The Content Queen Podcast
The Content Queen Podcast, hosted by Mariah MacInnes, teaches entrepreneurs how to use content marketing and storytelling to grow their businesses. Each episode delivers strategies for creating content, sharing your unique story, and marketing effectively without wasting time or energy. The podcast covers topics like lead generation, digital marketing, and business growth.
Episodes
332: Is your content a fair "energy exchange"?
Every time someone reads your email, listens to your podcast, watches your Reel or lands on your website... they're giving you something.Their time, attention and energy.So here's the question...Are you leaving them with more than what they came with?In this episode, I'm exploring a concept that came up while I was a guest on another podcast and it left me thinking "I need to expl
331: Your content is working… your website isn’t | Irwin Hau
What if your marketing isn't actually the problem?What if people are finding you, checking out your content, clicking through to your website... and then leaving?After analysing close to 70,000 websites, Irwin Hau (our guest on the podcast for ep 331) has come to one conclusion.Most businesses don't have a traffic problem.They have a conversion problem.In this episode, we dive into the rol
330: What pains you about marketing? I might have the answer
What pains you about marketing?Is it not knowing what to post?Feeling like you're constantly behind?Feeling like everyone else knows something you don't?Or feeling like you're creating content but nothing is actually happening?Because if any of those resonate, I don't think your problem is content.I think your problem might be a lack of intention.In this episode, I'm unpacking
329: Building relationships through your DMs - how to authentically have convos | Lauren Najar
Be honest... when was the last time you intentionally started a conversation in your DMs?Not replied to a comment. Not answered a question. Actually started a conversation.Because if I'm being completely transparent, this is an area of marketing that I know I could be doing more of too.We spend so much time talking about content strategy, posting content and growing our audience that sometimes
328: Organic marketing plan - try my 3 month plan
When you think about marketing your business, do you immediately think about social media?Because here's the thing: organic marketing is so much bigger than Instagram posts and TikTok videos.In this episode, I’m giving you a behind-the-scenes look at one of the workshops I recently ran around Australia, where I unpack the first pillar of a marketing plan: organic marketing. We dive into all th
327: How to create content that sells | Sol Hyde
Are you creating content that people watch… or content that actually gets people to buy?Because there’s a big difference.In this episode, I’m joined by Sol Hyde, who left the corporate world, picked up his phone, started creating content, and built an online business from scratch in just 18 months. Since then, he’s helped over 100 coaches, consultants and agencies grow and scale their businesses u
326: Create a content strategy designed for your business
Question... are you creating content because it actually aligns with your business goals… or because someone on the internet told you that you should?Because if I had a dollar for every time a client came back from a coffee catch-up saying, “Someone told me I should start a podcast” or “TikTok is where I should be”… I probably wouldn’t need another retainer. 😂In this episode, I’m unpacking why tru
325: How to actually run meta ads | Neil Shoney
The age old question... should you actually be running Meta ads in your business? And if you are… how do you know if they’re actually working?In this episode, I’m joined by ad strategist Neil Shoney to unpack what business owners really need to know about Facebook and Instagram ads... without the fluff, overwhelm, or “just boost a post” energy.Neil shares how Facebook ads quite literally saved his
324: How to make your marketing stand out in the AI online world
So… we know AI is here. We know we should be using it.But are you starting to feel like everything online is sounding the same?In this episode, I’m not giving you another “how to use AI” tutorial… I’m flipping the lens.Because the real question isn’t how do we use AI more?It’s how do we stay human while using it?If you’ve been feeling disconnected from your content, over-relying on AI, or just uns
323: The 7 pillars ALL business owners need to sustain a business they love (and loves them back) | Wendy Pitts Reeves
Do you actually have the foundations in place to sustain your business… or are you just building as you go?Because here’s the thing — a lot of business owners wear many hats… but skip the pieces that actually make a business work long-term.In this episode, I’m joined by Wendy Pitts Reeves, therapist turned entrepreneur with 25+ years of experience, to break down the 7 pillars every business owner
322: Do you question your AI… or just trust it?
