ICS Podcast: Everything Digital

Holiday Mode: Marketing Room 101 Aug 10, 2026 01:04:26 What do marketing strategies and summer holidays have in common? More than you’d think.In this episode, we’re joined by Carsten Lackner, Founder & CEO of Linelia, to unpack the essentials of modern marketing — and throw a few things firmly into Room 101 along the way.From what every marketer should have in their “carry-on” to the tactics and trends that deserve a one-way ticket out, this is a

Legal & Creative's Sharon Toerek on Agencies, AI and the Law Jul 27, 2026 00:33:33 An essential listen for marketing agency specialists as Legal & Creative founder Sharon Toerek speaks with ICS-digital's Martin Calvert about the legal aspects of creative agency work, the challenges of AI and the need to pre-emptively manage campaign risk

The Future of Digital Journalism with Dr Bissie Anderson Jul 13, 2026 00:34:17 The University of Birmingham's Dr Bissie Anderson joins us in this episode to discuss the future of digital journalism, the rise of misleading AI sources, why stories resonate and what communication students want from employers in digital.

Global Visibility in 2026 SEO with Sistrix's Steve Paine Jun 29, 2026 00:43:35 Sistrix is one of the world's leading SEO tools and in this episode, Steve Paine joins us to talk all things visibility. Covering trends in AI, the need for benchmark data to plot success and a brief dive into the specifics of the travel sector, this ep is a must-listen for SEO pros.

Customer-focused Marketing in Global Food & Drink with Lactalis' Jason Simpson Jun 15, 2026 00:44:15 How can global food and drink brands place customers at the heart of their marketing plans? In this episode, Lactalis head of omnichannel Jason Simpson talks about all things customer, touching on NPD, AI search, retail media and much more.

AffPapa's Anahit Hovhannisyan on Affiliate Marketing, Global Event Management and B2B Social Media Jun 1, 2026 00:35:22 Affiliate marketing is full of dynamic brands and AffPapa Head of Marketing Anahit Hovhannisyan is at the heart of the industry. In this episode Anahit talks about the value of physical events in bringing digital businesses together, collaboration in competitive industries and the power of social media content to engage, entertain and convert in B2B

What Journalists Want: PR tips from HuffPost UK's Dayna McAlpine May 18, 2026 00:48:22 PRs, this one is for you. We're removing the filter and getting honest about the current state of play in PR and journalism by interviewing Dayna McAlpine, Deputy Editor of HuffPost UK. In this episode, no questions are off the table as Grace Taylor-Clarke is joined by Dayna to give public relations professionals the answers to the journalist questions that you've been dying to ask.

Marketing Without a Product: Lessons from Samaritans May 4, 2026 00:45:47 How do you market to someone who isn’t looking to buy — or even to engage?In this episode, Elliot Colburn from Samaritans joins us to talk about marketing without a product, and what it really takes to reach people in a meaningful way.We explore how to connect with difficult-to-reach audiences, communicate sensitive topics responsibly, and build campaigns that prioritise trust over clicks.A differ

The Power of Proof: Using Clinical Trials in Marketing and Digital PR Apr 20, 2026 00:29:25 Ever wondered how to conduct a clinical trial to enhance your brands marketing strategy? In this episode, we step away from our usual discussions to explore a fascinating intersection of marketing and academia. We're joined by Dr. Andrea Utley, a Reader in Motor Control and Learning and Development at the University of Leeds.Dr. Utley shares expert insights into how brands can best collaborate

Legal Sector SEO in 2026 with Charlotte Rennox Apr 6, 2026 00:41:39 With a focus on authentic content, trust and search strategies that respond to customer intent, Fletchers Group Head of SEO & Content Charlotte Rennox discusses the essential SEO and content strategies legal sector organisations need to prioritise in 2026. A must-listen.

Content Marketing & Technical SEO with Danielle Escaro from Oncrawl Mar 23, 2026 00:40:01 Martin Calvert is joined by Danielle Escaro, Content Marketing Manager at Oncrawl, to discuss 2026 technology content strategy. They cover working with external contributors, building an editorial workflow, the enduring value of blog content, tackling "audience amnesia," and the role of community and authenticity in content marketing.

