Pharma Talks
Join Nataliya Andreychuk, CEO of Viseven, on Pharma Talks – a podcast where human voices meet industry insights. Dive into engaging conversations with industry leaders, exploring the latest trends in pharma marketing, digital transformation, and AI-driven solutions.
Episodes
Pharma Talks with Nataliya Andreychuk | Live from NEXT Dubrovnik | Lauren Leahy
In this episode of Pharma Talks, recorded live at NEXT Pharma Summit in Dubrovnik, Nataliya Andreychuk speaks with Lauren Leahy, who leads global and international medical capabilities operations, on what AI really means for the people working inside pharma today.Lauren brings a medical affairs perspective to a conversation that's usually dominated by commercial voices.Key takeaways:AI isn't elimi
Pharma Talks with Nataliya Andreychuk | Live from NEXT Dubrovnik | Laetitia Huret
In this episode of Pharma Talks, recorded live at NEXT Pharma Summit in Dubrovnik, Nataliya Andreychuk sits down with Laetitia Huret, Lead of Transformation at Servier, to explore what AI-driven commercial excellence actually looks like on the ground.Laetitia Huret works across global-to-local transformation, helping teams navigate digital, data, and AI change in the sales and commercial space.Key
Pharma Talks: AI in Pharma Communication – Breaking the Myths, Navigating Asia l Part 2
Watch the first part of the conversation: https://youtu.be/PtR62juQ4FYThis episode Nataliya Andreychuk with guests explores the impact of AI on pharma marketing and communication, emphasizing the importance of human oversight, regional differences in Asia, and practical strategies for global-to-local adaptation.👥 Guests in this episode:Bruno Senouci - co-CEO at DRCOMGwenael Meneux - co-CEO at DRCO
Pharma Talks: AI in Pharma Communication – Breaking the Myths, Navigating Asia l Part 1
Watch the second part of the conversation: https://youtu.be/9wQPF4W6qNQThis episode Nataliya Andreychuk with guests explores the impact of AI on pharma marketing and communication, emphasizing the importance of human oversight, regional differences in Asia, and practical strategies for global-to-local adaptation.👥 Guests in this episode:Bruno Senouci - co-CEO at DRCOMGwenael Meneux - co-CEO at DRC
Pharma Talks with Nataliya Andreychuk | Live from Reuters Barcelona | Vanitha Venkatasubramaniam
In this episode recorded live at the Reuters event in Barcelona, Nataliya Andreychuk sits down with Vanitha Venkatasubramaniam, Associate Director at Novo Nordisk, for an honest conversation about where pharma stands today with AI — and where the real opportunity lies ahead.Vanitha brings a refreshingly balanced view: the skills aren't fully there yet, but the intention from leadership is. And the
Pharma Talks with Nataliya Andreychuk | Live from Reuters Barcelona | Maryna Alexeychuk
In this episode recorded live at the Reuters event in Barcelona, Nataliya Andreychuk sits down with Maryna Alexeychuk, Head of Strategic Accounts at Viseven, for a grounded take on what AI in pharma marketing should actually look like in practice.Her message is clear: AI shouldn't be a separate initiative — it should live inside the tools and processes marketers already use every day.Key takeaways
Pharma Talks Live from Reuters Pharma Barcelona with Marc Koolen
In this episode, host Nataliya Andreychuk sits down with three industry experts for honest, unfiltered conversations about how AI is reshaping the pharmaceutical industry — from content supply chains to market access and beyond. 👥 Guest in this episode: Marc Koolen - Omnichannel Head GSK Follow Viseven and Nataliya and Marck in social media: https://www.linkedin.com/in/andreychuk/ https://www.link
Pharma Talks with Nataliya Andreychuk | Live from Reuters Barcelona | Haider Alleg
