The New Frontier: The Agentic Commerce & Answer Engine Optimization podcast
This podcast explores the fast-moving world of AI for leaders and owners of ecommerce businesses. It discusses topics such as AI Answer Engine Optimization, getting your brand mentioned by ChatGPT or Amazon Rufus. Hosted by Jo Lambadjieva, Founder of Amazing Wave and AI Educator, and Max Sinclair, Founder of Azoma and ex-Amazonian. The podcast is brought to you by azoma.ai and amazingwave.digital.
Episodes
![Behind PerfectTed's meteoric rise from a £500k Dragons' Den valuation to £140m with co-founder Levi Levinfiche [Rebroadcast]](https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode/39987297/39987297-1786908339807-19d1e19142c4b.jpg)
Behind PerfectTed's meteoric rise from a £500k Dragons' Den valuation to £140m with co-founder Levi Levinfiche [Rebroadcast]
Levi Levenfiche is co-founder of PerfectTed, the fastest–growing energy drink brand in the UK and the largest matcha brand in Europe. The company started on his Kitchen table with his wife and brother. PerfectTed is one of Dragons' Den's biggest stories (the UK's version of Shark Tank). Their energetic pitch (youtube video) which they opened by stating their "mission to spread p
How Grüns Is Winning by Updating Product Content Weekly with Emma Lifer, Marketplace, SEO/AEO and Merchandising Manager
Welcome to the first episode of Agentic Commerce Architects. Max Sinclair sits down with Emma Lifer, Marketplace SEO and Merchandising Manager at Grüns, one of the fastest growing supplement brands on Amazon, to unpack how a real practitioner is winning visibility across Alexa for Shopping, Walmart Sparky, ChatGPT, Gemini and beyond.Emma leads SEO, AEO, affiliates and marketplace sales at Gruns, a
The 5Cs of Agentic Commerce: A framework that actually makes sense for the era of Shopping Agents with Lauren Livak of the Digital Shelf Institute, Aaron Conant of BWG Connect, & Max Sinclair of Azoma
Agentic commerce is moving from buzzword to boardroom priority - but what should brands actually do next? In this episode of Digital Deep Dive, Aaron Conant is joined by Lauren Liv Gilbert of the Digital Shelf Institute and Max, founder and CEO of Azoma, to translate a fast-changing landscape into a clear, practical strategy for brand and ecommerce leaders.Together, they unpack the 5 Cs of Agentic
The Agentic Commerce Revolution: Max Sinclair on the SheCommerce Podcast live at Women in Amazon Business Summit
AI isn’t coming for commerce—it’s already deciding what gets discovered, recommended, and purchased.In this special episode created in partnership with WIAB—Women in Amazon Business, Cristina and Jacqui sit down with Max Sinclair, founder and CEO of Azoma, to unpack the AI visibility revolution and what it means for brands, retailers, founders, and women shaping the future of commerce.Max spent si
The State of Play in Agentic Commerce, by Max Sinclair (CEO & Founder of Azoma)
In this episode, Max Sinclair, founder of Azoma and ex-Amazonian, breaks down how AI shopping agents—like ChatGPT, Gemini, Amazon Rufus, and Walmart’s Sparky—are completely rewriting the rules of how consumers discover and buy products online. From monumental algorithmic shifts to the collapse of traditional keyword SEO, discover why optimizing for Agentic Commerce is the mandatory new frontier fo
Amazon Rufus Adoption is highest amongst Women, the Highly Educated, and Baby Boomers with Artiom Enkov of Gener8
In this episode of The New Frontier, Jo and Max are joined by Artiom Enkov , VP of Insights at Gener8 to unpack one of the first detailed UK and US data studies on Amazon Rufus usage. Drawing on a fully consented metered panel of more than 50,000 Android users, Generate reveals a surprising demographic twist: Rufus is indexing highest among older shoppers, especially Baby Boomers, Gen X, and retir
60% of Amazon Shoppers Use Rufus, and Those Who Do Purchase 2.74x More: Ian Simpson of Sensor Tower on Tracking 60,000 Shoppers
In this episode of The New Frontier, Max sits down with Ian Simpson, SVP of Innovation at Sensor Tower, to unpack new data on how Amazon shoppers are using Rufus, Amazon’s AI shopping assistant. Based on a panel of 60,000 real U.S. shoppers tracked over 18 months, Sensor Tower found that heavy Amazon users now include Rufus in around 60% of shopping sessions—and shoppers who use Rufus are up to 2.
