Unpacking the Digital Shelf
Unpacking the Digital Shelf is a podcast that explores the future of brand manufacturing in the digital age. Hosted by the Digital Shelf Institute, it covers topics related to e-commerce, digital shelf analytics, and strategies for consumer packaged goods (CPG) brands. The show aims to help brands navigate the complexities of online retail and digital marketing. Listeners can expect insights from industry experts and practical advice for optimizing their digital presence.
Episodes
How Cooki Haircare Turned Community Demand into National Distribution, with Jaimee Vilela, Managing Director, Cooki Haircare
Many brands spend years trying to earn their place on retail shelves. They pitch buyers, fight for space and hope their products will sell once they finally get there.
But what if you flipped that model? What if you built so much demand online that retailers actually came looking for you? That’s exactly what today’s guest has done. Jaimee Vilela is the Managing Director of Cooki Haircare, a fast-g
Consumers Don’t Want to Be Your Friend, and Other Truth Bombs, with Sarah Levinger, Behavior Strategist
So it turns out when you survey brand marketers, and then their consumers, you all are not on the same page. But if you get on the same page, if you get past logic and really mine the emotional layer of your consumers, you will strike gold. Sarah Levinson is a behavioral strategist for D2C, B2B, for brands small and large, and she has honed survey strategies and deep data analysis to deeply unders
Make People the Center of AI Transformation, with Jason O’Toole, Head of Connected Commerce & Media at Gildan
The apparel industry is super competitive, complex, and constantly in flux. No more than in how dramatically AI is transforming the industry and the way people work. Jason O’Toole, Head of Connected Commerce & Media at Gildan, has a saying that has served him throughout his experiences at brands like Spanx, Zegna, and his current role: when the game changes, you had better change with the game, a
You are the Agent of Your Own Future, with David Goodtree, CEO and Founder at Foodgraph
The leadership guru James C. Maxwell said “Change is inevitable. Growth is optional.” Feels apt to this moment, doesn’t it? People are anxious about the impact AI will have on their lives and careers. The pace and intensity of the change around us is likely to continue, so it is incumbent upon each individual to find their way through - to be their own change agent. David Goodtree, CEO and Founder
Building the Right Mindset and Motivations for Successful AI in Ecommerce, with Joanna Lambadjieva, Founder and CEO of Amazing Wave
As always with the three-legged stool of people, process, and technology, it’s the tech that gets all the buzz while it’s getting the other two legs right that really determine success or failure. Jo Lambadjieva, Founder and CEO of Amazing Wave and author of the AI in Ecommerce newsletter, invests all of her energy in helping ecommerce brands focus on enabling people to transform their processes u
Inside Digital & eCommerce 2026: What Retailers & Brands Need to Know, with Teresa Sperti, Arktic Fox & Gill Smythe, Salsify
In this episode, we unpack the key findings from the newly released Inside Digital & eCommerce 2026 report from Arktic Fox & Six Degrees Executive.
The report is a deep dive into how Australian retailers and brand manufacturers are navigating the next era of digital commerce, drawing on insights from more than 100 senior leaders across retail, eCommerce, marketing, digital and retail media. The c
Driving Growth through Omnichannel Presence and Product Innovation, with Aaron Zagha, CMO at Newton Baby
When last we met on the podcast in 2022, Aaron Zagha, CMO at Newton Baby, was selling some amazing baby mattresses through DTC. 4 years later, and a lot has changed - they’ve gone full omnichannel, expanded their product portfolio, and built a community of parents that are sticking with them, and their email list, for years. Managing all that change takes a ton of rigor, controlling the bottom lin
Wielding the Levers of Growth at a Challenger Brand, with Matt Kreuger, SVP Digital Commerce and Marketplaces, Buffalo Games
By the time he landed at his current Private Equity-led company, Matt Kreuger had 15 years under his belt building out ecommerce from scratch, growing global operations, and learning what it takes to drive growth across all different routes to the consumer. But as he says, “what was”doesn’t mean “what is”. Everything is always changing, and Matt, from his seat as SVP Digital Commerce and Marketpla
Parents and Carers: Driving Challenger Brand Growth Through Connection and Content, with Emily Jones, Ecommerce Channel Controller at HiPP Organic
Being a challenger brand in the highly competitive baby formula category is not for the faint of heart. To the contrary, at HiPP Organic it takes a lot of heart, built from the family founders who needed a formula that their own child could tolerate. They now own 7% of the formula milk category in the UK and growing. Emily Jones, Ecommerce Channel Controller at HiPP Organic, joined the podcast to
The 5 Key Principles of Best Practice in Retail Media with Bethanie Blanchard, Head of Strategy & Planning, Coles 360
Retail media is attracting more investment than ever. Budgets are increasing. Networks are expanding. Expectations are rising. But one big question still sits underneath all of it: what actually drives performance?
