Love You To The Core
Serial entrepreneurs and hospitality investors Xanthe and Frank Appleyard invite listeners into their date night conversations, blending silly banter with meaningful insights on topics like social media, travel, entrepreneurship, money, creativity, relationships, and food. As a child-free married couple, they share their perspectives on work, play, life, and leisure, encouraging listeners to bring their whole selves to the table.
Episodes
June State of the Internet with Chelsea Riffe: Viral Offers, The Yap Challenge, Desire > Data, and Flodesk Goes AI
Chelsea and Xanthe are back on the mic with your State of the Internet June report, where we try to make sense of WTF is going on in the internet each month. Today's report includes:Jessi Jean's viral Yap Challenge and million-dollar launches — what makes offers go viral? How much did the role of FOMO play here? Plus, pricing strategy, and the difference between viral content and viral of
Love Posting Three Times a Day
Trial Reels has entered the chat… but not like THAT. Today’s episode is a deep dive into Xanthe’s most recent social media experiment, after noticing some major gaps in her strategy both from a practical, strategic perspective, and through the lens of what feels best to share. You’ll learn why she’s been posting multiple times a day, what her process has been for getting back into her Reels + TikT
Love Coming Out of Retirement
FRANK IS RE-HIRED (but that's not how he likes to see it)if you’ve been following along with our journey for a minute, you know that our business started as a partnership (in life + love + work!) but Frank got extracted from most day-to-day business operations for the better part of the last 2 years. however, it’s become CRYSTAL clear that in order to reach some big goals for 2026, xanthe simp
May State of The Internet with Chelsea Riffe: Spotify’s AI Generated Podcast Rollout, Hot Chef Threads Drama, and Met Gala Billionaire Optics
Chelsea and Xanthe are BACK for May's State of the Internet debrief, where we try to make sense of WTF is going on in the internet each month.Today's report includes:• Spotify's AI-generated podcast announcement — what does this mean for podcast hosts? Why do tech CEOs feel SO out of touch with these decisions? Plus why reading T&C's is IMPERATIVE these days and what to do with this info.• Hot
Love a May Faves Episode
Hiiii from life post-Harry-Styles concert, back on the mic with a new monthly series: a roundup of all the things we’ve been most obsessed with, from products to productivity hacks to adorable tiny vehicles and everything in between. ENJOY! Also — a reminder that the Life of the Party pre-sale ends Saturday, so hop in to save $1000 right here.
Love Putting Condoms On Your Website (Guest Episode With Kalyl Kadri)
F*ck nice, give them DRAMA!!! In today’s episode Xanthe sits down with Kal from Words Hurt Copy to chat all things ~authenticity~ in the current online landscape. You’ll learn how to come up with your next offer theme, tips to revive an existing sales page, practical approaches to show up as your TRUEST self online (even when people from your past are watching), and hear us chat extensively about
Love A Barcelona Bender
It’s quitting season!!! Xanthe’s unpacking all the content commitments she’s choosing to stop continuing (see ya, Saturday Shift!), plus a mixed bag update episode talking about travel plans, Lena Dunham’s memoir, hangover hacks, places we’re loving in Barcelona, and a discussion around community inspired by this post!