New Frontier: The Agent Economy: Business Model Disruption in the Age of AI
In this episode of The New Frontier, Max is joined by Martin Schwartzman, Partner and Global AI Lead at OC&C Strategy Consultants, to unpack how agentic AI is reshaping business models and commerce. The conversation starts with the week’s biggest news around agent commerce protocols from Google and OpenAI, exploring what “agentic commerce” really means for consumers. Martin paints a vivid pict
2026 AI & Ecommerce Predictions with Jo & Max (Agentic Commerce, AI Wearables, The Death of Prompting and more)
In the first 2026 episode of The New Frontier, as is tradition, Max and Jo dive into their annual predictions. They start with a quick look back at their 2025 predictions, many of which, from the AI infrastructure boom to Google’s dip in dominance, proved accurate.Looking ahead, they forecast a sharp rise in synthetic content, predicting that 30–40% of social media posts will be AI-generated or en
Sponsored Prompts: Amazon Ads' new format for the era of AI Search [Recorded Live from the Amazon Ads Educators' Summit]
This special Episode of the New Frontier recorded live from the Amazon Ad Summit in Milan, to mark a landmark announcement: the launch of Sponsored Prompts groundbreaking new Ads format. Host Max Sinclair was joined by Oana Padurariu to discuss their workshop with Amazon’s Lead Global AI Advertising Product Manager, who explained how these AI-powered follow-up questions are reshaping shopper engag
Alibaba’s AI Sourcing Agent Accio, and the Future of Agentic Commerce, with Ziwei Chen
In this episode of The New Frontier, hosts Max and Jo welcome Ziwei Chen, Product Lead for Accio by Alibaba, for a deep dive into the intersection of AI, procurement, and global manufacturing. The conversation kicks off with Ziwei reflecting on her recent return to China after four years living in Silicon Valley, sharing insights on how the country has rapidly transformed technologically, includin
Pivoting a failing marketplace business to an $11m ARR Enterprise AI SaaS with Gaétan Rougevin-Baville
In this episode of The New Frontier, Max sits down with Gaétan Rougevin-Baville , CEO of Diffusely, an AI-powered visual production platform serving major players in fashion and automotive. Gaétan shares the remarkable story of how he led a hard pivot from a global photography marketplace into a verticalized AI SaaS business—scaling revenue to $11 million in just three years. Originally joining a
Leading Answer Engine Optimization (AEO) at Mars Wrigley during the era AI Discoverability, with Global Director of Search Tory Bradley
In this episode, Tory Bradley, Global E-Commerce Retail Search Director at Mars Wrigley, dives deep into how Mars is navigating the evolving world of GenAI, search, and digital commerce. Drawing on Mars’ legacy of embracing technology - from pioneering electrified chocolate production in the 1920s to revolutionizing vending machines- Tory explains how the company is once again at a pivotal inflect
The New Rufus: Reason, Research & Remembrance with Max Sinclair
In this episode, Max, founder of Azoma, breaks down insights from his team's latest whitepaper (read here), co-authored with Andrew Bell, on Amazon’s AI shopping assistant, Rufus, and its transformative role in the future of e-commerce. Drawing from this deep dive and his own years at Amazon, Max explains how Rufus is rapidly evolving into a hyper-personalized shopping agent—one that remembers
How to raise a $11m Series A and disrupt a $1.7tn market with Jonny Plein
In this episode of The New Frontier, hosts Jo and Max sit down with Jonny Plein, a repeat founder, investor and advisor. Jonny sold his first business Pouch for 7-Figures, and just announced a $11m Series A for his current business Yaso. YASO is a next-generation solution for ambitious brands looking to enter the $1.7tn Chinese ecommerce market and sell directly to Gen Z consumers, using the power
Behind Pattern's $2.5 billion IPO, with CRO Bryce Warning and COO Rob Hahn
In this episode, Jo is joined by Bryce Warning and Rob Hahn, the CRO and COO of Pattern, fresh off their highly anticipated IPO. The conversation kicks off with reflections on the milestone: how an IPO is not just the end of a journey, but the beginning of a new phase - one with higher expectations, greater scale, and renewed focus on delivery.They dive deep into what makes Pattern unique: the mar
The Next Six Months Will Define Which Brands Win In AI Search - Here's How To Make Sure You Are Recommended By ChatGPT (Azoma Founder Max Sinclair's Guide to Answer Engine Optimization)
This week, our usual host Max Sinclair, founder of Azoma and former Amazon search leader, takes a turn in the hot seat to dive deep into the transformation AI is bringing to consumer search. With clients like Mars, Zappos, Arla and Mars, Zoma helps global brands optimize their visibility within AI-powered platforms like ChatGPT and Perplexity. Max explains how the shift from keyword-based ranking
How to Structure Your Organization in the Age of AI with Lauren Livak
