Lunch Hour Legal Marketing
Lunch Hour Legal Marketing is a podcast that provides practical digital marketing strategies for law firms. Hosted by legal marketing experts Gyi Tsakalakis and Conrad Saam, it covers client acquisition, website optimization, and proven tactics to grow a practice. The show offers real-world advice with a touch of humor, targeting lawyers who want to improve their marketing efforts.
Episodes
The LHLM Summit Is Coming. Here’s a Taste.
The Lunch Hour Legal Marketing Summit is coming. To Nashville. In August.
This week on Lunch Hour Legal Marketing, Conrad and Gyi sit down with two of the speakers headed to the LHLM Summit (August 11-13, Acme Feed & Seed, Nashville) for a preview of what's on the agenda.
First, Mary Ellen Murrah of Vista Consulting makes the case for why the face of your law firm matters, and why a sea of middl
How To Spend $100K
You just received $100,000 from the Marketing Fairy. Now, how do you turn that into clients? With a smart marketing budget guided by Gyi and Conrad’s keen-witted tactics, of course! And later, the guys explain how to invest in community events and grow your brand affinity.
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To continue to gain more clients and profits, you need to spend your marketing budget wisely. Now, while we know the
Law Firm Finance for Dummies
Money talks (and so should your P&L).
This week, the guys are getting fiscal. Conrad and Gyi bring in two heavy hitters.
First up, Leah Miller, fractional CFO and Founder of Firmly Profits, sits down with Conrad and Gyi at the PILMMA Super Summit and breaks down what your finances actually say about your marketing. The big (and predictable) surprise? Most firms are undercapitalized and under-mea
AI Search Data Turns to the Dark Side
Google Search Console is serving up AI search impressions… and we’re not impressed. But first, good ol’ email marketing campaigns are more effective than you might think!
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Email marketing is often pretty underrated, but, with the right finesse, it’s a great way to stay in touch with your people and grow your business. Gyi And Conrad share email best practices and key business objectives to
Conversations From ‘A Seat at the Table’: Inside the Private Equity Shift
Everyone's talking about MSOs. But this isn't really a conversation about MSOs.
This week on Lunch Hour Legal Marketing, Conrad Saam and Gyi Tsakalakis take you inside Vista Consulting's "A Seat at the Table" event, where lawyers, operators, bankers, and investors gathered to wrestle with the biggest structural shift in legal in a generation. Conrad and Gyi went with one agenda: filter through th
What is AI Visibility, Anyway?
If your marketing agency is telling you they can deliver your law firm visibility in AI search, they might be selling you a bunch of hogwash. Come for the rest of the “Top 10 Things that Piss Off Gyi & Conrad,” stay for their sage insights on marketing questions from PILMMA Super Summit 2026.
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Howdy, dear listeners! Gyi and Conrad met up in San Antonio for a Texas-sized showdown with the la
It Really Is Brand (Told You So!)
Your brand is where it’s at, folks, but maybe you’ve forgotten the marketing fundamentals that really make it work. Join us for Gyi and Conrad’s crash course in brand economics to help you focus your efforts and grow your business.
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Summer might be coming for the kiddies, but all good little legal marketers need to go back to school! The Foundational Brand Advertising class is in session wi
Butts, Not Bots
“Butts, not bots.” That’s the philosophy behind this week’s conversation with Ted DeBettencourt of Juvo Leads, a new sponsor of Lunch Hour Legal Marketing, and honestly, it sparked one of the most practical discussions we’ve had about intake in a long time. From AI chat frustrations and LSA response failures to empathetic intake conversations and signed retainers through text, this episode digs in
Don’t Be Weird About Sponsorships (Just Be Honest)
Conrad’s query sounds simple on the surface: If we’re getting paid to talk about something, how obvious do we have to be about it?
That turns into a much bigger conversation with John Henson about disclosures, sponsorships, and where people tend to get themselves into trouble. They talk through the new LHLM endorsement model, what actually needs to be said out loud, and how far you can go before
A Tale of Two Dashboards
Two dashboards. Two stories. One broken relationship.
