The CPG Guys
CPG industry icon Sri Rajagopalan and consumer loyalty guru Peter V.S. Bond explore today's consumer, brand management, retail media, and the in-store model. They discuss how the environment is transforming fast with technologies like artificial intelligence and a social media engaged consumer. Guests include CMOs, CCOs, CEOs, founders, Martech, retail merchants, and retail media networks.
Episodes
Commerce Riff with Sri & PVSB - October 13, 2026
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics:7-Eleven's New CEO Is “Stealing With Pride” From JapanMars Maps the Next Decade of ShoppingHow Reckitt Is Thriving With China's Social-Media ShoppersDoorDash Names WPP Media Its Global Media PartnerCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCO
SmartScout's Scott Needham - Understanding Categories Worth Pursuing on Amazon Marketplace
The CPG Guys are joined in this episode by Scott Needham, CEO and Founder at SmartScout, The most extensive Amazon brand and product finder ever made!A tool built for Amazon sellers, by Amazon sellers. SmartScout is a tool for Amazon sellers to use as their own personal treasure map of Amazon!This episode is sponsored by SmartScoutFollow Scott on LinkedIn at: https://www.linkedin.com/in/scott-need
Liquid Death's Benoit Vatere - Brand Disruption in the Agentic Age
The CPG Guys are joined in this episode by Benoit Vatere, Chief Media & Digital Commerce Officer at Liquid Death, one of the fastest growing non-alcoholic beverage brands, Liquid Death uses comedy and entertainment to make health and sustainability 50 times more fun. This episode was recorded in Las Vegas at the 2026 Groceryshop conference.Follow Benoit on LinkedIn at: https://www.linkedin.com
Commerce Riff with Sri & PVSB - October 6, 2026
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics:Costco reports higher fourth-quarter profit on resilient consumer spendingGrocery inflation is primed to riseKroger details its AI strategy at Groceryshop 2026GLP-1 drug use keeps reshaping the grocery basketCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCO
Mondelēz International's Rick Shuman & InMarket's Stan Turek - Measurement-Led Joint Business Planning
The CPG Guys are joined in this episode by Rich Shuman, Chustomer Director, Omnichannel Activation at Mondelēz International and Stan Turek, GM of Media Measurement at InMarket, the outcome intelligence platform built for marketers who demand results over proxy metrics. This episode was recorded in Las Vegas at the 2026 Groceryshop conference.Follow Rick on LinkedIn at: https://www.linkedin.com/in
Commerce Riff with Sri & PVSB - September 29, 2026
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics:Costco reports higher fourth-quarter profit on resilient consumer spendingGrocery inflation is primed to riseKroger details its AI strategy at Groceryshop 2026GLP-1 drug use keeps reshaping the grocery basketCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCO
Walmart's Mark Hardy - Scintilla, the Commerce Intelligence Platform
The CPG Guys are joined in today's episode by Mark Hardy, SVP and head of Data Ventures at Walmart.Follow Mark on LinkedIn at: https://www.linkedin.com/in/mark-a-hardy/Follow Walmart Data Ventures online at: https://www.walmartdataventures.com/Mark answers these Questions:We’re back at Inspire for another year. For those who may not be familiar, Mark, what is Inspire — and what’s been differe
Sarp Tuncay - Moving from Operators to Orchestrators of AI in Retail Media
The CPG Guys are joined in today's episode by Sarp Tuncay, a retail media and e-commerce strategy leader in the CPG/Retail industry.Follow Sarp on LinekdIn at: https://www.linkedin.com/in/sarptuncay/Sarp answers these Questions:You open with a bedtime story about your son Kai — and it perfectly frames the human-AI collaboration dynamic. How did that moment crystallize your thinking about what
Ace Hardware's Kim Lefko & Molly Hjelm - RedVest Media 2027 Upfront
The CPG Guys are joined in this episode by Kim Lefko, Chief Marketing Officer and Molly Hjelm, Corportae Vice President of Retail Media at Ace Hardware, a co-operative of 5,300+ hardware stores.This episode was recorded at Wrigley Field, home of the Chicago Cubs, during Ace Hardware’s RedVest Media 2027 Upfront.Follow Kim Lefko on linkedIn at: https://www.linkedin.com/in/kimlefko/Follow Molly Hjle
