Ecomm Breakthrough
Unlock the full potential and growth in your business. Join Josh Hadley, a successful 8-figure e-com business owner and investor as he interviews highly successful CEOs and business owners who share specific actions you can take today to help your business reach its full potential and leave a lasting impact on the world. Whether you sell on Amazon FBA, Shopify, BigCommerce, WooCommerce, Walmart, ClickFunnels, or Etsy you'll learn what is working for the most successful business leaders in eCommerce. Each eCom breakthrough episode is filled with strategies you can implement to help you scale to 8 figures and beyond.
Episodes
Top 9 Lessons Learned After 10 Years in E-Commerce
In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley shares nine vital lessons from over a decade of e-commerce experience, having scaled his own brand from zero to eight figures. He covers key topics including the difference between opportunistic selling and true brand-building, the importance of hiring top talent, Amazon's continued dominance, the challenges of omnichanne
Throwback: E-Commerce Growth 101 - Keyword Research and Competitor Insights
In this episode, host Josh interviews Eric Kooymans, an online marketing expert with 18 years of experience. Eric shares actionable strategies for e-commerce growth, including in-depth keyword research, competitor and paid ad analysis, and cost per acquisition estimation. He emphasizes the importance of product bundling, expanding sales channels, and leveraging tools like SEMrush and Face
The Shopify Playbook: How Brands Are Scaling from 6 to 8 Figures
Joe Putnam is the founder of Conversion Engine, Conversion Engine is an eCommerce performance marketing agency that has helped Shopify stores scale from six figures to eight figures in as little as 12 months. With a background in direct-response copywriting and growth strategy, Joe specializes in crafting Meta ads, Google campaigns, and retention strategies that actually convert. He’s hel
How to Build a Brand People Actually Care About (Step by Step)
In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley, an ecommerce entrepreneur with over $20 million in annual revenue, delivers a comprehensive guide to building a true brand. He argues that most ecommerce sellers operate transactional "product acquisition machines" rather than genuine brands. Josh presents a 16-step framework across three phases: defining your brand iden
Throwback: Mastering Amazon PPC
In this episode, host Josh interviews Mina Elias, a seven-figure Amazon seller and founder of The Trivium Group. Mina shares advanced strategies for Amazon PPC, emphasizing the integration of advertising with product optimization and the importance of main images, pricing, and reviews in boosting conversions. He discusses using custom analytics software, My Real Profit, to track key metri
Is Amazon Rigged? The Truth About Marketplace Fairness
Shinghi Detlefsen, one of the Founders of theAmerican Ecommerce Business Alliance AEBA fighting free and fair marketplace, CEO and Co-Founder of ExpandFi, and President of Wholesome Story and one of the most successful supplement brands on the Amazon.Shinghi isn’t just another SaaS founder he’s a true operator who has built, scaled, and optimized real brands at a high level. His expertise
My Exact Weekly Schedule as an 8 Figure Ecommerce CEO
In this episode, ecommerce entrepreneur Josh Hadley shares his weekly operating system for structuring a productive business week. He argues that most business owners don't have a time problem, they have a calendar problem. Josh breaks down his weekday by day: Monday for KPI reviews and one-on-ones, Tuesday for deep work on growth initiatives, Wednesday for consolidated meetings, Thursday
Throwback: Affiliate Marketing 101 - How to Optimize Your Payouts and Drive Sales
In this episode, Josh interviews Lauren Lee, ClickBank’s e-commerce and affiliate marketing expert. Lauren shares practical strategies for finding and recruiting affiliates, managing relationships, and setting commission rates. She highlights the benefits of affiliate networks like ClickBank and Shopify’s Dovetail, and offers tips for pitching offers, optimizing landing pages, and startin
Why Most TikTok Shop Brands Fail
Alex Bonilla, an ecommerce brand builder and the founder of Delta Brands. Alex is a true operator behind the scenes, someone who’s been in the trenches building and scaling direct-to-consumer brands, especially in competitive markets where attention is everything.He’s not just talking theory — he’s actively building brands that successfully acquire customers outside of Amazon, and then tu
