Marketing In The Now
Join Nowspeed's CEO, David Reske, as he engages in discussions with founders, marketers, and CEOs from around the globe. Together, they'll delve into the realm of marketing and leadership, aiming to unravel the myths and misunderstandings that often surround these topics.
Episodes
Building an AI-Native Company in a Regulated Industry
What does it take to build an AI-native company in one of the most heavily regulated industries on the planet? In this episode of Marketing In The Now, David Reske sits down with Dilbir Bain, CEO of Galaxy Pharmaceuticals, a newly licensed 503B outsourcing facility in Albany, New York, that produces sterile injectable medications for hospitals facing drug shortages. Dilbir shares how his team embe
The Upstream Model for Referral-Driven Growth
In this episode of Marketing In The Now, David Reske sits down with Justin Stoddard, Co-Founder and CEO of ProInsight and author of The Upstream Model, to explore how businesses can grow through deep, trust-based professional relationships rather than digital tactics alone. Justin shares the personal story behind his passion for referral relationships, explains the "upstream" metaphor he developed
The Ignorance Tax: How AI Is Rewriting Growth
In this episode of Marketing in the Now, David Reske sits down with Cornelius Schmahl, founder of Unicorn Coach and a growth advisor who has helped scale companies like Lazada and Uber, invested in over 100 startups across six continents, and turned nine of them into unicorns. Cornelius unpacks why product-market fit is a spectrum rather than a yes-or-no question, why "patching AI on top" of old p
The Power of Vulnerable Networking
In this episode of Marketing In The Now, host David Reske sits down with Alicia Williams, Founder & Chief Creative Strategist of Aliste Marketing, to explore why real community — not polished networking — is the missing ingredient for so many entrepreneurs and marketers. Alicia opens up about her own experience with burnout, the "glitter on the mirror" problem she kept seeing in traditional ne
Taking AI From Search Engine to Thought Partner
Serial entrepreneur David Guttman — a Wharton grad with one eight-figure and one nine-figure exit, cancer survivor, and mentor to nearly a dozen CEOs — joins David Reske to reveal how top operators are actually using AI, and why most people are still leaving the vast majority of its value on the table. David explains why treating AI like a search engine barely scratches the surface, and walks thro
Embracing AI as Your Superpower
In this episode of Marketing in the Now, host David Reske sits down with Eleanor Kubacki, CEO of EFK Group, a socially responsible marketing agency with 30 years of experience serving clients like Nike, the U.S. Navy, and the CDC. Eleanor shares her personal journey from AI skepticism to full-scale reinvention, unpacking why women — especially those 50 and older — are uniquely positioned to lead i
AI-Native Go-To-Market: Building Smarter Sales
In this episode, David Reske sits down with Katie Sadler, owner of SDLR Consulting and go-to-market strategist, to explore what it really means to build an AI-native sales and marketing operation. Katie breaks down the difference between AI endpoint tools and truly AI-native workflows, shares practical examples of where AI is creating the biggest breakthroughs in B2B sales — from intelligent conte
AI Answer Engines & GEO: The Future of B2B Marketing
In this returning visit to Marketing In The Now, David Reske sits down again with Mark Goloboy, founder of Market Growth Consulting, to explore how AI is transforming the way B2B companies market, sell, and operate. Mark shares how he rebuilt his own website around a custom GPT — what he calls an "answer engine" — designed to function as a digital twin that responds to prospect questions in his ow
How Great Brands Inspire Irrational Loyalty
What separates a brand people use from a brand people love? In this episode of Marketing In The Now, host David Reske sits down with Lee Nadler — CMO of Flip and marketing veteran behind iconic brands like Snapple, DoubleClick, and MINI Cooper — to explore the discipline of building brand movements. Drawing on three decades of experience, Lee unpacks how the most powerful marketing goes beyond mes
