Streamlined Podcaster: Save Time Podcasting with Systems and Automation
A podcast for solo podcasters who want to save time and avoid burnout by implementing systems and automation. Host Joe Casabona shares his 15+ years of experience running multiple podcasts, offering practical advice on streamlining the entire podcast workflow from idea to promotion. The show focuses on helping independent creators produce quality content efficiently without sacrificing quality or hiring a team.
Episodes
10 Questions Every Solo Podcaster Needs to Ask Themselves Before Episode 10
"I should start a podcast" is the 2026 version of the How I Met Your Mother "we should buy a bar" running joke — it sounds easy until you actually try to ship a show every week. That's why solo podcasters need a good system that works for you So instead of just handing you a system that. you may or may not use, in this episode I walk through the ten questions you need to answer before episode ten
Is Ecamm Worth It for Your Solo Podcast Workflow?
Whether adding video to your podcast is actually worth it, and how I do it without doubling my workflow. The tool I keep coming back to is Ecamm — I cover why I record video even when I don't release it, how isolated tracks save me in editing, and the new dual mode that gives you vertical clips without Opus Clip.Show Notes:eCamm— code "casabona" for 15% off your first monthGlingStream Deckstreamli
The Recording Setup That Saves Solo Podcasters the Most Time
The simplest recording setup that saves solo podcasters the most time. I share my under-$500 kit — Shure MV7+ at the desk, DJI portable mic on the go, and the YoloCam S3 if you want to add video — plus why I'd skip the $1,000 RodeCaster Pro and how to use the camera you already own.Show Notes:Shure MV7+DJI portable microphonestreamlinedfeedback.comRSS.com
3 Reasons Your Podcast Planner Is Your Most Important Podcast System
My accountant once turned pale white when I told him I was keeping my business records in a shoebox. Lucky for him, I was just joking.A shoebox isn't a system.I see the same thing happen with podcasters all the time. When I ask how they're keeping track of their episodes, the most common answers are "I don't" or "I use a notebook."And just like that shoebox, it works — until it really, really does
Podcast vs YouTube: The Key Difference Every Solo Podcaster Should Know
What makes a podcast truly different from a YouTube video? 🎧 In this 15-minute deep dive, we explore the blurring lines between podcasting and video content, sparked by Pete Davidson's new Netflix show that's being called a 'podcast' despite having no audio version.Using a fascinating analogy about watching soccer matches across Italy versus attending a live stadium event, this episode reveals tha
How to Run a Podcast Solo: 3 Tips for Better Solo Episodes
Solo podcasts are the way to go in 2026, for a lot of reasons. You control the full narrative. They are easier to produce. You can be authentic. And you can solve a very specific problem.But lots of people are uncomfortable recording solo episodes. So here are 3 tips to help you do it better.Make editing as easy as possible with the right tools and approachKnow what you're going to say by writing
The Best Podcast Production Process for Solo Podcasters in 2026
What should podcasters focus on in 2026? And how will that affect your recording and editing process moving forward?In this episode I'll cover the 2 biggest pieces of advice I've been hearing:Be AuthenticDo a Solo Show--About Streamlined Podcaster: This is the show for solo podcasters who love their podcast but hate how much time it takes. Each week, host Joe Casabona shares the systems, workflows
A Truly Free Podcast Hosting Plan
RSS.com has released their Free Local and Nice podcast hosting plan, and it's a truly free plan that doesn't limit you based on uploads, hours of content, or duration of episode in feed.It's a fantastic development for people who want to start a podcast with a little bit less risk.Here's what it means for you.Learn more at https://joec.pro/rss (affiliate link)*Disclosure: I am an evangelist for RS
AI and the Solo Podcaster: Does It Really Save Time?
