Brand Master Podcast
The Brand Master Podcast helps branding professionals and entrepreneurs build brands using strategy, psychology, and creative thinking. It covers positioning, brand personality, voice, messaging frameworks, and storytelling techniques through actionable tips and systems. The show aims to teach listeners how to brand like a master.
Episodes
319 | Why Better Content Starts With Slowing Down in AI with Robert Rose
AI makes it easier than ever to create more content, faster. But is speed actually making your content better? In this episode, Stephen Houraghan sits down with content marketing expert Robert Rose to explore why slowing down with AI, developing your unique perspective, and embracing valuable friction could be the key to creating content that truly stands out.You’ll learn: Discover how to use AI t
318 | Why Higher Fees Aren’t About Confidence or Packaging with Allan Dib
Higher fees aren’t about confidence, better packaging, or simply deciding to charge more. They come from widening the gap between what your client pays and what they believe the outcome is worth. In this episode, Allan Dib breaks down how to increase perceived value, position your expertise, and capture more of the value you create.You’ll learn:Identify what clients are really buying beneath the s
317 | Why Customers Buy and Brands Get Remembered with Katelyn Bourgoin
Grab the Pro Brand Strategy Blueprint and start building your brand ecosystem→https://brandmasteracademy.com/pro-brand-strategy-blueprint-fbBuyer psychology reveals why customers actually buy — and why some brands become impossible to forget. In this episode, Katelyn Bourgoin breaks down how Jobs-to-be-Done, customer research, and “ownable ideas” help brands uncover what buyers really care about a
317 | Why Most B2B Positioning Fails with April Dunford
Why most B2B positioning fails has less to do with the strategy itself and more to do with what happens after it leaves the room. April Dunford reveals why positioning must involve sales, product, marketing, and leadership—and how to turn positioning into a sales story that actually survives contact with customers.You’ll learn:Build positioning around what customers actually choose you overAlign s
314 | Beyond AI-Generated Strategy with Jenny Sagstorm
Beyond AI-generated strategy, the real advantage is no longer producing more options—it’s knowing which direction deserves conviction. In this episode, Jenny Saxton explains why judgment, workshops, and human collaboration are becoming more valuable as AI makes strategic outputs instant, abundant, and dangerously persuasive.You’ll learn: Identify what makes human strategic judgment defensible in t
316 | Why Customers Change Minds with Bobby Moesta
Customers don’t switch brands easily. When they do, it’s typically because of a struggling moment that makes staying with the status quo harder than making a change.In this episode of The Brand Master Podcast, Bobby Moesta reveals how identifying those moments can create the perfect side road from your competitors to your brand — and how the next wave of customer demand can often be found in the s
315 | The End of Selling Expertise with Blair Enns
Selling expertise is changing. Blair Enns reveals why traditional sales tactics, free pitching, and proving your value can actually weaken your position—and why the sale itself should be a sample of the client relationship to come.You’ll learn:Build authority so clients see you as the expert, not another vendorUse the four conversations to qualify, price, and close with confidenceCreate confidence
313 | Why Brand Value Now Comes From Human Values with Mary Meehan
Why Brand Value Now Comes From Human Values is explored through a conversation with cultural analyst Mary Meehan. This episode breaks down how shifting human values are reshaping brand value in a world of AI, anxiety and trust. You’ll learn what drives modern consumer choice and how brands stay relevant in a rapidly changing culture.You’ll learn:Understand how human values drive consumer choiceLea
312 | Why Everything Agencies Sell is About to Collapse with TIm Williams
AI is about to collapse the agency model built on selling time, tasks and deliverables. In this episode, Tim Williams reveals why agencies must move beyond commoditized work and start selling what clients can’t replicate: expertise, IP, productized programs and high-value strategic outcomes.You’ll learn:Shift from hourly billing to scalable, value-based agency pricingPackage your expertise into pr
311 | The Biggest Lie About Selling to Wealthy Clients with Jeffrey Shaw