The Silent Killer of Ecommerce Brands and How to Avoid It
In this episode of the Ecomm Breakthrough podcast, host Josh Hadley tackles what he calls the "silent killer" of e-commerce businesses: inventory mismanagement. Drawing on his experience scaling brands to eight figures, Josh explains how poor inventory forecasting, ordering too much or too little, can devastate cash flow and lead to bankruptcy. He shares cautionary examples, practical fra
Throwback: The Art of Negotiation - How to Create Bidding Wars and Win at Sourcing
In this episode, host Josh welcomes back Afolabi Oyerokun, co-founder of Honu Worldwide, for part two of their sourcing and supply chain series. Afolabi shares expert strategies on negotiating with suppliers, including creating bidding wars, managing minimum order quantities, and securing favorable payment terms. He emphasizes the importance of building strong, respectful relationships wi
We Found a Massive Profit Leak in Our FBA Business
Jasim Eisa is the founder and CEO of Voadera, a global e-commerce partner helping brands win on Amazon and other online marketplaces. He built the company from selling used books at 15 into a 150-person operation managing over 30,000 SKUs and driving $100M+ in sales. Through Voadera’s Marketplace Accelerator, he helps brands fix broken listings, eliminate unauthorized sellers, and scale p
The #1 Bottleneck Killing Your Business Growth (And How to Fix It)
In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley shares his proven strategy for doubling business growth by identifying and eliminating bottlenecks. He recommends conducting a time study to pinpoint where time is being consumed, then hiring specifically to relieve that constraint. Whether it's PPC management or product sourcing, freeing up the founder's time allows focu
Throwback: The Power of Serving Over Selling - Building Deeper Connections for Success
In this episode, host Josh welcomes high performance coach and conscious leader Mario Lanzarotti to discuss the mindset shifts essential for business growth. They explore the internal conflicts entrepreneurs face between their ambitions and unconscious fears, the importance of addressing unmet emotional needs, and how shifting from scarcity to abundance unlocks success. Mario shares real-
The $1B Brand Playbook: Retail Strategy, Culture, and AI Secrets Revealed
Evan Dash is the CEO of StoreBound and Author of the best-selling book, A Dash of Good: How to Turn a Business Based on Values into a Valuable Business. Evan’s journey took him from firefighter to business executive before becoming a household name in the kitchenware industry. Alongside his wife Rachel, they launched DASH, their namesake kitchenware brand. Under Dash’s leadership, the com
5 Predictions That Will Shape E-Commerce Through 2030
In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley shares his predictions for the future of e-commerce over the next decade. Drawing from his experience scaling a brand to eight figures, he analyzes Amazon, TikTok Shop, Shopify, and AI-driven commerce. Josh advises entrepreneurs to master one platform before expanding, build creator relationships through TikTok Shop, leve
Throwback: Exit Like a Pro - Secrets to a Lucrative E-Commerce Sale
In this follow-up episode, host Josh welcomes back Scott Deetz, founder of The Northbound Group, to discuss strategies for successfully exiting an e-commerce business. Scott highlights common seller mistakes, such as poor risk mitigation, lack of transparency, and neglecting post-sale obligations. He emphasizes the importance of professional advisory support, staying involved after the sa
The China Sourcing Strategies No One Talks About
Joining us today is Lyden Smithers — President and Co-Founder of Titan Network, one of the most exclusive communities for high-level Amazon sellers in the world.Lyden isn’t just teaching e-commerce he’s actively building and scaling brands, sourcing at a high level from China, and helping sellers bridge the gap from 7 to 8 figures and beyond.Lyden leads the China Magic trip and is one of
The Fastest Way to Make Better Business Decisions
In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley shares a practical decision-making framework for choosing between competing business opportunities. Drawing from his own dilemma of hiring either a Director of E-commerce or a Director of HR, Josh outlines six key questions across two categories: assessing revenue creation, business leverage, and risk protection, then eva
Throwback: How Can Amazon Sellers Achieve a Healthy PPC to Organic Sales Ratio?
