App Marketing by App Masters

How Cal AI Scaled Influencer Marketing Without Killing Views Oct 13, 2026 00:08:29 How do you scale influencer marketing without turning every creator video into an expensive infomercial?Jake from Cal AI breaks down how the team approached influencer marketing, why brands often get influencer campaigns wrong, and how they found the sweet spot between creative freedom, product integration, views, and conversions.Instead of forcing creators into a brand-approved format, Cal AI let

How Reframe Scaled to $10M+ ARR Oct 10, 2026 01:12:27 How do you take a habit-change app from MVP to 200K subscribers and $10M+ ARR?In this episode, Vedant Pradeep, co-founder of Reframe, breaks down the growth journey behind one of the most successful subscription apps in the habit-change space.We dive into retention, subscription strategy, product improvements, user behavior, data-driven decisions, and organic growth strategies that helped Reframe

This Breathing App Sold to Peloton for $2M Oct 6, 2026 00:11:40 Get 50% off ScreenDesign:https://screensdesign.com/?ref=appmastersWhat if staying niche is actually the path to a big acquisition?In this video, Steve P. Young breaks down how Breathwrk, a niche breathing-exercises app, was reportedly acquired by Peloton for millions of dollars, and why app founders shouldn’t be afraid to start small and focused.We’ll look at how Breathwrk built its product around

AI and Growth in Regulated Markets Oct 3, 2026 01:02:52 What happens to the growth playbook when your market puts real limits on targeting, claims, and data use?We are joined by Vivek Girotra, who has led growth across consumer technology and fintech and is now co-founder and CEO of SurpassMD, a metabolic health company. He joins Steve Young to discuss how to build effective performance marketing in regulated industries, drawing on five years in fintec

How to Increase Organic Downloads Without Changing Keywords Sep 29, 2026 00:16:36 Check out AppScreens:https://appscreens.com/?via=amCan you increase organic app downloads without changing your ASO keywords? Yes, and in this video, Steve P. Young breaks down an ASO case study that achieved a 61% increase in downloads by optimizing and A/B testing App Store screenshots.Your keywords are only one part of App Store Optimization. Your screenshots, app icon, screenshot order, messag

Cal AI’s Co-Founder Shares His App Growth Secrets Sep 26, 2026 01:01:40 How do you go from $9 in your bank account to building and selling a company in just 15 months?In this episode, Jake Castillo, co-founder of Cal AI, breaks down how they built and scaled one of the fastest-growing calorie-tracking apps using speed, influencer marketing, UGC, and relentless execution.Instead of relying primarily on paid ads, Cal AI built a massive distribution engine around 300+ in

The Viral App Idea Framework That Got Her 1M Users Sep 22, 2026 00:08:32 Join the App Founders Community:https://appfounders.co/Nicole Cheung took her first app to 1 MILLION users in just 6 months, and it wasn't luck.In this video, she breaks down the exact viral app idea framework she uses to find viral app ideas before writing a single line of code.You'll discover:✅ Why "I'd use this app" is the WORST reason to build it✅ How to find an unsaturat

Live App Teardowns: App Growth Optimization Sep 19, 2026 01:19:40 What happens when Steve puts a real app under the microscope?In this episode, Steve did a live app teardown across different app categories, broke down what’s working, what’s not, and where there are opportunities to improve growth and monetization.From ASO and App Store screenshots to onboarding, paywalls, pricing, and conversion, Steve analyzes the key parts of the app experience and shares prac

Paywall Strategy: How 2 Paywalls Tripled Trial Starts Sep 15, 2026 00:09:39 Join the App Founders Community:https://appfounders.co/What happens when you show users 2 paywalls instead of 1?In this video, I break down a real-world paywall test that helped triple trial starts, from roughly 3% to 7.7%, without a major increase in downloads.You’ll see how the strategy works, why different users respond to different offers, and how adding a second paywall can give both ready-to

How He Built an $800K ARR App Using Simple Strategies Sep 12, 2026 01:06:37 What if you could build and launch an app without spending months worrying about retention, features, or a perfect product?In this episode, we’re joined by Chris Bick, founder of Bickster, who has built and launched 20+ apps, including an app generating $800K ARR by syncing Fitbit data with Apple Health.Chris shares his approach to building profitable apps: start with a simple MVP, launch quickly,