April State of The Internet with Chelsea Riffe: Trouble at Unwell, Summer House Scandal, and Substack Controversy
Did somebody sayyyy crossover series?! Xanthe and Chelsea have joined forces for this new monthly deep dive into what the actual f*ck is happening on the internet from social platforms, to podcasting, to pop culture. This week, we explore questions like:• Substack: Can you ethically stay? Can you afford to leave?• Alex vs. Alix: is Girl Fight the new Girl Boss? Is new media built to break?•
Love The Layover Lore Drop
As the episode suggests: LAYOVER LORE DROP! Since 2020, we’ve been building what is now known as “Layover" — a real-estate portfolio that has at various times included a villa in Tulum, an apartment in Mexico City, a plot of land in Joshua Tree, an (almost) lake house in Michigan, and a cottage by the sea in Nova Scotia. The latter just went live on Airbnb this week (link below!) so to celebr
Love a Long-form Queen (Guest Episode with Sara Joelle)
Eeeee a cross-over event! Xanthe caught up with Sara between the lines of our London trip, and absolutely GRILLED HER on her long-form content processes. You’ll learn how she maintains three (absolutely fire!) email newsletters, three (!!) substack publications, a blog, a podcast, a pinterest account… and the tea on ALLLL the systems that support her in showing up for ‘em.We also chat about how to
Love Risking My Life For a Bad Bunny Album
deep down, you probably do know what you want to be posting about — you just don’t think it makes sense strategically and/or assume that people simply won’t give a sh*t. AM I RIGHT? today’s episode kicks off by a major perspective shift AND an approach to try re: sharing your life online, and then we get into discussion around a couple headlines including ↓• how platforms should be responsible for
Love The Online Etiquette Episode
Xanthe’s finally ready to get back on Threads, while Frank deletes it on air! Wtf is up with the online thirst for a villain story (re: Summer House)! Misc. Instagram Stories strategies and an impromptu crash course on them! How to analyze culture without being a hater! Why cigarettes being “in” are a sign of the times in such a major way! Plus the latest influencer x AI nightmare material! And lo
Love Having Identities Outside Our Relationship
Xanthe is fresh off the plane from Paris, Frank is deep into his Vinted addiction, and we’re getting into:+ Our candid take on saving money vs. living life+ Frank’s burgeoning business idea+ Living part-time in a city without your partner (foreshadowing)+ Why brands are setting standards around “takes” culture+ More drama at Chalamet HQ+ The Gossip Girl of the Gen Z celebrity sceneAnd, sign up for
Love An Honest Revenue Review
IT'S ANOTHER MONEY EPISODE FOR YA! Today we’re breaking down our Q1 revenue situation — which, TBH, was looking a little hairy riiiightttt up until…. well, you’ll have to listen to find out. We also discuss the ethics of using AI as a design tool, why you should book your 2026 travel now if you wanna save some cash, the latest hazing ritual happening at the White House, and DROP A DELICIOUS SO
Love Big Penis
WE’RE BAAAACK with a big announcement about the future of the show and a classic roundup of random shit we read about on the internet and the takes you may not have needed but will be SO glad you heard. promise. in today’s lineup:Harry Styles album reviewGen Z James BondShrimp or enemy?Timothée’s opera dramaThe FDA vs. Big PenisIf you like the episode, share it with a friend or to your IG stories!
Love The Organic Growth Episode
Xanthe gained almost 2K new followers in January WITHOUT a single trial reel, paid ad, or viral post… and actually spent less time creating content than before. In this episode, she reverse-engineers her strategy step by step to show you exactly how she did it, anddddd goes through all the steps for YOU to create a strategy that yields similar results. Consider this your proof, ONCE AND FOR ALL, t
Love Getting Papped At The Pope Inauguration
WOOOO! We’re fully back to our LYTTC roots today with a medley of god-knows-what from our Harry Styles concert plans, Xanthe’s solo travel shenanigans and Frank’s week as a bachelor in Barcelona. We also reflect on a profound post from Chelsea Fagan re: life lessons on marriage, aging, and putting celebrities on political pedestals. Remember to leave a review if you love us and send us recommendat
Love The Personal Style Episode
Since moving to Barcelona with nothing but a few suitcases, we’ve been rebuilding our closets with clothes we feel REALLY excited about wearing, pouring more energy into developing our personal style so we can show up in the world in a way we’re proud of. For Xanthe, this helps her stay “camera ready” for content, and for Frank, it’s helped him transform his intellectual passion for menswear into
