The Copywriting Podcast
The Copywriting Podcast, hosted by Matthew Volkwyn, explores the world of copywriting through weekly in-depth interviews with professional copywriters from around the globe. The show provides actionable advice for freelance copywriters seeking high-paying clients, offer owners aiming to scale, and anyone passionate about great copy. Listeners can expect no-nonsense, easy-to-follow steps to improve their copywriting skills and grow their business.
Episodes
She Has No Proof, But Still Closes Creative Strategy Clients
[Masterclass] How I close Creative Strategy clients:https://www.youtube.com/watch?v=t0CIwvQnVqgIn this episode with Lana Sova, you’ll discover…How Lana closes clients in brand-new niches with zero proofThe mistake that gets copywriters rejected before the first roundWhy service work beats info products (even though gurus say otherwise)And much more…If you want to win clients through trust, instead
It’s Simple, But Your Hooks Will Be 97% Better (Today)
Video mentioned:01:14 - Creative Strategy Isn’t Hard. It’s Just Misunderstood (ft. Thomas Just)https://www.youtube.com/watch?v=tLMPqS2569w&t=3s [Masterclass] How I close Creative Strategy clients:https://www.youtube.com/watch?v=t0CIwvQnVqgIn this episode with Kevin Just, you’ll discover…Why most advertorials quietly kill performanceHow to write body copy that closes the gap faster than your co
Ad Expert: If I Wanted to Create Winning Ads Fast, I’d Do THIS
[Masterclass] How I close Creative Strategy clients:https://www.youtube.com/watch?v=t0CIwvQnVqgIn this episode with Thomas Just, we go over how product and consumption format drive retention, and why the promise in your hooks decides who sticks aroundYou'll also discover…The LTV blind spot holding back 8 and 9-figure brandsWhy the way customers consume your product can matter more than your cr
Unfortunately, It’s Easy to Get Hired as a Creative Strategist
Copywriter Talent Sourcing: https://talent.copywriting.org[Masterclass] How I close Creative Strategy clients:https://www.youtube.com/watch?v=t0CIwvQnVqgIn this episode with Stephan vd Merwe, my business partner at Copywriting.org, we go over what actually separates a top 1% creative strategist application from the ones that instantly get rejected. You’ll discover…The CV mistake that gets applican
This Invisible Ad Strategy Creates Winning Ideas (Steal THIS)
Video mentioned:(14:10) If You Don’t Understand Hooks, You Don't Understand Adshttps://www.youtube.com/watch?v=hLOjIb3xh28 -------------------------------[Masterclass] How I close Creative Strategy clients:https://www.youtube.com/watch?v=t0CIwvQnVqg In this episode with Fotis Chatzinicolaou, you’ll discover…The most important element to focus on when producing top of funnel adsWhy "bad&qu
If You Don’t Understand Hooks, You Don't Understand Ads
https://www.youtube.com/watch?v=t0CIwvQnVqg[Masterclass] How I close Creative Strategy clients:In this episode with Fotis Chatzinicolaou, we go over…The 80/20 hook principle behind million-dollar adsWhy doom scrolling is one of the best research tools in creative strategyHow one ad generated $1 million for a "hard mode" brandHow smart brands buy back their strategist's timeAnd much m
If You Want To Be A Creative Strategist, Watch This:
[Masterclass] How I close Creative Strategy clients:https://www.youtube.com/watch?v=t0CIwvQnVqgLogan’s jump from email copywriting to creative strategyHow to actually land clients without sending cold messagesHow to get into the copywriting playing field in today’s marketAnd much more…In this episode with Logan Hobson, we go over…If you want to break into creative strategy before the window closes
treat copywriting like a video game and get rich
Copywriting Launchpad:https://www.skool.com/copywriting-launchpad/about [Masterclass] How I close Creative Strategy clients:https://www.youtube.com/watch?v=t0CIwvQnVqgIn this episode with Nabeel Azeez, we go over…- Why seeing copywriting as a video game will help you succeed faster than anything else- How to know if you’re ready to start looking for clients- The traits that instantly tell whether
From $250K In Debt To Top 1% Creative Strategist
[Masterclass] How I close Creative Strategy clients: https://www.youtube.com/watch?v=t0CIwvQnVqgIn this episode with Marcus Camenzuli, we go over why info is dying as a business model, how copywriters can make the shift into creative strategy and e-com, and what it takes to build a network that sends you deals without cold outreach.You’ll discover…- How Marcus went from $250K in debt to $20–25K/mo
You’re Not Behind (Yet): How to Use Claude for Creative Strategy
