Retail Media Therapy

EP46 – Publicis' $2.2 billion bet on LiveRamp... but will advertisers buy it? Jun 17, 2026 20:14 In this special edition of Retail Media Therapy, Viv and Colin unpack the biggest retail media deal of the year: Publicis Groupe's $2.2 billion acquisition of LiveRamp.Why would one of the world's largest agency groups buy one of the industry's most important data collaboration platforms? We explore what the deal means for retailers, brands, agencies and retail media networks, and whether this is

EP45 – The secrets behind Türkiye's Retail Media success with Kina Demirel, Mimeda May 26, 2026 20:01 Retail Media Therapy's special episode is live from Istanbul with guest Kina Demirel, Managing Director, Mimeda Your host is Colin Lewis.Recorded live in Istanbul at Mimeda's studios ahead of a major retail media event hosted by Mimeda for 500 brand representatives – one of the largest retail media gatherings in Turkey. Kina Demirel has spent 30 years in retail, originally drawn to loyalty program

EP44 – Part2: Omnichannel success with Tesco Media's ex-strategist Florian Clemens May 5, 2026 17:44 From Tesco Media to Tomorrow’s Stack: Building Retail Media That Actually Works (Part 2)With special guest Florian Clemens - ex-Director of Strategy, Proposition and Measurement at Tesco Media; built the global accounts team at Amazon Advertising.Hosted by Viv Craske & Colin Lewis. Brought to you by Grace & Co, the marketing and commerce consultancy.Part two of our special with Florian Cle

EP43 – Omnichannel success with Tesco Media's ex-strategist Florian Clemens Apr 28, 2026 20:51 Episode 43: Building Omnichannel Retail Media (Part 1)Hosts: Viv Craske & Colin LewisGuest: Florian Clemens – Former Director of Strategy, Proposition & Measurement at Tesco Media; former global accounts leader at Amazon AdvertisingIn this episode of Retail Media Therapy, Viv and Colin are joined by retail media veteran Florian Clemens to unpack the complexity of building a true omnichanne

EP42 – The Trade Desk Vs HoldCos beef; Airline Media; and how to get hired Apr 21, 2026 22:52 Retail Media Therapy – EP42Hiring Boom, Industry Beef & The Rise of Airline MediaThis week, Viv Craske and Colin Lewis unpack three major shifts in retail media:A growing power struggle between holding companies and The Trade DeskA surge in retail media hiring (and what it takes to stand out)Why airlines are becoming retail media giantsTopic 1: The Trade Desk vs Holding CompaniesA major indust

EP41 – Mark Williamson of Costco on the power of saying 'No' Apr 7, 2026 28:05 Retail Media Therapy Episode 41Costco, Membership Models & the Future of Connected CommerceIn this special episode, Viv Craske and Colin Lewis are joined by Mark Williamson (AVP Retail Media at Costco) to unpack how one of the world’s most disciplined retailers is approaching retail media – without compromising its core business model.From Costco’s iconic $1.50 hotdog to its membership-first p

EP40 – Has OpenAI killed agentic commerce? Mar 24, 2026 12:38 OpenAI has stepped back from its “instant checkout” experiment—raising a big question: is agentic shopping already over before it began?In this special news update, Viv and Colin – alongside Grace & Co's new AI expert Rob Isaacs – unpack what really happened, whether OpenAI misjudged the complexity of e-commerce, and what it means for retailers, AI search, and the future of retail media.Key To

EP39 – AI ad U-turns; Argos and marketplaces; Wickes and home improvement Mar 10, 2026 22:34 In this episode of Retail Media Therapy, Viv Craske and Colin Lewis unpack a week packed with developments across AI search, retail media innovation, and marketplaces.Key Topics in This Episode:AI platforms are reconsidering advertisingAI search platforms are taking different approaches to monetisation.Perplexity is stepping back from ads to protect user trust, while Google is experimenting with a

EP38 – Does size matter? Has Bayer got it wrong? Should you in-house? Mar 3, 2026 20:25 Retail Media Therapy – EP38Open Letters, Big vs Small Networks & The In-Housing DilemmaWelcome back to the couch. In this episode of Retail Media Therapy, Viv and Colin tackle three topics that are dominating boardrooms, conference stages and LinkedIn threads:The measurement obsession in retail mediaWhether size really matters for retail media networksThe rise of in-housing – and what it means