The Independent Podcaster Report 2025 by The Podcast Host is out now. I break down my favorite parts, and offer strong opinions on making money, video, and AI.Unsurprisingly, many (about 30%) feel time-starved and worry about burnout...but does AI help prevent that? Not necessarily.--About Streamlined Podcaster: This is the show for solo podcasters who love their podcast but hate how much time it
Invest in Your Hobby
Something I hear far too often from podcasters is, "Well it's just a hobby, so I don't want to spend money."Imagine taking that approach with nearly any other hobby. As my friend Brian says, the only free hobbies are in nature, or at the library (and even there, you probably pay taxes to support the library).The point is, if you're even remotely serious about your podcast, you need to invest in it
Everything You Need to Know to Create a Voice Memos Podcast
Sometimes the simplest ideas create the biggest impact. A voice notes podcast — literally you talking into your phone for a few minutes — can deepen relationships with your audience, build trust, and even drive sales.I first started mine as a lead magnet, but realized the off-the-cuff episodes were connecting more than the polished ones. Turns out, your audience doesn’t always want perfect — they
Why Good Banter Can Make (or Break) Your Podcast
I'm starting to wonder if a host/co-host format is actually the best format for a podcast.I’ve been listening to a lot of different podcasts lately—rewatch shows, comedy shows, tech shows—and one thing keeps standing out: good banter makes a podcast worth coming back to.But here’s the catch…banter only works when it supports the mission of the show. Get it right, and you create a bond with your au
Taylor Swift Can't Help Your Podcast (But This Can)
Ever feel like your business eats up every free moment? The truth is, you don’t need Taylor Swift-level fame or Hormozi-style hype to succeed. What you actually need is space—room to create, promote, and step away without guilt.Like this episode? Subscribe to Streamlined Solopreneur too.That’s why I use the GAPS framework: Gear, Automations, Playbooks, and Support. It’s the system that helped me r
3 Things You Should NEVER Make Your Podcast Guests Do
Are you making your podcast guests do your work for you? Too many hosts fall into bad habits that frustrate guests and make their shows look unprofessional. Here are three common mistakes to avoid — and what to do instead.If you want to create a better guest experience and produce content your audience actually enjoys, this will help you cut the clutter and focus on what matters.Top TakeawaysNever
From Hobby to Income Generator: The 3 I’s That Turn a Podcast Into a Business
Many podcasters start with the hope that downloads and sponsors will magically appear — but if you want your show to make money, you need more than wishful thinking.This episode walks through the three essential “I’s” to transform a podcast from a casual hobby into a revenue-generating asset:Intention (know your audience and improve quality)Investment (put resources into the right tools and talent
How to Make Money with Your Podcast
Monetization is a super common problem for many podcasters. Most think they'll start a podcast, get a bunch of downloads, and sponsors will come looking for them.That is almost never the case — nor is it the case that sponsorship is the only option. And what I LOVE sponsorship. After all, I'm a sponsorship coach for my friend Justin, and RSS.com, for whom I'm the evangelist, just launched our PAID
Why I REFUSE to Record Podcasts Without Headphones (And You Should Too)
Hot take: If you're not wearing headphones while podcasting in 2025, you're doing it wrong. I don't care how good Riverside's echo cancellation is or what magic AI audio cleanup you're using - I will literally refuse to record with guests who won't wear headphones.In this episode, I explain why "fixing it in post" with apps like Descript and Adobe Podcast AI is actually making your audio WORSE, no
Red Flags: When "Podcast Invites" Are Actually Sales Calls in Disguise
Have you ever been invited on a podcast only for it to be turned into a sales call? Yeah, me too. And it's getting worse.In this episode, I break down the sneaky tactics some "podcasters" use to get you on what they claim is an interview, but is really just a thinly veiled attempt to pitch you their services. From deleting your episode when you refuse to buy, to publishing 5 episodes a day with ba
My "Brown M&Ms Test" for Filtering Bad Podcast Pitches
Remember Van Halen's famous "no brown M&Ms" rider clause? It wasn't because they were divas - it was a genius test to make sure venues actually read their contract. I've borrowed this concept to create my own screening system for podcast guest pitches.With 4-8 pitches hitting my inbox daily (and most being AI-generated garbage), I needed a better way to separate serious guests from spray-and-p
How Solo Podcasters Can Fix AI-Generated Podcast Pitches
Remember the alien in Men in Black asking for "sugar in water"? That's exactly what AI-generated podcast pitches sound like - almost human, but missing something fundamentally authentic.As someone who receives dozens of guest pitches, I'm seeing a disturbing trend: more people are using ChatGPT to write their outreach, and it's backfiring spectacularly. From generic "hope this email finds you well
Do People Really Just Want Content Summaries? The Problem with Apps Like Sonar
With AI-powered apps like Sonar promising to give you "just the highlights" from podcasts, and services like Blinkist condensing books into summaries, I'm asking the hard question: Are we missing the point of content consumption entirely?In this episode, I dive into why I think these summary services fundamentally misunderstand what makes content valuable. Spoiler: It's not just about the facts -
Do Episode Numbers Really Matter?