Join my private email newsletter:https://list.copywriting.orgFind Mario Castelli here: Website - https://www.copycoders.ai/genesis-cbaYouTube - https://www.youtube.com/@LukeIhaIn this episode with Mario Castelli, we go over:- How Mario went from charging $297 to then charging $35K+ royalties- How his AI ("Mario Bot") produced hundred million dollars for clients- The most valuable asset y
Billion-Dollar Copywriter Exposes Creative Strategy (No BS)
Join my private email newsletter:https://list.copywriting.orgFind Adil Amarsi here:Website - https://adilamarsi.com/ Instagram - https://www.instagram.com/adilamarsi/ In this episode with Adil Amarsi, we go over what creative strategy actually is, how to find the audiences nobody else is talking to, and why breaking into e-commerce copywriting is easier than most people think.You’ll discover…- How
How He Closed Iman Ghadzi Without Luck or Talent
Join my private email newsletter:https://list.copywriting.orgFind Andro Koen here:YouTube - https://www.youtube.com/@androkoen Instagram - https://www.instagram.com/androokoen/ Free Skool Community -https://www.skool.com/foundersaccelerator/about In this episode with Andro Koen, we go over:How he went from working with Iman Gadzhi to building his own multi-six-figure agencyHow to spot and ride ind
Insider Explains How The 1% of Creative Strategists Close Gigs
Join my private email newsletter:https://list.copywriting.orgFind Michele Lambert here:Bella Connections - https://bellaconnections.com/ Facebook - https://www.facebook.com/michele.lambert.14811 LinkedIn - https://www.linkedin.com/in/michele-lambert-66792395/ In this episode with Michele Lambert, we go over how to build a dream team as a copywriter, what it looks like to be on the other side of hu
Billion Dollar Copywriter: Everyone Hates AI Written Copy
Join my private email newsletter:https://list.copywriting.orgFind Chris Haddad here:Coaching - https://www.nothingheldback.com/Facebook - https://www.facebook.com/chris.haddadIn this episode with Chris Haddad, we go over why AI copy is doomed to fail, how building your own offer beats working for someone else's, and the emotional psychology behind copy that actually moves people.You’ll discove
Skilled Copywriter Couldn't Make Money Until He Did THIS
Join my private email newsletter:https://list.copywriting.orgFind Alejandro Martinez here:LinkedIn - https://www.linkedin.com/in/alejandrowritescopy/ Facebook - https://www.facebook.com/alejandro.ernesto.35 In this episode with Alejandro Martinez, we go over why skilled copywriters stay broke, how to break into DTC creative strategy, and what flips the switch from struggling to consistent income.Y
How $100M Ecom Brands Scale Ad Spend
Get the resources here:https://docs.google.com/document/d/1Nm7mGF5DJGd1H8IKpS3xjzG1vfz_ZQUGaPpOSnA19RQ/edit?usp=sharingJoin my private email newsletter:https://list.copywriting.orgIn this conversation with Johnny Kam, a top creative strategist who has worked with 7, 8, 9, and even 10-figure consumer brands, we unpacked everything you have to “unlearn” and I will show you the rest. You will learn t
This Copywriter Closed Dan Bilzerian - STEAL His Outreach Method
Join my private email newsletter:https://list.copywriting.orgFind Rista Radovanovic here:Facebook - https://www.facebook.com/radovanoovich LinkedIn - https://www.linkedin.com/in/rista-radovanovic-b2b597294/ In this episode with Rista Radovanovic, we go over how he landed Dan Bilzerian as a client, the follow-up psychology that differentiates copywriters, and the three client acquisition methods ev
$100M Creative Strategy: The Anatomy Of Winning Ads
Get the resources here: https://docs.google.com/document/d/1Nm7mGF5DJGd1H8IKpS3xjzG1vfz_ZQUGaPpOSnA19RQ/edit?usp=sharingJoin my private email newsletter:https://list.copywriting.orgIn Part 2 of this $100M Creative Strategy masterclass with Johnny Kam, we dive deeper into how to actually build concepts that win: from targeting, to symptom-stacking, to breaking down universal ad structures that have
This Freelancer Built His Career To Survive ANYTHING (Here’s How)
Join my private email newsletter:https://list.copywriting.orgFind Florian Ruhstaller here:Facebook - https://www.facebook.com/flo.ruhstaller LinkedIn - https://www.linkedin.com/in/florianruhstaller/ Instagram - https://www.instagram.com/florian.ruhstaller/ In this episode with Florian Ruhstaller, we go over what it takes to survive 5 years in the copywriting industry, how to build client relations
The $100M Creative Strategy System Behind Winning Ads
