Let's Talk Loyalty
"Let's Talk Loyalty" is an industry podcast for loyalty marketing professionals. It offers weekly insights and marketing ideas from loyalty specialists around the world. The podcast aims to help professionals stay updated with the latest trends and strategies in loyalty marketing.
Episodes
TrueLoyal: Building Loyalty That Creates Incremental Value (#807)
What does it take to build a loyalty strategy that delivers more than points, discounts and transactions?Bridget Blaise-Shamai speaks with Jacek Materna, CEO of TrueLoyal, about the evolution of modern loyalty — from customer communities and authentic advocacy to gamification, UGC and connecting online and offline behaviour.Jacek shares real-world examples from brands including Nestlé Purina, Hero
Chili’s: Why Simpler Loyalty Is Driving Bigger Growth (#806)
This episode is sponsored by Tally – the loyalty platform from Phaedon.Tally offers the simplicity of natural language and the power of AI to build and run your loyalty campaigns end-to-end.See what’s possible at TallyLoyalty.com------------------------------------------------------------------------------Chili’s sold close to 30 million margaritas last year — more than any other restaurant brand
Inside the South African Loyalty Awards: What We Learned from a Year of Loyalty Innovation (#805)
This episode is sponsored by Tally – the loyalty platform from Phaedon.Tally offers the simplicity of natural language and the power of AI to build and run your loyalty campaigns end-to-end.See what’s possible at TallyLoyalty.com---------------------------------------------------------------------------Fresh from the 8th South African Loyalty Awards and International Leaders in Loyalty Summit in C
Ahold Delhaize USA: Rethinking Loyalty in the Age of Personalisation & AI (#804)
This episode is sponsored by Tally – the loyalty platform from Phaedon.Tally offers the simplicity of natural language and the power of AI to build and run your loyalty campaigns end-to-end.See what’s possible at TallyLoyalty.com---------------------------------------------------------------------------Our guest today is Megan Chickrell, Sr. Manager, Loyalty Strategy Ahold Delhaize USA. Megan is a
Epsilon: Beyond Points — Why Loyalty Must Become a Long-Term Business Strategy (#803)
What happens when points, discounts and rewards are no longer enough to earn lasting customer loyalty?Elie Carrier-Walker, Vice President, International Client Services, Loyalty at Epsilon, explores how loyalty is evolving from a traditional marketing programme into a strategic business capability.Elie shares why successful loyalty strategies need to go beyond transactional rewards to build trust,
Baker’s Delight: The Recipe for Emotional Loyalty (#802)
This episode is sponsored by Tally – the loyalty platform from Phaedon.Tally offers the simplicity of natural language and the power of AI to build and run your loyalty campaigns end-to-end.See what’s possible at TallyLoyalty.com------------------------------------------------------------------------------What happens when a loyalty programme becomes deeply connected to the brand customers already
Inside Vinted's CRM Strategy with Timothy Lange (#801)
This episode is sponsored by Tally – the loyalty platform from Phaedon.Tally offers the simplicity of natural language and the power of AI to build and run your loyalty campaigns end-to-end.See what’s possible at TallyLoyalty.com------------------------------------------------------------------------------In this episode, Charlie Hills interviews Timothy Lange, CRM Lead at Vinted, a brand well kno
Trust, Not Technology: Alice Sesay Pope on Leading AI Transformation That Customers—and Employees—Actually Believe In (#800)
This episode is sponsored by Tally – the loyalty platform from Phaedon.Tally offers the simplicity of natural language and the power of AI to build and run your loyalty campaigns end-to-end.See what’s possible at TallyLoyalty.com------------------------------------------------------------------------------Today’s episode is in Audio only.In this episode, our host Nyeleti is joined by Alice Sesay P
Telstra Plus: Moving Beyond Points to Create Emotional Loyalty and Customer Value (#799)
This episode is sponsored by Tally – the loyalty platform from Phaedon.Tally offers the simplicity of natural language and the power of AI to build and run your loyalty campaigns end-to-end.See what’s possible at TallyLoyalty.com------------------------------------------------------------------------------Tomas Warden, Group Owner of Digital Customer Success at Telstra, shares how Telstra Plus is
Best of the Back Catalogue 2020: Paul Smitton on Asia Miles, Innovation & the Future of Airline Loyalty (#798)
