How To Print Money: For Online Coaches in High Ticket Sales & Digital Marketing
This podcast is designed for founders of coaching businesses who want to generate quality leads consistently. It features solo episodes revealing behind-the-scenes strategies for successful webinars and events, as well as interviews with 7 to 8 figure business founders who share their private struggles and proven marketing strategies. The focus is on helping high ticket coaches who dislike marketing scale their businesses to 7 figures and beyond using webinars and other events.
Episodes
#50 Webinar Statistics 2026: The Ultimate Benchmark Report
What if the real issue isn’t your webinar… but the numbers you’re judging it against?Most “webinar problems” follow the same pattern: a dip in attendance or conversions triggers panic, and suddenly everything gets rebuilt.But sometimes nothing is actually broken. The benchmarks are just outdated.In this episode, I break down the real webinar benchmarks for 2026, using REAL data from ON24, Univid,
#49 Live Webinar vs. Sprint Webinar: Which One Is Right for Your Business?
A SaaS founder was spending good money on Facebook ads — but only 5% of registrants were showing up to his webinars.We didn't touch his ads. We didn't rewrite his offer. We just changed his webinar format.Show-up rate jumped from 5% to 28.3%. Cost per trial dropped from over $200 down to $40. Hundreds of people started signing up for his software trial.Same audience. Same offer. Different format.H
#48 The 3-Layer Headline Stack That Gets More Webinar Sign-Ups
Your landing page visitors aren't leaving because of your ad. They're leaving because of the order your copy appears on the page.Most coaches write their webinar registration pages the way they'd explain something to a friend. Start with what the webinar is about. Explain the solution. List the benefits. Then mention who it's for somewhere near the bottom.Makes total sense to the person writing it
#47 The Three Zone Webinar Funnel: 6x ROAS Without Changing Your Ads
He ran webinars every single week — and lost money every single time.Mark's ads were working. His show-up rate was solid. His CPLs were decent. So he did what most coaches do — he rewrote his presentation, tweaked his offer, and hoped things would change.They didn't.Turns out the problem had nothing to do with any of that. His funnel was architecturally broken — it only had two zones. The zone he
#46 4 Webinar Lead Gen Strategies That Actually Work in 2026
Your prospect now has a free coach in their pocket.It’s called ChatGPT.And whether we like it or not, people are already using AI to replace business coaches, life coaches, even psychologists.Wild, right?But that’s the world we’re marketing in now.So if your webinar funnel still looks like this…Ad → landing page → webinar → pray someone books a call…Then you’re probably burning more money than you
#45 7 Ways to Make More Money From Your Existing Webinar Funnel
Most coaches running webinars are making about half of what they could be.And their ads have nothing to do with it.Which is a bit of a gut punch if you've spent the last six months obsessing over your creatives, tweaking your Facebook targeting, and stressing about every dollar going into your ad account.Because here's the thing — a webinar that's "profitable" and a webinar that's actually optimis
#44 How to Advertise a Webinar: The 4-Part System for Scaling Paid Traffic
Your webinar ads are running. Your bank account's shrinking. And half the people who registered apparently have better things to do on webinar day.Sound familiar?So you did what any sane person would do — you tweaked the targeting, swapped the creative, maybe even jumped ship from Facebook to YouTube hoping the grass was greener.Spoiler: the grass was the same shade of brown.Here's the thing most
#43 How to Fill Your Webinar Without Burning Your Email List
Your audience isn't tired of your webinar.They're tired of seeing it the same way. Over and over again.There's a special kind of dread that comes with webinar promotion season. You write the email. You hit send. You watch the unsubscribes roll in like a slow-motion car crash. And after all that, you still end up with a webinar where five people show up — two of whom are your own team members.(We'v
#42 4 Pillars To Actually Make Money From Webinars
100 people sign up for your webinar.By the time you go live, 70 of them have already ghosted you.(And no, they didn't "forget." They just didn't care enough to show up.)So you're spending money on ads, writing emails, tweaking funnels… only to present to a room that's emptier than a gym on January 15th.Here's the thing most people get wrong. They think the fix is more traffic. Better ads. A fancie
#41 Case Study: How We Slashed Ad Costs by 73% by Asking One Weird Question
Someone in our meeting casually said, "Damn, rats are gonna have a rough year in 2026."And that one sentence cut our client's cost per lead from $60 to $16.Sounds ridiculous, right? But here's what happened: we were running ads for a Chinese metaphysics coach in Singapore. The numbers were getting worse. We were stuck in spreadsheets, testing memes, pulling our hair out. Then someone mentioned the