So… do you actually question your AI? Or are you just copying, pasting, and hoping for the best?Because I saw something unfold last year that made me go… yikes.A business owner posted bold, opinionated content calling people out... and when they got called out in the comments? Their automation replied with “check your DMs.”Not ideal… especially when you’re dealing with sensitive, high-stakes conve
321: Is your unconscious mind impacting your marketing? | Sam Sundius
Do you ever feel like you know what to do with your marketing… but you’re just not doing it? Same.This episode, I’ve got Sam Sundius on the Content Queen Podcast to unpack what’s actually going on… and spoiler alert, it’s not your strategy.We’re talking about the unconscious mind, nervous system, and why hitting “post” can feel like actual danger (even though it’s just… Instagram).If you’ve ever f
320: What is organic marketing? Why you can't throw $$ at ads and it just...works
It’s easy to think that if you just post more or run ads, your business will grow… but real marketing doesn’t work like that. The magic is in the foundations - understanding your audience, creating content that connects, and building trust over time. Organic marketing is where that relationship is built. Paid marketing simply expands it. So if things aren’t working yet, it’s not about doing more…
319: Recalibrate to recalibrate your marketing | Lucy Shrimpton
“How do I know if it’s my marketing… or me?”Something I see ALL the time as a content marketer and business owner.We’re so quick to jump to:“I need a better strategy”“I need to post more”“I need to fix my marketing”But what if… it’s not that?What if the real shift comes from recalibrating you first?In this episode, I’m joined by the amazing Lucy Shrimpton to dive into what it actually means to rec
318: Repeat and repurpose - talking about the same thing over and over again is a must
Ask someone close to you "what do I do, tell me in a sentence or two"? Can they? If not, maybe it is because you don't spend enough time repeating and explaining what it is you do. I will never forget a mentor said to me "you have to love what you do because you will be talking about it over and over and over again". Yep - except I find most of us still only scratch the sur
317: Visibility vs positioning - building authority without burnout | Christelle Biiga
“How do I get seen in an online space that is crowded”? One of the main questions I get as a content marketer and social media manager.How about we take a second to think outside the box and confirm how we might position ourselves over just being visible online. I have an amazing guest on this episode to take us through the difference between simply being visible online and intentionally positioni
316: Content marketing doesn't work for me
Do you say this to yourself a lot? Social media doesn't work...Content marketing doesn't work... But then you will jump on a trend hoping it will work? You aren't alone. We all have done it. The missing link to anything you do in your marketing is ONE key thing - and I am going to chat to you about it! If you LOVED this episode, make sure you share this on your Instagram stories and ta
315: Stop creating content for your 3rd grade friend | Ivana Ivanek
What if the real reason you’re not showing up online isn’t strategy… but fear of judgment?In this episode, I’m joined by mindset coach and business strategist Ivana Ivanek to unpack the real reason so many brilliant, mission-driven women hold back from visibility.We talk about the fear of societal rejection, outgrowing old circles, and why you’re overthinking your third-grade cousin’s opinion inst
314: Why you shouldn't post dramatic content all the time...
If you’ve been looking at content and thinking the posts that perform best are the dramatic ones… the big emotions, the big reveals, the viral moments - this episode is going to give you a fresh perspective.Because yes, 'dramatic' content can spike engagement.But engagement alone doesn’t build a business.In this episode, I’m breaking down why you shouldn’t rely on dramatic content all the
313: Consistency doesn't matter if you don't have confidence | Amy Schadt
I have a theory… It doesn’t matter HOW consistent you are at marketing your business UNLESS you believe in the message you are delivering. So I called in an expert to confirm this theory - Amy Schadt. She shares her Radical Embodiment Method, which is here to help you embody what you say so no matter how consistent you are - people will resonate with your message. If you LOVED this episode, make s
312: How to tell better stories in your content - brand archetypes 101
If you’ve ever felt like your content is missing something (that it’s not landing, not connecting) chances are, you’re not telling stories in a way that truly reflects who you are. That’s where brand archetypes come in. In this episode I am going to break down what the archetypes are and how knowing these can transform the way you market yourself online. If you LOVED this episode, make sure you sh
311: Branding isn't about your logo or colours | Jean Michell Guerrero Naranjo
I get it… the fonts, colours and logos of your brand are fun. No one wants to sit down and write the long-term plans either, that can be scary. But without the CORE brand foundations, it is HARD to market your business well - trust me it is rough. So if you are a business owner wanting to create impact sustainably and get actual results from your marketing, it all starts with the basics. Brand fou
310: How do I market my business without social media?