This episode is sponsored by Tally – the loyalty platform from Phaedon.Tally offers the simplicity of natural language and the power of AI to build and run your loyalty campaigns end-to-end.See what’s possible at TallyLoyalty.com------------------------------------------------------------------------------As part of our Best of the Back Catalogue, we’re revisiting a fascinating conversation with P
Dave Canty: Celebrating One of our Industry's Most Respected Leaders (#797)
This episode is sponsored by Tally – the loyalty platform from Phaedon.Tally offers the simplicity of natural language and the power of AI to build and run your loyalty campaigns end-to-end.See what’s possible at TallyLoyalty.com------------------------------------------------------------------------------Dave Canty needs minimal introduction to the world of loyalty. He is the 2026 International L
Best of the Back Catalogue 2020: Vodacom South Africa Launches Vodabucks (#796)
This episode is sponsored by Tally – the loyalty platform from Phaedon.Tally offers the simplicity of natural language and the power of AI to build and run your loyalty campaigns end-to-end.See what’s possible at TallyLoyalty.com------------------------------------------------------------------------------This episode from our Best of The Back Catalogue explores how Vodacom South Africa launched V
Audience Rewards: Transforming Broadway Loyalty Through Fan Engagement (#795)
This episode is sponsored by Tally – the loyalty platform from Phaedon.Tally offers the simplicity of natural language and the power of AI to build and run your loyalty campaigns end-to-end.See what’s possible at TallyLoyalty.com------------------------------------------------------------------------------In this episode, we bring Audience Rewards President Katie Dalton to center stage. Katie lead
Best of the Back Catalogue: What makes a Coalition Loyalty Programme Truly Successful?(#794)
This episode is sponsored by Tally – the loyalty platform from Phaedon.Tally offers the simplicity of natural language and the power of AI to build and run your loyalty campaigns end-to-end.See what’s possible at TallyLoyalty.com------------------------------------------------------------------------------In this Best of the Back Catalogue episode, former Yuu Rewards COO Mark Sage shares the story
7-Eleven: Loyalty, AI & Redefining Convenience for the Next 100 Years (#793)
This episode is sponsored by Tally – the loyalty platform from Phaedon.Tally offers the simplicity of natural language and the power of AI to build and run your loyalty campaigns end-to-end.See what’s possible at TallyLoyalty.com------------------------------------------------------------------------------This episode is available in audio format on the Let’s Talk Loyalty podcast and in video form
Best of the Back Catalogue: How BP Built Global Loyalty Beyond Points (#792)
This episode is sponsored by Tally – the loyalty platform from Phaedon.Tally offers the simplicity of natural language and the power of AI to build and run your loyalty campaigns end-to-end.See what’s possible at TallyLoyalty.com------------------------------------------------------------------------------In this Best of the Back Catalogue episode of Let's Talk Loyalty, we revisit a conversation w
The Loyalty Roast: Challenging Loyalty Myths (#791)
This episode is sponsored by Tally – the loyalty platform from Phaedon.Tally offers the simplicity of natural language and the power of AI to build and run your loyalty campaigns end-to-end.See what’s possible at TallyLoyalty.com------------------------------------------------------------------------------What happens when two loyalty experts stop agreeing and start challenging everything?Adam Pos
Best of the Back Catalogue: How Wiiv Rewards United Mauritius Through Loyalty (#790)
This episode is sponsored by Tally – the loyalty platform from Phaedon.Tally offers the simplicity of natural language and the power of AI to build and run your loyalty campaigns end-to-end.See what’s possible at TallyLoyalty.com------------------------------------------------------------------------------In this Best of the Back Catalogue episode of Let's Talk Loyalty, we revisit the story of Wii
Beyond the Account Balance with PNC TotalRewards (#789)
This episode is sponsored by Tally – the loyalty platform from Phaedon.Tally offers the simplicity of natural language and the power of AI to build and run your loyalty campaigns end-to-end.See what’s possible at TallyLoyalty.com------------------------------------------------------------------------------Wise Marketer Group's CMO, Aaron Dauphinee, connects with PNC Bank's Head of Loyalty Strategy
Best of the Back Catalogue | The Story of Vodafone's VeryMe Rewards #788