In this episode recorded live at the Reuters event in Barcelona, Nataliya Andreychuk sits down with Haider Alleg, pharma strategist turned venture capitalist at Allegory Capital, to explore why AI in pharma commercial operations is still mostly noise — and what it will actually take to change that.With 20 years in pharma and a fresh perspective from the VC world, Haider cuts through the hype and m
Pharma Talks with Nataliya Andreychuk | Live from Reuters Barcelona | Yacin Marzouki
In this episode recorded live at the Reuters event in Barcelona, Nataliya Andreychuk sits down with Yacin Marzouki, Founder and Leader of Beyond Health, to explore how AI is truly reshaping pharma marketing — and why the real transformation goes far deeper than individual pilots or content tools.Key takeaways:- AI in pharma marketing requires systemic thinking, not point solutions- Content without
HCP Engagement in Pharma — Are We Actually Getting Better? l Pharma Talks with Nataliya Andreychuk
Pharma has invested heavily in digital, CRM, and omnichannel — and yet the HCP engagement gap persists. In this episode, Nataliya Andreychuk talks with Mark Watson (Fractal Force) about why the problem is structural, not a failure of effort, and what it genuinely takes to close it: from fixing broken feedback loops to defining what "working" actually means at the behaviour level.Key Topics:The ga
Pharma Talks Live from Philadelphia | AI, Omnichannel & Market Access Disruption
In this episode, host Nataliya Andreychuk sits down with three industry experts for honest, unfiltered conversations about how AI is reshaping the pharmaceutical industry — from content supply chains to market access and beyond.👥 Guests in this episode:Rohit Khuttan — Practice Director, Everest GroupOn AI, Omnichannel, content as the central piece of pharma engagement, and why enterprise mindset i
Pharma Talks: Building Trust in Agentic AI in Pharma
In this episode of Pharma Talks, Natalyia Andreychuk and Anna Shavurska explore trust in AI, especially agentic AI in pharma, the importance of women in tech, and how AI can be developed responsibly with a focus on safety, trust, and diversity.Takeaways:Trust in agentic AI and safety measures in pharmaThe importance of women in AI development and diversityTechnical approaches to secure and reliabl
Content Supply Chain in Pharma | Pharma Talks
Content Supply Chain in Pharma | Pharma TalksIn this conversation, Nataliya Andreychuk and Prasant Vijayakumar discuss the importance of the content supply chain in the pharmaceutical industry, exploring how AI is transforming content development, the relevance of modular content, and the challenges faced in ensuring effective engagement.TakeawaysContent supply chain is crucial for effective commu
Rise of Digital Opinion Leaders in Pharma | Pharma Talks
In this episode of PharmaTalks, Nataliya Andreychuk explores the rise of digital opinion leaders with pharma omnichannel and digital engagement expert Pavlo Klymenko. The conversation goes beyond influencers and traditional key opinion leaders, focusing on a new type of voice emerging naturally in open and social media. Clinicians who build trust, share practical experience, and engage peers and p
Rethinking Omnichannel Marketing in Pharma | Pharma Talks
In this episode of PharmaTalks, Nataliya Andreychuk and Nico Renner discuss the evolving landscape of pharma marketing, particularly focusing on the concept of omnichannel marketing. They explore the challenges and misconceptions surrounding omnichannel strategies, the importance of personalization versus segmentation, and the role of AI in enhancing marketing efforts. The conversation emphasizes
Human Element in Digital Transformation | Pharma Talks
In this engaging conversation, Nataliya Andreychuk and Paul Tunnah discuss the evolving landscape of the pharmaceutical industry as they approach 2026. They explore the importance of digital transformation, emphasizing the need for a human-centric approach rather than a technology-first mindset. The discussion delves into the risks and rewards associated with AI in pharma, the significance of cust
