The Agency Growth Podcast
The Agency Growth Podcast is a show dedicated to helping marketing agencies scale and succeed. It features interviews with industry experts and actionable strategies for growth. The podcast covers topics like client acquisition, team building, and operational efficiency. Hosted by Agency U, it aims to provide practical advice for agency owners.
Episodes
How to Stop Undercharging for Creative Work (ft. Jasmine Sotiropoulos w/ ReWorded) | Episode 220
We sat down with Jasmine Sotiropoulos to talk about the reality of undercharging, learning how to sell services, and niching down without torching your main agency.Jasmine started like a lot of agency owners, taking cheap jobs on task sites, grinding nights and weekends, and saying yes to everything. Everything shifted when she stopped treating design like "making pretty things" and started learni
Competitor Interview: From White Label to Niche Agency (ft. Mark Kelly w/ Inbound Revenue) | Episode 219
Mark Kelly built Inbound Revenue by doing the work other agencies were selling.For roughly a decade, white-label Google Ads made up most of his business. It reduced the sales burden and gave partner agencies a productized fulfillment system, but it also meant his team had to jump between completely different industries.Mark is now shifting toward direct relationships with outdoor living contractor
The Trade Show Strategy Behind a Six-Figure Niche Agency (ft. Matt Aldrich w/ Pet Engine Marketing) | Episode 218
We sat down with Matt Aldrich of Pet Engine Marketing to break down how he built a six-figure niche agency using trade shows and a $2,500 monthly minimum retainer.Cold outreach flopped in his industry, so Matt pivoted to trade shows to build face-to-face trust with local business owners. He eventually turned those connections into paid speaking gigs that positioned him as an authority in the space
Quality Suffers When Owners Step Away | Episode 217
[Cold open [Steroids, workout hacks, and AI-flagged social content.] ends at 08:25.]Stepping away from your agency before you have a proper scale built out is a fast track to lost revenue and client churn.In this episode, we break down a recent post from our friend Caesar, who lost $10,000 in monthly recurring revenue after taking six weeks off. While he attributed the lead drop to pausing client
Competitor Interview: The Agency Built on Revenue Share (ft. Tyler Hoyt w/ Fast Break Digital Media) | Episode 216
We sat down with another competitor, Tyler Hoyt of Fast Break Digital Media, to compare how two niche agencies can serve similar clients while building completely different businesses.Tyler explains how he grew from managing every account himself to running a lean team built around revenue share, contractors, a VA, and a setter. We talk about getting out of fulfillment, hiring people who are bette
The Mid 2000s Agency Model is Dying | Episode 215
[Cold open [Paintball, sick kids, and the problem with barber fades] ends at 05:58.]The agency model built on evergreen content and one reliable acquisition channel is starting to break.Last month, 25% of our Google ad spend went to LSAs, something that would have been unheard of a year ago. Now ChatGPT Ads, AI search, and changing platforms are forcing agencies to rethink both service delivery an
This Is the Worst Year for Google Ads | Episode 214
[Cold open [Jake is moving... Again] ends at 10:40.]Google Ads feels weird right now, and we’re trying to figure out what changed.In this episode, we talk about what we’re seeing in real local lead gen accounts. LSAs are getting more attention, standard search ads feel weaker, CPAs are rising, and clients are asking fair questions.We also get into what we’re testing next, including AI Max, target
Competitor Interview: The $3M Mistake That Changed His Business (ft. Nicklaus Conley w/ Tekton Growth) | Episode 213
We sat down with Nicklaus Conley to talk about what happens when marketing works faster than the business underneath it.Nick scaled his hardscaping company toward $3 million in contracts before a massive chunk of that revenue vanished in weeks. The crash wasn't a marketing failure; his operations and cash flow simply couldn't absorb the rapid growth. It is a harsh look at how high lead volume can
Competitor Interview: Did They Build a Better Agency Model? (ft. Ezra w/ Green Frog Web Design) | Episode 212
This week, we brought on Ezra from Green Frog Web Design to talk about what agency owners usually avoid: competitors, pricing, retention, and what “enough” actually means.Ezra works in the same lawn and landscape space we do, which is exactly why we wanted him on. Most agency owners treat competitors like enemies. We think that’s usually a barrier you made up yourself.We got into his path from law
What We’re Working On in 2026 | Episode 211