Spotify's Sam Bevan - Performance Marketing Through Cultural Connections
The CPG Guys are joined in this episode by Sam Bevan, Global Director, Mid-Market, SMB & Global Expansion at Spotify, the most popular global audio streaming service with 365m users, including 165m subscribers across 178 markets.Follow Sam on LinkedIn at: https://www.linkedin.com/in/samuelbevan/Follow Spotify Ads online at: https://ads.spotify.com/You’ve built SMB and mid-market advertising bu
Commerce Riff with Sri & PVSB - September 15, 2026
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics:Albertsons names Meg Whitman Executive ChairPublicist wins global PepsiCo accountKroger customer sales outlookAmazon partners with Chat GPTCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj’s Website: ht
Hershey's Jessica DuQuesne & Flywheel's Allyson Gill - Building a Winning Global Omnichannel "Scream for Reese's" Campaign
The CPG Guys are joined in this episode by Jessica DuQuesne, Global Brand Marketing & Strategy Lead at The Hershey Company and Allyson Gill, Managing Director at Flywheel, the commerce accelerator division of Omnicom.Follow Jessica on Linkedin at: https://www.linkedin.com/in/jessica-duquesne-exec/Follow the Hershey Company online at: https://www.thehersheycompany.com/Follow Alyson on Linkedin
The Digital Shelf Institute’s Lauren Livak Gilbert - Impact of AI in Winning On The Digital Shelf
The CPG Guys are joined in this episode by Lauren Livak Gilbert, Executive Director of the Digital Shelf Institute, part of Salsify.Follow Lauren on LinkedIn at: https://www.linkedin.com/in/laurenlivak/Follow the Digital Shelf Institute online at: https://www.digitalshelfinstitute.org/Listen to "Unpacking the Digital Shelf" podcast on Apple at: https://podcasts.apple.com/us/podcast/unpac
Commerce Riff with Sri & PVSB - September 8, 2026
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics:Campbell's swings to a loss, cuts 13% of its salaried workforcePepsiCo hands its global media business to PublicisBarilla adds mac-and-cheese disruptor GoodlesWalmart adds Dunkin' to its restaurant delivery lineupCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FM
Cornell University’s Dan Hooker - Omnicommerce Leadership
The CPG Guys are joined by Dan Hooker, Executive Director of the Food Industry Management Program at Cornell University’s S C Johnson College of Business along with eight participants from the 2026 Omnicommerce Leadership Executive Education Certificate Program.Learn about the 2027 Cornell Omnicommerce Leadership Program here: https://ecornell.cornell.edu/certificates/financial-management/omnicomm
Commerce Riff with Sri & PVSB - September 1, 2026
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics:Dollar General & Dollar Tree ride the value waveLevanta raises $22 million to build out creator commerceWalmart extends Scintilla to Sam's ClubAce Hardware's RedVest Media goes big at its first UpfrontCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.c
RBC Capital Markets’ Nik Modi - Modi’s Musings: Themes That Will Define the CPG Industry
The CPG Guys are joined in this episode by returning guest Nik Modi, Co-Head of Global Consumer & Retail Research at RBC Capital Markets for Nik’s recent release .Follow Nik Modi on LinkedIn at: https://www.linkedin.com/in/nik-modi-675926/Follow RBC Capital Markets on LinkedIn at: https://www.linkedin.com/company/rbc-capital-markets/Follow RBC Capital online at: https://www.rbccm.com/en/=Nik d
Commerce Riff with Sri & PVSB - August 25, 2026
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics:Walmart & Target earningsPrice Reference ResetsCyclospora Won't Go AwayHome Depot Enters Delivery RaceCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj’s Website: http://rhearaj.comLara Raj in
Instacart’s Adam Silverblatt & Media Ads & Commerce’s Andrew Lipsman - Live from Cannes Lions 2026
