42courses Podcast
The 42courses Podcast offers bite-sized insights from the world's smartest minds, making big ideas simple, useful, and often funny. It covers topics like behavioural science, creativity, business, and psychology, minus the boring bits.
Episodes
Dave Duarte: The AI Habit That Makes You Think Better
Is AI making us smarter or lazier? Chris Rawlinson sits down with his old friend Dave Duarte, who spends his days teaching companies how to actually use AI, to compare notes on what's changed in the last couple of months (roughly two decades in AI years).In this episode:- The daily AI habit that makes Chris more curious- Why talking an idea through beats typing it- Why students' homework m
Nudgestock 2026 Preview with Dan Bennett
Trust is the thing every organisation says it wants and almost nobody can describe.Dan Bennett runs Ogilvy's behavioural science practice globally and curates Nudgestock, the world's biggest behavioural science festival. This year's theme is Trust Issues, so Chris got him on to take it apart: why trust breaks at an identifiable moment rather than quietly drifting away, what aviation wo
Dave Duarte: The Half-Life of Knowledge in the AI Age
AI is moving faster than anyone can keep up with, and most people are quietly knackered just trying. In this episode we sit down with old friend and fellow educator Dave Duarte to ask the awkward question: what's actually worth learning when every shiny new tool has the shelf life of a banana? Expect philosophy, paperclip machines, surprisingly creepy smart homes, and a genuinely useful framework
The Human Side of AI: Agentic AI & The Future of Workflows
In this episode, Chris and Conor McCarthy explore the move from standard Chatbots to Agentic AI.If you are trying to figure out how to move beyond basic prompts and build systems that actually do the work for you, this conversation is for you. Conor breaks down the confusion between simple workflows and true AI agents, sharing practical examples of how to automate everything from email triage to c
Richard Shotton: Marketing Secrets from "Hacking the Human Mind"
Why does a vacuum cleaner need a transparent case? Why do Pringles need to crunch loudly to taste fresh? And why are we willing to pay a locksmith more if they take longer to open the door?In this episode, we sit down with the legendary Richard Shotton to discuss his brand new book, Hacking the Human Mind. Unlike his previous bestsellers, Richard flips the script this time, analysing 17 of the wor
Tay Guan Hin - Why AI Can’t Replace Human Flaws
What do a NASA engineer, a knuckle duster, and a trip to Uzbekistan have in common?We sat down with creative legend Tay Guan Hin to find out. In this episode, recorded fresh from the historic Silk Road, Tay reveals why playing it safe is officially boring.His new book, Collide, argues that the best ideas don’t come from peace and quiet; they come from smashing things together. Tune in to discover
The Human Side of AI: Tools, Fears, and the Future
Is AI a job-killer, or is it the spark for a new creative renaissance? Join Chris (CEO, 42courses), Dave Duarte (CEO, Treeshake), and Conor McCarthy (AI Consultant & Engineer) for a candid conversation about navigating the choppy seas of the AI revolution.In this episode, we move past the doom-scrolling and focus on practical optimism. We discuss why AI is the "fastest depreciating asset human
The Science of Selling - Matt Sucha
Why do customers say "no" even when you offer them something for free? And how can simply changing a question double your sales?In this episode, Chris chats with behavioural science expert and Mindworx founder Matt Suchánek. A former actuary turned consumer psychology pro, Matt reveals why the secret to boosting sales isn't about giving people more reasons to buy—it's about givin
The Simple Secret to Better Health - Chris Read
Why are 95% of us deficient in the one nutrient that could slash our risk of disease by nearly 30%?In this episode, we chat with Chris Read, founder of the health company Indi. Chris breaks down his journey from the world of sleep products to becoming obsessed with nutrition, revealing the shocking truths about the food industry, from hidden "nasty emulsifiers" to the problems with tradi
Mike Sharman: Make It Newsworthy, A Viral Playbook
How do you turn a funny idea into primetime chatter and global buzz? In this lively episode, Mike Sharman shares the “Holy Trinity of marketing” that still wins today: activation first, scale it digitally, then PR the living daylights out of it. He breaks down how his team spoofed My Octopus Teacher" into the cult hit “My Creepy Teacher,” why curiosity is a superpower, and how to engineer vir
Rob Campbell & Paula Bloodworth - How To Think Like An Artist