This episode is sponsored by Tally – the loyalty platform from Phaedon.Tally offers the simplicity of natural language and the power of AI to build and run your loyalty campaigns end-to-end.See what’s possible at TallyLoyalty.com------------------------------------------------------------------------------In this Best of the Back Catalogue episode, we revisit our conversation with Camilo Courtenay
ITA Group Research Reveals Powerful Loyalty Drivers (#787)
Today’s edition of Let’s Talk Loyalty and Loyalty TV discusses ITA Group’s latest loyalty research “Quantifying Customer Loyalty’s Hidden Drivers”, featuring educational and actionable insights around the power and importance of emotional connection.Our guest is Chris Jones, Senior Vice-President for ITA Group.Based in the USA and 100% employee owned, ITA Group is a global engagement and loyalty c
Best of the Back Catalogue | How Shell Built Global Loyalty Success (#786)
This episode is sponsored by Tally – the loyalty platform from Phaedon.Tally offers the simplicity of natural language and the power of AI to build and run your loyalty campaigns end-to-end.See what’s possible at TallyLoyalty.com------------------------------------------------------------------------------This week, we're revisiting a standout episode from the Let's Talk Loyalty's back catalogue,
Beyond the Points: What Loyalty Really Means | The Nudge Lab (#785)
This episode is sponsored by Tally – the loyalty platform from Phaedon.Tally offers the simplicity of natural language and the power of AI to build and run your loyalty campaigns end-to-end.See what’s possible at TallyLoyalty.com------------------------------------------------------------------------------Dr Kaveer Maharaj, CEO of The Nudge Lab, who holds a PhD in Loyalty and Behavioural Science j
Best of the Back Catalogue | Creating Emotional Connections That Last (#784)
This episode is sponsored by Tally – the loyalty platform from Phaedon.Tally offers the simplicity of natural language and the power of AI to build and run your loyalty campaigns end-to-end.See what’s possible at TallyLoyalty.com------------------------------------------------------------------------------This week, we revisit our conversation with Kim Hardaker Former Vice President of Loyalty &am
Epsilon: Driving Commercial Change Through Gamification (#783)
This episode of Let’s Talk Loyalty and Loyalty TV is a Perfect Master Class in Gamification. We had the pleasure of talking to Mrinalini Chowdhary, Director of Strategy and Insights at EMEA Epsilon.Epsilon has been helping clients deliver loyalty objectives globally for more than 50 years. Epsilon Loyalty combines deep loyalty expertise with enterprise-grade technology to create growth-based progr
Best of the Back Catalogue | Gamification and Loyalty Innovation at Dell (#782)
This episode is sponsored by Tally – the loyalty platform from Phaedon.Tally offers the simplicity of natural language and the power of AI to build and run your loyalty campaigns end-to-end.See what’s possible at TallyLoyalty.com------------------------------------------------------------------------------We revisit insights from Dell’s Mitch Kennedy on how one of the world’s most iconic technolog
Zeta Global: Turning Loyalty Data into a Growth Engine (#781)
Zeta Global explores how organisations can unlock the full value of loyalty data and turn it into a powerful driver of customer growth, in conversation with Georgia Gkolfinopoulou and Chad S.White. Despite widespread recognition of loyalty programs as key engagement engines, many brands still struggle to translate data into action.Drawing on insights from a Forrester Consulting study, the discussi
Best of the Back Catalogue | How Sky VIP Redefined Customer Loyalty (#780)
This episode is sponsored by Tally – the loyalty platform from Phaedon.Tally offers the simplicity of natural language and the power of AI to build and run your loyalty campaigns end-to-end.See what’s possible at TallyLoyalty.com------------------------------------------------------------------------------When Sky recognised that loyal customers didn't always feel rewarded for their commitment, it
Inside Hyatt's Loyalty Strategy: Why Care Creates Customer Advocacy(#779)
This episode is sponsored by Tally – the loyalty platform from Phaedon.Tally offers the simplicity of natural language and the power of AI to build and run your loyalty campaigns end-to-end.See what’s possible at TallyLoyalty.com------------------------------------------------------------------------------Laurie Blair, SVP of Global Marketing & Loyalty at Hyatt, joins us today to unpack how Hy
Best of the Back Catalogue | ebookers Bonus+ Rewards Programme (#778)
This episode is sponsored by Tally – the loyalty platform from Phaedon.Tally offers the simplicity of natural language and the power of AI to build and run your loyalty campaigns end-to-end.See what’s possible at TallyLoyalty.com------------------------------------------------------------------------------As loyalty programmes continue to evolve, some of the most valuable lessons come from brands
