Africa Business of Sport Podcast
Africa Business of Sport Podcast is an award-winning sport business podcast that delivers expert analysis of business trends, stories and developments across the sport industry in Africa and globally. The podcast gathers and interrogates various global and local perspectives of the rapidly evolving sports business ecosystem. Co-hosted by African sport business experts Edem Spio and Jabu Mtwa.
Episodes
E166: The BAL’s Media Rights Moment: A New Era - BAL #2
This is an episode of our special BAL S6 Series, a 6-part deep dive into the business of the Basketball Africa League exploring its strategy, structure, growth, and investment landscape, featuring insights from basketball expert and Forbes SportsMoney contributor Sindiswa Mabunda, as we unpack how the league is shaping the future of sport and business across the continent. In this episode, Edem an
E165: Post-Kalahari Conference Review – BAL #1
This is an episode of our special BAL S6 Series, a 6-part deep dive into the business of the Basketball Africa League exploring its strategy, structure, growth, and investment landscape, featuring insights from basketball expert and Forbes SportsMoney contributor Sindiswa Mabunda, as we unpack how the league is shaping the future of sport and business across the continent. In this episode, Edem an
E164: Milano Cortina 2026 - Christian Klaue
This is an episode of "The Business of the Winter Olympics", a series focused on the sports business aspects of the Milano Cortina 2026 Olympic & Paralympic Games featuring senior executives from the International Olympic Committee (IOC).In this episode, the Director of Corporate Communications and Public Affairs at the International Olympic Committee (IOC), Christian Klaue, joins Ed
SPECIAL EPISODE: Fast Tracks and Dark Deals – Michael Payne
In this episode, Edem and Jabu welcome Michael Payne back to the podcast for a comprehensive discussion about his new book 'Fast Tracks and Dark Deals: How Sport Became Business and Business Became Sport'. The conversation explores Payne's upbringing, his experiences with the IOC during its crisis, the intricacies of Olympic bidding wars, and his transition to Formula One. They delve i
E163: Inside MRM's African Sport Investment Strategy – Ian Briggs & Mokgatle Mokgatle
How do you build a sustainable sport investment portfolio in a market where commercial structures are still emerging?In this episode, Edem and Jabu are joined by MRM Sport Capital Co-founders Ian Briggs and Mokgatle Mokgatle to explore the rise of private equity in African sport. The conversation covers the story behind MRM Sport Capital, the rationale for a dedicated sport investment firm, and th
E162: Empowering the Next Generation Through Sport and Leadership – Champs for Change
What does it take to turn sport into a movement for youth leadership and empowerment across Africa? How can young people shape the future of the continent through sport?In this episode, Edem and Jabu sit down with Champs for Change (C4C) co-founders Memuna Williams, Randy Soumahoro, and Clarisse Machanguana to explore how C4C is redefining youth empowerment through sport. They discuss the organisa
E161: The Untapped Sponsorship Potential of African Women's Football - Shafeeqah Isaacs
As women’s football continues to gain global momentum, Africa stands at a pivotal moment to redefine how brands, leagues, and communities invest in the women’s game. How can African women’s football unlock its full sponsorship potential?In this episode, Edem and Jabu are joined by sport marketing expert Shafeeqah Isaacs to unpack her journey into the sports industry, South Africa’s football sponso
E160: Shaping Cape Town's Urban Transformation through Hosting the Olympic Games – Rashiq Fataar
What would it take for Cape Town to become the first African city to host the Olympic Games? In this episode of the Africa Business of Sport Podcast, Edem and Jabu sit down with Rashiq Fataar, urban strategist and co-lead of the Cape Town 2040 think tank, to explore the city’s long-term vision, the risks and opportunities of hosting the Olympics, and how mega-events can drive urban transformation.
