, 2 types of retargeting are described: Retargeting within LinkedIn and retargeting based on website visitors with META and YouTube. https://www.linkedin.c
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