Love the Money Goals Episode
We didn’t reach our revenue goals in 2025, but we’re feeling rich anyway ;). We’re kicking off our first episode of the year with a financial review of the past 12 months, sharing:The personal finance and budgeting process that allowed us to save more than everWhy we didn’t reach our revenue goals for 2025 and what we’re doing about it this yearOur savings strategies and how we’re modifying our in
Love a Holiday Spesh
It's a surprise bonus episode!! To cap off the year, we’re comparing our 2025 predictions to what actually came true, and forecasting content creation themes for the year ahead. We get into lotssss of practical recommendations on how to navigate the weather, including:how to create “messier” content this year while navigating the fine line between effortlessness and carelessnesswhat the new hy
Love To Hate The “Smart Is The New Influencer” Movement
Everyyyyybody’s talking about long-form content, becoming a cultural commentator, and ~having an opinion~ as an essential part of your online presence come 2026 — but there are some serious elephants in these rooms and we are CALLING ‘EM OUT TODAY. In this episode:+ A deep dive into the role of journalism in the internet age+ The problem with the “smart is the new influencer” movement+ Why we’re b
Love a Self-Trust Body of Work Culture Performance Embodiment Movement
Ooooh we are SO back! In today’s episode we explain the decision to shift to a fortnightly format, analyze the “words of the year” (and choose some of our own), flaunt our terrifying lack of musical prowess, and celebrate two heroes of our time: Sabrina Carpenter and Franklin The Turtle. wait, what?Today’s episode is brought to you by Social Life, the social media support system that solves your c
Love the Elusive Concept of Taste
In honour of gift guide and roundup season, the topic of TASTE is front of mind for all of us, whether we know it or not. In this episode, we unpack:• What means to “have taste” vs. “make taste”• How much of what we see/perceive as “taste” is actually just copying someone else’s• The difference between a curator and a creator• Taste and influence as adjacent (but not mutually exclusive)• Rejecting
Love the Meta Fraud Empire
Are there ANY heroes when it comes to social media? Today’s episode is a deep dive into the immorality of the metasphere as they rake in billions from the “scammiest scammers” (their words), if it's possible to create ethical online spaces, what the future holds for how we all lead and scale our communities, and whether the return of Vine will be the saviour we’ve been waiting for. Spoiler ale
Love Being An Identity Nudist (Guest Episode with Antonia Dolhaine)
This week, Xanthe is joined by somatic depth coach Antonia Dolhaine, in a conversation around identity, impact, and desire. Our discussion was RICHHHH with insight around topics like:• How to safely share personal information online as someone who works in support of others• Choosing a business model that scales depth, impact, and rest• Amplifying your values through your community without relying
Love An Aesthetic Ejaculate
TODAY, WE TREAT YOU TO:• The latest porn-inspired optimization trend: nutmaxxing• A disturbing pattern of woman-hating on the fall fashion runway• Why you probably don’t want to follow the “betrayal list” trend• The badass results of Gen Z’s global political activism• A promising cultural advancement for fans of the Irish Goodbye• Instagram’s latest updates to make it even harder to connect on the
Love The Economics of Intimacy
IN THIS EPISODE ↓• A follow-up re: Taylor Swift and why the album may be growing on us but the intent behind it is not• The dangers of tying your income to your art and whether or not it’s possible to make money from things that matter to you• What Barcelona has taught us about collaborative vs. competitive business models• The “intimacy economy” and how folks are exploiting TMI-style content as a
Love Travis Kelce's Hard Wood
Well, Taylor Swift’s worst album just dropped and we are giving our fulllllll review. That's alongside some updates we’re making to our business (and the podcast!) this quarter, a truly brutal FMK surrounding french delicacies, and Xanthe’s passionate take on read receipts in relationships. ENJOY.
Love a Morning Humiliation Ritual
Finally, some optimism! Online dating is dying! Flex culture is just faking it! Butter yellow is still in style! We don’t have to move again for a long fucking time! Also, we ask a question at the end that we’d genuinely love to know: what are 3 things you can talk about for 3 hours with no prep? Send Xanthe a DM at @xanthe.appleyard once you have your answer!