Get the resources here: https://docs.google.com/document/d/1Nm7mGF5DJGd1H8IKpS3xjzG1vfz_ZQUGaPpOSnA19RQ/edit?usp=sharingJoin my private email newsletter:https://list.copywriting.orgIn this masterclass with Johnny Kam, we go over how to analyze an ad account before writing a single concept, the key metric that separates top creative strategists from the rest, and the exact framework for splitting y
From BROKE to $13k/mo Creative Strategist In 365 Days
Join my private email newsletter:https://list.copywriting.orgFind Nojus Dovydenas here:LinkedIn - https://www.linkedin.com/in/nojus-dovydenas-204a46260/ In this episode with Nojus Dovydenas, we go over how he went from $200 in savings and zero clients to hitting $13.4K/month at 20 years old: covering the mindset shifts, client-getting strategies, and positioning moves that actually made it happen
From Burnout to $8k/mo Creative Strategist in 6 Months (How He Did It)
Join my private email newsletter:https://list.copywriting.orgFind Ivan Guedes here:Facebook: https://www.facebook.com/ivan.guedes.96343 LinkedIn: https://www.linkedin.com/in/ivan--guedes/ In this episode with Ivan Guedes, we go over his journey from quitting copywriting multiple times to landing creative strategy retainers, the mindset shifts that actually move the needle, and why everything chang
$400M Email Copywriter Reveals 20 Years Of Email Secrets | Phil Rivers
Join my private email newsletter:https://list.copywriting.orgFind Phil Rivers here:https://x.com/thePhilRivers In this episode with Phil Rivers, we go over different aspects of the email marketing business, copy fundamentals you can apply to different business categories, and important lessons from self-marketing and entrepreneurship that can save you loads of time, money, and energy. You’ll disco
The 2026 Meta-Ads Creative Strategy Masterclass Pt.2
Join my private email newsletter:https://list.copywriting.orgFind Thomas Just here:https://www.linkedin.com/in/thomas-just/ In this episode with Thomas Just, we go over how to apply research tactics into creative outputs, use proof to differentiate your brand in a growing skeptical market, and focus on technicalities of creative strategy to scale more sustainably. You’ll discover…- The multiple br
Agency Copywriting Secrets: Everything You Need To Start Earning | Rod Satterwhite
Join my private email newsletter:https://list.copywriting.orgFind Rod Satterwhite here:https://www.youtube.com/@CopyThat In this episode with Rod Satterwhite we go over different aspects of brand strategy, how to thrive in agency work, and how to use branding to not only scale your market share, but also cultivate loyal communities around your business.You’ll discover…- The playbook for surviving
Steal THIS Lazy Meta Ads Strategy In 2026
Join my private email newsletter:https://list.copywriting.orgFind Kevin here:https://www.linkedin.com/in/kevinjust/ https://www.facebook.com/kevin.just.90 https://www.instagram.com/kevinthejust/ In this episode we go over the power of proof in Creative Strategy and building your credibility as a copywriter.You’ll discover…• If agency work is something you should consider• How Hormozi and 9-figure
Copywriter Drinks Dirty Toilet Water to Sell His Product
Join my private email newsletter:https://list.copywriting.orgFind Joshua here: https://www.thecopywriterspath.com/In this episode we cover everything you need to know to succeed as a copywriter.You’ll discover…The Gary Halbert method to close your first few clients without results The foundation you need to write A-list copyWhat to do when you’re not feeling creative Things you can do everyday to
Creative Strategy Made Simple | Copywriting Masterclass with Alex Myatt
Join my private email newsletter:https://list.copywriting.orgFind Alex here:Website:https://alexmyatt.com/Youtube:https://www.youtube.com/@CopyThatLinkedin:https://uk.linkedin.com/in/alex-myatt-marketingIn this episode we interview the co-owner of “Copy-That!”, Alex Myatt.You’ll discover…How to seamlessly transition to creative-strategy and close 10k/mo+ clients.The “Trojan-Horse Tactic” to close
How Ron Lynch Scaled GoPro to $600m | Copywriting Masterclass
Join my private email newsletter:https://list.copywriting.orgFind Ron here:https://www.facebook.com/ronnylynch/In this episode we go over the secrets from the marketing genius behind GoPro.You’ll discover…How Ron took GoPro from zero to one of the recognizable brands in the world .The one copy tactic that instantly helps you write A-list sales copyHow Ron got paid $20k/mo for 5 years from a campai
How The Gurus (Almost) Killed Copywriting