AI and Marketing: The Smart Shift in Pharma | Pharma Talks
Discover how AI is reshaping pharma – from marketing automation to intelligent sales strategies – with our guest Fredrik Holmboe. Listen to the new Pharma Talks episode with Nataliya Andreychuk! Together, they explore how the role of the modern marketeer is evolving – from content creators to AI-driven orchestrators of omnichannel engagement. The conversation uncovers how AI in sales and marketing
Pharma 2026: Connecting AI, People, and Processes | Pharma Talks with the Viseven Team
In this episode, Viseven leaders reflect on the trends shaping the pharmaceutical industry today. The discussion focuses on how digital transformation is evolving from isolated initiatives into connected systems that support real business execution. Automation and AI are no longer optional, but their value depends on how well they are integrated into existing workflows and operating models.This ep
Pharma Talks: Human Leadership + AI Adoption: Clear Strategy 2026
The discussion between Nataliya and Paul serves as a reminder that the pharmaceutical industry stands at a crossroads where embracing change can lead to unprecedented opportunities. By trusting their creativity, shifting their mindsets, and focusing on quality over quantity, professionals can navigate the evolving landscape and make a lasting impact in healthcare. Key topics explored in this episo
How Pharma Must Rethink Omnichannel Engagement
In this episode of Pharma Talks, Nataliya Andreychuk sits down with Yacin Marzouki for an honest conversation about why omnichannel in pharma still feels more complicated than it should be.The discussion goes beyond tools and tactics. Nataliya and Yacin explore blind spots inside pharma teams, the shift toward a true business-to-healthcare mindset, and what omnichannel maturity actually looks like
Pharma Talks: AI-Driven Pharma – Turning Data Into Discovery
In this episode of Pharma Talks, Nataliya Andreychuk, CEO of Viseven, welcomes Alejandro Jaramillo, Head of Data Science, Insights & Analytics to discuss how AI-driven pharma decisions are redefining every aspect of the pharmaceutical industry.Together, they dive deep into how AI-driven pharmaceutical innovation is helping organizations move beyond simple dashboards toward predictive, data-led
Pharma Talks: AI Talents in Pharma and Future Workforce
In this episode of Pharma Talks, Nataliya Andreychuk sits down with Steve Swan, founder and CEO of The Swan Group Executive Search, to discuss how to attract and retain AI talent in pharma.As pharma integrates AI-driven healthcare solutions and adapts new business models, the demand for AI experts in pharma and life sciences AI talents is at an all-time high. Yet, pharma HR strategies face a uniqu
Pharma Talks: Dream Team with AI Agents for Pharma
In this episode of Pharma Talks, Nataliya Andreychuk once again welcomes Thomas Mrosk and Manuel Mitola, co-founders of ctcHealth, to dive deep into one of the most transformative topics in life sciences today – AI personal assistants for pharma teams.With decades of combined experience in pharma innovation, digital transformation pharma, and AI adoption, Thomas and Manuel share their perspectives
Pharma Talks: Women at the Heart of AI Change
In this episode of the Pharma Talks, Nataliya Andreychyk welcomes Katrine Bach for an inspiring conversation on how women leaders in AI and healthcare are transforming the pharma industry and shaping the future of patient care.Katrine also shares the story behind her Connected Women in AI community – a global network that empowers women driving change in data, AI, and healthcare innovation. Throug
Pharma Talks: Why Pharma Should Change What Works?