Rory Sutherland & Dan Bennett on Behavioural Science, Loyalty & How People Really Decide (#777)
This episode is sponsored by Tally – the loyalty platform from Phaedon.Tally offers the simplicity of natural language and the power of AI to build and run your loyalty campaigns end-to-end.See what’s possible at TallyLoyalty.com------------------------------------------------------------------------------In this episode we are delighted to interview Rory Sutherland and Dan Bennett, respectively t
Best of the Back Catalogue | Rakuten Rewards — Affiliate Marketing, Cashback & Global Partnerships (#776)
This episode is sponsored by Tally – the loyalty platform from Phaedon.Tally offers the simplicity of natural language and the power of AI to build and run your loyalty campaigns end-to-end.See what’s possible at TallyLoyalty.com------------------------------------------------------------------------------In this Best of Our Back Catalogue episode, we speak with Kristen Gall about how Rakuten Rewa
Inside BofA Rewards: Bank of America’s New Vision for Customer Loyalty (#775)
This episode is sponsored by Tally – the loyalty platform from Phaedon.Tally offers the simplicity of natural language and the power of AI to build and run your loyalty campaigns end-to-end.See what’s possible at TallyLoyalty.com------------------------------------------------------------------------------Today's episode is with Shikha Narula - Managing Director, Head of Consumer Deposit Products,
Best of the Back Catalogue | AAdvantage: Loyalty Lessons That Still Matter Today (#774)
This episode is sponsored by Tally – the loyalty platform from Phaedon.Tally offers the simplicity of natural language and the power of AI to build and run your loyalty campaigns end-to-end.See what’s possible at TallyLoyalty.com------------------------------------------------------------------------------This week, we’re revisiting one of our most insightful conversations with Bridget Blaise-Sham
How ButcherBox Built an Award-Winning Loyalty Program (#773)
This episode is sponsored by Tally – the loyalty platform from Phaedon.Tally offers the simplicity of natural language and the power of AI to build and run your loyalty campaigns end-to-end.See what’s possible at TallyLoyalty.com------------------------------------------------------------------------------Our guest today is Reba Hatcher, Chief Commercial Officer, ButcherBox. Launched in 2015, Butc
How e& Turned Smiles into a Digital Lifestyle Ecosystem (#772)
This episode is sponsored by Tally – the loyalty platform from Phaedon.Tally offers the simplicity of natural language and the power of AI to build and run your loyalty campaigns end-to-end.See what’s possible at TallyLoyalty.com------------------------------------------------------------------------------Smiles by e& is a leading UAE lifestyle and loyalty ecosystem that has evolved far beyond
Hilton Honors Strategy: Loyalty, Growth,& the Guest Experience at a Global Scale (#771)
This episode is sponsored by Tally – the loyalty platform from Phaedon.Tally offers the simplicity of natural language and the power of AI to build and run your loyalty campaigns end-to-end.See what’s possible at TallyLoyalty.com------------------------------------------------------------------------------In this episode, we speak with Brad Anderson, Vice President of Hilton Honors at Hilton about
Best of the Back Catalogue | Luxury Loyalty Redefined: Inside Chalhoub Group’s MUSE Programme (#770)
This episode is sponsored by Tally – the loyalty platform from Phaedon.Tally offers the simplicity of natural language and the power of AI to build and run your loyalty campaigns end-to-end.See what’s possible at TallyLoyalty.com------------------------------------------------------------------------------From premium rewards to unforgettable luxury experiences, this back catalogue episode explore
Miele Loyalty: Building Long-Term Value Through Seamless Customer Experiences (#769)
This episode is sponsored by Tally – the loyalty platform from Phaedon.Tally offers the simplicity of natural language and the power of AI to build and run your loyalty campaigns end-to-end.See what’s possible at TallyLoyalty.com------------------------------------------------------------------------------In this conversation, Miranda Bliss, Head of Loyalty, CRM and Performance Manager explores ho
Best of the Back Catalogue | 5 Loyalty Lessons from Flybuys Australia (#768)
This episode is sponsored by Tally – the loyalty platform from Phaedon.Tally offers the simplicity of natural language and the power of AI to build and run your loyalty campaigns end-to-end.See what’s possible at TallyLoyalty.com------------------------------------------------------------------------------From our best of the back catalogue, this episode is a must-listen for anyone serious about l