#40 The Webinar Marketing 2026 Profit Playbook: 7 Strategies To Make Your Webinars Profitable Again
74% of people don't trust you.Ouch.According to the Edelman Trust Barometer, trust in online experts and influencers has tanked to an all-time low of 26%. So if you're a coach or creator wondering why your webinars aren't converting like they used to… it's not just you.But here's the thing. Trust can be rebuilt. Attention can be recaptured. And webinars can absolutely still print money in 2026.You
#39 The Funnel Multiplier System: How to Build Multiple Profit Streams That Work Together
If you're betting everything on ONE funnel, ONE traffic source, ONE way of bringing in leads…… You're one ad algorithm change away from disaster.That's why I developed the Funnel Multiplier SystemInstead of placing all your eggs in one basket and praying nothing breaks…… This is all about building multiple funnels that work together as an Anti-Fragile Ecosystem.You'll learn:Why relying on a single
#38 How to 3X Your Webinar Profits Without Spending More on Ads (The Avengers Way)
So you just crushed your webinar like how (SPOILERS!) Thor crushed Thanos near the start of Avengers: Endgame.Sales came in. You're feeling good. Time to crack open a cold one and celebrate, right?Well, you COULD grow fat and lazy like Thor did…OR you could dive right back into things and FINISH what you started.In this episode I’ll show you how to take your webinar and BOOST its profits.WITHOUT s
#37 Perpetual Profit Engine – Part 3 (The Psychology Stack for Webinar Show-Ups)
What if, like in the movie Inception, you could sneak into peoples’ subconscious and plant IDEAS in their head?And you DON’T need to resort to an elaborate and risky crime to do it?That’s exactly what we can achieve…With emails.Believe it or not, there’s a lot of psychological tricks you can pull off with just emails.And these could result in some massive results – like making more people want to
#36 Perpetual Profit Engine – Part 2 (The Traffic Certainty Principles)
Your ads are gladiators.Every time you hit "publish," you're throwing them into an arena where they'll either conquer… or get slaughtered by the competition.The problem? You're sending your gladiators into battle with rusty swords and zero training.In Part 2 of this 5-part mini-course, I'm breaking down the Traffic Certainty Principles that separate winning ads from expensive flops. These are the
#35 Perpetual Profit Engine – Part 1 (10 Protocols for Predictable Business Growth)
Most coaches and course creators don't have a revenue problem.They have a system problem.They post on social media, do some networking, run a few ads, host a webinar here and there… and hope something sticks.But hope isn't a strategy.And random marketing doesn't scale.That's why in this episode, I'm kicking off a special 5-part mini-course called the Perpetual Profit Engine. Think of it as th
#34 The 2026 Coach Marketing Blueprint: How To Get Clients 3X Faster With Multi-Funnel Systems
2026 is going to be BRUTAL for coaches.The reason?They’re facing headwinds that didn’t exist just two years ago.Like people replacing their coaches with ChatGPT.But here’s the good news: there’s a NEW marketing system that actually works in this landscape.One that builds trust through multiple touchpoints, positions you as the ONLY logical choice, and makes your competition (including AI) irreleva
#33 5 Lessons From “The Godfather” That DOUBLED Our Number Of Clients
Don Vito Corleone was one of the most ruthless criminal masterminds in fiction.He also would’ve made a killing as a marketer.How do we know?Cos we followed 5 lessons from “The Godfather” and they helped our agency DOUBLE our client base over the past 90 days.You could say we gave them “an offer they couldn’t refuse”…(Nothing illegal, of course!)In this episode, you’ll learn:Why no matter how good
#32 Webinar Case Study: How We Got 84% Show-Up Rate
Most people would be thrilled to hit 40% on their webinar attendance rate.With a bit of ‘radical’ marketing and some clever AI use, we were able to hit a MONSTROUS 84% show-up rate for our client’s webinar.Learn how we did it in today’s episode!You'll discover:How AI does powerful market research that used to take WEEKS – in just hoursThe PBH Test that tells us what gets clicks BEFORE we spend our
#31 B2B Lead Generation: 6 “Oldschool” Strategies That ACTUALLY Get You Clients In 2025
Tired of hearing that B2B lead gen is dead?Or maybe you're just sick of spamming people on LinkedIn and getting ignored, wondering if anyone actually gets clients this way.Here’s the truth: most people give up way too soon or just follow the same tired scripts.In B2B, you have to be smarter, more persistent, and sometimes... a little old-school.In this episode, I'm pulling back the curtain on the
#30 Is Facebook's Andromeda Update Secretly GOOD For Ads?