[Cold open [Jake turns Iowa’s football stadium into a paintball field] ends at 10:39.]We’re trying to figure out what the next version of our agency actually looks like.SEO and Google Ads are still the foundation, but marketing alone has a ceiling. Adding more lead sources does not help much when clients only see the bad leads, follow-up is inconsistent, and everything gets compared to high-intent
AI Is Devaluing Your Agency | Episode 210
[Cold open [Jake’s 7,000-word schema study] ends at 11:56]AI is making clients question what they used to pay agencies for.In this episode, we talk about how clients are starting to look at agency work differently now that AI can give them a first draft, a basic design, a legal answer, a finance answer, or a marketing opinion in seconds. It does not have to be perfect to change how they think.That
When Agency Fatigue Sets In | Episode 209
[Cold open [Bad shaker bottles. Creatine. Gemini as a personal trainer.] ends at 08:43.]Cody and Jake talk through the weird spot agency owners hit when the business is growing, but the work starts feeling less fulfilling.This episode gets into the reality of running a productized agency at volume. More clients, more accounts, more expectations, and more moments where “just manage expectations bet
The Rise of the AI-Informed Client | Episode 208
[Cold open (Music opinions, Spotify habits, and Mr. Brightside trauma) ends at 09:40.]AI has given clients just enough language to sound confident, but not always enough context to be right.In this episode, we talk about what happens when clients start using ChatGPT, Gemini, or other LLMs to audit the work they already pay an agency to do. Sometimes the questions are fair. Sometimes they are just
Inside the Chaos of Automotive Marketing (ft. Jackie Studor w/ Make Model Marketing) | Episode 207
We sat down with Jackie Studor from Make Model Marketing to talk about the absolute grind of running a niche digital agency in the automotive industry. The automotive niche isn't built for standard agency plays. Jackie explained how her team navigates massive manufacturer compliance rules and co-op dollar systems where a simple error can cost a client thousands. Because of this intense nuance, the
Walking Away From a $2M Agency (ft. Dan Gent w/ Dear Agency Founder) | Episode 206
We sat down with Dan Gent, who ran his product design agency, Lighthouse London, for 15 years before walking away in 2023 and now writes his own newsletter, Dear Agency Founder.Dan details how Lighthouse reached 20 people and roughly $2 million in revenue before market conditions forced a closure rather than a traditional exit. He explains the dangerous "dip" where profit margins drop as you hire
Technology Is Changing Faster Than Agencies Can Keep Up | Episode 205
[Cold open [Jake’s $700 Caviar Mistake] ends at 13:45.]Technology is moving fast, but that doesn’t mean agency owners need to chase every new tool that shows up in their feed.In this episode, we talk about the pressure agencies feel to keep up with AI, automation, new ad platforms, and all the other tools everyone is suddenly yelling about. Some of it matters. A lot of it is just noise.The real qu
Should Agencies Show Clients Everything? | Episode 204
[Cold open [A listener feeds Cody’s Panda Express addiction] ends at 9:02.]Giving clients total transparency into their leads sounds like a good idea until they start seeing the garbage that comes with the gold.When you open the black box of lead generation, clients often fixate on the junk instead of the lower lead costs. Moving up the funnel with services like LSAs naturally increases the volume
How to Get Clients with TikTok (ft. Cesar Gil w/ Symphony Advertising)
Cesar is back on the podcast this week to break down the unsexy reality of acquiring clients for his agency through organic social media.His current lead flow relies heavily on TikTok and high-intent searches from ChatGPT. Building this pipeline wasn't a quick win, as he spent around three years posting content before landing his first real lead. Instead of overproducing videos, he notes daily age
How to Get Clients Using ABM (ft. AJ Doppke w/ Marketing Qubed) | Episode 202
[Cold open (People don't own fly swatters anymore) ends at 12:31.]This week, AJ Doppke joins us to talk about the unsexy reality of scaling an agency and why growing too fast can break your operations.AJ grew his gross profit by 70% in a single year. He openly admits it was a terrible experience. His operations struggled to keep pace with sales, forcing his small team to work uncomfortable overtim
How to Get Referral Clients on Autopilot (ft. Josh Kimmes w/ Bear North Digital) | Episode 201
Josh Kimmes is back on the podcast to talk about the boring, unsexy work of getting inbound leads without relying on an exhausting outbound sales machine.We break down exactly how his agency gets a steady flow of qualified prospects through highly specific industry service pages. Josh also walks us through his automated referral engine that triggers physical gifts and account credits when clients