Do I need social media to have a successful business?That is a question I am sure you ask yourself every time you have to sit down and post to socials. While yes, social media can play a huge role in marketing your small business, I am here to tell you - you have options. In this episode of The Content Queen Podcast I am giving you 3 things you can do instead of relying just on socials. If you LOV
309: A marketing channel you might be missing: Google My Business | Bethany Myers
Do you have this fundamental marketing channel set up for your business? Google My Business? I think it is an underrated channel and one we are all guilty of either not having or not keeping updated. And yes, even if ChatGPT takes over search, your Google My Business profile creates credibility. If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenm
308: How do I know if I am doing a "good job" at marketing
Do you ask yourself this often? Am I actually doing a “good job” at marketing my business? I am going to give you 3 things to think about, but spoiler alert... There is no magic. Marketing works for businesses because they know what works for their audience and their business. No random Instagram video tell you exactly what to do to market your business is the answer, so let’s talk about it. If yo
307: Set your systems up to complement your marketing in 2026 | Lee-Anne Prytherch
Looking to “clean up your systems” over the New Year break? This is a great time to audit and see what you need for the year ahead. But with all the options, where do you even begin? Here. Start with this episode. We are going through the systems and processes to help you in the year ahead! If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah
306: Content marketing, social media in 2026... what the?!
Can we even keep up?Social media, marketing via content has changed. 2025 did some crazy things and 2026 is going to be amplified. What do you do? Let's break it down together. If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah.LEARN THE DETAILS OF A CONTENT STRATEGY WITH MY FREE AUDIO GUIDEKEY EPISODE TAKEAWAYS 👇✨ The five key th
305: What is Meta doing?? | Katharine Crane
Meta is going through a lot of changes. Recently, thousands of businesses lost access to their Instagram accounts due to edits within Meta and some AI issues. In Australia from Dec 10, under 16s are banned from using Meta. It is a lot to get our head around so in this episode of The Content Queen Podcast we have Meta Expert Katharine Crane to give us an update and to help you future proof your Met
304: How to create hype online
What if your next launch didn’t start with a “buy now” post?In this episode of The Content Queen Podcast, I’m taking you behind the scenes of a client project where we created serious hype before doors even opened.I’ll walk you through what we did, why it worked, and how you can apply the same approach to your own launch (if it aligns). If you LOVED this episode, make sure you share this on your I
303: Storytelling content in an AI world with David Ebner
Do you want to connect deeper with your audience through content? And with AI, our trust levels are dropping… We have David Ebner on ep 303 of The Content Queen Podcast to help you tell better stories in your content, especially in an AI-driven world where trust and human connection matter more than ever.If you’re ready to create content that’s remembered (not just scrolled past), this is the epis
302: What tools make my life easier?
Running a content marketing agency means wearing about 15 hats before lunchtime… strategist, editor, designer, writer, project manager, and sometimes therapist (to yourself and clients).To keep everything flowing (without burning out), having the right tech stack is non-negotiable. Over the years, my toolkit has evolved with my business - from solo freelancer to agency owner managing multiple clie
301: Is your marketing "nervous system safe"? | Julianna Garrett
Do you want to be a business owner and regulate your nervous system?Same.So we have Julianna Garrett on ep 301 of The Content Queen Podcast to talk about how our nervous system impacts marketing, and why honouring it might be the missing piece in your strategy.If you've ever felt overwhelmed, burnt out, or frozen when it comes to showing up online, this episode will be a game-changer. Julianna
300: Celebrating 300 episodes and my advice for consistency
Can you believe it? The Content Queen Podcast has reached 300 episodes! Wild. This isn’t a “let’s reflect on all my favourite episodes” type of podcast, no I am sharing with you how I got to 300 episodes and what you need to be consistent with anything you do in business. If you have been thinking of starting a podcast or even a new content channel, this episode will help you a lot! If you LOVED t
299: The four key ways to scale your thought leadership content | Martin Huntbach
Do you want to be a business owner and a thought leader? Same. So... we have Martin Huntbach on ep 299 of The Content Queen Podcast to help you scale your thoughts into content that can be used for daysss (or years, probably). If you want to be seen online for your expertise, check out this interview! If you LOVED this episode, make sure you share this on your Instagram stories and tag us @content
298: Let's talk about LinkedIn
