Let's Talk Loyalty
"Let's Talk Loyalty" is an industry podcast for loyalty marketing professionals. It offers weekly insights and marketing ideas from loyalty specialists around the world. The podcast aims to help professionals stay updated with the latest trends and strategies in loyalty marketing.
Episodes
Telstra Plus: Moving Beyond Points to Create Emotional Loyalty and Customer Value (#799)
Tomas Warden, Group Owner of Digital Customer Success at Telstra, shares how Telstra Plus is moving beyond points and rewards to create meaningful customer experiences, drive retention and build emotional loyalty.Discover how Telstra is using digital innovation, travel partnerships and customer-centric experiences to make loyalty a powerful strategic lever.Hosted by Carly Neubauer Show Notes: 1) T
Best of the Back Catalogue 2020: Paul Smitton on Asia Miles, Innovation & the Future of Airline Loyalty (#798)
As part of our Best of the Back Catalogue, we’re revisiting a fascinating conversation with Paul Smitton, now President, International and Partnerships at Ascenda and formerly CEO of Asia Miles ( now Cathay / the Cathay Membership Programme.)A true loyalty industry veteran, Paul shares insights from his remarkable career, from his “baptism of fire” building Air New Zealand’s first loyalty programm
Dave Canty: Celebrating One of our Industry's Most Respected Leaders (#797)
Dave Canty needs minimal introduction to the world of loyalty. He is the 2026 International Loyalty Personality of the Year, and this interview we'll engage all loyalty professionals as we learn from Dave and his rich loyalty career.With a career spanning three decades and across multiple industries of airlines, retail, hospitality, and now at Bilt Rewards, Dave shares his approach to all loyalty
Best of the Back Catalogue 2020: Vodacom South Africa Launches Vodabucks (#796)
This episode from our Best of The Back Catalogue explores how Vodacom South Africa launched Vodabucks back in 2020, an innovative loyalty programme designed to recognise, reward and drive customer behaviour.Jorge Mendes, Former Chief Officer, Consumer Business Unit, shares how Vodacom uses gamification, brand partnerships and global loyalty best practices to build engagement and drive profitable c
Audience Rewards: Transforming Broadway Loyalty Through Fan Engagement (#795)
In this episode, we bring Audience Rewards President Katie Dalton to center stage. Katie leads the ongoing development and operation of Audience Rewards, while also serving as Co-Founder of The Broadway Women’s Alliance.Audience Rewards is the only loyalty programme dedicated to Broadway and has continued to evolve into a best-in-class audience engagement platform. Founded by the primary theatre o
Best of the Back Catalogue: What makes a Coalition Loyalty Programme Truly Successful?(#794)
In this Best of the Back Catalogue episode, former Yuu Rewards COO Mark Sage shares the story behind building one of Hong Kong's most successful loyalty programmes, from complex technology integrations to creating a customer experience that truly resonated.🎧 Listen now to discover the lessons behind a standout loyalty launch.Show Notes:1) Yuu Rewards2) Mark Sage3) #61: Yuu Rewards, Hong Kong's New
7-Eleven: Loyalty, AI & Redefining Convenience for the Next 100 Years (#793)
This episode is available in audio format on the Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV.In this episode, Nyeleti reconnects with Raghu Mahadevan, Executive Vice President, Chief Digital Officer and Chief Information Officer at 7-Eleven, five years after his first appearance on the show, to explore how one of the world's most iconic retailers is evolving its loyalty, digit
Best of the Back Catalogue: How BP Built Global Loyalty Beyond Points (#792)
In this Best of the Back Catalogue episode of Let's Talk Loyalty, we revisit a conversation with BP, one of the world's largest fuel retailers.Olivier Martinet, who led BP's loyalty initiatives for more than 26+years, shares how the company tailors its digital platforms and loyalty strategies to different market needs while maintaining global standards. From moving beyond points to delivering mass
The Loyalty Roast: Challenging Loyalty Myths (#791)
What happens when two loyalty experts stop agreeing and start challenging everything?Adam Posner and Carly Neubauer bring their bold, unscripted Loyalty Roast format to Let's Talk Loyalty & Loyalty TV , tackling the biggest debates shaping the industry today.From whether friction can actually strengthen experiences, to the truth behind emotional loyalty and the risks of disguising benefit cuts