Every Legal Mistake Your Agency Is Making (Ft. Sharon Toerek w/ Legal + Creative) | Episode 200
[Cold open (Jake's wife was gifted an at-home lobotomy kit) ends at 03:43.]This week, we sat down with Sharon Toerek, a legal expert who actually understands the agency world because she's been in it for decades.Sharon broke down the "three legs of the stool" for agency protection: intellectual property, solid contracts, and regulatory compliance. We dug into the messy reality of AI risk managemen
How to Stand Out in a Saturated Market | Episode 199
[Cold open (Jake Puts the McDonald's CEO to Shame) ends at 08:17.]Starting a marketing agency seems to be the cool thing to do these days. Everyone is doing it, and there is so much noise.How do you cut through it and stand out?We've noticed a trend of people trying to flex an inauthentic, crass personality as their tactic, but cutting through that noise and standing out is much easier, and you do
How To Manage Agency Client Relationships Based on Ownership Structure | Episode 198
[Cold open (Jake spills coffee on his keyboard and debates the utility of tablets) ends at 07:49.]Most agency advice treats every client relationship the same, but the reality is that a family-owned local shop and a VC-backed firm require entirely different "languages" to survive.In this episode, we break down how to navigate the power struggles and decision-making hierarchies of different busines
How to Get AI Automation Clients | Episode 197
[Cold open ends at 07:13.]There has been a lot of buzz lately with people mentioning and starting "AI Automation Agencies", yet they have no idea how to sell or position the service.They're all operating under some expectation that businesses just inherently need or want these services, which is absolutely not the case.But that doesn't mean you can't sell it and that there isn't value for it.It al
The Restaurant Niche Episode | Episode 196
In our pursuit of having an episode for every niche out there, we ran across Dante Montovano, who owns Seven Circle Media, a restaurant marketing agency.We knew restaurant marketing was unique, but we didn't realize how much we didn't actually know about the industry and what actually makes fast food places, QSRs, and fast-casual restaurants the most amount of money.Dante broke down exactly what i
Marketing Agencies Should Own Ad Accounts | Episode 195
[Cold open (Cody is back from Hawaii) ends at 05:37.]Most agencies you talk to, as well as the entire internet, will tell you that clients should own their own ad accounts, and you should work inside them.But what if we told you this is the wrong way to do it? What if we told you that you are opening yourself up to potentially huge insurance and legal issues doing it this way?Listen to this episod
Scaling With Boring Services | Episode 195
[Cold Open (Professional paintball & 2-star reviews) ends at 16:31]In this episode, we talk about scaling with simple services.We break down why the things that actually grow an agency are often the least exciting to sell, how chasing trendy or “innovative” offers can create complexity instead of leverage, and what has actually worked for us as we’ve grown. We also discuss AI automation, local
The Best PR Strategy for Agencies That Gets Clients | Episode 194
[Cold Open (Jake's Migraine) ends at 6:07]What if the best PR strategy for your agency has nothing to do with your own website? This week, we talk about how to build massive authority and get clients by leveraging established platforms that already have your target audience.We explain why building an audience from scratch is the slow way around. We share our lessons on using niche publications to
2025 Agency Recap: Our Annual Financials vs Previous Years | Episode 193
[Cold open (Cody's in Hawaii and why he's there ) ends at 14:28.]For the 4th year in a row, it's that time of year when we cover our annual finances for our agency. Where we grew, what we're spending more money on, and what challenges we're starting to see at our new stages of growth.-----RESOURCES:Want the tools and resources we recommend for agencies? Check them out here:https://www.agencygrowth
Our Agency & Podcast Goals for 2026 | Episode 192
[Cold open (Busy Days, Zapier Debates, and Community Growing Pains) ends at 17:15.]In this episode, we talk through our goals for 2026.We break down what we want to focus on with the agency and the podcast, what’s changed in how we think about growth, and why being selective matters more now than ever. We also touch on audience expectations, visibility, and the trade-offs that come with putting op
Everything Wrong with Wix Studio in 2026 | Episode 191