Let’s talk about LinkedIn… A recent client was awarded the top voice badge on the channel (if you don’t know, it is like the blue tick of Instagram before it could be bought). But this got me thinking, what makes for a “good” LinkedIn presence? I share 3 things (the 3 C’s) I think makes a personal brand work on LinkedIn. Hate the idea of being on LinkedIn? So did the client who is now a top voice,
297: How to pitch podcasts - your pitching framework | Christina Lenkowski
Want to be seen by more people? Struggle to grow an audience on social media? What about being in other people’s spaces? Earned media is a great way to expand your reach and tap into an already engaged audience. So why not start with podcasting? Pitch podcasts and start being seen (and heard) by an aligned community. If you have a mindset struggle around this or don’t know where to start, we have
296: Lo-Fi vs High-Fi Content
There is a lot of marketing jargon out there. One I heard recently as a discussion at a conference was “lo-fi and hi-fi” content. So let’s talk about it. I want to share with you when you can create lo-fi content and when to create hi-fi and how to create a content strategy for both. This will help you know when to post “high quality” vs “raw and authentic” and I think it will be extremely helpful
295: THROWBACK EPISODE: HOW to get more visibility/PR for your small business | Anna Scott
When we think about Public Relations, we might often think media, right? Getting in the paper, on TV and the like! BUT PR is more than just media. It is about getting visibility for you and your business on various online (and offline) channels. Getting THIS type of visibility allows you to be seen in different communities and different audiences! From podcast guests to Instagram lives, on this po
294: I haven't engaged with my mailing list in a while... what do I do?
Ghosting your email list? It is one of those tasks you know you need to do and you feel guilty every time you think about it. No more, it stops here. When doing research it was found that at least 50.7% of the people from this study were buying something from a marketing email monthly. But more than that, it is about building your brand, creating trust and community. No need to feel bad anymore, w
293: Is networking your most powerful marketing strategy? | Amy Vaughan
Fan of networking? Whether you like it or not, you can’t deny the power of coming together with the intent to connect, add value and see each other grow. When we put ourselves out there, that is when we feel less lonely, feel more inspired and as a byproduct? Gain great business exposure. This episode of The Content Queen Podcast is all about how to leverage networking for connection in business.
292: I hate marketing
Hate marketing at the moment? You aren’t alone - I have heard many people mention this to me recently. And to be honest - that energy isn’t going to get us anywhere! So I have created this podcast episode to help you check in, reassess and realign. Once you have a listen you will feel more energised, I promise. If you LOVED this episode, make sure you share this on your Instagram stories and tag u
291: How to create engaging videos for social media | Michell Guerrero
Dislike video? Creating, filming, editing? But know it is important for your business growth? Or want to learn some more tips? If you are on platforms like Facebook and Instagram, you don’t have to post video to get content up - BUT if you want to reach knew people, Reels is the best way - it gets pushed to more than just your followers. If you are on TikTok, you know it is the only way. So - in t
290: I did 3 workshops in 3 weeks: all you need to know about marketing
We did 3 workshops, 3 different topics, 3 groups of business owners with the same goal - get visibility, grow their business. So - let me share with you the 3 key takeaways and how you can use them to market your incredible, impact-driven business. This is a “working on the business” type stuff! If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueen
289: Human design, money and marketing | Lucy Starbuck
Ever wondered why marketing in some ways is really hard? But doing other types of marketing is natural? Maybe you find networking amazing but posting on social media is... meh? This could be because of your energy type. Human Design is a self-awareness and self-growth system here to unlock what you might have been missing in your business. If you LOVED this episode, make sure you share this on you
288: Common questions: for all small business owners who marketing themselves
I get a lot of questions. Some are pretty normal like “how many hashtags should I use on Instagram?” or most recently “should I use hashtags at all?” But others, way more specific and helpful to individual business owners. I have been doing multiple workshops and 1:1 sessions at the moment, so I thought I would share what I am being asked (and answer them for you). If you LOVED this episode, make
287: How to create a content strategy and stick to it
I struggle to be consistent… Yep - I get it. And also, you might have some type of strategy, posting plan. But how do you actually bring it to life? It is no good sitting on your computer if you don’t use it. I am going to share with you the 3 things I do to stay consistent in my own business while also helping my clients stay consistent as well. If you LOVED this episode, make sure you share this