Best of the Back Catalogue: How Wiiv Rewards United Mauritius Through Loyalty (#790)
In this Best of the Back Catalogue episode of Let's Talk Loyalty, we revisit the story of Wiiv Rewards, Mauritius' pioneering coalition loyalty programme launched by IBL Group.Designed to unite leading brands across grocery, pharmacy, transport and leisure, Wiiv built a community-first loyalty ecosystem that quickly gained international recognition. In 2018, the programme won the Regional Loyalty
Beyond the Account Balance with PNC TotalRewards (#789)
Wise Marketer Group's CMO, Aaron Dauphinee, connects with PNC Bank's Head of Loyalty Strategy and Platforms, Victoria Dravneek, to talk about how PNC Bank is building genuine customer loyalty in a category where trust is the product - and what the launch of PNC TotalRewards tell us about the future of relationship banking.In April 2026, PNC Bank officially launched PNC TotalRewards — a new relatio
Best of the Back Catalogue | The Story of Vodafone's VeryMe Rewards #788
In this Best of the Back Catalogue episode, we revisit our conversation with Camilo Courtenay, Former Loyalty Product Manager for Vodafone UK's award-winning VeryMe Rewards programme.Launched in 2018, VeryMe Rewards has become a standout example of customer loyalty in the highly competitive telecommunications sector, delivering personalised experiences and driving nearly 30 million reward redempti
ITA Group Research Reveals Powerful Loyalty Drivers (#787)
Today’s edition of Let’s Talk Loyalty and Loyalty TV discusses ITA Group’s latest loyalty research “Quantifying Customer Loyalty’s Hidden Drivers”, featuring educational and actionable insights around the power and importance of emotional connection.Our guest is Chris Jones, Senior Vice-President for ITA Group.Based in the USA and 100% employee owned, ITA Group is a global engagement and loyalty c
Best of the Back Catalogue | How Shell Built Global Loyalty Success (#786)
This week, we're revisiting a standout episode from the Let's Talk Loyalty's back catalogue, first released in 2020. Pavel Los, Former Global Loyalty Manager at Shell, shares how one of the world's largest brands built award-winning loyalty programmes across multiple markets—covering customer value, partnerships, meaningful measurement and sustainability.Six years on, these insights remain just as
Beyond the Points: What Loyalty Really Means | The Nudge Lab (#785)
Dr Kaveer Maharaj, CEO of The Nudge Lab, who holds a PhD in Loyalty and Behavioural Science joins Let's Talk Loyalty and Loyalty TV to challenge how the industry defines and measures loyalty.Together we explore whether "loyalty programmes" is even the right term, the three types of loyalty (including the one often overlooked), and why brands struggle to measure true customer value beyond transacti
Best of the Back Catalogue | Creating Emotional Connections That Last (#784)
This week, we revisit our conversation with Kim Hardaker Former Vice President of Loyalty & Partnership from Etihad Guest, now VP of Loyalty & Sustainability at Riyadh Air. Kim shares how Etihad Guest — with 7M+ members worldwide — evolved through unprecedented disruption, including the launch of its standout "World of Thoughtfulness" campaign.Show Notes:1)Kim Hardaker2)Etihad Guest3) #48:
Epsilon: Driving Commercial Change Through Gamification (#783)
This episode of Let’s Talk Loyalty and Loyalty TV is a Perfect Master Class in Gamification. We had the pleasure of talking to Mrinalini Chowdhary, Director of Strategy and Insights at EMEA Epsilon.Epsilon has been helping clients deliver loyalty objectives globally for more than 50 years. Epsilon Loyalty combines deep loyalty expertise with enterprise-grade technology to create growth-based progr
Best of the Back Catalogue | Gamification and Loyalty Innovation at Dell (#782)
We revisit insights from Dell’s Mitch Kennedy on how one of the world’s most iconic technology companies is “powering the next technological revolution” through loyalty and engagement innovation.With a strong focus on clear and measurable business outcomes, Mitch shares perspectives on the effectiveness of transactional rewards, the growing role of gamification, and the importance of understanding
Zeta Global: Turning Loyalty Data into a Growth Engine (#781)