Customer-focused Travel Marketing with Rachel Bell, Lake District Estates Mar 9, 2026 00:42:20 Travel marketing and customer experience at the forefront of this podcast featuring Rachel Bell, Sales and Marketing Director at Lake District Estates. With a focus on technology trends, long term vs reactive planning and the power of first party data to maximise customer relationship management in the age of AI, this is a wide ranging discussion.

SEOBROTHERS' Eugene Ravdin on iGaming PR and Content for Affiliates Feb 23, 2026 00:47:47 This episode is a deep dive into the ultra-competitive world of PR and content for iGaming affiliates. Eugene shares the lessons from his time at UEFA and how he's brought his commitment to quality sports journalism and relationship-building to the world of international iGaming with SEOBROTHERS

Digital PR in Travel & Tourism with ICS-digital's Grace Taylor-Clarke Feb 9, 2026 00:45:10 Ahead of ITB Berlin, ICS digital PR expert Grace Taylor-Clarke discusses the essential elements of PR for travel, tourism and hospitality brands. From building relationships with journalists,creative ideation and de-risking campaigns to the appeal of 'dream publications', SEO benefits and measuring impact, this is a packed episode

Sitebulb's Jo Furnival on 2026 SEO and SaaS Jan 26, 2026 00:39:58 Sitebulb marketing manager Jojo Furnival talks with ICS' Martin Calvert about 2026 SEO trends, tech SEO's role in AI visibility, the soft skills SEO professionals need to know and community-focused marketing in SaaS - a must-listen!

Export-led Growth - How to Reach Global Customers through International Trade Jan 12, 2026 00:44:52 Becoming a successful exporter takes ambition, tenacity and insight. In this episode Export Advisor Robin Hill shares his personal perspectives on the key elements of international growth, while outlining the resources available to UK brands from the Department for Business and Trade's Export Academy.

Marketing in the Age of AI: Lessons from a Founder Dec 8, 2025 00:39:33 Benjamin Houy joins Elena Bunbury to talk about his journey from building a B2C language-learning brand to launching a new AI-driven B2B venture. From helping millions learn French to helping PR professionals understand how brands appear in AI search, Benjamin shares insights on entrepreneurship, pivoting between audiences, and what “good content” really means in the age of ChatGPT.

360° Marketing in Finance - Insights from ActivTrades Marketers Nov 24, 2025 00:43:45 Nedko Geshev and Danislav Gurbalov - the CCO and CMO of ActivTrades - discuss their approach to building a high performing marketing team, and working across content, business intelligence, SEO, AI, brand *and* experiential marketing

ICS' Dan Rennie on Multilingual Desktop Publishing , Design and Context-first Translation Nov 10, 2025 00:25:54 For apps, games, software and print, translated content must fit - literally and figuratively - the design. In this episode, ICS' Dan Rennie talks with Martin Calvert about desktop publishing in 2025 and best practice.

Plus500's Lior Schneider on Trading SEO and the Future of Search Oct 27, 2025 00:39:16 Finance and trading is one of the most dynamic - and challenging - sectors for SEO. In this episode, Plus500's Lior Schneider shares his insights on everything from SEO prioritisation and planning, to content, AI and the future of search.

SEO in Finance with Qonto's Sergi Jordan Oct 13, 2025 00:38:23 Finance sector SEO is back on the agenda with this episode featuring Qonto SEO expert Sergi Jordan. This week, Martin and Sergi discuss SEO methodologies in highly regulated sectors, the role SEO can play in startup growth and much more.