EP37 – Adam Smith, Iceland Retail Media – the hard work to make screens awesome Feb 17, 2026 24:38 Iceland Retail Media’s 5,000 Screen Rollout & The Future of Measurable In-Store MediaThis week on Retail Media Therapy, Viv Craske and Colin Lewis sit down with Adam Smith from Iceland Retail Media to unpack one of the most ambitious in-store retail media projects in the UK.Iceland isn’t just refreshing its network - it’s rolling out up to 5,000 in-store screens across in under a year. And th

EP36 – Savvy Diageo, Greedy ChatGPT, bad AI traffic Feb 10, 2026 19:34 Episode 36 – Is ChatGPT Getting Greedy? Diageo Gets Data-Savvy & AI Traffic ExplainedIn this episode of Retail Media Therapy, Viv Craske and Colin Lewis dive into three of the hottest topics shaping retail media, marketing, and advertising right now.First, they unpack the launch of ChatGPT advertising, questioning whether reported $60 CPMs are sustainable — or whether they’re a deliberate prem

EP35 – Show Me The Money: CPGs & JBPs. Jan 27, 2026 18:14 The Hard Thing About Hard Things: Making Retail Media Work Inside and Outside of JBPsIn this continuation of the Show Me the Money special, Viv Craske and Colin Lewis tackle one of the toughest challenges facing brands today: extracting real value from retail media spend locked inside Joint Business Plans (JBPs).From FMCG vs CPG debates to Beatles metaphors (John, Paul, George & Ringo = market

EP34 – Celebrity Deathmatch at NRF Jan 20, 2026 31:47 It’s the return of the Retail Media Therapy podcast Celebrity Deathmatch Live edition – this time, live from NRF in New York.The Retail Media Therapy podcast Celebrity Deathmatch is brought to you by Grace & Co - the marketing and commerce consultancy, alongside event sponsors QSIC and Zitcha.It's a rowdy Oxford style debate with 3 rounds, where one of our fighters will be for the motion and o

EP33 – How To Run A Retail Media Sales Team Jan 13, 2026 17:13 Welcome to EP33 of the Retail Media Therapy podcast with Viv Craske and Colin Lewis. Retail Media Therapy comes from Grace & Co - the marketing and commerce consultancy.In this episode of Retail Media Therapy, the focus is on the intricacies of building a successful retail media sales team and effective strategies for maximizing revenue. The discussion reveals:• The importance of mastering the

EP32 – Crystal Ball Predictions for 2026 Dec 31, 2025 23:20 Welcome to EP32 of the Retail Media Therapy podcast with Viv Craske and Colin Lewis. Retail Media Therapy comes from Grace & Co - the marketing and commerce consultancy.In this special Crystal Ball Predictions for 2026 episode, Grace & Co team Michael Islip and Lucy Bugler join us to discuss:Reflecting on 2025: Realities and Surprises• Amazon DSP's integration of the connected TV world • C

EP31 – Xmas Special: Who's on Santa's naughty list? Dec 16, 2025 18:52 Welcome to EP31 of the Retail Media Therapy podcast with Viv Craske and Colin Lewis. Retail Media Therapy comes from Grace & Co - the marketing and commerce consultancy.In this special holiday episode, we ask the BIG questions:• Who’s on Santa’s naughty list in Retail Media?• What do you get the retail media network that has everything (hello Amazon and Walmart)• Are Colin and Viv being fired?

EP30 – Is Walmart really a retailer? How to use in store screens properly Dec 2, 2025 23:12 Welcome to EP30 of the Retail Media Therapy podcast with Viv Craske and Colin Lewis. Retail Media Therapy comes from Grace & Co - the marketing and commerce consultancy.In this episode:• Is Walmart really a retailer anymore and should your board stop thinking like a retailer?• We deep dive into the huge value of in store screens and how each screen location needs to be considered differently t

EP29 – The Incrementality Myth and Winning With Media Agencies Nov 18, 2025 24:01 Welcome to EP29 of the Retail Media Therapy podcast with Viv Craske and Colin Lewis. Retail Media Therapy comes from Grace & Co - the marketing and commerce consultancy.In this episode:• The Incrementality Myth • Winning With Media AgenciesThe podcast unpacks why the retail media industry has become overly fixated on incrementality, arguing that while measurement matters, it shouldn’t overshad

EP28 – Atlas the Google Ads killer? What's a Retail Media Upfront? Nov 4, 2025 18:45 Welcome to EP28 of the Retail Media Therapy podcast with Viv Craske and Colin Lewis. Retail Media Therapy comes from Grace & Co - the marketing and commerce consultancy.In this episode:• Atlas Vs Google – Is the browser from ChatGPT a Google Ads killer?• Amazon no longer want to own shopping, they want to own advertising. That's the claim Viv makes as Colin explains what AWS RTB Fabric is• Med