Selling to wealthy clients isn’t about looking expensive or chasing money. It’s about understanding how affluent buyers think, what they value, and the subtle signals that make a premium brand feel credible. In this episode, Jeffrey Shaw reveals what most brands get wrong about luxury buyers and how to earn their respect.You’ll learn:• Understand the psychology and behavior of wealthy clients• Use
310 | Why Every Great Brand Needs an Enemy with Laura Ries
Grab the Brand Operating System Blueprint and Find the friction, embed the structure, and run the brand from strategy to action.→https://brandmasteracademy.com/brand-os-blueprint/Why Every Great Brand Needs an EnemyThis episode breaks down why every great brand needs an enemy and shows how defining what you stand against can sharpen positioning, increase differentiation, and create unstoppable cla
309 | Build a Business They Want to Buy with John Warrillow
Grab the Pro Brand Strategy Blueprint and start building your brand ecosystem→ https://brandmasteracademy.com/pro-brand-strategy-blueprint-fbWhy Most Agencies Are Impossible to Sell (And How to Fix It)Most agencies are built around the founder… which makes them incredibly hard to sell. In this conversation with Built To Sell author John Warrillow, we unpack why most creative businesses become bott
308 | How Smart Brands Are Getting AI to Recommend Them (AI Governance Framework) with Allan Martinez
AI Brand Governance: The Missing Layer in StrategyAI brand governance is about to become the most valuable layer in your brand strategy.Most teams are launching AI tools without structure, control, or guardrails.In this conversation, we explore how to build an AI enforcement layer that protects your brand voice, prevents drift, and turns AI into a strategic asset — not a liability.You’ll learn:• U
307 | Why Relevance Wins in the Age of AI with David Aaker
Grab the Pro Brand Strategy Blueprint and start building your brand ecosystem→ https://brandmasteracademy.com/pro-brand-strategy-blueprint-fbBrand Strategy Lessons from David Aaker (Unfiltered)This brand strategy masterclass with David Aaker reveals what’s really changed in modern brand building — and what hasn’t. You’ll discover why disruptive innovation, brand relevance, and consistency are more
306 | The Secret Influencer Marketing System Smart Brands Use with Kristina Coughlin
Grab the Pro Brand Strategy Blueprint and start building your brand ecosystem→ https://brandmasteracademy.com/pro-brand-strategy-blueprint-fbInfluencer Marketing Explained: Strategy, ROI & How Brands Win TodayInfluencer marketing is no longer just about shoutouts or vanity metrics.In this conversation, we break down influencer marketing as a real growth engine—where it fits in your strategy, h
305 | The Rebrand You Don’t See Coming
Grab the Pro Brand Strategy Blueprint and start building your brand ecosystem→ https://brandmasteracademy.com/pro-brand-strategy-blueprint-fbThe Rebrand You Don’t See Coming (Marty Neumeier on AI & Creativity)The rebrand you don’t see coming isn’t a logo or a visual refresh — it’s happening beneath the surface.In this live conversation with Marty Neumeier, we unpack what brand builders must re
304 | The Secret To Charging More As A Consultant
Grab the Pro Brand Strategy Blueprint and start building your brand ecosystem→ https://brandmasteracademy.com/pro-brand-strategy-blueprint-fb👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/In this episode, you’ll learn how to transition from executor to trusted advisor using proven consulting principles from Alan Weiss. This conversation breaks down how to elevate you
303 | Physics of Brand: How Brands Live in The Brain (w/ Dan Wallace)
Brand physics is how brands embed in the brain—through memory, emotion, and instinct. In this episode of the Brand Master Podcast, Stephen sits down with Dan Wallace—marketing professor and co-author of The Physics of Brand—to unpack how brands earn value, hold it, and sometimes lose it.👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/This episode breaks down the mechan
302 | Top Agency Processes & Strategy Systems (Bill Kenney - FocusLab)
In this episode of the Brand Master Podcast, I sit down with Bill Kenny, CEO of Focus Lab, to uncover the secrets behind their bold, strategy-driven branding—and how they’ve built a reputation for turning brands into market leaders.👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/💡 Focus Lab by the Numbers:- $7.2B raised by clients- 16 unicorns- 24 acquisitionsBrand str
301 | Repositioning Milk As A Performance Drink (Case-Study)
In this episode of The Brand Master Podcast, we’re diving into how MilkPEP and GALE transformed milk from a declining household staple into a high-performance drink for athletes, runners, and even gamers. Brad Simms (CEO of GALE) and Yin Woon Rani (CEO of MilkPEP) reveal how they reversed a 15-year sales decline and made milk culturally relevant again.