Love Government Control of the Media
Except, no we don’t! Today’s episode goes deep into:• The implications of government censorship in the U.S. as Jimmy Kimmel gets taken off air• Trump’s new TikTok project and what an insular MAGA-led social platform could mean• How to keep our private spaces safe from hateful viewpoints• Why it can be valuable to follow people who don’t share your politics• Impacting positive political change by t
Love a Spontaneous Shattering
This week's episode gets into ↓• Why Xanthe’s had a violent change of heart about re-entering TikTok• Another super creepy initiative from Meta’s AI department• How social media is informing the way books are written and promoted• “Performative intellectualism” and Taylor Swift’s role in it• The new Sabrina Carpenter album and its influence on the youth of today• Alo Yoga’s alarming foray into
Love a Beef Bollonnaise
Just a full-on LIFE UPDATE EPISODE detailing the BTS of securing our long-term lease in Barcelona, a status report on the cottage Airbnb launch, and everything we’re focusing on for the week before we officially relocate to Europe! ENJOYYYY.
Love Being Xanthe’s Mom (A Very Special Guest Episode)
XANTHE’S MOM IS ON THE PODCAST!!! We cover:• Her career journey from pregnant college student to CEO of a major healthcare organization• How she balanced being a present single parent, healing herself, and making ends meet• Living below the poverty line and resourcing community as “her village”• Our family dynamic of loving roasts, self-awareness, and intellectual intimacy• Her experience as an ar
Love Being The Talk Of The Town
UMMM WTF — THIS IS OUR 50TH EPISODE!! We didn’t do anything special for it but you will be graced with a chat that goes in every possible direction which honestly feels like the BEST way to celebrate. We cover:• Frank’s birthday weekend recap! Ft. pregnancy smut fetishes• Being ~perceived~ in a tiny town and the rumours we’re hearing about… ourselves• How we’re managing coming up $75K short on our
Love A High-tech Caveman Silicon Valley Crocodile Hunter
The banter is on POINT this week if we do say so ourselves!! Including:• Money check-in one year since we did our “Spending Diet” and started actually budgeting!• DEEEEP analysis on the entire Taylor and Travis Internet-breaking situationPlus lots of life/cottage updates because there may not be much to do around here but let me tell you, WE ARE DOING THINGS.LOTP IS $800 OFF ‘TIL THURSDAY ↓Jump in
Love a Nation of Virgins
TRUCK GIRL SUMMER IS NOT CANCELLED! On this week’s episode, we force you through a 20-minute tale recapping our obscene vehicular drama of the last several weeks. BUT THEN, we get to the realllll good stuff, like:• The sex recession and how current culture has shaped our intimacy habits• The dying art of hanging out (and why our social lives can feel like such a strain as adults)• Becoming the vib
Love Having A Problem And Actually Fixing It (Guest Episode with Sam MacKinnon)
Three is not a crowd when it comes to running this business smoothly, and Sam is the glue holding Frank and I together 99.99% of the time (this interview, included). Today, we have the pleasure of sharing her strategic brilliance with the whole class, sharing a behind the scenes look at our own operations as well as the structures, mindsets, and even data (ew!), that have allowed us to run our bus
Love A Last Minute Flood
WE MADE IT TO CANADA, BARELY. We’re reliving the rollercoaster 72 hours from leaving LA all the way to landing at the cottage, covering harrowing tales such as:• The Mattress Pickup Gone Wrong• The Serendipitous Pizza• The Poorly Timed Bathroom Flood• The Seat Assignment Snafu• The Checked Bag Scam• The Fountain Pop Shortage• The Double Bathroom Debate• The Most Thoughtful Gift• The Impromptu Birk
Love Bringing My Own Olives to The Bar
Warning: if you are a Labubu or a Tradwife, you may feel personally victimized by this episode. In another book review episode, we explore two main threads of Girl on Girl by Sophie Gilbert: Voyeurism in the online space, and weaponized wifehood as a tactic to quell women’s liberation. We cover:• “Specular media” and how exposing our lives is a mechanism to feel less lonely• The phenomenon of mark
Love The Gentle Plop of a Perfect Orb