286: A content plan is NOT enough
You know what day you post about what, right? Great. You are organised and you are creating content for your business. But without a strategy it is just a posting plan. It is just a system. When you know the foundations, it is strategic, that is called marketing! What do you need to be more strategic? Let me break it down for you in this episode of The Content Queen Podcast. If you LOVED this epis
285: I have the answer to all your "content" problems
Have a content problem? Time, consistency, knowledge, engagement, budget? I have the answers to your problems. I will take you through 5 different problems and how to "fix" them. If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah.LEARN THE DETAILS OF A CONTENT STRATEGY WITH MY FREE AUDIO GUIDEKEY EPISODE TAKEAWAYS 👇✨ The 5 c
284: How do I get PR for my small business? | Cassandra Hili
What is more powerful than your email list, social media content and blog articles as a small business owner? Earned media. So if borrowed media are your socials, owned media is your website, email list etc, paid media is your advertising, earned media is all the coverage you get from OTHER people. Think podcast interviews, news articles, media attention. How do you get it? What if you don’t have
283: What about YouTube?
Ever thought “I should start a YouTube”... Let me play devil's advocate. I will never say “don’t”. But I will always question those who say “you should” do this, based only on their own experience.So - let’s break it down, what about YouTube, should we all be on this platform that has more than 2.7 billion monthly active users? If you LOVED this episode, make sure you share this on your Instag
282: Content that works for your business
Content doesn’t work for me… I know - because you haven’t found the right plan for you. Do you know what content you like? Do you know what your audience likes? What is your point? Your goal? And do you believe in yourself? Let’s unpack it more. If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah.LEARN THE DETAILS OF A CONTENT STRATEGY WI
281: What every enterprise business is thinking about and how you can start mastering it too... the customer experience | Brittany Fox
What is customer experience (CX) and why should we care?This week I’m joined by Brittany Fox, tech founder and CX expert, to talk about the biggest conversation happening across enterprise businesses right now - and how small business owners can use this to their advantage.Brittany shares why visibility is everything when it comes to your customer journey and how you can strengthen your customer e
280: How to get people to buy your products through content
You might be marketing to your customers wrong. That is because you haven’t thought about the stage of their journey they are on. Find out where your customer is at and marketing to them becomes a whole lot easier. I saw this great TikTok video explaining this, so I wanted to share it with you! If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenma
279: Organic vs Paid Marketing | Ashley Boston
What is happening with Meta?? What will running ads look like in this AI led world. We are talking about it. Ads strategist Ashley Boston is here to shed light on the changes and what small business owners should be looking out for! If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah and @ashleybostonhq.LEARN THE DETAILS OF A CONTENT STRAT
278: How has content changed in the last 6 years?
We aren’t in 2020 anymore, first - thank god for that. But it means content marketing has changed. It has evolved. What worked then (and in 2019 when I started Content Queen) is NOT the same. Let’s talk about it. I want to share who we now consume, how we trust and how we act! If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah.LEARN THE D
277: You don’t need another tactic, you need to believe in yourself
Have you ever thought that maybe the reason your marketing isn't delivering you the results you want is because of your mindset? Your confident? Your belief? I have seen how belief in yourself and the process of business has changed the way businesses show up and connect with their audience. And I want to talk about it with you. If you LOVED this episode, make sure you share this on your Insta
276: How to create "viral" content
Is going “viral” the goal for your business? Do you need the traffic to reach your goals?Going viral doesn’t always mean sales, but it does mean exposure. However, virality as a business is very different to going virtual as a content creator - so let’s talk about it. If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah.GET YOUR AUDIO GU
275: What is happening in the world of content marketing (for small business owners) | Mitch + Mariah
There is a LOT going on in this online marketing space. So let’s talk about it. Content Queen Mariah team - Mariah and Mitch are chatting about 3 interesting things we are seeing online (or ideas for you to try as a small business). Have more ideas or things you are seeing? Share them with us! If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmar
274: What type of entrepreneur “content creator” are you? I have 3 types to share!