EP27 – Is Open AI friend or foe? Are you doing Sponsored Search right? Oct 22, 2025 25:47 Welcome to EP27 of the Retail Media Therapy podcast with Viv Craske and Colin Lewis. Retail Media Therapy comes from Grace & Co - the marketing and commerce consultancy.This episode: OpenAI announces Instant Checkout partners – is it friend or foe to retail media networks?The Trade Desk’s online gamble – partnering with Koddi and GoPuff to make Sponsored Products available on its platform. On

EP26 – Amazon, Google, Criteo, and a £5k bet Oct 2, 2025 17:57 Welcome to EP26 of the Retail Media Therapy podcast with Viv Craske and Colin Lewis. Retail Media Therapy comes from Grace & Co - the marketing and commerce consultancy.It's the episode where Colin calls Viv sexy and Viv makes a £5,000 bet over Criteo and Google.There's also talk of advertisers using Amazon DSP will have direct access to Netflix’s premium ad inventory, as well as Disney, HBO,

EP25 - An AI Special - Visions, Shamans, Sumerians and baked rhubarb Sep 2, 2025 34:23 Retail Media Therapy is brought to you by Grace & Co, the marketing and commerce consultancy.This episode s an AI Special.Our 2 big AI topics are;1) WPP’s view of creative agencies in an AI world: what it means for retail mediaJoin Colin, Viv and our guest, Matthew Kershaw, a former Ad Agency man turned AI consultant to discuss WPP’s new white paper and the ad agency's a vision of what an AI-p

EP24 - Happy Birthday to us - 1-year anniversary special Aug 5, 2025 15:31 Welcome to EP24 of the Retail Media Therapy podcast with Viv Craske and Colin Lewis. Retail Media Therapy comes from Grace & Co - the marketing and commerce consultancy.Happy birthday to us! The Retail Media Therapy podcast is 1 year old.So Colin and I take a moment to reflect on the huge changes that have happened in retail media since July 2024.This episode, we talk about:Huge grows of

EP23 – Who gives an F about X?, WPP’s new CEO, Ocado comes clean Jul 23, 2025 22:41 Welcome to EP23 of the Retail Media Therapy podcast with Viv Craske and Colin Lewis. Retail Media Therapy comes from Grace & Co - the marketing and commerce consultancy.This episode, we talk about:Cindy Rose, the ex-Microsoft COO and now WPP's new CEO, and we ask are the global advertising agencies about tech not creativity?Linda Yaccarino has stepped down as CEO of X. And it got us thinking,

EP22 – DoorDash gets cooking, AI utopia and Hot partnerships, Jul 8, 2025 19:38 Welcome to EP22 of the Retail Media Therapy podcast with Viv Craske and Colin Lewis. Retail Media Therapy comes from Grace & Co - the marketing and commerce consultancy.This episode: Hot partnerships:Channel 4, ITV and Sky with Comcast AdvertisingAmazon Ads and Disney AdvertisingAmazon's DSP and Disney+Instacart & PinterestPayPal & OMGCVS & Reddit:DoorDash gets cooking and spends $

EP21 - Cannes Deathmatch Live - Part 2 Jun 26, 2025 18:53 Cannes Deathmatch Live - Part 2The Retail Media Therapy podcast goes live at the Cannes International Festival of CreativitySo strap in to live to Retail Media Therapy Live: Celebrity Deathmatch Edition.→ Featuring the experts: Kiri Masters vs Andrew Lipsman vs Colin Lewis→ Judged by Mario Mijares (Gulp Media by 7-Eleven), David Clark (Elevate by Frasers Group) and Stacy Gratz (Tesco Media and Ins

EP20 - Cannes Deathmatch Live - Part 1 Jun 24, 2025 20:39 Cannes Deathmatch Live - Part 1The Retail Media Therapy podcast goes live at the Cannes International Festival of CreativitySo strap in to live to Retail Media Therapy Live: Celebrity Deathmatch Edition.→ Featuring the experts: Kiri Masters vs Andrew Lipsman vs Colin Lewis→ Judged by Mario Mijares (Gulp Media by 7-Eleven), David Clark (Elevate by Frasers Group) and Stacy Gratz (Tesco Media and Ins