This week on Lunch Hour Legal Marketing, Conrad Saam and Gyi Tsakalakis unpack a client loss that wasn’t really about performance; it was about measurement. The agency saw success. The law firm saw zero cases. And both were looking at completely different versions of reality.
We break down a $11.5K paid search campaign that generated 64 leads
By the Numbers: The Super Duper Data Edition
Is your law firm marketing budget relying on channels that account for less than 1% of new leads? Oh boy, do we love a good stat!
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We're back with a super duper installment of "By the Numbers" where we dive into real data for your law firm marketing strategy! Gyi Tsakalakis and Conrad Saam break down the latest stats from Near Media and CallRail that are changing the game for legal marketi
ABA TECHSHOW 2026 Recap: Our Favorite Conversations from the Floor
The best conversations from ABA TECHSHOW 2026, all in one place.
Gyi and Conrad hit the floor to talk with legal tech innovators, lawyers, and industry leaders about what’s actually working right now.
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In this special recap episode of Lunch Hour Legal Marketing, we’re bringing you our favorite conversations from the floor of ABA TECHSHOW 2026.
From getting paid faster to using AI more eff
Is AI Search Optimization a Thing?
Why is it SO difficult to track success in AI search? You want to rank, AI is a beast, your agency might be full of it, and we want to help. Then, we know people are going to lose their jobs to AI, but whose heads will be the first to roll?
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If the chaos of AI search is making your head spin, let’s see if we can get you off the merry-go-round. The lack of understanding and transparency from d
Claudia Unleashed!
Conrad and Gyi are live from ABA TECHSHOW 2026 at McCormick Place in Chicago, and they've got a big announcement. Lunch Hour Legal Marketing is going all-in on AI with the debut of Claudia, the podcast's new AI co-host. Trained on the most authoritative legal marketing sources (including this very podcast), backed by private equity from Amazon's Alexa Fund, and equipped with her own proprietary ac
Mail Bag – You Asked, We Answered
We love answering your questions, folks! Gyi and Conrad have collected a series of queries from a variety of LHLM listeners, and they’ve got plenty of tactical insights to share.
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Mail time! When we know what’s on your mind, we can bring you the focused, valuable guidance you need to keep growing and improving your law firm business. So, what questions & answers do we have for you today? Th
Beets, Berries, and Better Paralegals
Paralegals might not wear capes, but they’re often the ones keeping your law firm running and making sure your clients are happy. Conrad and Gyi dive into the unsung, everyday heroes of your practice, your paralegals, and how the right team can make or break your client experience.
We highlight a few key clips from a full-length interview Conrad had with Ryan McKeen and Marisa Rua from Para Era a
Olympic Lawyer on Competition, Law Firm Growth, and the Rule of Law
A real Olympian on our little podcast?! Athlete and lawyer Rich Ruohonen shows us all how excellence and commitment are good for business. And, more importantly, how standing up for what’s right as both a citizen and a representative of the law is so necessary in our current cultural climate.
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Okay, so maybe you can’t be an Olympian, but you can grow your business by pursuing your passions,
Help, My Law Firm Is Stuck! – Should I Expand Practice Areas or Locations?
Business feeling stagnant in your smaller market? Contradictory to our previous claims, adding a new practice area might be just the thing. But first, new Direct Business Search data just dropped—what do you do now?
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Fantastic news, everybody—Google has finally segmented out your Direct Business Search results. What does that mean for you? Gyi and Conrad hash out the details to help you und
The One Where Gyi and Conrad Rock the Boat
Hey, friends. The hard truth of it is—It’s bad for business if there’s no rule of law. We’re grateful for the voices in the profession that have shown a willingness to defend our nation’s laws in the midst of uncertainty. Later, Conrad shares tips for making friends.
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We’ve been heartened to see a variety of voices standing up for the rule of law in recent weeks, and working in legal, we kn
Local Love, Review Realities, and the Truth about Google’s PMax Campaigns
As you advertise locally, advertise your localness! Then, what's a small firm to do in the sea of reviews? And, we really hate Google’s Performance Max nonsense.
