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The Cognition Drift

Andrew Dunbar, Joe Fletcher 32 episodes Latest May 16, 2026

The Cognition Drift explores the edges of digital culture, technology, and human cognition. Hosts Andrew Dunbar and Joe Fletcher discuss how digital signals shape our perception and society. The podcast delves into topics like AI, social media, and the future of communication.

Episodes

S01E32 - Hello Fellow Kids in Double Denim May 16, 2026 01:37:29 Double denim is apparently making a comeback, and that's genuinely the least surprising thing discussed in this episode.After a brief detour through fashion choices that will age poorly, the conversation settles into something more interesting: how the medium you use to communicate actually shapes how you think. Dictation versus typing, speaking versus writing — it's not just an output que

S01E31 - Day One Is Just Day One May 16, 2026 00:46:55 Two people who probably should have slept more sit down to catch up after a few weeks apart — and cover a lot of ground in the process.Starting on something a lot of teams are quietly wrestling with: whether the word "AI" itself has become so loaded that just calling them "new tools" would get better results. From there it sprawls into whether personal software is actually the

S01E30 - Peachy Keen on AI Fatigue Feb 21, 2026 00:47:00 Join us in the latest episode of Cognition Drift, where we dive into a compelling discussion on the nuances of AI development and its unintended consequences in modern workflows. As the episode unfolds, the conversation reveals a critical exploration of how technological advancements, particularly AI, are reshaping productivity and the quality of output in various industries.

S01E29 - Is Execution really Free? Feb 21, 2026 00:41:42 In this engaging episode of Cognition Drift,we turn our thoughts to idea generation and execution in the face of rapidly advancing technology. This conversation traverses the impact of digital tools that democratize the ability to bring ideas to life, arguably reducing the cost and complexity of execution. We consider whether this shift might invert traditional values attached to ideas versus thei

S01E28 - Bulldoze with Purpose Feb 21, 2026 00:38:04 In this revealing episode of Cognition Drift, our discussion centers around setting personal and professional targets for the year 2026. As the first episode of the new year, we look at our visions and resolutions in a candid conversation that explores the intersection of ambition, accountability, and personal growth. We also take some time to reflect on the personal motivations behind our profess

S01E27 - Old School Snow Cones Feb 21, 2026 00:44:12 In this engaging episode of "Cognition Drift," we focus on the transformation from specialized roles to a more generalist approach, and explore how the industry's demands have shifted over the years, particularly with the integration of AI and various digital tools. We also look at the concept of design systems, emphasizing the importance of these frameworks not only from a design pe

S01E26 - Conversations as Catalysts Feb 21, 2026 00:37:29 In episode 26 of "Cognition Drift," we delve into the essence and impact of this podcasting journey, exploring the intersection of technology, AI, and personal growth through conversation. We contemplate the role of a consultant or designer in an age where AI can automate many of the technical aspects of design and decision-making, and ponder whether the true value they offer is becoming

S01E25 - Native or Not - that is the Question Feb 21, 2026 00:39:08 In this episode of "Cognition Drift," join our discussion on the transformative role of AI in business and the challenges inherent in shifting from service-based to product-based models. We look at the impact AI is having across various industries, questioning whether established companies can truly adapt to become AI-first or if the future belongs to new, agile startups born in the AI e

S01E24 - Sleepless Nights & AI Insights Feb 21, 2026 00:39:08 In this episode of "Cognition Drift," join our discussion on the transformative role of AI in business and the challenges inherent in shifting from service-based to product-based models. We look at the impact AI is having across various industries, questioning whether established companies can truly adapt to become AI-first or if the future belongs to new, agile startups born in the AI e

S01E23 - Dopamine and IDEs Feb 21, 2026 00:44:00 In episode 23 of "Cognition Drift," we dig into a variety of thought-provoking topics, from the mundane adventures of finding a favorite drink in Dubai to the complexities of moving houses, and the intriguing world of AI and technology. We look at digital habits, particularly the constant dopamine hits from activities like scrolling through TikTok or watching short videos along with a a

S1E22 - Cotton Candy Robot Feb 21, 2026 00:40:34 In episode 22 of Cognition Drift, hosts Andrew Dunbar and Joe Fletcher delve into the nuanced impacts of artificial intelligence on craftsmanship and productivity in the digital age. The core of their discussion centers on how AI and digital tools, despite their promise to enhance productivity, might be contributing to a dip in craftsmanship quality. Andrew expresses concern over the potential los