Affiliate Marketing in Highly Regulated Sectors with Cindy Cheung Sep 29, 2025 00:38:52 In this episode, Income Access' Cindy Cheung talks about the opportunities, risks and innovations she identifies within global affiliate marketing, with a special focus on the iGaming industry

eToro's Stacey Onyido on Responsible Marketing, Global Growth and Compliant Creativity Sep 15, 2025 00:35:57 In the hyper-competitive world of finance and trading, growth can't come at the cost of compliance. eToro's Stacey Onyido talks with ICS-digital's Martin Calvert about how marketers can create impactful campaigns without loading up on risk

Global Affiliate Marketing and SEO with KJ Ur Rasool Sep 1, 2025 00:35:24 Global affiliate marketing is on the agenda in this episode, with Affiliate World COO KJ Ur Rasool sharing key insights on SEO, content and picking the right industry niche for affiliate success

Startup Growth with uRoutine founder Ed Johnson Aug 18, 2025 00:45:54 In this episode, uRoutine founder Ed Johnson talks about his experience across multiple startups, the importance of customer-first product development and growth strategies that brands of all sizes need to hear about.

MozCon Special: Content-driven SEO with Chima Mmeje Aug 4, 2025 00:35:17 This episode is all about practical steps for content-driven SEO, with a focus on B2B SaaS companies. Chima shares her experience leading content initiatives for Moz and other tech brands with clear insights for marketers, SEOs and content specialists - including discussion of the future of AI, the major content missteps brands need to avoid and much more

Finance Marketing with Loqbox's Dani Palmer Jul 28, 2025 00:37:20 In this episode, Loqbox CMO Dani Palmer discusses how empathetic and educative content can bring customers closer. With plenty of insights for B2C and B2B finance marketers, this episode is a must-listen

Influencer Marketing with Formel Skin's Martina Lovrinov Jul 14, 2025 00:34:17 In this episode, Head of Influencer Marketing Martina Lovrinov reveals the essential elements of a high performing influencer campaign, the power of authenticity and key metrics

Kopparberg's Nancy Dales on Brand Strategy, Audience Insights and PR Jun 30, 2025 00:40:50 Kopparberg UK Brand Manager, Nancy Dales, joins for a deep-dive into all things brand strategy, audience targeting, PR and more. This episode is full of tips around resonating with different demographics, and is perfect for brand marketers both on the brand or agency side.

FXStreet's Pere Monguió on the Power of Content-Driven SEO in Finance Jun 16, 2025 00:35:51 FXStreet co-CEO Pere Monguió talks about the growth of the brand, establishing trust with savvy audiences in finance and the nature of 2025 content and SEO - a must-listen for marketers in highly competitive sectors.

Influencer Marketing and Ecommerce Excellence with Ruggable's Charlotte Ford Jun 2, 2025 00:43:57 In this episode, Ruggable Marketing Director Charlotte Ford discusses the foundations of a winning influencer marketing strategy, the power of authentic content and how to craft meanginful campaigns with multi-channel impact.

Influencer Marketing in 2025 with Natalia Chappell May 19, 2025 00:48:08 Influencer marketing expert Natalia Chappell discusses the key methodologies for a winning influencer campaign in 2025.

BBC Maestro's Louise Boyd on E-Learning Growth May 5, 2025 00:32:58 From business leaders like Jo Malone to entertainment icons like Brian Cox, BBC Maestro course teachers come from all sorts of backgrounds. In this podcast, head of marketing Louise Boyd talks about the evolving e-learning space, connecting with multiple audiences and the marketing methodologies that have supported the brand's growth.

Customer Experience Measurement and Management in 2025 with Michael Brandt Mar 28, 2025 00:40:19 Customer experience expert Michael Brandt joins us to discuss the power of CX in 2025 and the need to use customer insight to drive practical action. From qualitative and quantitative measurement to the importance of 'closing the loop' with customers, this episode outlines how the voice of the customer can become

Currency.com's Steve Gregory on 2025 Marketing Methodologies, Identifying Customer Audiences and Global Growth in Finance Mar 21, 2025 00:35:33 In this episode , Currency.com's Steve Gregory talks about the world of currency and crypto trading, and the specifics of this hyper-competitive niche within finance. From digital acquisition methodologies to discussion of key customer audiences, there's lots to get to grips with whether you're a seasoned fin

Human vs Machine Translation, Ethics in Linguistics and Global Growth with the Institute of Translation and Interpreting's Sara Robertson Feb 24, 2025 00:41:32 In this episode, Institute of Translation and Interpreting Chief Executive Sara Robertson discusses some truly big topics - ethics in translation, machine vs human capabilities, formal vs informal language qualifications and the powerful role industry bodies can play in setting and increasing standards to power global growth.