E159: Connecting Africa to Global Sport Education with GIS – Rick Cross
In this episode, Edem is joined by Rick Cross, Global Recruitment Manager at the Global Institute of Sport (GIS), to unpack a new and exciting partnership between GIS and Africa Business of Sport. They explore why Africa is a key focus market for international sports education, the uniqueness of GIS programs like the MSc in International Sport Management and MA in Sports Agency, and how this partn
E158: World Cup 2026, LA28 and the Politics of Hosting Under Trump – Jonathan Miseroy
In this episode, Edem and Jabu sit down with Jonathan Miseory, Co-Founder and Chief Strategy Officer of Hadaf Global, to have a timely conversation about sport and international diplomacy. They trace the roots of sport diplomacy, examine how events like AFCON 2025 and the Dakar 2026 Youth Olympics reflect Africa’s increasing use of sport to expand its soft power, and explore how upcoming sporting
E157: Inside AWFC's Game-Changing Deal with DAZN – Maxwell Kalu
In this episode, Edem is joined by the Founder of African Warriors Fighting Championship (AWFC), Maxwell Kalu, to discuss the groundbreaking broadcasting deal between AWFC and DAZN, a major milestone that significantly expands the reach of traditional African combat sports to global audiences. They explore AWFC’s broadcasting strategy prior to the DAZN partnership, including its digital-first appr
E156: What Next for Royal AM? – Louis Botha & Nqobile Ndlovu
In this episode, Jabu is joined by tax lawyer Louis Botha and Director of Cash n Sport Research, Nqobile Ndlovu, for a comprehensive discussion the firesale of Royal AM amid tax debts incurred by its owner, Shawn Mkhize. Jabu, Louis, and Nqobile break down the legal, financial, and sporting implications of the case, analysing how it fits into the broader context of South African football.Topics co
BREAKING: Zimbabwe Sports Minister Kirsty Coventry Elected as 10th IOC President
In this episode, Edem and Jabu react to the announcement that Zimbabwe's Minister of Sport and IOC Member, Kirsty Coventry, has been elected as the 10th President of the International Olympic Committe. They discuss the historic development as Coventry becomes the first female president of the IOC and the first African president of the organisation, and outline her plans to reimagine The Olympic Pa
E155: Africa’s Place in the Future of the Olympic Movement – Juan Antonio Samaranch
In this episode, Edem is joined by International Olympic Committee Vice President and Presidential Candidate Juan Antonio Samaranch to discuss his vision for the future of the Olympic Movement. They explore his motives and purpose behind bidding for the IOC Presidency, his approach to evolving and repositioning the TOP Programme, and how the IOC should navigate an increasingly complex geopolitical
E154: How Athletes Can Protect and Commercialise Their Image in South Africa – Dr. Layckan Van Gensen
In this episode, Edem and Jabu are joined by Dr. Layckan Van Gensen, sports law expert and Junior Lecturer at Stellenbosch University, to discuss how professional athletes in South Africa protect and commercialise their image, the key challenges plaintiffs face when claiming compensation for unauthorised use of their image under the common law of delict, the vulnerabilities South African athletes
E153: A 360° Review of Betway SA20 Season 3
In this episode, Jabu and Edem return to review the recently-concluded third season of BetwaySA20, South Africa's premier T20 cricket league. The duo detail the business of the SA20, the league's innovative fan engagement strategy, the commercial partnership portfolio that powers the league and the SA20's significance given the upcoming 2027 ICC Cricket World Cup and cricket's introduction as an O
E152: Analysing Morocco's Readiness to Host AFCON 2025 and 2030 World Cup – Reda Laraichi
In the final episode of this year, Edem and Jabu mark the one-year mark until AFCON 2025 Morocco by having a conversation with African sport business expert, Reda Laraichi. Reda evaluates Morocco's readiness to host AFCON 2025 and the 2030 FIFA World Cup by considering how Morocco is boosting tourism revenues through hosting different sporting competitions, AFCON 2025's commercial landscape and ho