After 9 years of podcasting and approaching 500 episodes, I'm sharing my honest thoughts on whether episode numbers actually matter for most podcasts. Spoiler alert: they probably don't matter as much as you think!In this episode, I break down when episode numbers are crucial vs. when they're just technical baggage. I also share how I've been experimenting with my own show format, consolidating fr
My iPhone Podcast Workflow: Full Solo Production From Your Phone
Earlier this year, I set out to answer a simple question: can you reasonably record a podcast from your phone? As someone obsessed with gear and high-quality production, I assumed the answer would be no.But after some experimentation, I discovered that not only is it possible, but it can also be a game-changer for podcasters who want to create raw, behind-the-scenes content.Here’s how I streamline
How to Build a Great Website for Your Podcast (and Why You Need One)
Today I'm I’m diving into a topic that helped my own show take off back in 2016—creating a great website for your podcast.I didn’t realize it at the time, but my well-built podcast website played a massive role in growing my audience. Why? Because discoverability in podcasting is tough, and having a central hub—your own website—can give you a big edge.I’ll cover exactly what every podcast website
Why You Need More Engagement for Your Podcast (and how to get it)
Are you leaving valuable listener feedback on the table? I've been thinking about that a lot lately, so today we'll talk about how to engage your audience, gather crucial feedback, and build a thriving podcast community — while making it as easy as possible.You can send your feedback to https://podcastworkflows.com/feedbackHere are the main takeaways:Ask for Feedback Early, Regularly, and Everywhe
Why Your Podcast Episodes Should Have Segments
Ever wonder how to make your podcast stand out in a sea of content? After a serendipitous conversation at Podcast Movement 2024, I uncovered a game-changing strategy that could revolutionize your approach. Spoiler alert: It involves segments.I'll break down why rethinking your podcast structure can make a big difference. We'll explore how segments can help you give more value to your audience, mak
Save Time Editing Your Podcast: My Solo Podcaster Workflow
Do YOU feel like like you're spending too much time editing your podcast episodes? If you're anything like the people on my email list and and people I met at Podcast Movement, you do. So today, let's talk about 3 things you can do to save time in the edit (one of these shouldn't surprise you). (00:00) - Intro(01:24) - Hire an Editor!(06:26) - Take Good Notes(10:45) - Use Descript(17:33) - Wrappi
My Biggest Takeaways from Podcast Movement 2024
I’m back from Podcast Movement and as an extrovert who works by himself, from his house, I couldn’t feel more energized after an incredible event.I’m still processing all the great sessions and conversations I had, but there are a few topics that have floated to the top.Here’s what I’m thinking about most after the conference.Read the article and discuss here: https://podcastworkflows.com/what-im-