How AI Is Rewriting the Buying Journey from Search to Purchase
Mike Ensing, CEO and co-founder of Revere, returns to Marketing In The Now to go deeper on what he calls the "AI brand control crisis" — a fundamental shift in how brands are perceived, discussed, and recommended in the age of LLMs. Host David Reske and Mike pick up where they left off a year ago, exploring how dramatically the landscape has changed: from the rise of clickless search and AI-driven
The Missing Layer Under AI: A Marketing Operating System
In this episode of Marketing In The Now, David Reske sits down with Maria Scheifler, a 15-year go-to-market veteran and Fractional CMO of MKT Velocity, to unpack her sprint-based marketing operating system — a framework built to help growing teams cut through chaos, align with revenue goals, and ship meaningful work consistently. Maria explains why AI alone can't fix a broken team dynamic, and why
From Fear to Fluency: Leading Your Team Through AI
In this episode of Marketing In The Now, host David Reske sits down with Pam Boiros — fractional CMO and creator of the Marketing AI Jumpstart — to explore why successful AI adoption is fundamentally a people challenge, not a technology one. Pam shares why AI literacy is the antidote to workplace fear, how to reimagine marketing workflows from the ground up rather than simply layering AI onto exis
Train AI to Sound Like You: Brand Strategy in the Age of AI
In this episode of Marketing In The Now, host David Reske sits down with brand consultant, keynote speaker, and author Ernie Harker (Your Brand Sucks: How to Ignite a Brand That Doesn't) to explore how AI is reshaping the world of branding and design. Ernie shares his fascinating journey from storyboard illustrator to AI-powered brand strategist, and why the rise of AI image and content generation
How AI Is Changing the Role of Product Marketing
In this episode of Marketing In The Now, David Reske sits down with Andy Donkin — growth strategist and former Amazon executive — to explore how AI is fundamentally transforming the role of product marketing. Andy makes a compelling case for reimagining the product marketer not as a tactical executor, but as a "marketing architect" — a strategic quarterback who leverages AI tools to synthesize cus
Why AI Can't Fix Marketing Without a Data Foundation
In this episode of Marketing In The Now, host David Reske sits down with Marie Bahl, CMO of Uptempo and a three-decade veteran of enterprise software marketing, for a thought-provoking conversation about why AI alone won't solve marketing's biggest problem. Marie argues that before marketers can truly harness the power of AI, they need something the industry has long been denied: a unified data ba
Gut Instinct vs. Data: The Modern CMO
In this episode of Marketing In The Now, host David Reske sits down with Kevin Dougherty, CMO of NeuraPoints, for a candid conversation about what it really takes to lead marketing in today's fast-moving, opinion-heavy business environment. Drawing on 26 years of experience — from boots-on-the-ground sales to executive marketing leadership — Kevin shares why trusting your gut isn't just intuition,
How AI Is Closing the Gap Between Marketing and Sales
In this episode of Marketing In The Now, David Reske sits down with Scott Logan — CMO at Amplify AI and a 20-year veteran of B2B revenue growth — to explore how AI is transforming the relationship between marketing and sales. Scott breaks down how marketing can go beyond top-of-funnel support to influence every stage of the sales cycle, from AI-tailored demos and hyper-personalized account briefin
From Boring to Bold: Making B2B Content Humans Actually Want
In a world drowning in AI-generated, algorithm-optimized content, how do you actually get people to stop and pay attention? In this episode of Marketing In The Now, David Reske sits down with Matt Charney — content strategist, executive editor, and principal analyst with 15 years in content marketing and thought leadership — to explore why most B2B content fails and what bold, human-first storytel
