Tenacity with Sonia C.
Tenacity with Sonia C is a podcast for founders exploring the real decisions required to build companies, what to build, what to prioritize, and how leaders navigate uncertainty while turning ideas into real businesses. Tenacity is not about motivation. It is about the discipline required to keep building when the path is unclear. Through conversations with founders, operators, and leaders, the podcast explores how real companies are built, including the pivots, mistakes, lessons learned, and decisions that shape long-term success.
Episodes
Earning FAA Drone Certification When Underfunded with Beth Flippo
Beth Flippo, CEO of Drone Express, shares the real story behind building a drone delivery company and earning FAA drone certification with limited funding. She explains how a five year regulatory process, intense competition, and major setbacks became the very things that built a more resilient company.In this episode:• The personal problem that inspired the creation of Drone Express.• How Beth la
How to Intentionally Design Trust with Shawn Gibbs
Becoming a leader people naturally trust starts with becoming a stable, consistent presence who is confident in who they are. In this conversation, founder and medical provider Shawn Gibbs explains why the most trusted leaders are like cruise ships, not dinghies: steady and unwavering because they have done the internal work. Shawn shares lessons from his journey building companies, including Give
Building Brand Authority in the Age of AI with Laurens Tijssen
Building brand authority in the age of AI requires a marketing ecosystem built on sustainable systems, not chasing the latest tools. In this conversation, branding and ecosystem strategist Laurens Tijssen explains how founders can create lasting market presence. He shares insights from his journey, which started with an online payment at age 14 and led to working with over 150 clients, including h
The Science of Better Founder Decisions with Kylee Ingram
Making better founder decisions requires intentionally designing the process to include cognitive diversity and counteract common biases. In this episode, Sonia C. speaks with Kylee Ingram, a former international television producer who is now the CEO and co-founder of Wizer, a technology company focused on decision science. Kylee shares what she has learned about the science of group decision mak
Your Brand Story Is Your Best Sales Asset
Your brand's authentic story is its most powerful sales asset because it builds human-to-human trust before the first sales call. In this episode, video strategist Graham Kuhn explains how founders can use strategic video, specifically a "brand story video," to shorten the sales cycle, escape the noise of AI-generated content, and connect with customers on a deeper level.Graham and Son
How Long Are You Going to Keep Calling It a Startup?
At some point, being scrappy stops being a strength.You have customers. You have a team. Maybe you've raised capital. Revenue is coming in. But you're still making every decision, solving every problem, chasing every task, and holding the company together yourself.So when does your startup actually become a company?In this episode of Tenacity with Sonia C., Sonia sits down with entrepreneu
I Went to Bed a Millionaire and Woke Up $800K in Debt
Every founder loves talking about the win. Very few talk about what it actually cost to get there.In this episode of Tenacity with Sonia C, entrepreneur, investor, and bestselling author Ari Rastegar shares the stories most founders never tell. From borrowing $3,500 while still in law school to believing he'd become a millionaire overnight, only to wake up $800,000 in debt, Ari opens up about
Let Go of the Business I Loved to Build One That Survived
Every founder starts with a vision. Very few end up building the company they originally imagined.In this episode of Tenacity with Sonia C, Sonia sits down with Nick DAmbrosio, Founder and CEO of NOMADICS, to unpack what it really takes to keep a business alive through nearly two decades of change.Nick shares how his company unexpectedly evolved from an environmental consulting firm into a defence
Burnout Isn't the Problem, Toxic Ambition Is
Burnout isn't the real problem. The real problem is the kind of ambition that's driving you.In this episode of Tenacity with Sonia C, Sonia sits down with entrepreneur and agency founder Bianca B. King to unpack the difference between toxic ambition and joyful ambition, and why so many founders unknowingly build businesses from a place of survival instead of purpose.Bianca's journey be
Enterprise Buyers Don't Buy Innovation. They Buy Trust.