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Lots to cover today, folks! Being connected to your community matters, and consumers respond with notable positivity to ads that emphasize all the local feels. Gyi and Conrad have plenty of insights on making the most of where yo
How Podcasting Can Change Your Business || LHLM Takeout
How did our delightful little pod become what it is today? Gyi and Conrad chat with Ben & Brian Glass at The Great Legal Marketing Summit about their respective entrances into the legal marketing world and the story of the podcast’s growing-up years. They discuss what podcasts can & can’t do as a marketing tool for your business and how to create a conversation worth listening to.
Father-Son duo
Conrad’s Crystal Ball V: Lawyer Marketing Predictions for 2026
Mystic for hire! Conrad dusts off the ol’ prophetic orb for a look at what 2026 has in store for lawyers and legal marketers.
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We know you’re itching to hear those future fortunes, but hang on a second! First, Gyi and Conrad look back at their previous predictions to see how well they forecasted 2025. I mean, you want to know whether you can trust these guys, right?
And, well, those resul
Roasting Buckeyes || If You Screw Up the Honeymoon, You’re Headed for Divorce
First—watch out, Ohio. The guys are sore losers, so they’re taking it out on one of your websites. Later, what should law firms be doing during the honeymoon phase with new clients?
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Sour grapes, for sure: Following Michigan’s painful loss to Ohio State, Gyi and Conrad take revenge on Ohioans with a teardown of the Buckeye Law Group’s pathetic website. (Eesh—harsh, guys.) From ineffectua
Why Authenticity Builds Better Client Connections || LHLM Takeout
Authenticity can be a powerful differentiator in legal marketing. Many lawyers hesitate to share their personal story, but doing so can create real connection and trust with the right clients. Gyi sits down with Chris Earley to talk about his marketing journey and why authenticity matters. They also dive into Chris’s involvement in masterminds and coaching programs, his commitment to integrity and
Know Your Enemy—Or Your Competitors, At Least!
Where are your competitors spending their marketing money? Gyi and Conrad’s insights into this valuable data can help you stay ahead of the rivals in your market.
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Competitive research is an oft overlooked marketing activity, but you should definitely be focusing on this valuable information to make smarter decisions for your law firm’s marketing efforts. However, getting your hands on this
The Truth About Marketing Attribution || LHLM Takeout
Craving a sneak peak of our live recording from Filevine's Lex Summit? This year, Filevine’s Josh Hostilo and Stefanie Minter joined us at the table table to tackle one of the most confusing—and most important—topics in legal marketing: accurate attribution. Gyi and Conrad dig into how Lead Docket approaches first-touch, last-touch, and dual-source attribution, why “How did you hear about us?” sti
Don’t Get Duped: How to Spot BS Marketing Metrics
It’s surprisingly easy for a marketing agency to make underperforming campaigns look like wins. How do you guard yourself against marketers who exaggerate your results? Also, NAP consistency—the definitive answer!
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Yeah, it’s scummy, but not all marketers have your best interests at heart. More perniciously, data can be spun and credit can be misattributed. Less so, inexperienced consulta
Stuff You NEED to Know to Rank in Local Search with Darren Shaw
Whitespark’s Local Search Ranking Factors Report surveys the best and the brightest SEOs (and Gyi and Conrad) to gain a clearer picture of the latest drivers of local search rankings. Understanding how to rank in Google’s local search results is critical to every single one of your marketing plans, so the guys welcome Darren Shaw to nerd out on this year’s report findings and teach you what to pri
Not All Leads Are Created Equal
Bungling lead follow-up and neglecting to learn AI’s many, many profitable uses in your law firm will definitely come back to haunt you. Learn how to do it right!