The CPG Guys are joined in this episode by Adam Silverblatt, Head of Off-Platform Ad Sales & Strategy at Instacart and Andrew Lipsman, Independent Anlayst at Media, Ads & Commerce.This episode was recorded in Cannes France at the 2026 Cannes Lions International Festival of Creativity.Follow Adam on LinkedIn at: https://www.linkedin.com/in/adam-silverblatt-3741362Follow Instacart Ads online
The Insights Association’s Anita Watkins on the Benefits and Risks of AI in Insights Development
The CPG Guys are joined in this episode by Anita Watkins, CEO of the Insights Association which empowers more than 30,000 data and insights professionals. Its collective voice fuels growth, strengthens advocacy, and advances careers. Guided by ethics and truth, we bring understanding to an uncertain world.Follow Anita on LinkedIn at: https://www.linkedin.com/in/anita-watkins-8b33224Follow the Insi
Flywheel's Phil Camarota - Running a Jury at Cannes Lions
The CPG Guys are joined in this episode by Phil Camarota, Chief Creative Officer at Flywheel, the commerce acceleration division of Omnicom.Follow Phil on LinkedIn at: https://www.linkedin.com/in/phil-camarotaFollow Flywheel online at: http://www.flywheeldigital.comPhil answers these questions:1. Walk us through what it actually means to be Jury President — how much of it is scoring work versus ma
Commerce Riff with Sri & PVSB - August 11, 2026
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics:Tariff Refunds for e.l.f. BeautyHas Amazon cracked the grocery code?Kraft Heinz investing in marketingSafeway joins the AI raceCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj’s Website: http://rhearaj
Newell Brands' CMO Nick Hammitt - Live from Cannes Lions 2026
The CPG Guys are joined in this episode by Nick Hannity, CMO at Newell Brands, a major American global consumer and commercial products conglomerate. Headquartered in Atlanta, Georgia, the company manufactures, markets, and distributes over 50 well-known brands across three core segments: Home & Commercial Solutions, Learning & Development, and Outdoor & Recreation.This episode was rec
Sensor Tower’s Ian Simpson, EMarketer’s Sarah Marzano, Retail Breakfast Club’s Kiri Masters, Media, Ads + Commerce’s Andrew Lipsman & Sonata Insights’ Debra Aho Williamson: Retail Media Executive Brief
This episode was recorded in France at the 2026 Cannes Lions International Festival of Creativity and features a panel called “Retail Media Executive Brief” which was produced by EMarketer and sponsored by Sensor Tower, featuring Sensor Tower’s Ian Simpson, Following Ian Simpson on LinkedIn at: https://www.linkedin.com/in/iansimpsonFollow Sarah Marzano on LinkedIn at: https://www.linkedin.com/in/s
Commerce Riff with Sri & PVSB - August 4, 2026
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics:P&G Q4 resultsAmazon Q2 resultsJameson teams with NFLOpen AI crosses 1 million usersCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj’s Website: http://rhearaj.comLara Raj in Katseye: https://www.ka
Roundel's Shawn McGahee and EMarketer's Sarah Marzano - How Consumer Behaviors are Reshaping Commerce
This episode was recorded in France at the 2026 Cannes Lions International Festival of Creativity and features a panel called “The New Rules of Discovery: How Consumer Behaviors are Reshaping Commerce” which was produced by EMarketer featuring EMarketer's Sarah Marzano interviewing Roundel's Shawn McGahee.Follow Sarah Marzano on LinkedIn at: https://www.linkedin.com/in/sarahzmarzanoFollo
SVP of Walmart Connect Int'l & Sam's Club Connect's Rich Lehrfeld: Driving Brand Growth Through Full Funnel Unified Advertising
The CPG Guys are joined in this episode by Rich Lehrfeld, SVP and General Manager of Walmart Connect International and Sam's Club Connect, the retail media business units of Walmart.This episode was recorded in France at the 2026 Cannes Lions International Festival of Creativity.Follow Rich on LinkedIn at: https://www.linkedin.com/in/rich-lehrfeld-776b7786/Follow Walmart Connect online at: ht
Commerce Riff with Sri & PVSB - July 28, 2026
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics:Utz Brands going privateKraft Heinz partners with DisneyNestle selling half of water portfolioCinven acquiring SalsifyCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj’s Website: http://rhearaj.comLara
Costco's Mark Williamson - Live from Cannes Lions 2026
