Better Messaging
Better Messaging is a podcast hosted by Emma Stratton, a B2B messaging expert who helps tech companies turn complex products into clear, compelling stories. Drawing from her decade of experience with hundreds of startups and global brands, she shares practical frameworks and real-world lessons to help founders and marketers navigate the messy middle of messaging. The show aims to make people actually care about what you're building.
Episodes
How to Write B2B Messaging That Isn’t Boring (Keep It Real!)
Ever felt like a brand was speaking directly to your soul? That’s the magic of real, relatable messaging.In this episode, host Emma Stratton reveals how messaging - when it's real, human, and punchy - can elevate your marketing. She shares the story of a bank headline that seemed to read her mind, demonstrating how tapping into authentic emotions and everyday struggles can make your brand
This is Better Messaging with Emma Stratton
Messaging shouldn't feel this hard.If you’re staring at a complex product, an oversaturated market, and a mountain of conflicting opinions from stakeholders, you aren’t alone. Whether you’re a founder trying to find your voice or a marketer struggling to align multiple buyers, the "messy middle" of messaging is where most brands get stuck.On Better Messaging, Emma Stratton, author and B2B
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