Because for many brands in the APAC region, retail media still feels like a black box. There are metrics. There are case studies. But there isn’t always clarity on what actually drives
Taking the DSI Community to the Next Level, with Jamie Clapper, Community & Content Manager at the Digital Shelf Institute
After one of the first gatherings of some ecommerce leads that I helped put together around 10 years ago, I will never forget what one of the attendees said to me - “thanks to this, I found my people.” From that sentence, the seeds of the Digital Shelf Institute were born. The desire to unite a community to figure all this stuff out together. Now the DSI is most fortunate to have another leader fr
Closing the Actionability Gap with AI, with Sunny Jiang, CEO and President at EyeBuyDirect Inc. and Sonal Gandhi, Chief Content Officer at The Lead
EyeBuyDirect sells millions of pairs of glasses every year on their website, which makes every instant a shopper spends on their site a moment of truth. Sunny Jiang, CEO and President at EyeBuyDirect Inc, saw the potential of AI to use data to bring the insights of those millions of consumers to actionable life for every corner of the site and for every employee at EBD. She joins the podcast along
Uncork Some Context to Drive Growth in BevAlc, with Bailie Duncan, Product Manager, Marketing Systems at Jackson Family Wines
The beverage alcohol industry is a complex beast with an intense regulatory environment and shifting consumer preferences. The foundational fuel for driving sales is product content that is always accurate and increasingly adaptive to the consumer’s context - an occasion, a specific meal, their budget. With 700 - 1000 new SKUs a year, Bailie Duncan, Product Manager, Marketing Systems at Jackson Fa
Getting to the Nano Layers of Product Experience Transformation, with Paige Chilson, Director of Site Merchandising at Jordan’s
As someone who grew up in New England, 100 year old Jordan’s Furniture was a brand that stood out among the rest. Eliot and Barry Tatlemen were the brothers at the head of the company who dominated my childhood TV with the funniest and most memorable ads, and their stores became destinations. In the present, the company now known as Jordan’s is continuing to evolve to create the next generation of
The Shopper is REALLY in Control Now, with Caroline Giegerich, VP, AI and Marketing and Collin Colburn, VP, Commerce and Retail Media at IAB
There are lots of consumer polling out there about why and how shoppers are using AI in the buying journeys, but you can’t trust what people say, you have to know what they do. Bring in the IAB. They, along with TalkShoppe, put together research that took direct signals from hundreds of shopping journeys to understand what is really happening out there between shoppers and their agents. And what i
Relevance and Inspiration: The Twin Forces to Drive Incrementality in Retail, with Florian Clemens, Director, Strategy, Proposition, and Measurement at Tesco Media
With a career spanning brand management at P&G and Danone, to 9 years at Amazon building out retail media globally, and now leading retail media at Tesco, Florian Clemens is a human representation of all sides of omnichannel marketing and consumer experience. He brings this deep perspective and insightful data to a rollicking conversation about how brands and retailers have ever better opportuniti
Owning the Experience Without Owning the Transaction, with Vera Skocic, Head of Customer and Strategy (Consumer & Commercial) at Techtronic Industries (Ryobi)
What happens when your brand doesn’t own the transaction, but still needs to influence the path to purchase and build a direct customer relationship? Ryobi is sold exclusively through Bunnings, which means the retailer owns the checkout. Vera Skocic, Head of Customer and Strategy (Consumer & Commercial) at Techtronic Industries, shares how Ryobi has built the right to play across the full customer
Running a Spin Cycle of Content for the Digital and Agentic Shelf, with Marilia Moreira, Digital Marketing Director at Whirlpool Corporation
Some of the most inspiring stories in our industry are when a company who has been a leader in their category for more than 100 years can find the grit, determination, and change management energy to transform to meet today and tomorrow’s shopper however and wherever they want. Like, say, Whirlpool. Marilia Moreira, Whirlpool’s Digital Marketing Director, has spent 18 years at Whirlpool, and is no
Precisely Curating Consumer Intent, Engagement, and Loyalty through Storytelling, with Dave Stamp, Digital Transformation & Consumer Experience Director at CVH Spirits