Growth Strategies for Disrupting Legacy HR Tech
In this episode of Marketing In The Now, host David Reske, CEO of Nowspeed Marketing, talks with Joshua Kiernan, CEO and Founder of Mosh JD, about the evolution of a startup from the "build it and they will come" phase to a sophisticated growth engine. Joshua details his mission to solve the problem of inaccurate and scattered job descriptions, which serve as critical data points for hiring and co
Mastering AI Workflows and Agentic Marketing
In this episode of Marketing In The Now, host David Reske, CEO of Nowspeed Marketing, interviews Frank Days, a fractional CMO and expert in AI workflows. Frank discusses his transition from manual prompting to building sophisticated agentic workflows using the open-source tool N8N. He shares how non-technical marketers can use "vibe coding" to automate repetitive tasks—such as content strategy bui
Human-Centric Marketing: Building a Confident Brand Voice
In this episode of Marketing in the Now, host David Reske sits down with Tami Spencer, fractional CMO and founder of Suite Marketing, to discuss the transformation of "marketing chaos" into clear, consistent communication. Tami shares her unique approach to blending high-level strategy with creative systems, helping organizations simplify their core messaging and amplify their brand voice. The con
Marketing in the Age of Automation
In this episode of Marketing In The Now, host David Reske and Matt Ranta of Nimble Gravity explore the shift from AI as a productivity tool to a force of "Task Displacement". Drawing on Daniel Susskind’s A World Without Work, they discuss how AI is automating cognitive tasks and eroding entry-level roles, potentially disrupting traditional marketing mentorship.
The conversation provides a strategi
Revenue-Oriented Marketing: Aligning Your Spend with Business Outcomes
In this episode of "Marketing in the Now," host David Reske sits down with Fernando Gonzalez Aguirre, CEO and Founder of Structured Rebellion, to explore the shift toward revenue-oriented marketing. With over 20 years of experience scaling B2B tech and SaaS companies, Fernando discusses why marketing should be treated as a revenue driver rather than a cost center. The conversation delves into the
From Seed to Scale: Building Sustainable Growth Engines
In this episode of "Marketing in the Now," David Reske interviews Osnat Lidor, a growth marketing leader with over 20 years of experience helping B2B SaaS companies scale beyond the initial seed stage. Osnat explains that sustained growth requires moving past expensive paid ads and founder-led sales to build a repeatable growth engine based on Authority, Experience, and Trust. She warns against "s
Building Trust in the AI Era
In this episode of "Marketing in the Now," David Reske interviews Kristin Oelke, author of Trust: Unlocking B2B Growth in Today’s AI World and Managing Director of BrightRose Ventures. Kristin explains that as AI scales content creation and is embedded in products, buyer skepticism is rising, causing deals to stall in the middle and lengthening sales cycles. She details the two dimensions of AI's
The Shift from Ads to Content-First Growth
In this episode of "Marketing in the Now," David Reske interviews Dan Stratman, CMO of Bloomfire and a veteran of Amazon and Walmart. Dan shares his experience leading a strategic pivot from an ad-heavy approach that produced weak conversion rates to a content-driven engine focused on building trust and a qualified pipeline. He explains that a successful brand and content strategy must evolve toge
Critical Questions that Fuel Entrepreneurial Growth
In this episode of "Marketing in the Now," David Reske interviews Nathan Girard, a serial entrepreneur from the Berkshires known for building solution-driven businesses in cannabis, tech, and real estate. Nate shares his unique approach to starting a company, which he believes begins with curiosity and a deliberate process of research, not assumptions. He recounts his journey from a career setback
Research-Driven B2B Marketing
