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The Luxury Society Podcast

The Luxury Society Podcast

Digital Luxury Group 36 Episodes Oct 6, 2026

The Luxury Society Podcast, brought to you by DLG (Digital Luxury Group), features exclusive insider conversations on the transformation of the luxury industry as it expands into sports, entertainment, and culture. It blends data-driven insights, expert analysis, and engaging storytelling to connect executives, visionaries, and emerging trends. Hosted by Robin Swithinbank and David Sadigh.

Episodes

Back in the hot seat: new Breitling CEO Jean-Marc Pontroué gives his first interview
Back in the hot seat: new Breitling CEO Jean-Marc Pontroué gives his first interview Oct 6, 2026 2755 In this episode of The Luxury Society Podcast, Robin Swithinbank and David Sadigh, Founder and CEO of DLG, are joined by Jean-Marc Pontroué, CEO of Breitling, six months into his tenure at the Swiss watchmaker.Jean-Marc explains why he returned from a sabbatical to lead Breitling at the start of its House of Brands era alongside Universal Genève and Gallet. He sets out why he believes the Swiss wa
Wind it up: Bulgari’s Jonathan Brinbaum on solving watchmaking’s volume problem
Wind it up: Bulgari’s Jonathan Brinbaum on solving watchmaking’s volume problem Sep 22, 2026 2608 In this episode of The Luxury Society Podcast, Robin Swithinbank and David Sadigh, Founder and CEO of DLG, are joined by Jonathan Brinbaum, Managing Director of Bulgari Watches, to examine the big questions looming over luxury watchmaking — recorded live on location at Geneva Watch Days.Jonathan tackles the issues the industry can't afford to ignore: the steep decline in Swiss watchmaking vol
The winner takes it all: Robin and David on the luxurification of sport
The winner takes it all: Robin and David on the luxurification of sport Jul 28, 2026 1267 In this bonus episode of The Luxury Society Podcast, Robin Swithinbank and David Sadigh, Founder and CEO of DLG, examine the luxurification of sport and what a summer of football, tennis and athletics reveals about where the relationship between luxury brands and sport is heading next.With FIFA set to announce revenues of between $13 and $15 billion from this World Cup, luxury brands largely bypas
Neighbourhood watch: The 1916 Company CEO John Shmerler on Luxury Retail 3.0
Neighbourhood watch: The 1916 Company CEO John Shmerler on Luxury Retail 3.0 Jul 21, 2026 3472 In this episode of The Luxury Society Podcast, Robin Swithinbank and David Sadigh, Founder and CEO of DLG, are joined by John Shmerler, Chief Executive of The 1916 Company, to examine how the primary and secondary watch markets are converging and what it really takes to build a luxury retail business for the long term.From the story behind bringing four separate businesses, Govberg, Radcliffe, Hyd
Success is not final: former Cartier CEO Cyrille Vigneron on how to stay ahead in luxury
Success is not final: former Cartier CEO Cyrille Vigneron on how to stay ahead in luxury Jul 14, 2026 2443 In this episode of The Luxury Society Podcast, Robin Swithinbank and David Sadigh, are joined by Cyrille Vigneron, Chairman of Culture and Philanthropy at Cartier and the maison's former President and CEO, to examine what the current upheaval in luxury really demands of its leaders.Drawing on nearly three decades across Richemont and LVMH, Vigneron reflects on the decisions that defined his t
The great luxury reset: how to beat the chaos with Professor Stéphane Girod
The great luxury reset: how to beat the chaos with Professor Stéphane Girod Jul 7, 2026 3371 In this episode of The Luxury Society Podcast, Robin Swithinbank and David Sadigh, Founder and CEO of DLG, are joined by Professor Stéphane Girod, Professor of Strategy at IMD Lausanne and Leader of IMD’s Luxury 2050 Initiative, to examine what the great luxury reset actually demands of the industry's leaders.The engine of growth that powered luxury for three decades, built on globalisation,
Shooting for the Moon: Davide Cerrato on rebooting Bremont
Shooting for the Moon: Davide Cerrato on rebooting Bremont Jun 30, 2026 3181 In this episode of The Luxury Society Podcast, Robin Swithinbank and David Sadigh, Founder and CEO of DLG, are joined by Davide Cerrato, CEO of Bremont Watch Company, to examine one of the most scrutinised brand turnarounds in contemporary watchmaking.Three years in, Cerrato reflects on the decisions that defined his tenure: cutting the collection from 200 references to fewer than 100, overhauling
The pleasure of excellence: Parmigiani’s Guido Terreni on private luxury
The pleasure of excellence: Parmigiani’s Guido Terreni on private luxury Jun 23, 2026 2815 In this episode of The Luxury Society Podcast, Robin Swithinbank is joined by Guido Terreni, Chief Executive of Parmigiani Fleurier, for a wide-ranging conversation on what it means to lead one of watchmaking's most singular houses.Drawing on 21 years at Bulgari, where he oversaw the creation of the Serpenti and the record-breaking Octo Finissimo, Terreni reflects on the relaunch of Parmigian
BONUS episode: Robin, David & Dominic talk AI & ‘FOBO’, the Fear of Becoming Obsolete
BONUS episode: Robin, David & Dominic talk AI & ‘FOBO’, the Fear of Becoming Obsolete Feb 24, 2026 1519 In this bonus episode of The Luxury Society Podcast, Robin Swithinbank and David Sadigh, Founder and CEO of DLG are joined by Dominic Baldwin-Weir, Strategy Director at DLG, to examine artificial intelligence and its growing impact on the luxury industry.From AI-powered leadership “agents” analysing grey markets, pricing and search data to the broader cultural resistance within luxury, the convers
Risky business: Max Büsser of MB&F on how pride comes before it all
Risky business: Max Büsser of MB&F on how pride comes before it all Feb 17, 2026 4016 In this episode of The Luxury Society Podcast, hosts Robin Swithinbank and David Sadigh speak with Max Büsser, Founder and Creative Director of MB&F, about creative risk, independence and long-term brand building.Büsser reflects on leaving Harry Winston to launch MB&F without a safety net, why his gut feeling guides his decisions more than profit and how independent creators have reshaped
Right time, right price: LVMH’s Jean-Christophe Babin on Bulgari's hotels & TAG Heuer’s CEO woes
Right time, right price: LVMH’s Jean-Christophe Babin on Bulgari's hotels & TAG Heuer’s CEO woes Feb 10, 2026 2440 In this episode of The Luxury Society Podcast, hosts Robin Swithinbank and David Sadigh speak with Jean-Christophe Babin, CEO of both Bulgari Group and LVMH Watches Division about leadership, resilience and long-term value creation in a volatile luxury landscape.Drawing on more than three decades at the top of the industry, Babin reflects on navigating economic uncertainty, why gaining market shar
Not for everyone: Michael Lohscheller's common sense approach to Polestar
Not for everyone: Michael Lohscheller's common sense approach to Polestar Feb 3, 2026 2911 In this episode of The Luxury Society Podcast, hosts Robin Swithinbank and David Sadigh explore how innovation, sustainability and intelligence are reshaping luxury, through two timely conversations. The episode opens with Michael Lohscheller, CEO of Polestar, who discusses leading a premium EV brand through global uncertainty, Polestar’s positioning as a design-led brand “not for everybody,” and

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