Join my private email newsletter:https://list.copywriting.orgSean’s Website: https://www.copythatshow.com/Sean’s Youtube:https://www.youtube.com/channel/UCPrVjDohW98GDxq99E8eHUQIn this episode with Sean we’ll go over…- The simple secrets behind some of the greatest promotions you can use to pump out high-converting sales copy- How millionaire copywriters skip the hard work, while everyone else is
Beyond Copywriting | Fireside Chat with Adam Kan
Join my private email newsletter:https://list.copywriting.orgFind Adam here: Instagram: https://www.instagram.com/adamthekan?igsh=MTBjaWRtMDJnaTdtNg==Facebook: https://www.facebook.com/adamwar.kan/In this episode we go over…- How this one simple shift allows you to select your dream clients - The most profitable marketing channel you can leverage right now to make your clients a TON of money- How
Email Copywriting Masterclass with Chris Orzechowski
Join my private email newsletter:https://list.copywriting.orgFind Chris here: https://www.theemailcopywriter.com/In this episode with Chris we go over:- The copy secrets Chris discovered after writing 15,000+ emails - How anyone can succeed as a copywriter in 2026- How your lowest-paying client could 2x your income - Chris’ productivity hack to pump out 4 high-converting emails every 60 minutes An
The BEST Copywriting Interview On The Internet
Join my private email newsletter:https://list.copywriting.orgFind Jason here: https://www.facebook.com/jason.fladlien.716/Jason's Book:https://a.co/d/0ajWWo3aIn this episode I interview the marketing genius behind some of the biggest promotions of all time - for names like Alex Hormozi, Russell Brunson, Iman Gadzhi, Tony Robbins, and many more.You’ll discover…- How to your double your income w
How To Write Control Beating Copy with Kim Krause Schwalm
Find Kim here: https://kimschwalm.com/Join my private email newsletter:https://list.copywriting.orgIn this masterclass with Kim Schwalm you’ll discover…- How Kim beat controls from the top copywriters in history- How to charge premium rates comfortably- How to consistently come up with fresh ideas- How Kim generated $50k with one email - How to inject credibility into your copy smoothly- The one e
Performance Copywriting Masterclass with Chris Cimorelli
Find Chris here: https://www.linkedin.com/in/chris-cimorelli-64505372Join my private email newsletter:https://list.copywriting.orgIn this episode Chris reveals exactly how he generates $1M+ in 70% of his promotions.You’ll discover…- How to position yourself in a way to instantly close more clients- The trait ALL millionaire copywriters have- How to keep winning even when the market changes- The se
Exclusive Masterclass with The Godfather Of Copywriting | Mark Ford
Join my private email newsletter:https://list.copywriting.orgIn this episode we interview one of the greatest copywriters of ALL time, Mark Ford.We cover…- What Makes a piece of copy explode- The strategies behind some of the most successful promotions in history- How Mark turned ILLITERATE people into Millionaire CopywritersAnd so much more…If you want the unfiltered thoughts from one of the grea
Copywriting Voice Mastery With Sean Mabry
Find Sean here: Linkedin:https://www.linkedin.com/in/sean-mabry-781b39a3Facebook: https://www.facebook.com/smabry/Join my private email newsletter:https://list.copywriting.orgIn this episode we cover…- The top copywriting skill most copywriters take for granted- How to become irreplaceable- Leveraging AI - How to go get sh*t done fast (The same method Sean used to write emails in 12 minutes)And mu
How Tim Nowhen "Faked His Way" Into Copywriting
Join my private email newsletter:https://list.copywriting.orgCheck out Tim here: https://www.facebook.com/tim.nowhenIn this episode we cover how Tim managed to scale to 5 figures per month despite only having 2-4 hours per day due to a serious disease You’ll discover…How to get sh*t done in a short time frame, the character it takes to succeed as a copywriter,and everything you need to know about
The $15k/month Copywriting Blueprint (2 Simple Steps)
How I’m Helping My Mentees Close Ecom DTC Clients Over The Next 90 Days:https://www.skool.com/copysystems/about Find Balsam:https://www.facebook.com/balsam.elmezouari/Join my private email newsletter:https://list.copywriting.orgMost copywriters never break past inconsistent income…Not because they lack skill, but because they never truly solve the acquisition side of the business.In this interview
The Scaling Secrets Behind 55+ Ecomm Brands
How I’m Helping My Mentees Close Ecom DTC Clients Over The Next 90 Days:https://www.skool.com/copysystems/about Join my private email newsletter:https://list.copywriting.orgIn this conversation with Brennan, we go deep into what actually separates copywriters who hover at “almost there” from the ones who quietly stack serious income year after year.We talk about the uncomfortable decisions most fr