E151: FIFA Confirms Hosts of 2030 and 2034 World Cups
In this episode, Edem and Jabu reflect on FIFA’s unusual unopposed bidding process in awarding the 2030 and 2034 World Cups, Morocco co-hosting the 2030 World Cup with Spain and Portugal, the African Development Bank issuing a €650m loan to Morocco for World Cup transportation infrastructure development, and Saudi Arabia’s successful 2034 World Cup bid with 15 new stadiums planned across four citi
E150: Qatar's Post-World Cup Deployment of Sports Diplomacy – Dr. Danyel Reiche
In this episode, Edem and Jabu are joined by Visiting Professor at Georgetown University in Qatar, Dr. Danyel Reiche, to reflect on Qatar’s journey post-FIFA World Cup 2022, critically examining how the tournament has shaped the nation’s sports policy and geopolitical. Danyel, who co-authored "Qatar and the World Cup: Politics, Controversy and Change", extensively interrogates the World Cup's impa
E149: Is F1 Returning to Kyalami or Going to Kigali? – Dr. Kamilla Swart-Arries
In this episode, Jabu is joined by Dr. Kamilla Swart-Arries, Program Director of the Masters of Sports & Entertainment Management and Associate Professor at Hamad Bin Khalifa University, to discuss the potential return of Formula 1 to Africa. Dr. Swart-Arries explores the history of F1 on the continent, from the 1958 Moroccan Grand Prix to the last race held in South Africa in 1993. She also e
E148: Inside South Africa's First Football Business Event – Evert de Bruyn
In this episode, Jabu is joined by leading international sports lawyer, Evert de Bruyn, a key figure behind The Business of Football Conference (BFC), South Africa's first football business summit. Evert discusses the BFC's context within the wider football business ecosystem in South Africa, the brands organising and sponsoring the event and the importance of creating forums for football stakehol
E147: How PFL Africa Will Shape the Future of MMA – Donn Davis
In this episode, Edem and Jabu sit down with the Founder & Chairman of the Professional Fighters League (PFL), Donn Davis, to discuss the highly anticipated launch of PFL Africa. In an exclusive interview, Donn extensively explains the key drivers behind the PFL’s strategic expansion to Africa, the significant role played by PFL Africa Chairman Francis Ngannou in the formation of the new PFL r
E146: Unlocking Freestyle Football's Potential in Africa – Dan Wood
In this episode, Founder and Head of Partnerships at the World Freestyle Football Association (WFFA), Dan Wood, joins Edem and Shon to discuss the evolution of freestyle or "street" football, the strategies WFFA is employing to promote freestyle football across Africa and the efforts being made by WFFA to professionalise the sport. Dan also highlights how WFFA's partnership with Predator Energy an
E145: Navigating Athlete Branding in the Digital Era – Thomas van Schaik
In this episode, Author of The Athlete Brand Book, Thomas van Shaik, joins Edem and Shon for a comprehensive review of his 600-page book detailing the essential principles of brand-building for athletes. In an extensive deep dive into the modern world of athlete branding, Thomas discusses his five-step rule for athletes wanting to create a personal brand, how athletes from Africa and the world sho
E144: From the Basketball Court to the Boardroom – Natasha Camy
In this episode, NCAA Division 1 Official and Investor of Cape Town Tigers, Natasha Camy, joins Edem to detail her journey in basketball from being a player to referee and investor. Natasha discusses the main drivers behind founding the Referee Ready Academy, the social impact she has led as a BAL4Her Ambassador and the need for infrastructure development to accelerate the growth of basketball in
E143: The Countdown to Africa Football Business Summit Begins – Brian Wesaala
In this episode, Founder and CEO of The Football Foundation for Africa (FFA), Brian Wesaala, joins Edem and Jabu to preview the third edition of FFA’s flagship event, Africa Football Business Summit. Brian recounts the key lessons he and his team have accumulated over the previous editions of the summit and also discusses the purpose and meaning behind this year’s summit theme “Unlocking Africa’s