[Cold open [Jakes barber shop is obsessed with Peaky Blinders] ends at 08:16.]The Agency Growth Podcast officially has a new website!And it's built on Wix Studio. We kept our promise after our initial conversation with Kobi Gamliel, Head of Wix Studio, 2 years ago in episode 112.We dove in and put our first site on Wix Studio and so far, like it a lot.But... there are still some issues.There are s
Switching from Low Cost, High Volume to High Cost, Boutique Agency (ft. Cesar Gil w/ Symphony Advertising) | Episode 190
[Cold open [Best gift cards // Is ad blocker piracy?] ends at 12:52.]Cesar is back by popular demand for the 3rd time because we need updates!Last we spoke, everything was on fire at his agency. He was stressed and dealing with over 100 clients with a small team. Employees weren't working out, clients were churning, and to make matters more complicated, he had a baby on the way.Something had to ch
Understanding Value-Based Pricing for Agencies (ft. Jonathan Stark w/ "Hourly Billing is Nuts") | Episode 189
We are big fans of the productized service model and equate our rate to a set hourly limitation and internal billable rate. This isn't a secret. We've had multiple episodes on why knowing your internal hourly rate is crucial.Then we received an email from Jonathan Stark's team wanting to tell us why hourly billing and fixation on hourly tracking is "nuts".For an hour and a half, Jonathan steps int
When Does a Marketing Agency Need to Hire a Fractional CFO? (ft. Jody Grunden, CPA w/ Anders) | Episode 188
Every big agency has a CFO but what does a CFO really do? When do you need one?We sit down with Jody Grunden, a virtual CFO for creative and marketing agencies to explain in detail.Jody has been a fractional CFO for business and agencies for over 20 years. We sit down and talk to him to learn why an agency might want a CFO and the difference between a fractional one versus an internal one.Jody tal
8-Figure Law Firm Agency with $100k Monthly SEO Retainers (ft. Jason Hennessey w/ Hennessey Digital) | Episode 187
Jason has the story almost every agency owner is after. He grew his first agency to $5m and sold it. Then started a second one and within 5 years, he was at $5m in revenue again.After another 5 years, his agency was at $20m.Jason sold his $20m law firm agency to a private equity firm and took a seat on the board yet still continues to lead his own agency.Some crazy facts about the legal space: law
Agency SaaS Models, Building Teams, and Online Personas (ft. Darren Shaw w/ Whitespark) | Episode 186
If you're in the SEO industry, you know Darren Shaw and his company, Whitespark.If you're not... well you're still in for a good episode as we barely even talk about SEO!We go deep into how Darren is able to run a 7-figure agency and equally sized SaaS that is well recognized in the SEO industry. On top of that, we talk about he's still able to find the time to remain a subject matter expert in th
This Email Platform is Built for Agencies (ft. Gyula Németh w/ BlueFox Email) | Episode 185
**Cold Open (Cloudflare Down Again and AI Stuff)****Skip the Cold Open at 8:45**6 Months ago we decided to dive into the world of email marketing. The problem was that we couldn't find a Email Service Provider (ESP) that catered to agencies.We needed subaccounts and a pricing structure that didn't absolutely drain our bank accounts.That's where we met Gyula from BlueFox.Gyula has designed an email
Everyone is Lying About AI | Episode 184
**Cold Open (Cody's Too Sexy for His Shirts)****Skip the Cold Open at 6:41**As we've been diving into integrating AI into our agency, we've realized that everyone on the internet seems to be lying about how they're using AI.When we ask about specific operational applications outside of spamming prospects or scraping lists, we're met with a mix of content production applications and crickets.We don
WordPress vs Wix Studio: Which is Better for Agencies? (ft. Roger Williams w/ Kinsta) | Episode 183
**Cold Open (Colorado and Dream Crushers)****Skip the Cold Open at 10:57**Kinsta (a WordPress hosting solution) reached out to us to be an agency partner. We had to break the news to them that our agency is transitioning to the Wix Studio platform.Roger Willams from Kinsta challenged us on that decision and before we let him keep talking, we asked him to duke it out with us on the podcast in an un
Improving Client Onboarding and Reducing Sales Friction with Better File-Sharing (ft. Elston Baretto w/ Tiiny Host) | Episode 182
Clients unable to access Google Drive because they don't have Gmail...Clients unable to send files because they don't have Dropbox...Responding to, organizing, and taking feed back from cluttered email responses and Google Docs...Knowing if clients and prospects actually viewed your pitch deckThese are some of the inefficiencies we've been dealing with in our agency and just a few of the things Ti