The Marketing Genius Behind Dan Martell
Join my private email newsletter:https://list.copywriting.orgMost people think scaling a personal brand is about better editing, better thumbnails, or “beating the algorithm.”It’s not.In this conversation, Sam Goddard breaks down how he helped scale Dan Martell from 100K followers to over 9 million and why most creators completely misunderstand what actually drives long-term growth.We go deep into
THE Offer Publishing Masterclass with Igor Kheifets
Join my private email newsletter:https://list.copywriting.org A lot of copywriters dream about becoming offer owners, but most of them have no clue what they’re actually signing up for.In this interview, I sit down with Igor Kheifets, one of the highest-paid email marketers in the world, to talk about what it really takes to build offers, run traffic, manage volatility, and scale an email business
The Worst Copywriting Career Mistakes | Masterclass with Bashar Katou
Join my private email newsletter:https://list.copywriting.org In this interview, I sit down with Bashar Katou, who’s generated over $30 million online, to talk about what actually changes when you move beyond the early hustle phase and start thinking like a true business owner.We get into the hidden cost of ego, the painful blind spots most creators don’t see, and why scaling isn’t really about d
Copywriting Career Growth Masterclass with Kai Lode
Join my private email newsletter:https://list.copywriting.orgMost people think organic growth is about posting more.Kai Lode helped grow one of the biggest creator brands on YouTube and email by obsessing over something very few people pay attention to: how audiences actually build trust over time.In this interview, Kai breaks down how he went from cold outreach to running end-to-end organic growt
The Secret Copywriting Job Market | Masterclass with Alexandre Bocquet
Join my private email newsletter:https://list.copywriting.orgIn this interview, Alex breaks down what really separates freelancers who are constantly chasing work from those who are quietly booked out through referrals.What Alex shares on network harvesting and why so many freelancers are sitting on opportunities they don’t even realise they have..is eye opening.If you want to stop relying on plat
Creative Strategy | Copywriting Masterclass with Jenn Jouhseik
Join my private email newsletter:https://list.copywriting.orgCreative strategy is everywhere right now, and most copywriters have no idea what it actually means.In this interview, Jenn and I unpack why “creative strategist” has suddenly become one of the most in-demand roles in marketing..and why copywriters are uniquely positioned to step into it if they understand how the market has shifted.If y
Work Less & Make More | Copywriting Masterclass with Ed Reay
Join my private email newsletter:https://list.copywriting.orgIn this video, I break down a pattern I’ve seen again and again with smart, talented copywriters who should be earning far more than they are… but somehow stay stuck at the same income level for years.If you’ve ever felt like you’re doing everything “right” but the results don’t match the effort…this will give you something to think abou
Organic Growth Marketing Masterclass | Matt Vs Japan
Join my private email newsletter:https://list.copywriting.orgIn this conversation, Matt and I explore what it actually takes to build mastery over years, not months, and why most creators, copywriters, and marketers quietly sabotage themselves by optimizing for short-term validation.If you’re serious about building skills, audience, and leverage that compound for decades, this interview will chall
Copywriting Strategy Secrets | Masterclass with Andrew Gould
Join my private email newsletter: https://list.copywriting.orgIn this conversation, Andrew breaks down the realities of becoming a high-earning copywriter, from going beyond “just writing words,” to understanding audiences, offers, research, and the full ecosystem businesses operate in.Once you hear how Andrew diagnoses businesses like a doctore, you’ll understand exactly why some copywriters beco
Masterclass with Copywriting Legend | David Deutsch
Join Copy Systems and level up your copywriting skills:https://www.skool.com/copysystems What happens when one of the most respected copywriting minds on the planet sits down and explains how he actually thinks?In this conversation, David Deutsch opens the hood on creativity, research depth, idea generation, and what separates copywriters who plateau, from the ones who become masters of the craft.