Understanding Loyalty in Europe 4.0: One Region, Many Realities (#767)
This episode is sponsored by Tally – the loyalty platform from Phaedon.Tally offers the simplicity of natural language and the power of AI to build and run your loyalty campaigns end-to-end.See what’s possible at TallyLoyalty.com------------------------------------------------------------------------------This episode is available in audio format on the Let’s Talk Loyalty podcast and in video form
Best of the Back Catalogue | Skywards: Emirates & Flydubai Loyalty – Dr Nejib Ben Khedher (#766)
This episode is sponsored by Tally – the loyalty platform from Phaedon.Tally offers the simplicity of natural language and the power of AI to build and run your loyalty campaigns end-to-end.See what’s possible at TallyLoyalty.com------------------------------------------------------------------------------In this episode of Best of the Back Catalogue, airline loyalty programmes set the benchmark f
Scene+ is Rewriting the Rules of Everyday Loyalty (#765)
This episode is sponsored by Tally – the loyalty platform from Phaedon.Tally offers the simplicity of natural language and the power of AI to build and run your loyalty campaigns end-to-end.See what’s possible at TallyLoyalty.com------------------------------------------------------------------------------Scene+ is a Canadian customer loyalty the program that was born from the union of Cineplex's
Best of the Back Catalogue | British Gas Rewards: Building Loyalty with Simplicity & Impact (#764)
This episode is sponsored by Tally – the loyalty platform from Phaedon.Tally offers the simplicity of natural language and the power of AI to build and run your loyalty campaigns end-to-end.See what’s possible at TallyLoyalty.com------------------------------------------------------------------------------This Best of the Back Catalogue episode revisits the story of an award-winning UK loyalty pro
The World’s Largest Loyalty Programs™ – Global Brands Redefining Customer Loyalty (763)
Created through a year of expert collaboration, authors Paula Thomas, Laurent Guinand, and Rich Long reveal the brands building extraordinary customer communities with memberships reaching into the hundreds of millions.In this episode, you’ll:Discover which are the largest loyalty programs on the planetDiscover the ONLY program in the world which boasts over half a BILLION membersFind out the 10 p
Best of the Back Catalogue | The Truth About Customer Loyalty with KPMG (#762)
This episode is sponsored by Tally – the loyalty platform from Phaedon.Tally offers the simplicity of natural language and the power of AI to build and run your loyalty campaigns end-to-end.See what’s possible at TallyLoyalty.com------------------------------------------------------------------------------We’re revisiting one of our standout conversations from the archives in this Best of the Back
Qantas Loyalty: Redefining Member Rewards & Recognition (#761)
This episode is sponsored by Tally – the loyalty platform from Phaedon.Tally offers the simplicity of natural language and the power of AI to build and run your loyalty campaigns end-to-end.See what’s possible at TallyLoyalty.com------------------------------------------------------------------------------In this episode of Let's Talk Loyalty and Loyalty TV, Andrew Glance CEO of Qantas Loyalty, ta
Best of the Back Catalogue | The British Airways Club (#760)
This episode is sponsored by Tally – the loyalty platform from Phaedon.Tally offers the simplicity of natural language and the power of AI to build and run your loyalty campaigns end-to-end.See what’s possible at TallyLoyalty.com------------------------------------------------------------------------------In this standout episode from our archives, we revisit the award-winning British Airways Exec
Flying Tiger Copenhagen: Loyalty, Omnichannel & Building the Flying Tiger Club (#759)
This episode is sponsored by Tally – the loyalty platform from Phaedon.Tally offers the simplicity of natural language and the power of AI to build and run your loyalty campaigns end-to-end.See what’s possible at TallyLoyalty.com------------------------------------------------------------------------------This episode is available in audio format on the Let’s Talk Loyalty podcast and in video form
Best of the Back Catalogue | An Award-Winning Loyalty Story with AS Roma (#758)
This episode is sponsored by Tally – the loyalty platform from Phaedon.Tally offers the simplicity of natural language and the power of AI to build and run your loyalty campaigns end-to-end.See what’s possible at TallyLoyalty.com------------------------------------------------------------------------------Sports fans are some of the most passionate and loyal audiences in the world—often supporting