Growing With and Apart From Clients | Episode 181
**Cold Open (Ninja Forms bugs, swag, and the great email fiasco)****Skip the Cold Open at 14:13**This week, we dive into something every agency owner eventually faces: what happens when you and your clients grow, but not always in the same direction.We break down the difference between growing with clients versus growing apart, how productization sharpens those shifts, and why "but I’ve been with
How to Build a Successful Agency in the Real Estate Niche (ft. Matt Johnson w/ MicroFamous™) | Episode 180
Real estate, real estate, real estate... We see so many newer agency owners and freelancers trying to target or go after real estate agents.Thinking about this on our own... it doesn't seem that viable to us just off of our own basic knowledge of the industry.So we brought Matt Johnson with MicroFamous™ onto the podcast who has an extensive history in the agency space dealing specifically with rea
Productized Agencies Have Customers, Not Clients | Episode 179
**Cold Open (The dentist and Jake's old man habits)****Skip the Cold Open at 10:00**We received an email from a client a few days ago that part asked and part dictated strategy. This didn't sit well with us and it led Jake to ask Cody if we should list our prices on our website.It sounds completely unrelated, but we position ourselves as a productized agency and not a boutique agency. That means o
How to Actually Sell AI Call Agents and Receptionists (ft. Tony Small w/ HeyLibby) | Episode 178
We have been deep into the AI ecosystem looking for solutions to operational problems both in our own agency and for our clients.We've also noticed other agency owners and SaaS businesses jumping on the AI bandwagon and building their own AI tools and reselling them wrapped as a service.Tony Small from HeyLibby joins us on this episode and gives us insight into why and how he started his AI call a
The Client Portal & CRM Over 1,000 Productized Agencies are Using (ft. Chris Willow w/ SPP) | Episode 177
"Hey, I heard you guys don't like GoHighLevel.I got something you might like instead."That was the email Chris Willow with SPP sent us when he first reached out. Naturally, we were intrigued.After diving more into Service Provider Pro, we realized that Chris really understands the essence of the productized agency model and what tools actually need to do for productized agencies.Leave out all the
Is Personal Branding Becoming Essential? | Episode 176
**Cold Open (Jake is mentoring high school kids in entrepreneurship)****Skip the Cold Open at 18:43**This week, we tackle a topic we've kind of flipped on... the power of personal branding for agency owners.Previously we've advocated for “building the agency brand first,” now we share why the game has changed and why your personal brand could be your most valuable asset.Check out our thoughts on w
The Goal Trap: Why Agency Owners Either Burnout or Imprison Themselves | Episode 175
**Cold Open (We're Switching to Invoice Billing with Google Ads)****Skip the Cold Open at 10:37**What if you could sip pina coladas on a beach without a multi-million dollar agency? It's possible when you stop chasing the wrong goals. This week, we talk about the difference between setting monetary milestones and building toward lifestyle goals. We explain why we think true agency success isn't ab
The Operational Habits of Highly Profitable Agencies (ft. Gray Mackenzie w/ ZenPilot) | Episode 174
We have talked extensively about optimal agency operations on this podcast because it's probably the most important thing in the profitability and scalability of your agency.Gray Mackenzie has been helping multi-million dollar agencies for the past 13 years find higher profitability in their operational procedures through his company, ZenPilot.Gray is a wealth of knowledge when it comes to agency
Our Advice to New Agency Owners | Episode 173
**Cold Open (Everyone gets swag wrong)****Skip the Cold Open at 9:28**We've been seeing a lot of new "agency owners" the last couple of months and the questions that are being asked are not ones we'd expect to see new business owners ask.They're ones that are fundamental in understanding how, not just an agency, but literally any business works.This episode transcends advice for just agency owners
Is It Better to Have More Clients or Fewer Clients That Pay More | Episode 172
**Skip the Cold Open at 11:39**Most people will probably say that having fewer clients that pay more is clearly better. For over 6 years. we've thought the opposite. That having more clients is more stable and the loss of those clients impacts the business less.As we've grown the last (almost) 7 years, we've picked up on a few nuances where... yes, we're right... but to an extent we have to acknow
Sales Objections and Client Red Flags | Episode 171
