Asketic Podcast

Asketic Podcast #66 Pärtel Vurma The Business of Design Jun 1, 2026 00:58:15 Asketic Podcast #66 with our co-founder Miķelis Baštiks and Pärtel Vurma, CEO of Velvet, Estonia's largest design agency.We talked about the business of design, how AI is changing creative work, what clients actually pay for, how agencies approach sales, and why empathy remains a competitive advantage.A conversation about design, business, and the future of creative services.Enjoy.

Asketic Podcast #65 Ģirts Mihelsons – Sport, Design & Discipline May 5, 2026 00:56:45 The same discipline that shapes a football club, is what makes brands and teams last. A special episode with co-Founder Ģirts Mihelsons. We celebrate 20 years of football club Metta & one of the very first logos made by asketic.We get into the story behind the name Metta, why green and white were there from day one, and Ģirts goal of one day making Metta a 100-year club.

Asketic Podcast #64 Ilze Grase-Kibilde – The Myth of Having It All Apr 9, 2026 01:11:26 A candid story of Ilze Grase Kibilde — moving to another country with two kids as a single parent to become Director of Business Development, Digitalisation and Compliance After Sales at Audi AG. With over 20 years in the automotive industry, she's one of those rare people who knows exactly what long-term thinking looks like in practice.We talked about what it really takes to make a bold caree

Asketic Podcast #63 Davis Dargelis – Crypto Down. Latvia Up. Mar 19, 2026 00:39:05 When Bitcoin drops, everyone starts questioning crypto. But underneath that, something else is happening. Davis Dargelis has spent years building in this space — and he's one of those rare people who sees clearly without the hype. We talked about why crypto is quietly shifting from speculation to real infrastructure, what MiCA regulation actually means for Europe, why Latvia is making a smart

Asketic Podcast #62 Martins Pilens – Niche Down & Escape Competition Jan 4, 2026 01:08:47 In Asketic Podcast #62, Mikelis Bastiks sits down with Martins Pilens — architect, designer, and founder of My Wine Design and My Wine Basket — to talk premium branding in a tight niche.They talk about Bauhaus thinking, wine culture, why he runs two offers (pro vs lifestyle), and how it grows in the real world: getting into the right shops and places, building distribution, and letting people meet

Asketic Podcast #61 Matiss Kuba – Scaling Business With Systems Nov 27, 2025 01:03:54 Most people try to grow their business by working harder, Matīss Kuba builds businesses that work without him.In Asketic Podcast #61, @mikelisbastiks sits down with entrepreneur Matīss Kuba to break down how he uses systems to scale companies — from timber production to modular housing.Full episode on YouTube, Spotify, Apple Podcasts#entrepreneurship #businesssystems #asketicpodcast

Asketic Podcast #60 PLAN8 – How the Sound of a Brand Shapes What We Choose Oct 22, 2025 01:02:15 PLAN8’s Calle Stenqvist & Hans Iwarsson reveal the hidden power of sound in branding, UX and design — explaining how a single tone can define a brand like Spotify or LinkedIn, why “the shorter the sound, the more expensive it should be,” and how silence can be just as powerful as music.PLAN8 is a Stockholm-based design agency for music and sound, behind the sonic identities of Spotify, LinkedI

Asketic Podcast #59 Gustavs Gotauts – No bankrota līdz miljonam Sep 3, 2025 01:08:28 Saruna par pirmo bankrotu, pirmo miljonu un pirmajiem bērniem kopā ar uzņēmēju Gustavu Gotautu un Asketic partneri un dizaineri Miķeli Baštiku

Asketic Podcast #58 Krists Dārziņš – Galvenie izaicinājumi sākot savu pirmo biznesu Aug 4, 2025 01:10:10 Saruna par lielākajiem izaicinājumiem, uzsākot savu pirmo biznesu — bez ārējiem investoriem, attālināti un bootstrap režīmā kopā ar Supply.Family un Orbyt Studio dibinātāju Kristu Dārziņu un Asketic partneri un dizaineri Miķeli Baštiku.

