Sold Out Offers
Sold Out Offers is a podcast for service provider experts who want to create and sell innovative, in-demand offers that build reputation and revenue on repeat. Hosted by Ceels Lockley, it provides industry-leading insights and strategies.
Episodes
The Anatomy of a £10K/Month Group Program
What does it take to build a group programme that consistently generates around £10K a month? Spoiler: it isn't just a clever launch strategy, a huge audience, or squeezing hundreds of people into a membership. In this episode, I'm taking you behind the scenes of Dreamium as it celebrates its second birthday and sharing exactly how I've designed, refined and grown it into one of the strongest asse
Your Mini Guide to Sales Maxxing: Making Sales A Habit in Business
For years, we've been taught that growing a business means creating more content, being more visible, and showing up on every platform imaginable. But what if the real opportunity for growth isn't more marketing at all? What if it's becoming more intentional about sales? In this episode, I'm diving deeper into the concept of Sales Maxxing and why I believe it's one of the most powerful shifts a se
Sales Maxxing: The Fastest Way To Grow Your Business Without More Marketing
So many business owners are pouring their energy into creating more content, improving their visibility, tweaking their messaging, and chasing reach. Meanwhile, they’ve got discovery calls they never followed up on, warm leads sitting in their inbox, referral partners they haven’t spoken to in months, and past clients who would happily buy again if they were simply invited. This episode is about s
Should You Ditch Doing Discovery Calls Altogether?
I talk about why sales calls became such a big thing in the first place and why, despite all the AI tools, automations, funnels, and clever systems available to us, there is still something incredibly powerful about a real conversation.I also share some alternatives if you're looking to reduce the number of calls you're doing. From enquiry forms and voice notes to automated email sequences and AI-
The Real Difference Between Offers, Marketing & Sales
We start with offers, because they sit at the root of everything. Your offers are what people actually buy from you. They’re the transformation, the experience, the delivery, the positioning, and the pricing. When offers aren’t clear, marketing feels exhausting, sales feel awkward, and clients struggle to understand what to buy or where to go next.Next, we look at marketing. Marketing’s job is to
Why I Took My Group Program Evergreen + A BTS Campaign Debrief
I share how this offer evolved from a six-week live cohort into a six-month flagship programme, why the pricing and positioning changed over time, and why I eventually realised the old “open cart / closed cart” launch model no longer fit the future I wanted for the business. We talk about the practical side of evergreen offers too: workshops, funnels, ads, urgency, visibility, and why you still ne
How to market and sell new offers if you don’t have results or proof YET
We talk about the strange Catch-22 of selling offers: you need results to create trust, but you need clients in order to get those results in the first place. And while “just take messy action” gets thrown around a lot online, I wanted to share a more grounded approach that helps you move forward without feeling like you’re winging it or pretending to be further ahead than you are.You will learn t
Considerations for Condensing & Refining Your Offers {My Offer Line Up Method Explained}
In this episode, I’m walking you through how to start condensing and refining your offers using my Offer Line Up Method. We’ll look at the difference between an offer suite and a true offer ecosystem, and why the real magic happens when your offers guide buyers naturally from first touchpoint to deeper work with you.I break down the key stages of a buyer journey: your Pre-Hype free content, your W
All Roads Lead Back to Your Offers: Your Business Problems are Offer Problems
You will look at the classic traps: thinking you need a rebrand when you’re actually undercharging, thinking you need new content pillars when your offer feels boring, or blaming your confidence when the real issue is that you don’t know what you’re selling, who it’s for, or why they need it now. Because once your offers are clearer, everything else gets easier to build around.Your offer ecosystem
I Wish I’d Done THESE Things Before Burning Down My Branding Agency in 2021
I take you behind the scenes of my former agency, the vision I had for it, the reality of trying to grow it during the pandemic, and the burnout that led me to walk away. Looking back with the perspective I have now as an offer strategist, I can clearly see that the problem wasn’t simply “the business was wrong.” It was a mix of misalignment, pressure, weak positioning, unclear offers, poor financ