Do This Before Running ANY Paid Social Media Marketing Sep 8, 2026 00:20:16 Before you spend money on paid social media marketing, make sure your creative is ready to convert.In this video, Steve P. Young breaks down the most important step to take before launching paid ads on Meta, TikTok, Instagram, Facebook, or YouTube: creative research and testing.You’ll learn:✅ Why your ad creative can make or break a paid campaign✅ The key metrics to watch, including hook rate and

B2B Strategies for a B2C App Sep 5, 2026 01:15:19 What if your biggest growth opportunity isn’t another ad campaign, but an entirely different distribution channel?In this live session, we’re joined by Jason Mathew, Founder & CEO of LeadMeNot, a digital wellness platform helping people build healthier relationships with technology.Jason will share how LeadMeNot is expanding beyond traditional B2C app growth by selling licenses to universities

Best ASO Tools: Which One Has the Most Accurate Data? Sep 1, 2026 00:09:45 Try AstroASO:https://tryastro.app?aff=nWj08Which ASO tool actually has the most accurate keyword data?In this video, Steve P. Young compares Mobile Action, AppTweak, App Radar, and Astro using real data from a newly launched app to assess their keyword popularity, difficulty, and ranking scores.You’ll also see the exact ASO workflow we use at App Masters, from finding keywords with ASO Mobile, val

This Dev Made $5K MRR Look Easy (Copy This ASO-First Strategy) Aug 29, 2026 01:20:54 What if the best app idea isn’t in your head, but hidden in the App Store?In this livestream, we’re joined by Mohamed Khaled Selim, an Egyptian indie app developer and former professional football player who transitioned from sports to software development.After building 10 unsuccessful apps, Mohamed discovered a different approach: start with the keyword, not the app idea.He’ll share how this key

The UGC Marketing Playbook Behind 300M+ Monthly Views Aug 25, 2026 00:16:58 Join the App Founders Community:https://appfounders.co/Nicole Cheung's apps are pulling 300-400 MILLION monthly social views, and her UGC Marketing system is a huge reason why.In this video, she opens up the entire UGC Marketing Playbook: what she pays, how she finds creators, and how she gets brand-new accounts to actually go viral.You'll discover:✅ Her exact base rate + CPM bonus structure ($10-

The Highest Performing Paywalls for Apps Aug 22, 2026 01:16:51 Link to the Notion doc:https://app.notion.com/p/superwall/App-Masters-Podcast-3c39c6f344178086becce9df17c27979 The subscription app landscape is evolving faster than ever.In this episode, Nick Godwin, Product & Customer Growth at Superwall, shares what the highest-performing subscription apps are doing differently in 2026. From winning paywalls and onboarding flows to AI agents, experimentatio

We’ve Tested 100s of Paywalls. Here’s What Actually Converts. Aug 18, 2026 00:19:36 Get the Presentation Deck:https://appmasters.com/paywall-presentation/What makes a high-converting app paywall? After testing hundreds of paywalls, Steve P. Young breaks down the strategies that consistently drive more trial activations, subscriptions, and revenue.From hard vs. soft paywalls to pricing, free trials, CTAs, social proof, and onboarding, this video covers the practical paywall optimi

Indie Developer Live: Ask Me Anything About Your App Aug 15, 2026 01:32:46 Our latest Ask Me Anything with Steve P. Young is now available to watch! In this AMA, Steve answers questions from app founders on ASO, ASA, Meta Ads, monetization, growth, and scaling an app business.From acquisition and revenue growth to entrepreneurship and personal experiences, we covered a wide range of topics — and no question was off-limits.If you missed the live session, catch the full re

RevenueCat Tutorial: Subscriptions, Paywalls, Analytics & More Aug 11, 2026 00:13:06 Join the App Founders Community: https://appfounders.co/If you're building a subscription app, you're probably already using RevenueCat—but are you using it to its full potential?In this step-by-step RevenueCat tutorial, I walk through the features, dashboards, and reports that have helped us grow subscription apps generating over $37,000 in monthly recurring revenue (MRR).Most developers

$140K MRR Niche Dating App in Just 6 Months Aug 8, 2026 01:06:28 What does it take to build a dating app to $140K MRR in just 6 months, while launching in only one country?In this live session, we're joined by Gabriel Zeitoun, founder of BPM, a dating app built exclusively for sporty people. Despite being available only in France, BPM has achieved impressive growth through a relentless focus on product design, onboarding, paid acquisition, and long-term ret

