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Product Led Growth Leaders

Product Led Growth Leaders

Thomas Watkins 189 Episodes Jul 2, 2026

This podcast is built for startup founders who want to move beyond reactive product decisions and build products that win consistently in the market. Through solo episodes and interviews with high-performing SaaS founders, the show explores UX strategy, product decisions, hiring, and how to scale without chaos. It is hosted by Thomas Watkins, UX designer and founder of 3Leaf, who has helped series A-C startups build well-structured products and become preferred choices in their category.

Episodes

190 - What If Leave Policies Felt Like Product Design - with Romy Malviya Jul 2, 2026 1417 Leave of absence sounds like a simple HR checkbox until you’re juggling federal law, 26-plus sets of state rules, and company policies that all overlap. We sit down with Romy Malviya, founder and CEO of PulpStream, to unpack why leave management becomes a paperwork-heavy risk zone and what it takes to make the process feel smooth for real humans at stressful moments like childbirth, surgery, and f
189 - Behavior Patterns That Predict Conversion - with Keith Zubchevich Jun 25, 2026 1546 Funnels are comforting because they look orderly, but buying rarely is. Keith Zubchevich, President and CEO of Conviva, joins us to unpack what most digital analytics misses: the difference between tracking clicks and understanding intent. We dig into why two people can purchase the same product through completely different paths and why forcing everyone into a single “best journey” quietly hurts
188 - ADHD Is A Label But Capacity Is The Problem - with Frankie Berkoben Jun 18, 2026 1346 You can be brilliant, ambitious, and wildly capable and still feel like your follow-through is slipping. That doesn’t automatically mean you’re broken or “not disciplined enough”. It often means your executive functioning is overloaded by context: stress, layoffs, a heavier emotional load, shifting team expectations, or the simple fact that life outside work got bigger. I sit down with executive c
187 - Product-Led Growth Meets Agentic Selling - with Channing Ferrer Jun 11, 2026 1569 Your product might be the best salesperson you’ll ever hire, and AI is about to make that idea even more literal. We sit down with Channing Ferrer, Chief Revenue Officer and CEO Americas at Brevo, to get precise about what product-led growth actually means: a path where users discover value, solve problems, and choose to expand without needing a human to nudge them along. We also call out a common
186 - What If Recognition Worked Like A Viral Product - with Ali Linz Jun 4, 2026 1510 Remote work didn’t erase birthdays, farewells, sympathy moments, and thank-yous it just removed the simple office ritual that made them easy. We sit down with Allie Lenz, co-founder of GroupTogether, to unpack the very real “recognition gap” that shows up when teams go hybrid: people still want to show appreciation, but the old card-and-envelope flow doesn’t work, and asking coworkers to chip in c
185 - Stop Drowning In Applicants with Matthew Stewart May 28, 2026 879 Your hiring inbox shouldn’t feel like spam, but that’s where recruiting is heading as AI makes it effortless to generate resumes and apply at scale. We sit down with Matthew Stewart, a software engineer turned founder of Talent Sprout, to unpack what’s breaking in modern recruiting and why the biggest pain shows up right at the start: screening. When you can’t tell who’s real and you’re buried und
184 - If Partnerships Drive Most Revenue, Why Do We Wing It? with Jon Mead May 21, 2026 1012 We talk with John Mead, founder and CEO of Partnerbridge.io, about why partnerships drive huge SaaS revenue while most programs still fail from a lack of strategy. We break down partner types, how data and UX shape partner discovery, and how a PLG approach can still include human guidance for better decisions. • the partnership revenue paradox and why failure rates stay high • what partnerships me
183 - Verbal identity as the antidote to generic AI content with Ken Marshall May 14, 2026 1601 We talk with Ken "Magma" Marshall, co-founder of Meet Sona, about why most leaders struggle to publish consistently and why “sounding human” is now a competitive advantage. We break down an interview-first workflow that turns short voice conversations into platform-ready content without losing your taste, judgment, or stories. • Ken’s path from sales to coding to SEO and agency life, the
182 - What If Onboarding Let Users Stay In Control? with Karel Papik May 7, 2026 1348 We talk with Karel Papik, co-founder of Product Fruits, about why most products lose users in the first minutes and how better onboarding fixes trial drop-off. We dig into AI-powered user journeys that feel like a seamless, human layer inside your app while still giving product teams clearer feedback and faster insights.• why consumer-style impatience now defines B2B SaaS onboarding and activation
181 - Voice AI For Small Businesses with Laurent Cohen Apr 30, 2026 1307 Voicemail trains your customers to give up, and it trains you to live on your phone. We sit down with Laurent Cohen, CTO of GetOblick, to unpack a sharper idea: not every call deserves an interruption, but no opportunity should be missed. From missed leads to unhappy customers, we talk about why small and local businesses feel the pain of inbound calls more than anyone, and why voice AI is finally
180 - How Leaders Find Their Real Identity with Kat Perkins Apr 24, 2026 1202 We talk with leadership strategist Kat Perkins about how people end up living identities shaped by trauma, culture, and even well-meaning family pressure. We explore her framework for identity revelation and why leaders must get clear on who they are before they can build healthy teams. • what an identity strategist does and why identity gets layered over time • identity interference and how life
179 - Building the Future: How Companies Can Leverage AI for Sustainable Growth and Innovation with West Stringfellow Apr 22, 2026 1584 In this episode of Product Led Growth Leaders, your host Thomas Watkins talks to West Stringfellow, Founder and CEO of HowDo. West discusses how AI, especially large language models, can transform business innovation and growth.Drawing on his experience at major companies, West explores the democratization of technology, the critical role of human judgment, and the need for better data and process

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