Have You Become Bored of What You’re Known For as a Service Provider? Unpacking The McConaughey Effect
Inspired by Matthew McConaughey stepping away from rom-com roles to pursue more meaningful work, this is what happens when service providers become typecast in their own businesses. Maybe you’re the VA who wants to move into OBM work. The social media manager craving a strategist role. The designer who no longer wants to spend her days designing. You’re capable of more, but the business you built
Stop Collecting Offers: Pokémon Syndrome Explained
The Pokémon Syndrome is when offers have been collected over time rather than intentionally designed, leaving your business feeling cluttered, confusing, and harder to grow than it needs to be. This can look like having a VIP day, a membership, a course, a done-for-you service, a group programme, an audit, a private podcast, a live event… and no clear relationship between any of them. While some o
3 Ways to Switch Up Your Business if You've Hit Burnout, Boredom or Big Life Changes
In this episode, I’m walking you through three ways to bring your business back to life without burning everything down or starting from scratch. These aren’t big, dramatic pivots. They’re focused shifts that help you reconnect with your offers, your audience, and your own energy so things start to move again.We talk about what happens when businesses lose momentum, how to reignite interest in wha
If Your Offers Feel Chaotic, Start Here
In this episode, I’m helping you find your way back to clarity. Because when your offers feel scattered, selling them feels heavier, explaining them feels clunky, and trusting them becomes difficult. So instead of trying to fix everything at once, we’re zooming out and getting grounded in what actually matters.We talk about how to strip things back, identify what’s working, and make decisions from
How to Build a Buyer Journey Through Your Offers Without Burning Out
In this episode, I’m walking you through how to create a buyer journey across your offers that feels simple, intentional, and easy to move through. When your offers have a clear role and relationship to each other, your clients don’t need convincing. They can see the next step, feel confident taking it, and stay in your world for longer.We talk about what happens when everything is being sold at o
What Does an Offer Strategist Even Do?
Most service aren’t struggling because they lack skill or experience. They’re struggling because their work hasn’t been packaged into an offer that clearly communicates its value. When your offer isn’t structured properly, it becomes harder to price confidently, harder to explain, and harder for clients to buy. Offer strategy sits right in the middle of all of that.In this episode, I break down th
Why Marketing + Selling Your Offer Feels So Damn Scary
Today, we’re talking honestly about what makes an offer compelling in the current market and why “good enough” just doesn’t cut it anymore. Buyers are more discerning than ever. They’ve seen hundreds of launches, workshops, and programmes. That means they’re asking better questions, taking longer to decide, and expecting a clearer transformation before they commit. If your offer feels vague, overl
If You Want More Sales in 2026, STOP Doing This
The landscape has shifted. Buyers are overstimulated, more discerning, and taking longer to make decisions. In this episode, I walk you through the habits that are quietly sabotaging your sales, from posting twice and giving up, to outsourcing your voice to AI, to hiding behind referrals, to thinking you’re “just bad at selling.” None of that is going to cut it anymore. We talk about why repetitio
The One Sales Skill Every Service Provider Needs to Master in 2026
The space has matured, buyers are more discerning, there’s more noise, and people are taking longer to make decisions. That doesn’t mean sales are impossible, it means your strategy has to evolve. In this episode, I introduce the concept of sales stamina: your ability to keep showing up, repeating your message, regulating your emotions when things feel quiet, and following up like a leader instead
How to Increase The Value of Your Offers with my T.E.S.S.A Pricing System
In this episode, I’m sharing how I think about value now, after years of refining my own pricing and helping dozens of people refine theirs. For a long time, many of us were taught to measure our work in hours and deliverables. But when I zoomed out, I realised my clients weren’t paying for time. They were paying for what changed because of the work, what became easier, what started earning, what
