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The Smart Communications Podcast

The Smart Communications Podcast

Big Duck 212 Episodes Oct 14, 2026

The Smart Communications Podcast helps busy nonprofit leaders build their communications skills and develop their organization’s voice. Every episode shares insights and practical tips to help you leverage strategic communications to advance your nonprofit’s mission.

Episodes

Episode 222: How can you stay relevant during and beyond awareness months?
Episode 222: How can you stay relevant during and beyond awareness months? Oct 14, 2026 29:51 Awareness months can bring a flood of attention to your cause, but that attention can fade. Farra Trompeter, co-director, talks with Elana Silber, CEO of Sharsheret, the national Jewish breast and ovarian cancer organization, about how Sharsheret treats Breast Cancer Awareness Month as the start of a relationship, not a one-off moment. They explore ways to creatively use events to educate
Episode 221: How can you move from swag to storytelling?
Episode 221: How can you move from swag to storytelling? Sep 30, 2026 16:32 Nonprofit swag can be something that people want to use and wear. Carl Glenn, director of communications and strategy at Grand Street Settlement, talks with Farra Trompeter, co-director, about turning merchandise into a storytelling tool. They explore how to make affordable, wearable swag that staff and community members actually want, how a fundraiser tapped into local themes that turned
Episode 220: How can you accelerate planned giving?
Episode 220: How can you accelerate planned giving? Sep 16, 2026 21:50 Planned giving can feel intimidating, especially if your team is small and your days are already full. But you don’t need dedicated staff, or expensive resources. Farra Trompeter, co-director, talks with Tony Martignetti, evangelist for planned giving and author of Planned Giving Accelerated, about why planned giving is easy, accessible, and affordable for organizations of any size. They
Episode 219: How can nonprofits make videos sustainably?
Episode 219: How can nonprofits make videos sustainably? Sep 2, 2026 22:06 Video is increasingly how people connect with nonprofits today, but many communications teams feel stuck: they lack time, budget, and skills. Ally Dommu, director of service development, talks with Ben Nathan, filmmaker and founder of All of Us Films, about making accessible, authentic video storytelling a regular part of your nonprofit's communications strategy. They explore why authenti
Episode 218: How can you update a brand across a federated network?
Episode 218: How can you update a brand across a federated network? Aug 19, 2026 24:26 Updating a brand across connected, yet independent organizations is no small feat. Farra Trompeter, co-director, talks with Omoiye Kinney, executive vice president and chief marketing officer for United Way Worldwide, about managing a global brand refresh across 1,000 local United Ways in 30+ countries. They explore how United Way conducted an 18-month data-driven process that centered tr
Episode 217: What do leaders need to make difficult decisions?
Episode 217: What do leaders need to make difficult decisions? Aug 5, 2026 19:58 When tasked with charting a course forward, Dr. Traci Lester, the final president of The Opportunity Agenda (TOA), chose to lead the organization through a deliberate dissolution rather than let it persist in a weakened state. Farra Trompeter, co-director, talks with Dr. Lester about what leaders need to make difficult decisions, from embracing ambiguity to building collaborative decision
Episode 216: How can you get staff to feel seen in your communications?
Episode 216: How can you get staff to feel seen in your communications? Jul 22, 2026 19:44 Staff engagement starts with a simple principle: in order for staff to feel seen, they have to see you. Farra Trompeter, co-director, talks with Raine Martin, chief advancement officer at Brooklyn Community Services, about building internal communications that work. They explore practical tools to boost staff morale and recruitment and strengthen external messaging. Get actionable steps t
Episode 215: Does your nonprofit really need a new name?
Episode 215: Does your nonprofit really need a new name? Jul 8, 2026 19:30 Farra Trompeter, co-director, and Ryan Gerhardt, copy director at Big Duck, discuss when a name change makes sense and when the real problem is something else. They cover how to conduct a brand audit, the power of consistency, where taglines fit in, and the hidden financial costs of solving the wrong problem. Get practical tools to assess your brand before making an expensive decision.
Episode 214: Why can’t more fundraising fix your fundraising?
Episode 214: Why can’t more fundraising fix your fundraising? Jun 24, 2026 19:00 Farra Trompeter, co-director, talks with Kevin L. Brown, CEO of Mighty Ally and author of Fundable & Findable, about why so many nonprofits get stuck in the starvation cycle and how brand strategy offers a way out. They explore the power of vision, the importance of clarity and brand personality, and the action steps nonprofits can take to become both fundable and findable. Get practi
Episode 213: How can you get your board to fundraise?
Episode 213: How can you get your board to fundraise? Jun 10, 2026 28:18 How can nonprofits get their board to fundraise without relying on rigid or stressful demands? In this episode, Farra Trompeter, co-director, talks with Amber Hamilton, founder of Fig Leaf Development, to unpack practical strategies for turning anxious or novice board members into confident fundraisers. They explore how to shift from transactional requests to strengths-based engagement an
Episode 212: How can we be brave and embrace conflict?
Episode 212: How can we be brave and embrace conflict? May 27, 2026 15:25 What if conflict could strengthen your relationships and drive meaningful change? Farra Trompeter, co-director, interviews Altagracia Montilla, founder of A.M. Consulting and creator of the Conflict BraveryTM masterclass. They discuss why avoiding conflict often holds us back. Altagracia shares how healing our relationship to conflict can build stronger teams and save us time. Get practic
Episode 211: Why do communicators need a seat at the table?
Episode 211: Why do communicators need a seat at the table? May 13, 2026 18:49 Why are nonprofit communicators so often brought in at the end of a project and treated more like an order-taker than a strategic partner? Farra Trompeter, co-director, talks with Ally Dommu, director of service development, about why communications staff deserve a seat at the table and what changes when they get it. They explore the organizational habits and assumptions that keep communi

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