👉 Learn more: https://brandmaster
300 | Top AI Marketing & Branding Tools & Strategies (w/ Neil Patel)
Explore the insights and structures of brand identity design with this detailed episode of the Brand Master Podcast. Join host Stephen Horahan as he delves into the evolution of brand identity design with industry experts Rob Mayerson and Robin Goffman. This episode is a must-watch for anyone looking to refine their approach to branding with strategic frameworks and real-world applications.
👉 Lear
299 | Designing Brand Identity With Structure & Processes With Rob Meyerson & Robin Goffman
Explore the insights and structures of brand identity design with this detailed episode of the Brand Master Podcast. Join host Stephen Horahan as he delves into the evolution of brand identity design with industry experts Rob Mayerson and Robin Goffman.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
This episode is a must-watch for anyone looking to refine their appro
298 | How Brands Grow With Marketing Science (Prof. Byron Sharp)
Welcome to this insightful episode where we dive deep into the world of marketing science with Professor Byron Sharp.
Discover how brands grow and what marketers often overlook in their strategies.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
In this episode, Professor Byron Sharp, Director of the Ehrenberg-Bass Institute for Marketing Science, shares his valuabl
297 | How To Build Habit Forming Products & Brands (Nir Eyal)
In this episode, we're diving into the secrets of building habit-forming products and brands with Nir Eyal. Discover how to create hooks and triggers that keep customers coming back and spending more. Learn from the author of "Hooked: How to Build Habit-Forming Products" as we explore strategies for embedding brands into customer habits, using rewards to boost engagement, and underst
296 | Branding & Marketing In The Age Of AI with Seth Godin
In this episode of the Brand Master podcast, Marketing legend Seth Godin joins us to discuss Branding & Marketing in the age of AI.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
The fusion of artificial intelligence (AI) with branding and marketing is not just inevitable but essential for those looking to stay ahead.
In this revelatory episode of the BrandMaster Po
295 | 3 Pillars Brand Positioning To Find A Competitive Advantage
Explore the three pillars of brand positioning and develop processes for an effective differentiation strategy
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
The discussion starts by analyzing audience demographics and psychographics, creating a tailored brand persona. It then examines competitors to identify market gaps and opportunities.
The focus then shifts to craftin
294 | How To Use Brand Adjectives To Inspire Your Strategy
Discover how to harness the power of brand adjectives to refine your strategy.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
Here's the deal: brand adjectives aren't just fancy words; they play a pivotal role in shaping how consumers perceive your brand. Dive into this video to uncover the depth of their influence.
In a nutshell, brand adjectives can make or break
293 | 14 Psychological Marketing Hacks To Influence Buyers To Say Yes
Hey there! Ready to hack your way to making buyers say yes? Today's video will reveal 14 Psychological Marketing Hacks that you won't want to miss.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
Look at it this way, you've got a product, and you want to sell it. Simple, right? But here's the deal, your target audience is a complex puzzle, and understanding th
292 | 6 Powerful Employer Branding Strategies Top Brands Use
You know what? Six Powerful Employer Branding Strategies that the top brand's use is what this video's all about! Let's face it, in today's competitive market, Employer Branding is crucial for Talent Attraction and Employee Retention. You'll learn all about it here!