In this episode of "Marketing in the Now," David Reske interviews Jen Anderson, a fractional CMO and co-owner of Contento, on building holistic B2B go-to-market strategies. Jen explains that many companies fail because they skip essential customer research and rely on assumptions. She provides a clear framework for a customer-led approach, starting with defining the Ideal Customer Profile (ICP) an
How AI Is Reshaping the B2B Sales Process
In this episode of "Marketing in the Now," David Reske interviews Zulfiya Forsythe, founder of The Amaldi Group and an expert in AI-driven business transformation. Zulfiya discusses how companies can leverage AI to "buy back time," boost sales efficiency, and deliver better customer experiences. She provides a practical, step-by-step guide on how AI is reshaping the entire B2B sales cycle—from AI-
Why Channels are the New Moat for Startups
In this episode of "Marketing in the Now," David Reske interviews Michel Moravia, CEO of Qualiverse, an AI-native SaaS solution for MedTech QA/RA teams. Michel shares his go-to-market philosophy that "distribution channels are the new moat". He argues that startups should prioritize building partnerships with trusted industry leaders—such as accelerators, law firms, and VC firms—to gain credibilit
Digital Transformation: Catching Up with the Market
In this episode of "Marketing in the Now," David Reske interviews Becky Chandler, a P&L leader and former VP at Bright Horizons with deep expertise in business and digital transformation. Becky discusses the common challenges faced by tech-enabled businesses that have fallen behind their competitors due to tech debt, complacency, and underinvestment. She explains that successful transformation
Why Emotions, Not Logic, Drive Marketing
In this episode of "Marketing in the Now," David Reske interviews J.D. Pincus, PhD, a psychologist and researcher who applies his expertise in human emotion to marketing. Dr. Pincus challenges the traditional view that marketing is a logical exercise, explaining that emotions are the primary drivers of decision-making in both consumer and B2B contexts. He discusses his 3x4 emotional needs model an
Beyond Personalization: Mastering ABM in the AI Era
In this episode of "Marketing in the Now," David Reske speaks with serial entrepreneur and martech expert Nick Zeckets about the evolving world of Account-Based Marketing (ABM) and the strategic role of AI. Nick argues that true ABM is not about mass ad campaigns, but about deeply understanding and engaging ideal customers with hyper-relevant messaging. He introduces a powerful framework—Create, H
From Idea to App: A Startup's Go-to-Market Plan
In this episode of "Marketing in the Now," Nowspeed CEO Dave Reske interviews Kushagra Mallick and Alisha Mehta, co-founders of the startup SelfServe. The app allows guests at boutique hotels to control in-room devices and make service requests via their smartphones, eliminating the need to call the front desk. The idea was born from Kushagra's personal experiences with inefficient hotel service a
Nonprofit Marketing in the Digital Age
In this episode of "Marketing in the Now," Nowspeed CEO Dave Reske interviews Mary Crean, Marketing Director at Nassau Financial Group, about the biggest marketing mistakes nonprofits make and how to overcome them. Mary explains that many nonprofits treat digital presence as an afterthought, relying on outdated tactics like direct mail while ignoring their websites, which 72% of donors say influen
Optimizing Marketing for Lifetime Value
In this episode of "Marketing in the Now," Nowspeed CEO Dave Reske interviews Tim Hamelen, CMO of iDesign, about shifting marketing strategies from traditional lead generation to a focus on customer lifetime value (LTV). Hamelen critiques the outdated "spray and pray" model, explaining how prioritizing low cost-per-lead often attracts unqualified customers who increase downstream costs and damage
The Rise of Lean Marketing Teams
In this episode of "Marketing in the Now," Nowspeed CEO David Reske speaks with Andy Zimmerman, CMO of Tamr and a veteran marketing and tech leader, about the evolving landscape of marketing teams. Andy discusses the strategic imperative of running lean marketing teams, emphasizing the shift towards leveraging contractors, agencies, and AI to deliver more with fewer full-time staff. The conversati