E142: Inside Seasoned Agency – Tommy Makhobela
In this episode, Founder and CEO of Seasoned Agency, Tommy Makhobela, returns to the podcast to share an insider view of launching a sports and entertainment creative agency in South Africa.In an exclusive interview, Tommy delves into the formative days of Seasoned Agency, the company's partnerships with South African sports and entertainment figures and where he sees Seasoned Agency in the next 1
E141: Brainstorming Betway’s Approach to its R900m Bet on the Premier Soccer League – Ntsika Msuthu
In this episode, former Manager: Sponsorship, Marketing & PR at MultiChoice, Nstiki Msuthu, joins Edem and Jabu to consider the outlook for Betway and the Premier Soccer League (PSL) following the recent conclusion of the deal. Ntsika, who is now Director of Sponsorship and Partnership at Rugby Afrique, discusses African sport's reliance on betting companies, the opportunity for Betway to acti
E140: Omniaudio Ushers In a New Era for Sport Radio in Africa – Kevin Fine
In this episode, CEO of Omniaudio, Kevin Fine – for the first time since launching Omniaudio – joins Edem and Jabu to provide extensive, behind-the-scene insight into the launch of Omniaudio. Kevin discusses the issues facing advertising on traditional radio, how the platform seeks to address long-standing challenges for content creators such as discoverability and monetisation of content, and mor
E139: The Legacy of Thomas Bach as IOC President – Michael Payne
In this episode, the International Olympic Committee's first Director of Marketing, Michael Payne, returns to the podcast to examine the legacy of outgoing IOC President Thomas Bach, the IOC members who are potential presidential candidates, the main challenges and priorities for the next IOC President, and whether the IOC's new bidding guidelines will lead to Olympic hosting monopolisation by dev
E138: What are the Enhanced Games? – Dr. Aron D'Souza
In this episode, President of Enhanced Games, Dr. Aron D’Souza, joins Edem and Jabu to discuss the Enhanced Games, primarily the medical safety and ethical considerations of allowing athletes to use performance-enhancing drugs. Dr. D'Souza also addresses whether the Enhanced Games' commercial revenue is affected by their association with the use of performance boosters, the mixed reception that th
E137: Looking Ahead to LA28 and the Host City of 2036 Olympics – Rob Prazmark
This is an episode of "The Business of the Olympics", a series focused on the sport business aspects of the Paris 2024 Olympic & Paralympic Games featuring senior executives from the International Olympic Committee (IOC), IOC TOP Partners and world-leading sports marketing consultants and professors.In this episode, Olympic Marketing expert, Rob Prazmark, joins Edem and Jabu to discu
E136: VISA's Playbook for Olympic Sponsorship Success – Nicolas Mace
This is an episode of "The Business of the Olympics", a series focused on the sport business aspects of the Paris 2024 Olympic & Paralympic Games featuring senior executives from the International Olympic Committee (IOC), IOC TOP Partners and world-leading sports marketing consultants and professors.In this episode, Paris 2024 Olympic & Paralympic Games Director at VISA, Nicolas Mace, join
E135: Toyota's Olympic Sponsorship Strategy from Tokyo 2020 to Paris 2024 – Cedric Borremans
This is an episode of "The Business of the Olympics", a series focused on the sport business aspects of the Paris 2024 Olympic & Paralympic Games featuring senior executives from the International Olympic Committee (IOC), IOC TOP Partners and world-leading sports marketing consultants and professors.In this episode, Head of Olympic & Paralympic Division at Toyota Motors Europe, C
E134: How Blockchain Technology is Empowering African Athletes – Rebecca Eliot
This is an episode of "The Business of the Olympics", a series focused on the sport business aspects of the Paris 2024 Olympic & Paralympic Games featuring senior executives from the International Olympic Committee (IOC), IOC TOP Partners and world-leading sports marketing consultants and professors.