-Show Notes/Events-(1) Join us at our exclusive afterparty during Amazon Accelerate in September in Seattle: https://www.eventbrite.com/e/seattle-seller-shell-ebration-tickets-1527728730759 sponsored by Azoma & partners. (2) If you are a Brand or Retailer, you can apply for a free ticket at the 2025 Digital Shelf Summit in October 16th: https://www.digitalshelfinstitute.org/dss-europe-Epis
Bootstrapped to $210m Buyout: The Story Behind The Double SaaS Acquisition of Seller Investigators
This episode of The New Frontier dives deep into the story of the founding, rapid growth and double acquisition of Seller Investigators with co-founders Robert and Lee. The pair shares how frustrating personal experience with Amazon's accounting led them to build a specialized audit and refund recovery platform. Starting as a side project with two interns on Google Sheest, they scaled their bo
The Future of Amazon's Generative AI Tooling for Sellers, with Kabir Bedi, Head of Product for Generative AI at Amazon Ads
In this captivating episode of The New Frontier, hosts Jo and Max dive deep into the future of Amazon Ads with Kabir Bedi, Head of Product for Generative AI at Amazon Ads. Kabir shares visionary insights into how Amazon is set to revolutionize advertising by harnessing cutting-edge generative AI to simplify and supercharge ad creation, transforming how sellers and advertisers engage customers.Kabi
Cracking ChatGPT (and ruling Rufus): Azoma founder Max Sinclair’s Guide to Generative Engine Optimization (GEO) in 2025
In this episode, Max Sinclair, founder and CEO of Azoma, a pioneering scale-up specializing in Generative Engine Optimization (GEO), goes deep into everything AI Engine Optimization (AEO). Max, a former Amazon search expert, highlights why traditional SEO methods are quickly becoming obsolete in the face of AI-driven search platforms such as ChatGPT, Perplexity, and Amazon Rufus. He breaks down th
How You Can Implement Amazon’s Best-Kept Corporate Innovation Secret: The PRFAQ Framework, with Marcelo Calbucci
Marcelo Calbucci is an entrepreneur, technologist, innovator, and author of the PR FAQ Framework with over twenty five years of experience in the tech industry. He has held key roles at Microsoft and Amazon and has founded and led startups in both Seattle and London. On this episode of the New Frontier, Marcello unpacks the powerful “Press Release and Frequently Asked Questions” (PRFAQ) framework—
How to Leverage AI Automation for Your Business with the Legendary Anthony Lee
In this episode of The New Frontier, the hosts sit down with Anthony Lee, founder of AI Plus Automation and a respected voice in the Amazon and e-commerce space. Anthony shares his journey from mastering the Amazon ranking algorithm to becoming a pioneer in AI-driven process automation. He explains how his passion for building elaborate ManyChat bots evolved into creating sophisticated workflows t
BREAKING: Walmart Launches Sparky - Here’s How to Get it to Recommend Your Products
In this emergency episode of The New Emergency, hosts Jo and Max dive into the latest AI Engine for Brands to Optimize for: Walmart Sparky (see more). Framed similarly to Amazon's Rufus, now accounting for 14% of Amazon Searches, Sparky represents Walmart's deepening commitment to integrating AI across its entire value chain. The duo discuss the broader implications of Sparky’s launch alongside Wa
Bootstrapping an Amazon Agency & 3PL to +50 Amazon Experts and three Warehouses with Stephen Harris
In this episode of The New Frontier, Max welcomes long-time friend and ex-Amazon colleague Stephen Harris, founder of Situna, a global Amazon agency and 3PL powerhouse. Steven shares his inspiring entrepreneurial journey—from selling cufflinks in his spare time, to working at Amazon, to launching a Private Label Amazon Brand and eventually making a seven-figure exit. Steven offers a candid look at
How to Launch an AI Startup, Get Funding and Disrupt an Industry with Max Sinclair
Max Sinclair sits down with Simon Cockram to reflect on his biggest learnings as a Founder from his three years building Azoma (previously Ecomtent) thus far, in a must-listen episode for prospective tech founders. Max starts by emphasising the importance of having a distinct edge and a counterintuitive belief when launching a venture. He walks through the ideation process learned at Entrepreneur
Amazon Ranking, Relevance and Search- Find-Buy In 2025 With Alina Vlaic
In this episode of New Frontier, Jo Lambadjieva hosts Alina Vlaic, a Romanian entrepreneur and founder of aRank, which has facilitated over 6,000 Amazon product launches. Alina shares how her failed private label baby product unexpectedly led to creating her successful agency. She explains that Amazon's ranking algorithm has evolved dramatically since 2017, shifting from simple giveaway strate
The 'IDEA' Strategic Brand Framework with Trevor Bradford
Announcement: Ecomtent have just launched a Freemium version, check it out hereIn this episode of The New Frontier, Max and Jo welcome brand strategist and author Trevor Bradford to celebrate the launch of his new book, What Captures the Heart Goes in the Cart (learn more). Trevor has 35 years of experience in branding as an agency owner, is a mentor in the Titan Network, and owns his own 6 figure