Flight Centre’s World360 Rewards: Loyalty and Profitability Insights with James Kavanagh (#757)
This episode is sponsored by Tally – the loyalty platform from Phaedon.Tally offers the simplicity of natural language and the power of AI to build and run your loyalty campaigns end-to-end.See what’s possible at TallyLoyalty.com------------------------------------------------------------------------------This episode is also available in video format on www.Loyalty.TV.In this episode of Let's Tal
Best of the Back Catalogue | Loyalty at 7-Eleven Denmark (#756)
This episode is sponsored by Tally – the loyalty platform from Phaedon.Tally offers the simplicity of natural language and the power of AI to build and run your loyalty campaigns end-to-end.See what’s possible at TallyLoyalty.com------------------------------------------------------------------------------7-Eleven Denmark has redefined convenience retail by evolving from a traditional kiosk model
My RYOBI: Building Loyalty That Lasts with Data, Personalisation & Progress Over Perfection (#755)
This episode is sponsored by Tally – the loyalty platform from Phaedon.Tally offers the simplicity of natural language and the power of AI to build and run your loyalty campaigns end-to-end.See what’s possible at TallyLoyalty.com------------------------------------------------------------------------------This episode is also available in video format on www.Loyalty.TV.Join Locky Wright as he shar
Pausing Spanish Episodes – Listen to Today’s Episode with Alex! (#754)
This episode is in Spanish.We’re pausing our Spanish-language episodes for now.In today’s episode, Alex reflects on his experience hosting the Spanish-language episodes of Let’s Talk Loyalty and Loyalty TV. While these episodes are on hold, the voices and ideas from Latin America and Spanish-speaking markets continue to play an important role in our global discussion.Don’t forget to share your tho
Best of the Back Catalogue | Loyalty Strategy with Evert de Boer (#753)
This episode is sponsored by Tally – the loyalty platform from Phaedon.Tally offers the simplicity of natural language and the power of AI to build and run your loyalty campaigns end-to-end.See what’s possible at TallyLoyalty.com------------------------------------------------------------------------------Today we are re-publishing back one of our most popular episodes as our planned episode has b
Best of the Back Catalogue | Award-Winning Loyalty with Three Ireland (#752)
This episode is sponsored by Tally – the loyalty platform from Phaedon.Tally offers the simplicity of natural language and the power of AI to build and run your loyalty campaigns end-to-end.See what’s possible at TallyLoyalty.com------------------------------------------------------------------------------From our Best of the Back Catalogue, we revisit this episode exploring 3Plus, the award-winni
Behavioral Science, AI & Innovation in Loyalty — A Collinson Perspective (#751)
In this episode we are delighted to interview Peter Gerstle. He’s the Loyalty Consulting Director at Collinson responsible for shaping and delivering the strategy and management of Collinson’s loyalty products and driving loyalty innovation in travel, financial service, retail and other industries globally.Peter joined Collinson in 2013 to add his expertise from a 25-year international career in e
Best of the Back Catalogue | Raymond Rewards and Beyond (#750)
This episode is sponsored by Tally – the loyalty platform from Phaedon.Tally offers the simplicity of natural language and the power of AI to build and run your loyalty campaigns end-to-end.See what’s possible at TallyLoyalty.com------------------------------------------------------------------------------We’re rewinding to some of the best from our back catalogue! If you missed it long back, this
bp Southern Africa Demonstrates How Loyalty can be an Enabler of Business Growth (#749)
This episode is also available in video format on www.Loyalty.TV.Nokwanda Khumalo is a seasoned executive with experience across multiple industries, having led fuel retail and loyalty projects for over a decade. In this interview, she shares how loyalty can become a powerful growth enabler when an organisation commits to it at a leadership level.Reflecting on the 18 months following the loyalty l
Leading Telco Loyalty: TELUS Rewards is Redefining Customer Value (#748)
This episode is available in audio format on the Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV.TELUS is one of Canada's largest telecommunications companies, serving millions of customers across mobile, internet, TV, and digital health services. What makes TELUS particularly interesting from a loyalty perspective is how they've evolved their interactions with TELUS Services cust