App Ideas That People Are Already Searching For (Steal This Strategy) Aug 4, 2026 00:19:34 Join the 100+ app founders for The Road to 1K MRR Challenge: https://appfounders.co/Most app developers fail before they even write their first line of code.Why?Because they start with an idea instead of validating the market.In this video, Steve breaks down my Tentacle Strategy, the exact framework I use to discover profitable app ideas by analyzing successful apps instead of brainstorming random

How She Built Two AI Apps to $300K MRR Aug 1, 2026 01:19:07 Join the Exclusive Distribution First Workshop - Find. Rank. Scale. Get Tickets: https://luma.com/qcmhcnf3How do you build AI apps that go viral without spending a dollar on ads?In this episode, we're joined by Nicole Cheung, a serial app founder behind three viral consumer apps. Nicole has scaled her apps to millions of users through viral product design and organic distribution, without p

This Speaker Cleaner App Makes $400K / Month Jul 28, 2026 00:08:59 Be a part of the $1K MRR Challenge inside the App Founders Community:https://appfounders.co/Can a simple speaker cleaning app really make over $400,000 per month?In this video, we break down Clear Wave, a Water Eject Speaker Cleaner App that generates an estimated $350K–$400K+ in monthly revenue through App Store Optimization (ASO), keyword targeting, and a simple app monetization strategy.You&#39

Why App Store Screenshots Matter for ASO Jul 25, 2026 01:12:24 Your App Store screenshots can make or break your conversion rate.In this live session, we're joined by Sam, founder of AppScreens, a platform she built as an indie-founder after experiencing firsthand how time-consuming and frustrating it was to create, upload, and manage screenshots at scale.She'll share how developers can create professional, high-converting App Store screenshots withou

How to Create App Store Screenshots That Get More Downloads Jul 21, 2026 00:21:49 Try: https://appscreens.com/Want to increase your App Store downloads by 30% without changing your keywords or running more ads?In this video, Steve P. Young breaks down the exact App Store screenshot strategy that helped one app increase downloads by 30% through a simple screenshot A/B test.You'll learn why screenshot designs are often more important than App Store Optimization (ASO) keywords

Apple’s 2025 App of The Year Jul 18, 2026 01:09:32 Most app developers focus on ASO and paid ads, but Apple's ecosystem offers powerful growth opportunities that many teams completely overlook.In this live session, we're joined by Clémence Rigal from Tiimo, the visual AI planner built for real life and recognized as Apple's App of the Year 2025, along with several other industry awards.Drawing from her experience leading growth at comp

The Web2App Playbook: Scale Your App Without App Store Limits Jul 14, 2026 00:28:28 Join our community of App Founders: https://appfounders.co/Everyone is focused on growing installs inside the App Store, but the biggest opportunity for app developers in 2026 may actually start on the web.In this video, Steve P. Young breaks down why Web2App campaigns have become one of the fastest-growing acquisition and monetization strategies for mobile apps. From avoiding App Store fees to im

The $17B Shift: Why Direct-to-Consumer is Reshaping the App Economy Jul 11, 2026 00:57:53 What if the future of app monetization doesn't happen inside the App Store?According to new research from Appcharge and GDC Festival of Gaming, direct-to-consumer (DTC) monetization has already grown into a $17 billion market in mobile gaming, and the biggest winners are seeing 35% higher revenue while building stronger relationships with their users.In this episode, we’re joined by David Stel

Subscription Apps Making 10x More With This One Trick Jul 7, 2026 00:21:08 You'll learn how app founders are increasing trial activations, improving subscription conversions, boosting ARPU, and maximizing revenue without adding new features.Steve breaks down real case studies, including:✅ A simple onboarding change that increased revenue by 21%✅ The 3 screens before the paywall that boosted trial activations by 56%✅ Why hard paywalls continue to outperform for many s

The #1 Thing Preventing Your App From Scaling Faster Jun 30, 2026 00:13:52 Most app founders think growth is limited by creatives, ASO, or ad performance.But there's another problem that quietly kills scale: cash flow.In this video, I break down the biggest bottleneck many indie app developers face when scaling with Apple Search Ads, Meta Ads, or any paid acquisition channel, and why waiting 45+ days for Apple and Google payouts can prevent you from growing faster.Yo