The Ultimate Copywriting Masterclass | With Bond Halbert
Join my private email newsletter: https://list.copywriting.orgWith 47 years in the game, Bond shares all his best kept secrets he absorbed growing up in the Halbert household; from writing ads at the kitchen table to learning the psychology behind persuasion, and understanding how world-class copy is actually created.If you’re a copywriter, marketer, or student of persuasion, this is a masterclass
How To Write Entertaining Copy | 90 Minute Masterclass With Daniel Throssell
Level up your copy skills now:https://www.skool.com/copysystemsIn this episode we dive deep into the philosophy, creativity, and unconventional psychology behind Daniel’s writing. From why his emails feel “alive”… to how he creates characters, tension, and story worlds that keep readers addicted.One of my favorite parts of this interview is what Daniel revealed about the real source of originality
The Underground Secret For Landing Any Copywriting Client NOW | Feat. @seanferres
Join the challenge here:https://vip.seanferres.com/bf-challenge?affiliate_id=4317337In this conversation with Sean Ferres we dive into the data behind why Q4 is secretly the best season to land clients and how to use timing, psychology, and AI to your advantage.One of my favorite parts of this interview is what Sean reveals about how you can turn your inbox into a client-signing machine, especiall
How to Sell Anything to Anyone - With Marketing Genius Tobias Allen
In this conversation with Tobias Allen we unpack what separates average marketers from great marketers. And how you can significantly increase your marketing skills to sell more of anything to anyone.Contact Tobias: linkedin.com/in/tobias-allen-33230314a------------------------------And when you're ready to take your business to the next level…Join my private email newsletter: https://list.cop
Copywriting Masterclass With World’s #1 Copy Coach - David Garfinkel
In this conversation with David, we break down what happens after you “make it” as a copywriter, and the shifts that you need to make in order to go from freelancer to business owner.One of my favourite parts of this interview is what David revealed about how to make your work (and life) sustainable.If you’ve ever hit a ceiling and wondered how to take your copywriting career to the next level, wa
What an Ex-Agora Copywriter Regrets | Feat. @copythat!
What are the chances you get to interview THE Sean MacIntyre right here in Osaka, Japan.Watch as he breaks down all the things he wishes he could’ve done differently at the beginning of his copywriting journey.Check out Sean and the CopyThat crew: @CopyThat Check out Sean's interview with Matthew on CopyThat:https://www.youtube.com/watch?v=gh5iM_3USbA-----------------------------------------
The Highest Paying Copywriting Projects In 2025
Join the Copywriting Launchpad Here: https://www.skool.com/copywriting-launchpadIn this interview with Nabeel Azeez, we talk about the highest paying copywriting projects, how you can close them, and what to do to launch your copywriting career.------------------------------Chapters:00:00 – Intro01:58 – What clients actually pay for in 202604:19 – The state of email copywriting09:12 – High-ticket
Every Copywriting "Bizop" EXPOSED with Sean Macintyre (From Copy That)
In this interview with Sean Macintyre (Copy That), we pull back the curtain on the different copywriting "bizops" out there and what actually makes a difference in your income.Sean made me laugh a lot, I know you're going to enjoy it.Sean's details:https://www.copythatshow.com/https://www.youtube.com/@CopyThat------------------------------And when you're ready to take your bu
How to close The Top 1% of Marketing Clients (With Hernan Vasquez)
In this episode, I sit down with Hernan Vázquez who’s managed over $150M in ad spend for some of the biggest names in the world: Lionel Messi, Grant Cardone, Tony Robbins, and many more.From breaking into Agora-level networks to building authority with personal brands, Hernan shares his full playbook for how marketers and copywriters can start closing top 1 % clients.------------------------------
The Last Copywriting System You’ll Ever Need (With Vasilis Apostolou)
In this interview Vasilis and I go deep into what it takes to become a master copywriter.We cover the trap of “Almost good” copy, the hard truth about why most never reach mastery, and the 6S System that Vasilis relies on to write copy.Wherever you are in your copywriting journey, if you want to learn how to become an elite copywriter, watch this interview and take notes.--------------------------
