The ABCs of SBC
How does social and behaviour change support child rights? Through interviews with experts from across the globe, this podcast explores what Social and Behaviour Change (SBC) is and whether it can move the needle forward in the battle for gender equality, climate action, and other complex challenges. Tune in to hear SBC practitioners share their knowledge, learnings, and experience on whether SBC can help achieve better outcomes for children globally. Uncover the limits and possibilities of SBC in various global issues without the complexity, while on your commute.
Episodes
SBC in Ending Child Marriage
Every three seconds, a girl under 18 is married somewhere in the world. While global rates of child marriage have declined, millions of girls continue to face pressure to marry before they are ready, often shaped by a complex mix of social norms, economic realities, family expectations, and gender inequality. Laws matter, but as practitioners working on the issue know, legislation alone is rarely
SBC in Behavioural Insight Units in Government
For decades, governments have tackled public health challenges with clear policies and well-funded campaigns, only to find that the outcomes don't always follow. Information alone rarely changes what people do. Across the world, behavioural insights units have quietly taken root inside governments, helping policymakers understand why people behave as they do, and what it actually takes to shi
SBC in Ending Violence in Schools
A good school is a place where a child learns one powerful belief: I matter.When children feel safe, heard, and valued at school, it can change everything - how they see themselves, how they learn, and how they imagine their future. Yet for millions of children around the world, violence remains a routine part of school life, shaping childhoods in ways that are both harmful and deeply normalized.I
Data Science and SBC
How can behavioural data science improve social and behaviour change (SBC) programs? Where do machine learning and AI genuinely add value? And what can goat markets teach us about human behaviour?In this episode, we explore the emerging field of behavioural data science: how it reveals patterns, frictions, and hidden levers in datasets that weren’t necessarily collected with human behaviour in min
SBC in Faith Engagement to End Harmful Practices
For generations, harmful practices such as female genital mutilation and child marriage have been justified as traditions of identity and belonging, and have, at times, been linked to misinterpretations of religious text – even as they cause life long harm. Today, faith leaders across Africa and the Middle East are reshaping these beliefs from within their own communities, using their moral author
SBC in Community System Strengthening
Sudan is living through war and mass displacement. Yemen faces one of the world’s longest-running humanitarian crises. And in Moldova, far from active conflict but still grappling with inequality, Roma communities remain excluded from the very systems meant to serve them. Across these vastly different contexts, one question emerges: how do communities themselves step in to sustain and shape the sy
SBC in Online Child Protection
The internet is where kids learn, play, and connect, but it’s also where they can be bullied, exploited, surveilled, and manipulated. As digital threats evolve faster than the systems designed to protect children, how do we keep them safe in a world that’s always online?From outdated legal frameworks to overwhelmed parents and disconnected protection services, this episode highlights not just the
SBC in Community Delivery Platforms
What if healthcare systems weren't just centralized services but dynamic partnerships rooted in trust, relevance, and equity? That’s the driving vision behind Community Delivery Platforms. In this episode we talk about collaborations among governments, local communities, UNICEF, and partner organizations to make essential health and nutrition services accessible to every mother, child, and ho
SBC in the Mpox Response
In this episode, Qali dives into the unfolding mpox outbreaks in Central and West Africa. With new patterns of transmission, rising child mortality, and deep-rooted stigma, frontline responders in DRC and Burundi are rewriting the old playbooks in real time. Join UNICEF SBC experts as they unpack what worked, what fell short, and how communities, digital tools, and gender-aware strategies are shap
SBC in Immunisation
This year marks the 50th anniversary of the Expanded Programme of Immunization (EPI), a global initiative to get vaccines to every child, everywhere. While much progress has been made over the last 50 years, there is still much more work to be done to ensure equitable access to vaccines for all.In this episode, Qali speaks with immunisation experts to understand what Social and Behaviour Change (S
SBC in Mental Health
It is estimated that globally, 1 in 7 young people between 10 and 19-year-old experience mental health conditions that remain largely unrecognized and untreated. How can something so prevalent often remain invisible? What can SBC do to bring mental health forward and connect those struggling with the support they need? In this episode, Qali speaks with experts working to improve Mental Health and
Localization in Action
How can we adapt SBC approaches to speak to the different cultures and languages of the people we serve? For example, what does human-centred design look like in Indigenous communities, where writing and drawing are uncommon modes of communication?In this episode we dig into one of SBC’s superpowers—to connect with communities, unearth local insights and drive solutions rooted in what people value
SBC in Social Norms and Harmful Practices
How do you say hello? Do you shake hands? Do you give a kiss on either cheek? Do you bend at the waist to give a bow? These gestures are automatic. We may not even notice we do them at all. This episode is about Social Norms, the unwritten rules that dictate everything we do - from how we greet each other to how we raise and view our children. Can Social and Behaviour Change (SBC) help protect ch
SBC in Support of System Strengthening
Systems - you may not see them or feel them but they’re there. When vaccines feel out of reach or voting too arduous a task, it means our systems may need some TLC, R&D and perhaps, SBC?If you’ve ever wondered about the systems that get vaccines to your arm, mail to your door, and food on your plate - this episode is for you. Qali speaks with Vincent Petit, Global Lead of Social and Behaviour
SBC in the Planetary Crisis
Every year, world leaders convene at the UN Climate Change Conference to discuss the urgency of climate change and the need for equitable, people-centred solutions. Could Social and Behaviour Change (SBC) have the chops to tackle such a massive challenge? Can SBC shed some light on the age-old debate on individual change versus system change to reduce emissions? In this episode, Qali speaks with e
SBC in Preventing Violence Against Girls, Boys and Women
Social and Behaviour Change (SBC) strategies have a proven track record in influencing positive choices, from healthy eating to civic engagement. But what about a deeply entrenched and nuanced social issue like violence against girls, boys and women.In this episode, we delve into the complexities of this issue and explore existing SBC interventions working to dismantle these harmful norms. Join Qa
SBC in Emergency Settings
Sure, Social and Behaviour Change (SBC) can help people make healthier food choices and complete important civic processes like voting or registration. But what can SBC do in moments of duress? When conflict erupts? When a natural disaster strikes? When a new virus breaks loose? Does SBC have a role to play in a rapidly unfolding emergency? Can it serve and protect the communities most affected by
The ABCs of SBC
Social and Behaviour Change (SBC) brings together a variety of tools to shift the way people and societies behave. When applied to policy, it’s helped reduce traffic deaths. When brought into clinics, it’s helped tuberculosis patients complete their treatments. When brought to US college campuses, it can even help explain why students won’t stop binge drinking. In this episode, Qali speaks to SBC
Trailer
The ABCs of SBC is a new podcast from UNICEF that explores what Social and Behaviour Change (SBC) is and whether it can move the needle forward on some of the world's most complex challenges. Tune in weekly to uncover the limits and possibilities of SBC — without the complexity, while on your commute. Stay tuned for the first episode launching March 18th.The views and opinions expressed by t
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