Zeta Global explores how organisations can unlock the full value of loyalty data and turn it into a powerful driver of customer growth, in conversation with Georgia Gkolfinopoulou and Chad S.White. Despite widespread recognition of loyalty programs as key engagement engines, many brands still struggle to translate data into action.Drawing on insights from a Forrester Consulting study, the discussi
Best of the Back Catalogue | How Sky VIP Redefined Customer Loyalty (#780)
When Sky recognised that loyal customers didn't always feel rewarded for their commitment, it transformed its approach to customer loyalty.In this classic Let's Talk Loyalty episode, Rob Chandler , Former Head of Customer Loyalty shares the story behind Sky VIP – the industry's first tenure-based programme built on the promise that "the longer you stay, the better it gets."From exclusive experienc
Inside Hyatt's Loyalty Strategy: Why Care Creates Customer Advocacy(#779)
Laurie Blair, SVP of Global Marketing & Loyalty at Hyatt, joins us today to unpack how Hyatt is redefining loyalty through its purpose of care. From “Empathy + Action = Care” to AI-driven personalization, strategic partnerships, and transparent reward design, Lloyd reveals how World of Hyatt continues to outpace expectations in hospitality loyalty. This episode explores how emotional connectio
Best of the Back Catalogue | ebookers Bonus+ Rewards Programme (#778)
As loyalty programmes continue to evolve, some of the most valuable lessons come from brands that focused on simplicity and customer value from the start.In this episode of Let's Talk Loyalty, we revisit the story of the ebookers Bonus+ Rewards Programme, launched by online travel agency ebookers in 2016. Designed to be straightforward, generous, and mobile-first, Bonus+ demonstrated how travel br
Rory Sutherland & Dan Bennett on Behavioural Science, Loyalty & How People Really Decide (#777)
In this episode we are delighted to interview Rory Sutherland and Dan Bennett, respectively the President Emeritus and the Senior Partner, Lead of Behavioural Science, for Ogilvy Consulting.Rory has a fascination with the vagaries of human decision making – he sees the world of advertising, marketing and loyalty as a sort of Galapagos Island for behavioural science. An accidental TikTok star as we
Best of the Back Catalogue | Rakuten Rewards — Affiliate Marketing, Cashback & Global Partnerships (#776)
In this Best of Our Back Catalogue episode, we speak with Kristen Gall about how Rakuten Rewards became one of the world’s largest cashback programs. We explore affiliate marketing, major brand partnerships, global sports sponsorships, and emerging retail trends shaping consumer spending today.Show Notes: 1) Kristen Gall2) Rakuten3) Rakuten US 4) Rakuten Group 5) Rakuten Optimism Conference6) Mark
Inside BofA Rewards: Bank of America’s New Vision for Customer Loyalty (#775)
Today's episode is with Shikha Narula - Managing Director, Head of Consumer Deposit Products, Transformation and Rewards – Bank of America.Bank of America recently announced BofA Rewards, a no fee program designed to reward clients throughout their financial journey. The program went live on May 27, 2026, and represents an evolution of Preferred Rewards that embodies a comprehensive approach to cu
Best of the Back Catalogue | AAdvantage: Loyalty Lessons That Still Matter Today (#774)
This week, we’re revisiting one of our most insightful conversations with Bridget Blaise-Shamai, former President of the AAdvantage Program at American Airlines — and now one of our wonderful Let’s Talk Loyalty hosts.In this episode, Bridget shares timeless lessons on customer engagement, personalization, loyalty ecosystems, and why relevance is at the heart of every successful loyalty strategy.Fr
How ButcherBox Built an Award-Winning Loyalty Program (#773)
Our guest today is Reba Hatcher, Chief Commercial Officer, ButcherBox. Launched in 2015, ButcherBox set out to do something deceptively simple: deliver high-quality, humanely raised meat and seafood directly to consumers who were tired of compromising at the grocery store. A decade later, the company is one of the central options of the American grocery shopping experience.In this conversation we
How e& Turned Smiles into a Digital Lifestyle Ecosystem (#772)
Smiles by e& is a leading UAE lifestyle and loyalty ecosystem that has evolved far beyond traditional telecom rewards into a full-scale digital engagement platform.Antonio Ricciardi explains how Smiles transformed from a conventional telecom loyalty programme into one of the UAE’s most connected lifestyle ecosystems.The platform now extends beyond telco customers, delivering everyday relevance