Asketic Podcast #57 Mārtiņš Viļums – Abillio – Uzņēmums kā pakalpojums Jul 15, 2025 01:26:14 Kā paralēli darbam izveidot biznesu, kas palīdz viegli un legāli norēķināties ar freelanceriem visā pasaulē – un kā mākslīgais intelekts šo procesu pāatrina un maina.

Asketic Podcast #56 Aivars Meijers – Solo Mode Jun 25, 2025 00:51:42 Saruna ar indie-app izstrādātāju Aivaru Meijeru un Asketic partneri un dizaineri Miķeli Baštiku par uzņēmējdarbību un sava ceļa veidošanu

Asketic Podcast #55 Gatis Rūtiņš – Kā aizvest zīmolu jaunā līmenī Jun 4, 2025 00:46:36 Saruna ar VEDAM vadītāju Gati Rūtiņu un Asketic partneri un dizaineri Miķeli Baštiku par to kā aizvest zīmolu jaunā līmenī.

Asketic Podcast #54 Algirdas Orantas – The State of Baltic Design May 13, 2025 00:39:43 How design and creative industries create value, how to export design and what the future holds for Baltic designers on the global stage. Join Asketic co-founder Miķelis Baštiks and Algirdas Orantas — Partner at The Critical, Board Member of the Lithuanian Design Association, and Chair of the National Association of Creative and Cultural Industries.

Asketic podcast #53 Ilvija Veite – Starp kravas auto un stereotipiem Apr 8, 2025 00:54:32 Saruna ar AVAR izpilddirektoru Ilviju Veiti un Asketic partneri un dizaineri Miķeli Baštiku par spilgtākajiem izaicinājumiem un negaidītiem pavērsieniem, ko Ilvija piedzīvojusi, 30 gadus darbojoties auto industrijā – no stereotipiem līdz drosmīgām pārmaiņām

Asketic Podcast #52 Reinis Ulme – Bizness, radošums, mode Mar 24, 2025 01:09:14 Saruna ar Backdoor Market veidotāju Reini Ulmi un Asketic partneri un dizaineri Miķeli BaštikuPar biznesu, radošumu un modi

Asketic podcast #51 Viesturs Meikšāns – Podcasts par podcastu veidošanu Mar 6, 2025 01:35:41 Saruna ar Runas Skola veidotāju, teātra un operas režisoru Viesturu Meikšānu un Asketic partneri un dizaineri Miķeli Bašstiku par podkāstu veidošanu un kā apvienot radošo un biznesa pasauli

Asketic Podcast #50 Māra Lieplapa – No Latvijas pļavām līdz Ņujorkai un Sidnejai Dec 19, 2024 00:47:46 Saruna ar PLŪKT veidotāju Māru Lieplapu un @MikelisBastiks, Asketic partneri un dizaineri — par to kā izveidot tējas zīmolu no Latvijas, kurš tiek pieprasīts visā pasaulē.

Asketic Podcast #49 Reinis Sembergs – $60M sūtot e-pastus Dec 13, 2024 01:05:56 Saruna ar Reini Sembergu, agencyJR veidotāju, un Miķeli Baštiku, Asketic partneri un dizaineri — par to vai e-pastus vēl kāds vispār lasa un kā ar e-pasta mārketingu sasniegt pārdošanas rezultātus vairāk nekā $60M apmērā.

Asketic Podcast #48 Elīna Didrihsone – Kā pārvarēt bailes un sākt rīkoties? Nov 4, 2024 00:56:19 Saruna ar ELYNDI dibinātāju Elīnu Didrihsoni un Asketic partneri un dizaineri Miķeli Baštiku. Sarunā par to kā atrast līdzsvaru starp radošo darbu un uzņēmējdarbību, kā zīmols palīdz veidot pašpārliecinātību un nostiprināties globālajā tirgū, kā arī kāpēc pieticība ne vienmēr ir noderīga?

Asketic Podcast #47 Zane Tetere – Radošā biznesa prakse Oct 15, 2024 01:08:15 Saruna ar OAD dibinātāju un vadošo arhitekti Zani Teteri-Šulci un Asketic partneri un dizaineri Miķeli Baštiku. Sarunā par to, kā atrast līdzsvaru starp radošo darbu un uzņēmējdarbību, kā zīmols palīdz veidot pašapziņu un pieteikt sevi globālā tirgū, un kāpēc pieticība ne vienmēr ir noderīga.