In this episode, the CPG Guys are joined by Mark Williamson, AVP of Retail Media at Costco, the world’s largest club format omnichannel retailer. Follow Mark on LinkedIn at: https://www.linkedin.com/in/mkwilliamson/Follow Costco Retail Media on LinkedIn at: https://www.linkedin.com/showcase/costco-retail-media/Follow Costco online at: https://www.costco.com/f/-/company-informationMark answers thes
Instacart's Ali Miller and Tim Castelli - Live from Cannes Lions 2026
The CPG Guys are joined in this episode by Ali Miller, GM of Advertising and Tim Castelli, VP Global Ad Sales at Instacart.This episode was recorded in France at the 2026 Cannes Lions International Festival of Creativity.Follow Ali on LinkedIn at: https://www.linkedin.com/in/about-ali-miller/Follow Tim on LinkedIn at: https://www.linkedin.com/in/timcastelli/Follow Instacart Ads online at: https://
Commerce Riff with Sri & PVSB - July 21, 2026
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics:Kroger & Cola-Cola to launch exclusive LTOBig food running out of movesCostco opening stand-alone gas stationsMore Walmart executive shufflesCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj’s Websi
Liz Roche, Claudia Johnson, Sarah Marzano, Angela Myers & Shweta Bhardwaj - How Retail Media Becomes a Growth Engine
This episode was recorded in France at the 2026 Cannes Lions International Festival of Creativity and features a panel called “How Retail Media Becomes a Growth Engine” which was produced by EMarketer and sponsored by Sensor Tower, featuring Albertsons Media Collectives' Liz Roche, Omnicom's Claudia Johnson, EMarketer's Sarah Marzano, Goodway Group's Angela Myers & Bain &a
Walmart's SVP Deepak Maini: How Membership in Walmart+ Delivers Value to Engaged Shoppers
The CPG Guys are joined in this episode by Deepak Maini, SVP and GM of Walmart +, Walmart’s membership program helping members save more time & money with exclusive benefits. Follow Deepak on LinkedIn at: https://www.linkedin.com/in/deepak-maini-49b9089/Follow Walmart+ online at: https://www.walmart.com/plusDeepak answers these questions:Walmart+ has grown from 3 benefits at launch to 12 today
Commerce Riff with Sri & PVSB - July 14, 2026
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics:PepsiCo Q2 ResultsSmucker’s Twinkies ProblemWalmart Summer RollbacksWakefern is SN’s retailer of the YearCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj’s Website: http://rhearaj.comLara Raj in Katsey
Ibotta CRO Chris Riedy and Circana’s Yeimy Garcia Smith: Media Performance with Measurement
The CPG Guys are joined in this episode by Chris Riedy, Chief Revenue Officer at Ibotta and Yeimy Garcia Smith, SVP, Global Measurement and Enablement at Circana. Ibotta is is a performance marketing platform allowing brands to deliver digital promotions to over 200 million consumers through a network of called the Ibotta Performance Network. This episode is sponsored by Ibotta and was recorded in
Omni CEO Christine Gambino - Omnichannel, Real ID & the Full-Funnel Future
The CPG Guys are joined in this episode by Christine Gambino, CEO of Omni, Omnicom's next-generation marketing and sales intelligence platform. It connects strategy, creativity, media, CRM, commerce, data, and AI to help brands grow with greater clarity, speed, and measurable business impact.Follow Christine on LinkedIn at: https://www.linkedin.com/in/christine-gambino-59683ab8Follow Omni onl
Commerce Riff with Sri & PVSB - July 7, 2026
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics:General Mills Q4 ResultsKroger to acquire Giant EagleAsda partners with Amazon on Retail Ads ServiceExecutive changesCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj’s Website: http://rhearaj.comLara R
NielsenIQ NA President Liz Buchanan - Live from C360
The CPG Guys are joined in this episode by Liz Buchanan, President, North America at NielsenIQ, the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and full retail tracking/measurement while revealing new pathways to growth.This episode is sponsored by NielsenIQ.Follow Liz Buchanan on LinkedIn at: https://www.linkedin.com/in/li
Tale of Two Cannes (Lions) with Retail Media Breakfast Club's Kiri Masters