Once a person takes a tour of Bunnahabhain, one of CVH Spirit’s renowned distilleries in Scotland, established in 1881, it is likely that their average order value will double. The experience is the key. The trick is then to turn that experience into a long-term relationship with the brand across every touchpoint. That challenge lies in the creative and capable hands of Dave Stamp, Digital Transfo
Calm the F&^% down, and Other Thoughts on Agentic Commerce, with Russ Dieringer, Founder and CEO of Stratably
We really are trying desperately hard to be the no-hype machine on all this AI and Agentic stuff. We have an incredible partner in that effort, who brings outstanding research and analysis to the fight. Yes, listener, Russ Dieringer, Founder and CEO of Stratably, is back on the podcast following earnings season, CAGNY meetings, and his own research on behalf of his clients to present the reality o
The GUIDE Framework for Strategic AI Prompting, with Lauren Schiavone, Founder at Wonder Consulting
Lauren Schiavone spent 17 years at P&G as a brand manager and a builder of ecommerce from the ground up. She has now taken that wealth of process, tech, and organizational experience and combined it with a deep understanding of AI to create Wonder Consulting LLC. She works with teams to guide them from AI novice to AI expert, moving AI value from “write this email” to “optimize my PDP content acro
From Shelves to Screens: How Content, Community and Discovery Reshaped the Toy Industry with Belinda Gruebner, Fractional CMO and ex-CMO at Moose Toys
How do kids, parents and shoppers really discover brands today, and what does that mean for marketers trying to keep up? In this episode, Teresa sits down with Belinda Gruebner, former CMO of Moose Toys, to explore how the toy industry has evolved from catalogue-driven retail to creator-led discovery and always-on storytelling. Belinda shares lessons from scaling a global brand portfolio, building
AI Prompting Cheat Codes for Ecommerce Success, with Chris Perry, Chief Learning Officer at firstmovr
Over the past year Chris Perry, Chief Learning Officer at firstmovr, has had literally, and I mean that literally, hundreds of conversations with ecommerce leaders and doers about the ways in which AI can be wielded to simplify work and improve outcomes. As they often do at firstmovr, they generously created a new series of free content called PROMPTED that clearly lays out some of those AI cheat
From Driving Ecommerce at Three Distinctive Brands Comes a Lot of Wisdom, with Wendell Venerable, VP eCommerce, Congo Brands
Reckitt. Red Bull. Congo Brands. Working across an ecommerce powerhouse, to one of the most vibrant brands in the industry, and now at a feisty startup, Wendell Venerable, VP eCommerce at Congo Brands has amassed a ton of hard lessons and hard-fought victories. Wendell joins the pod to share generously from his past experience, and his view on the future of commerce in the next era.
“Just Go For It!”, and Other Stories from the Front Lines of AI Imagery, with Cliff Crosbie, VP, AI Consultancy at Bynder
With 4500 customers across every industry creating digital assets inside their platform, Bynder has a bird’s eye view of the rapid transformation of the process to make imagery and drive it to market. And how AI is transforming that cycle. Our guest Cliff Crosbie is VP, AI Consultancy at Bynder, and he brings both stories and data that illuminate the strategies and best practices that are working
New Research: Breaking Down IT and Business Silos, with Darren Silverman, SVP of Digital, Commerce & Media at Petmate, and Marni Edelhart, Director of Marketing at MikMak
Do you feel as though your IT function and marketing or eCommerce functions are not in sync? This is often the case in organizations but it doesn't have to be. It is time to break down the silos between IT and other business functions and start to think about every function as the business.
The Digital Shelf Institute partnered with MikMak to interview CIOs and business leaders from over 15 diffe
Transforming an Iconic Australian Brand for the Digital Shelf with Darryn Wallace & Carla Salsone, Bega
When an iconic Australian brand with 125 years of history realised it needed to evolve digitally, Bega’s leadership knew transformation couldn’t wait. Darryn Wallace, Executive GM of Retail Sales, and Carla Salsone, Head of Retail Marketing and eCommerce, join the podcast to share their journey so far and the lessons along the way. From adapting their approach to retailer engagement, to embedding
Your PDP Imagery Should Be a Revenue Booster, with Dave Feinleib, Founder & CEO at It’sRapid
Today, PDP imagery packs more of a punch in search and conversion than ever before, as the carousel becomes a full-funnel storyteller for both humans and agents. Dave Feinleib, Founder & CEO at It’sRapid, brought a set of New Year’s resolutions for your image strategy to power up their top line revenue impact.