EP19 - TikTokification, Retail Media takes over Cannes, and WPP’s AI magic Jun 13, 2025 21:52 Welcome to EP19 of the Retail Media Therapy podcast with Viv Craske and Colin Lewis. Retail Media Therapy comes from Grace & Co - the marketing and commerce consultancy.This episode:We invite you to join Retail Media Therapy live in Cannes on June 17th 2025 – to join the event, sign up here: https://lu.ma/cffr9bysTikTokification and what it means for Retail MediaWPP’s AI magic – is advertising

EP18 - Costco and Sam’s Club’s fighting talk; Frasers Group re-invents fashion RM; Getting screens right Jun 10, 2025 19:40 Welcome to EP18 of the Retail Media Therapy podcast with retail media consultants Viv Craske and Colin Lewis. Retail Media Therapy comes from Grace & Co - the marketing and commerce consultancy.On this episode:Costco and Sam’s Club’s fighting talk - how membership clubs are thinking about retail media differentlyFrasers Group re-invents fashion Retail Media - the fashion retail group goes big

EP 17 - Walmart AdTech U-Turn, Shell’s retail media secret, share price surprises May 19, 2025 19:10 Retail Media Therapy is brought to you by Grace & Co, the marketing and commerce consultancy.Retail Media Therapy is hosed by Viv Craske and Colin Lewis.This episode: Walmart AdTech U-TurnShell’s retail media secretRetail media’s impact on share pricesGrace & Co | Retail Media Experts Hosted on Acast. See acast.com/privacy for more information.

EP16 - Walmart demands more; Meta's big bets; Retail Media for Home & Garden Apr 29, 2025 22:31 Retail Media Therapy is hosted by Colin Lewis and Viv Craske of Grace & Co, the marketing and commerce consultancy.This episode: Walmart asks brands for a 25% increase in retail media moneyMeta bets big on marketplaces and measurementHow to make it rich in Home & Garden - we look at Bunnings, Kingfisher and Home Depot and what makes DIY and home and garden such a unique opportunity in reta

EP15 - Dubai Chocolate; Very’s creative push; and staffing up Apr 13, 2025 19:43 Welcome to EP15 of the Retail Media Therapy podcast with myself and Colin Lewis. Retail Media Therapy comes from Grace & Co - the marketing and commerce consultancy.This episode we talk about:Why Lidl and Dubai chocolate offer a big opportunity for retailers to think differently about retail mediaHow The Very Group - UK's pure play fashion retailer - is pushing data-driven creativityWhere to f

EP14 - Unilever’s new CEO; are DSPs failing?, Iceland’s RM proposition Mar 28, 2025 24:25 Retail Media Therapy is brought to you by Grace & Co, the marketing acceleration consultancy.Hosted by Viv Craske and Colin Lewis. This episode's special guest is Kiri Masters.This episode: Unilever’s new CEO; are DSPs failing, Iceland’s RM proposition.Grace & Co | Retail Media Experts Hosted on Acast. See acast.com/privacy for more information.

EP13 - The power of convenience, wasted media spend, Retail Media team troubles Mar 11, 2025 23:53 Welcome to EP13 of the Retail Media Therapy podcast with myself and Colin Lewis. Retail Media Therapy comes form Grace & Co - the marketing acceleration consultancy.This episode: • The power of convenience is shown by UK Co-op's revealing study• Meta's team says media spend is wasted if it's not incremental• Our On The Couch segment delves into the world of retail media organisational design a

EP12 - Dunnhumby & AI, Walmart Scintilla, and measuring incrementality Feb 25, 2025 19:58 RMT is brought to you by Grace & Co, the marketing acceleration consultancy. Presented by Colin Lewis and Viv CraskeThis episode: Dunnhumby & AI, Walmart Scintilla, and measuring incrementalityGrace & Co | Retail Media Experts Hosted on Acast. See acast.com/privacy for more information.

EP11 - Asda’s data play, Q-commerce retail media and Airport Advertising Feb 10, 2025 20:53 Hello, we're Viv and Colin - your personal therapists in the world of retail media.Retail Media Therapy is brought to you by Grace & Co, the marketing acceleration consultancy.This episode: Asda’s data play, Q-commerce retail media and Airport AdvertisingJoin us this next episode of the Retail Media Therapy podcast where you can lie on the couch and we can solve all your retail