The CPG Guys are joined in this episode by Kiri Masters, Founder & Host of the Retail Media Breakfast Club Podcast.This episode was recorded in Cannes France during the 2026 Cannes Lions International Festival of Creativity at the House of Consumer Goods & Retail.We explore behind-the-scenes undercurrents ofthe festival.Follow Kiri on LinkedIn at: https://www.linkedin.com/in/kiri-masters/F
Commerce Riff with Sri & PVSB - June 30, 2026
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics:Prime Days AI InfluencePrime Days ResultsAmazon Agentic AdsOther News from Cannes LionsCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj’s Website: http://rhearaj.comLara Raj in Katseye: https://www.kat
Mondelēz International's VP of Brand Oreo Matt Foley Talks BTS Brand Collaboration
The CPG Guys are joined in this episode by Matt Foley, VP of Brand Oreo at Mondelez International, an American multinational confectionery, food, and beverage company based in Illinois which employs approximately 80,000 individuals around the world, leading the future of snacking with iconic brands such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch
Dollar General CMO Tony Rogers: CPGGUYS SPECIAL EPISODE 600
The CPG Guys are joined on its 600th episode by Tony Rogers, CMO of Dollar General which serves as America’s neighborhood general store. Founded in 1939, Dollar General lives its mission of Serving Others every day by providing access to affordable products and services for its customers, career opportunities for its employees, and literacy and education support for its hometown communities. As of
Commerce Riff with Sri & PVSB - June 16, 2026
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics:Bayer Leadership ChangesWalmart Drone DeliveryKohl’s Deal daysSchnucks’ is fresh!CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj’s Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.w
Newell Brands CEO Chris Peterson: Organization Transformation Through AI
The CPG Guys are joined in this episode by Chris Peterson, President, CEO & Board Member of Newell Brands, a major American global consumer and commercial products conglomerate. Headquartered in Atlanta, Georgia, the company manufactures, markets, and distributes over 50 well-known brands across three core segments: Home & Commercial Solutions, Learning & Development, and Outdoor &
WK Kellogg Chief Growth Officer Doug VandeVelde On Transforming From Breakfast to Functional Wellness Focus
The CPG Guys are joined in this episode by Doug VandeVelde, Chief Growth Officer at WK Kellogg Co, manufacturer of an iconic brand portfolio including Kellogg's Frosted Flakes®, Rice Krispies®, Froot Loops®, Kashi®, Special K®, Kellogg's Raisin Bran®, and Bear Naked®.Follow Doug on LinkedIn at: https://www.linkedin.com/in/doug-vandeveldeFollow WK Kellogg Co online at: https://www.wkkello
Commerce Riff with Sri & PVSB - June 8, 2026
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics:America 250Macy’s Q1 resultsZellers is back!The Preference EconomyCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj’s Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER
Unilever CCO Matt Gregory: Omnichannel Customer Growth Strategy
The CPG Guys are joined in this episode by Matt Gregory, EVP & Chief Customer Officer North America at Unilever.Follow Matt on LinkedIn at: https://www.linkedin.com/in/matt-gregory-b702567Follow Unilever online at: http://unilever.comMatt answers these questions:As Chief Customer Officer, what are your top priorities for Unilever's customer partnerships this year, and how have those prior
Commerce Riff with Sri & PVSB - June 2, 2026
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics:Kroger leadership changesThe magnitude of SNAP benefit changesExpansion of <30 minute delivery servicesCostco selling more gasolineCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj’s Website: http://
CEO of Care Pharmacies' Mike Wysong talks how Independence thrive in Challenging Retail Times
The CPG Guys are joined in this episode by Mike Wysong, CEO of CARE Pharmacies, Inc., a growing pharmacy network having served communities like your own for more than 64 years. CARE Pharmacies combines the quality of a trusted local pharmacy with the growth and stability of a national organization. With over 130 pharmacies nationwide and growing, CARE understands its patients, their special needs