In this episode, Founder of ProTouch Africa, Rebecca Eliot, joins Edem to discuss t
E133: Crafting a Winning Olympic Sponsorship Strategy – Terrence Burns
This is an episode of "The Business of the Olympics", a series focused on the sport business aspects of the Paris 2024 Olympic & Paralympic Games featuring senior executives from the International Olympic Committee (IOC), IOC TOP Partners and world-leading sports marketing consultants and professors.In this episode, Chairman & CEO of T. Burns Sports Group LLC, Terrence Burns, joi
E132: How AI & Technology Will Power the Global Broadcasting of the Olympics – Yiannis Exarchos
This is an episode of "The Business of the Olympics", a series focused on the sport business aspects of the Paris 2024 Olympic & Paralympic Games featuring senior executives from the International Olympic Committee (IOC), IOC TOP Partners and world-leading sports marketing consultants and professors.In this episode, CEO of Olympic Broadcasting Services (OBS), Yiannis Exarchos, joins
E131: Navigating the Future of the IOC TOP Programme – Michael Payne
This is an episode of "The Business of the Olympics", a series focused on the sport business aspects of the Paris 2024 Olympic & Paralympic Games featuring senior executives from the International Olympic Committee (IOC), IOC TOP Partners and world-leading sports marketing consultants and professors.In this episode, Chairman & CEO of Payne Sports Media Strategies and former IOC Marketing D
E130: The Geopolitics of the Olympic Games – Professor Simon Chadwick
This is an episode of "The Business of the Olympics", a series focused on the sport business aspects of the Paris 2024 Olympic & Paralympic Games featuring senior executives from the International Olympic Committee (IOC), IOC TOP Partners and world-leading sports marketing consultants and professors.In this episode, SKEMA Business Schools' Professor of Sport & Geopolitical Ec
E129: The Business of Olympic Marketing – Anne-Sophie Voumard
This is an episode of "The Business of the Olympics", a series focused on the sport business aspects of the Paris 2024 Olympic & Paralympic Games featuring senior executives from the International Olympic Committee (IOC), IOC TOP Partners and world-leading sports marketing consultants and professors.In this episode, Anne-Sophie Voumard, Managing Director of IOC Television & Marke
E128: What MultiChoice $225m Loss Means for Canal+ Deal
In this episode, Edem and Jabu examine the drivers behind MultiChoice's $225m (R4.1bn) after-tax loss, how the cost-of-living crisis and currency fluctuations across its core markets influenced the results, and what this all means for the ongoing merger negotiation with Canal+.
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E127: The Evolution of The Olympic Partner Programme – Tim Crow
In this episode, Edem is joined by sports marketing expert, Tim Crow, for a comprehensive deep dive into the current state and future of the IOC’s The Olympic Partner (TOP) Programme.
Tim shares his expertise on the history of the TOP programme, why he believes Toyota is reportedly terminating their $835m association with the IOC, whether betting brands or social media platforms such as TikTok m
E126: Understanding Africa's Gameplan To Build a Thriving Sports Industry – Will Mbiakop
In this episode, Jabu is joined by Executive Chairman of African Sports & Creative Institute, Will Mbiakop, to conduct a book review of "Africa Sports Industry: Understanding the Game" including a brief discussion on the ongoing book tour, what led to Will deciding to write and publish a book about the African sports industry, and the major themes covered in the book. Jabu and Will also touch on t
PARTNERSHIP ANNOUNCEMENT: ABSP and MIZIZI Collaborate to Merge African Sport Business & Streetwear
Founder & CEO of MIZIZI International, Paakow Essandoh, joins Edem and Jabu to announce a ground-breaking partnership between Africa Business of Sport Podcast and MIZIZI International.
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E125: How Superstars and Stadiums are Spurring the Rise of the Saudi Pro League – Mohammed Sayeed Khan
In this episode, Founder of MSKhan Lab, Mohammed Sayeed Khan, joins Edem and Jabu to examine the economic and marketing impact of the Saudi Pro League’s superstar acquisition model, average stadium attendances and fan engagement strategies adopted by SPL clubs, the short-term implications of Saudi Arabia’s inevitable 2034 World Cup bid success on infrastructure development, the crucial role being
E124: The Business of Hosting Sports Events in Africa – Daniel Noake
In this episode, Edem is joined by Managing Partner of Hammerton Barca, Daniel Noake, to discuss how his early career experiences at BBC and IMG led to a passion for event management, Hammerton Barca's unique advisory-based value proposition and how it supports governments and other stakeholders in bidding for and delivering global sports events, and the economic impact of Rwanda's pioneering effo
E123: There is No Football Industry Without the Players – Javier Ceppi
In this episode, FIFA’s Senior Player Relations & Engagement Manager, Javier Ceppi joins Edem and Shon to examine how robust team cultures contribute to increased player and club performances in major tournaments, the effectiveness of FIFA’s Social Media Protection Service in counteracting social media criticism and player mental health concerns, the various programmes and initiatives focused on s
E122: #WomenSportsDev – Sally Nnamani, Co-Executive Director at PeacePlayers International
This is an episode of #WomenSportsDev, our ongoing series hosted by one of Africa's leading sports broadcasters, Shon Osimbo, which features insightful conversations with leading female sports executives, leaders and stakeholders about the development of women's sport in Africa and globally.