**Cold Open (Jake's been travelling / Jake's internet issues)****Skip the Cold Open at 3:51**Lately Jake has been getting some absolutely whacky sales calls and has had to deal with some... unique sales objections as well as some common red flags.In this episode, we break down our most common client red flags as well as go into some of the wild sales objections we've been getting lately.----------
What We'd Do Differently Starting an Agency in 2026 | Episode 170
**Cold Open (Follow up on listener problem from Episode #165)****Skip the Cold Open at 6:43**It's been a few years since we've talked about what we'd do differently if we were to start an agency over right now.However, the landscape has changed more in the last year than it has in the last 5 years. Additionally, we are not the same people we were in 2019.Over the last 6-7 years, we have learned a
Everything Wrong About Appointment Setters and Setting Agencies (ft. Steve Fair w/ Sponge:NB) | Episode 169
We get tired of hearing about all the awful "setters and closers" out there. But one of our listeners put us up for the challenge of trying to find a legitimate appointment setting agency and grilling them on the podcast.So we did just that.We found Steve Fair from Sponge:NB who has been in the industry for over 2 decades. Steve not only explains how to do appointment setting right, but pulls the
The State of AI Marketing in 2025 (ft. Emily Thompson w/ CoSchedule) | Episode 168
We've touched on our personal experiences with AI at our agency in this podcast as well as with other guests, but it's been a while since we've had a dedicated episode on the topic.Emily Thompson from CoSchedule joins us to go over their survey report on The State of AI in Marketing.We go over the various finding in this report and weigh in on each finding. Things like:Whether marketers feel that
ClickUp™ Setup for Agencies Part 2: How We Manage Internal Tasks and Operational Efficiency | Episode 167
**Cold Open (Jake is training for a marathon)****Skip to Cold Open at 11:10**Last week, we went over how we managed client projects and recurring monthly tasks inside of our ClickUp workspace.This week, we're going over how we use ClickUp internally to manage internal projects, team member time tracking, monitor labor efficiency, and how we manage our own workloads.We also go over how we use the p
ClickUp™ Setup for Agencies Part 1: How We Manage Client Tasks and Monthly Workflows | Episode 166
**Cold Open (Cody is finally done moving)****Skip to Cold Open at 6:20**A popular request of us is to walkthrough our entire ClickUp™ setup and how we use it as a productized service agency.In this episode, we go through specifically how we use it for client work and how we automate monthly, recurring task generation.We also go into other features we use such as scheduled emails to clients and gen
"I Want to Fire My Client but His Brother is Also a Client" | Episode 165
**Cold Open (Cody's Breakdancing + ER Visit...)****Skip the Cold Open at 13:10**A listener wrote in to get our advice on what to do regarding a situation he's in with a client. His client isn't understanding the value of what he's offering despite amazing cost per lead results and even the client admitting that the leads are closing at 60%.To complicate matters, he feels like he can't fire the cli
We Raised Prices on Our Clients by 30% Overnight: How We Did It and Why | Episode 164
**Cold Open (Cody's living in a 3rd world country)****Skip the Cold Open at 7:37**After 6 years of the same pricing we had when we started, we raised prices by 30% overnight.We sent an email to our clients on February 28th telling them the price change was going into effect on April 15th.In this episode, we break down our complete methodology on what went into the price increase.Why 30%Why announc
Fancy Parties and Members-Only Clubs as a Luxury Niche Agency Owner (ft. Geenay Kotzé w/ Consortium Studio) | Episode 163
We sit down with Geenay at Consortium Studio, who recently pivoted from the agency model that takes anything they can get to niching down.Only her niche is with luxury and premium brands.We're used to finding Facebook groups with our niche audience or guesting on podcasts in our niche to get in front of our clients.Geenay doesn't have that luxury... or perhaps she actually does have the luxury? Sh
WTF is a Fractional Producer and Why It's a Creative Agency's Best Friend (ft. Dani Dufresne w/ The Aux Co)
Ever see those really awesome marketing campaigns that brands do that seem so out of the box and must have taken millions of dollars to pull off or some creative genius?Those are because of people like Dani Durfesne with The Aux Co.Dani has a history in film production and pulls off some pretty awesome stuff for brands at pretty low budgets (we're talking only a few thousand dollars). She's the pe
Local SEO, AI Tracking, and MCP Servers (ft. David Hunter w/ Local Falcon) | Episode 161