Earn Early Trust to Win the Longer Consumer Consideration Cycle, with Daniel Reid, Principal Insights Analyst at Similarweb
The holiday shopping season is always the perfect petri dish for how consumer behavior is shifting, and the data from their journeys should be listened to. Daniel Reid, Principal Insights Analyst at Similarweb, joins the podcast armed with that hot off the holidays data that highlights the extended consumer shopping journey, and how earning confidence and trust early and often can get you in that
What to Stop, Start, and Double Down on in 2026: Finding the Balance for Success, with Todd Hassenfelt, Sr. Director, Global Digital Commerce Strategy & Execution at Colgate-Palmolive
The ecommerce industry over the last decade has relied upon the kindness of strangers, to paraphrase Tennessee Williams. People who, on the path of their career, share their discoveries, painful lessons, and future musings with the rest of their peers. One such person is our guest Todd Hassenfelt, Sr. Director, Global Digital Commerce Strategy & Execution at Colgate-Palmolive, who brings both his
New Research: Reinventing the Organization for Omnichannel Success, with Lauren Livak Gilbert, Executive Director of the Digital Shelf Institute
Getting omnichannel “right” is essential for sustained growth, profitability, and competitive advantage in today's rapidly evolving commerce landscape. The challenge is, most omnichannel companies have not taken the steps necessary to transform their business to better match the way their consumers shop. That’s why Lauren Livak Gilbert, my genius co-host and executive director of the Digital Shelf
Beyond the Traditional Marketing Mix with Ben Galvin, Sr. Director of Omnichannel Retail Sales & eCommerce at Monster Energy Corporation, Ash McMullen, Head of eCommerce at Advantice Health, and Donna Sharp, Managing Director at MediaLink
As retail media spending explodes and traditional measurement methods struggle to keep pace amidst inconsistent KPIs across retailers, marketing mix modeling (MMM) finds itself at a critical crossroads. New research from MediaLink and the Digital Shelf Institute lays out the challenges and evolving best practices in MMMs to transform marketing mix models from a quarterly planning tool into a dyna
Eat Your Pancakes to Fuel AI Big Bet Outcomes, with John Rossman, Managing Partner at Rossman Partners
Incremental growth in the future across ecommerce and agentic commerce will be unlocked by two major AI-driven trends - increased scale with increased specificity. Higher discovery driven by specific use cases, higher conversion rates through personalized experiences, and delivered on vastly more endpoints and agentic conversations. To be part of these trends early means taking some big bets on AI
Lessons from Africa on Localisation and Digital Shelf Growth, with Anna Adams, Digital Business & eCommerce Executive
Building digital shelf capability in emerging markets is a very different challenge, and few people know that better than Anna Adams. After leading eCommerce for Coca Cola and Philips across Africa, she’s seen firsthand how to balance global strategy with local realities in one of the most diverse regions in the world.
Anna joins the podcast to break down how she built capability with limited re
Speed and Agility Trump Scale and Heritage: Warning Signs from the Hidden Economy, with Jeriad Zoghby, Former Chief Commerce Strategy Officer at IPG
We have long looked to Jeriad Zoghby, CPG C Suite whisperer across leading commerce roles at Accenture and until recently Chief Commerce Strategy Officer at IPG, to bring the data and the color commentary about the big transformations and strategies necessary to win at commerce. He arrives at today’s podcast armed with two new sets of data about the platform shifts in CPG. Shifts that will demand
A Retail Media/PDP Silo-Busting Deep Dive, with Jack Lindberg, Head of Product Strategy & Design at Shalion
As long listeners of this podcast know, there’s few things that tick us off more than the retail media team and ecommerce team, and even supply chain, not finding a way to work together towards a single shared goal for max ROI. But that’s because it’s really hard. Our guest today, Jack Lindberg, Head of Product Strategy & Design at Shalion, has been working intensely on how teams can do some silo-
Authentically Influencing a High Consideration Sale, with Juliet Scott-Croxford, President of Americas at Brompton Bicycle
When you are a brand selling products that fuel a lifestyle, there can often be a ton of education, inspiration, and connection that needs to happen with the shopper before they convert. The team at Brompton Bicycles, creator of the foldable bike, is led in the Americas by Juliet Scott-Croxford. One of the marketing approaches they have refined to achieve that connection is bespoke campaigns with
Your AI Pilots Need to Grow Up to Keep Up, with Barry McGeough, Global Vice President of Innovation and Strategy at AmeriCo Group and Sonal Gandhi, Chief Content Officer at The Lead
The constant stream of AI announcements and prognostications can sometimes be paralyzing - you need to pay attention, but you can’t be distracted. The key to powering through and taking advantage of the opportunities of the era is staying focused on the business outcomes you mean to drive, and relentlessly shaping your AI strategy to match. From our guests Sonal Gandhi, Chief Content Officer at Th
The Best 2026 RMN Investment You Can Make is Aligned Incentives, with Mike Feldman, SVP of Commerce at Flywheel
The retail media network platforms continue to be the most powerful, measurable source of incremental sales and households in the industry today, and our guest Mike Feldman, SVP of Commerce at Flywheel, predicts that will continue to be the case in 2026. The big question is whether brands investing in it have organized their incentive structures to make sure they will spend their next dollar in th