Scaling Local Businesses with Digital Marketing
In this episode of "Marketing in the Now," Dave Reske interviews Rob Thomas, CMO of RamClean, about the complexities of marketing multi-location local businesses, especially in B2B janitorial services. Rob shares insights from his dual role as an agency owner and CMO, highlighting the need for lead generation-focused, city-specific strategies over broad brand awareness. He details geo-specific key
Winning with ABM: A Practical Guide for B2B Marketers
In this episode of "Marketing in the Now," David Reske interviews Sebastian Pestritto, a four-time CMO and author of "A Practical Guide to Account-Based Marketing," to explore the strategic approach of ABM. Sebastian emphasizes that ABM, unlike broad marketing, targets specific companies and individuals, and is often misunderstood due to a rush to tactics over strategy. He explains that successful
Reimagining E-commerce: A Core Strategy for Growth
In this episode of "Marketing in the Now," Suzanne Carawan, CMO at Web2Market, Inc., challenges the view of e-commerce as a mere utility, arguing it should be a core revenue driver and central to a company's marketing and growth strategy. She explains how AI and accessible digital tools are revitalizing e-commerce by enabling advanced data activation for audience analysis and personalization. Suza
Smarter Sales Through CRM and Document Integration
In this episode of "Marketing in the Now," Chris Eustace, CEO of Spark Grid Software, discusses his company's new integration of HubSpot and Box, aiming to boost sales productivity. He explains how this integration streamlines document management, improves compliance, and enhances efficiency for sales and customer service teams by allowing HubSpot users to manage, share, and automate document work
The Rise of the T-Shaped CMO
In this episode of Marketing In The Now, host David Reske interviews Dr. Dawn Mueller, Chief Marketing Officer at Trinity Life Sciences and former CMO at Vitech Systems Group and Sapphire. Dawn shares how modern marketing leaders can evolve by becoming “T-shaped marketers”—combining deep expertise with broad cross-functional knowledge. The conversation covers how CMOs can better align with Sales,
How Top CMOs Build Communication Strategies
In this episode of Marketing in the Now, host David Reske sits down with Scott Miller, CMO and former aerospace engineer, to explore how empathy-driven communication strategies can transform marketing outcomes. Scott draws on his diverse leadership background across industries to share actionable insights for CMOs leading multi-brand organizations. From building messaging grounded in real customer
The All-Weather CMO: Leading Through Changing Winds
In this episode of Marketing in the Now, host David Reske speaks with Mark Brandau, CMO of Brightmine, about why CMO turnover remains high and what it takes to achieve long-term success in the role. With over 15 years of experience at companies like SAP SuccessFactors and Forrester, Mark brings a grounded, strategic perspective on how CMOs can stay relevant, resilient, and results-focused. He intr
How CMOs Can Quickly Make an Impact in a New Organization
In this episode of Marketing In The Now, host David Reske sits down with Ritu Kaul, CMO of Calance, to discuss how CMOs can drive fast, strategic impact when stepping into a new organization. Ritu shares her framework for evaluating company challenges from both internal and external perspectives, aligning marketing efforts with the CEO’s growth vision, and using hands-on research balanced with dat
Building a High-Impact Marketing Function from Scratch
In this episode of Marketing in the Now, Dave Reske, CEO of Nowspeed Marketing, interviews Lindsay O’Brien, Head of Marketing and Operations at Predictive. Lindsay shares her journey of building the marketing function at Predictive from the ground up and discusses her approach to balancing brand, demand generation, product marketing, content, and rev ops within a lean team.