Enterprise AI is moving faster than most companies can keep up. But according to Larissa Schneider, the biggest challenge isn't the technology. It's execution.In this episode of Tenacity with Sonia C, I sit down with Larissa Schneider, Co-Founder and COO of Unframe, to discuss what it really takes to build an enterprise AI company, earn the trust of Fortune 500 customers, and scale a start
The Scaling Mistake That Nearly Cost a Founder Everything
What happens when your business grows faster than your systems, leadership, and life can handle?In this episode of Tenacity with Sonia C, Sonia sits down with Lauren Cockerell, founder of Kaidar & Co, to unpack the scaling mistake that nearly cost her everything.After being laid off while 8 months pregnant, Lauren built her company from the ground up. But years later, rapid growth, hiring pres
Why Great Strategies Fail Without Great Leadership
What happens when your business growth is no longer limited by strategy, but by your leadership?In this episode, Sonia sits down with Eric Dingler to unpack the leadership lessons that emerge as businesses scale. Eric shares the moment he realized his team kept having the same conversations because leadership systems and communication clarity were missing.Together, they explore:Why growing teams r
What It Really Costs to Build Something New: What Founders Don't See Coming
What does it really take to build something new when there’s no blueprint, no certainty, and no external validation?In this episode of Tenacity with Sonia C., Sonia sits down with Sam Berman, founder of LARC, to talk about the internal war of entrepreneurship, the emotional cost of building, and the mindset required to keep going when doubt, isolation, and pressure hit hard.Sam shares how LARC gre
The Visibility Strategy Helping Founders Get Funded
Most founders think fundraising is about pitch decks, introductions, and traction.But investors are evaluating more than just that; they are also looking for credibility.In this episode of Tenacity with Sonia C, we explore a new fundraising strategy more founders are starting to use: visibility as leverage.PR is no longer just about press coverage. It’s about positioning yourself as a credible, tr
The Difference Between Building a Product and Building a Company
Tenacity with Sonia C is a podcast for founders building real companies. Each episode explores how founders decide what to build, how they prioritize, and how they navigate uncertainty as they move from idea to product and from product to growth.Most technical founders believe the hardest part is building the technology.It isn’t.In this episode, Sonia sits down with a neurotechnology founder build
What Happens When Your Hobby Becomes a Real Business
Tenacity with Sonia C is a podcast for founders building real companies. Each episode explores how founders decide what to build, how they prioritize, and how they navigate uncertainty as they move from idea to product and from product to growth.What happens when a childhood obsession becomes a real business?In this episode of Tenacity with Sonia C, Sonia talks with Rui Couto about how he turned c
Why Most Startups Fail: The Founder Mistakes No One Warns You About
Tenacity with Sonia C is a podcast for founders building real companies. Each episode explores how founders decide what to build, how they prioritize, and how they navigate uncertainty as they move from idea to product and from product to growth.Most startups don’t fail because founders lack ambition.They fail because founders build in a vacuum, avoid the real problem, and keep operating at the wr
When the Safe Path Feels Heavy
Tenacity with Sonia C is a podcast for founders building real companies. Each episode explores how founders decide what to build, how they prioritize, and how they navigate uncertainty as they move from idea to product and from product to growth.Many founders don’t start from nothing, they start from expectation.In this episode of Tenacity with Sonia C, Sonia sits down with entrepreneur Jason Vand
The Launch Playbook for Founders Who Expect a Traffic Spike
Tenacity with Sonia C is a podcast for founders building real companies. Each episode explores how founders decide what to build, how they prioritize, and how they navigate uncertainty as they move from idea to product and from product to growth.If you’re building something worth attention, you need to be ready for the spike.In this episode of Tenacity with Sonia C., Sonia sits down with Michael D
When Success Stops Feeling Like Success: The Burnout, the Exit, and the Freedom Play