Hilton Honors Strategy: Loyalty, Growth,& the Guest Experience at a Global Scale (#771)
In this episode, we speak with Brad Anderson, Vice President of Hilton Honors at Hilton about how one of the world’s largest hospitality loyalty programs is evolving to deliver more value, flexibility and recognition for its more than 250 million members.Brad shares how Hilton Honors fuels direct bookings, and strengthens hotel owner economics, while creating more meaningful experiences for guests
Best of the Back Catalogue | Luxury Loyalty Redefined: Inside Chalhoub Group’s MUSE Programme (#770)
From premium rewards to unforgettable luxury experiences, this back catalogue episode explores how the Chalhoub Group built MUSE — a loyalty programme designed for high-value customers and luxury brands alike.Join Nida Unas, Former Head of Group Loyalty at Chalhoub Group as she shares how the brand adapted customer engagement strategies, introduced innovative loyalty solutions, and reimagined prem
Miele Loyalty: Building Long-Term Value Through Seamless Customer Experiences (#769)
In this conversation, Miranda Bliss, Head of Loyalty, CRM and Performance Manager explores how Miele’s loyalty strategy reflects the future of customer engagement—shifting from transactional programs to seamless, omnichannel experiences built on trust, simplicity, and long-term value. The discussion covers meaningful value exchange, the risks of over-engineered loyalty, and how data, AI, and priva
Best of the Back Catalogue | 5 Loyalty Lessons from Flybuys Australia (#768)
From our best of the back catalogue, this episode is a must-listen for anyone serious about loyalty strategy.Coalition programmes are famously difficult to execute—balancing multiple partners, complex data, and a compelling value proposition. But when done right, their impact can be extraordinary. Few examples prove this better than flybuys Australia, which signed up one million members in its ver
Understanding Loyalty in Europe 4.0: One Region, Many Realities (#767)
This episode is available in audio format on the Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV.In this episode, we unpack the fourth edition of the Understanding Loyalty in Europe 4.0 white paper — exploring what it reveals about loyalty across 24 European markets and what it means for brands today.Our guests are Charlie Hills, Chief Strategy Officer, and James Davies, Strategy
Best of the Back Catalogue | Skywards: Emirates & Flydubai Loyalty – Dr Nejib Ben Khedher (#766)
In this episode of Best of the Back Catalogue, airline loyalty programmes set the benchmark for scale, data, and revenue — and Emirates Skywards stands out as a leading example. Dr. Nejib Ben Khedher shares how the programme has evolved over time, from digital transformation to delivering real value for both members and the business. A sharp, insight-led look at what’s working today — and what’s n
Scene+ is Rewriting the Rules of Everyday Loyalty (#765)
Scene+ is a Canadian customer loyalty the program that was born from the union of Cineplex's SCENE program and Scotiabank's Scotia Rewards, and it has grown dramatically since. Today, Scene+ has more than 15 million members and is co-owned by Scotiabank, Empire Company Limited (2nd largest food retailer, Sobeys and other brands), and Cineplex (largest movie theatre operator). It spans categories i
Best of the Back Catalogue | British Gas Rewards: Building Loyalty with Simplicity & Impact (#764)
This Best of the Back Catalogue episode revisits the story of an award-winning UK loyalty programme from British Gas, created to drive real customer appreciation in a highly regulated and competitive market.Featuring insights from Charlie Hills from Mando and Cathryn (Lewis) Lodwidge, Former Head of Customer Marketing at British Gas we explore how British Gas Rewards moved away from complexity to
The World’s Largest Loyalty Programs™ – Global Brands Redefining Customer Loyalty (763)
Created through a year of expert collaboration, authors Paula Thomas, Laurent Guinand, and Rich Long reveal the brands building extraordinary customer communities with memberships reaching into the hundreds of millions.In this episode, you’ll:Discover which are the largest loyalty programs on the planetDiscover the ONLY program in the world which boasts over half a BILLION membersFind out the 10 p
Best of the Back Catalogue | The Truth About Customer Loyalty with KPMG (#762)