It's a real mixed bag episode! We cover:• Move updates (car sale, packing plans, wardrobe drama, bucket list restaurants, etc.)• Xanthe’s first (and last) time flying in Frank’s tiny plane• Two highly essential summer drink hacks that will change your life forever!• The Reels strategy that has Xanthe starting to see Instagram growth again• “Carrot Content” and how to reach new eyes while nurturing
Love Becoming a Smut Influencer
IT’S ALL HAPPENING! We’re leaving LA in less than three weeks, the plot has thickened on our truck scam, and in the chaotic format you’ve come to love, we cover:• Why Instagram Stories are the weakest link in the social media ecosystem• How to live a richer, more enjoyable life by releasing the “good vs bad” binary• A STEAMYYY brand partnership opportunity• The Social Network Part II announcement
Love The Reflection Epidemic (Guest Episode with Ylani Estwick)
If you’ve invested time and money into your marketing but still aren’t creating content that actually sounds like YOU, Ylani helps turn your inner voice into an outer presence. In today’s episode, you’ll learn visualization and journalling practices to guide your social media strategy towards an expression of your TRUE self. We cover:• How to stop over-analyzing your thoughts so you can actually s
Love a Cardamom Bum
The average American home holds over 300,000 items, so... just sit with that. This is a super silly life update episode stacked takes about maximalist homes, foodie culture, celebrity hot spots, being a socially awkward adult, manifesting fig cookies, and whatever the fuck else comes to mind. It’s random, it’s inconsequential, and it’s just what the doctor ordered.Also, Social Life is launching to
Love Being The Billionaire and The Baby
It's a book review episode! We’re discuss the whistleblowing Meta memoir Careless People, and how the disturbing insights found within it will shape the way we do business on social media forever.We cover:+ Whether or not the algorithm actually is out to get us+ The role social media plays in elections + politics+ The (lack of) morality in the targeted ads worldPlus lots of other tidbits from
Love Turning Competitors Into Collaborators (Guest Episode with Lois McKenzie)
LOIS IS BACK! We’re talking on 2x speed about all things messaging and sales, going in on topics like:• Sales psychology, buyer types, and how to align your approach with the people you ACTUALLY want to attract• What exactly a “marketing language bank” is and why you need one to build more confidence showing up and saying what you mean• The antithesis to creative stagnancy and how to break free fr
Love Turning Harmful Politics Into a Cutesy Trend
This week’s episode is packed with discussions around:• The problem with the “propaganda” trend and how it got so popular• How to navigate posting something you change your mind about or learn from• Whether getting “distracted” from your goals is inherently badSome moving updates including:• That time Frank stole from a poor innocent college girl• A “wrinkle” in the pursuit of our white pickup tru
Love The Spain Logistics Episode
It's a deep dive on all the steps we’re taking to dismantle our life in LA, spend the summer in Canada, and then move to Barcelona in September! We cover:• Which Spanish Visa we’re applying for and the steps we’re taking to get it• Tax implications we’ll navigate as Canadians in Spain• What we’re packing, selling, and sending to make the move• The health insurance situation while bopping throu
Luv U 2 th3 C0r3 ;P
There’s no LOL in the constitution! Today we unpack two recent studies around how using abbreviations in your marketing might be rly hurting ur biz and why “safety” is the hottest marketing tactic for the younger generation.We cover:• The difference between communicating casually vs. carelessly• An important debate about coffee cup lids• How we feel about the new Spotify announcement around visib
Love Literally Moving to Barcelona
Surprise! Or, you can at least pretend to be. After two weeks of amazing guests, we’re back in the rhythm to bring you an Appleyard classic of life updates laced with takes about marketing in the digital age. We cover:• “Robot Friends” and another reason not to trust Mark Zuckerberg• Our unique dilemma as millennials raised by the internet• The recent resurgence of early 2000s indie music• Why Tik
Love A Casual Netflix Collab (Guest Episode with Mady Maio)