In this episode, host Josh interviews Ritu Java, CEO of PPC Ninja, about effective Amazon PPC management. Ritu shares insights on healthy PPC-to-organic sales ratios, TACoS benchmarks, and the importance of budgeting based on net margin. She cautions about the complexities of sponsored display ads and stresses the need for regular account audits. Ritu also recommends The Goal by Eli Goldr
How to Double Your Amazon CTR with Ai and Main Images Overnight
Joining me today is John Li, the co-founder of PickFu, a powerful consumer-feedback platform that helps e-commerce sellers, authors, app developers, and marketers make smarter, data-driven decisions.Before launching PickFu, John spent years at Microsoft as a software engineer and program manager but his entrepreneurial curiosity led him to create a simple tool to test ideas with real peop
My Prime Day Strategy (It's Not Revenue or Profit)
In this episode of the Ecomm Breakthrough podcast, host Josh Hadley shares his strategic framework for approaching major sales events like Amazon Prime Day, Black Friday, and Cyber Monday. Rather than chasing short-term profits, Josh advocates using these events for customer acquisition through aggressive discounts on front-end products. Using Athletic Greens (AG1) as a prime example, he
The Secret Playbook to Scaling Beyond Amazon: TikTok, Influencers & Retail Presence
Matt Greene is the CEO and founder of Happy Innovations - bootstrapped to mid-eight figure revenue, selling personal care products under the Happy Nuts, Happy Curves, and Happy Soles brands.Highlight Bullets> Here’s a glimpse of what you would learn…. Matt Greene's journey in building Happy Innovations and its brands (Happy Nuts, Happy Curves, Happy Souls).The importance of product dev
How to Conduct a 2 Week CEO Time Study (Step-by-Step)
In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley shares a powerful productivity strategy: conducting a two-week time study. Josh explains how tracking time reveals inefficiencies and misplaced priorities that limit business growth. He introduces a four-bucket framework—Delete, Delegate, Design, and Double Down—to help entrepreneurs categorize their activities and focus
Throwback: The Data-Driven Approach to Amazon DSP - Targeting Like a Pro!
In this episode, Josh interviews George Meressa, founder of Clear Ads, about effective Amazon DSP advertising strategies. George explains how to vet DSP agencies, select high-performing products for campaigns, and leverage remarketing, cross-selling, and competitor targeting using Amazon’s data analytics. He emphasizes the importance of choosing certified partners, analyzing product conve
The TikTok Shop Blueprint: How to Turn Content Into Millions in Sales
Back for another round on the Ecomm Breakthrough Podcast is Michelle Barnum Smith, the founder of Social Sellers and one of the most trusted voices in the TikTok Shop space.Michelle Barnum Smith is an award-winning marketing strategist with 25+ years of expertise. A recognized Amazon and TikTok Shop expert, she’s launched 100+ brands and trained 1,000+ sellers worldwide. Featured in Forbe
Why I’m Trying to Fire Myself From My Own Business
In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley explains why he's intentionally working less in his ecommerce business and aims to "fire himself" within 18 months. Rather than stepping away, Josh is building a self-sustaining business by implementing five key strategies: delegating decisions to capable team members, developing leadership through extreme ownership princ
Throwback: Unlocking the Secrets of Amazon Advertising - Insights from a CEO
In this episode, Josh interviews Destaney, CEO of Better AMS, about advanced Amazon advertising strategies. Destaney shares insights on setting ad budgets based on brand goals, structuring campaigns for profitability and growth, and the importance of campaign-level organization. They discuss the challenges of managing large SKU counts and the need for software tools like Pacvue, highlight
How to Use Custom AI Agents to Outrank and Outsell Competitors on Amazon