We’re revisiting one of our standout conversations from the archives in this Best of the Back Catalogue episode. Originally released in November 2019, this discussion features insights from KPMG, one of the world’s leading professional services firms and part of the “Big Four,” with operations in over 150 countries.In this episode, we explore KPMG’s advisory work in customer experience and loyalty
Qantas Loyalty: Redefining Member Rewards & Recognition (#761)
In this episode of Let's Talk Loyalty and Loyalty TV, Andrew Glance CEO of Qantas Loyalty, takes us behind the scenes of one of the world’s most successful loyalty programs. He shares how Qantas Loyalty has evolved from a marketing tool into a standalone business, delivering value to over 18 million members.Andrew dives into the recent program transformations, including Classic Plus for better fli
Best of the Back Catalogue | The British Airways Club (#760)
In this standout episode from our archives, we revisit the award-winning British Airways Executive Club—now known as The British Airways Club—a loyalty programme designed to engage and reward frequent flyers worldwide.Niall Rooney, Former Loyalty Manager at British Airways, shares valuable insights into the evolving world of loyalty marketing, revealing how customer preferences and performance dat
Flying Tiger Copenhagen: Loyalty, Omnichannel & Building the Flying Tiger Club (#759)
This episode is available in audio format on the Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV.In this episode, we explore how a brand built on surprise, discovery, and in-store experience approaches loyalty and growth at global scale.Our guest is Mathilde Yung Bruyant, Marketing Director of Flying Tiger Copenhagen. She shares how the brand is translating its distinctive DNA — p
Best of the Back Catalogue | An Award-Winning Loyalty Story with AS Roma (#758)
Sports fans are some of the most passionate and loyal audiences in the world—often supporting their clubs across generations. So what drives a football club like AS Roma to invest in a structured loyalty programme?This episode is one of the best of the back catalogue, exploring the smart strategy behind AS Roma’s approach, developed in partnership with Advice Group—an initiative that led to three
Flight Centre’s World360 Rewards: Loyalty and Profitability Insights with James Kavanagh (#757)
This episode is also available in video format on www.Loyalty.TV.In this episode of Let's Talk Loyalty and Loyalty TV, we sit down with James Kavanagh, Global Leisure CEO at the Flight Centre Travel Group, to explore the future of travel loyalty. With 29 years in the travel industry, James shares insights into transforming global leisure operations, scaling brands across eight markets, and launchi
Best of the Back Catalogue | Loyalty at 7-Eleven Denmark (#756)
7-Eleven Denmark has redefined convenience retail by evolving from a traditional kiosk model into a modern, food-focused destination—earning the title of International Convenience Retailer of the Year.In this Let’s Talk Loyalty episode, Managing Director Jesper Østergaard shares how shifting customer needs, healthier offerings, and brand innovation are shaping their approach to loyalty.From our Be
My RYOBI: Building Loyalty That Lasts with Data, Personalisation & Progress Over Perfection (#755)
This episode is also available in video format on www.Loyalty.TV.Join Locky Wright as he shares how the My RYOBI program turns customers into loyal fans.From data-driven personalisation and AI-powered recommendations to winning back customers and breaking down organisational silos, Locky reveals the secrets to delivering real impact. Learn why progress over perfection, simplicity, and measurable
Pausing Spanish Episodes – Listen to Today’s Episode with Alex! (#754)
This episode is in Spanish.We’re pausing our Spanish-language episodes for now.In today’s episode, Alex reflects on his experience hosting the Spanish-language episodes of Let’s Talk Loyalty and Loyalty TV. While these episodes are on hold, the voices and ideas from Latin America and Spanish-speaking markets continue to play an important role in our global discussion.Don’t forget to share your tho
Best of the Back Catalogue | Loyalty Strategy with Evert de Boer (#753)
Today we are re-publishing back one of our most popular episodes as our planned episode has been delayed for technical reasonsThis re-released episode features Evert de Boer, Managing Partner at On Point Loyalty and CEO of Fidivo, sharing key takeaways from his book “Loyalty Programs and the Currency Effect” and his perspective on loyalty in the travel sector.Hosted by Aaron Dauphinee.Show Notes:1