3 Things I'm Struggling With (for THIS Podcast!)
As I get ready for Podcast Movement, I've been thinking about this podcast and how it's been somewhat of a hodgepodge of content. I want it to be a great resource for podcasters who are looking to save time — or spend it the right way. And while it's always been an experimenting ground for me, I fear I've turned it into Frankenstein's Monster.So today, I'm talking about 3 things I'm struggling wit
Live Coaching: How to Monetize a History Podcast
Artie, host of The History Buff podcast, came to me looking for strategies to monetize and grow his show.Check out The History Buff here: here: https://www.thehistorybuff.co/Here are the main takeaways:Artie should leverage his experience as a tour guide to build credibility, but focus the podcast on his passion for discussing a wide range of historical topics rather than just his tour guiding.Sta
Save Time Podcasting: Faster Content Creation (Live Coaching)
Want to know how to create killer podcast content without spending all your time writing scripts? In this live coaching call, I sit down with Alex Standiford, host of the Partnership podcast and founder of Siren Affiliates, to tackle this common podcasting challenge head-on.We dive deep into strategies for generating fresh content ideas, from repurposing blog posts, to, getting feedback, and targe
How I Prepped 9+ Piece of Content in 4.5 Hours
In preparation for a recent vacation, I recorded and wrote a bunch of content to schedule in my absence.Today, I want to share with you how I churned out 9+ pieces of content over the course of 4.5 hours.For more content like this, join my mailing list: https://podcastworkflows.com/joinHere’s the output:3 YouTube videos3 podcast episodes from those videos1 blog posts1 live stream1 short form video
3 Things to Get the Most Out of Podcast Movement 2024
Podcast Movement is the biggest industry podcast (at least in the USA), and nearly every recognizable name in podcasting will be there. It's also a great place to meet fellow podcasters — it's one of the best networking opportunities. If you're going, or thinking about going, there are a few ways to make the most of your experience. And that's what today's "3 Things in Podcasting" covers! If you'r
What Are Show Notes (and do you need them)?
If you’ve been listening to podcasts for a long time, the idea of show notes is intuitive. It’s the text that accompanies a podcast episode. It usually has some description about the episode and links mentioned in the episode.This is CRUCIAL real estate for you to convert listeners into a more engaged audience. So today, we’ll discuss what are show notes, why you need them, and how to format them.
Podcasts Replace School Bells (3 Things in Podcasting)
Top story for me this week is schools in NYC replacing the bell with 60 second podcast episodes! "ABF Creative, the award-winning producer of Kids & Family podcasts, is proud to announce its innovative 'Mini Pods’ initiative in partnership with education technology company SonarCloud. This initiative replaces traditional school bells with 60-second educational podcasts, currently in over 120 New Y
The Seven Deadly Sins of Podcasting (and how to avoid them)
As I was watching the movie Se7en, I had a very strange thought: are your bad podcasting habits leading you down a path of (podcast) destruction? The movie is about the Seven Deadly Sins of the soul...but it got me thinking about how they might apply to podcasting. What “podcasting sins” are so great that they’ll lead to podfade (the unceremonious death of a podcast).How do the Seven Deadly Sins (
How to get Feedback From Your Listeners
Have you ever been in a situation where someone wants something from you, but they won't come out and ask for it? They'll hint at it, tip toe around the issue, or just hope you figure it out based on the look they give you. My kids do that all the time. A common problem I hear among podcasters is “no one shares the show/leaves reviews/sends in feedback.” I always ask the same follow up: “Are you
Spotify Adds Comments | 3 Things in Podcasting
Feeling overwhelmed by the constant changes in the podcasting world? You're not alone. With new tools and trends emerging every day, it can be challenging to keep your workflow streamlined and your audience engaged. That's why I do 3 Things in Podcasting — and this week was uncharacteristically busy following a holiday. Here are the links: YouTube’s Growth As A Podcast Power Player Revealed What G
5 Changes You Can Make to Grow Your Podcast Today
Does it feel like your podcast isn’t growing no matter what you do? You’re busting your butt trying to grow your podcast. You’re creating good content, promoting it on social media, asking your guests to share, and telling anyone who will listen about it. But nothing seems to be working.What if you could make a few small changes and see an increase in your listenership? I’m not talking a huge shif
Content Sawdust, NYTimes Paywalls Podcasts, Why Podcasts Fail (3 Things)
We're diving into the art of repurposing content with the "sawdust" approach, exploring the New York Times' bold move to put many of its podcasts behind a paywall, and dissecting the key reasons why podcasts fail. Whether you're looking to maximize your content's potential, understand industry shifts, or avoid common pitfalls, this episode has got you covered. Let's get started!Shadow Clock Zoomed
Should Your Podcast Have Seasons (or Just Breaks)?