How To Make More As A Copywriter (with Raf Marabut)
AI won’t replace great copywriters, but it WILL expose the ones who don’t understand how to play the game.In this conversation, I sit down with Raf Marabut, founder of Copywriting Dojo Philippines and mentor to thousands of copywriters, to break down:- The copywriting skill that makes AI 10x more powerful.- Why most copywriters never close premium clients (and how to change that).- How to raise yo
2 Hour Copywriting Masterclass with Nick Verge
From writing copy for the “Wolf of Wallstreet” Jordan Belfort all the way to writing copy with Alex Jones…Nick Verge has dominated the copywriting industry and has turned copywriting and marketing into a repeatable system for his business.In this interview, we go deep on the strategies that the top 1% use.From psychology, to marketing strategy, to copywriting… we cover everything.We also talk abou
AI Copywriting Masterclass With Billion-Dollar Copywriter Stefan Georgi
I just interviewed one of the top marketers (and former copywriter) in the world, Stefan Georgi.In this interview, we discuss how to make more as a copywriter, how to stand out from other writers, and how Stefan is scaling to 9-figures.Stefan has coached hundreds of copywriters and many are now the most successful active copywriters in the game. Enjoy it.—------------------------------When you're
The Client Getting Strategy Most Copywriters Don't Know Even Exists
Join my private email newsletter:https://list.copywriting.org"If only they knew how much money we're making and how we're closing clients!" That's what I said in my latest interview where I sit down with one of my #1 copywriting mentees - Tom Mitchell.Tom's been in the game now for half a decade. And he's quickly climbed the ranks to working with the crème de la crème
Copywriting Masterclass: How Iason Made $50,000 In ONE Month
Join my private email newsletter:https://list.copywriting.org------------------------------And when you're ready to take your business to the next level...Get Copy Systems before we close the doors and raise the price for good:https://www.skool.com/copysystems/aboutApply for the world's #1 copywriting mastermind here (successful copywriters only):https://www.CopyDojo.com
2025: The LAST Year For Most Copywriters?
Join my private email newsletter:https://list.copywriting.orgIn today’s video, I sat down with successful copywriter Matthew Salcedo and talked about what business owners ACTUALLY want these days when hiring a copywriter.If you’re planning to make more from copywriting in 2026, you won’t want to miss this one.---------------------When you're ready for the next level...Get my proven copywriting
$100M Copywriting Masterclass with Hormozi's Consultant Jason Fladlien
Join my private email newsletter:https://list.copywriting.orgIn today's interview Jason Fladlien opens up on EXACTLY what it takes to write copy that sells hundreds of millions of dollars LIVE…And how you can make 2026 into your most profitable year in business yet.Whether you’re a freelance copywriter or a business owner who wants to use better copy in your business, please enjoy the intervie
Why Most Copywriters Should QUIT Before 2026
Join my private email newsletter:https://list.copywriting.orgGet my proven copywriting systems (that have generated hundreds of millions) here:https://www.skool.com/copysystems/aboutThe copywriting industry is changing rapidly. And we’re now at THE critical moment in time where you need to decide which side you’re going to be on.In this video, my good friend Fotis interviews ME on my thoughts on t
What Separates A-List Copy From AI Slop (With Expert Copywriter Russell Fowler)
Join my private email newsletter: https://list.copywriting.orgToday I sit down with one of the best active copywriters in the world to talk about what it really takes to write for the highest-paying clients in the industry. The guys who love delegating everything to AI are probably going to dislike this video. ;)------------------------When you're ready for the next level...Get my proven copyw
Young $10k Copywriter Reveals How He Closes High-Paying Clients
Join my private email newsletter: https://list.copywriting.orgToday, I sit down with Zeus - a young copywriter from India who has built an incredible copywriting business for himself!In this interview we talk about the challenges of breaking into the industry as a young man. And also what it really takes to get noticed and respected by clients - no matter where you’re from in the world.Zeus is one
The Future of Copywriting With Kevin Rogers