Affiliate Marketing in 2025 with Affiverse's Leanna Klyne Jan 17, 2025 00:39:23 In this episode, Affiverse's Leanna Klyne gives a rundown of the essential elements of a high-performing affiliate marketing program in 2025. Covering technology, building relationships, and how affiliates and brands can build trust with one another, there's plenty to get to grips with.

Mastering SEO in Competitive Industries Jan 6, 2025 00:41:51 What are the key SEO strategies to focus on in highly competitive industries? In this episode, global SEO expert Marta Szmidt shares her experience from the iGaming and education sectors, focusing in on the onsite and offsite methods that drive success.

Brand Identity, Customer Loyalty and Drinks Sector Growth with Jenni Ashwood, Head of Marketing, Spirit of Yorkshire Distillery Dec 17, 2024 00:46:09 In this episode, Jenni Ashwood - Head of Marketing at Yorkshire-based single malt whiskey distillery, Spirit of Yorkshire - shares educational insights into the history of the family-run distillery as well as the marketing principles that reflect the dynamic nature of how the business is run. Jenni delves into topics around the evolution of brand identity, building trust and brand loyalty amongst

Innovating for Social, Building Trust With New Audiences & Giving Back To The Community with Emily Nuttall - Head of Content, Northern Ballet Dec 13, 2024 00:43:57 Luke is joined by Emily Nuttall, Head of Content at Leeds-based ballet powerhouse, Northern Ballet. In this wide-ranging episode, Emily gives us an overview of the history of Northern Ballet, and shares unique perspectives on how the company is maintaining its historic legacy as a ballet, whilst also carefully evolving its brand, marketing, its performances, and its accessibility offering to cater

Top UX & UI Design Tips for Black Friday Nov 28, 2024 00:29:45 With Black Friday drawing closer, online retailers are pulling out all the stops to prepare for the frenzy of shoppers who aim to capitalise on the year’s biggest shopping event. To help you get the most out of your sites this year, we’ve compiled our essential tips for purchase optimisation.

Mastering Practical SEO Strategies with Catrinel Ciplea from Pirate.com Oct 29, 2024 00:42:28 In this episode, Catrinel Ciplea shares her framework for developing practical SEO strategies and explains which departments SEO professionals need to make friends with - and why. Drawing on Pirate's ultra-focused and local-SEO-centric approach to growing rankings, Catrinel's insights shouldn't be missed.

Consumer Finance Unwrapped with Miracle Inameti-Archibong from John Lewis Financial Services Sep 27, 2024 00:49:58

Digital PR for Retailers – Spotlight on Home and Garden Aug 30, 2024 00:44:45 Digital PR Director Laura Smith shares specific industry insights on home and garden marketers in this episode. Covering tips to underpin creative campaigns that drive SEO, as well as product-led seasonal pushes, this wide-ranging episode is packed with useful information.

Global SEO, Helpful Content and International Growth with Hoppa Head of SEO Alex Galinos Aug 15, 2024 00:39:24 In this episode, Hoppa Head of SEO Alex Galinos discusses international SEO best practice, the nature of 'Helpful Content' in transportation and other sectors, off-site SEO and much more.

Personalisation and Video Marketing with Pirsonal CEO Josias De La Espada Sempris Jul 26, 2024 00:42:14 Pirsonal CEO Josias De La Espada Sempris is our guest this week, talking about how personalisation in marketing - and internal - communications can be a difference maker. Covering the value of video in 2024, scaling communication strategies and Pirsonal's growth, this is a wide-ranging episode.

AI, Digital Analytics and Baresquare's Startup Growth Jul 19, 2024 00:46:02 Baresquare founder Georgios Grigoriadis is our guest in this episode, discussing how data science, AI, and ecommerce are converging. With examples from Baresquare's progress from startup to AI innovator, there's plenty of food for thought for anyone pondering the future of data in marketing.