Avoiding the Validation Trap with Conagra Brands' Bob Nolan
The CPG Guys are joined in this episode by Bob Nolan, SVP of Growth Science at Conagra Brands. Conagra’s portfolio of iconic and emerging food brands continues to evolve to offer contemporary choices for every occasion. Follow Bob on LinkedIn at: https://www.linkedin.com/in/bob-nolan-938b726/Follow Conagra Brands online at: https://www.conagrabrands.com/Bob answers these questions:What was the &qu
Commerce Riff with Sri & PVSB - May 26, 2026
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics:Walmart resultsTarget resultsGrocery isn’t keeping upKroger growth opportunitiesCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj’s Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.wo
Crossover Podcast Episode - Wendy Liebmann & Future Shop
This is a crossover episode with Wendy Liebmann, CEO and Chief Shopper at WSL Strategic and host of the Future Shop podcast.Follow Wendy on LinkedIn at: https://www.linkedin.com/in/wendyliebmannFollow WSL Strategic Retail online at: https://wslstrategicretail.com/Follow Future Shop on Apple Podcasts at: https://podcasts.apple.com/us/podcast/future-shop-podcast-with-wsl/id1498794016Follow Future Sh
Insights Driving Superior Outcomes with Haleon's Sammi Zola & Pete Fox plus Kroger Precision Marketing's Andrew Butz
The CPG Guys are joined in this episode by Sammi Zola and Pete Fox from Haleon plus Andrew Butz from Kroger Precision Marketing.This episode was recorded at 84.51 in Cincinnati, Ohio.Follow Sammi on LinkedIn at: https://www.linkedin.com/in/samanthakliff/Follow Pete on Linkedin at: https://www.linkedin.com/in/pete-fox-91b57/Follow Andrew on LinkedIn at: https://www.linkedin.com/in/andrewbutz/Follow
Commerce Riff with Sri & PVSB - May 19, 2026
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics:Grocery InflationQuarterly EarningsStarbucks LayoffsTarget Board BattlesCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj’s Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISC
Partners in Driving Brand Growth with Kroger Precision Marketing's Barbara Connors & Brian Dowey
The CPG Guys are joined in this episode by Barbara Connors VP of Strategy & Activation and Brian Downey, Senior Director at Kroger Precision Marketing (KPM), the retail media business of Kroger designed to make brand advertising more effective by closing the loop between media exposure and store sales. Powered by 84.51˚ data science, and Kroger’s popular loyalty card program, KPM connects cons
Amazon Upfront 2026 Recap
The CPG Guys recap their attendance at the 2026 Amazon Upfront event which took place in New York City at the Beacon Theatre on May 11.CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj’s Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is pro
Commerce Riff with Sri & PVSB - May 12, 2026
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics:Giant Eagle partners with ibottaGeneral Mills LeadershipKraft Heinz increases marketing $$$Doordash resultsCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj’s Website: http://rhearaj.comLara Raj in Kats
Purpose-Driven Growth with MadTree Brewing's John FitzGerald
The CPG Guys are joined in this episode by John FitzGerald, Sr Director of Growth at Mad Tree Brewing Company. Founded in 2013, MadTree is an award-winning brewery that’s rooted in Cincinnati and planted in purpose. Driven to craft great beer - but more importantly - build a business dedicated to doing good, MadTree protects and celebrates nature while reducing impact on the environment. MadTree i
Total Market Measurement with NielsenIQ's Kim Cox & Richard Pereira
The CPG Guys are joined in this episode by Kim Cox, Managing Director NA Omnichannel Intelligence Solutions & Richard Pereira, Regional Product Leader, NA at NielsenIQ, the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth.Follow Kim Cox on LinkedIn at: https://www.linkedin.com/in/kim-cox-n
Commerce Riff with Sri & PVSB - May 5, 2026
