
Beyond The Sale
Beyond The Sale is a podcast hosted by Kirsty Cunningham and Shane Spiteri that explores the stories of successful individuals from various fields, including Hollywood actors, business owners, influencers, TV stars, and athletes. Each episode delves into what sets these high achievers apart and how they achieved their success. The podcast releases new episodes every Tuesday.
Episodes
What 2 Real Estate Directors Wish They Knew When They Started in the Industry
Expectations vs. Reality: Real Estate Edition.
Let’s just say we’ve seen a lot happen in the Australian Real Estate Industry 😅
Coming up to the end of the year, and with Kirst about to have her second baby we thought it’d be a great time to reflect back a bit on our careers, bust some myths and talk about few stories we haven’t spoken about on the pod yet…
We’re answering:
- What we thought
REPLAY Simone Azzi: How to Avoid Bad Reviews in Real Estate (and Build a 20 Year Career Doing It)
With 20 years in the game, zero sick days, and one of the most recognisable names in Sydney’s Inner West… Simone Azzi from Belle Property has built her reputation on consistency, authenticity and an unshakeable work ethic.
In this replay episode, Simone is sitting down to talk to us about what she has seen over the two decades that she’s worked in the real estate industry: including being the one
REPLAY Marty Fox: The Systems Behind WHITEFOX’s Insane Growth & Is The Block AU Scripted?
Most agents dream of running a successful office.Marty Fox built seventeen.
From a single WHITEFOX office in Melbourne to a national brand with locations across Australia, New Zealand and a judge on The Block… Marty has redefined what it means to grow, lead, and stay relevant in Real Estate.
In this replay episode, Kirsty and Shane sit down with Marty to unpack his career including the mindset b
Shane Spiteri: I haven't told the full truth... What I Hid for 35 Years and Why I’m Leaving Real Estate
“I’m still getting people asking me ‘What the f*ck have you done?”
He’d built and sold multiple offices, been the top agent nine years in a row, and had what most people would call a dream career…
But behind the success, there was a part of himself he’d been hiding.
In this episode, Shane is opening up about what really led to his decision to retire. From the pressure to always be “10 out of 10
The Videographer Behind Gavin Rubinstein, Matt Lancashire and Graya’s Property Listings
He's the mind behind the Real Estate Diaries with Gavin Rubinstein, the jet-ski videos with Matt Lancashire and some of the wildest property listing videos you've seen online.
Joining us on the podcast today is Tom from XMedia - a creative powerhouse who has defined a genre of Real Estate social media. From starting out with a $50 shoot on the Gold Coast to filming in Sydney's top luxury listing
“I Don’t Have to Cold Call Anymore” - How @brisbaneagent Built His Client Base
Andrew Cumming, better known as @brisbaneagent, has built a buyers agency empire by doing the exact opposite of what most agents are taught. His TikToks have turned comments into clients, and his content is giving buyers more confidence than some agencies do in person.
In this episode, Andrew reveals how he built his brand from scratch, why he pivoted from selling to buying, and what the data (an
Michael Bacon’s Secrets to Getting 500k+ Property Views & Being Co-Director at 26
What if we told you that there was a way to get your open homes FLOODED with clients coming from social media… and you don’t even have to come up with the content ideas yourself?
As Co-Director at Place Kangaroo Point, Michael racks up 500,000+ views on campaigns (when most agents are lucky to get 30-40k), has built one of the largest social followings of any Australian agent, AND still finds tim
Cohen Handler’s Jordan Navybox: Brisbane Property, Off Market Deals & the Olympics Pressure that’s Still to Come
Brisbane is booming.
The population is growing, but houses aren’t being built fast enough and the Olympics are about to put a lot more pressure on the market.
So what does that actually mean if you’re an agent working in Queensland or wanting to take advantage of the boom?
Today we are sitting down with Jordan Navybox, the Managing Director at Cohen Handler, to find out what’s really going on.
Inside the Marketing That Sold 90% of a Multi-Million Dollar Development Project
Most agents never get the chance to see what goes on behind the scenes with developers and big brands.
But Zoe Goodhardt has and what she’s learned might change the way you think about buyers, marketing, and building trust.
Zoe is the Head of Growth and Marketing at TAG, a digital marketing agency that is behind some of Melbourne’s most creative campaigns that include selling out multi million
Lana Samuels from WHITEFOX: Everyone Said We Would Fail… Here’s How We Built One of the Most Disruptive Agencies in Australia
How do you go from zero network, zero experience…
To running one of the most disruptive and cutting edge real estate offices in Australia?
On this week’s episode, Kirsty is sitting down with the incredible Lana Samuels to talk about the steps she took to becoming one of the most recognised agents in the country.