Asketic Podcast #46 Mārtiņš Lasmanis – 200K to 8M Sep 13, 2024 01:01:51 Saruna ar Supliful līdzdibinātāju Mārtiņu Lasmani un Asketic partneri un dizaineri Miķeli Baštiku. Sarunā par to, kā Supliful 2 gadu laikā ir izdevies pacelt apgrozījumu no 200K–8M, kādēļ kā vadītājam ir svarīgi būt klātesošam sociālajos medijos, kā arī par mērķi izveidot pasaules mēroga organizāciju.

Asketic Podcast #45 Atis Hermanis – Vispirms auditorija, tad produkts Aug 7, 2024 01:23:59

Asketic Podcast #44 Gunita Lanka – Personīgā zīmola veidošana no 0 līdz 2,5 miljoniem sekotāju divu gadu laikā Jun 6, 2024 00:46:13 Language Teacher Family un Gunita Lanka 2 gadu laikā no 0 ir izveidojuši personīgo zīmolu ar 2.5M sekotājiem soc. mediju kanālos, kas ir devis viņu ģimenes uzņēmumam iespēju attīstīt biznesu globālā mērogā, dzīvojot un strādājot Liepājā.

Asketic Podcast #43 Valters Vestmanis – Investing & Brand Building May 13, 2024 00:56:51 Get ready for another insightful episode with Mikelis Bastiks, co-founder of Asketic, and Valters Vestmanis, Partner at Index Masterclass as they talk about how investing and branding go hand in hand. Discover valuable tips on using social media for social proof, boosting engagement, growing your community, building brand association and much more.

Asketic Podcast #42 Linda Kalniņa – RIX Riga Aiport Rebranding Journey Apr 15, 2024 01:02:02 Join Asketic's Mikelis Bastiks, co-founder of Asketic, and Linda Kalnina, Corporate Brand Manager at Riga Airport, offering exclusive insight about the journey of the rebranding process of RIX Riga Airport.

Asketic Podcast #41 Jānis Lanka — Building a Better Internet One Digital Brick at a Time Mar 25, 2024 01:19:23 Join Mikelis Bastiks, co-founder of Asketic and Janis Lanka, head of product management, offering exclusive insight about to e-commerce, product management, digital product strategy and methods of planning and prioritization - time protection

Asketic Podcast #40 Līva Grīnberga — Fear, Creativity, Feedback & Relationships Feb 29, 2024 00:55:07 Join Asketic co-founder Mikelis Bastiks and Liva Grinberga, Design Director, Speaker, Mentor, and Educator, offering exclusive insight into how to effectively lead a diverse team of designers from around the world, ensure consistent quality standards, and nurture positive relationships. Discover how controlled fears can fuel your creativity, and learn to provide constructive feedback to creatives

Asketic Podcast #39 Marijus Andrijauskas — Baltic Startups, Investing, Moving Fast Feb 2, 2024 01:06:07 Join Asketic co-founder Mikelis Bastiks and early stage investor, Firstpick co-founder Marijus Andrijauskas, offering an exclusive insight into investing in early stage Baltic startups and why moving fast is so important

Asketic Podcast #38 David Hooker — Brand Design Selection Process (Part 2) Dec 20, 2023 00:48:13 Join co-founder Mikelis Bastiks and Printify brand lead David Hooker for Part 2, offering an exclusive insight into visual identity upgrade, brand design agency selection, and the process of structuring the implementation phase for your new brand.

Asketic Podcast #37 David Hooker — Behind the Scenes of Printify Brand (Part 1) Dec 8, 2023 00:33:47 Join Asketic co-founder Mikelis Bastiks and Printify brand lead David Hooker sharing practical insights on how to build a brand story, implementing it across the company & finding a balance while evolving the brand.