My Biggest Pricing Mistakes in 16 Years as an Online Service Provider
In this episode, I’m walking you through the biggest pricing mistakes I’ve made over the last 16 years as a service provider, from hourly rates and undercharging, to scoping disasters, discounts, letting clients dictate the work, and not tracking time (which is honestly one of the most expensive mistakes of all). This is a no-fluff episode, and it’s designed to help you spot where you might be lea
How to Make an Extra £5K Every Quarter with a DWY Group Sprint Offer
In this episode, I walk you through what a sprint offer actually is (and what it’s not), who it works best for, and why it’s such a powerful step for service providers who’ve been doing done-for-you work and want to move into more strategic, scalable offers. You’ll hear how I designed Parade, my own two-week sales sprint, why clarity of promise matters more than big claims, and how elements like c
7 Tweaks To Elevate The Value + Urgency of Your Offers In 2026
We start with desire, because your clients are not buying websites, copy, coaching containers, or audits, they’re buying what comes after those things. I talk about how to move away from selling features and start selling the emotional, identity, and lifestyle shifts your work creates. This alone can completely change how compelling your offer feels.I also dig into why speed, simplicity, and clari
How Faith Went From Selling Only Retainers to Creating $30,000 of Revenue With New Offers Inside Dreamium
Ever wondered what actually changes when you stop guessing your prices and start backing your expertise? In this episode, you’ll hear Faith Morris share how joining Dreamium in early 2025 transformed the way she saw herself, her business, and her place in her niche. At the time, Faith was running her ops consultancy on bespoke retainers with a lot of pricing guesswork. Since graduating, she’s gene
How I Took a Flopped Group Program + Made It Into a £100K Offer
I share the full behind-the-scenes of what was really going on: the confidence knock, the temptation to start again with something shiny and new, and the uncomfortable realisation that the offer wasn’t broken, it just wasn’t finished yet. This is a very honest look at what it actually takes to develop an offer to a standard you can fully back, rather than abandoning it the moment it feels hard. Yo
Your Offer Strategy Gameplan for 2026
I talk about why creativity now belongs in every business (yes, even the “dry” ones), and why originality in your voice and messaging matters more than ever. This isn’t about chasing trends or letting AI write your soul out of your copy, it’s about building offers that sound like you, feel human, and stand out because they’re layered with story, theme, and personality. If you’ve been playing it sa
Easy tweaks to help you fall back in love with an offer
In this episode of Sold Out Offers, I walk you through a series of small, practical tweaks you can make to bring an offer back from the brink. These are not big rebrands or six-week projects. They’re short, focused checks that help you reconnect with the purpose, positioning, and delivery of what you’ve already built—so you can decide what actually needs changing (and what doesn’t). We’ll look at
Getting rid of your offers: considerations before you make the final chop
In this episode of Sold Out Offers, I’m helping you pause before you kick an offer to the curb. We’re digging into the real reasons an offer can start to feel heavy, flopped, or just… off. From not talking about it enough, to client hangovers, to unrealistic expectations for brand-new offers, this is a compassionate but honest look at why things stop selling.I also talk about urgency, format misma
A BIG business catch up and returning after a 4 month podcast break
From finally nailing a summer that actually felt like a break, to navigating leadership challenges, hiring a team, losing an entire Threads account (yes, really), and completely rethinking how I want to support clients in 2026… this is a very real look at what growth actually feels like. This episode is an honest conversation about seasons, discomfort, and the mindset shifts required when your bus
Reflecting on 3.5 Years of Podcasting + Taking My First Podcast Break
The podcast has been one of the most powerful tools in my business. It’s helped me share my message, build trust, and bring in clients who connected through the content. It started as Fiercely Freelance, shifted into Peaceful Service Pro, and most recently became Sold Out Offers. Every version has reflected where I was and who I was here to help.If you’ve ever wondered if podcasting could work for