Leading Edge SEO Audits and Customer-Driven Product Development with Sitebulb CEO Patrick Hathaway Jul 12, 2024 00:39:46 CEO and co-founder Patrick Hathaway discusses the creation of renowned SEO tool Sitebulb, its growth among SEO agency teams and the present day offering which is finding new levels of popularity among in-house teams. This episode is a must-listen for anyone with an interest in practical SEO in the context of successive Google Updates, and how to build a customer-centric tech product.

The Emotions of Gifting, Branded Biscuits and Digital Insights with The Biskery's Saskia Roskam Jul 5, 2024 00:44:36 The Biskery co-founder Saskia Roskam talks about her move from digital agency life to starting a bespoke biscuit brand, the emotional power of personalised gifting, data sources and inspiration for entrepreneurs, SEO surprises and much more

Meaningful Metrics, Real Time Analytics and Media Performance in 2024 with Kelly Heilpern Jun 28, 2024 00:41:50 Ammunition's Chief Strategy Officer Heilpern covers the setup of integrated campaigns for multi-touch sales cycles and the benefits of using real time analytics to inform the strategy. Covering media team skillsets, reporting frameworks and the wider media marketing mix, this episode is full of insights for all marketers.

Legal Translation in 2024 with Dan Rennie & Carla Lopes from ICS-translate Jun 21, 2024 00:37:34 In this episode, Dan Rennie and Carla Lopes discuss all things legal translation, such as how approaching such content differs from other types of translation, the vital importance of legal expertise and what challenges legal translation poses from both a linguistic and project management perspective.

Pernod Ricard's Stuart Heffernan on Global Ecommerce and Digital Strategy in FMCG Jun 14, 2024 00:51:51 Pernod Ricard's Global Ecommerce Leader Stuart Heffernan discusses channel marketing, brand guardianship, the interplay between local and global teams, paid vs organic media and much much more in this episode - essential listening for FMCG and drinks sector marketers

Exporting to China - Trends, Opportunities and Technology with CBBC's Ben Rotheram Jun 7, 2024 01:06:34 In this episode, the China British Business Council's Ben Rotheram discusses the essential elements of business in China - from the sectors booming in demand and demographic trends to IP and the key role of translation, there's crucial info for all exporters

Privacy Policies in 2024 with Termageddon's Donata Stroink-Skillrud and Hans Skillrud Jun 3, 2024 00:43:49 Privacy policies, data management, CRM, and digital strategy more generally are highly interlinked in 2024. In this episode, Termageddon founders Donata Stroink-Skillrud and Hans Skillrud discuss the opportunities that come with taking privacy seriously - while introducing their very cool platform.

Account Based Marketing, and Enterprise Sales with Julie Geller May 24, 2024 00:48:25 Covering the A to Z of account-based marketing, Julie and Martin talk about enterprise sales, personalisation, applications of AI and much more with great insights for any B2B marketer.

Local SEO, Customer Empathy and Hyper-Niche Marketing with Tom Bartholomew May 14, 2024 00:38:20 This episode is all about specialisation and the power of deep industry expertise. Tom Bartholomew talks to Martin about the essential elements of local SEO, Google Ads and web design and CRM in a highly specific niche - roofing. Listen now to get fresh perspectives on your industry.

Exporting for Global Growth in Travel and Tourism with Final Rentals Founder Ammar Akhtar May 3, 2024 00:45:51 Finalrentals founder Ammar Akhtar is in conversation with Martin this week, talking about international growth, the importance of product and personal relationships with buyers. A recognised exporting leader, Ammar has great perspectives for anyone looking to grow globally in the travel sector and beyond.

Earth Day 2024 - Ecobranders' Lindsey Coffey on Greenwashing vs Greenwashing and Winning Miss Earth Apr 22, 2024 00:41:47 This episode, Ecobranders' Lindsey Coffey discusses sustainable merchandising, materials and branding, greenwashing vs greenwishing, her intense journey to winning Miss Earth and more!

SEO in 2024 with Monster.com's Miranda Gahrmann Apr 10, 2024 00:43:07 International SEO expert Miranda Gahrmann is this episode's guest, sharing her insights from heading up search at jobs-giant Monster.com. Covering 2024 SEO methodologies, the importance of brand and SEO case examples, this episode is a deep dive into contemporary SEO.