Tenacity with Sonia C is a podcast for founders building real companies. Each episode explores how founders decide what to build, how they prioritize, and how they navigate uncertainty as they move from idea to product and from product to growth.When Success Stops Feeling Like Success: The Burnout, the Exit, and the Freedom PlayWhat happens when you scale a business… and realize you’re no longer h
Why “Messy” Content Will Beat AI in 2026
Tenacity with Sonia C is a podcast for founders building real companies. Each episode explores how founders decide what to build, how they prioritize, and how they navigate uncertainty as they move from idea to product and from product to growth.AI can generate content in seconds.Polished videos are everywhere.Websites all sound the same.So what actually wins in 2026?In this episode of Tenacity wi
How Legacy Brands Survive the Digital Switch
Tenacity with Sonia C is a podcast for founders building real companies. Each episode explores how founders decide what to build, how they prioritize, and how they navigate uncertainty as they move from idea to product and from product to growth.Legacy brands aren’t failing because their products are bad; they’re struggling because their systems, habits, and leadership decisions move more slowly t
Busy Isn’t Growth: The One Thing That Unlocks Growth
Tenacity with Sonia C is a podcast for founders building real companies. Each episode explores how founders decide what to build, how they prioritize, and how they navigate uncertainty as they move from idea to product and from product to growth.Being busy feels productive until your revenue stalls, your calendar is full, and nothing meaningful is actually moving.In this episode of Tenacity with S
How Writing a Book Scales Growth, Credibility, and Relevance
Tenacity with Sonia C is a podcast for founders building real companies. Each episode explores how founders decide what to build, how they prioritize, and how they navigate uncertainty as they move from idea to product and from product to growth.Most people think writing a book means sitting alone for months, struggling with words, doubting their ability, and hoping something good comes out the ot
Why 70-90% of Founders Regret Their Exit, and How to Avoid It
Tenacity with Sonia C is a podcast for founders building real companies. Each episode explores how founders decide what to build, how they prioritize, and how they navigate uncertainty as they move from idea to product and from product to growth.Most founders obsess over building the product, but not when they exit, and that’s where they lose leverage, leave money on the table, and sometimes watch
The Power of Delegation: How Letting Go Became the Key to Scaling
Tenacity with Sonia C is a podcast for founders building real companies. Each episode explores how founders decide what to build, how they prioritize, and how they navigate uncertainty as they move from idea to product and from product to growth.What if the biggest thing holding your business back… is you?In this episode of Tenacity with Sonia C., Sonia sits down with Jason Berkowitz, founder and
When to Pivot and When to Stand Your Ground as a Founder
Tenacity with Sonia C is a podcast for founders building real companies. Each episode explores how founders decide what to build, how they prioritize, and how they navigate uncertainty as they move from idea to product and from product to growth.Every founder eventually faces the same hard question:Do I pivot, or do I hold the line?In this episode of Tenacity with Sonia C., I sit down with award-w
From Ego to Execution: What 17 Startups Taught Me with Robert Matzkin
Tenacity with Sonia C is a podcast for founders building real companies. Each episode explores how founders decide what to build, how they prioritize, and how they navigate uncertainty as they move from idea to product and from product to growth.Ego can build companies, and it can destroy them.In this episode of Tenacity with Sonia C., Host Sonia Couto sits down with Robert Matzkin, serial entrepr
Why Most Founders Fail Financially, and How to Fix It with Rachel Phillips
Most founders don’t fail because of a lack of passion. They fail because they don’t understand their numbers.In this episode, I sit down with Rachel Phillips, Co-Founder and COO of Fully Accountable, to break down the financial blind spots that quietly sink startups, and the simple systems that can save them.Rachel went from practicing law to building one of the fastest-growing outsourced accounti
Debt, Failure, Bitcoin: Rebuilt From Rock Bottom with Aleksandar Svetski
At just 20 years old, Aleksandar Svetski lost everything, $200,000 in debt, wiped out by the stock market, living on a friend’s floor, and selling door-to-door to afford a can of tuna. That rock-bottom moment didn’t break him; it built him.In this raw and unapologetic conversation, Sonia sits down with Alex to unpack the failures, pivots, and rebuilds that shaped his unconventional path from debt