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Changing the way you handle your leads can be a game changer for your business. Gyi and Conrad talk through the latest trends in AI-powered lead qualification and how to recognize the most valuable—and profitable—potential clien
Live! From LHLM Summit 2025
Lunch Hour Legal Marketing Summit 2025 was an awesome time, and we are incredibly grateful that we got to see so many of you in person. If you couldn’t make it this time around, or are feeling that post-conference sorrow that can only be remedied by reliving the LHLM Summit (YAY!), then this is the episode for you. Gyi and Conrad responded to your most pressing marketing questions live at the conf
r/LHLM: Reddit Feeds the AI MACHINE
Reddit has major SEO power, and you should definitely be using it for your firm! But, dear lawyers, for good karma, avoid megaspammer agencies who attach your name to every annoying post. It’s a bad look.
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The industry is moving heavily toward Reddit because of AIOs, boosts in search, etc., but how do you use it effectively? Conrad and Gyi talk through the tenets of Reddit Karma to help you
Lunchtime Hors D'oeuvres || Salacious Scorpion Speculations
We’ve got more delectable nibbles of knowledge to whet your appetite for the LHLM Summit! And, Conrad’s got a Clio/Scorpion conspiracy theory you definitely don’t want to miss.
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This is pure speculation on Conrad’s part… but what’s the real play behind the Scorpion and Clio union? Could there be more to this “sole preferred partnership” than they’re letting on? No spoilers here, folks. List
Tasty Tactical Tidbits || Don’t Call It a Rebrand
Get ready for a pu pu platter of the legal marketing genius on the menu at the LHLM Summit! And, later, the guys pick apart AffiniPay’s rebrand to ‘8am’.
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We know not everyone can make it to the LHLM Summit, so Gyi and Conrad want to share the love! Four Ignite Talk presenters serve up delightfully tactical tidbits you can put into practice right away in your legal marketing schemes. Liste
Clio’s All-In with Scorpion – Who Gets Stung?
“Sole Preferred Partners”—does this new relationship mark a culture shift for Clio? Come for the puppy, stay for the hard-hitting analysis.
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Clio and Scorpion’s efforts to fill a perceived void between law practice management and marketing has led to the inception of their sole preferred partnership in the legal marketplace. Is this exclusive relationship a culturally dissonant move in Clio
Are You Thinking Long Term? – Empowering Your People & Building Legacy
Investing in your people is the absolute best thing you can do in your law firm. Later in the pod, you want your business to grow for years to come, so what are the key ingredients to make that happen?
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When your people feel valued and are given the opportunity to learn and grow, your business will reap the benefits right alongside your thriving, fully engaged employees. With that in mind,
How to Rank with Google AI Mode
How do you get AI overviews and AI mode to promote your content? Gyi and Conrad detail out all the current guidance for better content performance.
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The way people use search is changing. You definitely want to make sure your content is getting to your audience, and AI search experiences like AI Overviews and AI Mode may require a change in your tactics. Gyi and Conrad talk through the curr
Big Money — Who Owns the Future of Law?
Non-Lawyer ownership, alternative business structures, venture capital pushing out the little guy… scary, right? Yeah, we get it—but should you be so worried about these new trends coming to law-firm business management? And later, Gyi and Conrad dig into Google’s content guidance to help you understand how to effectively leverage content for your business & marketing strategies.
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For atto
Lunch Hour Legal Marketing | Official Trailer
Hungry for more clients? Sick of spending time and money on marketing that goes nowhere? You’re in the right place.
Hosted by legal marketing veterans Gyi Tsakalakis and Conrad Saam, this channel dishes out real-world digital marketing strategies that actually work for law firms. From client acquisition hacks to website teardowns to what’s driving results today—nothing is off the table (except ba
Stand Up to Stand Out
Is standing up for a cause you believe in a help or a hindrance to your business? The fear of losing clients who think/believe differently might keep you from publicly supporting the things you value, but is that actually good for your business (and you)?
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When it comes to support and activism, many professionals shy away from proclaiming anything that could narrow their market, but fine-tu
What’s In a Brand?
Branding, re-branding, brand refresh… What does it all mean? Well, a rose by any other name might smell as sweet, but your business could really stink if your branding strategy is lacking. Learn how to optimize your brand, master your messaging, and position yourself for success.