The Power of Brand in E-commerce with Monster Energy's Brea Keating Mar 28, 2024 00:41:56 Monster Energy's Brea Keating is our guest in this wide-ranging episode - covering the power of brand, building loyal audiences and expanding the possibilities of the beverage category through creative ecommerce initiatives. With plenty of insights for brands of all sizes, this is an essential episode for food and drink firms.

Affiliate Marketing and Building Relationships with Lee-Ann Johnstone, Founder of Affiverse Mar 15, 2024 00:47:03 How powerful is affiliate marketing in 2024? In this episode, Affiverse founder Lee-Ann Johnstone outlines the essential elements of a high-performing affiliate marketing programme. Covering the essential elements of relationship-building, technology, the wider marketing mix and more - this episode is a must-listen

Mind, Body and Boundless Adventure: Exploring AI with Chris Pegg Feb 29, 2024 00:56:19 In this episode, SEO Specialist Dan Nation speaks with Digital & Data Lecturer and GPT Customiser Chris Pegg about his AI innovations, GPT projects and their uses from a choose-your-own adventure to an AI wellness coach, the ethical considerations behind these, and predicitions for AI five years from now.Here are links to some of Chris' published GPTs:Lily - A motivation and wellbeing coac

Charlotte Green – Digital Marketing & Localisation in 2024 Feb 6, 2024 00:31:01 In this episode, ICS founding director Charlotte Green talks about multilingual campaigns and how digital strategies can benefit from transcreation and translation. Focusing on specific campaign examples, staffing, values and more, this episode is a must-listen for brands who are curious about expanding their international reach.

Customer-centricity in Marketing with Shanice Daeche, CMO at Florence Jan 17, 2024 00:42:38 Customer focus is the central thread of this wide-ranging episode, as CMO Shanice Daeche talks about her strategy for health sector startup Florence, the importance of challenging barriers in marketing, and how closeness with customers unlocks opportunities for growth.

ROI from SEO in 2024 with Terry Fisher from WeBuyAnyHome Dec 18, 2023 00:45:43 ROI from SEO is one of the hottest topics in the industry, and in this episode, Terry Fisher discusses the most compelling methodologies from his storied career, including his present role with property specialists WeBuyAnyHome.

The Future of AdTech with Tudor Marasescu Dec 15, 2023 00:46:30 What's next for paid media advertising? Online media giant Better Collective's Head of AdTech Tudor Marasescu shares his views on product, technology and audience demands in this deep-dive episode.

Digital Product Strategy with Bensons for Beds' James Robinson: Combining Customer Insight and Digital Thinking Dec 7, 2023 00:44:06 Combining customer insight, qualitative analysis, UX thinking and more into a cohesive digital product strategy isn't easy - but in this episode, James Robinson breaks down the fundamental elements of a successful strategy with heaps of practical advice. An essential listen for anyone in ecommerce and retail!

Travel SEO with TUI's Louise Wiseman: Methods and a Mindset for 2024 Success Nov 30, 2023 00:44:04 Learn SEO approaches and methodologies from TUI's Louise Wiseman in this wide-ranging episode. Talking about Google algorithm updates, leaning into customer intent and the need for competitive content strategies, this episode is a must-listen for all travel, tourism and destination marketers.

Enterprise-level SEO and Enhancing Company Value with Permira's Julian Redlich Nov 22, 2023 00:53:03 How can SEO add to a business valuation? In this episode, Permira's Julian Redlich talks about enterprise-level SEO and the SEO strategies that impact traffic and rankings, but also the overall worth of a company. Talking about onsite, offsite, tech and more - this episode covers it all.

Everything Digital: Digital Media and Marketing Metrics with Betsson's Ulrich Gilot Nov 9, 2023 00:58:50 Drawing on his global background in media management, organic SEO, and client-side and agency-side expertise, Ulrich shares critical insights on modern media strategy. Covering online and offline, agency-client relationships, minimising waste and maximising team performance, this is a blockbuster episode for anyone in a highly competitive industry.