In Part 2 of talking with Dave from Local Falcon and Epic Web Studios, we dive into the Local Falcon platform itself.Dave talks about new things coming to the original geogrid tool, such as AI overview and ChatGPT tracking and MCP servers. Additionally, we explain why we think geogrid tools cause more issues with clients than the problems they solve.----------------------------------Our recommende
Local Falcon Owner Built Muli-Million Dollar Agency No One Knew About (ft. David Hunter w/ Epic Web Studios) | Episode 160
The start of our first-ever 2-part episode on the podcast, Local Falcon CEO, David Hunter, was dropping bombs during the discovery call, so we had to tell him we were holding him hostage for 3 hours to record two episodes.This episode is all about his agency, Epic Web Studios. The agency that eventually brought Local Falcon into the world. The 7-figure agency that no one who uses Local Falcon knew
Poor Client Communication Kills Agencies | Episode #159
**Cold Open (Jake has started mobile gaming)****Skip the Cold Open at 10:19**The best agencies out there aren't necessarily the ones producing the best results. They're the ones with the best communication and value for what is being paid for.On this episode, we navigate how we have failed in the client communication area recently and how we're trying to correct that and provide more communication
How This 7-Figure Pakistani Agency Gets US Clients (ft. Muhammad Faisal & Umair Khan w/ Strugbits) | Episode 158
The United States is often seen as the holy grail of markets for agencies. That's great if you're already located in the US, but what if you're not?For the last couple of years, agency owners in the Middle East, Asia, and Africa have asked us our advice on how they can get clients in the US, but we've never had a good answer for them. Managing time zones is one thing, but the cultural differences
Don't Let Your Business Become Your Personality | Episode #157
**Cold Open (Jake moves to Chicago // Jake played Semi-Pro in Portugal)****Skip the Cold Open at 19:21**Sorry for the long cold open. Cody and I haven't recorded in a while, so we had a lot to catch up on.As tenacious business and agency owners, we tend to dive deep into business, the agency space, and whatever our agency's niche is. However, we have to be careful not to make our entire personalit
7-Figures with Postcard Marketing for Restaurant Franchises (ft. Wayne Wilson w/ Inside the Box Marketing Inc) | Episode #156
**Cold Open (How do you jump-start a car?)****Skip the Cold Open at 00:05:44**We've featured a lot of different kinds of agencies on this podcast but have yet to have an agency on the podcast that deals almost exclusively with direct mail or a more traditional form of advertising.So we called our buddy, Wayne, up at Inside the Box Marketing to talk about how he and his wife built a 7-figure direct
The Best (and the Worst) Digital Marketing Agency Podcasts | Episode 155
**Cold Open (Business Challenges / Jake is Moving to Chicago)****Skip the Cold Open at 11:44**Our podcast isn't the only agency podcast out there. We decided to have a listen to other podcasts similar to ours and give you our take on them. The good, the bad, and the ugly.We also spend some time reflecting on our own podcast and wonder what would make ours better for agency owners.Either way, we ho
Lessons From an 8-Figure Agency Owner (ft. Jordan Brannon w/ Coalition Technologies) | Episode 154
Earlier this year, when we started verifying agencies in r/agency, we created a user flair for agencies that have achieved the 8-figure status. We didn't think anyone in the subreddit would get that flair... That is, until Jordan Brannon from Coalition Technologies reached out.One look at his P&Ls, and I knew we had to have him on the podcast.Jordan has gone through just about what every agenc
Running $6m Agency While Maintaining Subject Matter Expertise (ft. Joy Hawkins w/ Sterling Sky) | Episode 153
The last few episodes we've talked quite a bit about how as agency owners, we start to lose our subject matter expertise in the thing we built our agency on.We focus on growing the business and being good business owners rather than being the SEO or paid ads experts in the business. It's a weird feeling when your team starts to know more than you.Of course, you could always be like Joy Hawkins fro
This Agency Manages $250m in Ad Spend with Only 21 People (ft. Borja Cuan w/ Four15 Digital) | Episode 152
Borja Cuan from Four15 Digital joins us as we ask him how exactly his agency manages a quarter of a billion dollars in ad spend with only 21 people.What kind of people do you need on your team to manage that? We envision disaster scenarios where someone on our team ads an extra zero or forgets a decimal in budgets while only spending $1,000 per month in ad spend on a client; imagine that client's