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Branding, positioning, and messaging are distinct and essential elements for your law firm’s strategy, but not
Ultimate LinkedIn Guide for Lawyers
LinkedIn is really working for lawyers these days, so Gyi and Conrad bring in the pros to school you on how to leverage it for your business. Learn how to create content that truly resonates with your audience from our dear friends Purna Virji and Tony Albrecht.
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LinkedIn has become a powerful platform for growing legal businesses, but how exactly do lawyers go about it? The guys talk with
When to DIY & When to Call in the Pros — Mailbag Edition
Should your agency be charging you for managing your LSAs? Are there things your in-house marketing team should be leaving to the experts? Today, the guys open the mailbag and answer these two great listener questions.
Is it worth paying an agency anything for Google LSA management, or are you getting scammed out of a chunk of your marketing budget? Well, it depends, and the guys’ opinions may va
Ranking Your Local Competitors – Hot or Not?
If lots of site traffic isn’t leading to lots of clients, something’s off. Learn how to get the traffic you want! Later, Gyi and Conrad unpack the marketing impact of publicly ranking all your competition—genius or folly?
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You want website traffic that could turn into actual clients for your law firm, but how do you make sure you’re reaching the right audience? Gyi and Conrad talk tactics for
BREAKING: Google Expands Use of Local Service Ad Data
Just when you thought you understood Local Services Ads (LSAs), Google changes the game. Gyi and Conrad sound the alarm on the latest shift in LSA terms—and this one’s a doozy. Google now claims the right to tweak, repurpose, and plaster your ad content wherever it wants. Cool cool cool… unless you’re a lawyer who cares about things like client confidentiality and ethics.
Is this a harmless upda
Show Me the Clients! — Holding Your Marketing Accountable
Feeble marketing tactics are a major waste of your law firm’s ad spend! Make sure your budget isn’t being squandered by understanding what marketing quality and accountability should look like.
If your marketer’s data looks like a success but isn’t resulting in new clients for your law firm, you might be getting shammed. The guys join us from the road at two of the legal industry’s finest confere
Marketing in the Age of AI — Lawyerist Invasion!
AI is majorly, seriously, (annoyingly?) impacting law firm marketing, and it’s not just about content generation. What’s a lawyer to do?
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In this special LHLM episode, Gyi and Conrad air their chat with Zack Glaser of the Lawyerist Podcast. Artificial intelligence has its sticky fingers in everything nowadays—even the world of law firm marketing. It’s changing the way consumers behave and cha
Is Your Law Firm Marketing Actually Working?
Live from the American Association for Justice conference in Miami, Lunch Hour Legal Marketing is back with another deep dive into law firm marketing strategies that actually move the needle.
Conrad Saam and Gyi Tsakalakis break down the biggest questions they tackled at the event:
🍟 How much should lawyers spend on marketing?
🍟 Brand vs. non-brand marketing—why it matters
🍟 Are you tracking the
Is Your Law Firm Marketing Actually Working?
Live from the American Association for Justice conference in Miami, Lunch Hour Legal Marketing is back with another deep dive into law firm marketing strategies that actually move the needle.
Conrad Saam and Gyi Tsakalakis break down the biggest questions they tackled at the event:
🍟 How much should lawyers spend on marketing?
🍟 Brand vs. non-brand marketing—why it matters
🍟 Are you tracking the
How Law Firms Use Google Ads to Poach Your Leads
Lead thievery! How on earth could your competitor’s ad have YOUR name in it? Brand conquesting is a real thing, and it sucks. Later, is Gyi completely wrong about direct brand search in LSAs? The guys fight it out.
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Having a competitor’s brand in your ad is some super shady lawyer marketing and violates Google’s trademark policies, but it still happens. What’s the deal? Gyi and Conrad talk
Meh, Links — Busting Link Building Myths for SEO
Today, we unpack Gyi’s beloved catchphrase to see how “meh” he really feels about the significance of links in local SEO. Later—the strategic guide you need for top-knotch link building in 2025.