Should my podcast have seasons? It's a common question, and honestly, I think there's a lot more nuance than people realize. That's certain true of me...at least until the last time I was asked. My answer was “yes, probably.” There are a lot of reasons to have seasons. However, a friend of mine, Doc Rock, has a more tempered answer. He said that seasons should serve a purpose.That’s when I reali
Answering YOUR Questions Around Creating an Engaging Podcast
It's another Q&A Episode! I gather some question from listeners, particularly focusing on the length and frequency of episodes, content creation, and branding. I tackle:Episode Length: There is no ideal length for a podcast episode; it should be as long as necessary to adequately cover the topic. Short, complete episodes are better than long, rambling ones.Content Creation: Confidence in havin
Libsyn + YouTube, Making Money, Trailer Swaps (3 Things)
3 Things in Podcasting for June 21st, 2024: Libsyn Adds YouTube API Support Libsyn has integrated with YouTube's new podcast API, allowing creators to easily publish video versions of their podcasts directly to YouTube. This is a major development for video podcasters.When to Start Monetizing Your Podcast Contrary to popular belief, you don't need massive download numbers to monetize a podcast. I
Podcast Ad Nauseam, Podroll, and Listening on 1.5x (3 Things in Podcasting)
It's another 3 Things in Podcasting!In today's episode, I cover:Sounds Profitable's Ad Nauseum report - I share my biggest takeaways and insights from this fascinating deep dive into how people listen to podcast ads and what we can do to improve them.RSS.com and Transistor.fm's new Podroll feature - Discover how this cool community feature makes podcast discovery easier and why I hope to see more
3 Things in Podcasting (VideoDub, Anchor, and Starting Right)
I'm trying a new series on this channel where I cover 3 things in podcast from the past week. Let me know on Twitter (@jcasabona) or via email (joe@casabona.org) what you think! 3 things Danny Brown would do different if starting a podcast today. Neil Veglio’s take on Spotify for Podcasters Riverside’s VideoDubBonus: RSS.com rolls out LITChapters 00:00 Introduction and Episode Overview 00:32 Three
Coaching Call: Growing a Podcast Focused on Non-Profits
It's time for a live coaching call! Today, I'm sitting down with Joseph and Kelsey from Greater Than Zero Percent, a podcast dedicated to sharing the incredible stories of nonprofits around the world.They're struggling with gaining engaged listeners, so that's primarily what we focus on. Want to book your own coaching call? - Go here to do a live one like Joseph and Kelsey: https://calendly.com/jc
Should I Really Use Dynamic Ads for Mid-roll Sponsors?
I wouldn’t call myself an avid Jurassic Park fan. I was a little shy of 8 when it came out, and being a young boy I did enjoy dinosaurs…and man did those dinosaurs look real at the time.There are a few scenes I remember vividly from the movie. One is the scene where they’re in the car, the water rippling as the T-Rex approaches. The other is a commonly memed (is that right?) scene of Jeff Goldblum
The Solo Podcaster's Tools Guide: Everything I Recommend
When I came up with the idea for Podcast Workflows — nearly a year ago at CEX 2023 — one of the aspects of the site was to have a “Tools” page — something that could showcase the tools used in the deep dives I was doing.But I didn’t want to rush it. I wanted to focus on the content and see where the site went. Well, I'm happy to announce that the Tools Guide is finally live!Show NotesCheck out the
What Makes Good Podcast Artwork in 2024?