All the best ideas come in the shower, right? I have one I want to share below and wonder if it resonates. I have thought about how we have these “categories” and the type of content we create to help us reach business and marketing objectives. I came up with 3 “personas” or styles and I am looking for feedback! If you LOVED this episode, make sure you share this on your Instagram stories and tag
273: Content strategy framework pt 3: Cultivate
If you’ve ever traveled, you know the trip doesn’t end when you land. It’s about exploring, adapting, and making every moment count without burning out.In this final leg of our content strategy adventure, we’re talking about Cultivating - how to expand your reach, streamline your process, and continuously evolve your content without feeling like you’re on a never-ending flight with no destination.
272: Content strategy framework pt 2: Create
You’ve decided to backpack through Europe. You’re inspired, your route is set, you know the cities you’ll visit and the sights you want to see. But now it’s time to plan the details...what will you do in each city? What will you pack? How will you capture the memories?Because without that plan, even the most epic trip can turn into a chaotic blur. You waste time, miss the good stuff, and come home
271: Content strategy framework pt 1: Connect
Imagine deciding to backpack through Europe. You’re inspired, excited, you’ve got your gear packed and your passport ready. But here’s the catch - you didn’t plan the route. You’ve got no map, no guidebook, no clue which cities you’ll visit or how you’ll get there. You’re just hoping for the best (which might be fun, but also can be a disaster if you have only a short time there). That’s what runn
270: The 3 C's to content marketing: how to build results from it
Posting on social media to a content calendar is NOT a strategy. There is more than the actual posting. So we are going to talk about these 3 C’s to content marketing. The ones that build results for you. When you understand that there is more to content marketing than just posting, then you can actually build something designed to give you the results. Think of it like planning your travels. You
269: Don't put your eggs in one marketing - BIGGEST lesson for online marketing | Ashleigh Atkinson
Do you ever see brands and think “how are you everywhere”... you only see the tip of the iceberg. In this episode, Ashley Atkinson talks about the crucial lesson of not putting all your marketing eggs in one basket. Ashley breaks down SEO in a way that actually makes sense, offers practical strategies for diversifying your marketing, and shares her expertise on building a resilient business that d
268: Are you sick of creating content or are you sick of everyone telling you what to do?
So… are you really tired of content creation… or just exhausted by everyone telling you how you should be doing it? In this episode, I’m unpacking a truth bomb about what’s actually going on when we hit content burnout — and what to do instead.If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah.GET YOUR AUDIO GUIDE AND LEARN CONTENT STRAT
267: Balancing a 9-5 and building your content marketing business | Maria Benitez
Ever wondered how others juggle a full-time job while building a business? In this episode, I chat with the amazing Maria Benitez about how she navigated her journey from agency life to creating a thriving social media and virtual assistance business.Maria shares her personal experiences, struggles, and wins - offering valuable insights into growing an engaged audience, creating content that conne
266: What 2 months in South East Asia taught me about marketing
Just came back from 2 months in Southeast Asia and let me tell you... their marketing and business approaches are interesting! I wanted to share some with you. While exploring Vietnam and the Philippines, I couldn't help but notice so many creative forms of marketing and just how they connect with customers.From tour guides who take your phone underwater to capture perfect snorkeling photos (s
265: Outside the box marketing ideas for small business | Joe Baron
Looking to try some fun and creative ways to market your business? What if your next marketing strategy was something a little different? In this episode, I chat with branding expert and graphic designer Joe Barron, about an outside-the-box marketing idea that can help small businesses stand out. We explore how merchandise - from pens to hoodies - can become a powerful brand awareness tool, plus h
264: AI talking to AI: Long form content is queen
AI generated content… are you seeing it?Yeah - it can be hard to tell the difference. Kinda scary! Does this mean eventually mean... AI will scroll for us? Do we need to be on social media? Social media is about SOCIAL - so yes while AI can save us time, we need to be mindful of the CONNECTION we are building. I want to talk about it. I also want to talk about why LONG FORM content is QUEEEN in th
263: How to be seen as an expert online | Penny Locaso
"The more you know, the more you know what you don't know" - does this concept hold you back from being seen online? When we gain knowledge, we often become more aware of what we don't know, leading to self-doubt and imposter syndrome. But what if this is holding us back from creating the impact we're meant to have?In this episode, I chat with behavioral scientist and impact
262: Social media is changing... buckle up!