A whole lotta folks like to say links don’t really matter anymore, but are they right? In practice, the guys have seen the positive effects of link building for clients for many, many years, and it’s still
Lawyer Marketing Nightmares: Dirty Tricks, Ponzi Schemes & Backstabbing
Gyi and Conrad share the scary legal marketing stories you definitely wouldn’t want to find yourself entangled in. Later, don’t throw the attribution out with the bath water! It’s not impossible to track, and the guys explain how to go about it.
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Sometimes you have to wallow in the muck of the digital marketing world to learn how to avoid the scum. All law firms should ask themselves this qu
TV Ads or Digital? The Champion Lawyer Uses Both
If your game plan is offline advertising, but your website sucks—you’re fumbling your growth strategy. And, later, Conrad shares his origin story!
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There is often a significant imbalance between law firms’ offline and online marketing investments, but things simply won’t work as well if you don’t synergize both aspects. Gyi and Conrad talk through their recommendations for diversified online
Conrad’s Crystal Ball IV | Lawyer Marketing Predictions for 2025
Gaze into the depths with Gyi and Conrad, so you, too, can be prepared for the legal marketing days to come. This one’s all about the future, folks!
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Well, and the past. First, an in-depth retrospective on whether Gyi and Conrad’s 2024 predictions showed true seer potential (or phony-baloney tendencies). Then, the guys turn a preternatural eye to what lies ahead. What mystically foretold tre
Law Firm Marketing — How Much Should Your Associates Be Doing?
You’ve got a talented legal team at your firm, but should they also be involved in your marketing schemes? Later, we recently realized that some of you want a bit more backstory on the guys, so, Gyi reveals how his mysterious past made him into the marketer he is today.
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Should your lawyers stick to lawyering? Sometimes, an associate is super interested, tactical, and talented at marketing, b
Dial M for Mystery Shopper – Sponsored by CallRail
Intrigue! Drama! Suspense! Our victim, Paul Robinson Law, gets put through the wringer again with an after-hours secret shopper call plotted by Gyi and Conrad.
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Before you get too delighted at the thought of hearing about the missteps of a fellow firm, remember—if you haven’t taken the time to fully engage with training and testing your in-house or third-party reception, your client intake m
The Ultimate Gift Guide for Lawyers (2024)
The stockings are hung, the cocoa is steaming, and the time has come to talk about gifts! In this festive bonus episode, Conrad and Gyi are giving Santa Claus a run for his money with their epic gift guide. Find the best gadgets, books and gear for the lawyers who have everything and clients who you want to wow. Sleigh your holiday gifting game with Gyi and Conrad’s shoppable Amazon list here: htt
Lawyer Website Roasted
If the bio pic you chose for your website shows you standing in front of a shelf of law books… you might be in need of a website teardown.
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Folks, we have a volunteer! As promised, the guys devote this episode to an in-depth diagnostic of a law firm website—one that might just look a whole heck of a lot like yours. Paul Robinson of Paul Robinson Law, PLLC offered up his personal injury law fi
Game Changing Insights for Brand Building Success
Join Gyi Tsakalakis and Conrad Saam live from the Crisp Game Changer Summit, where they dive into game-changing insights for law firm marketing and branding success. From Michael Mogill's big announcement of Streaming Stack to strategies for building your brand through digital and omni-channel advertising, this episode is packed with actionable takeaways.
📺 Watch on YouTube
You'll hear our thought
Ring, Ring! What to Expect When You Call Up a Marketing Agency
Get the 411 on everything you need to think through before you get on the line with a prospective ad agency.
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This episode is off the hook, y’all. Working with a professional marketer could be the key to unlocking new possibilities for your law firm, but sometimes it’s tricky to dial in on the most important questions to ask as you vet an agency. In a bit of LHLM Theatre, Gyi and Conrad play
SHOCKING Insights from Clio’s 2024 Legal Trends Report
AI replacing lawyers… undercapitalized marketing budgets… unanswered calls… the horror! Clio’s 2024 Legal Trends Report is a scary-good resource for attorneys, and the insights from its massive data set are super helpful from oh-so many angles. The guys unwrap their top fun-size tidbits for discussion and offer tips for applying them in your law firm. They discuss the AI revolution, stats on law f
Diary of an In-House Marketing Director
Your underutilized, underappreciated marketing directors are writing quite the sob stories in their journals every night. Is your law firm worthy of their complaints?
