Architects of Impact
Architects of Impact is a podcast hosted by Shawn Edwards, founder of mindsight, for founders, operators, marketers, and investors building better-for-you brands. Each episode explores the high-stakes decisions that shape growth: the tradeoffs, the pressure, and the moments when leaders need real clarity to move forward. Through conversations with founders, operators, and investors, Architects of Impact reveals how smarter decisions create stronger brands, greater impact, and more valuable outcomes.
Episodes
How Suja Life Repositioned Cold-Pressed Juice for Double-Digit Growth | Saxon Seay, Chief Strategy Officer at Suja Life
Episode SummaryIn this episode of Architects of Impact, host Shawn Edwards sits down with Saxon Seay, Chief Strategy Officer at Suja Life. Fresh off the milestone of Suja Life going public, Saxon shares her journey from business school to leading major brand transformations at both The Coca-Cola Company and Suja Life. Saxon discusses the critical concept of "Brand Edge"—how a brand uniquely delive
Move Fast, Just Don't Move Blind: Launching Architects of Impact | with Shawn Edwards at mindsight
Episode SummaryIn this inaugural episode of Architects of Impact, host Shawn Edwards introduces the core mission of the show and shares the philosophy behind mindsight, the consumer and brand research firm he founded to help better-for-people and better-for-planet brands scale. Shawn breaks down why early traction can be a deceptive metric and how deep consumer understanding is the ultimate cataly
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