Why are brands continually out-played, out-thought and out-innovated by artists with zero marketing knowledge, training or experience? In this delightful conversation with globally renowned strategy legends, Rob Campbell and Paula Bloodworth, we take a look at what you can learn from artists and how it can help you get ahead.Rob's Website: https://robcampbell.coPaula's Website: https://www
Alison Kosik - A No Fluff Guide to Fixing Your Finances
Why do smart, capable women still freeze up when it comes to money?In this episode of the 42courses podcast, former CNN anchor and author of What’s Up with Women and Money, Alison Kosik, opens up about her own financial journey and why money talk still feels taboo for so many women.From cultural conditioning to salary shame, Alison tackles the myths that keep women financially sidelined. She share
JoséPablo Dominguez: Design Obsessed
Chris from 42courses interviews JoséPablo Dominguez from Atla Design. José chats about how Mexican culture shaped his design thinking, the surprising role education played in unlocking his creativity, and his shift from marketing to full-time design. He shares lessons from starting his own agency, why colour is everything in branding, and why design is moving from minimalism to glorious maximalism
Greg Davies: The Psychology Of Investing
42courses' Louise Ward interviews Greg Davies from Oxford Risk, an expert in behavioural investing and the brains behind our new upcoming course, Behavioural Investing. They talk about how Greg got into behavioural finance, the mental biases affecting financial choices, and why sustainable investing matters. Greg discuses how important it is for people to recognise their own biases and emotion
Will Storr: Persuasive Storytelling
42courses Louise Ward interviews storytelling expert and all-around wonderful chap Will Storr. You'll learn about how to use storytelling in business situations, comms, and for a better life in general too.You'll also hear about the evolving role of storytelling in the age of AI as well as lots of other marvellously helpful insights.Find out more about Will at https://www.thescienceofstory
Erik Angner: How Economics Can Save the World
Economics isn’t just about numbers, graphs, or GDP, it can also be used to create a happier, more equitable world.In this episode, philosopher and economist Erik Angner, author of How Economics Can Save the World, shares how his unique perspective bridges the gap between data and humanity.Erik’s approachable style and deep insights reveal how economics can tackle some of the world’s most pressing
Nigel Taberner: Lessons from a Hostage Negotiator
What can high-stakes hostage negotiations teach us about leadership, persuasion, and building trust? In this episode, Louise gets to chat with former hostage negotiator and award-winning expert speaker Nigel Taberner.
From managing emotions under pressure to building trust in seconds, Nigel provides actionable insights for leaders and professionals navigating today’s complex and unpredictable wor
Dan Ariely's 2024 year in review
42courses founder Chris Rawlinson talks with Behavioural Science legend Prof. Dan Ariely about his year in review. You'll learn about the power of embracing randomness and luck, the incredible power of citizen committees, the state of humanity and technology and much more. Enjoy the listing.
Find out more about Dan at: https://danariely.com
Find out more about 42courses at: https://42courses.com
42courses Top Books and Learnings From 2024
Find out our favourite books and insights from 2024. You'll also learn tips about business success, personal finance, AI, happiness, and as usual, lots of creativity and behavioural science tips too, we even share in our dad joke of the year!
Learn more about us at https://42courses.com
Matt Wallaert: Behavioural Change at Scale
Ever wondered how to design products that truly change behaviour? In this episode, we sit down with Matt Wallaert, applied behavioural scientist, author of Start at the End, and founder of BeSci.io. He’s the brains behind helping global organisations build behavioural science into their DNA.
Oh, and he has a quirky twist, he only wears secondhand clothes sourced from an eBay script. Yes, really.
The Housefly Effect
This episode of the 42courses podcast is full of actionable tips for applying behavioural insights to your own lives. The lessons come from the new Behavioural Science book "The Housefly Effect."
The authors, B.R.A.I.N Creatives founder Tim den Heijer, and Behavioural Insights Nederland, founder Eva van den Broek, are two incredibly charming and smart experts in behavioural science.
You'll learn a
A Creative Masterclass from Ogilvy Brazil's João & Pedro
On this episode, we chat with an award-winning Brazilian creative duo, João Soares and Pedro Minari from Ogilvy. We go look at some of their work and go through all the stages from idea to execution. It's a mini creative masterclass full of advice! We also talk about some of the current creative trends, including how AI is impacting the creative process.
Enjoy the show!