How to use AI-Generated UGC for sustainable brand growth with Leo Sgovio
In this episode of New Frontier, Jo Lambadjieva hosts Leo Sgovio, a seven-figure Amazon seller and AI expert who first caught her attention when he won the Billion Dollar Seller Summit 2022 competition. Leo shares his journey from accidentally landing in Canada at age 23 to working for a large travel company, where he developed deep expertise in digital marketing, SEO, web analytics, and conversio
Answer Engine Optimization (AEO) on Amazon: Max Sinclair on optimizing for Rufus & COSMO
In this episode Max Sinclair dives into the rapidly evolving world of AI-driven commerce. The discussion kicks off with a deep dive into GEO, or Generative Engine Optimization, a fresh paradigm that parallels SEO but targets visibility within AI platforms like Amazon’s Rufus, ChatGPT, and Google’s Gemini. Max shares how AI tools are fundamentally reshaping customer discovery, revealing just how pe
From Prompt to Product Page: ChatGPT 4o's Image Generation & Genspark Breakthroughs with Sim Mahon
In this special edition of The New Frontier, hosts Max and Jo dive into the breakthrough developments in ChatGPT-4o’s image generation capabilities, joined by Sim, who operates an eight-figure business across 11 private-label Amazon brands. The conversation unpacks how OpenAI’s new image model has evolved from the cartoonish limitations of DALL·E 3 into photorealistic rendering that rivals — and o
How to Build Effective Teams in an AI Workforce, with Shannon Curley
In this episode of The New Frontier, Max and Jo reunite after a busy conference season, to welcome Shannon Curley, a seasoned marketing leader with deep expertise in brand storytelling, content strategy, and audience engagement—most recently the Director of Marketing at Carbon6, which was acquired for $210 million.The conversation dives deep into the future of building effective teams in an AI-pow
Maximizing Amazon Profits by Understanding your Buyers and ‘Deserved Ranking’ with Ben Webber
In this episode of The New Frontier, Jo takes a deep dive with veteran Amazon Seller Ben Webber, who has built and scaled an incredible nine brands to eight figures. The conversation centers around Ben's recent presentation on "deserved ranking" — a concept focused on how products naturally position within Amazon’s search results based on value, not just aggressive advertising. Ben breaks down how
Decoding Amazon's Playbook: A Former 10-year Executive, Andrea Leigh's, Guide to Winning on the Platform
In this episode of The New Frontier, Max welcomes Andrea Leigh, an e-commerce expert with over 20 years of experience, including a decade as a senior executive at Amazon. Andrea dives deep into the key factors that determine success for brands on Amazon, emphasizing agility, curiosity, and data-driven decision-making. She explains how Amazon's self-service, algorithm-driven marketplace requires br
Generative Engine Optimization: Getting your Brand mentioned by ChatGPT, with Max Sinclair
In this episode, Max takes a turn in the hot seat to discuss the rapidly evolving landscape of Generative Engine Optimization (GEO) and its impact on search and shopping behaviors. With 60% of U.S. adults using AI chatbots in the past 30 days and ChatGPT receiving a billion messages daily, brands need to rethink their digital strategies. Max highlights how search queries are becoming longer and mo
A9 Organic Ranking Factors on Amazon in 2025 with Brian Johnson
Get 20% ASGTG tickets in New York on March 20th with Code "MaxSinclair20off":https://www.eventbrite.com/e/asgtg-e-commerce-amazon-sellers-event-11th-annual-ed-rosenberg-conference-tickets-1062916344399?discount=MaxSinclair20offIn this episode, Jo and Max welcome Brian R. Johnson, a veteran e-commerce strategist with over 17 years of experience and more than $3.5 billion in Amazon brand sales. Bria
Inside Thrasio & SellerX: The Rise and Fall of the Amazon Aggregator with Senior Leader Alexander Swade
In this episode of New Frontier, Jo welcomes Alexander Swade, a seasoned Amazon advertising expert with senior leadership experience at Thrasio, SellerX, and My Real Profit. Alexander shares his journey from Google Ads to leading large-scale advertising operations at Thrasio, one of the biggest Amazon aggregators. He discusses how he built high-performing teams, developed strategic automation tool
Adam Heist on Surviving & Thriving on Amazon FBA in 2025 (with Trump Tariffs, Tiktok Ban & RUFUS / COSMO)
Jo and Max welcome Adam Runquist, better known asAdam Heist, a seasoned e-commerce entrepreneur and Amazon FBA YouTube educator with 25k subscribers.Adam shares his journey from a structured corporate career to selling on Amazon, detailing his pivotal moment of realization that pushed him to leave the corporate world. He discusses the strategic moves that helped him scale and exit multiple busines
How to Start, Scale and Sell a Software Business with Rael Cline