Everything Digital: Travel Brand Success – Expert Strategies for Engaging On-Site Content Nov 3, 2023 00:33:09 How can travel marketers maximise bookings with best-in-class content? Matt and Demi discuss best practices for creating on-site content for travel audiences while balancing SEO, UX and brand considerations. Tune in to explore emerging content trends in the travel industry and how to measure success in 2024.

Everything Digital: WTM Spotlight – Navigating SEO, Content, and PR in Travel Oct 26, 2023 00:38:20 Ahead of World Travel Market 2023, Luke and Martin talk about SEO, content, and PR strategies for travel, tourism, and destination marketing brands. Covering what Google really wants, content that customers respond to, and how creative PR can unlock world-class media coverage, there's something for everyone here.

Everything Digital: Deep Dive – Brands at M&S with Lawrence Christensen Oct 20, 2023 00:49:44 Get the inside scoop on the 'Brands at M&S' initiative from Head of Marketing Lawrence Christensen. This episode zooms in on the power of brand and the essential building blocks of a complementary product and marketing strategy. Lawrence discusses the purpose of the initiative, the strength of the M&S brand and how a curated and customer-first approach to bringing in 3rd party bran

Everything Digital: Content, SEO and the Power of Experimentation with Softonic's Cristian Gonzalez Guasch Oct 12, 2023 00:46:26 Cristian Gonzalez Guasch talks all things related to content and SEO in this episode, drawing on his experience at major international brands like Microsoft and StubHub, experiments with personal projects and the fascinating content process at Softonic. Learn from Cristian's perspectives to develop your own strategy to fit Google's definition of Helpful Content, while also earning rankings

Everything Digital: Global SEO and Cross-Departmental Collaboration with Vodafone's Dolores McLaren Oct 5, 2023 00:39:14 Dolores McLaren heads up SEO for a truly global brand - Vodafone. This episode delves into enterprise-level SEO with practical discussion of cross-departmental collaboration, the uses (and limitations) of data, and how to prioritise SEO initiatives in line with wider business goals. Talking about algorithm updates, the power of modular content, essential SEO tools, and much more, this pod has some

Everything Digital: Tech Startup Growth and the Gig Economy with Bertan Baytekin Sep 28, 2023 00:39:58 AppJobs founder Bertan Baytekin shares his entrepreneurial journey, talking about product inspiration, capitalising on opportunities and the future of work in this packed episode.

Everything Digital: Multilingual Finance Marketing with IG's Marta Izquierdo Sep 21, 2023 00:50:58 In this episode, IG's Head of Marketing for Europe Marta Izquierdo discusses her approach to scaling a multilingual marketing strategy. IG is one of the world's largest financial trading firms - learn how the brand crafts content, balances paid and organic acquisition strategies and much more with Marta's insightful commentary.

Everything Digital: Organic Agency Growth with ICS-digital Director, Charlotte Green Sep 14, 2023 00:41:05 How has ICS grown as an agency throughout the years, and what valuable insights have been learned along the way? From the evolution of multilingual SEO, the key aspects of developing a digital team and making values a cornerstone of your agency, Off-page SEO manager Demi Ward is joined by Director Charlotte Green to discuss the evolution of ICS.

Everything Digital: TikTok Virality, Algorithm Mysteries and Integrity on Social Media Sep 7, 2023 00:36:29 Who truly understands the TikTok algorithm - and does it matter? In this episode one of Martin's favourite TikTok creators, Barry Enderwick of Sandwiches of History shares his journey, with observations about the nature of social media, algorithm fluctuations, and more. With lessons from his career at Netflix and marketing, as well as commentary on the importance of keeping your integrity as a

Everything Digital: Digital PR Methodologies - Unlocking Media Coverage with Exclusive Interviews Aug 24, 2023 00:29:57 One of the most intriguing digital PR methods of 2023 is explained in this episode - Digital PR Director Laura Smith outlines about how exclusive interviews with notable personalities can unlock media coverage and earn links to superpower SEO. From identifying talent and crafting questions to outreaching interview contnet - this episode breaks down the full methodology.

Episodes

Recommended