Meher Patel is a serial entrepreneur with exits across hospitality, healthcare, and digital media — each in a completely different industry, each built from the ground up. He founded Neon Digital, a performance-first advertising agency, and then built what very few agencies ever achieve: a SaaS platform that outgrew the agency itself. Hector AI now processes over $350 million in ad spend
The 5 Things I’d Obsess Over If I Were Starting a New Ecommerce Brand Today
In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley shares five strategies he would prioritize when launching a new e-commerce brand today. Drawing from over a decade of experience scaling his own brand to eight figures, Josh covers: building recurring revenue models for compounding growth, identifying products with TikTok Shop viral potential, securing favorable manufactu
Throwback: From Side Hustle to Success - Unlocking E-Commerce Growth Secrets
In this episode, Josh interviews Norm Lanier, CEO of a long-running Amazon private label business. Norm discusses his journey from side hustles to full-time e-commerce, the challenges of increased competition and inventory management, and insights gained from Josh’s business strategy audit. Key takeaways include focusing on the most profitable products, increasing strategic ad spend, and
Amazon Is Secretly Killing Your E-Commerce Brand (Here’s How to Fix It)
Jason Kutasi is the founder and CEO of SkyHouse, a performance marketing agency that managed $50M in ad spend for 2025 - its first full year of business. He’s driven roughly $500M in advertising over his career and built a children’s book publisher acquired by Scholastic and a digital marketing platform acquired by Capital One. Jason specializes in copywriting, funnel analytics, and scal
7 Ways I'm Using AI to Run an 8-Figure eCommerce Business
In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley shares seven practical ways his e-commerce business uses AI to optimize operations and scale growth. Drawing from his experience building an eight-figure brand across Amazon, TikTok Shop, and Shopify, Josh covers strategies including building custom GPTs, automating TikTok Shop listing optimization, streamlining hiring pr
Throwback: Unlocking the Eightfold Path - How to Evolve Your Business Beyond the Solo Hustle
In this special group panel episode of the Ecomm Breakthrough Podcast, host Josh Hadley and fellow podcasters interview Michael E. Gerber, author of "The E-Myth." Gerber shares his foundational principles for business growth, emphasizing the need for entrepreneurs to work on their business, not just in it. He introduces his "eightfold path" for evolving a company from one person to an ent
AI Product Images Are Killing Your Amazon Sales
Rafael is the Founder and CEO of Share It Studio, a leading creative agency that helps Amazon and Walmart sellers turn data into powerful visual storytelling. Under his leadership, Share It Studio has worked with hundreds of top-performing e-commerce brands, blending creativity with analytics to craft product images, videos, and A+ content that actually convert.Before founding Share It St
How to Spot an A-Player Before You Hire Them
In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley, an ecommerce entrepreneur who has scaled his brand to eight figures, shares nine mental frameworks for hiring senior-level managers. Drawing from over a decade of experience, Josh covers key principles including trusting your gut, starting the hiring process early, looking for clear green flags, using contractor trial pe
Throwback: Building a Remote Dream Team - How to Hire and Train Effectively
In this episode, Josh interviews Nathan Hirsch, CEO of Ecom Balance and Outsource School, about hiring overseas talent, especially for senior management roles. Nathan shares strategies for promoting from within, the pros and cons of direct hiring, agencies, and marketplaces, and key legal and tax considerations. He outlines Outsource School’s step-by-step hiring and training process, emph
He Sold to Thrasio… Then Bought His Business Back After They Wrecked It
In today’s episode, we’ll dive into a fascinating twist on the e-commerce journey — what happens when you buy back the very brand you once sold. Ben will share the lessons, emotions, and strategic insights behind exiting — and then re-entering — your own business. Highlight Bullets> Here’s a glimpse of what you would learn…. Ben Leonard's entrepreneurial journey with Beast Gear, from i
