Better Messaging
Better Messaging is a podcast hosted by Emma Stratton, a B2B messaging expert who helps tech companies turn complex products into clear, compelling stories. Drawing from her decade of experience with hundreds of startups and global brands, she shares practical frameworks and real-world lessons to help founders and marketers navigate the messy middle of messaging. The show aims to make people actually care about what you're building.
Episodes
How to Get Leadership Onboard with Messaging
Great messaging needs more than a strong idea. It needs leadership and marketing to be aligned on what the company wants to say and why.In this episode, Emma Stratton chats with Amanda Yoho, President and CEO at Proformex, about messaging through the lens of leadership and how marketers can work more effectively with executives throughout the process. Amanda shares what may be driving lea
The Science Behind Storytelling and Better Product Messaging
Storytelling has become increasingly important in B2B marketing, but many companies still struggle to define their narrative, communicate their value, and stay aligned across teams. When product, marketing, sales, and leadership each tell a different version of the company story, even strong messaging can quickly become diluted, confusing, and forgettable.In this episode, Emma Stratton sp
Juggling Multiple Audiences In Your Messaging
B2B tech marketers face an overwhelming number of voices when trying to write messaging. From multi-stakeholder buying groups to competing priorities between enterprise and SMB targets, the pressure to appease everyone usually results in beige, generic messaging that appeals to no one.In this episode, Emma Stratton breaks down why trying to write a magical headline for everyone is a myth,
Say It Like You Would At The Barbecue (And Other B2B Messaging Tips)
Marketers are smart, creative people, but when deadlines loom and content demands stack up, it is easy to fall into a writing rut. All too often, we slip into a reflex of typing out stiff, jargony, corporate-y language that we would never actually say out loud in real life.In this episode, Emma Stratton shares how to break out of habitual writing traps and introduces her favorite exercise
How To Convince Your Leadership Team To Stop Using Jargon
Marketers everywhere are totally on board with clear, simple, human messaging, until they try to pitch it to their leadership team. All too often, stakeholders fall back on comfortable corporate buzzwords and over-the-top technical fluff, leaving individual marketers swimming upstream against a wave of jargon.In this episode, Emma Stratton breaks down exactly how to handle an organization
Why Product Names Should Be Clear, Not Clever
In this episode, Emma Stratton explores why so many tech companies end up with “naming debt” after giving every product its own unique, branded name. She explains why naming gets emotional, why clever names often create extra work for buyers, and why descriptive names usually make a product portfolio clearer, simpler, and easier to navigate.If your product menu is starting to feel like a
Two Questions to Find the Right Messaging Altitude
Messaging can miss when it’s too technical, too vague, or sitting at the wrong level for your audience.In this episode, Emma Stratton shows how to put messaging altitude into practice. Building on the previous episode, she introduces two simple prompts, “So what?” and “But how?”, that help you adjust a message when it feels too technical, too vague, or too far removed from what your audie
Why Messaging Altitude Matters (And How to Get It Right)
Ever written messaging that looked good on the page but still didn’t land? The problem might be altitude.In this episode, Emma Stratton introduces the concept of messaging altitude, or the difference between broad, high level messaging and specific, technical messaging. She breaks down why messages that sit too high can feel vague or overpromised, while messages that sit too low can get b
How to Get Buy In for New Messaging
Getting internal buy-in on messaging can be one of the hardest parts of the work.Join Emma Stratton as she shares how to build alignment across a diverse group of stakeholders without getting stuck in endless opinions and feedback loops. She walks through her process for bringing the right people in, using customer insights to guide decisions, and helping teams respond to real examples ra
Permission to Keep It Real: Why B2B Messaging Doesn't Have to Be Boring
Ever felt like a brand was speaking directly to your soul? That’s the magic of real, relatable messaging.In this episode, host Emma Stratton reveals how messaging - when it's real, human, and punchy - can elevate your marketing. She shares the story of a bank headline that seemed to read her mind, demonstrating how tapping into authentic emotions and everyday struggles can make your brand
This is Better Messaging with Emma Stratton
Messaging shouldn't feel this hard.If you’re staring at a complex product, an oversaturated market, and a mountain of conflicting opinions from stakeholders, you aren’t alone. Whether you’re a founder trying to find your voice or a marketer struggling to align multiple buyers, the "messy middle" of messaging is where most brands get stuck.On Better Messaging, Emma Stratton, author and B2B
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