Best of the Back Catalogue | Award-Winning Loyalty with Three Ireland (#752)
From our Best of the Back Catalogue, we revisit this episode exploring 3Plus, the award-winning loyalty programme from Three Ireland.In this conversation, Siobhan Lynch, Loyalty Manager at Three Plus Ireland, shares the story behind the programme, what it offers customers, and the impressive results it has delivered.Show Notes:1) Siobhan Lynch2) Three Plus Ireland
Behavioral Science, AI & Innovation in Loyalty — A Collinson Perspective (#751)
In this episode we are delighted to interview Peter Gerstle. He’s the Loyalty Consulting Director at Collinson responsible for shaping and delivering the strategy and management of Collinson’s loyalty products and driving loyalty innovation in travel, financial service, retail and other industries globally.Peter joined Collinson in 2013 to add his expertise from a 25-year international career in e
Best of the Back Catalogue | Raymond Rewards and Beyond (#750)
We’re rewinding to some of the best from our back catalogue! If you missed it long back, this is the perfect time to catch the episode.Sanjeev Nichani, a seasoned loyalty marketing professional, has shaped some of India’s most impactful loyalty programmes—from Loyalty Rewardz, serving over 100 million banking customers, to AIMIA, and previously Raymond Rewards, the men’s retail fashion programme s
bp Southern Africa Demonstrates How Loyalty can be an Enabler of Business Growth (#749)
This episode is also available in video format on www.Loyalty.TV.Nokwanda Khumalo is a seasoned executive with experience across multiple industries, having led fuel retail and loyalty projects for over a decade. In this interview, she shares how loyalty can become a powerful growth enabler when an organisation commits to it at a leadership level.Reflecting on the 18 months following the loyalty l
Leading Telco Loyalty: TELUS Rewards is Redefining Customer Value (#748)
This episode is available in audio format on the Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV.TELUS is one of Canada's largest telecommunications companies, serving millions of customers across mobile, internet, TV, and digital health services. What makes TELUS particularly interesting from a loyalty perspective is how they've evolved their interactions with TELUS Services cust
Hornby Hobbies: Turning Collectibles into Loyalty Leadership (#747)
This episode is also available in video format on www.Loyalty.TV.Louisa Evans is Head of Loyalty and Retention for Hornby Hobbies which saw the launch of its Rewards programme, Hobby Rewards, three years ago. In this interview, Louisa talks us through how the product-centric organisation with magnificently created and engineered collectibles turns into a customer-led business.They had to pivot fro
How Beer Culture, Category, and Loyalty Evolved a Decade After SABMiller (#746)
This episode is available in audio format on the Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV.In this episode, we explore how beer culture, category dynamics, and customer loyalty have evolved in the decade following AB InBev’s acquisition of SABMiller — one of the most significant moments in the global beer industry.Our guest is DeWet Bisschoff. He has spent more than two deca
Scaling Loyalty with TenX (#745)
This episode is available in audio format on the Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV.In this episode we are delighted to interview Ben Stirling, an experienced commercial executive with a track record of scaling loyalty platforms, transforming sales organisation and delivering GTM strategies that drive acquisition and ARR growth. He has led commercial transformation at
PetSmart Treats Rewards: Behavior, Belonging & Benefits (#744)
This episode is available in audio format on the Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV.This episode examines how PetSmart uses behavioral science, data, and shared passion to create a loyalty program that feels personal and purposeful. Our guest today is Emily Feldman, Senior Director of Loyalty and Membership Experience at PetSmart.From rewarding engagement over transac
Club Yogi Rewards: Loyalty Lessons from the Great Outdoors (#743)
This episode is available in audio format on the Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV.On this episode of The Wiser Loyalty Podcast, our guest today is Lauri Hart, Loyalty Manager for Club Yogi Rewards. This conversation examines an unexplored area of the entertainment and travel industry – campgrounds and all that the great outdoors has to offer. Club Yogi Rewards is th
