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The Skeptical Marketer

Jake Surrey 7 Episodes May 14, 2025

Big Tech is under the microscope — and we’re not looking away. The Skeptical Marketer is your guide to the digital world we’ve built, featuring sharp, unfiltered conversations about antitrust trials, ad fraud, platform accountability, and the truth behind your media spend. Hosted by Jake Surrey, this show brings together legal experts, watchdogs, and insiders to unpack the forces shaping tech, trust, and transparency. New episodes every week.

Episodes

The Skeptical Marketer - The Trailer May 14, 2025 58 Big Tech is under the microscope — and we’re not looking away. The Skeptical Marketer is your guide to the digital world we’ve built, featuring sharp, unfiltered conversations about antitrust trials, ad fraud, platform accountability, and the truth behind your media spend. Hosted by Jake Surrey, this show brings together legal experts, watchdogs, and insiders to unpack the forces shaping

Charlie Grinnell, Search Is Changing May 15, 2025 4010 If you’re wondering where digital marketing is heading and how seismic shifts at Google and across the internet are impacting brands, then this episode of the Skeptical Marketer with guest Charlie Grinnell is a must-listen. Charlie is the co-CEO and co-founder of Right Metric, a strategic insights partner specializing in analyzing huge digital datasets across web, search, social, and adve

Arielle Garcia, Google Is Evil May 22, 2025 3213 If you’ve ever wondered whether Google’s ad products are helping your business—or bleeding it dry—this episode of The Skeptical Marketer with guest Arielle Garcia is essential listening.Arielle is the Chief Operating Officer of Check My Ads Institute, an independent nonprofit watchdog advocating for transparency in digital advertising. A former Chief Privacy & Responsibility Officer a

Stéphane Hamel, How does Google approach privacy? Jun 5, 2025 4193 If you think analytics is just about dashboards and attribution models, Stéphane Hamel is here to ruin your day—in the best possible way.In this episode of The Skeptical Marketer, Jake sits down with Stéphane Hamel, a digital analytics veteran, ethics advocate, and lecturer at Université Laval. With decades of experience and a sharp outsider’s lens, Stéphane isn’t afraid to ask the tough

Ed Leake, How is Google Ads changing? Jun 12, 2025 3876 What happens when the world’s biggest ad platform in the world starts hiding the receipts?In this episode of The Skeptical Marketer, Jake sits down with Ed Leake, founder of God Tier Ads and one of the world’s leading Google Ad’s experts and trainers, to get under the hood of how Google Ads is working in the wild. Ed’s seen it all: the wins, the faceplants, and the dashboards that look br

Nasser Oudjidane, Ad Fraud: How Deep Does The Rabbit Hole Go? Sep 19, 2025 3638 Ad fraud isn’t a bug in the system. It is the system.In this episode of The Skeptical Marketer, host Jake Surrey sits down with Nasser Ouijdane, CEO of Tapper AI, to dig into the hidden mechanics of fraudulent traffic, botnets, and the black-box incentives that make digital advertising feel more Wild West than regulated marketplace. With experience as an entrepreneur and founder in the Sa

Augustine Fou, Protecting Against Ad Fraud Oct 31, 2025 3149 Ad fraud isn’t a niche problem, it’s the business model.In this episode of The Skeptical Marketer, host Jake Surrey sits down with Dr. Augustine Fou, one of the original investigators of digital ad fraud and the founder of Fou Analytics, to unpack just how deep and normalized the problem has become. From fake websites and cloned mobile apps to legacy fraud verification firms that look the

The Skeptical Marketer

Episodes

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