How to Use AI to Clone Yourself in Your Business
In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley shares his "10x AI SOP Method" for scaling businesses by using AI to clone founder judgment. Rather than automating routine tasks, Josh explains how recording real-time work, feeding transcripts into AI models, and rigorously answering hundreds of probing questions creates highly accurate SOPs that capture nuanced decisio
Throwback: Heat Maps and Golden Hours - Revolutionizing Your Amazon Advertising Game
In this episode, host Josh interviews entrepreneur Rolando Rosas about his journey from office technology to Amazon selling and founding Global Teck Worldwide. Rolando shares his advanced PPC strategy, using a year’s worth of sales data and heat maps to optimize Amazon ad scheduling for better ROAS. He offers practical tips for sellers: enhance product images, respond to customer question
How to Rank in Amazon’s AI Search (Rufus) Before Your Competitors Do
Andri Sadlak is a serial entrepreneur and Founding Head of Product & Strategy at Azoma, building AI-first commerce software for the age of agentic shopping. He's been an Amazon seller since 2017, exited his own brand, and co-founded ProductPinion. Today he's part of the team behind Amazon growth and AI visibility strategies for 8 and 9-figure brands like Mars, L'Oréal, and HP. He's on
The 30-60-90 Day Onboarding Framework I Use to Ramp Up New Hires Fast
In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley tackles a common entrepreneurial frustration: hiring seemingly qualified candidates who underperform within their first few months. Josh introduces his proven 30-60-90 day onboarding framework, broken into three phases: observation, independence, and ownership. Each phase features structured communication, daily reports,
Throwback: Mastering Licensing and Exit Strategies - Insights from a Shark Tank Entrepreneur
In this episode, Josh interviews Pat Yates, M&A advisor at Quiet Light and owner of Happy Feet Slippers. Pat shares insights from his Shark Tank experience, discusses the realities of TV deals, and explains the complexities of licensing with major brands like Disney and the NFL. The conversation covers the importance of intellectual property protection, strategies for evaluating and m
Claude, OpenClaw & Custom GPTs: The New AI Stack Winning in 2026
Oren Michels is the founder and CEO of Barndoor.ai, the first and only Control Plane for the agentic enterprise. Previously, he co-founded Mashery in 2006 and served as CEO until Intel acquired the company in 2013. When it was acquired, Mashery-powered APIs were used by over 350,000 active developers in over 100,000 active applications, and counted among its customers many of the largest
The One Weekly CEO Habit That 10x’s Your Team’s Output
In this episode of the Ecomm Breakthrough podcast, host Josh Hadley shares a powerful weekly habit for CEOs: a 15-minute asynchronous video newsletter sent every Monday. Drawing from his ecommerce experience, Josh explains how this tool combats team misalignment, competing priorities, and the "founder's trap." The newsletter follows a four-part structure: celebrating weekly wins, identify
Throwback: Unlocking the Secrets of Global Sourcing - From Negotiating to Warehousing
In this episode, Josh interviews Nathan Resnick, founder of Y-Combinator a sourcing platform. Nathan shares expert advice on negotiating with manufacturers, building strong supplier relationships, and managing payment terms. He discusses the importance of understanding your value to factories, balancing primary and backup suppliers, and regularly re-evaluating product costs. Nathan also o
AI Is Replacing Your Product Research… Here’s What Smart Brands Are Doing Instead
Joining us today is Sean Travis. Sean is a 14-year veteran of the LA County Fire Department turned eCommerce entrepreneur and founder of Ecom for Heroes, a coaching and training company that helps ambitious entrepreneurs, many of them first responders, build profitable eCommerce brands. His programs have helped graduates average $131K in revenue within 18 months. Sean is also the creator
You’re Selling Millions in Revenue Online… So Why Are You Still Broke?