In the 50th episode of The New Frontier, we welcome, Rael Cline, a seasoned entrepreneur who transitioned from private equity to building and selling multiple companies, including Nozzle. Rael shares his journey from founding Nozzle, reflecting on the challenges and lessons learned along the way. The conversation touches on the importance of customer discovery, strategic hiring, and the evolving r
Generative Engine Optimization - ChatGPT Search & Google AI Overviews, with Tim Cameron-Kitchen
In this episode of The New Frontier, Max is joined by Tim Cameron-Kitchen, (youtube) founder of Exposure Ninja, a leading digital marketing agency pioneering in Generative Engine Optimization (GEO). Exposure Ninja was among the first to explore ranking strategies for Google's AI overviews and how businesses can adapt to ensure visibility in AI-powered search experiences.Tim explains how search
Scaling a D2C Brand to $50M: Ruroc's growth and hostile Investor takeover
In this blockbuster episode of The New Frontier, we dive into the story of Daniel Rees, the founder of Ruroc, a direct-to-consumer ski helmet company that achieved explosive growth but faced devastating setbacks after bringing venture capital investors on board. Ruroc was propelled by bold marketing and customer-centric innovation. Daniel’s decision to expand into motorcycle helmets through crowdf
RUFUS: The Blueprint behind Amazon's Patent, with Danny McMillan, Oana Padurariu and Andrew Bell
Friends of the show Danny McMillan, Oana Padurariu and Andrew Bell join Jo and Max to discuss their findings from their research on the RUFUS Patent (i.e. The Blueprint); in what is prehaps the most indepth and science-backed discussion on RUFUS anywhere on the internet. Amazon’s personal shopping assistant, RUFUS, revolutionizes product recommendations by combining advanced semantic understanding
Using AI for Business Productivity in 2025 with Ritu Java
Jo and Max kick-off 2025 with a deep dive into the transformative power of AI in e-commerce, featuring Ritu, CEO of PPC Ninja, international speaker, and thought leader in the Amazon Community. Ritu discusses how in 2025, AI tools are reshaping productivity and decision-making for businesses. From automating repetitive tasks using Google Apps Script to leveraging AI-powered decision support tools
2025 AI Predictions
In this exciting finale for the year, hosts Max and Jo dive into their bold predictions for 2025, focusing on the ever-evolving impact of AI on our personal and professional lives. Among their forecasts, they predict that by 2025, AI agents could outnumber humans in many industries, transforming tasks like legal, accounting, and sales. Jo builds on this idea, envisioning the rise of hyper-personal
2024 AI 'Wrapped': Reviewing the biggest AI launches of the year
In this listener-favourite format, Max and Jo review and reflect on the biggest AI launches in 2024. 2024 was a massive year of AI innovation across the board, with companies raising a staggering $38 billion in funding.
OpenAI led the charge with its revolutionary o1 model, designed to “think before it acts” through chain-of-thought reasoning. Unlike traditional generative AI, o1 tackles multi-st
AI Governance & Regulation with Zahra Shah
Max welcomes Zahra Shah, a renowned expert in AI and Frontier Technologies, to discuss the rapidly evolving landscape of artificial intelligence, its governance, and its societal implications. Zahra, who has advised at the House of Lords and serves on various technology panels, shares insights on the UK's principles-based approach to AI regulation and compares it with the EU's risk-based model and
The Honeymoon Period: Debunking Amazon's Algorithm's myths with Oana Padurariu
In this episode of New Frontier, Max and Joe dive into the ever-evolving world of Amazon with guest Oana, a leading expert in advertising and SEO. Oana sheds light on her groundbreaking research debunking the long-held "honeymoon period" myth for product launches on Amazon. Drawing from in-depth analysis of Amazon patents and scientific papers, she explains how the platform’s algorithm has shifted
Findings from 100 RUFUS experiments on my Product Listings: Optimizing for Amazon's new AI Search
In this episode , Andrew Bell returns, bringing his expertise in Amazon SEO and GPT development. Andrew, a leading innovator on the GPT store and Amazon director, shares insights from his groundbreaking experiment with RUFUS, Amazon’s AI-powered shopping assistant. He discusses how Rufus integrates seamlessly into the customer journey, offering personalized recommendations and even pulling images
Jon Derkits on the best Amazon Seller Software Tools, and Amazon's recent AI announcements at Unboxed and Accelerate
Jon Derkits is a former Amazon marketplace executive, current 8-figure Amazon seller, and Chief Commercial Officer at Color More Lines, where he provides full-service Amazon channel management for omni-channel brands. In addition, Jon authors the widely popular Best@Amazon newsletter, a weekly newsletter for the Top 1% of Amazon Sellers. Jon started his career in M&A advisory with KPMG, spendi
SearchGPT: How to optimize for ChatGPT's new search functionality
SearchGPT is finally here.