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
Now, this is interesting! Are you curious a
291 | 11 Step Branding Deck Template To Nail Your Presentation
Hey, look at this! We're about to unravel the mystery of "11 Step Branding Deck Template To Nail Your Presentation". In my opinion, you're about to step into a goldmine of knowledge on Branding Decks and their importance.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
You know what? All these terms might seem similar but trust me, each has a unique role to p
290 | Boost Customer Experience: How to Align Brand Touchpoints with the Customer Journey
Well, actually, here's the deal: We're diving deep into a world where customer experience rules, and 'Brand Touchpoints' are the main game. Let's face it, aligning these touchpoints with the customer journey can give your brand a serious boost. Curious? Let's jump right into it.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
In a nutshell, this video wi
289 | Branding 101: How To Build A Strategic Brand in 2024
Hey there, you've landed on the right video if you're looking to get the lowdown on "Branding 101: How To Build A Strategic Brand in 2024". Seriously though, this isn't just another branding basics video. We're diving deep into the world of branding for beginners and experts alike.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
In my opinion, this bra
273 | What Brand Trust Is And How It Builds Consumer Confidence
Discover what brand trust is and how it builds consumer confidence, consumer trust, and brand equity,
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, we explore exactly what brand trust is, how it aligns with the human brand philosophy, and the elements that affect consumer confidence.
Next, you’ll discover why brand trust is so important in building brand awareness,
272 | How To Build A Thriving Brand Community (Examples From Top Brands)
Learn how to build a thriving brand community or a brand group with examples of brand communities from top brands.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, you’ll discover what a brand community is and how it can help growing brands attract passionate groups of followers, fans, and customers.
Next, you’ll discover the step-by-step process you can use to build and
270 | What Is A Brand Community? (And 10 Reasons To Build One)
Learn the power of brand communities, and why they’re such valuable branding assets to brands with 10 reasons to build one.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
By the end of this video, you’ll understand the power of a brand community in nurturing client relationships and building an army of passionate fans.
First, you’ll discover what a brand community is and why we
269 | 25 Best Marketing Books You Need To Read In 2023
Discover 25 of the best branding and marketing books to learn strategies to promote businesses, get more customers, and to grow your brand.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
In this video, I break down 25 of my favorite marketing books that influenced my philosophy and gave me the strategies I needed to grow my business and brand.
They include the most fundamental
278 | 6 Ways To Use Brand Authenticity To Earn Trust (Top Branding Examples)
Discover 6 unique ways to use brand authenticity to earn trust with your customers with examples from Dove, Patagonia and Buffer.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, you’ll learn what brand authenticity is and why it’s so important in modern branding and marketing communication.
Next, we’ll explore some of the fundamental benefits of authentic branding, inc
279 | 21 Stunning Branding Inspiration Resources (Brand Design & Strategy Examples)
Discover a gold mine of branding inspiration resources showcasing the best brands in the world to inspire your next brand design, strategy or marketing project.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
This resource list has it all from brand strategy inspiration to graphic design & web design inspiration to advertising and marketing inspiration and more.
These brand
280 | How To Use A Brand Ambassador Strategy (Examples, Tips And Programs)
Learn what a brand ambassador strategy is and how brands use ambassadors and influencers to market their brand.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, we’ll explore what a brand ambassador is and how brands leverage brand ambassador programs as well as influencers to promote their brand,
Next we’ll take a closer look at brand ambassadors and discover who typical
282 | 10 Workshop Facilitation Skills & Techniques To Boost Success
These 10 Strategy Workshop Facilitation Strategies, Tips and tactics will transform your sessions to make you look like a Pro.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
Master the skills to lead groups confidently, guiding leadership teams in collaborative brand-building projects.
In this guide, you'll learn:
The importance of clear communication: Ensure everyone is
284 | 7 Powerful Key Message Examples From Top New Brands
Welcome to "7 Powerful Key Message Examples From Top New Brands"! In today's video, you'll discover the secret sauce of modern brand success - key messages that resonate. Don't miss out!
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
What's the buzz about key message examples? Our video explores the core of brand communication and why it matters so mu
286 | 12 Marketing Collateral Types For Stage Of The Funnel
Dive into the fascinating world of marketing collateral! Our latest video, "12 Marketing Collateral Types For Each Stage Of The Funnel" promises to enlighten you on this crucial topic. We've got it all sorted - from explaining brand collateral to showing how it influences the customer experience. You're in for a treat!
