
Unbrandme
Unbrandme is a BRND WGN podcast hosted by Peter-Jan Grech. It explores the stories of brand owners, entrepreneurs, and disruptors, examining how their life experiences have shaped the brands and businesses they lead. The podcast is based on the belief that better people make better brands, and better brands make a better world.
Episodes

Becoming Your Own Hero: Reinvention & Happiness - Arnaud Collery - The Unbrandme Podcast EP 031
In this episode of The Unbrandme Podcast, Peter-Jan Grech sits down with Arnaud Collery—entrepreneur, international speaker, coach, and CEO of Humanava—to explore a life shaped by curiosity, courage, and continuous reinvention.From working in finance to performing as a comedian and actor, becoming a filmmaker, and pioneering the role of Chief Happiness Officer, Arnaud’s journey challenges the idea

Growing Through Difference: Dean Gera’s Journey of Craft, Confidence & Salon Success - EP 030
In this episode, Peter-Jan Grech sits down with Dean Gera, Founder of Dean Gera Salons, to explore the personal story behind one of Malta’s most recognised salon brands.Dean shares his journey of becoming who he is today, from growing up with dyslexia to finding confidence through craft, creativity, and hard work. What began as a passion for hairdressing has grown into a trusted brand with multipl

From Depth to Direction: Reinventing Identity Beyond the Ocean - Neil Agius - The Unbrandme Podcast EP 029
In this episode of The UnbrandMe Podcast, host Peter-Jan Grech sits down with Neil Agius, not just the Olympian and world record holder, but a man in transition.While many know Neil for his extraordinary feats in the ocean, this conversation goes deeper, exploring the evolution of identity beyond performance. From athlete to entrepreneur, from partner to father, Neil opens up about the shifts that

Glitch Effect: Building Malta’s Global Electronic Music Festival - Kevin Ellul - The Unbrandme EP028
In this episode of the Unbrandme Podcast, host Peter-Jan Grech sits down with Kevin Ellul, co-founder of the internationally acclaimed Glitch Festival. What began in 2015 as a bold vision to elevate Malta’s electronic music scene has evolved into one of the island’s most globally recognised festivals, drawing thousands of music lovers from over 80 countries.Kevin shares the story behind the Glitch

From Physio to Founder: How Matthew Camilleri Built Rise Physio+ | EP027
What does it take to turn a passion for health into a thriving business? In this episode of The Unbrandme Podcast, host Peter Grech sits down with Matthew Camilleri, the founder of Rise Physio+.We strip away the corporate facade to look at the real journey of entrepreneurship in the healthcare sector. Matthew shares his transition from practitioner to business owner, the challenges of scaling a se

From Glass Ceilings to Global Stages: Lilly Pavlou - The Unbrandme Podcast EP 026
In Episode 26 of The UnbrandMe Podcast, host Peter-Jan Grech sits down with Lilly Pavlou, Executive Director of Qube Events, for a conversation that goes far beyond event planning. From her early days in Pretoria, South Africa, to running one of the most innovative events companies in the world, Lilly shares her remarkable journey of resilience, purpose, and leadership.She opens up about “the ceil

Pierre Lindh: Building a Billion-Euro Vision (Without the Ego) - The Unbrandme Podcast EP 025
In this episode of UnbrandMe, Pete sits down with Pierre Lindh: co-founder of NEXT.io, endurance athlete, and one of the most influential voices in the iGaming world.Pierre’s story begins at 17, when he found himself running one of Scandinavia’s largest underground poker clubs until a police raid landed him on the front page of three national newspapers. What could have ended his career before it

Rewriting the Script: From Journalism to Entrepreneurship -Jesmond Bonello - The Unbrandme Podcast EP 024
In this episode of The Unbrandme Podcast, Peter Grech sits down with Jesmond Bonello, Co-Founder and Managing Director of Content House — Malta’s leading digital media publisher. Jesmond’s journey from his early days in radio and journalism to building one of the country’s most resilient media businesses alongside his partner and wife, Isabelle, is both inspiring and instructive.This open conversa

Branding Between Worlds: From FMCG Roots to iGaming Mastery - Marija Hammon - EP 023
In this episode of The UnbrandMe Podcast, host Peter Grech sits down with Marija Hammon—an accomplished marketing strategist whose journey began in FMCG before carving out a standout 13-year career in the iGaming industry.Marija shares how her foundational years in consumer goods shaped her approach to branding, and how she’s since adapted and thrived in the fast-paced, regulation-heavy world of i

From Family Business to Global Stages - Michael Virardi - The Unbrandme Podcast EP 022
In this powerful episode of the UnbrandMe Podcast, Peter Grech sits down with Michael Virardi—renowned keynote speaker, trainer, and author—who made the bold decision to step away from his family’s thriving business in Cyprus to pursue his true calling: inspiring leaders on a global stage.Far from a story of escape, Michael’s time in the family business shaped his deepest insights into leadership,

