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Better Messaging

Punchy 1 Episodes Jun 24, 2026

Better Messaging is a podcast hosted by Emma Stratton, a B2B messaging expert who helps tech companies turn complex products into clear, compelling stories. Drawing from her decade of experience with hundreds of startups and global brands, she shares practical frameworks and real-world lessons to help founders and marketers navigate the messy middle of messaging. The show aims to make people actually care about what you're building.

Episodes

How to Get Buy In for New Messaging Jun 24, 2026 1703 Getting internal buy-in on messaging can be one of the hardest parts of the work.Join Emma Stratton as she shares how to build alignment across a diverse group of stakeholders without getting stuck in endless opinions and feedback loops. She walks through her process for bringing the right people in, using customer insights to guide decisions, and helping teams respond to real examples ra

Permission to Keep It Real: Why B2B Messaging Doesn't Have to Be Boring Jun 11, 2026 1492 Ever felt like a brand was speaking directly to your soul? That’s the magic of real, relatable messaging.In this episode, host Emma Stratton reveals how messaging - when it's real, human, and punchy - can elevate your marketing. She shares the story of a bank headline that seemed to read her mind, demonstrating how tapping into authentic emotions and everyday struggles can make your brand

This is Better Messaging with Emma Stratton May 29, 2026 60 Messaging shouldn't feel this hard.If you’re staring at a complex product, an oversaturated market, and a mountain of conflicting opinions from stakeholders, you aren’t alone. Whether you’re a founder trying to find your voice or a marketer struggling to align multiple buyers, the "messy middle" of messaging is where most brands get stuck.On Better Messaging, Emma Stratton, author and B2B

Better Messaging

Episodes

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