👉 Learn more: https://brandmasteracademy.com/brand-master-pod
287 | 9 Reasons To Boost Employer Branding: Top 5 Brand Examples
Get ready for a journey, folks! We're about to unpack "9 Reasons To Boost Employer Branding: Top 5 Brand Examples" in this video. Get comfortable, maybe grab a cup of coffee, and let's dive right in.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
Employer branding isn't just a buzzword in the HR world. It's the magic potion that magnetizes top talent
288 | How To Use Strategy In Personal Branding (Ghetto Country Brandmother)
Welcome to a fascinating journey of brand evolution with Phyllis Williams Strawder, known as the 'Ghetto Country Brand Mother', in this engaging episode of the Brand Master Podcast.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
Explore the transformation from a booming barbecue business to the vibrant field of brand strategy. Learn about Phyllis' strategies for o
285 | 17 Powerful Brand Collateral Examples To Boost Recognition
Discover Powerful Brand Collateral Examples from digital to traditional with Apple, Mailchimp, Tiffany & Co., LEGO and Coca-Cola.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
Are you struggling to create brand recognition for your business? Look no further! In this video, we’ll dive into 17 powerful brand collateral examples that can help boost your brand’s recognition.
283 | The Power Of Brand Loyalty & How To Grow It (+Examples) | Unlock Long-Lasting Success
Discover the might of brand loyalty and learn how to boost it, with real-life examples! In this video, we'll unravel the secrets of brand loyalty and how it can transform your business. 🚀
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
Dive into the world of brand loyalty, where loyal customers become the backbone of your business. We'll discuss the importance of custom
281 | What Is Brand Hierarchy? (5 Types, Structures & Examples)
Learn what brand hierarchy vs brand architecture including branded house, house of brands, endorsed brand examples and more.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
First you’ll learn what brand hierarchy is and why it’s so important for brand portfolio structure.
Next you’ll learn the difference between brand hierarchy vs brand architecture and how umbrella branding
277 | How To Elevate Brand Presence With AI SEO
If you're looking to elevate your brand presence with AI SEO, then this video is just for you! We've got the inside scoop on everything you need to know, and we're sharing it all right here.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
Let's face it, the world of SEO is ever-changing, and staying ahead of the curve is crucial for your brand presence. In th
276 | What Is A Brand Portfolio? (Models, Types and 6 Top Examples)
Learn what a brand portfolio is and how brand architecture models and types help to manage structure and meaning.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, you’ll learn what a brand portfolio is and how and how it’s often used interchangeably with terms such as umbrella branding and brand architecture.
Next, we’ll discuss when to use a brand portfolio strat
275 | Brand Love: How To Seduce Your Audience
If you've ever wondered about the connection between your favorite brands and the emotions they evoke, this video on "Brand Love" is just for you! Dive into the fascinating world of brand strategy and discover how it's all about more than just products.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
Let's face it, brand love isn't just a buzzword.
274 | 7 Ways To Build Brand Trust, Loyalty And Advocacy
Discover 7 effective ways to build brand trust, loyalty and advocacy to keep your customers coming back for more.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, you’ll discover why brand trust is so important to building long lasting relationships with your customers.
Next, we’ll dive into specific strategies and tactics you can use to build brand trust, brand lo
271 | 5 Plucky Ways To Build Brand Salience (And Measure Success)
Discover 5 effective ways to build and grow brand salience so customers choose you over your competitors
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, you’ll learn what brand salience is and why salient brands are so effective.
Then, you discover why brand salience is so important in the buying decision and how to measure how salient your brand is in the market.
Next,
268 | The Simplification Strategy And The World’s Simplest Brands with Siegel + Gale
Discover The Simplification Strategy And The World’s Simplest Brands with Siegel + Gale in this episode of the Brand Master Podcast
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
Explore the "Simplicity" philosophy, understand how digital technology demands simplicity, and check out brands that nailed simplicity. You'll learn to avoid common mistakes in simplifica
267 | How To Master Brand Reputation Management (Top Strategies)
Learn how to manage your brand reputation and brand equity with public relations, crisis management, and other top branding strategies.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, you’ll learn what brand reputation management is and why it’s so important to brand management.
