Future of Poultry
The global poultry industry is the fastest growing animal agriculture sector and is the largest source of animal protein for people around the world. Join WATT’s poultry editors as they discuss the issues impacting poultry and egg producers’ bottom lines such as climate change, animal welfare, antimicrobial resistance and nutrient pollution in “The Future of Poultry” podcast series.
Episodes
How dynamic stock control can help poultry companies
Max Grell, Ph.D., founder and CEO of BlakBear, explains how sensing spoiling gases inside packaging in real time can help companies better organize stock and reduce waste.
The International Poultry Council's Avian Influenza Crisis Preparedness and Management Plan
Richard Griffiths, International Poultry Council president, shares details of the organization's new framework document.
Predicting chicken's role in the high-protein diet trend
Amber Pankonin, RDN, award-winning nutrition educator and chef, joins Elizabeth Doughman, editor, WATT PoultryUSA and Poultry Future, to discuss what's driving consumer demand for high-protein diets and why chicken is uniquely positioned to meet that moment.
Better litter, better birds — what makes for better poultry litter management?
K. Scott McKenzie, Ph.D., director of technical services with Enviro Tech, discusses good litter management with Mark Clements.
How industry body COBEA is strengthening Brazil's animal welfare
Elisa Tjarnstrom, Executive Director of Brazilian Food Industry Collaboration for Animal Welfare talks to Mark Clements about the work achieved by the food industry body since its creation in 2024
Raising the bar on biosecurity: Managing wild birds
Billy Hackett, director of the specialty product division, Arkion Life Sciences, and Elizabeth Doughman, editor, WATT PoultryUSA and Poultry Future, break down how birds carry HPAI from wetlands to farmyards, and why managing the outside of the barn is just as important as what happens inside.
What MAHA, GLP-1s and high-protein diets mean for chicken
Hinda Mitchell, the president and founder of communications and marketing firm, Inspire, and Elizabeth Doughman, editor, WATT PoultryUSA and Poultry Future, discuss how new dietary trends provide chicken marketers with new opportunities to connect with consumers.
Interpreting anticoccidial sensitivity testing in poultry programs
Dr. Claudia Osorio, associate advisor, Elanco, and Elizabeth Doughman, editor, WATT PoultryUSA and Poultry Future, talk through what good anticoccidial sensitivity testing looks like, how to interpret the results and how to use it responsibly in modern production systems.
Employing UV light in the fight against N5N1
UVC LED lights can give poultry producers an extra layer of biosecurity. Learn more in this edition of the Future of Poultry Podcast featuring Jimmy Weng with Silanna Group.
How chicken wins the high-protein trend battle
Take a look at the factors motivating the high protein trend and how chicken can stand out in this episode from Elizabeth Doughman, editor, WATT PoultryUSA and Poultry Future, and Kevin Ryan, founder and CEO, Malachite Strategy and Research.
Protecting intestinal health through seasonal challenges
Elizabeth Doughman, editor, WATT PoultryUSA and Poultry Future, and Scott Gustin, DVM, U.S. poultry technical leader, Elanco, discuss the importance of seasonal management programs.
Putting Salmonella control under the microscope
Take a look at the key strategies to keep Salmonella at bay throughout the poultry production chain in this episode of WATT Poultry Podcast featuring Marcos Rostagno, DVM, Ph.D., U.S. technical and innovation director with Trouw Nutrition, and Mark Clements, editor-in-chief poultry, with WATT Global Media.
Managing intestinal integrity with effective bioshuttle programs
Elizabeth Doughman, editor, WATT PoultryUSA and Poultry Future, and Francene Van Sambeek, DVM, poultry technical consultant, Elanco, discuss the factors that go into a bioshuttle program.
Duck farming 101: Biosecurity, tradition and innovation
Elizabeth Doughman, editor, WATT PoultryUSA and Poultry Future, and Joey and Michael Jurgielewicz, Joe Jurgielewicz & Son, talk about what makes duck production unique.
WEO's Young Egg Leaders program fosters next generation of egg industry leaders
Julian Madeley, director general of the World Egg Organisation (WEO), and Mary Spicer, its head of communications, join Mark Clements to discuss the WEO’s program to foster the next generation of egg industry leaders.
Perdue's "Winging It" wins big with Wayne Brady
Elizabeth Doughman, editor, WATT PoultryUSA and Poultry Future, and Jody Hallman, vice president integrated marketing, Perdue Foods, discuss how an innovative approach to chicken marketing won over consumers.
Improving lives through sustainable poultry production
Maureen Stickel, director of international program development with the World Poultry Foundation, joins Mark Clements, editor-in-chief, poultry, WATT Global Media, to look at the organization’s transformative work with small-scale poultry producers.
Avian influenza update — focus on vaccination
Mark Clements, editor-in-chief, poultry, with WATT Global Media, welcomes Taoufik Rawi, DVM, Boehringer Ingelheim’s head of franchise global strategic marketing, poultry, to the podcast to examine the latest developments with avian influenza.
The business case for sustainable chicken
Elizabeth Doughman, editor, WATT PoultryUSA and Poultry Future, and Nancy Himmelfarb, principal, Himmelfarb Sustainability Consulting, highlight the challenges and opportunities involved with marketing the sustainability of chicken products.
Coccidiosis management and control
Mark Clements, editor-in-chief, poultry, discusses coccidiosis control with Aldo Rossi, DVM, vice president of innovation and technical services with feed additive company Amlan.
Rearing insects for human consumption: Lessons for the poultry industry
Mark Clements, editor in chief, poultry, with WATT Global Media, is joined by Nils Grabowski, DVM, head of insect hygiene and technology the University of Veterinary Medicine Hannover, to look at the myths surrounding human consumption of insects and what developments in the area might teach the poultry industry.
