Home Podcasts Retail Media Therapy
Retail Media Therapy

Retail Media Therapy

Grace & Co | Retail Media Experts 46 Episodes Oct 12, 2026

Join hosts Viv Craske and Colin Lewis as they discuss the biggest stories in retail media and commerce media. This podcast is brought to you by Grace & Co, a marketing acceleration consultancy. Each episode offers insights and analysis on the rapidly evolving retail media landscape.

Episodes

ROAS SPECIAL EP6: Retail Media and ROAS: What the hell do we do now?
ROAS SPECIAL EP6: Retail Media and ROAS: What the hell do we do now? Oct 12, 2026 18:19 What the Hell Do We Do About Measurement Now? | Retail Media TherapyROAS: the metric everyone wants, but is it really the one marketers and online advertisers should be chasing?In this final episode of our special six-part series, The Retail Media Guide to Everything You Always Wanted to Know About ROAS and Measurement, But Were Afraid to Ask, Viv Craske and Colin Lewis revisit the biggest lessons
ROAS SPECIAL EP5: Albertson's iROAS retail media measurement secrets
ROAS SPECIAL EP5: Albertson's iROAS retail media measurement secrets Sep 30, 2026 14:04 Albertson's Media Collective iROAS Measurement SecretsHow much can the methodology behind iROAS change the story your retail media data tells?In this episode of Retail Media Therapy, Viv Craske takes a deep dive into iROAS measurement, exploring research from Albertsons Media Collective and Northwestern University’s Kellogg School of Management. The study examined 42 digital advertising campai
ROAS SPECIAL EP4: When and how to measure iROAS
ROAS SPECIAL EP4: When and how to measure iROAS Sep 23, 2026 32:53 What does incrementality really mean, and how can brands understand whether their retail media investment is actually driving growth? In this episode of Retail Media Therapy, Viv Craske and Colin Lewis are joined by Skye Frontier, EVP at Incremental, to unpack one of the most important topics in retail media measurement: incrementality.At its core, incrementality asks a simple but critical questio
ROAS SPECIAL EP3: Is ROAS The Root Of All Evil?
ROAS SPECIAL EP3: Is ROAS The Root Of All Evil? Sep 16, 2026 32:17 ROAS SPECIAL EP3: Is ROAS The Root Of All Evil?In this Retail Media & Measurement special episode with guest Andrew Lipsman, we ask the question: "Is ROAS helping retail media grow - or holding it back?" Is it, in fact the root of all evil in Retail Media and online advertising?In this special episode of Retail Media Therapy, Viv Craske and Colin Lewis are joined by retail media analyst and co
ROAS SPECIAL EP2: ROAS is a Toxic Love Language
ROAS SPECIAL EP2: ROAS is a Toxic Love Language Sep 10, 2026 18:27 ROAS SPECIAL EP2: ROAS is a Toxic Love LanguageROAS. It's everywhere. In media plans. In ad consoles. In AOP meetings. In strategic decks. And, apparently, in the emotional lives of marketing and sales teams.In this episode of The Retail Media Therapy Guide to Everything You Wanted to Know About ROAS But Were Afraid to Ask, Viv and Colin are joined by Mrunal Bhagat, Retail Media Lead at Pearson, t
ROAS SPECIAL EP1: Where did Retail Media ROAS come from?
ROAS SPECIAL EP1: Where did Retail Media ROAS come from? Sep 8, 2026 15:06 ROAS SPECIAL EP1: Where did Retail Media ROAS come from?ROAS. Four little letters that have somehow taken over retail media.It appears in conference decks. It lives in ad-platform dashboards. Vendors love it. CFOs ask for it. Marketers stare at it while quietly wondering whether they’re measuring the right thing at all.In this first episode of The Retail Media Therapy Guide to Everything You Alway
EP48 – Rise of the Ad Networks | With Dean Harris, Co-op Media Network
EP48 – Rise of the Ad Networks | With Dean Harris, Co-op Media Network Aug 25, 2026 22:25 The Rise of the Retail Media Ad NetworksRetail Media Therapy EP48 with Viv Craske, Colin Lewis & special guest Dean Harris, Head of Co-op Media NetworkRetail media is entering a new phase: as advertisers demand more scale, speed and simplicity, are aggregated “super RMNs” the answer to an increasingly fragmented market?In this episode, Viv and Colin are joined by Dean Harris to explore the ris
EP47 – Cannes Review: Walmart, Instacart, Albertsons, French Philosophy and squirrels
EP47 – Cannes Review: Walmart, Instacart, Albertsons, French Philosophy and squirrels Jul 7, 2026 24:19 Retail Media Therapy — EP 47: Cannes SpecialFresh from the Cannes Lions Festival, Viv and Colin unpack the retail media trends that actually matter – no, not the rosé and boat parties, Colin!First up: the return of the soap opera. Albertsons Media Collective and P&G launched 'Rico's Tacos,' a 24-episode, 15-second soap opera inspired by shopping data, complete with QR codes linking back to pro
EP46 – Publicis' $2.2 billion bet on LiveRamp... but will advertisers buy it?
EP46 – Publicis' $2.2 billion bet on LiveRamp... but will advertisers buy it? Jun 17, 2026 20:14 In this special edition of Retail Media Therapy, Viv and Colin unpack the biggest retail media deal of the year: Publicis Groupe's $2.2 billion acquisition of LiveRamp.Why would one of the world's largest agency groups buy one of the industry's most important data collaboration platforms? We explore what the deal means for retailers, brands, agencies and retail media networks, and whether this is
EP45 – The secrets behind Türkiye's Retail Media success with Kina Demirel, Mimeda
EP45 – The secrets behind Türkiye's Retail Media success with Kina Demirel, Mimeda May 26, 2026 20:01 Retail Media Therapy's special episode is live from Istanbul with guest Kina Demirel, Managing Director, Mimeda Your host is Colin Lewis.Recorded live in Istanbul at Mimeda's studios ahead of a major retail media event hosted by Mimeda for 500 brand representatives – one of the largest retail media gatherings in Turkey. Kina Demirel has spent 30 years in retail, originally drawn to loyalty program
EP44 – Part2: Omnichannel success with Tesco Media's ex-strategist Florian Clemens
EP44 – Part2: Omnichannel success with Tesco Media's ex-strategist Florian Clemens May 5, 2026 17:44 From Tesco Media to Tomorrow’s Stack: Building Retail Media That Actually Works (Part 2)With special guest Florian Clemens - ex-Director of Strategy, Proposition and Measurement at Tesco Media; built the global accounts team at Amazon Advertising.Hosted by Viv Craske & Colin Lewis. Brought to you by Grace & Co, the marketing and commerce consultancy.Part two of our special with Florian Cle
EP43 – Omnichannel success with Tesco Media's ex-strategist Florian Clemens
EP43 – Omnichannel success with Tesco Media's ex-strategist Florian Clemens Apr 28, 2026 20:51 Episode 43: Building Omnichannel Retail Media (Part 1)Hosts: Viv Craske & Colin LewisGuest: Florian Clemens – Former Director of Strategy, Proposition & Measurement at Tesco Media; former global accounts leader at Amazon AdvertisingIn this episode of Retail Media Therapy, Viv and Colin are joined by retail media veteran Florian Clemens to unpack the complexity of building a true omnichanne

Recommended