Next we’ll explore brand reputation management steps and principles including customer experie
266 | Experience Disputation: Seeing The How (With Allen Adamson)
Discover what experience disruption is and how you can reimagine everyday routines to disrupt your industry with Allen Adamson, Author of Seeing The How.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
In this episode of the Brand Master Podcast, we will take you on a journey to understand what this concept truly means and how it's transforming the way we interact with th
265 | 9 Types Of Logos For Brand Design & Strategy
Discover 9 logo types and logo design styles you can use for branding your business and building your brand.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, you’ll learn about the importance of logo design and choosing the right kind of logo design style for your brand.
Next, we’ll explore each of the different types of logo design styles available for brand strategy and
264 | How To Create Distinctive Brand Assets (Top Branding Examples)
Learn how to create distinctive brand assets to make your brand more memorable and easier to recall.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, you’ll discover what brand assets are and the role they play in brand awareness, recognition, recall, and salience.
Then you’ll learn about the different types of brand assets including logos, taglines, jingles, slogans, and
263 | 7 Ways To Unleash Brand Recall (Stay Top-Of Mind)
Learn how to increase brand recall and recognition to stay top of mind in the buying decision.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, you’ll learn what brand recall is and how it plays a role in brand memorability.
Next, you’ll discover the advantages of increasing brand recall along with brand awareness and recognition.
Then we’ll explore how to measure brand
262 | How To Create Value For Clients (6 Strategies)
Learn how to create value and enhance value perception for your customers with six unique strategies.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, you’ll discover what value creation is and how it increases both actual and perceived value for the client.
Next, we’ll dive into the six applicable techniques you can leverage to boost your value in your customers’ eyes.
261 | Transitioning Brands for Web3 with Ariadna Navaro
Ready to dive into the world of Transitioning Brands for Web3 with Ariadna Navaro? Get set to learn all about Web3 and its impact on brand strategy! 🌐
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
By the end of this video, you'll gain valuable insights into the evolving landscape of Web3 and how it's transforming the way brands operate. We'll kick off the discu
260 | What Is Brand Philosophy? (+ How To Create Your Ideology)
Learn what brand philosophy is and how to write a brand philosophy to distill your ideology.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
We’ll begin by answering the question “What is brand philosophy?” including the definition for clarity.
Next, you’ll discover why brand philosophy and your brand ideology are so important and how brand thinking aims to define the brand'
259 | Strategy In Experiential Design (W/ Paula Murray)
Join us in this captivating episode where we dive deep into the world of strategic experiential design with our special guest, Paula Murray, a Brand Strategist and expert from a Supertonic agency in Scotland.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
Have you ever wondered how top-tier brands like Pernod Ricard, Bombay Sapphire, and Martini create such memorable experien
258 | What Is Brand Perception? (How To Measure & Grow It)
Learn what brand perception is, how to measure it through analysis, and how to influence it through communication.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, we’ll answer the question “What is brand perception?” describing why it’s so important in building successful brands.
Then we’ll explore how brand perception is shaped at every touchpoint using tools of brand
257 | Brand Transformation Using Art & Science (with Emmanuel Probst)
Learn the art and science of brand transformation from professor, author, and brand strategist Emmanuel Probst.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
In this episode, I’m joined by Emmanuel Probst author, marketer, and brand strategist with over 17 years of experience.
Now for those who don’t know him, Emmanuel is a strategist who’s passionate about building brands tha
256 | Create An Effective Brand Communication Plan (+ Marketing Channels)
By the end of this video, you’ll know how to create an effective branding and marketing communication strategy for your brand and how to select the best marketing channels to make the most of your budget.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, you’ll discover the critical role of brand communication and brand messaging and how effective communication shapes your
255 | How To Use Color Psychology In Marketing And Branding (Choose Your Brand Colors)
Learn how to use color psychology to pick the best colors for your brand personality, strategy and marketing
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, we’ll break down what color psychology is with an overview and how it applies to marketing, branding, and consumer behavior.
Next, we’ll break down each color, their psychological meanings, the attributes and personal
254 | 6 Ways To Sticky Branding, Marketing & Sales (W/ Jeremy Miller)
Discover 6 ways to sticky branding, marketing, and sales validation with brand strategist and author Jeremy Miller.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
On this episode, I’m joined by Jeremy Miller, marketing strategist, branding expert, speaker and best-selling selling author of two great books Sticky Branding and Brand New Name.