From taking WHITEFOX from a four person start-up to a brand with offices across Aus
What Makes an Agent Worth Millions in Repeat Business and Referrals ft Toni Bache
This is the advice from the type of client that you wish was in your database.
Toni Bache has been the youngest VP in a Fortune 500 company.
She’s built a multi seven figure business as a consultant.
And in her spare time, she has flipped, held, and renovated more than 16 properties on the Gold Coast.
Toni has worked with all kinds of agents so she knows not only how to spot an agent who’ll ge
PR Specialist: Becoming the Agent that Vendors Think of YEARS Before They’re Ready to Sell
What if potential vendors had already decided you were their agent… before they even picked up the phone?
Today on the pod, we’re sitting down with PR expert Ashleigh McInnes. Ashleigh McInnes runs Papermill, a PR agency that’s been shaping some of Australia’s biggest property and lifestyle brands for 15 years.
If you’ve been wanting an edge over your competitors, then you’re going to want to li
$1 Billion in Sales + 900 Homes: Why Tony O’Doherty Thinks the Industry Needs to Change
Tony O’Doherty came to Australia with no network, no family, no connections, and built a billion dollar career in just 8 years.
Did we mention he’s just sold his 900th property too?
But today’s episode is more than just sales. It’s an unfiltered, unapologetic dive into the Australian Real Estate Market where nothing is off bounds. From calling out bad agents, the problem agencies and the dangers
How to Break Into the Luxury Market (and Sell a $12.3M Home in 14 Days) with Heath Williams
This week we’re sitting down with Heath Williams, the Brisbane agent who has sold over half a billion dollars in property, with an average sale price of $4 million.
He’s worked everywhere from Sydney to Dubai to the UK, but now Heath is known for selling some of Queensland’s most beautiful homes.
So what does an interior designer turned real estate agent have to say about the industry?
We’re
This Business Move Quadrupled Her Income… Could It Work for Agents Too? Ft Ashleigh Lacorcia
You might be thinking, what’s a lash tech doing on a real estate podcast?
But hear us out.
Ashleigh Lacorcia turned a side hustle into a 6 figure brand - not only because she was good at what she did, but also because of how she made people feel. Sound familiar?
In today’s episode, we’re chatting about what real estate agents can learn from the beauty industry. From client loyalty, becoming th
Tash Invests: Inside a Millennial Buyer’s Mindset (and Her 600k+ Followers)
You want to sell to Millennial and Gen Z buyers?
Then start here.
Selling to the up and coming market looks different to any approach you’ve taken so far. And if you work in regional markets, then you’re going to need to adapt.
Tash bought her first house at 22. Since then, she’s built a following of hundreds of thousands of followers by making property and investing make sense for young peop
How Hamish Bowman Sells Properties in Just 12 Days (Revealing His FULL Strategy)
A lot of agents focus on how a property looks online.
Hamish Bowman focuses on what happens in the first 4 days…because that’s when the sale is won or lost.
With a median of just 12 days on the market and MULTIPLE suburb records to his name, Hamish has over 20 years across Sydney, Melbourne and Brisbane and created an incredible reputation.
In today’s episode, we’re sitting down with Hamish to
How to Build a Personal Brand Without Acting like an Influencer with Strategist Jye De Zylva
“I’m not trying to be an influencer, I’m here to sell houses.”
That’s fair.
But here’s the truth.
Agents who are building trust and authority online are the ones winning listings offline.
In today’s episode, Kirsty and Shane are sitting down with Jye De Zylva, a personal brand strategist who’s worked with some of the country’s top performers to talk about how agents can build brands that feel
Alice Stolz: The Behind the Scenes Data About What’s Making Buyers Click, Read & IGNORE Your Listings
If you could see what buyers were actually looking for in property listings… how would it change how you advertised your properties?
There’s a reason the media always calls on Alice Stolz when the property market shifts.
Alice isn’t just Domain’s National Property Editor, but she’s also a journalist, commentator, property expert on The Block and one of Australia’s most trusted voices when it com
Systems, Strategy & Saying No… How to Run Your Business AND Love Doing It with Consultant Olivia Jenkins
What does it actually take to run a high performing business, without burning out or losing good people?
If you’re anything like us, you went from being a real estate agent to owning a business and leading a team. But no one teaches you how to do that part.
So on today’s show, we’ve invited Olivia Jenkins, a business consultant who has worked behind the scenes of some of Australia’s MOST recogni
No One Talks About How Hard Real Estate Really Is… Until Now
If you’ve ever:
Answered a call at 10pm even though you said you were done for the day
Felt guilty for switching off after work (or don’t know how to)
Wondered why the wins don’t feel as exciting anymore
Then you need to listen to this episode.