What To Do When Growing Your Business Feels Hard, Boring & Fatiguing
In this week’s episode, I’m sharing the raw, unfiltered truth about what it really takes to run a business, and how the constant pressure to keep going can quietly drain your energy and joy. If you’ve been feeling depleted, fatigued, or stuck on a rollercoaster you didn’t sign up for, this conversation is for you.I’ve been there, pushing hard, working long hours, and ignoring the signs my body and
A 5-Step Guide to Creating an Irresistible Warm Up Offer
If you’ve been stuck thinking your only way to get clients is through big-ticket services, then you are in the right place. In this episode, I’m breaking down how to create a warm-up offer, the entry point that helps clients dip their toes in, builds trust, and sets you up for bigger sales down the line.You’ll learn how to define the outcome your clients want, price your offer strategically (witho
How to Evolve from DFY Implementation to DWY Strategy as a Service Provider
Are you feeling stuck in the trenches of doing all the work for your clients? Maybe you’ve been delivering Done For You (DFY) services—like designing websites, managing social media, or building systems—and you’re craving something more strategic, collaborative, and energizing.In this episode, we explore the shift from DFY implementation into Done With You (DWY) strategy—so you can step into the r
Selling Smarter: The Habits Behind My Biggest Year Yet
Ever feel like you’re stuck repeating the same sales patterns, even when you know you’re capable of more? In this episode, I’m pulling back the curtain on exactly how I’m selling differently in 2025 and why this year is already set to be my highest revenue year ever.I’m sharing the shifts I’ve made in how I plan, price, and run my offers, plus the habits that have helped me feel more focused and p
My Simple 3T Strategy for Selling Your Offers on Evergreen
If launching your offer feels like sprinting uphill in heels, this episode is your breath of fresh air. I’m walking you through my 3T evergreen sales strategy, the same one I teach inside Parade, and the exact approach I use to sell my offers all year round without burning out or disappearing in between launches.This isn’t a post-once-and-hope strategy. It’s a simple but powerful framework that he
7 Critical Areas to Lock Down BEFORE You Start Selling Your Offer
Feeling ready to shout about your offer from the rooftops? Before you hit “post” or start your launch countdown, pause. In this episode, I’m walking you through seven key areas you need to have fully dialled in before you start selling. These are the foundational pieces that can make or break your results.From your offer’s transformation to your checkout page and even your link in bio, these are t
False Urgency is Dead – How to Build Real Urgency in Your Offer Without The Sleazy Tactics
Urgency used to be the golden ticket to selling online offers—countdown timers, last chance bonuses, fake deadlines. But we’re over it. In this episode, Ceels breaks down why urgency is no longer the powerhouse sales tool it once was, what’s replacing it and how to use real urgency to drive conversions in your offers. Urgency will always have a place in sales psychology, but buyers are wiser, more
What Happened When I Almost 2X'd My Offer Price & How to Increase Your Prices With Confidence
Let’s talk about the thing most service providers overthink (and underdo): raising your prices. In this episode, I’m pulling back the curtain on my own pricing journey, why I nearly doubled the price of Dreamium, how it went, what I had to work through, and most importantly, how you can do it too without losing clients or your nerve. If you’ve been hovering over the “increase price” button but kee
The Marketing Strategies & Tactics Required to Become a Mentioned Brand in Your Industry
Ever wonder how some people’s names just keep popping up on Threads, in DMs, in client chats without them even trying? That’s not luck. That’s what happens when you become a mentioned brand. In this episode, I’m breaking down exactly how to make that happen for you.I’m sharing the strategies that helped me build a reputation where my name (and my offers) get mentioned daily, sometimes in rooms I’m
Refining a Retainer Offer & Building Sales Confidence with Agency Owner Felly Day
In this episode, I’m joined by the incredible Felly Day, founder of FD Studio and content repurposing specialist for podcasters. Felly takes us behind the scenes of her experience inside Dreamium, where she transformed her done-for-you services into a full-blown offer ecosystem and finally started feeling excited (and confident) about selling again.Before Dreamium, Felly was feeling disconnected f