The Founder Who Left Comfort to Chase Purpose with Marco Benitez
What makes a founder walk away from stability, an excellent salary, and a clear corporate path, just to start over from scratch?In this episode of Tenacity with Sonia C., Marco Benitez, CEO of ROOK, shares the pivotal moment that changed the trajectory of his life. From a national Taekwondo champion in Mexico to a biomedical engineer and then climbing the ladder in big pharma, Marco had everything
A Founder’s Fight to Grow During the Ukraine Invasion with Oleksandr Buratynskyi
What does it take to build and scale a tech startup while your country is under attack?In this episode of Tenacity with Sonia C, Ukrainian founder Oleksandr (“Alex”) Buratynskyi, co-founder of T-Travel, shares the raw, unfiltered truth about growing a startup during the full-scale invasion of Ukraine, with no outside funding, constant uncertainty, and the pressure to keep his team motivated while
Why Niching Down Is the Smartest Way to Grow with Gabriel Kaam
When you try to serve everyone, you end up serving no one.In this episode of Tenacity with Sonia C., Sonia Couto sits down with Gabriel Kaam, founder and CEO of K&R, to unpack one of the hardest, but smartest, growth decisions a founder can make: niching down.Gabriel shares how focusing his agency on fashion and luxury e-commerce helped him land clients like L’Oréal, Givenchy, and Louis Vuitto
How a Single Mom Built a Profitable Fintech in Cannabis with Aubrey Amatelli
What does it take to leave a decade-long career at JP Morgan and build a profitable fintech startup in one of the most stigmatized industries in America, Cannabis?In this episode of Tenacity with Sonia C., host Sonia Couto sits down with Aubrey Amatelli, founder and CEO of PayRio, the first payment provider focused exclusively on cannabis and alternative medicines.Aubrey shares her journey from th
Men Get Breast Cancer Too: Breaking the Stigma with Phil Alderson
When you think of breast cancer, you probably don’t think of men, but you should.In this episode, Phil Alderson shares his story of surviving male breast cancer, a diagnosis most men never imagine they’ll face. From the moment he found a lump to navigating isolation, stigma, and the lack of male-focused support, Phil’s honesty will challenge what you think you know about breast cancer.As two survi
Rebuilding Identity After Breast Cancer with Alexandra Goldwell
When Alexandra Goldwell was diagnosed with Stage 3 breast cancer as a single parent and lifelong healer, she was forced to confront the limits of her strength and the depth of her beliefs about healing. A psychologist and somatic therapist for over 25 years, Alexandra had spent her career helping others process pain, but breast cancer became her most personal teacher.In this episode of Tenacity wi
A Dad’s Journey Through His Daughters Breast Cancer Journey with Bob Furniss
What does it mean to be a parent when your child is fighting for her life? For Bob Furniss, the answer was to stand beside his daughter Keisha, as her advocate, her cheerleader, and eventually, the keeper of her legacy.In this profoundly emotional conversation, Bob shares his journey as the father of a young woman diagnosed with Stage 4 breast cancer at just 30 years old. He opens up about the mom
Confidence, Resilience & Finding Peace After Cancer with Christie Cioffi
When Christie Cioffi was diagnosed with breast cancer just days after her 36th birthday, her world turned upside down. A West Point graduate, Army veteran, and marathon runner, Christie was no stranger to discipline and resilience, but cancer forced her to confront an entirely different battle: rebuilding her confidence, identity, and sense of self.In this raw and empowering conversation, Christie
When Breast Cancer Tried to Steal Her Spotlight with Fitz Koehler
Fitz Koehler built her career as a fitness expert and race announcer, inspiring thousands with her energy and passion. But when she was diagnosed with breast cancer, her life took a turn that tested every ounce of her strength.In this candid conversation on Tenacity with Sonia C, Fitz opens up about the realities of treatment, the toll it took on her career, and the grit it took to keep showing up
The Mastectomy I Always Wanted with Survivor, Author & Advocate Erica Campbell
When Erica Campbell answered the call from her doctor late on a Friday afternoon, her world stopped. A breast cancer diagnosis instantly brought back memories of losing her mother to the disease, and fears of history repeating itself.In this candid conversation, Erica opens up about the emotions of that moment, why she chose a double mastectomy, and how reconstruction shaped her relationship with