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics:Kimberly-Clark Q1 2026 ResultsUnilever Q1 2026 ResultsWalmart Scintilla Media Data FeedReddit Q1 2026 ResultsCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj’s Website: http://rhearaj.comLara Raj in Ka
Driving Full Funnel Brand Equity Through Tubi with PepsiCo's Caitlin Winsor and Tubi's Chris Grillo
The CPG Guys are joined in this episode by Caitlin Winsor Senior Director of Media, Strategy & Investment at PepsiCo and Chris Grillo Vice President of Sales, CPG at Tubi, the most watched free TV and movie streaming service in the U.S.Follow Cailtin on LinkedIn at: https://www.linkedin.com/in/caitlin-coburn-winsor-80789810/Follow PepsiCo on LinkedIn at: https://www.linkedin.com/company/pepsic
Commerce Riff with Sri & PVSB - April 28, 2026
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics:KDP Quarterly earningsGen Z pre-games drinking before heading outMicrosoft Voluntary RetirementsTikTok MeasurementCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj’s Website: http://rhearaj.comLara Raj
Closing the CPG Gender Gap with The Female Quotient's Shelley Zalis
The CPG Guys are joined in this episode by Shelley Zalis, Founder & CEO of The Female Quotient. Founded in 2007, The Female Quotient (The FQ) is an equality services company that provides thought leadership platforms for women and develops solutions for organizations committed to closing the gender gap in the workplace. Co-Hosting this episode with PVSB is Jacqui Dynowski, co-host of SheCommer
Discovery-Led Commerce with TikTok's Patrick Nommensen
The CPG Guys are joined in the episode by Patrick Nommensen, Head, Strategic Initiatives, AMS & Europe, E-Commerce at TikTok.This episode was record in Las Vegas at Shoptalk 2026.Follow Patrick on LinkedIn at: https://www.linkedin.com/in/pnommensen/ Follow TikTok on LinkedIn at: https://www.linkedin.com/company/tiktok/ Patrick answers these questions:Patrick, you’ve been vocal about how TikTok
Commerce Riff with Sri & PVSB - April 21, 2026
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics:Uber Invests More in Delivery HeroDGMN introduces in-store audioConagra's new CEOGoop KitchenCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj’s Website: http://rhearaj.comLara Raj in Katseye: http
Phygital Commerce Media with Liquid Death's Benoit Vatere
The CPG Guys are joined in the episode by Benoit Vatere, Chief Media Officer for Liquid Death. As one of the fastest growing non-alcoholic beverage brands, Liquid Death uses comedy and entertainment to make health and sustainability 50 times more fun. We take low-calorie beverages and package them into infinitely recyclable cans that compete with the fun marketing of unhealthy brands across beer a
The State of Venture Capital & Private Equity with In/Organic Podcast's Christian Hassold
The CPG Guys are joined in this episode by Christian Hasshold, host of the In/Organic Podcast and Managing Partner of Resilient Edge M&A Advisors.Follow Christian on LinkedIn at: https://www.linkedin.com/in/hassold/Follow the In/Organic podcast on Apple Podcasts at: https://podcasts.apple.com/us/podcast/inorganic-podcast/id1710070954Follow the In/Organic podcast on Spotify at: https://open.spo
Commerce Riff with Sri & PVSB - April 14, 2026
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics:Unilever acquires GRÜNSSazerac Counters Pernod Ricard for Brown-FormanNutella in SpaceUpfront SeasonCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj’s Website: http://rhearaj.comLara Raj in Katseye: ht
Winning in Social Commerce with Gildan's Jason O'Toole & Katie Tripodi
The CPG Guys are joined in this episode by Jason O’Toole, Head of Connected Commerce & Media, and Katie Tripodi, Director of US Digital Merchandising and eCommerce Expansion at Gildan, a leading manufacturer of everyday basic apparel. The Company’s product offering includes activewear, underwear, socks, and intimates sold to a broad range of customers, including wholesale distributors, screenp
Key Themes at SXSW 2026 with Omnicom's Greg Brown
The CPG Guys are joined in this episode by Greg Brown, SVP of Innovation for the DAS Group of Agencies at Omnicom. Greg joins to share key themes coming from the 2026 SXSW which dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW® is best known for its conferences and festivals that celebrate the convergence of tech, film, music, education, and c