In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley explains why distributable cash is the most critical metric for e-commerce business health. He clarifies the difference between net income and distributable cash, warning against reinvesting all profits and leaving yourself financially vulnerable. Josh recommends distributing roughly one-third of net income while retainin
Throwback: The Art of Incremental Hiring - Building Your Dream Team Without the Headaches
In this episode, Josh interviews Yoni Kozminski, co-founder of South Col, Escala and Multiply Mii, about building scalable businesses to increase valuation multiples at exit. Yoni shares strategies for developing strong operating systems, clear organizational structures, and empowering leadership teams. They discuss the org chart of a $20 million e-commerce business, incremental team buil
Amazon Product Launch PPC Secrets: How to use AI to Rank Products Faster
Today, we’re excited to welcome back Mansour Norouzi to dive even further in the best PPC Ad strategies working on Amazon today.Mansour is the Partner and Director of Advertising at Incrementum Digital, where he leads high-performance PPC Management strategies for 7- and 8-figure Amazon brands managing millions in monthly ad spend. He also has his own brand that he manages as a seller.Hi
We Had $30K Left… 30 Days From Bankruptcy
In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley shares how his ecommerce business nearly collapsed in January 2024, with only $30,000 in the bank against a $300,000 credit card payment. He reveals how failed product launches, poor financial forecasting, and complacency caused the crisis. Josh outlines three key lessons: implementing cash flow forecasting, creating a st
Throwback: Innovate or Stagnate - The Key to Continuous Growth on Amazon
In this episode, host Josh interviews Amazon expert Shannon Roddy about strategies for building, growing, and protecting successful Amazon brands. Shannon emphasizes the importance of product quality, authentic brand storytelling through images and videos, and adapting product lines based on customer feedback. He shares practical tips for scaling from 7 to 8 figures, highlights the need f
TikTok Shop Secrets: Chase Chappell’s Blueprint for Scaling E-Commerce Brands With Creator Armies
I’m thrilled to welcome Chase Chappell, Partner at DOE Media, one of the fastest-growing performance marketing agencies in the ecom space, Ads Mastery Founder, Founder at Serge, Partner in Success Ai Chase has advised on over $200 million in ad spend across Facebook and TikTok, helping brands turn paid traffic into predictable, scalable revenue.Through his experience running his own agenc
I Lost 90% of My Sales Overnight… Here’s What I Did Next
In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley shares how the COVID-19 pandemic caused a devastating 90% overnight sales drop in his Amazon party supplies business — just as he'd bought his dream home and left his corporate job. Facing financial pressure with no safety net, Josh pivoted boldly, launching educational homeschooling posters that quickly became bestseller
Throwback: How to Build a Resilient Supply Chain
In this episode, host Josh interviews Corey Apirian, a seasoned supply chain leader, about innovative e-commerce supply chain strategies. Corey explains how Davinci enables brands to create virtual product bundles, optimize inventory, and improve profitability across channels like Walmart and direct-to-consumer platforms. They discuss the limitations of relying solely on Amazon’s fulfillm
AI Strategy for Amazon Sellers: What to Automate First (And Why)
Lee Assoulin is the Founder and CEO of Stonecutter, a boutique Amazon brand management agency that partners with premium brands to scale profitably on the world's largest marketplace. With over 12 years of Amazon expertise, Lee has guided venture-backed startups, heritage brands, and category leaders through the complexities of the platform, combining strategic depth with operational rigo
The Cost of Scaling Beyond Amazon No One Talks About
In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley shares his blueprint for scaling an e-commerce brand beyond Amazon through a strategic omnichannel approach. Drawing from over a decade of experience, Josh debunks the myth that simply adding sales channels drives growth. Instead, he outlines a phased expansion strategy: master Amazon first, then expand to marketplaces, T
Throwback: Don’t Launch Your Product Without This Audience-Building Secret!
In this episode, host Josh interviews Will Russell, CEO of Russell Marketing, about effective strategies for launching e-commerce products. Will shares his five-step framework, emphasizing audience building through paid ads, partnerships, virality, and organic growth. They discuss practical tactics for Amazon sellers, such as using product insert cards with QR codes, leveraging surveys fo
The #1 Mistake Ecom Brand Owners Are Making with AI
Today on the Ecomm Breakthrough Podcast, we’re joined by a true expert at the intersection of technology, data, and e-commerce growth. Ellis Whitehead is the co-founder of DataBrill and a leading mind in PPC management, data science, and business intelligence space. With a PhD in automation and years of experience architecting smart technology for Amazon sellers, Ellis has helped brands l
The TikTok Shop Strategy No One Is Teaching (Creator Engine Framework)
In this episode of the Ecomm Breakthrough podcast, host Josh Hadley introduces his "TikTok Creator Engine," a structured system for turning product samples into loyal brand evangelists. Josh outlines five creator stages—Inactivated, Activated, Emerging, Performing, and Evangelist—and explains how to move creators through each using personalized outreach, gamification, community building,