Asketic Podcast #36 Rita Alika-Šteinmane — Building a Brand to Land Netflix Nov 14, 2023 00:52:10 In this episode, Asketic Co-Founder Mikelis Bastiks and Rita Alika-Šteinmane, CEO / Executive Producer and co-owner of Panic animation studio share practical insights on how to build a brand to land Google, Netflix, Indeed, Uber, jetBlue, American Express, McDonald's, etc. and craft a global head-turning brand story

Asketic Podcast #35 Mikus Opelts — Operating Cadence & Embracing Imperfection Nov 3, 2023 01:00:23 In this episode, Asketic Co-Founder Mikelis Bastiks and Mikus Opelts, founder of Giraffe360, share practical insights on building a team's operating cadence, effective international team management, and how imperfections make us unique.

Asketic Podcast #34 Lotte Tisenkopfa - Iltnere — Brand Consistency & Business Growth Oct 2, 2023 00:51:33 Join us for an insightful episode of the Asketic Podcast featuring Mikelis Bastiks, Co-Founder of Asketic, in conversation with Lotte Tisenkopfa-Iltnere, the Founder of MÁDARA Cosmetics, as they delve into the secrets of achieving explosive growth through the mastery of brand consistency.

Asketic Podcast #33 Agija Kola — How to Work with a Niche Audience Aug 10, 2023 00:35:51 Asketic Podcast Episode with Asketic Co-Founder Mikelis Bastiks and CMO SmartLynx Airlines, on how to reach and work with a Niche Audience.

Asketic Podcast #32 Evelīna Ozola — Dizaina Nozīme Pilsētā Jul 27, 2023 00:31:51 Asketic podkāsta epizode ar Asketic līdzdibinātāju Miķeli Baštiku un Rīgas galveno pilsētas dizaineri Evelīnu Ozolu par to, ko dizains nozīmē pilsētvidē un kā tas ietekmē mūsu ikdienu.

Asketic Podcast #31 Māris Daģis — How to Develop & Sell Digital Products Jun 15, 2023 00:50:22 Asketic Podcast Episode with Asketic Co-Founder Miķelis Baštiks and Founder of Sellfy.com, Māris Daģis, on how to sell digital products and monetize your audience.

Asketic Podcast #30 Tom Adam — Building a Luxury Family Brand May 24, 2023 00:51:35 Asketic Podcast Episode with Asketic Co-Founder Miķelis Baštiks and Founder Tom Adam Vitolins at Tom Adam on building an authentic luxury family business.

Asketic Podcast #29 Ernests Štāls — How Will AI Impact Brand Design Apr 12, 2023 01:00:21 Asketic Podcast Episode with Asketic co-Founder Miķelis Baštiks and Co-Founder at Starwatcher.io Ernests Štāls on how artificial intelligence will impact brand design.

Asketic Podcast #28 Raitis Velps — Mastering Brand Consistency Feb 21, 2023 00:23:09 Asketic Podcast Episode with Asketic co-Founder Mikelis Bastiks and Chief Marketing Officer at Corebook.io - Raitis Velps, on mastering brand consistency.

Asketic Podcast #27 Laura Sirma — How to Create a Global Audio Brand Jan 25, 2023 00:52:00 Mikael Baštiks, Co-Founder of Asketic, speaks with Laura Sirma, Global Brand Director at Sonarworks, about building a global audio brand from Riga.

Asketic Podcast #26 Artūrs Krūze — Building An Ecommerce Brand in 2023 Dec 29, 2022 00:27:26 Asketic co-Founder Miķelis Baštiks talks with Artūrs Krūze, whose company “Magebit”, founded in Riga, helps with e-commerce solutions all around the world.

Asketic Podcast #25 Edgars Pētersons — Clear Brand Association Dec 6, 2022 00:28:52 Asketic co-Founder Miķelis Baštiks talks with brand strategist @epetersons about why it’s important to create one clear association with a brand and why Latvian companies need to be more shameless in order to achieve global success.

Asketic Podcast #24 Beāte Seile — From an Idea to a Product Oct 24, 2022 00:26:05 Asketic co-Founder Miķelis Baštiks talks with product & concept developer Beāte Seile about her experience working at “Stenders Cosmetics” and how to develop an idea into a finished product.