Why should pharma companies rethink strategies that already work? In this episode of Pharma Talks, Nataliya Andreychuk is joined by Tara DeBellis to discuss why changes in the pharmaceutical industry are no longer optional but necessary for growth and sustainability. From evolving life sciences strategy to addressing regulatory changes and patient expectations, Nataliya and Tara uncover the signs
Pharma Talks: AI Changes Role of Content, Teams & Decisions
In this episode of Pharma Talks, we take a deep dive into how AI changes the very foundation of the pharmaceutical industry. Together with Patrick Markt-Niederreite from Zero‑Click Healthcare, Nataliya explores what it truly means to move toward an AI-first pharma model – one that redefines how companies operate, communicate, and grow.More than just AI in pharma, this conversation unpacks how arti
Pharma Talks: Real Story of Pharma Digital Transformation
Explore the real story of pharma digital transformation. Hear from Paul Tunnah on how content, tech, and strategy are reshaping the pharma industry.From content transformation to the latest digital transformation trends in pharma, this episode unpacks what's working, what's evolving, and what's next.Nataliya and Paul explore the shift towards digital content transformation, how AI in pharma is acc
Pharma Talks: The Human Side of Pharma Change Management
Explore why pharma resists change, how to align stakeholders, and scale transformation – with Cecilia Baeza on Pharma Change Management.In this fresh episode of Pharma Talks, Nataliya and Cecilia dive deep into the human side of pharmaceutical change management: how to overcome adoption barriers and what it takes to lead a successful digital transformation in pharma.Cecilia shares real-world insig
Pharma Talks: Scaling Omnichannel in Pharma – Key Global Hurdles
In this episode, we focus the complexities of scaling omnichannel strategies in pharma, especially across global markets. Join Nataliya Andreychuk and Franck Mayet, Digital Transformation and Customer Engagement Expert, as they explore the real-world challenges pharma companies face when implementing omnichannel engagement in pharma, including regional limitations, geographic agility, and cultural
Pharma Talks: AI in Pharma Marketing – Top Use Cases That Deliver
Explore how AI is transforming pharma marketing in this Pharma Talks podcast. Discover top AI tools delivering results and enhancing customer experience. In this episode of Pharma Talks, Nataliya Andreychuk sits down with ctcHealth experts Thomas Mrosk, Founder & Managing Director, and Manuel Mitola, Partner & Head of AI Consulting, to explore the most impactful applications of AI in pharm
Pharma Talks: Healthcare Content Strategy – Evolving for Better Impact
Join Viseven's podcast as we explore the shift to medical content, the future of modular content & key healthcare content strategies.In this episode, Prasant Vijayakumar, Chief Strategy Officer of Viseven, joins Nataliya Andreychuk to explore the transformation of healthcare content strategy and its role in pharma content marketing strategy. The discussion highlights the industry's shift from
Pharma Talks: AI Gold Rush in Pharma Marketing – Hype or Game-Changer?
Is AI truly revolutionizing pharma marketing or just speeding up bad strategies? Join podcast as we explore AI's impact, compliance and future winners. Our guest, Dan Atieh, Head of eWizard, shares insights on the role of AI in pharma marketing, and how gen AI in pharma marketing is reshaping strategies. We'll dive into the recent eWizard release, discussing how AI pharma marketing is transforming
Pharma Talks: Content Production Efficiency – How to Monitor & Improve
Is there a secret to maximizing your content production efficiency? Find out together with Joe Falcone in the new episode of Pharma Talks with Nataliya Andreychuk! Dive deep into strategies for tracking, optimizing, and scaling your content production workflow to deliver better results, faster. Whether you're part of a content production agency, managing digital content production in-house, or loo
Pharma Talks: Bayer's Modular Content Transformation – Success, Challenges & AI's Role
Join Nataliya Andreychuk and Dr. Viktoriia Tymoshenko, Senior Content Operations Manager at Bayer, for unfiltered discussion about Bayer modular transformation and its ripple effects across the organization.Is Bayer's modular content strategy a model for the industry? As Nataliya probes modular content development, Dr. Tymoshenko shares insider tips on navigating bold changes and reveals how AI te
Pharma Talks: Unlocking the Power of Centers of Excellence
In this thought-provoking episode, Krishna Venugopal, Product Manager at eWizard, and Nataliya Andreychuk, CEO and Co-founder of Viseven, dive into a dynamic conversation about the evolving role of Centers of Excellence (CoE) in today’s fast-paced business environment. Explore how organizations can harness the power of AI to build CoEs that are not only more efficient but also deeply integrated in
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