ASO-First Vibe Coding - Stop Building Apps Nobody Wants Jun 27, 2026 01:03:42 Are you vibe-coding apps? Now that everybody is building apps with AI, there’s a huge problem that is occurring.The problem? A bigger wasteland of AI slop with no distribution.In this episode, Steve P. Young breaks down why most app founders are focused on the wrong thing, and why distribution, monetization, and finding what people are already searching for matter far more than shipping another fe

Copy Our $70,000/Month Apple Ads Strategy Jun 24, 2026 00:22:50 Want better results and ROI from your Apple Search Ads?In this video, I break down the exact Apple Ads campaign structure we use to manage over $70,000 per month in ad spend across mobile apps.You'll learn the two core campaigns we recommend starting with, how to structure your account for scale, and the common mistakes that waste budget and limit growth.Whether you're launching your first

From $50 In The Bank To Multi-Million-Dollar Exit Jun 20, 2026 01:29:29 What does it really take to raise money, find product-market fit, and build a startup worth acquiring in 2026?In this episode, we are joined by Susan Ho, an entrepreneur, startup advisor, and former founder who built and exited travel-tech startup Journy to Hopper. shares the lessons she learned building Journy from the ground up, raising capital, navigating the founder journey, and ultimately sel

The Untapped Ad Revenue Opportunity for Mobile Apps Jun 13, 2026 01:01:05 Most app publishers are leaving ad revenue on the table, especially in under-monetized regions.In this episode, we are joined by Nana Landau, In-App Partnerships at Yango Ads, to discuss modern ad monetization strategies, how localized demand impacts publisher revenue, and why emerging markets represent one of the biggest untapped growth opportunities for mobile apps.We’ll explore real case studie

Hidden Revenue Levers for Higher ROAS & LTV Jun 9, 2026 00:10:48 In this talk at AppsFler MAMA SF 2026, Steve P. Young breaks down the latest app monetization strategies that are actually working in 2026, including onboarding paywalls, paid intro offers, reverse trials, hard paywalls, discount pricing psychology, and subscription optimization.Drawing from real app case studies and experiments, Steve shares actionable tactics that have helped apps dramatically i

Generative Engine Optimization (GEO): Grow Downloads With AI Search Jun 6, 2026 01:22:04 Generative Engine Optimization, or more commonly known as AI search, is reshaping app discovery faster than most founders realize.In this episode, we are joined by David Andersen, Co-Founder & CTO of BrandViz.AI and former Google engineer, to explore how Generative Engine Optimization (GEO) is reshaping app visibility across ChatGPT, Gemini, Claude, Perplexity, and more.As more users ask AI to

How U-Haul Saved $3M By Adding This One Simple Feature Jun 2, 2026 00:06:47 Recorded live at MAU Vegas 2026 in collaboration with AppsFlyer, Steve P. Young had a quick conversation with David LoPresti, Director of Consumer Apps at U-Haul, to break down the app strategies helping millions of customers during one of the most stressful moments in life: moving.David shares how a simple UX improvement inside the U-Haul app eliminated over 600,000 customer support phone calls a

7 Ad Monetization Hacks Top Apps Use in 2026 May 26, 2026 00:15:03 Are you leaving money on the table with your app monetization strategy?In this video, Steve P. Young breaks down the ad monetization hacks top gaming and non-gaming apps are using right now to increase revenue, retention, and even app downloads.Steve also shares real examples from successful apps like Spotify, Netflix, Fun Run, and Cleanup, plus insights from AppsFlyer’s latest subscription trends

MAU Vegas 2026 Debrief: AI, Growth & What Actually Worked May 23, 2026 01:03:49 Steve P. Young just got back from MAU Vegas 2026, slightly jet-lagged, heavily caffeinated, and loaded with fresh insights on app growth, AI, monetization, onboarding, and the strategies mobile leaders are quietly using right now.In this special debrief episode, Steve breaks down the biggest trends, smartest tactics, and most interesting conversations from MAU Vegas, including the app growth strat

This Fitness App Makes $200K a Month Using Only AI Video Ads May 19, 2026 00:12:34 In this video, Steve P. Young breaks down how modern apps are scaling using AI video ads, Meta ads, and web-to-app monetization funnels, with real examples from top-performing apps like MadMuscles.We analyze how AI-generated creatives are outperforming traditional ads, why web-to-app checkout flows are becoming the dominant monetization strategy, and how leading apps are combining paid acquisition