"Is This Normal?" – What To Expect When Refining Your Offers, Pricing & Positioning
Let’s talk about what happens when you start refining your offers. Spoiler alert: it’s not just spreadsheets, post-it notes, and “aha” moments. In this episode, I’m pulling back the curtain on the emotional chaos that often shows up when you’re doing the deep, strategic work of shaping offers that actually reflect your brilliance. If you’ve been feeling confused, overwhelmed, or even a little bit
5 Mistakes to Avoid When Creating or Refining Your Offers
You’ve heard me talk about offer mistakes before, but this time, we’re going deeper. In this episode, I’m sharing five of the most common (and costly) mistakes I see service providers make when creating their offers. If you’ve ever DIY-ed your offers, taken advice from the wrong people, or underpriced because you wanted to be “accessible”, this one’s for you.These aren’t just the obvious ones, suc
Why Power Hours Are Outdated and What To Offer Instead
Power hours had their moment, but in 2025, they’re giving outdated energy. In this episode of Sold Out Offers, I’m making the case for retiring power hours from your offer suite and replacing them with something far more strategic (and profitable). If you’ve been offering one-off calls and wondering why they’re not selling, or why they’re not building your reputation, this is your wake-up call.We’
The 3 Types of Offers That Create Your Offer Ecosystem Foundations
If you’ve ever felt overwhelmed by the idea of building out a whole suite of offers, this episode of Sold Out Offers will feel like a breath of fresh air. I’m breaking down exactly what an offer ecosystem is, why you need one, and the three types of offers that should sit at the heart of it. Spoiler: you don’t need ten different offers to build a successful business – you just need three.We’ll wal
Why Your Business Needs to be Making at Least £100K/Year to Be Sustainable For You
Let’s get one thing straight: hitting 100K in your business isn’t the glitter-filled, life-changing milestone the online space makes it out to be. In this episode of Sold Out Offers, I’m breaking down why six figures is actually the bare minimum for full-time business owners in 2025 – not a luxury, not a dream, but a baseline.We’re digging into what that number really looks like once you factor in
The Sales Series: Tripling My Group Offer Sales Results with a 60 Day Launch Campaign – Part 2
Welcome back to the final part of my two-part Sales Series launch breakdown. In this episode, I’m diving into the mindset shifts, tactical decisions, and results behind my recent Dreamium launch, where I tripled my sales with a 60-day campaign. If you haven’t listened to part one yet, hit pause and listen to it first to get the full story.This time, I’m lifting the lid on what was happening behind
The Sales Series: Tripling My Group Offer Sales Results with a 60 Day Launch Campaign – Part I
Ever wondered what it really takes to pull off a successful group program launch? In this episode of the Sales Series, I’m taking you behind the scenes of my most recent Dreamium launch, a 60-day campaign that tripled my sales. This is part one of a two-part breakdown, where I’m unpacking everything from strategy to structure, and all the shifts that made the difference.I’m sharing the honest trut
The Sales Series: Remove These Blocks To Confidently Sell Your Offers
Selling your offers shouldn’t feel awkward, pushy, or uncomfortable – but let’s be real, for many service providers, it does. In this episode of the Sales Series, I’m tackling the biggest mindset blocks that hold people back from selling and how to reframe them so you can promote your offers with confidence.We’re talking about the fear of showing off, the discomfort of being “too salesy,” and why
Structuring, Selling & Scaling Offers with 7 Figure Financial Coach Gina Knox
This week on Sold Out Offers, we’re getting real about money, profitability, and designing offers that actually work with the incredible Gina Knox. Gina is a financial coach for entrepreneurs with variable income, and she’s helped her clients build over $22 million in wealth portfolios.In this episode, Gina shares why every money problem is actually a design problem and how small business owners c
The Sales Series: How to Increase Sales of Your Headliner Offer
If your signature offer isn’t selling as well as you’d like, this episode is going to change that. In this episode of The Sales Series, I’m sharing the exact ways to increase sales of your headliner offer without overcomplicating it, stuffing it with too much, or feeling like you have to convince people to buy.I’ll cover why specificity sells, how to simplify your offer to make it more premium, an