Throwback: From China to Mexico - Revolutionizing Your Manufacturing Strategy
In this episode, Josh interviews Amy Wees, CEO of Amazing at Home E-commerce Consulting. Amy shares her expertise in product development, sourcing, and sales, emphasizing the benefits of diversifying manufacturing—particularly sourcing from Mexico as an alternative to China. She discusses Mexico’s advantages in cost, quality, and logistics, and highlights common mistakes sellers make, suc
Kevin King Reveals the Future of E-Commerce, AI, and TikTok Shop
Today’s guest is someone our audience already knows and respects — and I’m excited to have him back on the show. Kevin King is not just a veteran Amazon seller… he’s one of the most connected and influential figures in the entire Amazon ecosystem. He’s been selling online for decades, has built and exited multiple brands, and continues to operate in the trenches — not from theory, but fro
I Said No to These 5 Opportunities… and It Made Me More Money
In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley shares hard-won lessons on the power of focus in scaling an ecommerce business. Drawing from personal experience and mastermind insights, Josh reveals five key things he’s saying “no” to—like low-volume product launches, unprofitable SKUs, and distracting sales channels. He emphasizes prioritizing high-impact opportunitie
Throwback: Transform Your E-Commerce Business - Key Metrics Every Amazon Seller Must Track
In this episode, host Josh interviews Tyler Jefcoat, founder of The Seller Roundtable, about financial strategies for Amazon and e-commerce sellers. Tyler explains key metrics like COGS, Amazon fees, and advertising costs, and shares actionable tips on optimizing profit margins, managing inventory, and preparing for business exits. He emphasizes the importance of accurate accounting, SKU-
Most Brands Fail on TikTok Shop for This One Stupid Reason
In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Julia Rubien and Nicolette Brunetti of Amie, a TikTok agency for beauty brands. They discuss effective affiliate marketing strategies on TikTok Shop, emphasizing the importance of strong shop operations, community building, and data-driven content. The conversation covers commission structures, contests, retain
Why Most E-Commerce Brands Run Out of Cash (And How to Fix It)
In this episode of the "Ecomm Breakthrough Podcast," host Josh Hadley shares his "essential cash flow playbook" for scaling e-commerce brands without outside capital. He explains how to forecast cash flow, delay payments to suppliers and ad platforms, and strategically use credit cards to extend payment cycles by up to 55 days. Josh details practical tactics, such as rotating credit cards
Throwback: Don't Let Amazon's Changes Dim Your Profits
In this episode, the host interviews Amazon and e-commerce expert Bradley Sutton, who shares actionable strategies for successful Amazon product launches. Bradley discusses natural keyword integration, backend optimization, and advanced Helium 10 tools like Historical Cerebro and inventory management. He highlights the importance of monitoring Amazon listing changes with alerts to avoid c
The TikTok Shop Playbook That Turns Small Creators Into Big Sales
Josh started his career at American Airlines (AA) and spent 5 years in their MBA leadership development program. Josh’s experience at AA further refined his leadership abilities and strategic decision making skills. While employed at AA Josh and his wife Becca started Hadley Designs. As the CEO of Hadley Designs, Josh led the business to gross $100,000+ in revenue within it’s first year a
How to Hire the Right People: The 3 Interviews That Reveal True A-Players
In this solo episode of the Ecomm Breakthrough Podcast, host Josh Hadley shares his proven framework for hiring senior leadership in ecommerce. Drawing from personal experience, Josh outlines the costly pitfalls of bad hires and emphasizes the value of securing top 1% talent. He details a structured, three-part interview process focused on track record, culture alignment, and role compete
Throwback: Mastering Amazon - Essential Strategies for Supplier Relationships, Cash Flow, and Inventory Management
In this episode, host Josh interviews Pradeep, a scientist-turned-entrepreneur who built a seven-figure Amazon business in under a year. They discuss advanced strategies for Amazon sellers, focusing on negotiating cost of goods sold, building strong supplier partnerships, optimizing inventory and cash flow, and avoiding the pitfalls of launching too many products at once. Pradeep shares a
The Step by Step Path to Turn Any Ecom Brand Into a $100M Retail Machine with Mark Young
Dr. Mark Young, the Founder and CEO of Jekyll & Hyde Advertising, a powerhouse agency that’s been helping challenger consumer brands break through the noise and scale into household names with billions of revenue and exits for nearly three decades.He’s also the host of the CPG insiders podcast, the number 2 podcast in all consumer packaged goods niche.Mark is also the author of a new
The CEO Dashboard That Instantly Shows If You’re Winning or Getting Crushed
In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley shares hard-earned lessons from a cash flow crisis in January 2024, when his business couldn’t fund payroll. He explains how this pivotal moment led him to develop a “CEO dashboard” with three essential tools: the Weekly High Five Tracker, a departmental scorecard for leading indicators, and a 52-week cash flow forecast.