Find out more about Pedro
Conor McCarthy: How To Navigate AI At Work
Conor McCarthy, AI consultant and teacher, discusses how you can best navigate the transformative role of AI in modern work environments. You'll learn the importance of continuous learning and upskilling, understand the common challenges organisations face when adopting AI, learn the strategic benefits of using AI as a partner in business, and get practical advice on creating custom AI solutions.
Dave Dye and Steve Harrison: The Howard Gossage Show
Legendary multiple award-winning art director and copywriter Dave Dye and Steve Harrison discuss their new book on the legendary 60s adman Howard Gossage.
This episode has a gold mine of tips and advice for creatives, young and old, so enjoy the show.
The book is called "The Howard Gossage Show" and is available on Amazon now at https://amzn.to/3XPuXes
Lola Bakare: Responsible Marketing
Multiple Award-Winning CMO advisor and author of the book "Responsible Marketing", Lola Bakare, talks with 42courses about her new book and how you can become a more responsible marketer and increase your brand loyalty and sales.
If you're interested in upskilling yourself in the world of creativity and marketing, you can check out all our courses at www.42courses.com
Prof. Michael Norton - The Power of Rituals
Join Michael Norton, Harvard Professor and author of 'The Ritual Effect,' as he explores the power of rituals in everyday life. Discover how rituals evolve beyond tradition, enhancing mental health, creativity, and innovation. Learn about brand rituals like Oreos, tips for creating your own, and the role of rituals in personal relationships and work teams. Chris and Michael also discuss ri
Tod Henry: Embracing Discomfort and Testing Your Limits
Todd Henry, author and consultant, discusses how to help creative professionals excel in their work. He also shares the five key areas to build skills in, as well as the key obstacles and how to overcome them. In this episode, your host is Zsa Perry from 42courses.
To learn more about Todd, head to: https://www.toddhenry.com
To learn more about our creative courses, go to https://42courses.com
Podcast: An interview with GPT-4o on The Future of Creativity and AI
We decided to interview GPT-4o in this week's episode because we've been so impressed by how well this new audio assistant can be. I edited out the many pauses and false starts in the AI's replies to make for smoother listening, but other than that, I kept the answers as they came.
We asked GPT about privacy, creativity, and the future of AI, as well as some fun "would you rather&
Adobe's Chris Duffey: AI and Creativity
Adobe's Chris Duffey discusses AI's impact on the creative world and what you can do to stay ahead of the game.
We also discuss AI in education, self-driving cars, and much more.
To find out more about Chris and his brilliant work, go to: https://chrisduffey.ai/
To take any of our creative courses, head to https://42courses.com
Matt Locke: Technology and Storytelling
The marvellous Matt Locke talks about behaviour, technology and storytelling. Matt used to head up innovation at the BBC and is one of the world's leading minds on multiplatform storytelling. If you want to tell stories in today's world that will stand out and get attention then take a listen to this episode.
Visit Matt's company: https://storythings.com
Visit our company: https://42c
Alice Sherwood on Authenticity
Alice Sherwood, author of Authenticity, discusses the concept of authenticity and its relevance in today's world. Alice explores the impact of technology, such as AI, on misinformation and the changing dynamics of authenticity in advertising, marketing, and art.
To view Alice's book, go to: https://amzn.to/3vUeRoy
To view all our courses, go to https://42courses.com
Bonnie Wan: The Life Brief
In this episode, we chat to the marvellous Bonnie Wan.
In this 45-minute podcast, Bonnie shares a playbook for no-regrets living from her book "The Life Brief". Bonnie also talks about her role as the head of strategy at Goodby, Silverstein & Partners, as well as leadership advice and much more.
You can find out more, get the book or even book Bonnie for a workshop at https://thel
Paul Zak: What makes people tick
In this episode, we chat to the incredible Dr. Paul Zak on the fascinating topic of understanding human social behaviours.
Paul is an American neuroscientist and neuroeconomist, as well as the founding director of the Center for Neuroeconomics Studies at Claremont Graduate University.
Paul chats to us about his numerous studies into how humans are able to co-operate effectively and easily, and
Laura Jordan Bambach: Creativity, Geekiness & SheSays
In this episode, we chat to the incredible digital designer, creative director and influential feminist, Laura Jordan Bambach.
Grey London's ex-President and Chief Creative Officer, Laura believes that creativity has the power to change the world for the better.
Here she chats to us about the cross over between creativity and geekiness, her tips for young creatives, the power of mentors and
Erik Kessels: Advertising, creativity & coming up with brilliant ideas
We chat to the incredible Erik Kessels on all things advertising, creativity & coming up with brilliant ideas.
