The SaaS Growth podcast: Rebuilding SaaS Marketing in the AI era
The SaaS Growth podcast explores marketing and GTM strategies for SaaS companies in the AI era. Hosted by Renata Zinnatullina, fractional CMO and co-founder of Digital Hunch, each episode features real stories of founders rebuilding their marketing foundations. Topics include AI tools, automation, demand generation, and overcoming growth plateaus. The podcast is aimed at founders navigating the changing landscape of SaaS marketing.
Episodes
Userpilot: Why SEO stopped being enough, and how they rebuilt acquisition with ABM in 2026
This episode focuses on Emilia, who runs marketing at Userpilot — a product growth platform now at eight-figure revenue, 80+ people, and 1,200+ customers from Adobe and DHL down to early-stage SaaS. She wrote a book on content marketing and built Userpilot's engine on exactly that: organic and SEO that peaked at 235,000 blog visitors a month. Then she co-built an ABM platform, Zen ABM, because the
Product Fruits: They hit $2M ARR on PPC alone, and rebuilding around AI broke the playbook
This episode focuses on Karel Papík, co-founder of Product Fruits — a product experience platform that sits as an invisible layer between an application and its users, handling onboarding, adoption, support, and churn prevention. Karel comes from video games, which is where he learned what adoption actually takes. He got Product Fruits to $2M ARR and 1,300 paying companies almost entirely on paid
ChartMogul: What happens when a sales leader takes over marketing at a B2B SaaS company
This episode focuses on Sara Archer, Chief Revenue Officer at ChartMogul — a subscription analytics platform used by over 6,000 SaaS companies. Sara joined in 2018 as employee number one on the commercial side, couldn't build a forecast for the CEO on day two because the CRM data was useless, and has spent seven years inheriting more responsibility — from rebuilding the sales stack to now running
SalesScreen: Why B2B marketing stays reactive and what strategic demand gen looks like in 2026
This episode focuses on Sabih Ahmed, Director of Demand Generation at SalesScreen — a sales gamification platform built for revenue teams. Sabih came from B2C marketing, where continuous testing, creative iteration, and audience obsession weren't a methodology — they were just how things worked. When he moved into B2B during COVID, he found a world running on playbooks, intent tools, and the kind
Plurio by Elly Analytics: why B2B SaaS breaks and how AI-agents replace it
They entered the US market with no brand, no partners, and no margin for mistakes. Instead of chasing “one more channel”, they spent a year running brutal research, 150+ calls per quarter. The conclusion was uncomfortable; the product sold, but there was no scalable way to grow sales.So they rebuilt the product into an AI agent. One that connects directly to real business data, explains what’s hap
“We don’t need 15 people anymore”: what modern SaaS marketing looks like when you cut the team to the bone
They entered HR tech at the worst possible moment: the remote-work boom was over, the category was overcrowded, and every keyword was already taken. Yet BuddiesHR still managed to grow, because they tested every hypothesis so radically that, at one point, they even built a competitor to themselves.This episode focuses on J.Y. Delmotte, the co-founder of BuddiesHR. He explains how they chose to boo
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