Max and Jo record a special quick episode to discuss OpenAI’s new SearchGPT feature which enables ChatGPT to retrieve relevant, real-time information from across the web. For eCommerce sellers, this innovation presents both an opportunity and a challenge: how to ensure that their content ranks well and is viewed as authoritative by this new generation of AI-driven search
AI Guided Product Research & Development with Izabella Ritz
Jo welcomes Izabella Ritz, CEO of Ritz Momentum, to discuss the cutting edge of AI and e-commerce.
A significant portion of the discussion focuses on how Isabella and her agency use AI, particularly tools like ChatGPT, to streamline product research and development. She explains how AI helps identify potential products, improve customer experiences, and optimize listings by analyzing competitor d
![BREAKING: Amazon Personalizing Product Titles and Descriptions [Max on Seller Sessions Rebroadcast]](https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode/39987297/39987297-1728548917639-e6bd0150feee2.jpg)
BREAKING: Amazon Personalizing Product Titles and Descriptions [Max on Seller Sessions Rebroadcast]
In this rebroadcast of Seller Sessions, host Danny McMillan welcomes Max Sinclair to discuss key developments from the Amazon Accelerate event and the future of AI-driven ecommerce. The conversation centers around Amazon’s new approach to product listing personalization, where AI will dynamically adjust product titles and descriptions based on customer searches. This move could disrupt traditional
Implementing Scalable Processes in an Ecommerce Business with Yoni Kozminski
In this episode of The New Frontier, Jo and Max welcome Yoni Kozminski, a seasoned global digital marketing entrepreneur with over 15 years of experience working with major brands like Mercedes-Benz, MasterCard, and Sony. Yoni shares his journey, starting from his early career in launching social media strategies for big brands, to his transition into the e-commerce and Amazon space. He discusses
Amazon Accelerate 2024: The unofficial debrief
Following an action packed week in Seattle, Jo and Max sit down to reflect on the biggest launches announced at Amazon Accelerate 2024. And there were a lot. Amazon announced 23 AI launches, including many surprises such as;
Personalised Product listings: Amazon showing each individual customer personalised titles and bullet points, completely changing the Amazon SEO game again
Amelia AI: An AI
How to Start, Grow, Scale and Exit a Profitable eCommerce Brand on Amazon FBA with Neil Twa
In this episode Jo and Max welcome Neil Twa, a veteran entrepreneur with over 17 years of experience in e-commerce and Amazon FBA and author.
Neil has served over 1000+ people during his coaching and consulting career, and currently support over 200 clients in his Voltage Holdings organization which purchases and sells Amazon FBA brands and ecommerce software.
Neil reveals his unconventional y
Practical, Lesser Known Ways to Use AI for Amazon Sellers
This week Jo and Max was joined by Mike Danford, Chief Strategy Officer at Adverio. Mike plays a pivotal role in driving innovative strategies for sellers on Amazon, Walmart, and Target for multi-million dollar e-commerce brands. Rather than trudging over the same generic tips on ChatGPT heard on most podcasts, Jo, Max, and Mike have an in-depth geek out on the less-known ways all three help Amazo
DEBATE! Is Web3 at all useful (for ecommerce)?
In this episode, a sceptical Max debates Nadir, the founder and CEO of Tenamint, on the usefulness of 'Web3'.
Nadir brings over a decade of experience in e-commerce, having generated millions of dollars in revenue through ecommerce ventures such as PureFilters and Maswell. Nadir, now a Web3 founder, puts his case forward about how blockchain technology, NFTs, and decentralization could r
AI takeaways from Lunch with Norm Podcast with Norm Farrar
In this episode, hosts Jo and Max are joined by seasoned e-commerce expert Norm Farrar, host of the industry-leading Lunch with Norm podcast.
Known for his deep insights into AI and e-commerce, Norm shares his thoughts on how AI is reshaping the Amazon marketplace and the broader e-commerce industry. He emphasizes the importance of staying ahead in a rapidly evolving field where AI tools are bec
The Google SEO Leak, and it's implications for Ecommerce Sellers
On May 29, the SEO community was rocked by a major Google documentation leak of over 2,500 files and 14,014 ranking features, providing major insights into how Google evaluates and ranks content on its search platform (read more).