Commerce Riff with Sri & PVSB - April 7, 2026
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics:Amazon FBA SurchargeContainer Store gets a new ownerKristin Wolf promoted at UltaHome Depot's new CTOCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj’s Website: http://rhearaj.comLara Raj in Katse
Local Brand Building at Scale with Ace Hardware's Kim Lefko
The CPG Guys are joined in this episode by Kim Lefko, SVP and Chief Marketing Officer at Ace Hardware, which has over 5,000 stores around the world with the majority of those stores independently owned and operated by local entrepreneurs. Follow Kim Lefko on linkedIn at: https://www.linkedin.com/in/kimlefko/Follow RedVest media on LinkedIn at: https://www.linkedin.com/company/redvest-media/Follow
The Future of Grocery: Introducing GroceryLab with FMI's Doug Baker
The CPG Guys are joined in this episode by Doug Baker, VP of Industry Relations at the Food Marketing Institute. As the food industry association, FMI works with and on behalf of the entire industry to advance a safer, healthier and more efficient consumer food supply. FMI is a champion for the food industry and the issues that make a difference to our members’ fundamental mission of feeding and e
Commerce Riff with Sri & PVSB - March 31, 2026
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics:Dollar General getting new CEOPernod Ricard / Brown-Forman merger talksHenkel buys OlaplexThe perils of AI-generated contentCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj’s Website: http://rhearaj.co
Advertising in Everyday Moments with DoorDash's Vassili Samolis
The CPG Guys are joined in this episode by Vassili Samolis, Head of Ad Product at DoorDash, one of the world's leading local commerce platforms that helps businesses of all kinds grow and innovate, connects consumers to the best of their neighborhoods, and gives people fast, flexible ways to earn. Follow Vassili on LinkedIn at: https://www.linkedin.com/in/vassilisamolis/ Follow DoorDash Linke
Commerce Riff with Sri & PVSB - March 24, 2026
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics:GLP-1McCormick to acquire Unilever Food BrandsLast Mile DeliveryGeneral Mills woesCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj’s Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.
Expanding What's Possible for Retail Execution with FORM's David Gottlieb & Jeff Wrona
The CPG Guys are joined in this episode by David Gottlieb, Chief Revenue officer and Jeff Wrona, VP Product, Image Recognition for FORM, the makers of the award-winning market execution software GoSpotCheck and FORM OpX, and Trax, the industry-recognized global pioneer of Image Recognition, delivering AI-powered shelf-level insights that help brands and retailers improve execution, availability, a
2026 Early Emerging CPG Themes with CPGGUYS Hosts Sri & PVSB
The CPGGUYS hosts Sri Rajagopalan & Peter VS Bond discuss the emerging themes that dominated the first quarter of 2026 in the CPG and retail industry. From their iconic visit to CAGNY summarizing the presentations of 21 CEO's of some of the largest brands in the world to the reality of AI, there's something for everyone in this episode.Follow Sri on Linkedin at : https://www.linkedin
Commerce Riff with Sri & PVSB - March 17, 2026
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics:McKinsey AI BreachUlta Beauty ResultsTarget price reductionsKroger Growth PrioritiesCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj’s Website: http://rhearaj.comLara Raj in Katseye: https://www.katsey
Home Care Redefined with The Clorox Company's Oksana Sobol
The CPG Guys are joined in this episode by Oksana Sobol, Vice President of Insights & Decision Intelligence at The Clorox Company, Follow Oksana on LinkedIn at: https://www.linkedin.com/in/oksanasobol/Follow The Clorox Company online at: https://www.thecloroxcompany.com/Download the white paper on "Home Care Redefined" here: https://www.thecloroxcompany.com/home-care-redefined/Oksana
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