S1E21 - Friction and Pizza Nov 16, 2025 00:36:28 In episode 21 of "Cognition Drift," Joe Fletcher is joined by 10X founder, Robert Ziky to focus on user experience in digital applications. Throughout the discussion, they look at the difference between application usability, user stickiness, and the impact of privacy concerns on user engagement. Robert starts the conversation by sharing his switch from using Kareem to Talabat for food d

S1E20 - Why not automate everything? Nov 16, 2025 00:42:32 In this episode of "Cognition Drift," hosts Andrew Dunbar and Joe Fletcher look at project estimations and how we can use AI in streamlining workflows, particularly. The duo also explores the potential of AI to revolutionize the way digital solutions are crafted, discussing how established components from a design system could be dynamically assembled by AI to produce hundreds of screens efficient

S01E19 - Jump Rope at the airport Oct 19, 2025 00:40:32 In this episode of "Cognition Drift," hosts Andrew Dunbar and Joe Fletcher dive into the peculiarities and unexpected challenges of international travel, and the oddities of travel regulations across different countries.The discussion transitions into a broader dialogue beyond dealing with airport authorities, and peculiar international checkpoints and into the implications on personal p

S01E18 - What Nonsense Are You Drinking This Week? Oct 19, 2025 00:41:02 Join hosts Andrew Dunbar and Joe Fletcher as they look at the evolving landscape of technology, work culture, and AI's impact on strategic decision-making. Episode 18 offers listeners a blend of personal anecdotes and professional insights that make for a compelling discussion.Andrew talks about his visit to the Infosys campus in Bangalore. Joe contrasts this with his time in Hyderabad, sparki

S01E17 - Chaos and Coffee Oct 19, 2025 00:35:50 In episode 17 of "Cognition Drift," hosts Andrew Dunbar and Joe Fletcher embark on a meandering exploration of artificial intelligence, and the seemingly mundane moments that encapsulate life's chaotic essence. The conversation kicks off with a casual chat about their morning routines involving exotic coffees and energy drinks, setting the stage for a deeper dialogue on how everyday

S01E16 - Scarcity in a World of Abundance Oct 19, 2025 00:36:51 In this episode Joe Fletcher and Andrew Dunbar take a look at value creation in the age of artificial intelligence and digital proliferation. "In a world where AI can produce infinitely, what truly holds value?" This inquiry sets the stage for a thought-provoking conversation about the nature of scarcity and abundance. Throughout the episode, Andrew and Joe explore how value is perceived and creat

S01E15 - The Barista Dilemma Sep 13, 2025 00:34:49 In episode 15, Andrew Dunbar and Joe Fletcher discuss the nuances of craftsmanship, user experience design, and the impact of AI on industry standards. The conversation kicks off with a mundane chat about the importance of skill and dedication, regardless of the profession. Andrew and Joe use the barista's role as a metaphor to discuss broader themes in technology and design. They question whe

S01E14 - If Cotton Candy was a Robot Sep 3, 2025 00:25:04 In this episode of "Cognition Drift," Andrew and Joe again poke around in the evolving landscape of user experience design and the integration of AI in design tools. Episode 14"If Cotton Candy Was a Robot" ranges from the innocuous beginnings of different energy drinks to the how AI is influencing design practices. The conversation discusses losing traditional skills due to the increasing reliance

S01E13 - Scarcity in Abundance: Redefining Value Aug 31, 2025 00:34:57 In Episode 13 of "Cognition Drift," hosts Andrew Dunbar and Joe Fletcher delve deep into the evolving landscape of value creation in a world saturated with infinite digital outputs. As AI continues to reshape our understanding of productivity and creativity, the duo explores the paradox of scarcity within abundance and its impact on product design and user experience. Starting with a listener's co

S01E12 - High Craft vs. Low Craft: The Future of UX Jul 25, 2025 00:43:35 In episode 12 of the AI Podcast, hosts Joe Fletcher and Andrew Dunbar delve into an engaging discussion about the evolving landscape of User Experience (UX) design and its intersection with emerging technologies like artificial intelligence. As UX professionals face the dynamic challenges of 2025 and beyond, Joe and Andrew explore what it means to create meaningful digital experiences in an AI-dri