Right now, most marketers and businesses are scratching their heads wondering why their ad costs are all over the place.That’s all thanks to the new Andromeda update by Meta.So how the heck are we getting 70% CHEAPER sign-ups for our clients?Check out what we did on today’s episode, where you’ll also learn:The ONE audience sizing trick that turned a 25% cost reduction into a 70% slashWhy your "100
#29 My Mission to Help 1000 Businesses Double Their Revenue (And the 6 Values That Make It Happen)
90% of businesses fail.I learned this the HARD way when I lost EVERYTHING in 2009.Losing millions and staring down bankruptcy isn't exactly what most people put on their vision board. Nor was my beloved car getting towed away, or all twenty properties gone, or my parents’ house in Sydney, lost.But rock bottom has a way of teaching you things success never could.That painful experience became the f
#28 Shorter Webinar = 6-Figure Sales? 💰
What if the thing killing your webinar sales isn't your offer, your price, or even your presentation?What if it's just asking for too much, too soon?We had a client in Singapore pulling decent numbers with their 2-day webinar. But when we shortened it to 90 minutes and restructured the funnel, they hit 6 FIGURES in sales from a single workshop.And that's just half the story.In this episode, you'll
#27 What I wish I knew before starting my 3 businesses... (Lessons from 25+ years of entrepreneurship)
Before the age of 40 I’d already lost everything.TWICE.First time was when my property business went t*ts up due to the 2008 financial crisis…Second time when Jeff Bezos screwed my publishing company over…But like a phoenix rising from the ashes (or a cockroach that refuses to die, but that sounds less cool), I was somehow able to bounce back each time.The lessons I’ve learned ultimately helped me
#26 How a Singaporean Tuition Center Got 2.5X ROAS (and Why Most Education Businesses Are Doing It Wrong)
Here's a question: What if I told you that a tuition center in Singapore made nearly five grand in sales from ONE webinar campaign?With 24 enrollments?And a 2.5X return on ad spend?You'd probably want to know how they pulled it off, right?But here's the thing. It wasn't because they had some massive ad budget. Or some magical funnel template. Or even some guru-blessed Facebook targeting hack.It wo
#25 6 marketing beliefs you should avoid like the plague… (unless you love losing money)
Before you partner up with any marketing agency, make sure you know what they stand for and what they stand against. Why?‘Cos if your values and beliefs don’t align, chances are you’re gonna end up WASTING your time, money, and energy.After nearly 30 years in the industry I know what it’s like to both run a business and to get burned by crappy partners or agencies – so these are the philosophies I
#24 How One Tiny Landing Page Tweak Nearly Tripled Our Client's Webinar Leads
Ever wonder why some webinars pull in hundreds of leads while others barely scrape together a dozen sign-ups?Here's the thing most marketers get dead wrong.They spend weeks perfecting their ad copy. They obsess over targeting. They A/B test every emoji and exclamation point.But then they send all that traffic to a landing page that completely ignores what made people click in the first place.It's
#23 How a Random Cat Saved Our Dying Facebook Campaign
Ever had an ad campaign that was bleeding money faster than a punctured water balloon?We've all been there. You throw everything at it. New headlines, different images, fresh targeting. And still... crickets.But sometimes the solution comes from the most unexpected places. Like a talking cat with a cigarette. (Okay, maybe not the cigarette part.)This episode is about one simple psychological trick
#22 3 Things You Need to Write a Good Email Newsletter (That Actually Makes Money)
"If someone says email is dead, what they really mean is my emails suck."Harsh? Maybe. True? Absolutely.With nearly 5 billion email users on the planet, the problem isn't that email doesn't work. It's that most people are doing it completely wrong.While everyone's chasing the latest social media algorithm or crying about Zuckerberg changing the rules again, smart marketers are quietly building ema
#21 How ONE email got us 200+ sign-ups and $5K in sales…
It still amazes me that SO many people DON’T use emails for their marketing…Or they think that it’s ‘dead’ in 2025.Well, maybe this case study can finally convince you that emails are still by and far one of the most powerful marketing tools you have today!Check it out on today’s podcast.This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coache
#20 How We Got CPL Down to $0.97 With This One Targeting Tweak