Marketing for Early-Stage Startups
In this episode of Marketing In The Now, host David Reske sits down with Abby Borden, Founder & CEO of Inkwell GTM, to unpack what marketing really looks like in the earliest stages of startup growth. Drawing from her deep experience advising B2B startups, Abby explains how to craft a buyer-centric story that cuts through the noise, why positioning and a focused ICP are essential from day one,
The Hidden Growth Potential of B2B E-Commerce
In this episode of Marketing and Now, David Reske, CEO of Nowspeed Marketing, interviews Andrew Carlson, a seasoned three-time CMO with over 15 years of experience leading global marketing teams. The conversation dives deep into the nuances of B2B e-commerce and highlights Carlson’s framework of "21 Rules of B2B E-Commerce," which serves as a strategic playbook for building successful e-commerce o
Creating Categories to Win in B2B Marketing
In this insightful episode of "Marketing In The Now," host Dave Reske sits down with Kari Hanson, CMO of Robin and an accomplished B2B marketing leader who helped take SailPoint public. Kari shares the strategic nuances of category creation—a bold but resource-intensive marketing move that can set startups apart from industry giants. Drawing from her experiences at SailPoint, where she successfull
Blending Creativity with Data-Driven Marketing
In this episode of Marketing in the Now, host Dave Reske interviews Justin Steinman, a seasoned healthcare marketing executive who has held leadership roles at Ensora Health, Definitive Healthcare, Aetna, and GE Healthcare. Justin emphasizes the importance of a data-driven marketing approach, highlighting key metrics like MQLs, conversion rates, and bookings to ensure measurable outcomes and effec
Artificial Intelligence in Marketing
This week on "Marketing In The Now," we're joined by Cindy Machles, a visionary leader who has revolutionized marketing practices across industries. In this episode, Cindy dives deep into the practical applications of AI in marketing, showcasing its transformative impact in areas such as compliance and content creation. She shares insights from her extensive experience, highlighting how AI is resh
How Generative AI is Transforming Search & Brand Marketing
In this enlightening episode of "Marketing In The Now," host David Reske welcomes Mike Ensing, CEO and Co-founder of Revere, to explore the seismic shifts in digital marketing driven by generative AI and large language models like ChatGPT, Google Gemini, and Microsoft's AI-powered Bing. Mike, with a robust background that includes scaling AI businesses at RealNetworks and leadership roles at Micro
Mastering Pipeline Building
In this enlightening episode of "Marketing In The Now," host David Reske welcomes Dimitri Vlachos, the CMO of Spacelift, to discuss the nuances of building a sustainable growth pipeline in B2B marketing. Dimitri shares his extensive insights on developing a structured and measurable system for generating, nurturing, and converting leads into customers. The episode delves into how modern marketing
Building Global Marketing Excellence
Dive into the world of global marketing with Brian Bakstran on "Marketing In The Now," where host David Reske discusses Brian's transformative strategies from his tenure at NetApp and Veeam. This episode explores how Brian's leadership propelled substantial market share growth and revenue increases through strategic alignment of marketing and sales across global markets. Learn about leveraging adv
Unlocking Revenue-Focused Marketing
This week on "Marketing In The Now," join host David Reske and guest Melanie LoBue, a seasoned B2B executive and digital marketing strategist, as they delve into the transformative approach of revenue-focused marketing. With two decades of experience driving growth for tech and financial services, Melanie outlines how businesses can shift from traditional marketing roles to becoming crucial revenu
Proven Strategies for Scaling Success
In this week's episode of "Marketing In The Now," host David Reske sits down with Marina Erulkar, founder of Hampstead Solutions and a seasoned expert in scaling businesses. Marina discusses the critical balance between focus and efficiency required for sustainable business growth. Drawing from her vast experience across multiple industries, including technology, financial services, and healthcare
Leveraging AI for Next-Level Digital Marketing Personalization
Join host David Reske on "Marketing In The Now" as he welcomes Zoe Kazmierski, Global Head of Digital Marketing at Pegasystems. In this episode, Zoe shares her expertise on leveraging AI-powered technologies in digital marketing to enhance customer engagement and drive sales. With a focus on B2B enterprise software and workflow automation, Zoe discusses the challenges and strategies of implementin
Amplifying B2B Impact with ABM