The Sales Series: How to Sell Your Offers
If selling your signature offer feels harder than it should, this episode is for you. In the second installment of The Sales Series, I’m breaking down how to increase sales of your headliner offer – the one that should be bringing in the bulk of your revenue – without overstuffing it or making it more complicated than it needs to be.We’re talking about why more is NOT more when it comes to premium
Overcoming the Fear of Specialising and Embracing Expert Energy with Loni Nelson
In this episode, I’m joined by the brilliant Loni Nelson, co-founder at Imlo Studios, a specialist funnels agency. Loni shares her journey from saying yes to everything as a service provider to carving out a niche that not only lights her up but also delivers incredible results for her clients.We talk about the fears that come with specialising, especially the worry of being "too niche", and how L
My C.O.R.E Offer Method for Creating a Profitable Offer Line Up
In this episode of Sold Out Offers, I’m breaking down my Core Offer Method, the framework I teach inside Dreamium, to help you build a strategic, profitable offer suite that attracts dream clients and makes scaling your business easier.I’ll guide you through the four key pillars of a profitable offer suite – Clients, Offers, Revenue, and Expert Energy. You’ll learn why starting with the right clie
4 Ways to Re-Define Your Expertise & Streamline Your Offer Suite
Feeling stuck in your business? Maybe your offers don’t feel aligned anymore, or you’re wondering if it’s time to pivot but aren’t sure where to start. In this episode, I’m breaking down four ways you can refine your expertise, sharpen your positioning, and create an offer suite that feels clear, strategic, and profitable.I’ll walk you through why specialising is key to standing out, how to define
How to Specialise in Your Offerings Without Getting FOMO
Ever felt the pull to niche down but worried about what you might lose in the process? You’re not alone. In this episode, I’m tackling one of the biggest fears service providers face – the worry that specialising means saying no to opportunities, income, and growth. Spoiler alert, it doesn’t!I’ll walk you through why specialising is actually the fastest way to scale, attract dream clients, and bui
From Burned Out Social Media Manager to Booked Out Brand Messaging Specialist: Pivoting Offers with Caitlin Hoare
In this episode, I’m joined by Caitlin from Digital Bloom, a copywriter turned brand messaging specialist for the wedding industry. Caitlin shares her inspiring journey of pivoting her business from social media management to a niche specialism that aligns with her strengths, passion, and the needs of her clients.We dive into the challenges Caitlin faced – letting go of steady retainer clients, ov
Common Offer Strategy Mistakes to Avoid as an Online Service Provider
In this episode, I’m getting real about the most common offer strategy mistakes I see service providers making. From creating offers out of boredom or scarcity to overwhelming clients with too many choices, these pitfalls could be holding you back from building a thriving, sustainable business.I’m guiding you into why your signature offer should always be the star of the show, how to avoid overcom
How to Sell Multiple Offers in One Launch: Unpacking My Rebrand & Offer Festival
In this episode, I’m addressing a question I hear all the time: How do I sell multiple offers at once? Whether you’ve just revamped your offer suite or created entirely new ones, this episode is packed with actionable strategies to help you share them with your audience in a way that builds excitement and brings results.I’ll walk you through how to turn a multi-offer launch into an event your audi
Your Offer Strategy Gameplan for 2025: Trends on Innovation, Specificity & Prioritisation
Welcome to the newly rebranded Sold Out Offers podcast. In this episode, I’m diving deep into the trends and predictions shaping the done-for-you and done-with-you service industry in 2025. Whether you’re a seasoned pro or just starting out, this conversation is your guide to staying ahead, crafting irresistible offers, and making your business the obvious choice in your niche.From the buyer’s jou
Setting Healthy Boundaries with Clients: Preventing Overcommitment and Burnout
Do you consider yourself a people-pleaser? Have you struggled with burnout because you don’t know how to say “no”? In this episode, I’ll guide you through the right mindset to set healthy boundaries with your clients.Stay tuned for a special announcement at the end of the episode!GRAB YOUR FREE GOODIE BAGTo celebrate the launch of my rebrand next month, I’m hosting a week-long “Offer Festival” whe