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Today, we’re picking the heart-shaped lock of every law firm marketing director’s innermost desires and disappointments. Gyi and Conrad unpack the age-old issues between marketers and those they serve to (hopefully) broaden un
Are You Wasting Money on Legal Directories?
In the wake of yet another legal tech acquisition, the guys offer up tactical insights on legal directories. These paid listings for attorneys have been around for ages, but are they actually bringing customers to your law firm?
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Steeper and steeper prices for online legal directories are making many lawyers really question whether the juice is worth the squeeze. So, is it? As the old attorne
HELP! My Marketing Agency Was Acquired — What You NEED To Know
What do you do if the marketing agency you are engaged with gets acquired? Legal marketing experts Gyi Tsakalakis and Conrad Saam break down the news of Scorpion’s acquisition of Get Noticed Get Found and get into the potential pitfalls of YOUR marketing agency getting bought out. Learn the crucial things to watch for, like loss of data control, hidden fees, and potential conflicts of interest. Do
The LHLM Q&A Extravaganza — LIVE! From LEX Summit 2024
You’ve got questions, we’ve got answers!
Gyi, Conrad, and a roomful of attorneys got together for a Q&A session addressing real lawyers’ most pressing legal marketing queries. Every law firm has different resources, assets, liabilities, niches, advantages, connections, etc. So, how do you take your uniqueness and make your firm stand out? This episode showcases highlights from their session, wher
Local SEO 2024: How to Rank AND Expand Your Law Firm
“Rank Number One!”—an all too easy promise made by SEO agencies, but probably only deliverable while they’re standing in your lobby. What happens when you walk down the block? The guys talk about real, meaningful ranking results with Local Falcon.
How is your law firm showing up in local search? Gyi and Conrad give an extensive explanation of Local Falcon, their go-to data visualization tool for
Does My Website Suck? | Law Firm Website Teardown
You may be losing prospective clients if their experience on your website is mediocre—or just plain bad. The guys share how to fix things up to grow your business.
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What do marketing pros look for when they check into a law firm’s website? Gyi and Conrad take us through their processes as they take a deep dive into the structure and content of a Denver PI law firm website. They explain what t
Google’s Search Monopoly in Jeopardy: This New Antitrust Ruling Changes Everything
Has Google finally been dethroned? Greg Sterling of Near Media joins Gyi and Conrad to hash out the DOJ’s ruling on Google’s search monopoly.
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So, is the government going to break Google up? Greg begins by explaining the nuances of what actually makes a monopoly illegal and whether Google has acted in opposition to the law. Later, the guys discuss the spectrum of remedies that could come in
How does Google know who you are? | Authorship v. Expertise
You wrote some stuff, have great expertise, have great content… but does Google care? The guys hash out how to establish your cred and boost your content with tactical authorship strategies.
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Conrad still values the bygone era of Google’s authorship attributions, but Gyi’s all about the latest on expertise with E-E-A-T. Who’s right, and how is authorship recognized by search engines across th
How To Do Social Media Marketing the Right Way
Which platform is best for marketing your law firm? Facebook? TikTok? Insta? Reddit? Well, it depends… And later, hold on to your data, folks! Does a vendor’s use of tracking pixels benefit you or them?
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Now, depending on your practice area, certain social media platforms may be better suited to connecting you to your target audience. The guys zero in on which creative strategies work well fo
How Much Marketing Is Enough? – Legal Marketers Explain
Lawyers can’t just take a backseat when it comes to marketing, but what do you actually need to know to make sure your marketing approach holds water? Later, how do you go about marketing for two distinct practice areas in your law firm?
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Depending on your role in your firm, you may need to know much more or much less about the way the marketing world works, but you absolutely need to have s
Google’s Algorithm EXPOSED – What Matters and What Doesn’t
The secrets of Google’s algorithm are out! So, what (if anything) should you do?