S01E11 - Infinite Output: Blessing or Curse? Jul 13, 2025 00:40:24 In episode 11 of our podcast, Andrew Dunbar and Joe Fletcher delve into the complex world of creativity and AI's impact on innovation. As technology rapidly evolves, the duo explores how artificial intelligence is reshaping the creative landscape, leading to a proliferation of ideas but also raising questions about the intrinsic value of these outputs.The conversation kicks off with a casual chat

S01E10 - Bolting AI On Versus Building With AI Jul 4, 2025 00:31:57 In this episode, Andrew Dunbar and Joe Fletcher dive deep into the intersection of creativity, AI, and digital design. Joe kicks off the conversation sharing his experience of an all-night work session which sparked a profound discussion on the evolving role of websites and the broader implications of AI in design practices. Andrew adds his insights on the shift from AI as an add-on to a foundatio

S01E09 - The Automation Assumption Jun 22, 2025 00:41:17 Ninth episode of a series of conversations between myself, Andrew Dunbar (MENA Lead, Wongdoody - an Infosys Company) and Joe Fletcher (VP, User Experience - International, Publicis Sapient).This week we are joined by Steve Regis - VP, Engineering at Publicis Sapient. What does all this agentic development and the rise of the AI mean for the future of creativity? Are AI's even creative in the s

S01E08 - Why Mediocrity isn't Enough Jun 22, 2025 00:46:19 Eighth episode of a series of conversations between myself, Andrew Dunbar (MENA Lead, Wongdoody - an Infosys Company) and Joe Fletcher (VP, User Experience - International, Publicis Sapient).This episode covers the dangers of easy answers and how we need to rise above the temptation of mediocrity. What does it mean to embrace our unique humanity and the places that machines will naturally always b

S01E07 - Running into Burning Buildings Jun 22, 2025 00:35:02 Seventh episode of a series of conversations between myself, Andrew Dunbar (MENA Lead, Wongdoody - an Infosys Company) and Joe Fletcher (VP, User Experience - International, Publicis Sapient).What are we learning about intelligence as we move more and more towards Artificial Intelligence becoming an everyday tool? What is the value of craft and experience when we have the vast repository of the in

S01E06 - Spider Webs and Obi Wan Kenobi Jun 22, 2025 00:27:52 Sixth episode of a series of conversations between myself, Andrew Dunbar (MENA Lead, Wongdoody - an Infosys Company) and Joe Fletcher (VP, User Experience - International, Publicis Sapient).What happens when we move to AI first websites? How do we design for Agents when humans stop being the first point of contact?

S01E05 - Let Machines be Machines Jun 22, 2025 00:30:46 Fifth episode of a series of conversations between myself, Andrew Dunbar (MENA Lead, Wongdoody - an Infosys Company) and Joe Fletcher (VP, User Experience - International, Publicis Sapient).In this episode we focus on choosing integrity over influence and allowing humans to amplify their humanity rather than try to automate the things that make us special.

S01E04 - Breaking the Fear of Failure Jun 22, 2025 00:25:48 Fourth episode of a series of conversations between myself, Andrew Dunbar (MENA Lead, Wongdoody - an Infosys Company) and Joe Fletcher (VP, User Experience - International, Publicis Sapient).How is the role of Content Strategy now more important than ever, how can AI help us get over the fear of asking questions and how do we keep putting humans before technology despite the rise of the tech bro.

S01E03 - Old Men Shout at Clouds Jun 22, 2025 00:28:59 Third episode of a series of conversations between myself, Andrew Dunbar (MENA Lead, Wongdoody - an Infosys Company) and Joe Fletcher (VP, User Experience - International, Publicis Sapient).In this one we look at how people tend to buy, bot frustration along with balancing efficiency with value - and what does value really mean?

S01E02 - Rehumanising the AI conversation Jun 22, 2025 00:28:59 First episode of a series of conversations between myself, Andrew Dunbar (MENA Lead, Wongdoody - an Infosys Company) and Joe Fletcher (VP, User Experience - International, Publicis Sapient).We talk about how multitasking, what we need for innovation, quick fixes versus hardwork and the importance of a maker mindset.

S01E01 - Slow, Fast and Lateral Thinking Jun 22, 2025 00:33:03 First episode of a series of conversations between myself, Andrew Dunbar (MENA Lead, Wongdoody - an Infosys Company) and Joe Fletcher (VP, User Experience - International, Publicis Sapient).We talk about how AI is changing not only our approach to digital in business, but how its changing us as people.

The Cognition Drift

Episodes

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