Hornby Hobbies: Turning Collectibles into Loyalty Leadership (#747)
This episode is also available in video format on www.Loyalty.TV.Louisa Evans is Head of Loyalty and Retention for Hornby Hobbies which saw the launch of its Rewards programme, Hobby Rewards, three years ago. In this interview, Louisa talks us through how the product-centric organisation with magnificently created and engineered collectibles turns into a customer-led business.They had to pivot fro
How Beer Culture, Category, and Loyalty Evolved a Decade After SABMiller (#746)
This episode is sponsored by Tally – the loyalty platform from Phaedon.Tally offers the simplicity of natural language and the power of AI to build and run your loyalty campaigns end-to-end.See what’s possible at TallyLoyalty.com------------------------------------------------------------------------------This episode is available in audio format on the Let’s Talk Loyalty podcast and in video form
Scaling Loyalty with TenX (#745)
This episode is sponsored by Tally – the loyalty platform from Phaedon.Tally offers the simplicity of natural language and the power of AI to build and run your loyalty campaigns end-to-end.See what’s possible at TallyLoyalty.com------------------------------------------------------------------------------This episode is available in audio format on the Let’s Talk Loyalty podcast and in video form
PetSmart Treats Rewards: Behavior, Belonging & Benefits (#744)
This episode is available in audio format on the Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV.This episode examines how PetSmart uses behavioral science, data, and shared passion to create a loyalty program that feels personal and purposeful. Our guest today is Emily Feldman, Senior Director of Loyalty and Membership Experience at PetSmart.From rewarding engagement over transac
Club Yogi Rewards: Loyalty Lessons from the Great Outdoors (#743)
This episode is sponsored by Tally – the loyalty platform from Phaedon.Tally offers the simplicity of natural language and the power of AI to build and run your loyalty campaigns end-to-end.See what’s possible at TallyLoyalty.com------------------------------------------------------------------------------This episode is available in audio format on the Let’s Talk Loyalty podcast and in video form
Fidelización en Brasil: Estrategias y Tendencias en un Mercado de Vanguardia | Spanish Episode (#742)
This episode is sponsored by Tally – the loyalty platform from Phaedon.Tally offers the simplicity of natural language and the power of AI to build and run your loyalty campaigns end-to-end.See what’s possible at TallyLoyalty.com------------------------------------------------------------------------------This episode of Let's Talk Loyalty & Loyalty TV is in Spanish.En este episodio de Let’s T
A.P. Moller - Maersk: Storytelling at Scale — Building Trust and Loyalty in Global Logistics (#741)
This episode is sponsored by Tally – the loyalty platform from Phaedon.Tally offers the simplicity of natural language and the power of AI to build and run your loyalty campaigns end-to-end.See what’s possible at TallyLoyalty.com------------------------------------------------------------------------------This episode is available in audio format on the Let’s Talk Loyalty podcast and in video form
Cannabis Loyalty Unlocked: Marketing and Innovation with Embarc (#740)
This episode is sponsored by Tally – the loyalty platform from Phaedon.Tally offers the simplicity of natural language and the power of AI to build and run your loyalty campaigns end-to-end.See what’s possible at TallyLoyalty.com------------------------------------------------------------------------------This episode is available in audio format on our Let's Talk Loyalty podcast and in video form
Reimagining Cinema Loyalty: Polly Jones on Digital, Data & the Future of ODEON (#739)
This episode is sponsored by Tally – the loyalty platform from Phaedon.Tally offers the simplicity of natural language and the power of AI to build and run your loyalty campaigns end-to-end.See what’s possible at TallyLoyalty.com------------------------------------------------------------------------------This episode is available in audio format on our Let's Talk Loyalty podcast and in video form
Understanding The Power of WHY to Dig Deeper into The WHAT From Transactional Data (#738)
This episode is sponsored by Tally – the loyalty platform from Phaedon.Tally offers the simplicity of natural language and the power of AI to build and run your loyalty campaigns end-to-end.See what’s possible at TallyLoyalty.com------------------------------------------------------------------------------Brandon de Kock is Director of Storytelling for WhyFive Insights, South Africa. At the South