The App Distribution & Monetization Trends in 2026 May 16, 2026 01:05:40 In this solo episode, Steve P. Young breaks down the latest trends in app monetization and distribution, sharing insights from recent industry discussions, including key takeaways from the Business of Apps event.Steve will also answer audience questions related to apps, business growth, monetization, and scaling strategies, and share practical insights you can apply immediately to increase downloa

Why Most Apps Are Failing in 2026: 7 Mistakes Killing Your App Success May 12, 2026 00:24:17 Before you build your app in 2026, watch this. 🚨In this video, we break down 7 deadly app development mistakes that can destroy your app before it even gets traction, and how to avoid them.If you’re working on a startup, SaaS, or mobile app idea, these insights will save you time, money, and months of frustration.You’ll learn how to approach app development, UI/UX, marketing, and monetization the

How He 3X’d Install-to-Paid in a Niche Fitness App Category May 9, 2026 01:27:21 In this episode, we break down a real app growth case study with Michael Durst, Founder of FaithFull AI Nutrition Tracker, focused on helping users improve their health through AI-powered tracking and smart insights.Michael will share the real strategies he used to increase his app’s install-to-paid conversion from 2.25% to 6.81% in just 6 months. This is a deep dive into the exact strategies, exp

3 Critical Mistakes Killing Your App Engagement May 5, 2026 00:16:25 Struggling with low app engagement or high churn? In this video, we break down 3 critical deep linking mistakes that are silently killing your app growth, and exactly how to fix them. 🚀Learn how to improve user onboarding, retention, and activation using proven deep linking strategies backed by real data. From seamless onboarding flows to powerful re-engagement tactics, this is a must-watch for an

Live App Growth Coaching: Scaling Apps in 2026 May 2, 2026 01:09:28 Join us for a LIVE coaching call with Gary Levitt, co-founder of Future Moments, where we break down real strategies to grow apps in today’s competitive market.Gary Levitt is a musician, audio engineer, comedian, and entrepreneur. He is the co-founder of Future Moments, a company behind 11+ apps designed to help creators improve audio and video production.Today, we’re diving deep into what actuall

Live App Store Optimization Tutorial (ASO) Apr 28, 2026 00:34:29 Want to know how to actually grow your app with App Store Optimization (ASO)? In this video, you will see Steve do ASO live, so you can see our exact process for optimizing apps for more downloads and revenue.We collaborate with indie developer Flo to audit his app and reveal our full App Store Optimization process, from keyword research to monetization strategy.You’ll Learn:✅ The exact ASO framew

This Sleep Sounds App Makes $800K a Month (Copy Their Onboarding) Apr 21, 2026 00:11:23 Want to know how a sleep sounds app is generating up to $800K/month?In this video, Steve P. Young breaks down the BetterSleep app and reveals the exact onboarding, paywall, and monetization strategies driving massive revenue.If you're building an app, this teardown will show you how to increase conversions, improve retention, and maximize monetization using proven techniques.You'll learn:✅

The Secret User Psychology Behind 100M Users’ App Apr 18, 2026 01:07:48 What if the real reason your app isn’t growing… isn’t your ads, features, or budget, but your understanding of user psychology?In this special birthday episode, we are joined by Colin Hodge, startup founder and growth expert behind apps with 100M+ users, including the Top 10 dating app DOWN, to break down how the best apps in the world actually grow.From launch to retention to revenue, Colin share

How to Create High-Converting AI UGC Ads in Minutes (No Creators Needed) Apr 14, 2026 00:13:59 Most apps don’t fail because of bad ads…They fail because they don’t produce enough winning creatives.In this video, I’ll show you how to create high-converting UGC-style ads using AI, without hiring creators, managing influencers, or wasting weeks on production.This tool lets you generate dozens of ad creatives in minutes, so you can test faster, scale faster, and finally crack paid acquisition.Y

How to Build an App Studio by Buying Apps [The Wall Street Playbook] Apr 11, 2026 01:14:01 In this episode, we are joined by Josh Peleg, who has deployed over $23M into mobile apps and games, to break down how top app studios are using a Wall Street-style playbook to acquire, grow, and scale apps faster than ever.We go deep into the buy vs build decision, how to spot undervalued apps, and the exact frameworks used to turn small apps into massive revenue drivers.Josh will also share real