Putting the Product Imagery Lifecycle in Hyperdrive, with Preet Singh, Founder and CEO at Imagine.io
The proven power of quantity and quality of digital imagery in the shopping journey is only going to increase in an era of agentic commerce. But meeting that moment requires a much more automated, scalable, and timely process for managing that product imagery lifecycle. Preet Singh, Founder and CEO at Imagine.io, is a strong advocate of the need to compress and combine the product development and
Reimagining Category Marketing: Collaboration, Retail Media & the Shopper - with Melissa Polglase, General Manager - Marketing & Retail Media, David Jones
Category marketing is no longer business as usual. In today’s retail landscape, it’s evolving fast - reshaping how brands collaborate with retailers and how retail media connects to the shopper experience. In this episode, Teresa sits down with Melissa Polglase, General Manager – Marketing & Retail Media at David Jones, to explore what’s changing and why. Melissa shares her perspective on how bran
The Path to Agentic Commerce Readiness, with Natalija Pavic, Senior Director Product Marketing at KIBO Commerce
“In this moment, the existential threat is the “do nothing” paradigm.” That little harbinger of potential doom is less depressing than you’d think - it’s more of a representation of how quickly our topic, Agentic AI is beginning to hint at the promise of becoming a real growth channel if you get it right. And the speaker of that teeny, tiny, doomsaying, Natalija Pavic, Senior Director Product Mark
The DNA of Winning in eCommerce: Lessons from Profitero’s 2025 Benchmark Study with Mike Black, Chief Growth Officer at Profitero
For the ninth year, Profitero has mapped the anatomy of eCommerce excellence and the 2025 results reveal an industry at an inflection point. Only 14% of brands feel “ahead of the curve,” but the leaders are rewriting what success looks like by embedding omnichannel into their organizational DNA. In this episode, we unpack the findings with Mike Black diving into the state of eCategory management,
Great Brand and Retailer Collaboration Starts and Ends with the Flywheel, with Brooke Chambers, Director of Growth & Strategy Merchandising at Kroger
A successful collaboration between brands and retailers rely on a shared understanding of the importance of getting the fundamentals right. There is a lot of noise and upheaval in commerce today, but according to Brooke Chambers, Director of Growth & Strategy Merchandising at Kroger, the strongest relationships come when there is a shared understanding of the consumer’s flywheel at that retailer.
Trust the Rhino, and other Stories from Best-in-Class Imagery, with Oliver Bradley, Digital Commerce Strategy & Operations Director at Neem
It’s not that many people who can say they’ve spent over a decade in ecommerce, and over a quarter of a century at a global powerhouse like Unilever, but Oliver Bradley, now Digital Commerce Strategy & Operations Director at Neem is one of them. And his obsession is making sure every digital shelf image works on every level - accessible to every consumer, telling a cohesive brand story, and inspir
Maximizing Growth Through Your CFO Relationship, with Matt Putra, CEO at fractional CFO firm Eightx
Lauren Livak Gilbert has been trying to get a CFO on the podcast for over a YEAR. It’s one of the most pivotal relationships you need to have to drive success and manage in tough times, and she finally found one who was ready to talk omnichannel turkey. Matt Putra, CEO at fractional CFO firm Eightx, joined the podcast with tough advice and a passion for building a bridge between finance and the bu
The Future of Shopping: AI, Retail Media and the Rise of Agentic Commerce with Roger Dunn, Global Retail Media Lead at Diageo
From smart carts to video ads and the rise of agentic shopping, Roger shares the trends brands need to get across now to stay relevant in the future of commerce. And with AI rapidly reshaping how shoppers discover and buy, Roger walks us through three frontiers of AI: inside AI, inside out AI and outside in AI, and what this means for brands showing up on the digital shelf. As a retail media speci
Calming the Roiling Waters of AI Hype, with Bjorn Rosander, Founder and CEO at Pynne
As Generative AI plunges into the Trough of Disillusionment filled with the roiling waves of AI hype, we wanted to bring on a guest to inject some wisdom and expertise to steer your ship of AI on to calmer waters. Holy tortured metaphors, Batman, we found him! Bjorn Rosander is Founder and CEO at software & applied AI consultancy Pynne, and he brings to the podcast sage advice and a framework that
Crossover Podcast Part 2: Humans + AI: Balancing Culture, Creativity, and Commerce Growth
In our first ever two part cross over podcast with Future Commerce we dive into the new DSI research on omnichannel org structures. Part 1 over on the Future Commerce podcast paints the picture of 2030 and what a more AI enabled world looks like. Part 2 dives into how to make that possible with actionable insights for brands navigating the change. Learn how to balance human strategy with AI agents
The Power of iROAS in Experiential Retail Media, with Andrew Lipsman, Commerce and Media Analyst, and Matt Eichorn, Co-Founder and CEO at Freeosk
Think of a store that's not just a place to buy things, but an experience you can see, hear, and touch. That's the essence of experiential retail media—the new frontier where advertising, content, and commerce merge to create memorable moments for shoppers, and incremental revenue for brands, in both the short term and long term.