Asketic Podcast #23 Roberts Rūrāns — From Street Art to Medieval Art Sep 13, 2022 00:28:25 Asketic co-Founder Miķelis Baštiks talks with product & concept developer Beāte Seile about her experience working at “Stenders Cosmetics” and how to develop an idea into a finished product.

Asketic Podcast #22 Liene Krištobane — Building a Brand for International Markets Aug 4, 2022 00:31:30 Asketic co-Founder Miķelis Baštiks talks with Head of “Stenders Cosmetics” Marketing Liene Krištobane about her experience both working for the agency and being its client and how to present the Nordic design language to the Asian culture.

Asketic Podcast #21 Inese Ozola — The Gentle Power Of Women Jun 13, 2022 00:21:04 Asketic co-Founder Miķelis Baštiks talking with Inese Ozola from "Amoralle" and "Amoralle Level Up" about how to build and work with the audience and how to create new ways of building business by listening to your audience.

Asketic Podcast #20 Mārtiņš Eihmanis — How Brand Values Drive Rebranding Process May 3, 2022 00:24:12 Asketic co Founder Miķelis Baštiks talking with Head of “Virši” Marketing Mārtiņš Eihmanis about rebranding and facelift as a system. How the key values of a brand are practically expressed in the daily decisions of a company.

Asketic Podcast #19 Raitis Puriņš — Building a Strong Marketing Team Mar 25, 2022 00:18:29 Asketic co Founder Miķelis Baštiks talking with Head of “Printful” Marketing Raitis Puriņš, about growing a marketing team, building and monetizing your audience.

Asketic Podcast #18 Krists Dārziņš — Designer's Survival Instinct Dec 16, 2021 00:21:15 Saruna ar dizaineri Kristu Dārziņu, par to kā pandēmija palīdzēja no dizaina izstrādes klientiem pārslēgties uz sava biznesa izveidi un digitālu dizaina produktu veidošanu.

Asketic Podcast #17 Germans Ermičs — Between Design, Art & Business Oct 29, 2021 00:24:58 Saruna ar dizaineri Germanu Ermiču par robežām starp dizainu un mākslu, kā arī dizaina prakses biznesa pusi.

Asketic Podcast #16 Maris Lagzdiņš - Creativity & Business Sep 6, 2021 00:17:38 Saruna ar Māri Lagzdiņu no "fon Films". Runājam par to kā radošu darbošanos pārvērst funkcionējošā biznesā un kā radošo industriju inkubators var palīdzēt šajā ceļā.

Asketic Podcast #15 Rihards Pīks — Million Dollar Design Side Gig Aug 27, 2021 00:24:49 Saruna ar Rihardu Pīku vienu no GrafoMap dibinātājiem, par to kā uzņēmumu aizvest no sākuma stadijas līdz veiksmīgai pārdošanai ar nelielu bet spēcīgu komandu.

Asketic Podcast #14 Andris Bērziņš — Baltics: The Next Startup Nations Jun 18, 2021 00:23:40 Saruna ar Andri Bērziņu, investoru fonda "Change Ventures" partneri. Runājam par to, kā Baltijas valstis padarīt par nozīmīgu jaunuzņēmumu veidošanas punktu visā pasaulē. Conversation with Andris Bērziņš, partner of investment fund "Change Ventures". We are talking about how to make Baltic States important figure in global startup scene.

Asketic Podcast #13 Raimonds Gusarevs — Bring Design Into The Wild Apr 29, 2021 00:18:09 Saruna ar Raimondu Gusarevu no "Manta North", par to kāpēc spēcīgs zīmols ir svarīgs biznesam, un par to kā labu dizainu paņemt sev līdzi uz jebkuru vidi. A conversation with Raimonds Gusarevs from "Manta North" about why a strong brand is important for business and how to bring good design into the wild.

Asketic Podcast #12 Gatis Zēmanis — Good Design & Great Coffee Mar 30, 2021 00:16:31 Saruna ar Gati Zēmani vienu no Kalve Coffee dibinātājiem. Par kafijas grauzdēšanu Latvijā, ilgstpējīgu dizainu un zīmola kultūras veidošanu. We are talking with Gatis Zēmanis co founder of Kalve Coffee Roastery. about to create sustainable design and strong brand culture that works both externally on target audience and internally as a guide for the team.