The Productivity App That Actually Stops Procrastination (Wisey App Review) Apr 7, 2026 00:12:28 Looking for a productivity app that actually helps you stop procrastinating and get things done?In this video, we break down the Wisey app, a powerful productivity tool that combines focus sessions, habit tracking, and bite-sized lessons to improve retention and drive real results.But more importantly, we’ll show you the one feature you should copy if you're building an app to boost engagement

AI Apps & $6B Trends: What’s REALLY Working in 2026 Apr 4, 2026 01:04:49 In this episode, we’re joined by Summer Liu, CMO of SocialPeta, one of the leading ad intelligence platforms used by top app developers and marketers worldwide.Summer will break down the latest data from 90K+ advertisers and 1.7B+ ad creatives, revealing what’s actually driving installs, revenue, and scale in 2026. She’ll also share the trends from AI apps and short drama apps to the top-performin

This Self-Improvement App Might Kill MasterClass: RiseGuide Review (2026) Mar 31, 2026 00:21:29 Looking for a self-improvement app that actually helps you improve your memory, focus, and communication skills?In this video, we break down RiseGuide, a powerful personal development app designed to help you train your brain, build better habits, and become a more confident communicator.You’ll discover:✅ How RiseGuide uses personalized onboarding to tailor your learning experience✅ Why long-form

Build Better Paywalls with AI Mar 28, 2026 00:57:18 This week, we’re joined by Trent Hommeyer, Founding Growth Product Manager at Helium, a powerful platform helping app founders build, test, and optimize high-converting paywalls faster than ever.In this episode, we’ll build paywalls live using crazy, unconventional ideas, break down the best-performing vs worst-performing paywalls, and reveal proven strategies to test and iterate faster inside you

App Monetization Tactics No One Is Talking About Mar 24, 2026 00:16:15 Want to convert more free users into paying customers?In this video, Steve P. Young shares little-known app monetization strategies used by top subscription apps to increase conversions, improve paywalls, and grow revenue.If you’re building a mobile app, SaaS product, or subscription app, these monetization tactics can dramatically improve your trial conversions, paid subscribers, and overall reve

How One Validated App Idea Turned Into a $70K/Month App Mar 21, 2026 01:35:47 Most founders quit after their first failed product. Vadim failed three apps before finally building one that worked.Vadim is the founder of KBMH, a kettlebell workouts app that grew from a simple MVP built for himself into a fast-growing fitness app generating $80K+ per month.After years of failed ideas, bad product decisions, and zero traction, everything changed when Vadim focused on validating

The Simplified App Analytics Tool Every Indie Dev Needs Mar 17, 2026 00:07:04 App Store Connect shows a lot of data, but it’s not always easy to understand.In this video, Steve P. Young demos AppSignals, a new app analytics dashboard built specifically for indie app developers and small app teams.AppSignals simplifies your App Store analytics and shows the most important app growth metrics in one clear dashboard.Instead of digging through complicated reports, you can instan

Subscription App Growth Is Getting Brutal (RevenueCat Data Explained) Mar 14, 2026 01:14:25 In this episode, we break down the 2026 State of Subscription Apps report from RevenueCat, one of the largest analyses of subscription app performance ever conducted.We’re joined by David Barnard, Growth Advocate at RevenueCat, to unpack the key insights from the report.The study analyzes 75,000+ apps and more than $11B in revenue across over a billion transactions, revealing what’s actually worki

Web-to-App Strategy: How Brands Lose Millions Without Deep Linking (Fix Your App Conversions) Mar 10, 2026 00:10:20 Most brands are quietly losing revenue because their web-to-app journey is broken.In this video, Steve P. Young (Founder of App Masters) breaks down:✅ Why ecommerce apps convert 3X higher than mobile web✅ How poor deep linking kills installs and revenue✅ Smart banner mistakes even big brands make✅ How Nike and Sephora handle web-to-app differently✅ How to fix your mobile growth funnel todayIf you&

How I Built Multiple $1M+ ARR Product Mar 7, 2026 01:27:10 In this episode, we are joined by Zakhar Azatian, a bootstrapped technical solo founder based in San Francisco and the creator of BeHard, a gamified accountability app built around lifestyle challenges.He’s a two-time founder with one successful exit and has grown B2C mobile products to over 1 million users, without a big team or massive funding.In this session, Zakhar breaks down how he generates