Erik is a Dutch artist, designer, author, advertising guru, and curator with a great passion for photography.
In this episode Erik shares some marvellous tips on how you can come up with creative ideas, what to do when you feel uninspired, and how to tap into your hidden creative
Ryan Wallman and Giles Edwards: How Brands Blow
This week we chat with Ryan Wallman and Giles Edwards, the authors of the new entertaining marketing and creativity book, How Brands Blow. To get yourself a copy head over to https://amzn.to/3QOqVhG
Ian Robertson: How Confidence Works
Prof. Ian Robertson chats with our founder, Chris Rawlinson, about how confidence works. You'll learn why it's helpful (and not) and the factors that lead to an increase or decrease in your self-belief.
Learn more about Ian and order his book at: https://ianrobertson.org/
Learn more about us at https://42courses.com
Dan Ariely - Misbelief, why rational people believe irrational things
Professor Dan Ariely joins us to talk about his marvellous new book, "Misbelief", about why and how rational people believe irrational things. We also discuss how not to fall prey to corrosive information, lots of fascinating Behavioural Science and Psychology insights, and even his brand new TV show, The Irrational.
Learn more about Dan and order his book at: https://danariely.com
Lea
Eaon Pritchard & Dr. Lachezar Ivanov - The Psychology behind Brand building
In this episode, our co-founder Jake Courage talks about the psychology behind brand-building, debunking marketing myths, sharing the difference between differentiation vs distinctiveness, Category Entry Points and market segmentation. This week's speakers are the award-winning marketer, strategist and author Eaon Pritchard and marketing and brand-building consultant Dr. Lachezar Ivanov.
To r
Richard Shotton - Behavioural Science and the Illusion of Choice
The self-taught super successful behavioural scientist Richard Shotton shares his secret to finding his many incredible insights, as well as chatting about his new book "The Illusion of Choice" + we also discuss how you can get a pay rise too!
Richard's Website: richardshotton.com
Richard's Twitter: twitter.com/rshotton
Richard's new book: https://amzn.to/45vPOEr
Mark Ritson - Building Brands and the world of Marketing
The marketing legend that is Mark Ritson talks about how he got into the world of marketing and brand building, The Marketing MBA, which brands he thinks are doing well (and not), his bromance with Byron Sharp, and who he would most like to have a dinner party with too. Enjoy the podcast.
Marks Website: mba.marketingweek.com
Marks Twitter: twitter.com/markritson
Mark's LinkedIn: linkedin.com/i
Rory Sutherland - AI, Nudgestock and Creativity
A special podcast in the run-up to Nudgestock, we were supposed to talk about Nudgestock, but of course, in true Rory style, we ended up talking about everything 😂.
You'll hear Rory's wisdom and thoughts on AI, Advertising, Cannes Lions and, of course, Nudgestock 2023 too.
To celebrate our continued sponsorship of the event, if you use the voucher code NUDGESTOCK23 at checkout on 42courses
Rob Campbell - 'Creativity can achieve things that logic can't'
Rob says, “Creativity can achieve things that logic can’t”, which sums up the theme of our podcast episode with the incredible adman.
We chat to the brilliant Rob Campbell, Chief Strategy Officer for Colenso BBDO in Auckland, and one of the most awarded strategists in the world.
Rob shares his journey from wanting to be a policeman, to becoming a rockstar, and, finally, one of the most respect
Connor Swenson & Claire Dinan - How to avoid burnout
It’s time to give your ears a treat with our latest podcast featuring Connor Swenson & Claire Dinan.
In this episode, Connor & Claire chat to us about anti-burnout habits, AI and productivity, as well as practical tips on increasing your productivity and overall wellbeing.
Connor & Claire are the founders of Forgewell, a company that specialises in building healthier and more high
Patrick Collister - Awards Entry Advice and The Caples
Patrick used to help run Google's in-house agency and previously was the ECD of Ogilvy UK. He's judged at Cannes Lions and now runs the Caples, a free-to-enter (as long as you enter on time) advertising awards show that helps highlight great creative work globally.
In this podcast, Patrick shares how the Caples started and valuable advice for people wanting to enter and win more awards.
Y
Amani Duncan: All Things Music, Marketing & Advertising
The marvellous Amani Duncan shares her creative and career advice in this 42courses podcast.