Embrace Being the Dumbest Person in the Room (ft. Johnathan Gryzbowski w/ Penji) | Episode 151
Johnathan Gryzbowski from Penji joins us on this week's episode. An episode that was meant to go deep into creating an agency where 100% of the services are whitelabeled through Penji's graphic design capabilities turned into a deep discussion on letting go of the subject matter expertise vine.We went deep into how to build a great team and how to feel when you're no longer the smartest person in
Agencies Need the Profit First™ System! (ft. Mike Michalowicz) | Episode 150
**Skip the Cold Open at 8:00**After three years of talking about the Profit First System, we finally do an episode on just that. And what better way to do this episode than to have the creator of the system, Mike Michalowicz, on the show to answer some of our questions regarding how the system works for agencies.But more importantly, why the Profit First system is important in already profitable a
Advice for White Labeling PPC Services to Other Agencies (ft. Lori Calcott w/ Pathfinder SEO) | Episode 149
Episode #118's Lindsay Halsey's business partner, Lori Calcott, joins us on this episode to talk about white labeling PPC services for other agencies.We don't white label for other agencies at Evergrow but we're curious how an agency would consider doing that given that all agencies might sell their services a little different. Additionally, every vertical and industry is different. How does Lori
AI Agent Business Models Will Fail | Episode 148
**Cold Open (Charizard-shaped Cheeto Sells for $90k)****Skip the Cold Open at 6:38**What is an AI Agent and the business model surrounding it? We tackle the AI agent topic on this week's episode and why a business model built around the use of an AI agent is fundamentally flawed in the way people are talking about it.We also cover the hype around AI and how most people aren't using it correctly th
How Agencies White-Label Influencer and Affiliate Marketing (ft. Drew Johnson w/ Everflow) | Episode 147
We sit down with Drew Johnson with Everflow to talk about how agencies can offer affiliate and influencer services to their clients.We press Drew on the viability of the influencer channel for small businesses and how agencies can effectively white-label affiliate marketing services through Everflow.This is a whole new world to us.----------------------------------Drew is passionate about driving
How to Grow and Monetize a Newsletter (ft. Manu Cinca w/ Stacked Marketer) | Episode 146
Newsletters are hard. Everyone wants to start one or have a way to subscribe to one but you never really know what to put in it or have it get good tracion. Once it does, how do you make it make you money?We talk about Stacked Marketer quite a bit. It's where we get pretty much all of our marketing information on individual platforms. It's where we get the most condensed version of what the expert
7-Figure Agency with Revenue Share Model? (ft. Thomas Rudy w/ DataShopper) | Episode 145
Revenue share models never work. At least that's what we always say. Thomas Rudy from DataShopper comes onto the podcast to tell us how he built his 7-figure agency on a revenue share model earning multiple 6-figure annual contracts.Thomas is the Co-Founder of DataShopper, a data-hygiene software that lets you retarget anonymous website visitors through digital media and even print mail.This softw
Do SaaSPRANEURs and Freelancers Count as Agencies? | Episode 144
**Cold Open (Valentine's Day Stuff)****Skip the Cold Open at 10:49**We dive into the not-so-riveting conversation about what defines an agency. It's not a topic we thought we'd have to cover but it seems like people (including us) are having some confusion over.Is a videographer an agency? What about a HighLevel sAaSpReNeUr?Why does any of this matter? Well, because it defines what you do and what
Why Agencies Struggle with Productization | Episode 143
**Cold Open (How many bananas is too many?)****Skip the Cold Open at 7:05**The productized service model is popular amongst agencies in the industry now. It used to be the Mad Men-type creative agencies that dominated the land but the productized models have been sweeping the globe.However, agencies still struggle with productization. They don't admit it, but they do.Having a package service isn't
Client Qualifiers We Use in Our Agency | Episode 142
**Cold Open (Cody is a God at Subway Surfers // r/agency Subreddit news // Google Gemini)****Skip the Cold Open at 21:00**Everyone talks about qualifying prospects for their agency but no one every talks about what qualifiers they're using for themselves.Our agency has lower-cost services than most agencies yet we still have client qualifiers. Some of these are based on how much revenue prospectiv
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