Women in Tech Leadership: Listening Louder Than You Speak with Meeky Hwang
What does it take to lead in tech, especially when you don’t fit the mould?In this episode, Sonia sits down with Meeky Hwang, co-founder and CEO of Ndevr, a WordPress development agency trusted by global brands like Bloomberg, Forbes, and Sony. But this isn’t a conversation about code, it’s about the quiet power of resilience, leadership, and building a business as a woman in a male-dominated indu
How This Founder Built a $30B AI Startup That’s Disrupting Finance with Alexander Harmsen
What does it take to build an AI startup that manages over $30 billion in assets and challenges everything we know about investing?In this episode of Tenacity with Sonia C, Sonia sits down with Alexander Harmsen, founder of PortfolioPilot.com, a next-gen AI financial advisor transforming how we manage money, risk, and decision-making. A serial entrepreneur, YC alum, and Forbes 30 Under 30 honoree,
Becoming AI-Literate: Why Every Professional Needs This Skill Now with Nicole Hilgenkamp
AI isn’t here to replace you, it’s here to require more of you. In this conversation, I sit down with Nicole Hilgenkamp, an AI literacy advocate and people-first leader who made a mid-career pivot into AI while managing large teams and raising three daughters. We get honest about what “AI-literate” means, why prompting is a skill (not a hack), how to use agents to augment your team, and the guardr
Scaling a Franchise with Focus: The MADabolic Playbook with Brandon Cullen
After a career-ending concussion pushed him off the ice, former pro hockey player Brandon Cullen reinvented himself as the co-founder of MADaboli, the strength-driven interval training franchise built for high performers. What started as one studio has grown to 45+ locations nationwide, with a vision rooted in strength, structure, and accountability.In this episode of Tenacity with Sonia C, Brando
Autism, AI & Authenticity: Building a Superpower from Perceived Weakness with Founder Murielle Ungrich
In this powerful episode, Sonia sits down with Murielle Ungricht, an entrepreneur, TEDx speaker, and founder of the AI-powered coaching platform Nuumani, for a raw and inspiring conversation on turning perceived weaknesses into your greatest strengths.Murielle shares her journey from building web development businesses in the early 2000s to launching Nuumani, a startup merging AI and human connect
Each Level Has Its Own Devil: The Truth About Scaling Up with Devan Gonzalez
What does it really take to grow from solopreneur to CEO of a franchise? In this episode of Tenacity with Sonia C, fitness entrepreneur Devan Gonzalez breaks down the gritty, behind-the-scenes reality of scaling a business, without losing your sanity or your standards.Devan went from personal trainer to 6-figure business owner by 20, and now leads Strive 11 Fitness, a disruptive no-class-time fitn
Why You Should Dream Ridiculously Big with Ceinwen Garcia
How do you go from being a successful real estate entrepreneur to the founder of a movement? In today’s episode, I sit down with Ceiwen Garcia, a leader, community builder, and visionary behind The Boss Network. With nearly two decades in the real estate world, Ceinwen has pivoted into creating extraordinary spaces for connection, growth, and empowerment, especially for women, but everyone is welc
From a Soccer Injury to Real Estate Millions: The Reinvention Story with Jacopo Iasiello
What happens when your childhood dream is ripped away, and you’re forced to start over at 17?In this episode of Tenacity with Sonia C, we dive into the extraordinary reinvention story of Jacopo Iasiello, CEO of Luxury and Wealth Group. Jacopo shares the raw, behind-the-scenes journey of building wealth from scratch, from a career-ending soccer injury to launching a jewelry business at 18 and event
The Space Between: Where AI, Intuition, and Innovation Meet with Mona Bavar
In this soulful and thought-provoking episode of Tenacity with Sonia C, Sonia sits down with Mona Bavar, founder of BlueApples.ai and DLISH to explore how the future of creativity is being shaped at the intersection of AI, intuition, and innovation.Mona shares her journey from finance to founding a luxury gifting company and an AI consultancy, revealing how tech tools helped her rediscover her cre
If You Don’t Have Revenue, It’s a Hobby”: Startup Truths with Anthony Franco
In this unfiltered episode, Sonia sits down with Anthony Franco, a serial founder with six successful exits, to dismantle the myths around startup success. From the dreamer trap to overbuilding features no one asked for, Anthony shares hard-won lessons that every founder needs to hear.They unpack:-Why execution beats ideas (even in the age of AI)-What founders get wrong about funding and MVPs-The
