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Let's Talk Loyalty

Let's Talk Loyalty

Paula Thomas 784 Episodes Jul 2, 2026

"Let's Talk Loyalty" is an industry podcast for loyalty marketing professionals. It offers weekly insights and marketing ideas from loyalty specialists around the world. The podcast aims to help professionals stay updated with the latest trends and strategies in loyalty marketing.

Episodes

Beyond the Points: What Loyalty Really Means | The Nudge Lab (#785) Jul 2, 2026 49:34 AI platforms are changing how customers discover brands.Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.Sign up for their live session at loyaltyinsiders.com.--------------------------------Dr Kaveer Maharaj, CEO of The Nudge Lab, who holds a PhD in Loyalty and Behavioural Science joins Let's Talk Loyalty and Loyalty TV to challenge how the indus
Best of the Back Catalogue | Creating Emotional Connections That Last (#784) Jun 30, 2026 34:26 AI platforms are changing how customers discover brands.Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.Sign up for their live session at loyaltyinsiders.com.--------------------------------This week, we revisit our conversation with Kim Hardaker Former Vice President of Loyalty & Partnership from Etihad Guest, now VP of Loyalty & Sustain
Epsilon: Driving Commercial Change Through Gamification (#783) Jun 25, 2026 41:10 This episode of Let’s Talk Loyalty and Loyalty TV is a Perfect Master Class in Gamification. We had the pleasure of talking to Mrinalini Chowdhary, Director of Strategy and Insights at EMEA Epsilon.Epsilon has been helping clients deliver loyalty objectives globally for more than 50 years. Epsilon Loyalty combines deep loyalty expertise with enterprise-grade technology to create growth-based progr
Best of the Back Catalogue | Gamification and Loyalty Innovation at Dell (#782) Jun 23, 2026 01:06:43 AI platforms are changing how customers discover brands.Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.Sign up for their live session at loyaltyinsiders.com.--------------------------------We revisit insights from Dell’s Mitch Kennedy on how one of the world’s most iconic technology companies is “powering the next technological revolution” throu
Zeta Global: Turning Loyalty Data into a Growth Engine (#781) Jun 18, 2026 51:55 Zeta Global explores how organisations can unlock the full value of loyalty data and turn it into a powerful driver of customer growth, in conversation with Georgia Gkolfinopoulou and Chad S.White. Despite widespread recognition of loyalty programs as key engagement engines, many brands still struggle to translate data into action.Drawing on insights from a Forrester Consulting study, the discussi
Best of the Back Catalogue | How Sky VIP Redefined Customer Loyalty (#780) Jun 16, 2026 44:29 AI platforms are changing how customers discover brands.Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.Sign up for their live session at loyaltyinsiders.com.--------------------------------When Sky recognised that loyal customers didn't always feel rewarded for their commitment, it transformed its approach to customer loyalty.In this classic Let
Inside Hyatt's Loyalty Strategy: Why Care Creates Customer Advocacy(#779) Jun 11, 2026 49:12 AI platforms are changing how customers discover brands.Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.Sign up for their live session at loyaltyinsiders.com.--------------------------------Laurie Blair, SVP of Global Marketing & Loyalty at Hyatt, joins us today to unpack how Hyatt is redefining loyalty through its purpose of care. From “Empa
Best of the Back Catalogue | ebookers Bonus+ Rewards Programme (#778) Jun 9, 2026 40:54 AI platforms are changing how customers discover brands.Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.Sign up for their live session at loyaltyinsiders.com.--------------------------------As loyalty programmes continue to evolve, some of the most valuable lessons come from brands that focused on simplicity and customer value from the start.In t
Rory Sutherland & Dan Bennett on Behavioural Science, Loyalty & How People Really Decide (#777) Jun 4, 2026 56:49 AI platforms are changing how customers discover brands.Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.Sign up for their live session at loyaltyinsiders.com.--------------------------------In this episode we are delighted to interview Rory Sutherland and Dan Bennett, respectively the President Emeritus and the Senior Partner, Lead of Behavioural
Best of the Back Catalogue | Rakuten Rewards — Affiliate Marketing, Cashback & Global Partnerships (#776) Jun 2, 2026 39:09 AI platforms are changing how customers discover brands.Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.Sign up for their live session at loyaltyinsiders.com.--------------------------------In this Best of Our Back Catalogue episode, we speak with Kristen Gall about how Rakuten Rewards became one of the world’s largest cashback programs. We explo
Inside BofA Rewards: Bank of America’s New Vision for Customer Loyalty (#775) May 28, 2026 33:57 AI platforms are changing how customers discover brands.Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.Sign up for their live session at loyaltyinsiders.com.--------------------------------Today's episode is with Shikha Narula - Managing Director, Head of Consumer Deposit Products, Transformation and Rewards – Bank of America.Bank of America rec
Best of the Back Catalogue | AAdvantage: Loyalty Lessons That Still Matter Today (#774) May 26, 2026 36:31 AI platforms are changing how customers discover brands.Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.Sign up for their live session at loyaltyinsiders.com.--------------------------------This week, we’re revisiting one of our most insightful conversations with Bridget Blaise-Shamai, former President of the AAdvantage Program at American Airlin

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