Today Kirsty is sitting down with therapist and relationship expert, Gulseli Kalkan, to talk about something we don’t talk about in
Alisa & Lysandra: What The Block Didn’t Show… and The Empire They Built After
You might think you know Alisa and Lysandra.
The twins who won The Block. The minds behind al.live body - the luxe brand that’s popping up on every kitchen bench and every bathroom.
But what you don’t know?
That they were showering at a public pool during the early weeks of the competition.
That Lysandra actually sold her house and lived in a granny flat to fund that business after they record
What Real Estate Agents NEED to Know About Buyer’s Agents Driving up the Prices ft Cate Bakos
Most real estate agents think they know how buyer’s agents operate.
But the truth is… there is a HUGE difference between the buyer’s agents who actually care about their clients and the ones who are inflating the markets, driving terrible deals and let’s face it - making your job harder.
That’s why today we’re sitting down with Cate Bakos, one of Australia’s most respected buyer’s agents to brea
How to use Chat GPT for Real Estate Agents with Jess Clark
Chat GPT and AI are more than just buzzwords, they’re changing how we work.
And yet most real estate agents have no idea how to use them when you could be using it to save time AND money.
Did you know that you could be using Chat GPT to:
Send out personalised market updates to leads every week?
Build workflows that will send a text with inspection times the moment someone opens an ema
How Styling Can Add $300k+ to the Final Sale Price ft Sara Chamberlain, The Real Estate Stylist
Have you ever wondered if styling actually makes a difference to the final sale price?
After this episode, you won’t be wondering anymore.
Sara Chamberlain is the co-founder of The Real Estate Stylist, one of Australia's most recognised (and most referred) property styling businesses. She’s styled homes for names like Andy Lee and Zoe Foster Blake, but her real genius? Helping everyday families
Why Building a Community Will Outperform Any Marketing Strategy ft Darcy from Hit Fit
Most agents are focused on growing their database… but what if the secret to growth isn’t more people, but listening to those that you’ve already got.
Darcy didn’t just open a gym. He created a community that people are proud to be a part of.
From 3 year olds to 91 year olds, from Melton to National TV, Darcy has built a business around community.
In this episode, we’re unpacking how real succ
What Generating $1 Billion in Sales Taught Me About Running a Business … Part Two with Shelby from Chain Social
Today’s episode is part two of our conversation with Shelby van Zwol from Chain Socials, an incredibly successful marketing agency who has made over $1 BILLION in e-commerce revenue for her clients.
Last week, we talked about personal branding, marketing for real estate agents, and what most agents are getting wrong on socials.. So if you missed it, queue it up next on Spotify, Apple or YouTube.
How To Create a Personal Brand that Wins Listings and Closes Deals with Shelby from Chain Social
If you’re in real estate and you’re trying to build your social media presence, you might be doing it all wrong.
On today’s episode, we are sitting down with Shelby Van Zwol – owner of Chain Social, an incredibly successful marketing agency who has made over $1 BILLION in e-commerce revenue for her clients. She has worked with some of Australia’s biggest brands including Mecca, Your Reformer, and
Iva Marra - What Reality TV DIDN’T Show You…
In 2019, a Bid Coordinator to Australia’s top agencies was on maternity leave and thought - God what do people do with all this spare time?
So what did she do? She joined a reality TV series documenting the lives of Melbourne’s wealthy young mums.
But what people don’t realise is that long before Yummy Mummies ever hit our screens, Iva Marra was out there landing massive IT jobs, and grinding h
How Kelsie Grace Built a Wine Bar the Internet Can’t Stop Talking About
Kelsie Grace was 24.
No hospitality experience.
Not even enough money, really.
But she had determination, a Tik Tok account and a bunch of friends and family she somehow managed to convince to invest in her.
Now Gracie’s Wine Room is the place to be in Melbourne, it’s been featured in Broadsheet, Urban List AND even the New York Post.
In this episode, Shane and Kirsty are joined by Kelsie Gr
Danny Kennedy - What it takes to get Olympians, Celebrities, and CEOs to want to Work with You
Do you not have time … or are you not prioritising it?
This week, we’re joined by Danny Kennedy - a qualified personal trainer/strength coach, host of the Fitness & Lifestyle Podcast, Co-founder of Younify Supplements and head trainer at KIC to dive into his journey from a small country town to playing professional basketball and now working with olympians, celebrities, influencers and hundreds
The World's Most Successful Entrepreneurs Do THIS …
The most popular business advice on the internet today… is it legit?