I Interviewed AI About Founders Burnout, Loneliness, and Leadership with Boardy
I expected a tech conversation when I sat down to interview Boardy, a voice-powered AI designed to connect founders. I didn’t expect a heart-to-heart about loneliness, leadership, and what it means to feel heard.Boardy isn’t a therapist, but the founders are calling to talk. Why? Because he listens without judgment, ego, or distractions.In this one-of-a-kind episode, you’ll hear:The surprisingly e
From Disney to Angel Investor: The Truth About Leadership, Ego, and Startups with Jim Fielding
In this episode of Tenacity with Sonia C, Sonia sits down with Jim Fielding, former President of Disney Stores, The Gap, and 20th Century Fox consumer products, author of the best-selling book All Pride, No Ego, and now a full-time coach, speaker, and angel investor.Jim shares his journey from the heights of Hollywood and corporate leadership to redefining success through purpose, authenticity, an
From Self-Doubt to Self-Mastery: Building Unshakable Self-Confidence & Mindset with Madelaine Weiss
Are you ready to break free from self-doubt and unlock true self-mastery?In this inspiring episode of Tenacity with Sonia C, discover how to cultivate lasting self-confidence and a powerful mindset with the help of Madelaine Weiss, a Harvard-trained psychotherapist, mindset expert, and author of 'Getting to G.R.E.A.T.'Together, we reveal the real work behind self-mastery and why self-confi
Ethical Content Creation & AI Content Detection: Insights from Jon Gillham
In this episode of Tenacity with Sonia C, we discuss the future of ethical content creation with Jon Gillham, the visionary founder of Originality.AI.As a pioneer in AI content and plagiarism detection, Jon reveals the pivotal moment that inspired him to launch a leading detection tool, just days before ChatGPT changed the landscape, and how he’s navigating the rapid rise of generative AI.We explo
Build Authority with Podcasting: Secrets from Dennis Meador
Podcasting isn’t just a trend; it’s a strategic tool for building absolute authority and influence. In this episode of Tenacity with Sonia C., I sit down with Dennis Meador, founder of the Legal Podcast Network, to unpack how service-based professionals can leverage podcasting to boost credibility and grow their personal brand.From launching side hustles as a teenager to leading a podcast producti
Build a Culture People Stay For: Insights from Francie Jain
What if retaining your best people wasn’t about perks or pay, but about purpose and leadership?In this episode of Tenacity with Sonia C., I’m joined by Francie Jain, Founder and CEO of Terawatt Group Coaching, to explore how leaders can build cultures where people don’t just stay, they grow. With over a decade of leadership strategy and coaching, Francie breaks down the root causes of employee tur
How a Founder Scaled 100+ GPT's Into a Thriving Business with Erich Archer
What happens when a creative mind meets cutting-edge tech? In this episode of Tenacity with Sonia C., I sit down with Emmy-winning TV producer turned founder, Erich Archer, to unpack how he transitioned from storytelling on screen to solving real business problems with AI.Erich shares the behind-the-scenes journey of launching Smarty Pants, an ecosystem of over 100 custom GPT tools powering automa
Reinventing Procurement with AI: Startup Lessons with Peter Bonney’s
What if the key to startup success wasn’t scaling fast, but starting smaller and smarter?In this episode of Tenacity with Sonia C., I sit down with Peter Bonney, founder of Vendorful, a SaaS platform revolutionizing B2B procurement and enterprise sales. Peter shares his unfiltered founder story, from building too broadly and burning out to rebooting with clarity, focus, and AI.We explore how Vendo
Building a Modern Wellness Brand with Trish Mock
What happens when ancient plant medicine meets modern wellness entrepreneurship?In this episode of Tenacity with Sonia C., I sit down with Trish Mock, founder of GOOD PSYCHE, a wellness company that blends the wisdom of medicinal mushrooms and herbs with contemporary healing practices. Trish shares her powerful journey from growing up on her family’s medicinal herb farm to launching a mission-driv
Authentic Leadership and Breaking the Mold with Justin Wenzel
What does it mean to lead with authenticity? In this episode of Tenacity with Sonia C, host Sonia Couto sits down with Justin Wenzel, founder of JWX, to explore how redefining leadership transformed his life and the lives of those he leads.Justin opens up about growing up in the automotive industry, where his career path was laid out before he even had a say. From excelling in car sales to silentl