Considerations for Creating Your First £10K Offer as a Scaling Service Provider
Creating a £10K offer doesn’t have to be sur. In this episode, I guide you through some considerations you need to create your first £10K offer – especially if you don’t know where to begin but know you’re on the path to attracting bigger dreamy clients.Join Sisters of ServiceSisters of Service is a thriving peer-to-peer community designed to bring service providers together to meet, chat and shar
The 4C's of Creating 100K in Revenue
Many will tell you success comes from having great ideas or from being lucky. However, the real success comes from being consistent. Becoming consistent with your business can be difficult, so for this episode, I guide you through the 4C’s you need for a successful business.Join Sisters of ServiceSisters of Service is a thriving peer-to-peer community designed to bring service providers together t
Positioning Your Offers to Be The Go-To Service Provider in Your Industry/Niche
Have you done the legwork needed to be at the top of your niche? If not, but you’re thinking about it, then this episode is for you. Listen in to learn what you need to do with your offers to become the go-to person in your industry and how to differentiate yourself from what others are doing. Join Sisters of ServiceSisters of Service is a thriving peer-to-peer community designed to bring service
How Do You Know if Your Offer is Successful?
The work you have to do on an offer doesn’t end when you launch it. In this episode, I will give you a few benchmarks I use to determine if an offer has been successful before, during and after the launch without any guesswork. Join Sisters of ServiceSisters of Service is a thriving peer-to-peer community designed to bring service providers together to meet, chat and share advice in a safe space.
Strategic Steps to Productizing Your Services for More Profit
If you’re spending hours on bespoke or hourly-rate services and are looking for ways to streamline them, then this episode is for you. In this episode, you will learn how to productize your services strategically and sell them to your dream clients on repeat while saving time on proposals and negotiations. Join Sisters of ServiceSisters of Service is a thriving peer-to-peer community designed to b
Selling a Service Is Not Enough Anymore and Why You Need To Create an Experience
Selling is different than what it used to be a couple of years ago. Today, it isn’t enough with just a service list and your social media accounts up and running. In this episode, I will guide you through how to make your service an experience for your clients – especially if you have been a service provider for over 3 years. Join Sisters of ServiceSisters of Service is a thriving peer-to-peer com
When is The Right Time to Re-Tool Your Offers?
How do you know when you're ready for an overhaul of your offers? Whether it is because you’re bored, you’ve analysed your numbers, or you know something has to change, in this episode I will guide you through the process of knowing when it is the right time to revamp your offers. Join Sisters of ServiceSisters of Service is a thriving peer-to-peer community designed to bring service providers tog
How to Overcome Boredom in Delivering Your Offers as a Specialist
What happens when you get bored of your offers? Making a new batch of offers or revamping your business sounds like the obvious answer, but it isn’t. In this episode, you will learn how to go through offer boredom, resist the impulse to change everything and continue to deliver your offers with a fresh take.Join Sisters of ServiceSisters of Service is a thriving peer-to-peer community designed to
Navigating Your Money Mindset as a Business Owner with Emilie Nutley
A healthy relationship with money is key to running a sustainable business and yet, a lot of entrepreneurs don't feel comfortable thinking about and speaking about money. In this episode, Emilie Nutley and I will guide you through how to have a money mindset – especially if you feel ashamed talking about money with your friends, family or fellow service providers.Emilie Nutley is a passionate and
Why Your Offer Ecosystem Should Have People Camping Out Like It's Glastonbury
If you’ve ever been to a festival, you’ve probably seen hundreds (if not thousands) of people excited to get in – that’s exactly the effect your offer ecosystem should have on people. In this bite-size episode, I will explain why you should make your offers feel like Glastonbury.If you would like to learn how to sign more dream clients into your offers within 60 days, join the waitlist for Dreami
The 5 Missing Pieces in Your Offer Strategy