Bakers Delight - Winner of Best Loyalty Program Launch (Archive Episode) (#737)
This episode is sponsored by Tally – the loyalty platform from Phaedon.Tally offers the simplicity of natural language and the power of AI to build and run your loyalty campaigns end-to-end.See what’s possible at TallyLoyalty.com------------------------------------------------------------------------------Today we are re-publishing back one of our most popular episodes as our planned episode has b
Doters: Democratizando la lealtad en el aire y en la tierra con Pablo Sordo (#736)
This episode is sponsored by Tally – the loyalty platform from Phaedon.Tally offers the simplicity of natural language and the power of AI to build and run your loyalty campaigns end-to-end.See what’s possible at TallyLoyalty.com------------------------------------------------------------------------------This episode of Let's Talk Loyalty & Loyalty TV is in SpanishEn este episodio de Let’s Ta
Fueling Loyalty: Insights from Shell’s Go+ Team on Engagement, Strategy & the Future of Loyalty (#735)
This episode is sponsored by Tally – the loyalty platform from Phaedon.Tally offers the simplicity of natural language and the power of AI to build and run your loyalty campaigns end-to-end.See what’s possible at TallyLoyalty.com------------------------------------------------------------------------------This episode is available in audio format on our Let's Talk Loyalty podcast and in video form
Instant Loyalty: How Cashpoints is Revolutionizing Real-Time Rewards in 2026 (#734)
This episode is sponsored by Tally – the loyalty platform from Phaedon.Tally offers the simplicity of natural language and the power of AI to build and run your loyalty campaigns end-to-end.See what’s possible at TallyLoyalty.com------------------------------------------------------------------------------This episode is available in audio format on our Let's Talk Loyalty podcast and in video form
We’re Taking a Short Festive Break (See You Soon!) (#733)
This episode is sponsored by Tally – the loyalty platform from Phaedon.Tally offers the simplicity of natural language and the power of AI to build and run your loyalty campaigns end-to-end.See what’s possible at TallyLoyalty.com------------------------------------------------------------------------------This short episode explains our plans for the holidays this year and when we'll be back with
Virgin Active Rewards: Turning Wellness into Lasting Habits (#732)
This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.In today's episode, Ros Netto, Global Head of Rewards at Virgin Active, shares how their program motivates members through gamification, milestones, and personalized experiences. She discusses the challenges of scaling globally while creating meaningful connections that go beyond point
Loyalty Beyond Points: Designing Experiences That Truly Connect (#731)
This episode is sponsored by Tally – the loyalty platform from Phaedon.Tally offers the simplicity of natural language and the power of AI to build and run your loyalty campaigns end-to-end.See what’s possible at TallyLoyalty.com------------------------------------------------------------------------------This episode is available in audio format on our Let's Talk Loyalty podcast and in video form
Now Built the Way People Travel – Choice Hotels’ Choice Privileges has Changed! (#730)
This episode is sponsored by Tally – the loyalty platform from Phaedon.Tally offers the simplicity of natural language and the power of AI to build and run your loyalty campaigns end-to-end.See what’s possible at TallyLoyalty.com------------------------------------------------------------------------------This episode is available in audio format on our Let's Talk Loyalty podcast and in video form
30 years of Award-Winning Loyalty Leadership in Health & Beauty Retail (#729)
This episode is sponsored by Tally – the loyalty platform from Phaedon.Tally offers the simplicity of natural language and the power of AI to build and run your loyalty campaigns end-to-end.See what’s possible at TallyLoyalty.com------------------------------------------------------------------------------This episode is available in audio format on our Let's Talk Loyalty podcast and in video form
The Art of Loyalty: Insights from Nectar (#728)
This episode is sponsored by Tally – the loyalty platform from Phaedon.Tally offers the simplicity of natural language and the power of AI to build and run your loyalty campaigns end-to-end.See what’s possible at TallyLoyalty.com------------------------------------------------------------------------------This episode is available in audio format on our Let's Talk Loyalty podcast and in video form
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