From building an app in public to hosting events with major brands, Camber founder Mady Maio is proof that messy action is where the magic happens. Cozy on our couch in LA, we giggle and yap and go deep on:• How Mady manages her personal brand online while building a business beyond herself• Her experience stepping away from her popular podcast, Okay Sis, and what self-expression looks like withou
Love Not Apologizing (Guest Episode with Hannah Huante)
This guest episode with Hannah was SO full of rich reflections on content, self-trust, leadership, and committing to living a creative life on your terms.We cover:• What it means to live and lead unapologetically• Behind the scenes of Hannah’s prolific content creation process• Juggling a multifaceted career as an agency founder + content creator• Betting on yourself and figuring it out along the
Love The Other Debt Episode
Last week’s debt episode sparked so much discussion, we recorded a follow-up! In this episode, we answer some of the most common questions while shedding light on a few different dimensions of our money journey to add further context to the conversation.We discuss:• How we decided to invest in a local natural wine shop last year, and what it will look like when we leave LA• The profitability of sh
Love The Debt Episode
Tax season is bringing up lots of money shit for our community so we wanted to shed some light on our entire business finance trajectory — what it took to get the business off the ground, the financial struggles along the way, and a full rundown of where we’re at now in terms of debt, investments, and perspective on financial risk.We cover:• How we finally saved enough to pay our taxes this year•
Love a Tower Full of Plain Wieners
There’s an energy of RECKONING happening in the online business world right now, with so many of us rethinking offers, restructuring systems, realigning messaging, and entering Q2 with new perspective on how we want our work/life to feel. This episode is a response to THAT.We cover:• How to predict revenue for offers you’ve never launched before• What to reflect on before you tear it all down to m
Love Leaving Los Angeles
This week’s episode is a mishmash of life updates (see: title), marketing musings (like the “not knowing what you want to say” epidemic, and the goldmine of opportunity that is long-form content), a viral delusion that has TikTokers losing a lotta money, and speaking of a lot of money, is social media just the new gambling addiction? Unpack it all with us wherever you get your pods.We discuss:
Love Being Chronically Online
Today's episode is PACKED with a productive conversation around being chronically online, and how to make it feel less shitty, despite all the screen time. We go deep on the things we all FEEL but never really SAY about spending all our goddamn time on the internet, like: • How much less time we have to get shit done in a day • The fact that being online actually DOES contribute to
Love Folliculating All Over Town (Guest Episode with Sara Noel)
HUMBLED was how I felt after recording this episode with World’s Best Website Copy Girl (and IRL best friend) Sara, from Between The Lines. We chit chat about our LA trip a little, but mostly Sara live-coaches me on getting my website’s shit together, drops tons of tea on how to build a ridiculously successful business with an exceptional reputation without needing to rely on social media much at
Love Posting Our Way Out of Fascism
In one of our richest conversations around social media politics to-date, we reflect on the article “You Can’t Post Your Way Out of Fascism” and the role we all play as leaders in supporting our communities in not just reacting to what we share but taking action on it (political or not). We also dive into the concept of the Two Tiered Internet, debating whether public search engines are becoming o
Love Dissolving My Prey Into A Pile Of Clear Goo
Age is a construct, shame is a construct, and Birkenstocks are a construct (but not a work of art, apparently). This week’s episode is your usual mixed bag. We share Xanthe’s calendar trick for more time freedom while explaining how “the marketing shift” actually works, get existential about yet another short-form video trend in response to this Thread, discuss the copyright laws of high (and low)
Love Getting Blue-Balled by Babygirl
First thing's first: GARLIC SAUCE BATH BOMB. Today we dissect why the Internet latched onto the “younger self” trend so quickly, discuss the tale of a house-sale-gone-horror-movie wrong, take sides in the Olipop x Poppi online beef, agree vehemently with this Thread about how you’re actually only 15 when you turn 30, celebrate hopeful progress in the global media-literacy crisis, are confused