This week, Max is joined by Nick Trueman, host of Winning with Shopify podcast, to discuss the takeaways from the Google SEO Leak and its' implications for ecommer
![Optimizing Amazon Listings for COSMO and Rufus with Max Sinclair & Vanessa Hung [SELLERFEST REPLAY]](https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode/39987297/39987297-1723631418466-b179f383604a9.jpg)
Optimizing Amazon Listings for COSMO and Rufus with Max Sinclair & Vanessa Hung [SELLERFEST REPLAY]
This is an audio replay of Max Sinclair and Vanessa Hung's joint presentation at SellerFest. Watch the full presentation (including video) here.
Introduction
COSMO is Amazon's back-end AI algorithm that uses large language models and vast amounts of data to understand customer search intent and surface the most relevant products. This powerful AI system taps into a wealth of customer beha
How to Build a Custom GPT with Andrew Bell
Andrew Bell is the creator of the 1st, 2nd, 5th and 6th ranked GPTs under the search term “Amazon” on the GPT store. He has created over 200 GPTs, with an average rating of 4.4 stars from over 1,500 reviews and 50,000+ chats - a leading voice in AI for ecommerce. He is the former director of Amazon for Touch of Class and currently the Amazon ecommerce manager for the NFPA.
Andrew joins Max and J
Perfect Ted's journey to £1m a month via Dragons' Den with co-founder Levi Levinfiche
Levi Levenfiche is co-founder of PerfectTed, the fastest–growing energy drink brand in the UK and the largest matcha brand in Europe. The company started on his Kitchen table with his wife and brother. PerfectTed is one of Dragons' Den's biggest stories (the UK's version of Shark Tank). Their energetic pitch (youtube video) which they opened by stating their "mission to spread positive energy", en
How to Build an Ecommerce Brand, with Ben Leonard
Ben Leonard is an entrepreneur, speaker, consultant, and author of best selling book Quit Stalling and Build Your Brand; having previously grown his fitness brand to $6 million per year before exiting.
In this episode, Ben shares his insights on Brand Strategy, finding and audience, developing your first product, mastering marketing, launching and growing an ecommerce company, and finally exitin
Mina Elias on Prime Day, RUFUS, COSMO, and TikTok Shop
Mina (@theminaelias) is the founder of Trivium Group, a verified Amazon growth partner and marketing agency managing 180+ brands and 700 million in revenue Trivium manages. Mina is also a 7 figure supplement seller and owns MMA Nutrition, a brand he created and scaled using his expertise as a chemical engineer, and his passion for supplements as an MMA fighter.
Mina joins Jo and Max to discuss Pr
Optimising for Customer Objections on Amazon with Danny McMillan
Danny McMillan is a world-renowned public speaker and veteran in the Amazon community. He is founder of Seller Sessions, the longest-serving Amazon podcast with over a thousand episodes of 2017, and the sell out yearly event in London since 2019. He is best know for his insights into A9, from experimentation and analysing scientific papers.
Danny discusses what he things is the key overlooked me
Selling on Amazon Professionally with Yoni Mazor
Max and Jo are joined by Yoni Mazor, Co-founder and CGO of Getida. Getida is the global leader in Amazon FBA auditing and reimbursement solutions. Yoni began developing Getida after successfully operating a $20 million yearly Amazon FBA business.
Yoni discusses how Amazon has changed in the last 10 years, where he believes its is going, how sellers can optimize for profit and build a scalable gl
7 figures in annual Amazon sales from one subreddit - Social Monitoring with Derek Jouppi
Derek Jouppi, ecommerce entrepreneur turned AI founder, shares his journey from creating a SPOTMYUV colour-changing sunscreen sticker and 7-figure Amazon brand to launching Advite, an AI tool for social media monitoring. He discusses the challenges of selling niche products on Amazon and the unexpected success of going viral on Reddit.
Jouppi discovered first hand the power of engaging customers o
AI Videos for ecommerce, with Sparka founder Kadel
Max is joined by Founder of Sparka Kadel to discuss videos, AI and ecommerce. They discuss what is possible now, and where the space is heading.
This podcast is brought to you by Ecomtent and Amazing Wave.
Connect with us:
https://twitter.com/maxsinclair4
https://www.linkedin.com/in/max-sinclair-ai/
Microsoft's AI Strategy, GPT-4o, and the Future of Work with Jamie Hu
Jo interviews special guest Jamie Hu, a Solutions Consultant at Microsoft specializing in generative AI, co-pilot, and automation in business applications. They discuss the latest developments in AI, including Microsoft's AI products, the relationship between Microsoft and OpenAI, and the potential impact of AI on jobs and the future. Jamie shares his perspective on the current state of AI tec
Seller Sessions '24 recap with Vincenzo Toscano
Max is joined by friend of the podcast and Seller Sessions' event sponsor Vincenzo Toscano (successful Amazon Seller and founder of Ecomcy) to recap the key takeaways from the biggest UK Seller Event. Topics include the "keywords vs context" debate on Amazon COSMO (read the referenced blog here), Understanding your audience, A/B testing, and Amazon Comprehend.