How to Sell Your App or SaaS Business: Exits, Acquisitions & App Marketing Secrets Mar 3, 2026 00:25:14 How do you successfully sell your app, prepare for a business exit, or structure a SaaS acquisition deal? In this episode, Steve P. Young, Founder of App Masters, on Exit Podcast by Flippa, shares real-world lessons from building, selling, and nearly exiting multiple app businesses, plus what founders must know before attempting a 7-figure exit.You'll learn:✅ How to sell apps on Flippa✅ Common

App Monetization: Paywalls, Pricing & Revenue Growth Strategies Feb 28, 2026 00:57:13 In this solo episode, Steve P. Young, Founder of App Masters, breaks down the newest and most effective app monetization strategies working right now and some key insights he presented at AppsFlyer’s MAMA San Francisco 2026.With competition increasing across the App Store and Google Play, monetization is no longer just about adding a paywall; it’s about designing the right pricing strategy, struct

App Marketing 101: How to Grow in a Crowded App Market Feb 24, 2026 00:18:10 With AI tools making it easier than ever to launch new apps, competition is exploding. The real competitive advantage today isn’t product — it’s distribution.In this video, I break down the single most important factor in app marketing: channel market fit and the 5 distribution channels you should consider to grow your app faster.If you’re struggling to get downloads, this is the uncomfortable tru

Lifecycle Experiments That Drive Revenue Feb 21, 2026 01:02:28 In this episode, we are again joined by Michael Gants, founder and CEO of Encore, a new SDK helping subscription app developers turn churned users into paying subscribers.Michael is a Stanford grad, a Time Magazine “Leader of Tomorrow”, and a seasoned founder with a passion for building sustainable consumer businesses. Michael breaks down how leading apps use lifecycle experimentation, not just ac

App Store Optimization: The Proven ASO Framework for 2026 Feb 17, 2026 00:17:05 Want to increase your organic downloads without spending money on ads? In this video, I break down our proven app store optimization (ASO) framework for 2026. Whether you are an indie developer or managing a big brand, these strategies will help you rank higher on both the Apple App Store and Google Play Store.We cover the exact steps we use at App Masters to help clients find success, from keywor

How to Build Profitable Apps With AI Feb 14, 2026 01:04:51 AI has fundamentally changed app development. With vibe coding, agentic workflows, and modern AI development tools, what used to take 6 months to build can now be shipped in weeks. Costs are lower than ever. Speed is no longer the bottleneck.But here’s the problem: faster development hasn’t led to better products or stronger app businesses.In this livestream, we’re joined by Chaim Sajnovsky, Found

This AI Photo Editing App Makes $500K a Month Feb 10, 2026 00:12:33 Most AI photo apps try to do everything, and end up blending in.In this video, Steve P. Young breaks down how Photo Revive AI scaled to over $500K/month by doing the opposite: niching down first, then expanding later.Instead of launching as “another AI image generator,” this app positioned itself around photo restoration and revival and used smart ASO, onboarding, and paywall strategies to win in

How BeReal Built 41M Users by Breaking Every Social Media Rule Feb 7, 2026 01:00:46 In this episode, we’re joined by Ben Moore, U.S. Managing Director of BeReal, one of the most culturally relevant social apps of the past decade.With 41M+ monthly active users worldwide, BeReal became App of the Year 2022 by doing what most social platforms wouldn’t: going against algorithms, filters, and AI-driven content.With a background leading growth and monetization at TikTok, Walmart Connec

AppAdvice Shuts Down and The Future of Apps Gone Free Campaigns Feb 3, 2026 00:18:44 AppAdvice has officially shut down — so what does that mean for Apps Gone Free campaigns and lifetime free promos?In this video, Steve breaks down what really happened, why Apple is paying closer attention to these campaigns, and whether Apps Gone Free strategies still work in 2026.He'll share real data, real case studies, and hard-earned lessons from running these campaigns for years, includi

The Experiments That Made Hily a 40M+ User App Jan 31, 2026 01:13:16 In this episode, we’re joined by Liubomyr Pivtorak, Chief Product Officer at Hily, one of the world’s fastest-growing dating apps with over 40 million users worldwide.Liubomyr has spent the last 10 years in B2C mobile, including 8 years in the hyper-competitive dating industry, leading products that scaled to 10M+ and 30M+ users globally.He’ll take us behind the scenes of how Hily grew in a red oc