Love Getting Rich on Plagiarism
“Let Them” steal eggs and pass them off as their own, IN THIS ECONOMY?? The internet has beenbuzzing about Mel Robbins’ (allegedly) plagiarized theory, so naturally, we’re connecting it to the worrisome state of the online landscape and suggesting that if she could just scroll a bit more consciously, she might have avoided the whole fiasco. Beyond that: why it’s time to start an Instagram account
Love The Basement Daddy to Billboard Pipeline
$1000 is not $1000 is not $1000!! How many times does Frank have to tell you?! We’re kicking off February with a meaty one, evaluating the creepy Canadian influencer → perfume model on the Sunset Strip glow up, unpacking an incredible article on the “news finds me” movement (paired perfectly with Frank’s big return to the journalism world), discussing the elephant in the content creation room — fe
Love Posting My Eggplant Emoji on The Internet
Hear me out, hear me out: SOUP you can SUCK ON. Today we’re reflecting on the '90s bliss of cereal box sweepstakes, how the bone broth big wigs seriously fumbled the bag on chicken-shaped lollipops, a falconer (yes, like, a bird guy) who got fired for proudly posting photos of his eggplant emoji on the Internet, a new co-working space that will change the game for content creation (or at least
Love Having An OnlyFans Affair
A mixed bag of musings to lighten the mood this week! From Pornhub literature to relationship rules to Ryanair coming for our right to get drunk at the airport, we can promise a heavy dose of escapism (and perhaps an investment opportunity if you too believe that Airbnbs should be searchable by color palette). Love you to the core, for listening — and don’t forget to rate + review below if you lov
Love Making Social Media Great Again
Is TikTok being banned? Perhaps a more sinister third option. Are Reels Trials worth it? Actually, maybe. Is Mark Zuckerberg f*cking serious?! Unfortunately, yeah. If there was ever a question of where we stand on the political landscape of social media, this episode will clear that right up. We go ALL IN on the implications of the new Meta policies, how they will affect the online entrepreneurshi
Love Adopting a Hedgebobble
Welcome to the year of GLORIFYING MESSINESS, HYPER-LOCALITY, AND HOPEFULLY FEWER BOT FOLLOWERS. This episode unpacks the fantastic Substack article from Zoë Akihary, reacting and reflecting on a list of online marketing + community building predictions from creative experts in a range of fields. We also share a beautiful tale of hedgehog adoption, based on this article, discuss a harrowing new Met
Love Getting Naked with Hundreds of Strangers
After a brief rant about being ass out at the mall, updates on Reels Trials, and our latest take on the TikTok ban, we do a deep dive into a roundup of non-traditional 2024 superlatives. Topics like our bravest decisions, biggest plot twists, smartest non-business investments, most expansive experiences, and a bunch more — all while guiding YOU through the practice of reflecting on the “bests” tha
Love Becoming Financially Responsible
Do you come from a roast family or a respect family? Are shoes getting more dinosaur-like? In today’s episode we answer those hard-hitting questions alongside life updates re: selling our land in Joshua Tree, the artistry that is Chuck Bass, our most mischievous Christmas tradition, what we’re reading right now, Frank’s past life as a news influencer, how to commit the nerdiest crime on earth, and
Love Taking a Ride on the Smut Bus
If you see us carrying around Alan Rickman’s face, no you didn’t… This week we’re talking TikTok ban, Matilda Djerf’s apology comment, life after the Eras Tour, the theme park that is the Denver Airport Shake Shack, a variety of diaries (Rum, and Mr. Rickman, specifically) and what’s on our Christmas break bucket list (hint: it’s not *not* seeing Wicked).
Love a Castlecore Chaos Cake
It’s all rat-themed desserts and custom chainmail from here on out! We give our take on “wrap up season” from Pantone (basic bitch cop out) to Pinterest (beyond unhinged but here for it), explain why we’ll probably never see the Wicked movie, and continue the discussion on Daniel Craig making a cup of literal vodka the official drink of the holiday season. Quite a ride.