EP10 - NRF trends, Amazon takes on Criteo, Insights reports are On The Therapist’s Couch Feb 7, 2025 20:02 Hello, we're Viv and Colin -  your personal therapists in the world of retail media.Retail Media Therapy is brought to you by Grace & Co, the marketing acceleration consultancy.This episode:  NRF trends, Amazon takes on Criteo, Insights reports are On The Therapist’s CouchJoin us this next episode of the Retail Media Therapy podcast where you can lie on the couch and we can solv

EP9: 2024 End of Year Special Jan 27, 2025 30:18 This is Retail Media Therapy, from Grace&Co.Viv and Colin are your personal therapists in the world of retail media, solving all your retail media problems. In this episode they dive into the biggest stories, most surprising events and the biggest opportunities that arrives in 2024.Instacart, Google, Co-op, Walmart Connect, TikTok, Tesco, Dunnhumby & Group M, Perplexity, Boots Media Group,

Eight - Motors, Music and Media; Will AI Search break the internet?; ROPO on the couch Dec 5, 2024 16:14 This is Retail Media Therapy, from Grace&Co, with the latest retail media & commerce headlines - including Motors, Media and Music, whether AI Search will break the internet and ROPO is on the couch. As Viv and Colin are your personal therapists in the world of retail media, there's also the return of our new FEATURE in this episode as Dr Colin and Viv reveal their expert diagnosis as the

Seven - Criteo ROPO, C-Store media & how to capture GROWTH! Nov 21, 2024 15:51 This is Retail Media Therapy, from Grace&Co, with the latest retail media & commerce headlines - including Criteo ROPO & C-store media!As Viv and Colin are your personal therapists in the world of retail media, there's also a new FEATURE for episode seven - we ask how to capture growth? Dr Colin and Viv reveal their expert diagnosis! For much more check out retailmediatherapy.com&

Sixth Episode - Criteo’s Q3 results, Amazon ads behemoth & Meta AI search Nov 7, 2024 15:59 This is the sixth episode of Retail Media Therapy, from Grace & Co, and Viv & Colin don't hold back!Why is the media giving Criteo a kicking? Why does any retailer compare themselves to Amazon? And they offer their expert services to Meta & the Zuck! As Viv mentioned, for more on AI-powered search engines, make sure you listen to Number Two of the Retail Media Therapy! https://open.aca

Number Five - Microsoft shuts PromoteIQ, Amazon delivers creativity and Walmart misses an AI trick Oct 23, 2024 14:57 All the latest analysis from the world of retail and media commerce, from Grace & Co, with Colin and Viv discussing the latest headlines and talking points on Retail Media Therapy.In this episode, we discuss Microsoft's decision to shut PromoteIQ, how Amazon are using artificial intelligence to create video and audio advertisements and we also examine Walmart's new large-language model - Walla

The Fourth - Zitcha targets the US, Publicis reinvents Shopper Marketing & Selfridges partners with Criteo Oct 9, 2024 16:40 An international feel to the fourth episode of Retail Media Therapy, from Grace & Co, with Colin joining Viv from down under!They've also the latest worldwide retail and commerce media headlines as Zitcha eyes up the US, Publicis reinvents shopper marketing and Selfridges partners with Criteo!For much more check out retailmediatherapy.com and remember to 'follow' for your latest Reta

The Third - Ocado relaunches, incremental ROAS & Lowe's in-store audio ads! Sep 25, 2024 15:12 Viv and Colin return for a third session of Retail Media Therapy!We discuss the relaunches of Ocado and Very; ask is incremental ROAS important? And home improvement retailer Lowe’s gets in-store audio ads!For much more 'follow' or check out retailmediatherapy.comThis is the Retail Media Therapy podcast, from Grace & Co, where you can lie on the couch and we can solve all your retail medi

Number Two - Is Retail Media Overhyped? Quick Commerce & Perplexity AI Sep 12, 2024 16:51 Viv and Colin are back with episode two and are going to be with you every fortnight for a spot of Retail Media Therapy!In this episode, we ask whether retail media is overhyped, hear about the billion dollar quick commerce club and chat all things Perplexity AI!For much more check out retailmediatherapy.com and remember to 'follow' for your latest retail media therapy sessions.Grace &am

The First One - Tesco, Dunnhumby & GroupM, YouTube & Instacart, Walmart updates Jul 15, 2024 18:56 Thanks for joining us for a spot of Retail Media Therapy!In this week's episode, Viv and Colin, get into Tesco, Dunnhumby & GroupM, Walmart and YouTube Instacart.For more check out retailmediatherapy.com and remember to 'follow' for your latest retail media therapy sessions.Grace & Co | Retail Media Experts Hosted on Acast. See acast.com/privacy for more information.

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