Jeremy isn’t a typical strategist and
253 | What Is Brand Recognition (14 Ways To Boost Brand Awareness)
Learn what brand recognition is and 14 strategies to boost brand awareness for your business.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
You’ll know what brand recognition is and how to grow it with brand awareness techniques.
First, you’ll discover the 4 levels of brand memorability including brand awareness, brand recognition, brand recall, and brand salience.
Then we’l
252 | Branding vs Direct Response Marketing with Brian Kurtz
Discover the difference between branding and direct response marketing and how to merge the two with overdeliver author Brian Kurtz,
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
In this episode of the Brand Master Podcast, we dive into direct response marketing master and author over Overdeliver, Brian Kurtz.
First, we tackle the difference between branding vs marketing and h
251 | Best And Worst Brand Extension Examples
Discover the best and worst brand extension and line extension examples to guide your strategy.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, you’ll learn what a brand extension strategy is (often referred to as a line extension strategy).
Then, we’ll explore the advantages and disadvantages of using this brand strategy approach.
Next, we’ll dive into the best and wors
250 | 3 Sustainable Competitive Advantage Examples (Apple, Amazon & Starbucks)
Learn how to find a sustainable competitive advantage for your brand in five simple steps.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, we’ll answer the question “What is a sustainable competitive advantage?” and address the different types of competitive advantages while we’re at it.
Once competitive advantage is explained we’ll look at the systematic steps you need
249 | How To Find A Sustainable Competitive Advantage
Learn how to find a sustainable competitive advantage for your brand in five simple steps.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, we’ll answer the question “What is a sustainable competitive advantage?” and address the different types of competitive advantages while we’re at it.
Once competitive advantage is explained we’ll look at the systematic steps you need
248 | Find Your Differentiation Strategy (26 Brand Positioning Examples & Ideas)
Learn how to find your key differentiator with 26 differentiation strategy examples to inspire your positioning strategy.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
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Next, you’ll learn how differentiation applies to different business levels and discover
247 | 8-Step Competitive Positioning Process (Find Your Difference)
Learn how to position brands effectively with this 8-Step Competitive Positioning Process.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, you’ll learn how to analyze your target market and segment your audience.
Next, you’ll discover the importance of defining your buyer persona or customer avatar.
Then we’ll dive into the picture painted by demographics and psychographi
246 | Discover A Competitive Position With A Positioning Matrix
Discover how to find a competitive position using market mapping and a positioning matrix.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, you’ll discover what a competitive position is and how it relates to terms such as competitive strategy, competitive positioning, positioning strategy, differentiation strategy, and key differentiator to name a few.
Then, we’ll lift th
245 | Nail Your Go To Market Strategy (GTM Process Template)
Learn what a go-to-market strategy is, and use this GTM process template to nail your product or brand launch.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, you’ll learn what a go-to-market strategy is and how the go-to-market process affects the success of your product or brand.
Next, you’ll discover when you need a go-to-market plan before we provide you with this e
244 | Sustainable Branding Principles & Process (7 Brand Strategy Examples)
Discover what a sustainable branding strategy is, the principles and processes to build it, and 7 sustainable brand strategy examples.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, you’ll discover what sustainability branding is and why it's so important.
Next, you’ll learn the principles of building sustainable brands starting with the sustainability roadmap and
243 | How To Identify Your Target Market (Audience Research Process)
Learn How To Identify Your Target Market with this Detailed Audience Research Process.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
By the end of this video, you’ll know how to identify your target audience and target market segmentation with this detailed target market research process.
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242 | Freelance Branding Career Path (Brand Designer vs Brand Strategist)
Discover your freelance branding career path options with a deep dive look at the brand designer vs brand strategist.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
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Next, you’ll d
241 | 21 Brand Building Process Steps (Branding To Marketing)
In this brand strategy crash course, you’ll learn 21 actionable brand-building process steps to build a brand from scratch, ready to go to market.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, we’ll jump into branding fundamentals by answering the questions “What is a brand?” and “What is brand-building?”.
Then, you’ll discover the 3 pillars of branding; brand strateg
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