In this episode, Co-Executive Director: United States at PeacePlayers International, Sally Nnamani, joins
E121: Driving Economic Growth in Africa through Sport Business – Aisha Shuaibu
In this episode, Edem is joined by President of SWA Sports, Aisha Shuaibu to preview the inaugural Sports As A Business Conference. The conversation covers the vision and mission underpinning SWA Sports’ purpose to drive economic growth through sports in Africa, the long-term objectives of the Sports As A Business Conference, and working towards building industry-wide credibility in order for the
BREAKING: Canal+ Submits Improved $2.9bn Offer to Buy MultiChoice
In this episode, Edem and Jabu react to the news that Canal+ Group has submitted an all-cash mandatory buyout offer to MultiChoice amounting to $2.9bn (R54m). The duo briefly consider the financial details of the offer, Vivendi's intention to merge Canal+ and MultiChoice to create a global media company, what Patrice Motsepe's potential entry into a deal could potentially bring and why Bowmans (La
E120: How BAL is Expanding Basketball Across Africa – Ruben Boumtje-Boumtje
In this episode, Head of League Operations at the Basketball Africa League (BAL), Ruben Boumtje-Boumtje, joins Jabu to assess the success of the recently concluded BAL Kalahari Conference, the prospect of an increase in participating teams in future BAL editions, the ongoing preparations for the upcoming BAL Nile Conference in Egypt, how the BAL develops and positions its social impact initiatives
E119: Countdown to Paris 2024 – Christian Klaue
In this episode, Jabu is joined by Director of Corporate Communications & Public Affairs at the International Olympic Committee (IOC), Christian Klaue, to discuss how the postponement of Tokyo 2022 impacted the preparation and readiness for Paris 2024, the long-term socioeconomic impact of the $2.2bn Olympic Village in Paris, the IOC’s position on global geopolitical developments ahead of Pari
E118: The Business Model Underpinning La Liga’s Expansion in Africa – Tresor Penku
In this episode, Jabu sits down with Managing Director of LaLiga Africa, Tresor Penku, for a wide-ranging interview in which Tresor discusses LaLiga Africa’s marketing and fan engagement approach, how LaLiga Africa and LaLiga clubs effectively collaborate to support expansion in Africa, what mainly attracts LaLiga clubs to the African continent and the impact of LaLiga Africa’s women’s football in
E117: #AfricaScores – NBA Africa, BAL & Tip Off in Pretoria
In this episode, Edem, Jabu and Ndeye explore the business of basketball in Africa by examining NBA Africa, Basketball Africa League (BAL) and the highly anticipated BAL Kalahari Conference playoffs in Pretoria.
The trio discuss why the NBA launched an African division, the strategic significance of the recent opening of a NBA Africa office in Kenya, and the commercial portfolio and ownership str
E116: #WomenSportsDev – Ella Ireri, Founder of Bridged
This is an episode of #WomenSportsDev, our ongoing series hosted by one of Africa's leading sports broadcasters, Shon Osimbo, which features insightful conversations with leading female sports executives, leaders and stakeholders about the development of women's sport in Africa and globally.
In this episode, Shon is joined by Founder of Bridged - A Sports & Entertainment Resource, Ella Ireri, to
E115: The AFCON 2023 Experience – Jon Boafo
In this episode, Edem is joined by Sports Marketing expert, Jon Boafo, to discuss the popularity and cultural significance of the AFCON’s unofficial theme song ‘Coup de Marteau’, the influence of the presence of African football legends at the tournament, why CAF and national associations ought to integrate local content creators in their marketing strategies going forward and how Cote d’Ivoire ca
E114: #AfricaScores – AFCON 2023 Social Media Report
In this episode, Edem and Ndeye discuss the main and trends findings of the #AfricaScores AFCON social media report, why AFCON 2023 produced record-high digital engagement and how the Confederation of African Football achieved substantial engagement and follower increases during the tournament.