Reinventing Online Dating: The App That Sparks Real-Life Connections with Anthony Tulai
In this episode of Tenacity with Sonia C, we dive into the world of dating apps with Anthony Tulai, the Founder and CEO of Hopp Dating—an app that's shaking up the industry by eliminating endless swiping and meaningless chats in favor of real-life connections.Anthony shares his unique journey from studying Nanotechnology Engineering at the University of Waterloo to launching a dating app that
Strategy, Mindset, and Actions to building a business that lasts with Jared Jennings
In this episode of Tenacity with Sonia C, I sit down with Jared Jennings, founder of Phantom Brands, to talk about what it takes to build a sustainable and successful business.Jared’s journey from a corporate 9-to-5 job to running a thriving brand agency wasn’t a straight path—it was filled with challenges, pivots, and invaluable lessons. Episode Sponsored by Konverge – A 31+ year leader in custom
From Burnout to Balance: The Journey to Building a Resilient Business with Miguel Ribeiro
What happens when success comes at the cost of your well-being? In this inspiring episode of Tenacity with Sonia C, we sit down with Miguel Ribeiro, a passionate entrepreneur who found himself on the brink of burnout after years of relentless hustle. Miguel opens up about the pivotal moment that forced him to re-evaluate everything—his business, health, and definition of success.Together, we explo
AI Meets Human Connection with Jason Sherman
In this episode of Tenacity with Sonia C, we sit down with Jason Sherman, a seasoned entrepreneur, author of Strap on Your Boots, and the founder of Spinnr and Vengo AI. Jason shares his journey of resilience and innovation, from overcoming the growing pains of entrepreneurship to pivoting when the stakes were high.We explore how his app, Spinnr, leverages AI to combat the loneliness epidemic and
Scaling Smart, Living Free: How to Build a Business That Works with Nicco Leonne
Is your business running you, or are you running your business? In this episode of Tenacity with Sonia C, we discuss intelligent scaling, strategic pivots, and building a company that aligns with your life—not consumes it.Nicco Leonne, founder of Nemean Pride Consulting, proves that you don’t have to wait until retirement to live your dream life. After working in corporate consulting and earning h
How AI and Smart Clothing Tech Are Transforming Fitness & Rehab with Steven Webster
In this episode of Tenacity with Sonia C, we explore the future of AI-powered coaching, smart clothing technology, and connected fitness with Steven Webster, CEO and founder of ASENSEI. Steven shares how his groundbreaking motion capture and wearable AI technology revolutionizes fitness, rehabilitation, and sports coaching, bringing personalized, real-time coaching to athletes, physical therapy pa
Startups, Mining, and Scaling Up: The Power of Collaboration with Carl Weatherell
In this episode of Tenacity with Sonia C, I sit down with Carl Weatherell, a leader at the intersection of startups, mining, and innovation. As the President of ReThink Minin g Ventures, Carl has spent his career driving collaborative innovation, bringing together startups, major mining companies, and government organizations to transform the industry.We dive into:✅ The challenges and opportunitie
How One Startup is Revolutionizing Live Comedy for Performers with Leanne Linsky
The comedy industry has remained essentially unchanged—until now. In this episode of Tenacity with Sonia C, I sit down with Leanne Linsky, founder of Plauzzable, a groundbreaking startup reshaping live comedy for performers and audiences alike.Leanne, a seasoned comedian turned entrepreneur, saw a gap in the industry and built a tech-driven platform that allows comedians to perform, monetize, and
How Feed That Brain is Raising the Bar in Health & Wellness with Rena Dempsey
In this episode of Tenacity with Sonia C, we sit down with Rena Dempsey, the founder of Feed That Brain, to discuss her entrepreneurial journey and how she’s disrupting the supplement industry with clean, science-backed products.Frustrated by the lack of transparency and quality in mainstream supplements, she set out to build a brand that prioritizes real ingredients, research-driven formulations,
Building Lasting Customer Loyalty Through Experience Design with Mark Stern
In this episode of Tenacity with Sonia C, we explore how experience design transforms brands’ connections with their audiences. Mark Stern, founder of Custom Box Agency, shares his expertise on how businesses can boost customer retention, increase conversions, and create unforgettable brand experiences by integrating physical and digital elements.Mark explores the psychology behind customer engage