From Fired to Fearless: Claire Abela’s Journey of Resilience, Tribe & Triumph - EP18
In this candid episode of UnbrandMe, host Peter Grech sits down with Claire Abela, the fearless founder of LUCY—Malta’s premier makeup experience. Claire opens up about the defining moment when her father fired her at 19, forcing her to rebuild herself the hard way. She shares how that setback ignited a journey of grit and determination, ultimately transforming adversity into success.Claire also r

A Life of Leadership: Helga Ellul on Brands, Business Growth, Succession & Making an Impact - The Unbrandme Podcast EP20
In Episode 20 of The UnbrandMe Podcast, we sit down with Helga Ellul, former CEO of Playmobil Malta and one of Malta’s most respected business leaders.Helga shares her incredible journey—from arriving in Malta in the 1970s to playing a key role in establishing Playmobil as a global brand. She opens up about the challenges of leading in a new culture, mentoring teams, and the lessons she’s learned

Leading with Care: Jean Claude Muscat’s Journey from Family Clinic to Healthcare Leader - The Unbrandme Podcast EP 019
In this episode, Peter Grech sits down with Jean-Claude Muscat, CEO of Malta’s largest private hospital, to unpack his extraordinary journey. Jean-Claude shares how he helped transition St. James from a small family clinic into Malta’s leading private healthcare facility, now expanding to include a state-of-the-art hospital in Hungary.
We explore the challenges of global expansion, including navig

Special Guest: Chat GPT. AI’s Role in Creativity and Business - The Unbrandme Podcast EP18
In this unique episode of The Unbrandme Podcast, Pete invites a truly special guest — a Chat GPT-based AI named “G”. Together, they dive into the evolving relationship between humans and AI, exploring how generative tools are reshaping creativity, branding, and the workplace.

Beyond Words: Rebecca Bonnici on Language, Leadership & Life Lessons - The Unbrandme Podcast EP 17
In this episode of The Unbrandme Podcast, host Peter Grech welcomes Rebecca Bonnici, CEO of Business English Language Schools (BELS). Rebecca takes us through her inspiring journey from a young educator to the owner and leader of her father’s language school, transforming it into one of Malta’s premier ESL institutions. She shares the personal and professional challenges she faced taking on a fami

Raw Leadership and Relentless Creativity: Jon Mallia’s Journey - The Unbrandme Podcast EP 16
In this episode of UnbrandMe, host Peter Grech sits down with Malta’s most renowned podcaster, Jon Mallia. From his roots in the Maltese rap scene to his meteoric rise on YouTube with over 2.65 million views, Jon shares his journey of creativity and leadership across multiple platforms. We dive into his personal brand, the energy behind his success, and his unwavering dedication to using storytell

Bridging Communities for Change: Andrew Schembri’s Mission with Żibel - The Unbrandme Podcast EP 015
In this episode of UnbrandMe, host Peter Grech sits down with Andrew Schembri, co-founder of Żibel, a pioneering NGO dedicated to cleaning Malta’s seas and raising environmental awareness. What started as a simple Facebook-organised beach cleanup has grown into a nationwide movement. Andrew shares how his experience in the family business helped him build Żibel into a successful NGO that bridges t

Pay Yourself First: Mastering Personal Finance with Patrick Debattista | The Unbrandme Podcast EP014
Join us on the UnbrandMe Podcast as we explore personal finance with Patrick Debattista, a financial coach dedicated to democratizing financial knowledge. Patrick’s journey began with personal financial challenges, inspiring him to empower others through his initiative, Finance For You.
In this episode, we discuss effective financial planning, overcoming money taboos, and aligning financial practi

From Dorm Rooms to Boardrooms: Ben Grech
Join host Peter Grech on the UnbrandMe Podcast as we explore the remarkable journey of Ben Grech, a visionary entrepreneur who transformed the student accommodation landscape with his company, Uniplaces. Raised in the UK with summers spent in Malta, Ben’s unique upbringing infused him with a global perspective from an early age. Inspired by early mentorship and his leadership in establishing the E

Beyond the Code: Gege Gatt- The Unbrandme Podcast EP 012
Explore the fascinating world of AI and tech with Gege Gatt, a leader in digital ethics and AI innovation and CEO of London-based company EBO. This episode offers a rare glimpse into how technology is shaping our future, guided by principles of ethical leadership, everything from AI’s impact on children’s education to the role of leadership in tech. Gege’s blend of legal expertise and tech innovat

Illustrating Success: Zack Ritchie - Unlocking creative potential - The Unbrandme Podcast EP 011
In Episode 11 of the Unbrandme Podcast, host Peter Grech sits down with Zack Ritchie, the visionary designer behind Bepe and the Cacti Crew. Zack delves into the trials and triumphs of his unique journey, including the challenge of creating an illustration a day for a year. This commitment not only opened doors to collaborations with international artists but also introduced him to the transformat