This podcast is broug
Optimizing for COSMO & "context vs keywords" with Vanessa Hung
Vanessa Hung is renowned in the industry for her expertise with flatfiles and what she describes as "the unsexy stuff". She is the founder of Online Seller Solutions, and her Journey from an eCommerce Account Manager to a trusted industry expert and Community Ambassador for Carbon6 showcases her commitment to connecting and sharing knowledge with the community.
In this Episode, Jo and
Bradley Sutton on Helium 10, Amazon's latest AI developments and Sumo Wrestling
Bradley is the H10 Chief Evangelist and Director of training. He is also the host of the Serious Sellers podcast. He has been involved in e-commerce for over 20 years, and before joining Helium 10, launched over 400 products as a consultant for Amazon Sellers. Bradley joins Max & Jo to discuss Helium 10 and their strategy, his take on Amazon's latest AI developments and much more.
This p
How AI will change Amazon advertising and how sellers can leverage it to power up their Adverting campaigns with Ritu Java
Ritu Java began her eCommerce journey as an Etsy seller over a decade ago and now serves as the CEO of PPC Ninja, a leading software tools and services provider for 6 to 8-figure brands in the Amazon PPC space. Ritu is very passionate about applying data analytics to get the best ROI on PPC. She has shared her knowledge on over a hundred podcasts, webinars, blogs, and conferences, including Amazon
Q1 2024 AI recap: the most significant updates in AI this quarter
In this experimental new format, Max and Jo wrap up the biggest developments in AI from Q1'2024, with an ecommerce lens. They discuss the Claude 3, Perplexity, Apple, Open AI, Figure 01, Sora, and Ecomtent's newly filed patent, and more.
Connect with us:
https://twitter.com/maxsinclair4
https://www.linkedin.com/in/max-sinclair-ai/
https://ww
Product Development in 2024 & Amazon's AI Updates with Amy Wees
Amy Wees is a 7-figure e-commerce seller and CEO of Amazing at Home E-Commerce Consulting. She is recognized in the industry for her exceptional expertise in AI for ecommerce, product development, sourcing, marketing, and sales on Amazon, TikTok and beyond. Co-founder of the exclusive LATAM tradeshow (evolatam.com), Amy curates unique events like the Mexico Trip and Amazing in China Canton Fair So
The (Kevin) King's decree on selling on Amazon in 2024, and Amazon's AI
Since 1989, Kevin has been a pioneering force in the realms of direct marketing, Amazon selling, and internet marketing. With a career spanning over three decades, he has developed cutting-edge strategies and amassed extensive experience that has empowered thousands of individuals and businesses. He created the Billion Dollar Seller Newsletter and the Freedom Ticket, the most respected newsletter
Mastering Social Media Ads in the age of AI with Alex Kennedy
Alex is the co-founder and CEO of Purposely.ai, which is software that delivers AI insights and streamlined workflows around advertising creative. He has over a decade of experience in digital media strategy, and has worked with brands like Team USA during the Rio Olympics, Sonos, Dolby, Google, and Sierra Club.
Max and Alex discuss how ecommerce sellers should optimize their social media ads, e
Behind Frequently ai, and reflections on running an Amazon Agency with Chris Ball
Chris is the founder of Frequently, your Amazon free oracle to provide expert advice and answer your ecommerce FAQs. Frequently is built to answer your ecommerce FAQs. It is built with over 100 proprietary SOPs and documents that contain expert knowledge, experiences, and data points from a network of experienced sellers, operators and former Amazon employees with +35 years of collective experienc
Sourcing from China, Selling on Amazon Japan, and Optimizing with AI with Gary Huang
This week, Max and Jo talk to Gary Huang, founder of 80/20 Sourcing and the 7 Figure Seller Summit. Gary has been selling online multichannel (Amazon, eBay and Shopify) for over 10 years, and has helped thousands of e-commerce entrepreneurs save time and money sourcing products from China and scale their businesses.
Gary has worked with hundreds of Chinese suppliers, having managed multimillion-
AI Takeaways from Lunch With Norm with Kelsey Farrar
This week Jo and Max are joined by Kelsey 'son of the beard guy' Farrar to discuss organic community building & growth, the best AI insights and takeaways from +500 episodes of Lunch with Norm, and Amazon's latest AI release COSMO.
Kelsey is a master of organic growth hacking and community building - with +300k views on Youtube; +160k podcast downloads across Spotify, Apple, etc;
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