Fidelización en Brasil: Estrategias y Tendencias en un Mercado de Vanguardia | Spanish Episode (#742)
This episode of Let's Talk Loyalty & Loyalty TV is in Spanish.En este episodio de Let’s Talk Loyalty en Español, conversé con Fabio Santoro, una autoridad en fidelización en Brasil con más de 25 años de trayectoria. Fabio, cofundador de Dotz y vicepresidente de la ABEMF, profundiza en las razones por las cuales Brasil se ha consolidado como un mercado altamente maduro y competitivo, destacando
A.P. Moller - Maersk: Storytelling at Scale — Building Trust and Loyalty in Global Logistics (#741)
This episode is available in audio format on the Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV.In this episode, we explore how storytelling drives trust, credibility, and long-term loyalty in B2B, within the highly complex world of shipping and logistics.Our guest is Samantha Almon Adeluwoye, Global Head of Content, Social Media, & Storytelling at A.P. Moller – Maersk.Samant
Cannabis Loyalty Unlocked: Marketing and Innovation with Embarc (#740)
This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.We are breaking new ground today as we explore the retail Cannabis industry, one that is often discussed, but not very well understood.Marketing to customers in a regulated industry has complexities and my guest today is one of the most accomplished persons leading marketing innovation
Reimagining Cinema Loyalty: Polly Jones on Digital, Data & the Future of ODEON (#739)
This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.In this In this episode we are delighted to interview Polly Jones, Group Head of Digital & Loyalty at ODEON Cinemas Group.Polly is a digital and loyalty leader with a track record of delivering successful programmes for brands including ODEON Cinemas Group, E.ON, O2, Virgin Media,
Understanding The Power of WHY to Dig Deeper into The WHAT From Transactional Data (#738)
Brandon de Kock is Director of Storytelling for WhyFive Insights, South Africa. At the South African Loyalty Awards 2025, he was recognised at the most influential personality in the industry, with his late-business partner, Stuart Lowe.They produce a comprehensive view of the South African consumer class which represents 85% of consumer spend, called the BrandMapp study. HeDeeply understands the
Bakers Delight - Winner of Best Loyalty Program Launch (Archive Episode) (#737)
Today we are re-publishing back one of our most popular episodes as our planned episode has been delayed for technical reasons and now also available to watch on www.Loyalty.TV and listen on Let's Talk Loyalty Bakers Delight won their award for Best Loyalty Program Launch at the 2023/2024 Awards, so we are delighted to share this story with you today.Our guest is Lucila Braga, who was previously t
Doters: Democratizando la lealtad en el aire y en la tierra con Pablo Sordo (#736)
This episode of Let's Talk Loyalty & Loyalty TV is in SpanishEn este episodio de Let’s Talk Loyalty, exploramos la evolución de Doters, el innovador programa de lealtad de Viva Aerobus y sus aliados terrestres de Grupo IAMSA. Pablo Sordo nos detalla cómo han logrado consolidar esfuerzos aislados en un ecosistema único que hoy cuenta con 10 millones de miembros.Descubrimos la estrategia detrás
Fueling Loyalty: Insights from Shell’s Go+ Team on Engagement, Strategy & the Future of Loyalty (#735)
This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.In this episode, Charlie Hills is joined by Jakub and John from the Global and UK Shell Go+ Teams.Jakub serves as the Europe & North America Loyalty & CRM Lead at Shell, where he has been driving customer engagement and commercial value since 2021. Before joining Shell, he led
Instant Loyalty: How Cashpoints is Revolutionizing Real-Time Rewards in 2026 (#734)
This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.Welcome to the first episode of 2026 on Let’s Talk Loyalty & Loyalty TV! We’re starting the year by exploring how Cashpoints is transforming loyalty programs with instant rewards that drive engagement and growth.Ian Sutcliffe, co-creator of Cashpoints, shares the journey of buildin
We’re Taking a Short Festive Break (See You Soon!) (#733)
This short episode explains our plans for the holidays this year and when we'll be back with new episodes for you.Happy Christmas and Happy New Year from all at Let's Talk Loyalty and Loyalty TV.