Andrew Lipsman, Commerce and Media Analyst, and Matt Eichorn, Co-F
Commerce Search is Changing - How to Get Ready, with John Andrews, Co-founder and CEO at Cimulate
Your future incremental growth, in an era of conversational commerce, machine shopping, and agentic AI, will at its foundation require winning a whole new search competition. What are the elements of victory here, and what do you need to do to get ready. John Andrews, Co-founder and CEO at Cimulate, (with a C) comes to the podcast with a lot of answers, some guesses, and excitement about the ques
Going local on a global scale through effective product content management, with Amanda Green, General Manager Digital & Innovation, Treasury Wine Estates
In this episode of Unpacking the Digital Shelf – The APAC Edition, Teresa is joined by Amanda Green, General Manager of Digital & Innovation at Treasury Wine Estates, to explore how the business is reimagining its approach to product content management to meet the evolving needs of today’s digitally empowered shoppers across diverse markets.
Amanda shares how Treasury Wine Estates is navigating th
The Fight for the Buy Box Wages On, with Jennifer Elmashni, President at Potoo
With years of experience Leading ecommerce at Bic and Johnson and Johnson, Jennifer Elmanshi, now President at Potoo, wears the battle scars of the Buy Box wars. She stops by to share the war stories, the new tactics to come in the age of AI, and best practices for monitoring and organizing for rapid response to win your rightful place back.
New Retail Media Strategy Benchmark Study - Where do you rank?, with Gregor Murray, VP of Strategy, Digital Commerce Global
Digital Commerce Global recently came out with their 3rd annual deep-dive benchmark study on how brands are managing their retail media strategy (or, not.) The study’s author, Gregor Murray, VP of Strategy, Digital Commerce Global, returns to the podcast with all the key results that point towards the urgent opportunities for instituting organizational, financial, and measurement rigor in this cri
Preparing to Win at AI-Powered Product Discovery, with Matt Ezyk, Sr. Dir. of Ecommerce Engineering at Hanna Andersson
I found our conversation today about the AI-transformed future of commerce with Matt Ezyk, Sr. Dir. of Ecommerce Engineering at Hanna Andersson, both urgent and comforting. Urgent in that he strongly believes that consumer journeys and product discovery will be upended by conversational commerce and brands need to prepare, and comforting in that those in ecommerce and digital have spent their care
2025 in Focus: The State of Digital, Marketing & eComm in Australia
In this episode, we break down the key findings from the 2025 Digital, Marketing & eComm in Focus report — a comprehensive look at the evolving digital landscape for Australian brands. We explore the growing complexity of the digital shelf, the rise of retail media, the quick commerce revival, and the ongoing tech challenges brands face in managing product content. With insights from over 220 indu
Content is the New Commerce and Other AIR Takeaways, Andrea Leigh, Founder & CEO, Allume Group
Every six months, the ecommerce education consultancy Allume Group consolidates the output of expert conversations, annual reports, and the latest data to create their Allume Insider report, or AIR. It’s chock a block full of the most current insights into the present and future of ecommerce. Andrea Leigh, Founder & CEO of Allume Group rejoins the podcast with the takeaways from their latest resea
Building the Perfect Store Online at Scale and Speed, with Swagat Choudhury, Global Director of Perfect Store Online at Mars
Our guest today, Swagat Choudhury, Global Director of Perfect Store Online at Mars has been steeped in the evolution of digital commerce for almost 20 years, 17 of that at Diageo. Today’s conversation about where digital commerce is going, and global plus local transformation has as its core a really crucial reminder that the fundamentals of commerce have remained the same: using a loop of influen
From Billboard to Buy Button: Infusing Brand Everywhere, with Roald Van Wyk, Global Creative Commerce Lead at IPG
In chaotic times, trust becomes a premium value in the choices a consumer makes. That’s why so many brands invest heavily in creating brand experiences on the world’s most watched canvases, at the Super Bowl, the Oscars, the Olympics. But the most valuable real estate for your brand experiences may be where your consumers spend the vast majority of their time - in digital experiences often on the
Uniting Media and Merchandising for Growth at Kroger, with Jenny Holleran, VP at Kroger Precision Marketing and Jorge Alfonso, Head of Digital Merchandising at Kroger
Across brands and retailers, we are starting to see the long-standing silos that stand in the way of efficiency, growth, and accountability start to crumble. Today’s guests from Kroger are living proof of the power of this, with the media maven Jenny Holleran, VP at Kroger Precision Marketing having the important conversations and the united front together with Jorge Alfonso, Head of Digital Merch
From Cannes to the Future: AI, Brands & the Power of Human Connection
Recorded live from Cannes Lions, this episode dives into the future of commerce, creativity, and connection with special guest Eric. We unpack why brands are losing their voice, how AI is transforming everything from influencer marketing to grocery shopping, and why human experience still matters. It’s a fast-paced, thought-provoking conversation about what’s hot at Cannes—and what’s coming next.