Amani has worked with some of the biggest names in music, from P Diddy to Coldplay and more.
She also discusses lessons learned from her time as CEO and Chairwoman of BBH USA and as a Jury President at Cannes Lions and Dubai Lynx.
Enjoy the show.
Andy Nairn - Go Luck Yourself
We chat to the incredible Andy Nairn on his new book “Go Luck Yourself” - 40 tips on how to bring more luck into your life.
Andy is a creative tour de force, and is the founder of Lucky Generals, an ad agency that works with some of the biggest brands including Amazon, Virgin Atlantic and Yorkshire Tea.
In this episode, Andy chats about the inspiration for his new book, working with Amazon to crea
The Marketing Meetup's Joe Glover on all things marketing
In this podcast episode, we chat to the wonderful Joe Glover, founder of the Marketing Meetup, a community of 35k marketers around the world.
Joe chats to us about Marketing Meetup’s mission to educate, connect and bring people together with kindness.
He also shares his hopes for the Marketing Meetup's future, the importance of storytelling and many marvellous marketing insights.
Enjoy the listen.
Nir Eyal: Changing Habits For Good
This week, we're delighted to chat to the incredible Nir Eyal.
Nir needs little introduction, but for those who may not know him as well, he is a marvellous Behavioural Designer who helps companies build products and services that promote healthy habits in users' lives.
He is also a best selling author of "Hooked: How to Build Habit-Forming Products" and "Indistractable: How to Control Your
Annie Duke: Knowing When To Quit
In this podcast episode, Annie Duke shares why we should all start a new relationship with the word "quit".
We discuss the bias in the language of quitting, share lots of incredible examples, and the behavioural science behind them.
You'll also get advice and recommendations, so you will know when it's right to walk away and quit.
You can get Annie's incredible new book here: amzn.to/3gmFr
Terry Behan - Human Centered Design
Terry Behan is a design practitioner and teach at Parsons School of Design. In this episode Terry shares how you can use design thinking to create better products and services, and also talks about our new course that he helped co-create called Human Centered Design.
We hope you enjoy the show and if you want to check out the course go to 42courses.com/courses/human-centered-design
Meik Wiking - Happiness and My Hygge Home
Meik Wiking talks about his new book "My Hygge Home - How to make your home a happy place" and shares some marvellous happy tips for how to make your home a happier place, including how candles and artichokes can help bring families closer together!
📖 Get the book at https://amzn.to/3qWrc5S
🏆 Take the Happy Course at https://www.42courses.com/courses/happiness
🏆 Take the
Prof Eric Johnson - Choice Architecture
The incredible Prof Eric Johnson talks about choice architecture and behavioural science.
Eric lives in New York and is the Norman Eig Professor of Business and the director of the Center for Decision Sciences at Columbia Business School. He has been the president of both the Society for Judgment and Decision Making and the Society for Neuroeconomics...basically, he is really really smart and al
Dr Iain McGilchrist - Understanding the human brain
Dr Iain McGilchrist joins Chris Rawlinson in this 42courses podcast to talk about the marvels of the human brain, creativity, sleep and more.
Dr Iain McGilchrist is a psychiatrist, author and possibly one of the greatest thinkers alive and has spent most of his life studying the brain and the uniqueness of its two hemispheres.
During our chat, Iain tells us about his journey into un
Greg Davies - The Rules of Investing
We chat to the marvellous Greg Davies about simple rules for investing, why investors are often their own worst enemies, and his brilliant tips and advice for people starting out in investing.
Greg is a specialist in applied behavioural finance and is currently the Head of Behavioural Science at Oxford Risk, where he is working on building software to help people make better financial decisions.
B
Patrick Fagan - Using behavioural science to make your marketing more effective and personal.
We chat to the marvellous Patrick Fagan on all things behavioural science. Including what sparked his interest in behavioural science, his career highlights, the O.C.E.A.N. framework that looks at the big 5 personality traits in people and much more.
Enjoy the listen, and be sure to check out Patrick's brilliant course, Behavioural Science for Effective Messaging.
Rory Sutherland - Nudgestock's 10th Anniversary
The one and only Rory Sutherland looks back at 10 years of Nudgestock and shares some of the highlights of what to expect for Nudgestock 22 this year.
You can sign up to Nudgestock for free at www.nudgestock.com and if you want to look back at some of the highlights from the last 10 years you can take our free Nudgestock course at www.42courses.com/courses/nudgestock
Dan Bennett - Behavioural Science stories and Nudgestock 22
In this episode we talk with Dan Benett who heads up the Behavioural Science division at Ogilvy.