Love Having Brave Conversations (Guest Bonus with Lois McKenzie)
…And Lois is the woman to have in your corner if you want to lead ‘em. On the last day of her retreat in Costa Rica, we debriefed on the experience, reflected on creativity as a form of healing, the power of sharing your story in community, why you should be detaching your creative practice from your content production, the tension between creative flow and accountability, and what it means to be
Love A Man In A Vest
It’s all fun and games until somebody eats a cooked chicken carcass… In today’s episode, we recap our Thanksgiving menu (you’re welcome), debrief on this absolutely wild influencer vs. influencer court case, fangirl over Daniel Craig’s cup of vodka, learn a lot about undershirts, and absolutely do NOT want any hands near our clementines, thank you very much.
Love A Spud Conspiracy
’Tis the season for removing distractions and we are ditching social media platforms like it’s our day job. We debate the pros + cons of Twitter, Threads, and Bluesky, give you some serious food for thought around your vitality goals, go deep on our favourite shape of French fries, Xanthe shares a recap of her cancelled flights en route home from Costa Rica (and how she REALLY feels about eco-cons
Love A Cinnamon Bun With An Opinion
Holiday sales season is upon us and WE HAVE SOME THOUGHTS ABOUT IT. We’ve also got updates from Frank’s trip to Nova Scotia, a deep exploration on why Black Friday is a farce for online service providers (and why we’re participating anyway), Xanthe’s fall fixations and money mindset tools, a brief history of Storm Chips, a fast-food marketing intern doing the most, and probably some other random s
Love Putting Your Dick On The Table (Guest Bonus with Kaitlyn Kessler)
In this cozy-but-uncouth episode with Kaitlyn Kessler, we unpack makes it possible to *actually* look forward to answering messages from your clients (see episode title for a clue), go deep on the identity “renaissance” that so many business owners are feeling right now, explore the varied ways we can cultivate community as coaches, discuss the power of having an accountability buddy while you bui
Love Popping A Workout Pill
What’s the most off-brand thing about your personality? We’ll show you ours if you show us yours… In this episode we talk November goal-setting, a near-cancellable opinion on the hierarchy of dog breeds, a pill that can apparently get you all of the benefits of running without ever having to run (!!!!), the magic of print media, GEN Z going to SPACE, cooking tips for the easily distracted, and if
Love Having Our Lowest Sales Month
If we can’t get that bread, we might as well bake it! In an October recap of sorts, we review our lowest sales month of the year, talk about wtf is even going on with our Airbnb properties, share our hot takes on Halloween, anniversaries, and the aisles of Target. Frank also drops the absolute BEST surprise in Timothée news, while we get into lotsa messy bits of life lately, from smouldering buses
Love Hitting Rock Bottom (Guest Bonus with Maia Benaim)
Cozied up on a hotel bed in Barcelona, Maia and Xanthe dive into a refreshing, raw conversation about turning your rock bottom into your becoming, the roles that rebellion, isolation, and SHAME have played in our creativity over the years, how to write in a way that brings people closer to themselves, dopamine detoxes and social media breaks, navigating the intersection between work life and love
Love Bringing Goldfish To A Party
Gossip Girl Fall is well underway, and Xanthe’s having a threesome with Chuck and Blair, to celebrate. Frank, on the other hand, is on a petition to remove the word “content” from the collective vocabulary. Beyond that, we cover: a new online leadership theory that will help you stop comparing yourself on social media, the appropriate order of operations of showers surrounding a workout, how to ge
Love Drinking Wine on A School Night (Guest Bonus with Nina Chin)
Love hosting our first guest! Xanthe sat down with Nina in Barcelona for a candid IRL convo that covers all the shit that we don’t see coaches talk about, online. From our journeys towards finding confidence letting our true selves be seen, the areas where we’re still works in progress, releasing control around our routines, letting go of our “working for the weekend” mindsets to shift from bender
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