Asketic Podcast #11 Jānis Šipkēvics — The Process Of Creative Work Feb 25, 2021 00:19:20 Saruna ar mūziķi Jāni Šipkēvicu par radošu procesu, disciplīnu, to kā idejas īstenot un nogādāt pareizajai auditorijai.

Asketic Podcast #10 Līva Pērkone — Latvian Brands Going Global Jan 29, 2021 00:13:39 Saruna ar Līvu Pērkoni par inovācijām, Latvijas uzņēmumiem globālā kontekstā, un to kāpēc bērniem vajadzētu mācīt programēšanu.

Asketic Podcast #9 Iļja Olijevskis — Selling, Storytelling and Ecommerce Dec 22, 2020 00:16:17 Saruna ar Iļju Olijevski par e-komerciju, pārdošanu internetā, pareizo kanālu atrašanu un to kā zīmola stāsts var palīdzēt pārdošanā.

Asketic Podcast #8 Aigars Ruņģis — Why Strong Brands Taste Better Dec 3, 2020 00:25:14 Saruna ar Aigaru Ruņģi, "Valmiermuiža", "Kokmuiža" un "Gardu Muti" zīmolu veidotāju un vadītāju. Par to kāpēc spēcīgi zīmoli garšo labāk, un kā savu sirdslietu pārvērst veiksmīgā biznesā.

Asketic Podcast #7 Ņikita Kazakevičs — Build, Measure, Learn Nov 4, 2020 00:18:46 Saruna ar Ņikitu Kazakeviču, Jelgavas biznesa inkubatora vadītāju un vairāku veiksmīgu uzņēmumu dibinātāju. Par svarīgākajiem fokusiem un biežāk pieļautajām kļūdām jaunuzņēmuma veidošanā.

Asketic Podcast #6 Jānis Lanka — Ecommerce, Sales & Relationships Jun 10, 2020 00:16:23 Saruna ar Jāni Lanku, e-komercijas un digitālo platformu stratēģi. Par to, kāpēc ir svarīgi klientu ne tikai iegūt, bet arī uzturēt ilgstošas attiecības pēc pirkuma veikšanas. Kādēļ šajā laikā zīmoliem ir svarīgi runāt skaidri, caurspīdīgi un drīzāk vairāk nekā mazāk.

Asketic Podcast #5 Gints Mednis — Sales, Branding & Authentic Voice May 13, 2020 00:15:49 Saruna ar Gintu Medni, SonarWorks un SoundID pārdošanas vadītāju. Par to kā spēcīgs zīmols palīdz pārdot skaņu un kā kļūt pa pasaulē vadošo zīmolu savā jomā. Kāpēc latviešiem ir svarīgi likt malā kautrīgumu, vienlaikus saglabājot savu autentisko balsi.

Asketic Podcast #4 Anna Celmiņa — Defining Your Brand Strategy Apr 7, 2020 00:16:00 Saruna ar Annu Celmiņu par skadru un sociāli atbildīgu zīmolu stratēģijas veidošanu.

Asketic Podcast #3 Pyry Taanila — Creating a Brand Step by Step Mar 20, 2020 00:13:02 Pyry Taanila is a co-founder and design director of Catchbox — a company that gets people talking with their throwable microphone.

Asketic Podcast #2 Ernests Štāls — Lead, Follow or Get Out of The Way Feb 14, 2020 00:18:35 Saruna ar Latvijas start-up ekosistēmas aizsācēju, TechHub Riga līdzdibinātāju, uzņēmēju un TechChill konferences vadītāju Ernestu Štālu.

Asketic Podcast #1 Gatis Mūrnieks — Partizānu metodes zīmolu veidošanā Jan 29, 2020 00:10:50 Saruna ar radošo direktoru Gati Mūrnieku par partizānu metodēm zīmolu veidošanā. Par dizainu, biznesu un zīmolvedību Latvijā un Baltijā.

Episodes

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