Join my private email newsletter:https://list.copywriting.orgToday I interviewed Kevin Rogers, a millionaire copywriter who started his career in stand-up comedy.Kevin has generated over $100m in sales generated for himself and his clients. And he’s the founder of Copy Chief - an education business for copywriters which has also launched the careers of some of the best active copywriters in the wo
1.5 Hour Copywriting Masterclass with A-Lister Pauline Longdon
Join my private email newsletter:https://list.copywriting.orgExpert copywriter, Pauline Longdon, has reviewed over 5000 pieces of copy in the last 5 years, from copywriters of all different levels of experience.And in this interview, she opens up about how to actually write high performing copy that converts and what it takes to make it in 2025 and beyond.Pauline's socials:http://www.TheCopyAl
Copywriting Masterclass with $10M Offer Owner Zhihao Huang
Join my private email newsletter:https://list.copywriting.orgMost copywriters stay stuck in the client hamster wheel.Zhi did the opposite, he went from freelancer to building his own offers scaling on cold traffic, and making millions.In this episode, Zhi show me what it actually takes to go from copywriter to offer owner and the ONE skill that copywriters need if they want to stay relevant in tom
1 Hour Copywriting & Content Masterclass With Sam Ocean
Join my private email newsletter:https://list.copywriting.orgSam Ocean (who's helped clients generate many millions) just revealed two unique client acquisition strategies to me almost no one is doing.Building in public and leveraging in person events (with a twist).In this interview, we dive deep into:-the "remarkability" concept that helps Sam create viral YT videos for his clients-how he struct
Email Copywriting & Marketing Masterclass With 7-Figure Agency Owner Troy Ericson
Join my private email newsletter:https://list.copywriting.orgMost copywriters think retention is just about writing better emails...But Troy Ericson (who's generated $200M+ in verified client sales) revealed the real reason clients leave after 4-6 months - and it has nothing to do with copy.In this interview, we go into the "quarterback mentality" that keeps premium clients for years
1 Hour In-Depth Copywriting Masterclass With Colin Theriot
Join my private email newsletter:https://list.copywriting.orgBusinesses pay Colin Theriot thousands simply to THINK. Here's how he helps the best marketers online build authority, a following of raving fans, and go beyond copy for clients.---------------------When you're ready for the next level...Get my proven copywriting systems (that have generated hundreds of millions) here:https://www
Million-Dollar Personal Branding Masterclass | with Sky Stack
Join my private email newsletter:https://list.copywriting.orgIn this interview, I sit down with branding expert Sky Stack, a marketing strategist who has helped hundreds of business owners build a world-class personal brand.---------------------When you're ready for the next level...Get my proven copywriting systems (that have generated hundreds of millions) here:https://www.skool.com/copysyst
The Future of Copywriting in The Age of AI | with $100M Copywriter Andrew Gould
Join my private email newsletter:https://list.copywriting.orgI sit down today with legendary copywriter Andrew Gould, a 16-year veteran who has generated over $100 million in client results and built a massive following on X. In this interview we dive deep into what the future of copywriting will be like, and how you can be a massive part of it and earn what you deserve.You'll learn:✅ Andrew&#
How To Attract, Close & Keep Premium Copywriting Retainers with Michelle Estevez
Join my private email newsletter:https://list.copywriting.orgMost copywriters spend their careers chasing the next gig.Michelle Estévez did the opposite — and built a copywriting business that runs on trust, referrals, and repeat business.In this interview, she shares how she escaped the project-to-project hustle, built a 10K/month retainer-based business, and keeps her clients so happy… they neve
How To Become A World Class Copywriter | with Peter Lu
Join my private email newsletter:https://list.copywriting.orgMost copywriters get fired before they ever get good.In this episode, Matthew sits down with Peter Lu — copy chief for some of the biggest personal brands online — to unpack the biggest mistakes even “talented” writers make.You’ll learn:✅ Why most “7-figure copywriters” actually get fired✅ How to build trust with clients (without just wr
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