One of my favorite scenes from Scrubs happens in Season 3, Episode 1. Sarah Chalke’s character, Dr. Elliot Reid, is sitting on her bed, reflecting on the fact that she gets walked all over at work — and she decides to do something about it. With Tom Petty’s American Girl playing, she wrecks her room. She changes her look. She goes back to the hospital much more confident and as a result, she’s muc
The Digital Storytelling Aspect of Podcasting
A family walks into a talent agency, and says, “Have we got the act for you…”If you’re familiar with this opening to a joke, you may have had a visceral reaction to it — either you think it’s hysterically funny, shamefully disgusting, or both. It’s the opening to the joke, The Aristocrats, and if you have a weak stomach, I don’t suggest you look it up.See, the point of this joke isn’t actually the
Thinking About Spotify, Exclusivity, Call Her Daddy, and Joe Rogan
Spotify has made a couple of big announcements this month. First, their second-biggest show, Call Her Daddy, ended exclusively rights. While the show will still be a Spotify show, it will be widely distributed (though video will still be exclusive to Spotify).Then, the following weekend, the same thing is happened with The Joe Rogan Experience (JRE). It will soon be available on other platforms, a
What I Learned Doing a Daily Podcast
As I write this, I feel stuck between two idioms. The first is, “Shoot for the moon, and you’ll land among the stars.”The second is, “he’s always swinging for the fences.”The former has a positive connotation. If you aim high, even if you fall short, you’ll still do something great. The latter can be negative. You’re constantly trying to hit a home run (and striking out) when a single will do.Last
Free Preview: Joe's Audio Notes
A few months ago I launched a free private podcast called Joe’s Audio Notes. The episodes are very short (7 minutes or less), where I share my thoughts on being a solopreneur, a podcaster, a parent, and other thoughts related to being a productive member of society.I'm sharing 3 of the episodes here (which you can find in the chapter markers): Thinking About my Content StrategyHow do you pick the
What's Up with YouTube and Podcasting (3 Things)
In a shift in focus for 3 Things in Podcasting, I'm going to look at industry news and try to align it with a trend so that you can better improve (and optimize) your podcast processes.There's been a lot in the news lately about stats and YouTube, and video podcasting in general — so that's what we'll look at today: how you should approach video for your podcast.LinksI’m seeing YouTube Music appea
Give Your Listeners the Gift of Clear Audio with Riverside
Back when I started my podcast, if I wanted clear, uncompressed audio that didn’t have that random robot voice you’d get from an unstable connection, I’d need to do a few things:Use Skype + eCamm Recorder (RIP) to record my audio cleanly.Send my guest clear instructions on how to record their audio with either Quicktime on the Mac, or Voice Recorder on Windows.Walk through the process with my gues
Should We Stop Repurposing Content (and Start Repurposing Ideas)?
At the beginning of 2023, it seemed that the maxim “repurpose your content” reached a fever pitch. More agencies are offering repurpose services, and we see lots more people posting the same content across multiple platforms. More people (myself included) are keeping video on for their podcasts to create clips from podcasts. With AI tools, that became easy. Feed one format into an AI and it spi
How to get More Comfortable Behind the Mic
On my wedding day, I was standing inside the church, in front of the altar, welcoming the 200+ guests we had invited as they came in and found their seats.My friend Alex came up to me at some point at said, “Joey — you look so calm and comfortable. On my wedding day, I was a nervous mess.”It’s true. I was feeling great on my wedding day; I didn’t feel those nerves because I was used to being in fr
Upgrade’s Short Form Strategy is Worth Trying
Upgrade is one of my favorite podcasts to listen to for Apple and tech industry news. I think they have some of the most measured takes and don’t fall victim to hyperbole.One interesting thing about Upgrade and many (if not all) of the shows on that podcast network, Relay.fm, is that the hosts don’t see each other. They keep the video off, even for them.Read the full story here: https://podcastwor
Voxalyze: The Google Analytics of Podcast Stats
One thing that’s as sure as the sunrise during the Christmas season is that kids and adults alike will look at the gifts under their tree and wonder what’s inside. They’ll stare at the box, hoping to find the answer without opening it.Before the gifts are open, they can be anything. It’s left up to our imagination.Podcast stats can feel a lot like that sometimes. That’s why today’s helpful podcast
Can Short Form Video Help Podcasters?