Throwback: Unlocking the Secrets to a Profitable Exit
In this episode, host Josh interviews Scott Deetz, an expert in helping Amazon and e-commerce entrepreneurs maximize business value and prepare for successful exits. Scott outlines the four pillars that make a business attractive to buyers: risk diversification, profitability, growth rate, and earnings size. He shares actionable tips, including building a data room, implementing monthly s
Sales Tax Audits Are Coming for Ecom Sellers, Here’s How to Avoid the Audit with Sam Ross
Sam Ross is the Co-Founder and CEO of Numeral, a company revolutionizing how e-commerce and SaaS businesses handle US sales tax and international tax automation. Before launching Numeral, Sam built several e-commerce ventures that generated over $50 million in revenue, giving him first-hand experience with the challenges of scaling, managing cash flow, and preparing for an exit.Highlight
Why 8 Figure CEOs Ignore 80% of Their Business & Grow Faster
In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley explores the “hidden cost of growth” in e-commerce. Drawing from his own journey scaling to eight figures, Josh explains how business expansion often leads to overwhelming complexity, not more freedom. He introduces the “momentum matrix,” a framework based on the 80/20 rule, to help entrepreneurs focus on the most impactf
Throwback: Protecting Your Genius - The Essential Role of IP in Building a Profitable Brand
In this episode, host Josh interviews Afolabi Oyerokun, co-founder of Honu Worldwide, about his journey building successful Amazon brands. Afolabi shares key lessons he’d apply if starting over: focus on innovation, automate processes, and prioritize time for rest and strategic thinking. He emphasizes creating unique products, niching down, and protecting intellectual property through pat
Why Amazon Wants You to Overspend on Ads, The Hidden Truth No One Talks About with John LeBaron
John LeBaron is the CRO at Pattern, the leading e-commerce accelerator that helps brands scale profitably across marketplaces worldwide. John runs the SaaS and Services business units for Pattern and oversees all global go-to-market activities for the company and its partners. Prior to joining Pattern, John ran marketing for the Google Cloud business at Rackspace and has held a variety of
Throwback: The Secret Sauce to Scaling Your Brand - Delegation, Planning, and Investor Appeal
In this episode, host Josh interviews James Thomson, Managing Partner of Equity Value Advisors, about scaling e-commerce brands, especially on Amazon. James shares practical advice for brand owners aiming to grow from seven to eight figures, emphasizing the importance of delegating tasks, building a competent team, and creating a three-year business plan. He discusses making brands attrac
Why Your 7 Figure Brand Will Never Hit 8 Figures (Unless You Fix This)
In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley explores why many e-commerce brands stall between $1 million and $5 million in revenue. He introduces the "inverted pyramid of value" to illustrate how founders often get stuck in low-leverage tasks, and explains that breaking through requires identifying and focusing on the business’s main constraint. Josh shares actiona
Why 99% of TikTok Sellers Will FAIL (Hard Truth) with Rafay & Graeme
Rafay and Graeme are the founders of The UpTik, an education and mentorship platform that helps eCommerce brands and entrepreneurs scale through TikTok. With over a decade of experience in eCommerce and short-form video, they’ve helped thousands of businesses grow on platforms like TikTok, Shopify, and Amazon using proven frameworks that drive real results. Their approach bridges the gap
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Apple News In Conversation
The Young and Called Podcast .
Jubal Phone Pranks from The Jubal Show
پلی لیست | PlayList
English with Olivia | Slow Conversations & Vocabulary
Bible Tea