Virgin Active Rewards: Turning Wellness into Lasting Habits (#732)
This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.In today's episode, Ros Netto, Global Head of Rewards at Virgin Active, shares how their program motivates members through gamification, milestones, and personalized experiences. She discusses the challenges of scaling globally while creating meaningful connections that go beyond point
Loyalty Beyond Points: Designing Experiences That Truly Connect (#731)
This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.Steve Habbi , award-winning brand leader, shares how loyalty goes beyond points. Discover how utility, seamless experiences, emotional resonance, and AI-driven personalization can turn customers into lifelong fans. From HSBC and the London Stock Exchange to Formula One, learn actionabl
Now Built the Way People Travel – Choice Hotels’ Choice Privileges has Changed! (#730)
This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.Over the past year Choice Hotels has made changes to their customer loyalty and rewards program, Choice Privileges, and following their most recent announcement we were fortunate to reconnect with Nandika Suri who is their Vice President of Loyalty, Cobrand Card and Partnerships for Ch
30 years of Award-Winning Loyalty Leadership in Health & Beauty Retail (#729)
This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.Dr Melanie Van Rooy talks openly in this podcast about what it takes to run a 30 year old leading loyalty programme which delights almost 13 million active members. Clicks ClubCard won three awards at this year’s South African Loyalty Awards and most notably Team of the Year.Clicks Clu
The Art of Loyalty: Insights from Nectar (#728)
This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.In this episode we are delighted to interview Shaun Hatrick, the Director of Partnerships and Business development for Nectar.Shaun is an expert in the loyalty and marketing space with almost two decades of experience shaping partnership and customer engagement strategies. Over his car
DLF Mall Rewards: Blending Human and Digital to Delight Customers (#727)
In this Wiser Loyalty episode we speak with Shivaji Choudhary, Assistant General Manager of Marketing at DLF Malls and one of the key principles in building out and recently launching DLF Mall Rewards. He talks about 'the DLF way' and how his team is combining experience and experimentation to create delight at their destination malls.DLF is a 78 year old real-estate development, management and in
How Landmark Reimagined Loyalty: The Shukran Program Story (#726)
This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.In this episode of Let's Talk Loyalty and Loyalty TV, we sit down with Aoun Raza and Emily Ong from Landmark Group’s Shukran program, one of the GCC’s most successful loyalty programs with over 14 million active members.They also discuss Shukran’s program revamp, its impact on engageme
Global Loyalty at Shell: Insights, Strategy & Impact (#725)
This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.In this episode of Let’s Talk Loyalty and Loyalty TV, Oleksandr Koliakin and Kanan Nabar from Shell share how they build and run a loyalty program across 25 markets worldwide. They discuss program design, regional and cultural adaptations, measurement, technology choices, lessons lear
Connecting Consumers and SMBs: Insights on Loyalty Programs with Kate Booth (#724)
Canada is very well known for its coalition loyalty programs and proprietary programs that expand earn and redemption opportunities through strong partnerships. RMG Loyalty, nearing its 25th year, specializes in small business loyalty solutions and manages partnerships that link SMBs to major rewards programs. Specifically, they have managed SMB programs for the AIR MILES rewards program and More
Loyalty Innovation in Global FMCG and Telecommunication Brands with MSET (#723)
This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.Today's interview features insights from MSET, a UAE based digital solution company that is helping brands build smarter and more meaningful loyalty experiences, with an amazing client list in FMCG (fast-moving consumer goods) and telecommunications.We're joined by Co-Founder Suky Bal,
Australian Loyalty Insights Report 2025 (#722)
This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.In its 3rd year, the Australian Loyalty Insights Report reveals three main themes. This report is brought to the loyalty industry by The Australian Loyalty Association and the Association's CEO, Sarah Richardson unveils the insights to us in this podcast.The top three themes revolve ar
Brand Before Business: How Tekla Turns Experience into Loyalty (#721)
In this episode of Let’s Talk Loyalty & Loyalty TV we sit down with Kristoffer Windall Juhl , Managing Director and CEO of Tekla, to explore how a digitally-first, Scandinavian brand has built an unwaveringly loyal customer base.From the meticulous care put into Tekla’s products to creating immersive retail experiences, Kristoffer shares insights on brand-led growth, the power of gifting, and
How Carnival Cruise Line is Redefining Customer Experience with Carnival Rewards (#720)
This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.Tune into Let’s Talk Loyalty and Loyalty TV to hear from Sid Krishna, Vice President of Carnival Cruise Line, on how Carnival is elevating the customer experience as a key party of earning customer loyalty through fleet innovations, exclusive island enhancements and a reimagined loyalt
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