There’s a reason that movies have teaser trailers. That TV shows have short “hits.” “Tonight, on a very special Blossom,” came from somewhere.They are designed to create buzz, and entice viewers to go and watch the entire movie or episode when it comes out. And while they are a tried and true method for TV and movies, do they…or something analogous…work for podcasts?Read the Entire Article HereSub
Your Podcast Needs a Mission Statement
Anyone can make a podcast, right? Just pull up a microphone, hit record, then publish it out to the world. While it can be that easy, it’s not always that straightforward, particularly if you’re looking to use your podcast as a source of revenue. If you’re not considering who you want to reach and what would actually help them, you’re just a person on a mic shouting into the void. With just a litt
Podcast Systems Breakdown: Lessons From American History Tellers
A recent favorite podcast of mine is American History Tellers from Wondery. After finding History Daily back in April, I followed host Lindsay Graham’s work more closely — I was already a fan of him from American Elections: Wicked Game and 1865. One of the great things History Daily does is a “Saturday Matinee” episode, where they publish a full episode of another podcast. And in October of this y
Descript is the Swiss Army Knife of Podcasting
Batman’s utility belt. The Doctor’s Screwdriver from Doctor Who. Tommy Pickles’ toy Screwdriver1. These things could get our heroes out of whatever pinch they found themselves in.They were a tool for any occasion. And that’s what Descript is for Podcasters.Read the full article hereSign up for Podcast Advent--About Streamlined Podcaster: This is the show for solo podcasters who love their podcast
What's Your Christmas Song? (It's Podcast Advent!)
I am one of the unholy people who commit the seasonal crime of listening to Christmas music too early. I get the itch around early November, but exercise restraint until a week before Thanksgiving.Every year, I set aside some time to review and update both of my lists: the family-friendly one, and my personal list — a combination of classics and slightly more vulgar songs from my youth. This year,
Can long podcasts compete with short attention spans?
I actually think there are two misconceptions here. The first is we have shorter attention spans. TikTok increased its video length to 10 minutes, and the sweet spot for YouTube appears to be 12-20 minutes. People’s attention spans are short when they don’t care about the content. But when it’s good content, we can capture their attention.And Podcasters can absolutely leverage short-form content,
Sometimes you need to record twice
I had a rough weekend a while back, my friends. One Thursday I started to feel sick with the plague my children brought home from school. And I thought I had successfully avoided it.Still, I was feeling well enough to write scripts for one of my solo episodes before resting up. I figured I'd record it on Saturday...after I did rest.And I did. But it was a disaster. I was rambling, coughing, gettin
Find Your Bottle Neck
One of my least favorite things in the whole world is traffic. Mostly because traffic without a big causal event (like an accident, or road work) has always been super confusion to me. It seems like there no traffic, then traffic for NO reason, then all of a sudden it's gone. But the truth is, traffic is usually not due to one big event. It's a bunch of little things that add up to one big bottlen
How Friends Grew Their Viewership (and How You Can, Too)
I'm a huge Friends fan. Like...watch the whole series multiple times per year. Did you know they did something in Season 1 to grow their viewership 25%? Season 1, Episode 16 was called, “The One with Two Parts, Part 1,” it was the first of a crossover event with two other NBC shows. Before landing the role of Phoebe on Friends, Lisa Kudrow was a waitress named Ursula on NBC’s hit show Mad About
The best way to answer “Who are you and what do you do?
I want you to think about the times you make introductions to people. Maybe you’re introducing a coworker to your spouse, or a friend from one area of your life to a friend in another area of your life. You likely say something like, “Bob, this is Jean. Jean, Bob. Bob is one of the best copywriters I know! And Jean is fantastic at graphic design.” What you don’t do is say, “Bob, Jean. Jean. Bob.
What Platform Should You Use for Memberships?