We were working with a tuition center who was struggling with their ad costs. Nothing crazy wrong with their campaigns, but the numbers just weren't where we wanted them to be.Then we had ONE conversation that changed everything.One small shift in how we thought about their target audience. And boom – cost per lead dropped from decent to absolutely ridiculous. We're talking 97 cents per lead, ridi
#19 How to Fix a Broken Webinar (Case Study For Real Estate/Property Investment Niche)
Imagine pitching a great business idea to a room filled with 100 people...…and only SIX of them end up booking a call with you.Ouch…That's exactly what happened to one of our property investment clients. Great content, engaged audience, but his webinar’s conversion rate, sadly, was less than ideal.So we rolled up our sleeves and helped him restructure his entire webinar approach.The results?From 6
#18 How One Simple Audience Tweak Boosted Our Webinar Conversions (Case Study)
What if there was only ONE thing preventing your webinar from being profitable?And what if fixing that one thing could cut your lead costs by 40% AND boost your sales at the same time?That’s kinda what happened with one of our clients, a public speaking coach.His first webinar tried tapping into the sexy “professional speaker” market…But we realized the second time around, that he could potentiall
#17 SaaS Webinar Case Study: How We Cut Lead Costs in Half (Plus the Ugly Truth)
Ever thought about crushing your SaaS sales with Webinars?Then you definitely want to check out this case study – featuring a company that’s been making a lot of noise in the e-comms industry.Fair bit of warning though…It’s got the good, the bad, and the ugly… 🫣Yet we still managed to generate over 3K leads & cut their cost per lead in HALF – which was fantastic all things considered!So if you
#16 7 Digital Marketing Strategies to Grow Your Business Faster
Having sleepless nights just thinking of ways to effectively grow your business?In this episode, we’re giving you the quick and dirty guide to do just that: 7 digital marketing strategies to outsmart your competitors and skyrocket your sales.You’ll learn:How to ATTRACT people with a lead magnetWhy VSLs can help you build trust and authorityHow to engage with your email subscribers (and get them to
#15 Case Study: How We Got 350 Seminar Participants With Just $500 Ad Spend!
Ever had to promote a live event on short notice and a shoestring budget?Chances are, it’s gonna suck.Good news is that it’s possible to turn things around with laser-focused marketing.With just a few key strategies, we sold out an ENTIRE venue with paid participants – and spent just $500 for ads. This podcast episode explains how we pulled it off.You’ll discover:The one ‘attraction’ that&nb
#14 How to Overcome Setbacks as a Marketer
So they say 9 out of 10 marketing campaigns fail. And 95% of businesses fail in the first 10 years. One thing I’ve learnt being in business for over 20 years is that…… Setbacks are a normal part of it.The difference is whether it breaks you… or makes you.In this episode, you’ll learn about:How legends from the 80s used to do things (and why modern marketers are lucky!)What I do when I ha
#13 Case Study: How to Get Consistently Good Returns on Your Webinars
Anyone can get fantastic results from their Webinars maybe once or twice and be a ‘one-hit’ wonder. But to have your webinars consistently be profitable? Now that’s a different story.That’s why this case study is important…It shows how we managed to get 3X or more ROAS – consistently – for one of our clients’ webinars.So if you want to learn the following:How changing the core message ca
#12 How to Build a High-Ticket Challenge Funnel that Converts
People are wired to win.That’s why the Challenge Funnel is so powerful…It taps into a primal desire to prove ourselves.By giving participants small wins each day, you make them believe that they can achieve great things with your solution. More importantly, you’re overcoming one of the biggest objections of buying - the lack of trust in their own ability.That’s why challenges are so effective
#11 How to Construct a VSL Funnel for High Ticket Offers
VSL (Video Sales Letter) funnels have been used to sell high ticket offers for experts and coaches for a long time. I remember running a VSL funnel for my publishing business back in 2009And it worked tremendously to help me build a high 6-Figure business. If you are a coach or expert and want to get your own VSL funnel build. Then you don’t want to miss this podcast because we’re c
#10 Why Cheap Cost Per Lead Could be Killing Your Business