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E113: #BusinessOfAFCON – Leveraging AFCON For Building Long-Term Sustainable Programmes & Partnerships with David Goldblatt
#BusinessOfAFCON is an exclusive five-part series, produced by The Football Foundation for Africa in collaboration with Africa Business of Sport Podcast, which focuses on the various business and commercial aspects of the Africa Cup of Nations 2023. 🏆⚽
In this episode, Author and Football Historian, David Goldblatt, joins Edem, Jabu and Brian to discuss AFCON's relationship with the hydrocarbon i
E112: #BusinessOfAFCON – Maximising Business Opportunities during AFCON with Sandrine Nzeukou
#BusinessOfAFCON is an exclusive five-part series, produced by The Football Foundation for Africa in collaboration with Africa Business of Sport Podcast, which focuses on the various business and commercial aspects of the Africa Cup of Nations 2023. 🏆⚽
In this episode, Founder of Playbook Sandrine Nzeukou, joins Edem and Jabu to discuss AFCON's missed marketing opportunities, her assessment of AF
BREAKING: Canal+ Offers $1.7Bn To Acquire MultiChoice
In this episode, Edem and Jabu discuss Canal+ and their offer to buy 69% of MultiChoice for $1.7Bn, what their objectives are behind the proposed purchase and the legal hurdles Canal+ would need to navigate including listing on the Johannesburg Stock Exchange and merger approval from the Competition Commission of South Africa.
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E111: #BusinessOfAFCON – AFCON, China & Sports Diplomacy with Professor Simon Chadwick
#BusinessOfAFCON is an exclusive five-part series, produced by The Football Foundation for Africa in collaboration with Africa Business of Sport Podcast, which focuses on the various business and commercial aspects of the Africa Cup of Nations 2023. 🏆⚽
In this episode, Professor of Sport and Geopolitical Economy at SKEMA Business School, Professor Simon Chadwick, joins Brian, Edem and Jabu to dis
E110: #BusinessOfAFCON – New World TV & CAF Media Rights with Dr. Gerard Akindes
#BusinessOfAFCON is an exclusive five-part series, produced by The Football Foundation for Africa in collaboration with Africa Business of Sport Podcast, which focuses on the various business and commercial aspects of the Africa Cup of Nations 2023. 🏆⚽
In this episode, Edem and Jabu are joined by Founder & CEO of The Football Foundation for Africa Brian Wesaala to discuss the various conseque
E109: 2024 African Sport Business Preview
In this episode, Edem, Jabu and Ndeye discuss their predictions for the African sport business in 2024. The trio share their views on African sport's TV and Media Rights sector, the sponsorship landscape ahead for properties including Basketball Africa League, Women's Africa Cup of Nations and Paris 2024, and investment in African sport's high-growth sectors such as women's sport and sportstech.
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BREAKING: MultiChoice Announces Imminent Launch of Showmax 2.0
In this episode, Edem and Jabu reflect on the importance of MultiChoice's partnership with Comcast's NBCUniversal and Sky in March 2023 before outlining Showmax 2.0's new app features, its competitive subscription pricing model and the groundbreaking mobile-only Premier League subscription offering.
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E108: #BusinessOfAFCON – Tournament Details, Sponsors & Participating Teams with Ndeye Diarra Diobaye
#BusinessOfAFCON is an exclusive five-part series, produced by The Football Foundation for Africa in collaboration with Africa Business of Sport Podcast, which focuses on the various business and commercial aspects of the Africa Cup of Nations 2023. 🏆⚽
In this episode, Edem and Jabu are joined by Founder & CEO of The Football Foundation for Africa Brian Wesaala to discuss the opportunities a
BREAKING: SuperSport Fails to Acquire AFCON 2023 TV Rights
In this first edition of #ABSPBreaking, Edem and Jabu explain why SuperSport will not broadcast the Africa Cup of Nations (AFCON) 2023 and the impact that New World TV's media rights deal with the Confederation of African Football had on SuperSport's failure to acquire the sublicensing rights to the tournament.