This Simple Note-Taking App Makes $20K / Month (and How You Can Build Your Own) Jan 27, 2026 00:12:21 Most app founders overcomplicate things. This Notepad app? It makes $20,000/month with a design straight out of 2013. 😳In this video, Steve P. Young breaks down why simple apps still win — and how distribution, not design, is the ultimate growth engine.Steve will also show you how he vibe-coded his note-taking app. 💡 You’ll discover:✅ How this 10-year-old Notes app ranks #2 for “notes” organically

How a Solo Founder Built a $30K/Month App with 5.2M Installs Jan 24, 2026 01:30:33 In this episode, we’re joined by one of our community members, John McEvoy, founder of Momego, the worldwide transit tracking app with over 5.2 million installs and 400,000 daily active users, built entirely by one person.John started as a graphic designer and taught himself to code. Today, his app generates $30K in monthly recurring revenue, powered by localized ASO, clever ASA, and great feature

Watch This Before Building Your App (Build a Profitable MVP) Jan 20, 2026 00:12:05 If you’re building your first app — watch this before you write another line of code.In this video, Steve P. Young reveals:✅ The #1 mistake app founders make when building their first app✅ The simplest MVP formula that actually drives revenue — not downloads✅ Why distribution matters more than features✅ How to build your Minimum Viable Revenue (MVR), not just an MVP✅ Real-world examples of indie a

App Growth Secrets for 2026 “They” Don’t Want You to Know Jan 17, 2026 01:10:01 Discover the app marketing strategies that actually work in 2026, from ASO and paid acquisition to creative testing and retention hacks that are driving real ROI today.In this session, Steve P. Young, Founder of App Masters, shares what’s working right now across hundreds of apps — including:✅ 2026’s best-performing ad channels (Meta, TikTok, CTV & more)✅ How to combine ASO + paid for explosiv

The Businesses I Started Before App Masters Jan 13, 2026 00:16:39 Before App Masters became a leading app marketing agency, I built a LOT of businesses that went absolutely nowhere. 😅In this video, I’m pulling back the curtain and sharing all the failed businesses, side projects, and lessons that paved the way for App Masters. If you’re struggling with your app, startup, or any business, this is for you. You’ll see how:✅ Every “failure” teaches you the next step

How LingQ Scaled to Millions with Zero Ad Spend Jan 10, 2026 00:53:57 In this episode, discover the app marketing strategies that helped LingQ scale to millions of users with zero ad spend. We are joined by Mark Kaufmann, Co-Founder and CEO of LingQ, to reveal exactly how they built a product people love.A former pro hockey player turned tech founder, Mark brings a unique perspective on performance, resilience, and building products that scale. Together with his fat

How Building a Community Took Me from Side Hustles to 7 Figures Jan 6, 2026 00:26:41 How do you go from endless side projects to building a 7-figure business you love?The answer isn’t a marketing hack, or even an app idea — it’s community.In this video, Steve P. Young takes you behind the scenes of his entrepreneurial journey — from launching his first app while working full-time, to quitting his corporate job, to scaling App Masters into a global business.You’ll discover how join

How Newsjacking Exploded App Downloads Dec 30, 2025 00:10:43 What if one tiny visual tweak could send your app viral? 👀In this episode, we dive into newsjacking — also known as situational marketing — with a real case study from the crypto world. When CoinStats swapped its Bitcoin logo with the SEC Chairman’s face during the Bitcoin ETF approval hype, things blew up.💡 You’ll learn:✅ How to use newsjacking to ride trending moments✅ Why timing and humor drive

Copy Headway’s $100M+ Web2App Funnel Strategy (That Converts Like Crazy) Dec 23, 2025 00:41:17 Headway is one of the biggest spenders in mobile marketing, generating hundreds of millions in revenue through its insanely effective Web2App funnel.In this breakdown, Steve P. Young and Igor Lyubimov, CEO, web2wave, reveal the exact flow Headway uses to turn cold traffic into paying users — and how you can model it for your app.You’ll discover:✅ The psychology behind high-converting Web2App funne

Live App Store Optimization (ASO) Audit & Optimization Dec 20, 2025 01:10:20 In this live session, Steve P. Young will perform a real-time ASO audit using ASOMobile.net, the powerful all-in-one tool for keyword research, competitor analysis, and app visibility tracking.He’ll analyze 3 different apps of our App Founders Community members, each with unique ASO challenges — and show how to find keyword opportunities, optimize metadata, and boost organic downloads:🔥 Piko AI: M

Episodes

Recommended