If you’ve been working on your offer strategy recently, you might feel something is missing but aren’t sure what it is. In today’s epìsode, I’ll guide you through the 5 missing pieces in your offer strategy and how you can approach them for successful and profitable offers. As an offer strategist, I’ve seen it all. Whether you don’t know them, you don’t know how to approach them, or decided to ski
3 Trending Offer Types & How to Design Them for Your Business
The online business space is constantly evolving, and with it so are the different ways that services and offers are being sold and delivered. In today’s episode I’m walking you through 3 trending offer formats and how you can incorporate them into your offer line up.If you would like to learn how to sign more dream clients into your offers within 60 days, join the waitlist for Dreamium, my 8 wee
Why an Offer Is Not Just a Cute Name, a Set of Deliverables and a Price
If you’re interested in working with an offer strategist or developing your offers beyond the basics, firstly you need to know what an offer is and why it’s more than just a nice name and a price. Join Sisters of ServiceSisters of Service is a thriving peer-to-peer community designed to bring service providers together to meet, chat and share advice in a safe space. We do speed networking, topic d
How I Grew My Revenue by 200% in 2024 VS 2023
Spoilers ahead: It’s been a loooong road. In this episode, listen to the steps I took in my business journey to increase my revenue by 200% in just ONE year, what worked and what didn’t.I increased the revenue this year when I…Stopped fucking aroundRebrandedCreated my mastermindLaunched new programsRaised my pricesI trusted myselfI fully integrated into my businessThis is just a small list of all
Should You Create an Offer For Every Type of Client You Serve?
Should you create an offer for every type of client you serve? In today's episode, I'm answering this FAQ to help you figure out whether you need to be creating different types of offers for different types of clients.When you have a broad niche or don’t have a niche at all, you’re probably getting all types of people coming to your business and you might feel compelled to make a customized offer
3 of My Favourite Ways to Sell Without Being Sleazy
Do you like selling? Whether you love it or you hate it, it’s part of running a business. In this episode, I share my favourite ways to sell without being sleazy – especially for those who HATE selling and want to make the whole process more enjoyable. You will sell without being sleazy when you…Create offers that lead seamlessly to one anotherInvite clients into your inner circle to build influe
Why Your Tools + Automations Shouldn't Replace High Quality Client Service + Personalised Delivery
You can’t automate your entire service. If your systems are so automated that you barely interact with your clients, take a step back and listen in. In this episode, I’m going to explain why a high-quality client experience is more important than a fully automated system and how to achieve balance with both. Most clients don’t want to simply interact with a project management tool and call it a da
Meta Sent Me to Jail During My Launch: Why Clear AND Clever Messaging Matters More Than Ever with Emelie Sanders of Pass The Queso
What happens when you lose all of your audience in one day? In this episode, I invited Emelie Sanders to tell me more about her experience losing her IG account in the middle of a launch and how she’s been able to keep her launch successful thanks to her clear AND clever messaging with her new account. Emelie Sanders is a copy coach and the owner of Pass the Queso, where she brings humour and come
How to Navigate Making BIG Changes To Your Business, Trusting the Process and Pushing Through the Messy Middle
Things will get messy when you decide to change your business. This happens to all service providers and it will happen to you if it hasn’t already. That’s why this episode will teach you how to deal with these changes – whether you are in the middle of a big change or are preparing for it. The messy middle is what I like to call this process where my long-term clients feel a lot of uncertainty, i
Data is not Just Your Open Rate: What To Track Outside of The Norm to Drive Your Decisions with Kierra Conover
Are you using data to make decisions in your business? If not, then this episode is for you. I invited marketing expert Kierra Conover to tell us more about messaging, data measurement and tracking, and what kind of decisions you can make after gathering that data – especially if you are not sure where to begin.Forbes featured and Shorty’s Award winner Kierra Conover is a fractional CMO and market
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