Frustrated by the low sales from your marketing, even though your ads ‘seem’ to be doing well?Truth is, most people make the mistake of believing that low cost per lead (CPL) is everything . But this is a mistake that could cost you a LOT of money.In this episode, we’ll talk about the things you ACTUALLY want to look at so that your ad gets you greater returns:Why cheaper cost per lead isn’t neces
#9 Creating a Winning Webinar Presentation
My client was confused why his webinars weren’t bringing in the sales. Sometimes, it’s hard to tell the trees from the forest when you’re in the thick of it. Question is - are you making the same mistakes like this client of mine? Here’s the good news:I review his entire Webinar and provide him with action steps to improve it. Anyone doing webinars will probably benefit from it
#8 5 Proven Tactics for Massive Webinar Sign-Up Success
Have you ever wondered how to get thousands of attendees to your webinars?For six-figure coaches who dread the thought of marketing, the leap to a seven-figure business seems daunting.But if you can master these five secrets, you’ll be scaling your high-ticket Webinars to the moon…Here’s what you’ll learn:How THIS system gets you low CPL (cost per lead) and fantastic returns in the long runHow to
#7How to Create Kick-ass Videos that Drive High Ticket Offers for Webinars: 4 Steps to Replicate Our Video’s Marketing Success
What if your Webinar ads are still going strong after one whole year?Normally, we’d pull the life support on such an old and dusty ad within weeks……to prevent people from getting bored looking at the same ads over and over again.But there ARE exceptions to the rule.For instance, when we designed this particular video ad for one of our clients, it became an INSTANT hit.More than a year later, it’s
#6 How Our Client got a 6 Figure Payday for His Webinar: 5 Marketing Strategies to Amp Up the Sales for Your High Ticket Offers
Today, coaches have access to AI like ChatGPT that can produce hundreds of ad copies and headlines in SECONDS.Obviously, that’s going to be a great help when it comes to marketing your webinars.But is any of that AI-made content going to transform your coaching business into 7 or 8 figure success stories?The short answer is: no… because everyone is doing it. The long answer is: no… because yo
#5 How to Make Your Webinar More Successful in 2024: Avoid These Common Marketing Mistakes & By Building Effective Sales Funnels!
Not too long ago, one of our clients had a ‘gut feeling’ about Webinar ads.Instead of relying on our system of testing and data collection, he insisted to run the video ads he had created without our input. As a result, he went from having 4x ROAS (Return on Ad Spend) at his previous webinar… to actually LOSING money on his next one!And that’s just one of the THREE common mistakes we’ll
#4 How to Hook People to Your Webinar & Sell High Ticket Offers: Beating the Competition with Proven Marketing Techniques
With just one simple tweak to a hook, our ad managed to get over 10,000 Webinar sign-ups in 2 months.If you’ve ever wondered why your ads are not performing as well as they should, here’s why:Everyone seems to be copying each other’s ads. No matter what niche you’re operating in, your business is going to have a lot of competition when it comes to grabbing attention.If you are emulating the g
#3 How to Do Market Research for Your Webinars: 5 Effective Marketing Strategies for High Ticket Offers
Are you looking to cut down on your webinar’s advertising costs?After 10 years of trial and error, we’ve learned that the first step in running a successful webinar lies in good market research.In fact, using just 5 market research strategies, we help our clients go from barely breaking even on ad spend, to cutting up to 50-70% of their cost per lead.Yeah - it’s THAT impactful.I’d even go so far a
#2 5 Ways to Bring Down the CPL for Your Webinar: Improve Your Sales Funnels Today & Close More High Ticket Offers!
We’re on a mission to make webinars sexy (and profitable) again.Let’s talk about what REALLY matters for a successful webinar: low cost per lead, high profits!Episode 2 cuts through all the marketing BS and tells you the 5 ways you can get more people signing up for your webinar - at a cheaper cost per lead.If you’re looking for a very sexy profit on your webinars, then start here.You will discove
#1 The Podcast for Coaches Who Want to Scale Their Business with High Ticket Webinars, Radical Marketing Strategies, and Sales Funnels
What’s this show all about? And as a Business Founder, how will it profit you? No, it’s not an 18+ rated podcast. And no one is actually getting nude (sorry fellas!)But if you are a Founder, and especially if you have a coaching or ‘expert’ type business, you’ll love this show. In this episode we’re gonna set the stage for this podcast. WHAT it’s all about, WHO