Trends in Amazon Brand Strategy and Innovation, with Jay Lovelace, CEO at Jungle Scout
These are, how should I say it, interesting times to be a seller on Amazon. It’s good to be able to make decisions based on data in the midst of the chaos, so Jay Lovelace, CEO at Jungle Scout joined the podcast to lay out the trends that the data is identifying overall and across some specific categories that are on the move.
Surfing the Retail Media Wave, with Paul Brooks, Partner at Tenet Advisory & Investments, ex-Coles 360
For the first episode of the APAC edition of Unpacking the Digital Shelf, Teresa is joined by Paul Brooks, former GM of Retail Media at Coles360 to discuss the retail media scene in Australia. Paul shares his journey building one of Australia’s largest retail media networks, the growth phases retailers go through, and the real-world trade-offs that come with scaling these platforms. We also explor
The Budget Flows Where the Performance Goes and Other OmniCommerce Lessons, with Kacie McKee, Head of Omni-Commerce and Digital Acceleration at Kenvue
I don’t know whether it’s a holy grail, but certainly a worthy grail is getting your organizations to behave with an omnichannel mindset to hopefully connect with the consumer however and wherever they choose, driving better conversion and a more strategic joint approach with your customers. Kenvue has organized around that mindset to ensure that they are spending their next dollar in the most pro
BONUS EPISODE: Live Recaps from Cannes Lions Festival of Creativity
On this bonus episode of Unpacking the Digital Shelf you will hear the recap of each day of the Cannes Lions Festival of Creativity as Lauren Livak Gilbert sits down with Colin lewis & Kiri Masters each day to summarize the themes.
Live from Cannes Lions with Jeff Cohen from Amazon Ads
Tune in to hear some of Amazon’s announcements from Cannes Lions Festival of Creativity and how AI will change discover for the consumer.
Boosting the Search and Content Flywheel - An AI Case Study, with Bob Bowman, Search and Digital Shelf Expert at Win the Shelf and NEEM
While Global Head of Digital Commerce Search at Unilever, Bob Bowman, now Search and Digital Shelf Expert at Win the Shelf and NEEM, was at the forefront of introducing AI into his global search and content operations to scale the business impact they were able to have. He joined the podcast to share the under the cover essential components and strategies required to test and learn his way to bett
The Barcode is Getting WAY Smarter, with Kerry Morrison, Head of Retail and Marketplaces at GS1
That little barcode on the box, the engine of every sale, is getting a HUGE makeover, one that promises to transform the consumer’s shopping journey and their interactions with your brand. All powered by the new GS1 QR Code! There’s a ton of opportunity packed into that code, and Kerry Morrison, Head of Retail and Marketplaces at GS1 joined the podcast to make sure you’re getting ready to take adv
Operationalizing 3P for Greater Profitability and Growth, with Jordi Vermeer, VP of Revenue, North America at ChannelEngine
Love starting out with facts! Did you know, 47% of shoppers now start their buying journey on marketplaces. And 63% of consumers prefer buying from marketplaces? Seems like this 3P thing ain’t going away, particularly in chaotic times when having channels and listings that you can turn on and off, that you can control, can come in handy. Jordi Vermeer, VP of Revenue, North America at ChannelEngine
Using Unit Economics to Guide Decisions in Uncertain Times, with Colin Kaster, President of Strategy, Digital Advertising, and Operations at Equity Commerce
Times of chaos and uncertainty do have an uncomfortable but necessary side effect of focusing one’s mind both on what is important and what is within one’s control. This is certainly true in the zoom rooms and boardrooms of any company in commerce. For our guest Colin Kaster, President of Strategy, Digital Advertising, and Operations at Equity Commerce, an e-commerce agency optimizing Amazon and o
Conquer Amazon Vendor Central and Win, with Justin Leigh, CEO at Workflow Labs
Winning search and driving conversion are the two ecommerce victories that get the attention of the Amazon algorithm and drive the flywheel. Turns out, when brands struggle with those metrics, the cause often lies way, way down in the detailed depths of Amazon Vendor Central. Justin Leigh, CEO at Workflow Labs, joins the podcast to talk about strategies to identify the root causes of friction in y
