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The Graham Cochrane Show

The Graham Cochrane Show

Graham Cochrane 387 Episodes Aug 18, 2026

Uncover your uniqueness to create more money, margin, and meaning in your life. Each week Graham Cochrane, a 7-figure entrepreneur, TEDx speaker, and bestselling author, reveals his best tips, strategies, and mindsets to create a life-giving business, find your purpose, and dream again.

Episodes

Stop Teaching: Why Your Best Content Is Costing You Sales
Stop Teaching: Why Your Best Content Is Costing You Sales Aug 18, 2026 2189 If you're a coach, here's something that might sting a little: teaching great content isn't what gets people to buy from you. I know — you've heard the opposite your whole career. And look, you can be an incredible teacher, people can love every minute of your content, and still not buy. Because content doesn't sell. Belief does. Today I'm going to show you the difference — and why missin
Just Ignore Your Competition: Your Business Is Capped Until You Stop Comparing
Just Ignore Your Competition: Your Business Is Capped Until You Stop Comparing Aug 11, 2026 1454 I don't know what my competitors charge. I don't know what they're launching. I don't look at their offers — and I haven't in years. Here's why: looking at your competition isn't market research. It's a tax on your creativity. Every time you check what someone else is doing, you're not gathering intel — you're quietly trading your original vision for their ceiling. Today I'm going to show
You’re pitching before they’re ready (do this first)
You’re pitching before they’re ready (do this first) Aug 4, 2026 2270 I've spent the last two weeks going through sales copy for two different clients — and they both made the exact same mistake. Not a small one. A mistake that's probably costing them thousands of dollars every single month. And here's the crazy part — their copy actually looks good. Great hook. Clear offer. They just skip one thing... and it's the one thing that actually gets people to buy
Discounting Is Disrespectful (3 Rules for Charging Premium Prices)
Discounting Is Disrespectful (3 Rules for Charging Premium Prices) Jul 28, 2026 1600 If you're scared to charge full price... if you feel bad when someone says they can't afford your program... if you've ever quietly lowered your price because you didn't want to seem greedy — you are losing the exact clients you're trying to win. Most coaches think discounting is kindness. It's not. It's disrespectful. And today I'm going to give you the three rules I follow that let me c
The Dark Side of Entrepreneurship and Marriage
The Dark Side of Entrepreneurship and Marriage Jul 21, 2026 2319 Normally on this show, I'm the one teaching or asking the questions — but today I flipped the script. This is actually a conversation from my wife Shay's podcast, Better Way to Build, where she interviewed me. And we didn't hold back. After 20 years of marriage and 17-plus years of both of us running our own separate businesses, we got real about the actual cost of entrepreneurship — the
"Nobody pays $10,000" (If You Say So)
"Nobody pays $10,000" (If You Say So) Jul 14, 2026 1527 So I got this comment on my last video about Brittany — the one where she made $50,000 in 30 days off five DMs selling a $10,000 offer. ”Nobody's paying you $10,000 for that. I'm calling total BS on this one.” ...If you say so. Here's the thing — this comment isn't dumb. It's actually really common. And it comes from a broke belief that's keeping a lot of you stuck right where you are. So
If I Wanted To Make $50K In The Next 4 Weeks, I’d Do This
If I Wanted To Make $50K In The Next 4 Weeks, I’d Do This Jul 7, 2026 1410 Most people think making $50K in 30 days is impossible — especially with no audience, no funnel, and no ad budget. But what if it's not about working harder, getting lucky, or going viral? A client of mine just did exactly that. No funnel. No ads. No big following. She didn't even have a website page for her offer. Today I'm going to walk you through exactly what she did — and the one thi
Stop Working Fridays: Why Working Less Will Make You Richer
Stop Working Fridays: Why Working Less Will Make You Richer Jun 30, 2026 2281 Most people think you get rich first, and working less is the reward. What if that's completely backward? In 2009, I was broke. On food stamps. A brand new dad, no job, just starting a business out of a spare bedroom. And a mentor told me to do something that sounded completely insane: stop working one day a week. Indefinitely. Not after I made it. Not once business was steady. Right now,
Courses Are Dead, Sell This Instead (My 2026 Blueprint)
Courses Are Dead, Sell This Instead (My 2026 Blueprint) Jun 23, 2026 2122 Courses are dying. Not because they stopped working — because something has changed about what people are actually willing to pay for. Today I’m going to show you exactly what that is, and what to sell instead. And no, it's not one-on-one coaching. There's a model in between a course and a coaching call that almost nobody talks about, and it's the reason my clients are getting better resu
How to Become a Part-Time Millionaire in 2026 (5 Hours a Week!)
How to Become a Part-Time Millionaire in 2026 (5 Hours a Week!) Jun 16, 2026 2141 What if you could become a millionaire working part-time? For the last several years I've generated over $3 million annually — working about five hours a week. Not five hours a day. Five hours a week. And in this episode I'm going to show you exactly how that's possible. We're going to start by looking at the two kinds of millionaires — because most people are chasing the wrong one. Then
The Expert Era Is Over: The New Way to Build Wealth With a Small Audience
The Expert Era Is Over: The New Way to Build Wealth With a Small Audience Jun 9, 2026 2254 The expert era is over. And if you've built your business on being the expert — the go-to, the smartest one in your space, the person with the audience — I know that's uncomfortable to hear. But somewhere deep down, you already feel it. Something's shifted. The stuff that worked for the last ten years just… doesn't hit like it used to. The content's harder. The audience is harder. Being g
Just Charge More: Why Your Cheapest Clients Are Your Most Expensive Problem
Just Charge More: Why Your Cheapest Clients Are Your Most Expensive Problem Jun 2, 2026 2868 The clients who pay you the least are costing you the most. I know that sounds backwards — but after 16 years of building businesses and coaching hundreds of entrepreneurs, I can tell you with absolute certainty: your low prices are not protecting you. They're slowly destroying your business. Now, most people think the solution is simple — just charge more so you can make more money. And

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