Dan shares some of his favourite behavioural science stories and also shares what to expect for this year's highly anticipated Nudgestock taking place on the 1oth June.
Enjoy the listen and if be sure to sign up to Nudgestock, it's totally free and incredible - https://nudgestock.com/
Dilip Soman & Nina Mazar - Solving real world problems using Behavioural Science
In this podcast, we chat to two of the most incredible behavioural scientists in the world.
Together Dilip Soman and Nina Mazar share their passion for solving real world problems, and making better decisions to improve wellbeing using behavioural science.
They also share some insights into their new book, Behavioural Science in the Wild and highlight some of their favourite, standout
Stephanie Benedetto on overcoming Circular Economy barriers
We had the honour to chat to the incredible Stephanie Benedetto about her business, overcoming Circular Economy barriers, how to combat waste issues globally, and more.
Stephanie is the founder of Queen of Raw, a marketplace to buy and sell sustainable fabrics and textiles. In the podcast, she explains the spirit and ethos of her company, which comes from her family being in the textile industry f
Kate Toon - Tips on Copywriting & Running Your Own Business
We chat to the wonderful Kate Toon on all things copywriting, and much much more.
Kate is one of our most-loved thought leaders in our Copywriting course, and in this episode she chats to us about moving to Australia, what life is like in big ad agencies, and all of the lessons she has learnt running her own business.
Kate is an award-winning misfit entrepreneur, who works with small b
Raz Godelnik - The Circular Economy
This week we chat to the brilliant Raz Godelnik about all things Circular Economy.
The Circular Economy gives us a promise of a new and better economic system. It's all about how we can better use our resources and drastically reduce our consumption, and creation of waste.
Raz is an assistant Professor of Strategic Design & Management at Parsons School of Design in New York City. F
2021 Review Part 2 - The Learning Strikes Back
After yesterday's part 1 where we revealed our Top Books of 2021, today we discuss our best learnings of the past year.
2021 Review Part 1 - Best Books of the year
The 42courses team share their stand out books of the past year.
2021 year in review part 2 released tomorrow, where we discuss our top learnings of the year and Chris talks about the plans for 2022.
Jake's Best Books of 2021
Richer, Wiser, Happier: How the World's Greatest Investors Win in Markets and Life by William Green
Work the System: The Simple Mechanics of Making More and Working Less by S
Melina Palmer Podcast - What your customer wants and can't tell you
Melina Palmer is founder and CEO of The Brainy Business, which provides behavioural economics consulting to businesses all around the world.
Every episode of her podcast, The Brainy Business is about behavioural economics and Melina’s at episode 178 now, so there’s a lot for you to digest there. .
Melina worked in corporate marketing and brand strategy for over a decade before earning her master’s
Rory Sutherland and Pete Dyson - Transport for Humans
Today Rory Sutherland is here, speaking with his co-author Pete Dyson about their new book, Transport for Humans: Are we nearly there yet?
The book is about how engineers plan transport systems, but people use them.
An engineer's measure of success – speed, journey time, efficiency – are often not the way that passengers think about a good trip.
We might consider habit, status, comfort, variety an
Pete Judo - How to start a career in Behavioural Science (and as a YouTuber)
During the week, Pete is a behavioural science practitioner at Ogilvy, working with the marvellous Rory Sutherland.
He is also the creator behind the popular Behavioral Science YouTube channel, Pete Judo.
Pete’s YouTube channel shares fun explanations of key concepts in Behavioural Economics and psychology,
He’s already attracted thousands of subscribers in the short time since he started th
Dan Nelken - A self help guide for copywriters
Dan Nelken is an award winning freelance creative director for Canada’s top creative ad agencies, the world's largest brands, and rising start-ups around the world.
And he’s the author of the soon-to-be-released, A Self-Help Guide for Copywriters, due out in October 2021.
He has a quickly growing newsletter entitled, A Self-Help Guide for Creatives, where he helps marketing professionals build the
Nina Jervis - How to write a blog, How to become a freelance writer and a 42courses student review
Nina Jervis is a Freelance writer, an author and a course creator.
Nina wrote - I’d rather get a cat and save the planet: Conversations with childfree women.
This book takes a warm and lighter hearted look at what can be a tricky topic to discuss.