Beyond the Mic: The Unfiltered Story of Gianni Zammit - The Unbrandme Podcast EP 010
A New Episode on the Unbrandme Podcast. Discover the multifaceted life of Gianni Zammit, from his aspirations of rock stardom to his influential role in business and entertainment in Malta. Join Peter-Jan Grech and Gianni as they explore themes of resilience, innovation, and the art of leadership learnt from the stage. A must-listen for all business leaders. #Entrepreneurship #UnbrandMe #OldFriend

Resilience Reimagined: Trudy Kerr’s Journey from Despair to Triumph | The Unbrandme Podcast E 009
Join us on the UnBrandMe Podcast as we delve into the extraordinary life of Trudy Kerr, renowned podcast host of ‘The She Word’ and ‘The Interviewer,’ and former Creative Director. In this deeply personal episode, Trudy shares her rollercoaster journey through mental health struggles, career highs in London’s top ad agencies, and personal lows including substance abuse, a tumultuous marriage, and

Ethical Navigation with Yasmin de Giorgio: The Unbrandme Podcast EP 008
Join host Peter-Jan Grech in this episode of the Unbrandme podcast as he sits down with Yasmin de Giorgio. With over a decade of experience in startup ventures and a fervent dedication to personal development, Yasmin shares her insights on maintaining core beliefs while navigating diverse business landscapes.
Discover Yasmin’s journey starting with the struggles of kickstarting passion projects S

Unstoppable: The story behind MVintage | The Unbrandme Podcast EP 007
Dive into the remarkable journey of Krystle Penza, the unstoppable force behind Mvintage, one of Malta’s most iconic brands, on the latest episode of “Unbrandme” with host Peter-Jan Grech. From mastering the intricacies of the fashion industry to navigating the joys and challenges of motherhood, and her fight against limiting beliefs, Krystle’s story is a testament to self-discovery, resilience, a

In creative pursuit of the self: Andrew Mercieca | The Unbrandme Podcast EP 006
Episode 6 of The Unbrandme Podcast is here: “In creative pursuit of the self, with Andrew Mercieca” Join Peter-Jan Grech, as we delve into the life of the young content creator who has consistently pushed himself through a journey of self discovery through creative art forms.
From struggling to fit in at school to reading for a Bachelor of Fine Arts in Digital Art and later cinematography and pho

Breaking Boundaries: The Unveiling of Welbee’s Visionary CEO" - Jonathan Shaw | The Unbrandme Podcast EP 005
Dive into the compelling story of Welbee’s CEO, Jonathan Shaw, with your host, Peter-Jan Grech, on the newest episode of "Unbranded Me Podcast." Join us as we discover the uncensored story of a serial visionary who, from a young age, has thrived on challenging the status quo. In this episode, Pete delves into the brands Jon has crafted, exploring the inspiration behind his consistent pur

Accelerating the EdTech Revolution - Patrick Hulsen | The Unbrandme Podcast EP 004
Join host Peter-Jan Grech in the latest episode of "Unbranded Me" as he engages in a compelling conversation with Patrick Hulsen, a driving force at SuperCharger Ventures. Patrick is on a mission to propel EdTech entrepreneurs onto the global stage, sharing insights on strategy, scaling, mental resilience, funding access, navigating government incentives and corporate bullying.
In this e

The Life She Chose | Emma Hogg | The Unbrandme Podcast EP 003
Join host Peter-Jan Grech in an inspiring episode of "The Unbrandme Podcast" as he unpacks Emma Hogg’s remarkable story from dealing with eating disorders through to becoming a psychotherapist and eventually the founder of 'A Life I Choose.' Emma, shares her expertise on amplifying strengths, overcoming challenges, and helping individuals actively shape the lives they desire.
Dis

The Journey From Backpacking to Blending | The Unbrandme Podcast EP 002
Peter-Jan Grech delves into the untold stories, valuable life lessons, and pivotal moments that have shaped John Winfield's journey in establishing Dr. Juice. Beginning with his adventurous backpacking days at 22 in Australia to the inception of Dr. Juice in 2008, and overcoming the challenges posed by COVID-19, Peter explores the intricate narrative behind the man who sparked the juice revolu

Growing ‘Freehour’: The Power of Follower Focus! | The Unbrandme Podcast EP 001
Peter-Jan Grech unpacks the behind the scenes stories, life lessons and all the things that have impacted Zach Ciappara on his journey of building FreeHour Malta.
Zach Ciappara is the founder and CEO of FreeHour, he created the No.1 platform for students and youth in Malta, with over 55,000 followers and 95% market share. FreeHour is a mobile app that allows students to share their timetables, ac
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