It’s Time to Market to the Algorithm, with Tim Wilson, Chief Revenue Officer at ProductWind
Listeners of this podcast are experts at thinking about the consumer who is shopping in a digital context, and how to do their best marketing to win over those consumers in the moments of discovery and conversion. Tim Wilson, Chief Revenue Officer at ProductWind, thinks that you ought to marketing at another customer that you may be neglecting: the algorithm itself. Winning at that marketing motio
Legal Can Be Your Best Commercial Business Partner, with Josh Jacobs, Legal Director at North America Core Reckitt
Risk vs. reward. Does it always need to be a binary choice? Do you and your legal teams always need to be at odds? Well, there’s a new lawyer in town. And Josh Jacobs, Legal Director at North America Core Reckitt and his team have invested a ton of time and effort in building out a process of collaboration, education, and intense communication to change that paradigm and make his Reckitt legal tea
Bridging Gaps and Breaking Silos - How IT Drives Growth with Jon Harding of Conair and Lauren Livak Gilbert of DSI
Welcome to our first cross over podcast with eCommerce Braintrust. I joined Jordan Ripley & Julie Spear from Acadia as we chatted with Jon Harding, CIO of Conair about the latest DSI research report. We dug into how IT and the rest of the business need to collaborate to see success in 2025!
The Coalition of the Willing, with Heather Campain, VP, CPG Integrated Go-to-Market Strategy at Epsilon
So when Lauren invited Heather Campain, VP, CPG Integrated Go-to-Market Strategy at Epsilon, onto the podcast I immediately went to her LinkedIn, and here’s what I saw below her name: Unified Commerce Leader | Silo Slayer | Possibilist | Omni Integration | eComm| Marketing | Retail Media | Joint Value Realization | JBP | Product Dev | Data+Analytics | Transformation. That plus 10 years at JnJ, Hea
Strategies for Winning the MegaSales, with Sunava Dutta, Chief Product Officer at Pacvue
The MegaSales of the big retailers represent both risk and opportunity, and the size of both are constantly changing. Today’s guest, Sunava Dutta, Chief Product Officer at Pacvue, brings a ton of insights around overall strategic organizational and process best practices and a dive into the data and what it portends for this season of the Prime Days and the Walmarts Deals. It involves all the room
“How Can We Get More Product Content to the PDP Faster”?, with Carolan Di Fiore, Digital Content Deployment Manager at Hershey
“How Can We Get More Product Content to the PDP Faster”? That question is top of mind every day for Carolan Di Fiore, Digital Content Deployment Manager at Hershey. Drawing from her prior experience in Ecommerce and digital roles at other global companies like Bimbo Bakeries, Carolan hit the ground running at Hershey a year and a half ago, and joins the podcast to describe the strategies that she
It’s Our 300th Episode - What Have We Learned?, with co-hosts Peter Crosby, Lauren Livak Gilbert, and Rob Gonzalez
Three hundred freakin’ episodes of Unpacking the Digital Shelf! We celebrate by bringing together the 3 co-hosts to squeeze out the lessons learned from our generous and brilliant guests, and highlight where we think you’ll want to put your energies to make sure you, and your organization, are ready for the opportunities to come.
The Power of Love: Lean Into Loyalty, with Chris Perry, Chief Learning Officer at firstmovr
Loyalty is one of the most important components of love. It can also be one of the greatest drivers of your competitive advantage and growth in financially challenging times. Chris Perry, Chief Learning Officer at firstmovr and our own Lauren Livak Gilbert teamed up to dig into the best new practices of loyalty and describe them in a new research report, 8 Love Languages of Shopper Loyalty. We div
Are You a Leader or a Laggard in Your Retail Media Operation?, with Russ Dieringer, founder and CEO of Stratably
Retail media has been around long enough now for some clear trends to develop in terms of the best practices that lead to the best outcomes from your investment. Russ Dieringer, founder and CEO of Stratably, has returned with a refresh to their “How Brands Do Retail Media” report, which uses both quantitative and qualitative data from more than 70 large to medium-sized CPG brands to separate the l
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