She used to be a corporate HR manager, but changed careers to become a freelance writer - and that is quite some story of how she managed that transitio
John Yorke - Why Storytelling is so important
John Yorke is the author of INTO THE WOODS – the biggest selling screenwriting book in the UK for the last six years.
John is a double BAFTA winner (as programme maker) and multi BAFTA winner (as commissioner).
In his TV career, he has worked as both Head of Channel Four Drama and Controller of BBC Drama Production. And he has been involved in such massive hits as Wolf Hall, Life On Mars, The
Louise Ward - Behavioural Science and learning with 42courses
Louise Ward is the co-founder of The Behavioural Science Club on LinkedIn.
Each week, the group speaks to the leading speakers and authors from the field of Behavioural Science.
The club only started in June 2020, but already has over 4500 members.
Louise has been in market research for 30 years, also represents Ireland at the World Admin summit and is a mentor in a program for entrepreneurs start
Jay Baer - Marketing with empathy
Jay Baer is a marketing, customer experience, and customer service keynote speaker.
He is a New York Times best-selling author of six books (including Talk Triggers and Hug your Haters).
He's an internet pioneer, a 7th-generation entrepreneur and the founder of five, multi-million dollar companies.
He’s Funny. Factual. Fantastic.
That’s why in 27 years of marketing expertise, Jay has w
Invisible to Invaluable - Jane Evans and Carol Russell
Invisible to Invaluable - Unleashing the power of midlife women is a celebration of what midlife women do, who they are and what they are capable of. It's a rallying cry for midlife women to change the world for the better.
We speak to the fantastic authors Jane Evans and Carol Russell.
Jane Evans is one of her generation's most successful advertising women, In 2019 she was presented with a Lifet
Derek Walker - Copywriters, a rallying cry!
Respecting the craft of copywriting, being strong as a copywriter in an agency, the most important characteristics of a good copywriter, and much more...
It's all under discussion by Derek Walker, who is the owner of Advertising Agency Brown and Browner.
Derek’s worked in advertising for nearly 20 years on an enormous amount of impressive clients and accounts.
He’s very active on Twitter ( @derekl
Vikki Ross - How to have a career in copywriting
Vikki Ross has been copywriting for over 20 years for massively famous global brands. She specialises in branding and TOV and travels the world telling businesses how to speak.
Vikki is a champion for copywriters on Twitter, organising some of the best get togethers such as #copywritersunite #copysafari @copynights and even an event called Copy Cabana.
Vikki has received multiple awards in recogn
Rob Stephenson - How to improve mental wellbeing in workplaces and life
Today you’ll hear tips to help normalise the conversation around mental health and smashing the stigma, to reach Better mental wellbeing
Rob Stephenson is a mental Health campaigner
He’s the founder of the InsideOut LeaderBoard, which showcases senior workplace leaders, who are open about the fact that they have a mental health challenge.
Rob always speaks openly about his own diagnosis of bipolar
Simon Lancaster how to speak like a leader, write a book and not be scared of public speaking
Simon Lancaster is one of the world's top speechwriters. He has written 3 books on speechwriting and the language of leaders. He talks about sounding like a leader, how to write non-fiction books, how to write a great speech and not be afraid of public speaking.
Chris Rawlinson - How to make a start up and enjoy it
Chris Rawlinson, founder of 42courses.com talks about
Why he started the company
His relationship with Rory Sutherland
Applied Behavioural Science
Sir Ken Robinson
Love of learning
How the courses are created with the Thought Leaders
Reviews, Feedback and Questions from students
Mark Bowden on Body Language, Public Speaking and The Behavior Panel
Mark discusses body language, public speaking, dyslexia, The Behaviour Panel… and gives a fantastic response to the duck/horse question.
Mark Bowden is a world-renowned body language expert, keynote speaker, and bestselling author of 4 books, most recently with Truth and Lies - What people are really thinking.
Founder of communication training company TRUTHPLANE®, Mark’s live and virtual keynote
Amelia Torode - How to get really great at strategy
Amelia shares advice on how to be successful at strategy, as well as chatting about the wonderful Jeremy Bullmore, the curiosity of Sherlock Holmes, and even Japanese swordmakers.
Amelia is the co-founder of wearefawnbrake, former CSO at TBWA\London, is one of the UK’s most influential strategic thinkers having been named by Campaign magazine as “Planner Of The Year.” Amelia is a relentless think
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