Social media is changing - but isn’t it always? I recently got my Instagram account taken down, and I want to talk about it.But remember, we are on BORROWED land… I want you to protect yourself and your business from these channels you have 0 control over. Welcome aboard flight CQM222 (our LAST flight), I am your pilot, Mariah - you have your ticket to good content marketing in hand. While on this
261: Why you need an online presence as a freelancer, VA or SMM | Amy Posner
Treat your business like a business!
If you are a freelancer, VA or Social Media Marketer, you also need to show up online!
Fill up your pipeline and create a business that will help you get out of the feast and famine cycle. We have an amazing freelancer mentor, Amy Posner with 30 years of experience to share with you!
This is part of our new campaign - Around the World in 90 days - your ti
260: I am seeing WAY too much of this content and it has to calm down
Scrolling for content to engage in and all I see?
Promotion this, promotion that.
No wonder people are bored. Let’s talk about it and what you can do to be loud on social media without adding to the noise.
Welcome aboard flight CQM222, I am your pilot, Mariah - you have your ticket to good content marketing in hand.
While on this flight the flight attendants will be here to assist you to get o
259: Your Guide to Better Content in 2025 with your host Mariah MacInnes
Business owner creating your own content?
It is time consuming, overwhelming and sometimes just not fun. I get it. Let me help you with intentional content in less time for more impact.
How does that sound?
Welcome aboard flight CQM222, I am your pilot, Mariah - you have your ticket to good content marketing in hand.
While on this flight the flight attendants will be here to assist you to
258: Your Ticket to a better brand in 2025 | Darby Lyndon
Your brand is building a reputation whether you do anything about it or not.
So why wouldn’t you aim to have some level of control?
Join myself and Darby as we talk about building a brand (with impact) for 2025 and beyond.
This is part of our new campaign - Around the World in 90 days - your ticket to good content marketing!
Welcome aboard flight CQM222, I am your pilot, Mariah - you have y
257: 2025 Content Marketing Trends for small business owners
New year. New trends. Who dis?
Let me share with you what I see to be the top content marketing trends of 2025.
Welcome aboard flight CQM222, I am your pilot, Mariah - you have your ticket to good content marketing in hand.
While on this flight the flight attendants will be here to assist you to get off the content creation hamster wheel and onto a new way of marketing to help you live a mor
256: Instagram in 2025 | Corey Walker
Are you looking to up your Instagram game in 2025?
Want to start the year with a strategy that will help you create content that is engaging for your audience but also enjoyable for you to create?
Well, I am joined by Corey Walker (Author of Instagram for Business for Dummies) who is here to give you strategic thoughts around Instagram in 2025.
We had an amazing chat exploring the different featu
255: Should I take a break from social media?
Are you sitting there wondering if you should take a break from social media this Christmas?
This got me thinking - how do we make this decision in a way that serves both us AND our business? Let's explore what you need to think about with the 3 things to consider before taking a social media break.
Welcome aboard flight CQM222, I am your pilot, Mariah - you have your ticket to good content mar
254: Why putting energy into your content matters | Cressida Pollack
“You can’t cook with love”...
They say the meal doesn’t taste the same.
What about with your content?
If you don’t put your energy into it, it doesn’t have the same impact.
Let’s talk about it with our special guest this week, Cressida Pollack.
Welcome aboard flight CQM222, I am your pilot, Mariah - you have your ticket to good content marketing in hand.
While on this flight the flight
253: Mindset challenges of not feeling ‘free’ when social media is 24/7
Do you feel social media dominates your life (and marketing)?
And rather than doing the things you need to do to grow your business, you wait for social media to “change it all”...
Let’s chat about it. I am going to use my experience of being home for 7 months (and not travelling) as an example for you to connect with.
Welcome aboard flight CQM222, I am your pilot, Mariah - you have your tic
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