In this episode of "Marketing In The Now," host David Reske sits down with Bob Hebeisen, a seasoned marketing consultant and fractional CMO with over two decades of experience in B2B marketing for technology and services companies. Bob delves into the strategic implementation and benefits of Account-Based Marketing (ABM), a technique he has mastered through roles including head of global enterpris
How to Leverage AI for Content Marketing
Tune into this week’s episode of "Marketing In The Now," where host David Reske sits down with Dom Odoguardi, a seasoned expert in go-to-market strategies. Dom delves into the revolutionary role of Artificial Intelligence (AI) in transforming content marketing. This episode explores how AI enables businesses to create highly personalized and effective content strategies, diving into the use of AI
Unlocking Personalization at Scale
Join us on "Marketing In The Now" as host David Reske welcomes David Edelman, a luminary in digital marketing and strategy, to explore the cutting-edge of artificial intelligence in marketing personalization. With a storied career that includes significant roles at Aetna/CVS and teaching at Harvard Business School, Edelman dives into how AI is revolutionizing the marketing landscape by enabling hy
Capturing Attention in a Crowded Digital Space
Join David Reske on "Marketing In The Now" as he engages with Paul Kuhne, a seasoned marketing leader with a rich background in B2B and B2C sectors. This episode dives into effective strategies for standing out in today’s saturated digital markets. Paul shares insights from his extensive experience in driving commercial and social impact through data-driven and creative marketing approaches, discu
Unlocking AI’s Potential in Marketing
Shaping Beliefs and Driving Organizational Success
In this insightful episode of "Marketing In The Now," host David Reske welcomes Jasmine Martirossian, Chief Strategy and Marketing Officer at Strategy Ark. With a rich background in leading transformative projects across various industries, Jasmine shares profound insights into how actionable steps rather than mere belief systems can significantly influence organizational success. The discussion d
Driving AI Adoption with Strategic Change Management
Welcome back Jason Mundy to "Marketing In The Now"! Host David Reske and Jason, a seasoned B2B marketing leader with a track record at EMC and Dell Technologies, dive into the critical role of change management in AI integration within marketing departments. In this episode, Jason discusses the intricacies of implementing AI technologies effectively—focusing on the necessity of structured change m
How to Create a Social Media Playbook
Dive into the art of social media strategy on "Marketing In The Now" with host David Reske and special guest Jenn Foster, Founder and CEO of Foster Marketing. This episode explores the transformative power of a well-crafted social media playbook, especially for businesses like franchises or those with multiple locations. Jenn discusses how a strategic social media playbook ensures consistency in b
The Power of Personal Branding for Founders
Tune into "Marketing In The Now" with host David Reske as he welcomes Shannon Curran, a seasoned marketing advisor and leader from SSC Consulting. This episode dives into the transformative impact of personal branding in the B2B software sector, discussing how founders can utilize their personal brand to elevate their company's visibility and establish trust with their audience. With her extensive
The Essential Role of Marketing in Product-Led Growth
Join host David Reske on "Marketing In The Now" as he chats with Warren Sukernek, a seasoned fractional CMO with extensive experience in both B2B and B2C sectors. This episode dives into why marketing remains crucial within a product-led growth strategy, countering the common belief that exceptional products sell themselves. Warren emphasizes that products like Canva and Netflix, despite their inh
Balancing AI and Humanity
Join David Reske on "Marketing In The Now" as he explores the complex interplay between artificial intelligence and human values with Vinda Souza, CMO of Ref Assured. In this thought-provoking episode, Vinda shares her insights on the ethical considerations and potential impacts of AI on the human experience, particularly in the marketing realm. Delving into topics such as the unseen costs of conv
Global Branding at Scale
Join host David Reske and guest Jessica Crimmins on "Marketing In The Now" as they delve into the strategic intricacies of Santander's global rebranding from Sovereign Bank. Jessica shares her firsthand experiences on aligning internal operations, ensuring employee buy-in, and effectively engaging the community to transform a local entity into a global banking leader. Learn how Santander meticulou
Amplifying Lead Generation Through Strategic Branding