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Is this the biggest news to hit the SEO industry ever? Google has had their first high-profile leak, courtesy of one of their very own engineers, and now SEOs are working all kinds of angles to leverage this new information. So, how juicy is it? Is all the hype justified? There’s a lot to unpack here, and you sh
10 ESSENTIAL Digital Marketing Tools for Lawyers (MUST HAVE!)
Whether you have a DIY approach to your law firm marketing or an in-house team at your beck and call, you really should be using the top tools of the trade, and Gyi and Conrad share just what you need! But first—many, many SEOs preach that you should keep ALL your old content… but we’re pretty sure you really need to toss the majority of that bulk overboard.
Is your website riding a bit low in th
Google Local Service Ads: To Brand or Not to Brand?
Y’know what’s super annoying?—Google thinking it was okay to just auto-enroll all LSA clients into their branded queries. Sheesh. Later, should we all be mourning the death of links for SEO (again)?
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Google… someday, we’d really appreciate it if you stopped being so presumptuous. Listen up, business owners—Google’s auto-enrollment scheme in branded queries for LSAs might be leading you to sp
Brand Conquesting: Dirty and Underhanded? || How would you spend $5000?
Your competitor is using YOUR name to promote themselves, and you’re totally ticked, but what can you do? Later, learn the very best ways to spend your marketing budget to grow your business.
Generating clients for yourself by mentioning your competitor is sketchy, right? Or, is it? In the words of every lawyer ever, “It depends.” Gyi and Conrad analyze a particular instance of an aggressive bran
My CRM is Bigger Than Yours || Quarter 1, Done
Your CRM software isn’t just some technical database that should be hidden away somewhere. If you’ve got it, flaunt it! And, congratulations, you’ve made it through the first quarter. So, what checkups should you be doing on your marketing campaign?
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As you meet people, either online or out in the wide world, you should be considering each and every new connection as a way to grow your CRM data
The Lawyer’s Guide to Conversions || Listener LSA Queries
Ladies and gentlemen! Tonight’s main event is a rough and rowdy throw down over: What exactly is a conversion? Later, LSAs are confusing, amIright? Gyi and Conrad shed some light on how to make the most of your marketing dollar.
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So, you’ve just placed a Google ad, written a social post, or sent out a newsletter. Then, you sit back and hope for… what, exactly? There is de
Bull$#!% You Hear at Legal Conferences || What Are You Reading?
This time, the guys unpack Google’s latest headlines, caution lawyers against some highly questionable speakers at legal conferences, and share the latest books to add to your reading list.
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Today’s big thing—The News:
Google’s latest core updates are really trying to crack down on spam and garbage content. Will it work? Gyi and Conrad talk through what it all means fo
Extra, Extra! Break Free from the Billable Hour
Subscription legal services are the future, folks, so let’s ride the new wave! The billable hour has become increasingly despised, but how do you make the switch to a subscription-based, recurring revenue law firm? In a live conversation at ABA TECHSHOW, Gyi chatted with Kim Bennett and Blaine Korte about how to leave the billable hour behind and create processes and automations that keep your ide
What’s Your Best Cost Per Acquisition? || Drafting Your Marketing Dream Team: Round 4
Is there some sort of universal average you should be hoping for in your cost per acquisition, particularly on social media? Gyi and Conrad have the answer. And, later, your marketing dream team needs an off-hours operator!
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What is the best cost per acquisition you can hope to attain in your social media marketing efforts? Gyi and Conrad unpack this listener question
Law Firm Marketing Mastery in 30 Minutes—GUARANTEED! || r/HiddenGems
Lies, betrayal, false promises… Valentine’s Day may look like it just took a very unromantic turn, but Gyi and Conrad are here to rescue you from a potentially toxic agency relationship. And later, Google’s Hidden Gems might not be all it’s cracked up to be.
We guarantee (okay, we hope!) that you’ll love this podcast, but what about when an agency guarantees success? Flashy promises from marketin
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