Let’s talk about memberships….specifically the platforms. In the last few years, setting up a membership has gone from “hire a developer to build a custom site” to “I barely need a dedicated website anymore.”So let’s look at a few options that are good for podcast memberships. Memberful. They are really trying to corner the market on podcast memberships, and they’re doing a good job. Rich feature
Membership Perks: Low Effort, High Value
Membership…that is, charging a listener monthly for bonus content…is a great way to make money with your podcast. But you need to be cautious. It’s tempting to offer a TON of bonuses to make the membership seem more valuable. But what if no one…or even worse…ONE person…signed up. If one person signs up, you’re on the hook for all of those extras. Instead, take this approach: First, test the wat
Breaking Down The Breakdown: A Grand Experiment in Branded Podcasts
“You either die a hero, or you live long enough to see yourself become the villain.” Aaron Eckhart’s version of Harvey Dent said that in Christopher Nolan’s penultimate Batman film, The Dark Knight.Since its release in 2008, that quote has been referenced and misappropriated to fit situations because, let’s be honest, it’s a cool quote.Well, you can add another reference to the pile because it’s t
Creating Short Form Videos
I’ve decided – with a push from my new video editor, Zach – to create short-form videos for episodes. This required me to do a couple of things.The first is actually recording video. I’ve toyed with this in the past, and with other podcasts, but I’ve never done it consistently for How I Built It.Part of it was that I never thought straight interviews were compelling videos. But the other part was
Share Your Journey
Earlier this year, I had 2 conversations that really shaped how I view making content moving forwardThe first was Tim Stoddart of Copyblogger. He’s a prolific writer, a fantastic business owner, and super down-to-earth.He told me he doesn’t like the term “build in public.” He prefers to say, “Share your journey.”I love this because you’re not giving people a blueprint to follow (despite what the T
Grow Your Podcast with These 5 Steps
Here are 5 things you can do to grow your podcast:1. Get a Decent Mic. You don’t need to spend $400, but you should use a decent USB mic. I recommend the ATR-2100x2. Don’t just record and release. Too many people just record a Zoom call and release it as a podcast. Listeners expect more than that these days.3. Do a little research. Don’t go in cold. If you’re interviewing someone, do some backgrou
Use Dynamic Content for Timely CTAs
Today I want to talk to you about DAI, or Dynamic Ad Insertion. DAI is a way for you to automatically insert ads (or any audio clip) into your already produced podcast episodes. There are lots of services that allow this, like Transistor and Buzzsprout, which makes it super easy. The way it works is this:You upload your episodesYou upload the audio clip you want dynamically insertedYou mark whethe
Everything That Goes Into Making a Daily Podcast
There’s a myth that if you do something for 21 days, it becomes a habit. I say it’s a myth because it’s been debunked. Several times.The truth is, no matter how long a habit takes you to form, the more complicated it is, the more easily broken it is.So producing a podcast is likely not a habit you’re forming. It’s work you’re doing, as efficiently as possible, without sacrificing content. But list
Stop Using Zoom to Record Your Podcast
In an episode of the now-retired show Podcast Pontifications, Evo Terra drops a truth bomb for all the “record to tape” or “record and release” podcasters:But if you look at the larger universe of podcasting, which is now millions of podcasts strong, you’ll see that podcast listeners are voting for the kinds of shows that take more time and care than can be put into a linear record and release sty
The Perfect Way to Describe Your Podcast (and get more listeners)
Does anyone know you so well, they can describe you in a single sentence?When I was at Craft + Commerce, Mike Pacchione gave some great advice for when you tell stories:When describing someone, use a single sentence that instantly tells the listener who they are. Here’s an example:My dad always told people, “Joe would argue with Jesus Christ if he came off the cross.”You probably think I’m…opinion
Do Short-form Teaser Videos on TikTok
One way to grow your podcast audience is to leverage the audience you have on other platforms.Short-form video can be a particularly effective medium here because many of those platforms, like TikTok, prioritize discovery over followers.So here's what you do:1) Record a short-form video (vertical, 60 seconds long), taking about one thing from a recent podcast interview or episode. I try to do this
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