Change Your Life with Emotional Intelligence with Kerry Tepedino
Do you want to unlock the secret to achieving your goals, building stronger relationships, and living a more fulfilling life? It all starts with emotional intelligence!In this episode of Tenacity with Sonia C, we dive into the power of emotional intelligence with Kerry Tepedino, CEO of the One Thought Away Project.Kerry shares her incredible journey from battling stress, anxiety, and an eating dis
Why Quitting Alcohol Can Boost Your Business and Life Success with Karolina Rzadkwolska
Could quitting alcohol be the secret to unlocking your full potential? In this episode of Tenacity with Sonia C, Karolina Rzadkowolska, bestselling author of Euphoric: Ditch Alcohol and Gain a Happier, More Confident You, shares how going alcohol-free transformed her life and business.We explore how alcohol impacts productivity, decision-making, and mental clarity, and why many entrepreneurs are c
Billion dollar secrets to turning big wins into startup success with David Snider
In this episode of Tenacity with Sonia C, host Sonia Couto sits down with David Snider, former COO & CFO of Compass and Founder & CEO of Harness, to uncover the entrepreneurial lessons behind scaling businesses to billion-dollar valuations and raising millions in funding.David shares his journey of growing Compass from pre-launch to $350 million in revenue and securing $300 million in fund
Master Workplace Productivity, goals and motivation by Setting Boundaries with Daniel de Vries
In this episode of Tenacity with Sonia C, career coach and workplace strategist Dan De Vries shares actionable insights on sustaining motivation, setting meaningful career goals, and establishing healthy boundaries in the workplace. With over two decades of experience in senior leadership roles, Dan brings a wealth of knowledge to help professionals thrive in their careers without sacrificing thei
What Really Drives Workplace Growth with Carole Stizza
In this episode of Tenacity with Sonia C, host Sonia Couto sits down with Carole Stizza, an executive coach, leadership expert, and author, to uncover the secrets to meaningful feedback, effective communication, and workplace growth.Carole shares her journey from overcoming life-changing challenges to transforming a frustrating performance review into a robust framework for personal and profession
Building a CYBERSECURITY Empire Amidst Adversity with Brittany Greenfield
In this powerful episode of Tenacity with Sonia C., host Sonia Couto sits down with Brittany Greenfield, founder and CEO of Wabi, for an unfiltered conversation about entrepreneurship, cybersecurity, and what it truly means to build a business as a woman in tech.Brittany’s path into cybersecurity wasn’t linear, and that’s precisely what makes her story so compelling. From enterprise software and c
Scaling Success, Align Your MINDSET with Adina Kroll
In this episode of Tenacity with Sonia C., host Sonia Couto sits down with Adina Kroll, a business and Human Design coach who helps entrepreneurs grow sustainably, without burning themselves out.Adina shares her unconventional journey from a small village in Germany to building a coaching business in the UK, including the moment she realized she was never meant for corporate life. What follows is
Harsh Realities of Success Exposed with Gary LeBlanc
In this candid episode of Tenacity with Sonia C., host Sonia Couto sits down with Gary LeBlanc, founder and CEO of 0dB, for an honest conversation about entrepreneurship, resilience, and the true cost of building something meaningful.Gary shares his journey from a successful corporate career to founding a neuroscience-backed functional beverage brand, sparked by personal loss, a deep commitment to
Unlocking Confidence and Living Intentionally with Lucy Liu
In this empowering episode of Tenacity with Sonia C, host Sonia Couto welcomes master life coach, bestselling author, and motivational speaker Lucy Liu. Together, they dive deep into overcoming limiting beliefs, cultivating rock-solid confidence, and embracing intentional living to create a life of purpose and fulfillment. Lucy shares actionable strategies for managing daily stress, transforming o
Overcoming Anxiety and Procrastination with John Graham
In this episode of Tenacity with Sonia C, host Sonia Couto sits down with John Graham, a three-time USA Memory Champion and emotional transformation coach. John shares his journey of overcoming crippling anxiety, panic attacks, and chronic procrastination—not through traditional mental health methods but by diving into the emotional root causes behind these struggles.Listeners will learn:✅ Why tra
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