How chicken can win in the relentless pursuit of protein
Nick Fereday, executive director, Rabobank and Christine McCracken, protein analyst, also at Rabobank, share their thoughts on how chicken can benefit from the adoption of GLP-1 weight loss drugs, the Make America Healthy Again movement and other changes to consumer perceptions of health and nutrition.
Fly control: Key to poultry health and egg production
Elizabeth Doughman, editor, WATT PoultryUSA and Poultry Future, and Chris Greene, national account manager, farm and ranch, Central Life Sciences, talk about how fly control and biosecurity impact poultry health and egg production.
Modulating the microbiome of the unhatched chick
Gina Sloan, founder of Agritx, and Mark Clements, editor-in-chief, poultry, discuss Agritx’s novel microbiome technology that helps chicks thrive and boosts bird performance.
Are you ready for the rise of convenient chicken?
Elizabeth Doughman, editor, WATT PoultryUSA and Poultry Future, and Lynn Dornblaser, principal consultant at Mintel. examine the growing consumer preference for convenience in chicken consumption, as well as explore the dichotomy between premium and value.
Automation, market shifts drive broiler industry's future
Elizabeth Doughman, editor, WATT PoultryUSA and Poultry Future, and Brian Earnest, animal protein economist at CoBank, discuss how changing consumer behaviors fuel genetic, artificial intelligence (AI), automation and other emerging innovations in the broiler industry.
Tech, consumer trends and the future of chicken innovation
Kevin Ryan, co-founder and CEO of Malachite Strategy and Research, joins Elizabeth Doughman, editor, WATT PoultryUSA and Poultry Future, to explore how technology is transforming the chicken consumer experience and how industry leaders can prepare.
Raising sustainability in the egg industry
How can the egg industry improve its sustainability in a measured and recognized way? Sofie Kilroy, Ph.D., sustainability manager, for poultry Europe and Central Asia with Trouw Nutrition, discusses how in this edition hosted by Mark Clements, editor-in-chief, poultry.
What's needed to stop avian flu outbreak in cattle, poultry
Kay Russo, DVM, partner, RSM Consulting, joins Elizabeth Doughman, editor, WATT PoultryUSA, to discuss the U.S. Department of Agriculture’s (USDA) response to the avian influenza outbreak in poultry and dairy cattle, the risk of disease spillover to humans and what actions are most likely to stop the spread of the virus.
Is the poultry industry ready for new Salmonella framework?
Elizabeth Doughman, editor, WATT Poultry USA and Poultry Future talks with Bill Potter, Ph.D., poultry food safety and processing extension at the University of Arkansas, about how the poultry industry can prepare for the U.S. Department of Agriculture (USDA) Food Safety and Inspection Service (FSIS) proposed Salmonella Framework for Raw Poultry Products.
How laser technology can keep wild birds away from poultry farms
Mélina Gourvennec, marketing manager with AgriProTech, discusses the role that laser technology can play in enhancing farm biosecurity.
Virtual reality in Australia's egg industry aids biosecurity and more
Tim Gentle, founder of immersive technology studio Think.Digital, details the virtual reality training biosecurity program developed by Think.Digital for the Australian egg industry, along with further projects the studio has implemented to support the poultry industry.
Protecting poultry flock health and welfare through sound monitoring
Mark Clements talks to Léane Gernigon, data scientist with Adventiel, about the company’s sound monitoring system that keeps poultry producers informed of issues ranging from bird health and welfare, to flock activity and house security.
Will turkey remain the Thanksgiving protein of choice?
Brian Earnest, an animal protein economist with CoBank, shares his thoughts (and his favorite side dish) about the future of the turkey tradition on Thanksgiving.
Processing 2035: Doing more with less
Broiler processors have always strived for continuous improvement in the value, convenience and taste they have delivered for consumers. As climate change concerns and overall environmental impacts are prioritized by regulators and consumers, processors will be under increasing pressure to develop circular supply chains and use fewer total resources. Energy conservation, water reuse and packaging
Can you measure poultry welfare at the processing plant?
Evaluation of broiler carcasses after evisceration can provide insights into bird welfare from the hatchery all the way to the processing plant. Discover how in this edition of Future of Poultry Podcast, featuring Paco Fernandez Lopez-Brea, DVM, international business development, poultry, with Zinpro.
Phage therapy in the poultry industry
Mark Clements talks to Pablo Cifuentes, chief technology officer with PhagLab, about phages and how and why their use in the poultry industry is set to increase.
Farmer Focus puts the grower first in consumer marketing
Abi Vincill, brand manager for Farmer Focus, the winner the 2024 Chicken Marketer of the Year award, elaborates how Farmer Focus puts the grower first in consumer marketing -- and shares her favorite chicken dish.
Training poultry science students how to use artificial intelligence
Andrew "Andy" Parks Benson, Ph.D., associate professor, poultry science, University of Georgia, details how he has utilized artificial intelligence to significantly reduce the amount of time it takes him to create case studies for his poultry science classes. He also trains students on using artificial intelligence to successfully complete tasks. Recorded at the 2024 Poultry Science Association Me
Predicting the wants and needs of the chicken consumer of 2035
As we look to the future, it’s crucial to understand what younger generations will prioritize when it comes to food. By the year 2035, Generation Z will be the primary purchasers of chicken, and changing attitudes about technology, concerns about sustainability and animal welfare, and other factors will impact how chicken is fed, raised and processed over the next decade. Christophe Pelletier, glo
What's next for poultry health?
The global poultry industry is adjusting to using fewer antibiotics, taking many laying hens out of cages, and in some cases, providing outdoor access for flocks while at the same time striving for continuous improvements in bird health and welfare.Join a panel of experts for a discussion of the promising technologies being researched and developed to improve the health and welfare of broilers, tu
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