We’ve spoken to some pretty incredible people and there is often a common thread that has led to their success. So in this episode we’re playing some of the most viral and re-shared quotes and advice on the internet.
If you want 2025 to be different, and you want MORE than what you currently have, this advice is a game changer
Danni Duncan, Mum of 4 - From Losing $30k In A Day to a 6 Figure Business in 6 Months
“From ballerina to businesswoman, she turned a community into a career”
This week we’re joined by Danni Duncan, aka @thefigure_, to discuss her journey from corporate life to becoming a successful entrepreneur, fitness coach, and mother of four.
Danni opens up about the challenges she faced losing $30,000 in income overnight, and how she pivoted to build a thriving online fitness community durin
Simone Azzi -What it Takes to Build Trust & Become a Top Sales Agent
“I may not be the smartest person in the room, but I’ll outwork you”
This week we’re joined by Simone Azzi, one of the top 50 Female Agents in Sydney and Associate Director of Belle Property Annandale. Simone has over 20 years of experience in the real estate world, has earned a ‘Trusted Agent’ badge and built an incredible reputation and brand.
If you're an agent, this is a blueprint to getti
Luke Dyson - Crazy Tattoo Requests, Booked Out Years in Advance & The Moment That Changed Everything
From a small country town to tattooing some of the biggest names in Australia.
Luke Dyson is the founder of Omnia Tattoo and has trained with some incredible artists including Ganga who’s tattooed Drake, LeBron, Tyga and hundreds of others.
We sit down to talk about how he got started, building his brand and the mindset changes he’s introduced in the last 12 months that completely changed the
Max Markson - What do Bill Clinton, Kim Kardashian, Nelson Mandela, Arnold Schwarzenegger, Tony Blair, Mike Tyson, & Al Gore have in Common
Imagine being in a room with Bill Clinton, Kim Kardashian, Nelson Mandela, Arnold Schwarzenegger, Tony Blair, Mike Tyson, & Al Gore - Max Markson has worked with all of these celebrities and hundreds of others.
This week on the podcast we’re asking him what their secrets to success are, and how he became the go-to in the industry.
The best part, according to Max there are only 3 secrets to suc
Karla Roccuzzo - How Do You Create Demand? Celebrity Makeup Artist, & Getting Into Priceline
“People don’t buy products, they buy how you make them feel.”
Today we’re joined by Karla Yalda(@karlaroccuzzo) who is one of Australia’s most sought after makeup artists, a mum and she has created a product that sold out in 72 hours which is now stocked in Priceline. But you’ll never believe how it all started.
If you want to grow a personal brand, stand out from your competitors and become t
"If you don't do this... you'll fail" - Marty Fox on The Block, Disrupting an Industry and What's Next
“If you’re not growing, you’re dying.”
Today we are joined by Marty Fox, the Founder and CEO of White Fox Real Estate and a permanent judge on The Block. Over the last few years Marty’s controversial take on marketing has completely disrupted the real estate industry and he has stepped away from the tools, scaling White Fox Real Estate to 12 offices across Australia and New Zealand with plans to
The Secret Life of Real Estate Agents: Crocodiles, Stalkers + is the first offer the best offer?
If you could get two real estate agents in a room, what would you ask them?
In today’s episode we’re sharing some of the stories we’ve NEVER spoken about outside of our office walls.
We are covering EVERYTHING from the weirdest things we’ve seen at open homes and the most over the top requests from clients to how we stay ahead of our competition.
Make sure you stick around to find out:
Why the
Every Successful Person Has This ONE Trait
‘A lot of people around me said, he’s not going to make it … he’s going to be in jail.’
Now, we are both directors of agencies (Shane x3) but when we both started people told both of us we weren’t going to make it… We love our jobs but haven't always been easy.
We’re sharing the stories no one warns you about: the 9 PM deal signings in the car, clients who pushed us to our ABSOLUTE limits, and
John Travolta: What it ACTUALLY Takes to Make it In Hollywood
What if the biggest risk you ever took was the reason you made it?
For John Travolta, that’s not just a theory – it’s how he’s built his legendary career.
In this exclusive interview, the man behind some of the biggest movies of all time, Pulp Fiction, Grease, Face/Off and latest release Cash Out, is sitting down with us to talk about the one thing that’s shaped his entire career: risk.
From th
Welcome to Beyond The Sale
Success isn’t just about the sold sign.
For the people who’ve made it—that’s just where the story begins.
In Beyond The Sale Kirsty Cunningham and Shane Spiteri talk to people at the peak of their careers from Hollywood actors, award-winning business owners, Australia's biggest influencers, TV Stars to Pro Athletes and so many more to find out how they did it ... and what really sets them apart.
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