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📮We have been nominated for two Sports Podcast Awards! If y
E107: The Business of Sports Broadcasting – Richard Parr
In this episode, former CNN World Sport Producer, Richard Parr, joins Edem and Jabu to discuss his career journey as a sports journalist. Richard reflects on his early passion for sports and radio that landed him roles at the likes of Al Jazeera, Sky, and Eurosport, the impact of social media on sports journalism and production, the ever changing nature of sports journalism, his experience as a pr
E106: Investing in Africa's Undervalued Sport Business – Mlondi Mashinini
In this episode, Managing Partner of Rumble Ventures, Mlondi Mashinini, joins Jabu to discuss why he founded FanBase Analytics, how FanBase Analytics unlocks fan insights and commercial opportunities, the reasons he believes the African sport business is undervalued, Rumble Ventures’ sport investment strategy and the growing investment trend of African footballers acquiring grassroots football clu
E105: Safeguarding the Legal Foundations of African Sport – Khayran Noor
In this episode, Edem and Jabu are joined by Founding Director of Sports Legal, Khayran Noor, to discuss her decision to specialise in sports law, the importance of developing legal frameworks to protect the integrity and growth of sport in Africa, how Sport Legal empowers athletes and other stakeholders in sport through education, and how sport and law could be utilised to effectively contribute
E104: Transforming African Sport Through Data Insights – Tumelo Selikane
In this episode, Edem and Jabu are joined by Managing Director of Nielsen Sport SA, Tumelo Selikane, to discuss Nielsen Sport's diverse offerings and clients in South Africa, the South African Rugby Union's commercial performance following the Springboks World Cup triumph and the ways in which data can unlock the commercialisation of African sport.
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E103: MultiChoice Finances, SuperSportBet and Showmax's Revamp – Gary Rathbone
In this episode, Founder of Sportscape Media, Gary Rathbone, shares his perspective on SABC’s recurring challenges in acquiring free-to-air rights from SuperSport, the underlying strategic objectives behind broadcasting CAF World Cup Qualifiers on FIFA+, insights from Multichoice’s interim financial results, SuperSport’s entry into sport betting through the rollout of SuperSportBet, and the signif
E102: Saudi Arabia's Bid to Buy Cricket – Anubhav Roda
In this episode, Edem and Jabu are joined by Global Partnerships Manager of SportQuake, Anubhav Roda, to assess the commercial performance of the 2023 ICC Cricket World Cup, the strategy behind the Indian Premier League's (IPL) lucrative media rights business, Saudi Arabia's Public Investment Fund's reported interest in investing in the IPL and how cricket's inclusion in the 2028 L
E101: The Future of Esports in Nigeria – Yahaya Maikori
In this episode, Edem and Jabu are joined by the President of the Nigeria Esports Federation, Yahaya Maikori, to discuss his diverse career experiences in the legal, music and gaming industries, the implications that the new Esports World Cup present for the African esports sector, the unique challenges and opportunities within the esports value chain that face Africa and the strategic partnership
E100: Inside CAF's Sponsorship Acquisition Spree – Hassan El Kamah
In this episode, Commercial Director at Confederation of African Football (CAF), Hassan El Kamah, returns to the podcast to unpack CAF's new Global Partners and commercial sponsors. Hassan discusses the role of IMG in the latest sponsorship acquisitions, the new sponsors acquired and the projected commercial performance of AFCON 2023, his assessment of the first edition of the African Football
E99: #WomenSportsDev – Prisca Mutesi, Senior Legal Counsel at Federation Internationale de l’Automobile
This is an episode of #WomenSportsDev, our ongoing series hosted by one of Africa's leading sports broadcasters, Shon Osimbo, which features insightful conversations with leading female sports executives, leaders and stakeholders about the development of women's sport in Africa and globally.
In this episode, Senior Legal Counsel at Federation Internationale de l’Automobile (FIA), Prisca
E98: A Life in Rugby and Conversations with Madiba – Gavin Cowley
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