Join host David Reske in this insightful episode of "Marketing In The Now" as he discusses the critical interplay between strategic branding and lead generation with Michelle Heath, founder and CEO of Growth Street. Michelle brings her extensive experience from working with both Fortune 500 companies and startups to highlight how effective branding can significantly enhance lead generation efforts
The Evolving Role of Marketing
Join host David Reske and Maria Sweeney, fractional CMO for The Mom Project, in this insightful episode of "Marketing In The Now" as they explore the dynamic shifts in marketing strategies in today's digital age. With Maria's extensive experience in both B2C and B2B sectors, including high-profile roles at Hasbro and Reebok, she brings a unique perspective on integrating brand engagement with data
The Power of Personal Branding
Dive into the essentials of personal branding with host David Reske and marketing expert Larissa Bedgood on "Marketing In The Now." This episode explores how executives can leverage personal branding to enhance their professional influence and organizational impact. Larissa offers practical advice on creating an authentic and engaging online presence, from understanding your core "why" to maintain
Building a Community That Builds Your Business
In this episode of "Marketing In The Now," join host David Reske and Elizabeth Long, Fractional CMO of LabOps Unite, as they delve into the transformative role of community building in today's business landscape. Elizabeth brings her wealth of experience to discuss the strategic importance of creating a community that goes beyond marketing, fostering a space for customers, partners, and industry p
Unlocking the Full Potential of Conversion Rate Optimization (CRO)
Join David Reske on "Marketing In The Now" as he sits down with Chris Kirsch, a seasoned marketing consultant with over 25 years in B2B cybersecurity, to explore the expansive world of Conversion Rate Optimization (CRO) beyond just landing pages. This episode dives deep into how B2B companies, particularly those adopting a product-led growth strategy, can greatly enhance their conversion rates by
Navigating the Future of Branding
Join host David Reske and branding expert Mitch Duckler, founder of Full Surge, in this enlightening episode as they explore the evolving landscape of branding influenced by pivotal societal and technological shifts. Dive into how key trends like transparency, purpose, and the shifting paradigms in health and wellness are reshaping consumer expectations, with a special focus on the influential Gen
Mastering Modern Outbound Email: Strategies for Today's B2B Marketers
In this episode of Marketing In The Now, David Reske and Scott Erb, Account Executive at Ubico, explore the current state and future of outbound email marketing in the B2B realm with Despite challenges like stricter spam filters and increased competition, outbound email marketing continues to be a vital tool for direct and personal B2B communications. Scott shares insights on how the field has ada
Aligning CMO Strategies with CEO Expectations
Join David Reske, CEO of Nowspeed, and guest Jason Mundy, Fractional CMO, in this enlightening episode as they discuss essential strategies for Chief Marketing Officers to align their initiatives with the evolving expectations of Chief Executive Officers. Learn how CMOs can adapt to organizational dynamics, respond to economic shifts, and employ strategic planning and risk management. They'll also
The Power of Account-Based Marketing with Intent Data in B2B Strategies
In this episode, we dive into the transformative world of Account-Based Marketing (ABM) and its integration with intent data, featuring guest expert Riaz Kanani, CEO and Founder of Radiate B2B. Discover how ABM has evolved into a dynamic strategy enhancing marketing precision for businesses of all sizes. We discuss the three main approaches—One-to-One, One-to-Few, and One-to-Many—tailored to meet
5 Strategies to Leverage AI in Your Marketing Today
In this episode of Marketing In The Now, Hanoz Tabak and David Reske of Nowspeed talk about how Artificial Intelligence (AI) is revolutionizing the field of digital marketing, offering profound advantages for businesses that adopt and integrate it effectively into their strategies. Learn about 5 comprehensive strategies for harnessing AI in marketing efforts today!
Demystifying Content Marketing: Strategies for Long-Term Success
Content marketing is often misunderstood, with many businesses holding onto myths that can inhibit their ability to engage effectively with their audience and drive growth. This article delves into the fallacies surrounding content marketing and outlines practical strategies for long-term success.
During this episode of Marketing In The Now, Nicole Donnelly of DMG Digital joins David Reske of Nows
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