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The Copywriting Podcast

The Copywriting Podcast

Matthew Volkwyn 108 Episodes Aug 20, 2026

The Copywriting Podcast, hosted by Matthew Volkwyn, explores the world of copywriting through weekly in-depth interviews with professional copywriters from around the globe. The show provides actionable advice for freelance copywriters seeking high-paying clients, offer owners aiming to scale, and anyone passionate about great copy. Listeners can expect no-nonsense, easy-to-follow steps to improve their copywriting skills and grow their business.

Episodes

If You Want To Be A Creative Strategist, Watch This:
If You Want To Be A Creative Strategist, Watch This: Aug 20, 2026 00:34:06 [Masterclass] How I close Creative Strategy clients:https://www.youtube.com/watch?v=t0CIwvQnVqgLogan’s jump from email copywriting to creative strategyHow to actually land clients without sending cold messagesHow to get into the copywriting playing field in today’s marketAnd much more…In this episode with Logan Hobson, we go over…If you want to break into creative strategy before the window closes
treat copywriting like a video game and get rich
treat copywriting like a video game and get rich Aug 13, 2026 00:51:36 Copywriting Launchpad:https://www.skool.com/copywriting-launchpad/about [Masterclass] How I close Creative Strategy clients:https://www.youtube.com/watch?v=t0CIwvQnVqgIn this episode with Nabeel Azeez, we go over…- Why seeing copywriting as a video game will help you succeed faster than anything else- How to know if you’re ready to start looking for clients- The traits that instantly tell whether
From $250K In Debt To Top 1% Creative Strategist
From $250K In Debt To Top 1% Creative Strategist Aug 6, 2026 01:09:02 [Masterclass] How I close Creative Strategy clients: https://www.youtube.com/watch?v=t0CIwvQnVqgIn this episode with Marcus Camenzuli, we go over why info is dying as a business model, how copywriters can make the shift into creative strategy and e-com, and what it takes to build a network that sends you deals without cold outreach.You’ll discover…- How Marcus went from $250K in debt to $20–25K/mo
You’re Not Behind (Yet): How to Use Claude for Creative Strategy
You’re Not Behind (Yet): How to Use Claude for Creative Strategy Jul 30, 2026 01:32:36 Join my private email newsletter:https://list.copywriting.orgFind Mario Castelli here: Website - https://www.copycoders.ai/genesis-cbaYouTube - https://www.youtube.com/@LukeIhaIn this episode with Mario Castelli, we go over:- How Mario went from charging $297 to then charging $35K+ royalties- How his AI ("Mario Bot") produced hundred million dollars for clients- The most valuable asset y
Billion-Dollar Copywriter Exposes Creative Strategy (No BS)
Billion-Dollar Copywriter Exposes Creative Strategy (No BS) Jul 23, 2026 01:02:57 Join my private email newsletter:https://list.copywriting.orgFind Adil Amarsi here:Website - https://adilamarsi.com/ Instagram - https://www.instagram.com/adilamarsi/ In this episode with Adil Amarsi, we go over what creative strategy actually is, how to find the audiences nobody else is talking to, and why breaking into e-commerce copywriting is easier than most people think.You’ll discover…- How
How He Closed Iman Ghadzi Without Luck or Talent
How He Closed Iman Ghadzi Without Luck or Talent Jul 16, 2026 01:02:13 Join my private email newsletter:https://list.copywriting.orgFind Andro Koen here:YouTube - https://www.youtube.com/@androkoen Instagram - https://www.instagram.com/androokoen/ Free Skool Community -https://www.skool.com/foundersaccelerator/about In this episode with Andro Koen, we go over:How he went from working with Iman Gadzhi to building his own multi-six-figure agencyHow to spot and ride ind
Insider Explains How The 1% of Creative Strategists Close Gigs
Insider Explains How The 1% of Creative Strategists Close Gigs Jul 9, 2026 01:03:00 Join my private email newsletter:https://list.copywriting.orgFind Michele Lambert here:Bella Connections - https://bellaconnections.com/ Facebook - https://www.facebook.com/michele.lambert.14811 LinkedIn - https://www.linkedin.com/in/michele-lambert-66792395/ In this episode with Michele Lambert, we go over how to build a dream team as a copywriter, what it looks like to be on the other side of hu
Billion Dollar Copywriter: Everyone Hates AI Written Copy
Billion Dollar Copywriter: Everyone Hates AI Written Copy Jul 2, 2026 01:14:16 Join my private email newsletter:https://list.copywriting.orgFind Chris Haddad here:Coaching - https://www.nothingheldback.com/Facebook - https://www.facebook.com/chris.haddadIn this episode with Chris Haddad, we go over why AI copy is doomed to fail, how building your own offer beats working for someone else's, and the emotional psychology behind copy that actually moves people.You’ll discove
Skilled Copywriter Couldn't Make Money Until He Did THIS
Skilled Copywriter Couldn't Make Money Until He Did THIS Jun 25, 2026 00:52:07 Join my private email newsletter:https://list.copywriting.orgFind Alejandro Martinez here:LinkedIn - https://www.linkedin.com/in/alejandrowritescopy/ Facebook - https://www.facebook.com/alejandro.ernesto.35 In this episode with Alejandro Martinez, we go over why skilled copywriters stay broke, how to break into DTC creative strategy, and what flips the switch from struggling to consistent income.Y
How $100M Ecom Brands Scale Ad Spend
How $100M Ecom Brands Scale Ad Spend Jun 21, 2026 00:49:55 Get the resources here:https://docs.google.com/document/d/1Nm7mGF5DJGd1H8IKpS3xjzG1vfz_ZQUGaPpOSnA19RQ/edit?usp=sharingJoin my private email newsletter:https://list.copywriting.orgIn this conversation with Johnny Kam, a top creative strategist who has worked with 7, 8, 9, and even 10-figure consumer brands, we unpacked everything you have to “unlearn” and I will show you the rest. You will learn t
This Copywriter Closed Dan Bilzerian - STEAL His Outreach Method
This Copywriter Closed Dan Bilzerian - STEAL His Outreach Method Jun 18, 2026 00:45:02 Join my private email newsletter:https://list.copywriting.orgFind Rista Radovanovic here:Facebook - https://www.facebook.com/radovanoovich LinkedIn - https://www.linkedin.com/in/rista-radovanovic-b2b597294/ In this episode with Rista Radovanovic, we go over how he landed Dan Bilzerian as a client, the follow-up psychology that differentiates copywriters, and the three client acquisition methods ev
$100M Creative Strategy: The Anatomy Of Winning Ads
$100M Creative Strategy: The Anatomy Of Winning Ads Jun 14, 2026 00:50:55 Get the resources here: https://docs.google.com/document/d/1Nm7mGF5DJGd1H8IKpS3xjzG1vfz_ZQUGaPpOSnA19RQ/edit?usp=sharingJoin my private email newsletter:https://list.copywriting.orgIn Part 2 of this $100M Creative Strategy masterclass with Johnny Kam, we dive deeper into how to actually build concepts that win: from targeting, to symptom-stacking, to breaking down universal ad structures that have

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